File - myfmadvertising

Reaching LOCAL Consumers. Daily.
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LOCA
WITH IMPACT
St. Thomas
MBC - Ontario’s Local Broadcast Company
“Radio with IMPACT is providing YOU with
more daily touch points to reach
your consumers.”
radio
email blasts
news website
involvement
social media
How can we help you
reach more consumers?
LOCALRADIO
WITH IMPACT
Each day myFM creates
the most relevant local
content and distributes it across
many platforms.
MBC - Ontario’s Local Broadcast Company
94.1 myFM plays Today’s Soft Rock
but we’re more than a jukebox!
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Here’s what
Local News First.
3-Day Weather.
Involved.
Interactive.
LOCALRADIO
WITH IMPACT
MBC - Ontario’s Local Broadcast Company
“Our listeners are active and
interested in the local community,
and represent the largest consumer
buying demographic”.
AUDIENCE
DATA
Our Research Shows...
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A 60/40 split. (Female/male)
90% are 18-65 years of age.
31% are married, or living with a partner.
48% are married/partner w/ children.
8% are single w/ children.
13% are single.
29% listen exclusively in the morning.
20% listen exclusively at work.
47% listen “all day”
94% use facebook.
myFM listeners:
• Have high disposable income
• Are media literate
• Are high volume consumers
Our research and data estimates that our
weekly audience to be between
22,000-25,000 listeners.
MYFM Listener Survey
94.1 CKZM-FM
October 2011
LOCALRADIO
WITH IMPACT
MBC - Ontario’s Local Broadcast Company
“Complete Coverage of the
core St. Thomas Trading
area and beyond”.
St. Thomas
LOCALRADIO
WITH IMPACT
94.1 CKZM
519.633.6936
www.stthomastoday.ca
MBC - Ontario’s Local Broadcast Company
“Our Group of Stations are
positioned across Ontario.
We’d love
the
Port Elgin
to show you
power of our
stations.
Alliston
Orangeville
St. Thomas
O
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G
A
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E
V
CO
National Sales
Target Broadcast Sales Inc.
T: 416.932.2202
E: [email protected]
Local Sales
Jeff Degraw
T: 519.246.6936
E: [email protected]
LOCALRADIO
WITH IMPACT
Gananoque
MBC - Ontario’s Local Broadcast Company