Join the - Baskin Robbins

Transcription

Join the
BASKIN-Robbins™
Family
F R A N C H I S E
I N F O R M A T I O N
www.baskinrobbins.com.au
Join the Baskin-Robbins™ Family
2
Constitution represents our purpose - who we are and
We, Palm Oasis Ventures Our
what we are trying to be. Everything we do in the business
should be aligned with our Constitution. Seamless and effective
for Baskin-Robbins™
alignment amongst our franchise partners, our approved
suppliers and our employees is crucial to our success.
bring real enjoyment
and excitement to
our Guests, Partners
We, Palm
Oasis Ventures for Baskin-Robbins
and
Communities.
We bring real enjoyment and excitement to our Guests,
Partners and Communities. We prioritise the intrinsic value of our people by providing an effective
prioritise
thetheir
intrinsic
environment to reach
full potential.
As part of our vision of being Australia’s most loved ice cream, our talented people inspire all our
value
of our people by
Guests providing them consistent delivery of Outstanding Operations.
providing an effective
environment to reach
their full potential.
As part of our vision of
being Australia’s most
favourite ice cream, our
talented people inspire
all our guests providing
them consistent delivery of
Outstanding Operations.
™
1
Join
Join the
the Baskin-Robbins
Baskin-Robbins™™ Family
Nearly three-quarters of a century ago, two brothers-in-law
shared a dream to create an innovative ice cream store that
would be a neighbourhood gathering place for families.
Burton “Burt” Baskin and Irvine “Irv” Robbins had a mutual
love of old-fashioned ice cream and the desire to provide
customers a variety of flavours made with ingredients of the
highest quality in a fun, inviting atmosphere.
Since 1945, we’ve introduced more than 1,000 unique,
fun and delicious ice cream flavours. Our original top-selling
flavours like Mint Chocolate Chip and Pralines ‘n Cream
continue to delight millions worldwide. Still, we continue to
consistently introduce new, exciting flavour combinations, as
well as ice cream industry-leading innovations such as
hand-packed ice cream, a unique flavour ribbon technique,
the use of traditional dessert ingredients and the introduction
of mousse-textured ice creams.
From our introduction of signature ice cream cakes and
the growing line of beverages, including our signature
Cappuccino Blast™, our commitment to creating new and
exciting products is unsurpassed in the industry.
Baskin-Robbins™, is the world’s favourite ice cream!
Baskin-Robbins™ commenced operations in
Australia in 1989. On June 14th 2013,
Palm Oasis Ventures became the Master
Franchisor of Baskin-Robbins™ Australia.
Palm Oasis Ventures is a division of Galadari
Brothers whom is the largest ice cream
franchisor in the world, owning and operating
more than 600 ice cream parlours.
When you step into a Baskin-Robbins™ you feel it. Ice
cream is about much more than refreshment. Some
people are content to enjoy a taste now and then, but
others aspire to more. They want the sense of quality
and community to last and desire to share it with
others. If that’s you, read on.
For over 67 years Baskin-Robbins™ has been
creating irresistible treats to make you smile
and feel good inside and out. We’ve perfected
the combination of delicious treats and a fun
atmosphere. Now, we’re offering rewarding
franchise opportunities that help aspiring business
owners thrive and continue to be the world’s
leading chain of ice cream speciality parlours.
If you love to have fun and put a smile on people’s
faces; if you are hard-working, dedicated and
community oriented; and if you are in touch with
your ‘ice cream side’; Baskin-Robbins™ may be a
perfect fit for you.
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investing with baskin-robbins™ ensures
franchising happiness
Parlour
A Baskin-Robbins™ parlour will typically have a minimum of
20m2 and up to 100m2 of retail space.
All over the world our guests enjoy the
31 experience offered in our parlours.
Offering a wide range of everyday ice cream
treats, the parlour becomes the heart of the
community. A place for meeting friends, taking
the family or just dropping by to see what’s
new. Many Franchise Partners live in the local
community and they build a loyal customer base
through their support of community events and
marketing activities for local people.
A Baskin-Robbins™ parlour will typically have a minimum of
20m2 and up to a maximum of 100m2 of retail space.
Baskin-Robbins™ parlours are best located near shopping
strips, restaurant precincts and close to retail outlets.
