The 6 TOP REASONS to join Petit Futé www.petitfute.com
Transcription
The 6 TOP REASONS to join Petit Futé www.petitfute.com
G r e a t D e s t i n a t i o n s f r o m y o u r h o m e t o t h e f a r c o r n e r s o f t h e wo r l d www.petitfute.com The world’s largest french travel guide books collection The 6 TOP REASONS to join Petit Futé ◗ 39 years of experience making our travel guide book reliable, professional and popular. Our permanent reader and subscriber base lends credibility to the quality of our product. ◗ Our loyal reader and subscriber base demonstrates the quality of our products. 490 worldwide editions with more than 50 exclusive destinations. ◗ We offer multi-media advertising solutions A wide selection of choices, tailor made to provide maximum impact. ◗ Destinations Specialist : We guarantee reliable and up-to-date information. ◗ Pioneer in digital travel guide products Our communication budget exceeds EU5million annually. ◗ Strong media coverage : Our promotion budget exceeds EU5million annually. Contact : [email protected] - Phone. +33 1 53 69 65 38 Who are the Petit Futé readers ? e to plan ahead lik Petit Futé readers s in ormation and tip e the abundant inf us e nc va ad in p trip. n their tri months before a Travellers who pla are purchased 3 s ok bo ide gu e, On averag ooks were b e id u g n io ill m 8 Our Distribution sold in 2014 Number of guide books sold Network book stores shopping centers speciliased book stores Airports Press network Direct sales 47% 23% 11% 7% 7% 5% 7% 11 % 7% 5% 47 % 23 % Digital editions Paperback An efficient distribution network ! hly Petit Futé is a hig guide books. l customer base rand with a loya recommended b rseas in 2014 rs travelled ove n French speake 30 millio l guide book. ar. s a ye ● 68% bought a trave weeks of holiday an average of 5 ve ha ch en Fr e ● Th hasing power ve strong purc Our travellers ha Demographic consumer income breakdown 35% 30% 35% 35% ■ High income ■ Students / retirees ■ Average income 35% 30% O tween 26 and ur readers are be 62 years old hone active work entire francop This represents the force. demographic breakdown 18 to 25 ans 62 ans and over 26 to 35 years old 13% 15% 20% 47 to 62 years old Over 20,000 business partners trust Petit Futé to represent them each year: 25% 27% 36 to 46 years old Reach your audience via 3 professional products 1. Paperback guide book Your advert next to your editorial for a double impact. 2. Ebook edition In addition, your advert and editorial on smartphones and tablets. 3. Our website www.petitfute.com A/ Priority ranking in your : country, region or city. B/ Premium web page, your personalised web page to give you maximum impact: l Direct link to your website, email & booking system. l 8 pictures + 1 video. l Editorial to promote your product and/ or services. l Petit futé + internet users reviews. Size Paperback guide book www.petitfute.com Ebook Ì Ì 1/4 page : 48 x 88 mm 1/6 page : 100 x 28 mm 1/4 page : 100 x 43 mm 1/3 page : 100 x 58 mm ADA location Nouméa - 49, rue Georges Clémenceau Tél. : +687 28 85 02 - www.ada.nc 1 page : 120 x 205 mm 1/2 page : 48 x 180 mm Artwork must be supplied in high resolution (300dpi) accepted formats are EPS, JPEG or print-ready PDF