Easy Stages - Baskin Robbins
Transcription
Easy Stages - Baskin Robbins
FIVE Easy Stages Through the franchise process “We sell FUN, not just ice cream” Irv Robbins Co-Founder 5 Easy Stages Through the franchise process 1 COMPLETE INITIAL APPLICATION • Submit your expression of interest. • Meet with Development & Leasing Manager – an opportunity to find out more detail and to establish if we are right for each other. • Sign Confidentiality Agreement. 2 REVIEW COMPANY DISCLOSURE DOCUMENTATION 3 PRESENT BUSINESS PLAN 4 FINALISE SITE 5 SIGN FRANCHISE AGREEMENT • Receive Disclosure Document (must be in possession for 14 days). • Chat with other Baskin-Robbins™ Franchise Partners as part of your diligence process. • Complete Business Application Form. • Identify potential sites. • Return Disclosure Document acknowledgement form and Business Application form. • Provide curriculum vitae and proof of assets with business plan. • Proof of identity and citizenship to be supplied. • Review and seek professional advice on your Disclosure Document. • Return signed Disclosure Document with initial deposit, after14 days. • Attend second interview with Baskin-Robbins™ management team. • Agree on appropriate Baskin-Robbins™ site. Location approval to be confirmed. • Finalise lease documentation. • Take receipt of Baskin-Robbins™ Franchise Agreement. • Seek independent legal advice for the Franchise Agreement. • Provide signed Franchise Agreements. • Set training dates and opening dates. • Parlour opening timetable set. Note: This process may take between three to five months www.baskinrobbins.com.au INTRODUCING OUR PARLOUR FORMATS Which concept parlour suits me best? Baskin-Robbins™ offers two parlour formats that suit most trading environments. Both formats offer quality, variety and availability to consumers and have varying levels of investment for those interested in joining the Baskin-Robbins™ family of Franchisees Partners. KIOSKPARLOUR A Baskin-Robbins™ kiosk parlour will typically have a minimum of 20m2 and up to a maximum of 30m2 of retail space. NEIGHBOURHOOD PARLOUR A Baskin-Robbins™ neighbourhood parlour will typically have a minimum of 50m2 and up to 80m2 of retail space. \\ Baskin-Robbins™ is looking for people with drive and passion to become Franchise Partners. We believe that people are the most important ingredient in making a business a success. Desirable key qualities for prospective Franchise Partners include: •An ability to make people smile •A friendly disposition •Willingness to work within the Baskin-Robbins™ system •Positive and enthusiastic approach to business ownership •Relate well with employees and be able to lead •Determination to succeed •Great guest service focus •Proactive and constructive in feedback to the brand •Passion for the brand Purchasing any business is one of the biggest decisions that most people will ever make. We are more than happy to provide you with information about the Baskin-Robbins™ business and concepts so that you can see what is involved in becoming a Baskin-Robbins™ Franchise Partner and discuss with independent advisors. It is strongly recommended that you seek additional professional advice, such as that of an accredited solicitor, accountant and/or business advisor. Give us a call for an obligation-free meeting, where we can discuss your potential business future. We would love to meet you to discuss the opportunities with Baskin-Robbins™. WE WANT TO WELCOME YOU TO OUR EXCITING FRANCHISING OPPORTUNITY. Do you fit the following? LIKE PEOPLE? You absolutely, positively, must truly love being around people and interacting with the public as well as employees. In short, if you like hiding out in an office and working on the computer, then Baskin-Robbins™ is not for you! BELIEVE IN TEAMWORK? If you work well with others, get a kick out of sharing ideas and like contributing to the overall success of Baskin-Robbins™, then you’re definitely our kind of team player. IN TOUCH WITH YOUR ICE CREAM SIDE? You should be as enthusiastic about running a Baskin-Robbins™ as a six-year old child is about eating at Baskin-Robbins™. After all, building a successful franchise demands an extraordinary amount of energy and enthusiasm. You simply must be ‘into it!’ QUALIFY? All prospective Franchise Partners must meet Baskin-Robbins™ minimum financial requirements which are set to make sure you can effectively capitalise on your franchise investment. www.baskinrobbins.com.au KIOSKPARLOUR Bringing the Baskin-Robbins™ experience to you! A Baskin-Robbins™ kiosk parlour enables you to offer our guests the great taste of Baskin-Robbins™ wherever they are. Unlike the neighbourhood parlour, which becomes the heart of the community, a kiosk may be found in a shopping mall, cinema, airport, high street or other location where space is more premium. A Baskin-Robbins™ kiosk will typically have a minimum of 20m2 and up to a maximum of 30m2 of retail space. The kiosk parlour offers a wide range of limited-menu products, similar to the neighbourhood parlour. Utilising one ice cream freezer, instead of two, a kiosk parlour offers up to 16 of the most popular Baskin-Robbins™ flavours. All of our ice creams are available to take home along with our premium ice cream cakes. Other product offerings including indulgent sundaes and irresistible shakes made from any of the available ice cream flavours. The possibilities really are endless! Ice Cream Sundaes 16 FLA VOU RS Shakes Fresh Packs Ice Cream Cakes Cappuccino Blasts™ Winter Warmers www.baskinrobbins.com.au NEIGHBOURHOOD PARLOUR All over the world our guests enjoy the 31 experience offered in our neighbourhood parlours. Offering a wide range of everyday ice cream treats, the neighbourhood parlour becomes the heart of the community. A place for meeting friends, taking the family or just dropping by to see what’s new. Many Franchise Partners live in the local community and they build a loyal customer base through their support of community events and marketing activities for local people. A Baskin-Robbins™ neighbourhood parlour will typically have a minimum of 50m2 and up to a maximum of 80m2 of retail space. Often close to other fast food restaurants and locations used by consumers into the evening and at weekends. The neighbourhood parlour offers a wide range of Baskin-Robbins™ products. Offering 31 ice cream flavours, one for every day of the month, keeps our guests coming back. All of our ice creams are available to take home along with our premium ice cream cakes. The possibilities really are endless! Ice Cream Sundaes 31 FLA VOU RS Shakes Fresh Packs Ice Cream Cakes Cappuccino Blasts™ Winter Warmers www.baskinrobbins.com.au TRAINING As a Baskin-Robbins™ Franchise Partner, you will benefit from our comprehensive training programs, delivered by an approved, certified professional Baskin-Robbins™ trainer. The training program includes both in-parlour practical training and classroom training. At all times you will have supervision and support from the Baskin-Robbins™ training team. Our comprehensive training platform is among the industry’s best and includes: • • • • • • • Operational support tools Management systems Customer service excellence Food safety Health and safety management Refresher courses and mentoring sessions On-going coaching from operations experts Every new Franchise Partner is to complete the program. A training and resource manual is supplied at the commencement of training to assist in the induction and training process. Baskin-Robbins™ has developed a comprehensive operations platform under which all Franchise Partners operate to maximise their business potential. A full set of manuals is provided to all new Franchise Partners. A manual for success Our experience has helped to formulate one of the most comprehensive training and operating manuals in the Quick Service Restaurant (QSR) industry. And we’ve done it all to maximise the experience on opening day and every day. www.baskinrobbins.com.au MARKETING Great brands are strengthened by great marketing. We will help you with the ideas, promotions and materials you need to support your position to be Australia’s first choice for indulgent ice cream and frozen treats. From in-parlour merchandising to advertising and online marketing, we’ve got you covered. Local parlour marketing is made up of a broad range of programs that can be used to assist in generating greater awareness of the Baskin-Robbins™ brand and more specifically, bring more guests into your parlour. Key elements of our comprehensive LSM programs include: • • • • • • • • • • • • • • • Marketing strategies Sampling Flavour of the Month Voucher offers In-parlour marketing LSM tool kit and calendar Local event sponsorships Club 31 Building community presence Raising awareness through LSM programs 90 days LSM plans Program evaluation New product launches Marketing calendar National marketing campaign Because of our connection to the best practices of more than 6,000 locations worldwide, Baskin-Robbins™ has proven expertise in providing practical marketing strategies and tactics for Franchise Partners. We provide the tools needed to help you keep your business growing day-in and day-out. www.baskinrobbins.com.au TASTESWEETSUCCESS Personal Details Name: Surname: Address: Email: Phone: Best time to call: Franchise Details Tell us a bit about yourself: What is your preferred location for the Franchise? City: State: Would you require finance? YES NO Comments Approximate level of investment: SIGNED: DATE: Thank you for registering your interest. We will contact you in due course. For further information, please contact Roger Mussalli on 0499 444 445 or [email protected] www.baskinrobbins.com.au
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among the industry’s best and includes:
• Operational support tools
• Management systems
• Customer service excellence
• Food safety
• Health and safety manag...