Ice Cream
Sundaes
Shakes
Fresh Packs
Ice Cream Cakes
Cappuccino Blasts™
Winter Warmers
Each parlour offers a wide range of Baskin-Robbins™
products. Offering 31 ice cream flavours, one for every day
of the month, keeps our guests coming back. All of our ice
creams are available to take home along with our premium
ice cream cakes.
The possibilities really are endless!
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For OVER 67 years,
Baskin-Robbins™
has been creating
irresistible treats to
make you smile and feel
good inside and out.
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training
marketing
As a Baskin-Robbins™ Franchise Partner,
you will benefit from our comprehensive
training programs, delivered by an
Accredited Baskin-Robbins™ trainer. The
training program includes both in-parlour
practical training and classroom training.
At all times you will have supervision and
support from the Baskin-Robbins™ team.
Great brands are strengthened by great
marketing. We will help you with the ideas,
promotions and materials you need to
support your position to be Australia’s first
choice for indulgent ice cream and frozen
treats. From in-parlour merchandising to
advertising and online marketing, we’ve got
you covered.
Each new Franchise Partner is “Baskinised” through an intensive
training program. We provide you with all the required tools
and resources to support you on your path to success. Our
operations are world class, simple and fun.
Local parlour marketing is made up of a broad range
of programs that can be used to assist in generating
greater awareness of the Baskin-Robbins™ brand
and more specifically, bring more guests into your
parlour. Key elements of our comprehensive LSM
programs include:
A manual for success
Our experience has helped to formulate one of the most
comprehensive training and operating manuals in the Quick
Service Restaurant (QSR) industry. And we’ve done it all to
maximise the experience on opening day and every day.
•Marketing strategies
Our comprehensive training platform is
among the industry’s best and includes:
•Operational support tools
•Management systems
•Customer service excellence
•Food safety
•Health and safety management
•Refresher courses and mentoring sessions
•On-going coaching from operations experts
•Online University
•Franchise Partner Development Programs
•Sampling
•Flavour of the Month
•Voucher offers
•In-parlour marketing
•LSM tool kit and calendar
•Local event sponsorships
•Club 31
•Building community presence
•Raising awareness through LSM programs
•90 day LSM plans
•Program evaluation
•New product launches
•Marketing calendar
•National marketing campaign
Because of our connection to the best practices
of more than 6,000 locations worldwide,
Baskin-Robbins™ has proven expertise in
providing practical marketing strategies and
tactics for Franchise Partners. We provide the
tools needed to help you keep your business
growing day-in and day-out.
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carlos | stones corner
How long have you been a part of the
Baskin-Robbins™ Family?
In March 2014 it will have been 10 years.
What past employment experience do you have
that made you feel confident in becoming a
Baskin-Robbins™ Franchise Partner?
I'd been in general management with profit and loss
responsibility in service delivery and IT consultancy for different
multinational organisations which had given me a good insight
into what was required for businesses to succeed.
What’s the best thing about being your own boss?
As a franchisee, much is directed by the franchisor,
however, the day-to-day running of the parlour and the
knowledge that ultimately the performance of the business
lies with oneself is empowering.
What's your favourite Baskin-Robbins™ product?
Jamoca® Almond Fudge.
How many hours a week do you invest in
your business?
Typically between 45 and 50 hours and then many more for
quarterly BAS returns and at the end of financial year.
What is the most rewarding aspect of your business?
There are many! One, that it is profitable. Another that stands
out for me is the opportunity to offer the first job to many young
people and to see them develop into assured, capable and
independent people - this included my own children. I also
enjoy being part of the local community, engaging in friendly
conversation with loyal customers over the years. Essentially,
I find this a happy place to work, with wonderful staff and a
clientele that walks through the door ready to treat themselves
to an indulgence.
How helpful have you found Baskin-Robbins™ as far
as offering support when you were getting started?
I started out in the business a long time ago now, and as
I recall the support was sufficient. On reflection, the most
learning and support probably came from talking to other
franchisees who helped in various ways such as sharing advice
and ideas based on real operating experience as well as
bailing me out with stock whenever I had messed up an order.
What is the most challenging aspect of your business?
