The 6 TOP REASONS to join Petit Futé www.petitfute.com

G r e a t D e s t i n a t i o n s f r o m y o u r h o m e t o t h e f a r c o r n e r s o f t h e wo r l d
www.petitfute.com
The world’s largest french travel guide books collection
The 6 TOP REASONS
to join Petit Futé
◗ 39 years of experience making our travel
guide book reliable, professional and popular.
Our permanent reader and subscriber base lends
credibility to the quality of our product.
◗ Our loyal reader and subscriber
base demonstrates the quality of our products.
490 worldwide editions with more than 50 exclusive
destinations.
◗ We offer multi-media advertising solutions
A wide selection of choices, tailor made to provide
maximum impact.
◗ Destinations Specialist :
We guarantee reliable
and up-to-date information.
◗ Pioneer in digital travel
guide products
Our communication budget exceeds EU5million
annually.
◗ Strong media coverage :
Our promotion budget exceeds
EU5million annually.
Contact : [email protected] - Phone. +33 1 53 69 65 38
Who are the Petit Futé readers ?
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Our Distribution
sold in 2014
Number of guide books sold
Network
book stores
shopping centers
speciliased book stores
Airports
Press network
Direct sales
47%
23%
11%
7%
7%
5%
7%
11 %
7% 5%
47 %
23 %
Digital editions
Paperback
An efficient distribution network !
hly
Petit Futé is a hig
guide books.
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recommended b
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rs travelled ove
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30 millio
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● Th
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Our travellers ha
Demographic consumer income breakdown
35%
30%
35%
35%
■ High income
■ Students / retirees
■ Average income
35%
30%
O
tween 26 and
ur readers are be
62 years old
hone active work
entire francop
This represents the
force.
demographic breakdown
18 to 25 ans
62 ans and over
26 to 35 years old
13%
15%
20%
47 to 62 years old
Over 20,000 business partners trust Petit Futé
to represent them each year:
25%
27%
36 to 46 years old
Reach your audience via 3 professional products
1. Paperback guide book
Your advert next to your editorial
for a double impact.
2. Ebook edition
In addition, your advert and editorial on
smartphones and tablets.
3. Our website www.petitfute.com
A/ Priority ranking in your :
country, region or city.
B/ Premium web page, your personalised
web page to give you maximum impact:
l Direct link to your website, email
& booking system.
l 8 pictures + 1 video.
l Editorial to promote your product and/
or services.
l Petit futé + internet users reviews.
Size
Paperback guide book
www.petitfute.com
Ebook
Ì
Ì
1/4 page : 48 x 88 mm
1/6 page : 100 x 28 mm
1/4 page : 100 x 43 mm
1/3 page : 100 x 58 mm
ADA location Nouméa - 49, rue Georges Clémenceau
Tél. : +687 28 85 02 - www.ada.nc
1 page : 120 x 205 mm
1/2 page : 48 x 180 mm
Artwork must be supplied in high resolution (300dpi) accepted formats are EPS, JPEG or print-ready PDF