The challenge lies in the relentlessness of the 7 days-a-week,
365-days-a-year responsibility. The buck stops with you as
the franchise owner and events like refrigeration hiccups,
security calls in the middle of the night, stepping in to cover
a shift when a staff member is unwell and so on, are all part
of the picture.
What does a typical day in the life of a Franchise
Partner look like?
I usually arrive to set up the parlour around 9:30 in the
mornings and leave by 18:15, Mondays to Fridays. From
time to time I do work evening and weekend shifts too. The
bookkeeping, rostering, administrative work and so on is
done in the evening and at the weekend.
What made you decide to invest in a franchise?
As a new immigrant to Australia I was looking to start my own
business. Quickly recognising the differences between this
market and where I'd been, I considered a franchise with its
built-in systems and track record as a sound entry point to a
business in Australia.
What advice would you offer someone thinking
about becoming a Franchise Partner?
Research and do thorough due diligences before committing.
Educate yourself as best you can to know the business you're
getting into. Understand the financials of this business; look at
the lifestyle you will be taking on and understand the impact
on you and your family. Consider doing the Griffith University
course on franchising, and tap into the wealth of knowledge of
current and past franchisees.
What attracted you to a Baskin-Robbins™ franchise?
I had looked into a number of different franchises and
independent businesses beforehand and this business
attracted me for a number of reasons including that it was
an existing business with a track record, it's a "simple"
business with minimal wastage and cash flow positive. The
location was good, the cost was right and the return on my
investment was attractive.
What personal qualities do you think a
Baskin-Robbins™ Franchise Partner must possess?
It's important to be self-sufficient, pragmatic and flexible and
enjoy wearing many hats, but before that, being people,
customer-centric is what this business is all about.
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“Baskin-Robbins™
was an existing
business with a
track record,
it's a ‘simple’
business with
minimal wastage
and cash flow
positive. “
8
“ I looked at several
ice cream vendors, but
I chose Baskin-Robbins™
for two reasons:
1. Great product
2. ability to support
a suburban store”
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steve | camp hill
Since 2010.
I have been involved in business development for 20 years.
I have coached and managed staff for most of this time. I
wanted to own a parlour where I could use my experience
in sales to coach and mentor my team.
Seeing my staff become better team members but also good
people. I have several staff who have been with me since day
one and I recently had three staff return to me after travelling
and working full time elsewhere.
Ensuring that I keep all customer’s happy. I like to support the
local community so I try very hard to support all requests for
sponsorship or support in some way.
I own another business which I have built from scratch, but I
wanted to experience the franchise model where systems and
quality assurance are already in place.
I looked at several ice-cream vendors but I chose
Baskin-Robbins™ for two reasons:
1) Great product
2) Ability to support a suburban store
When purchasing a franchise you must put your ego to the side
and let the people who have developed the franchise offer
you their experience. Therefore you have to be adaptable.
Once your parlour is up and running you will have plenty of
opportunity to stamp your own personality on the parlour based
on your involvement in the local community.
How many hours a week do you invest in your business?
The business is 7 days a week and opens until 10pm at night,
so I am thinking of it all the time. You need to be able to handle
getting calls from staff at any time. I manage the business and
don’t work that much in the parlour. I would spend approx 10hrs
in parlour and do 15-20hrs at home managing the business
i.e. dealing with sponsorship and local store marketing activities,
wages, banking, bookkeeping, recruiting staff, ensuring systems
are being followed and developed, liaising with Baskin-Robbins™,
ordering stock, roster etc.
How helpful have you found Baskin-Robbins™ as far
as offering support when you were getting started?
I have had help available to me from the very first day I
opened the parlour and whilst I like to handle most situations
myself it is nice to know whenever I have asked for help, it was
offered immediately, 7 days a week.
Partner look like?
I take my kids to school, I make sure I know who is working
and what is planned for that day at the parlour. I would drop
into the parlour just about every day even on weekends if I am
around. I have CCTV so I can see the parlour and the register
from anywhere in the world.
Ensure your parlour location is great.
Ask yourself the following:
1.Can you manage people and mentor them to do better.
2.Am I prepared to work hard to develop a local community presence.
3.Can I handle the fact the parlour opens every day and I have
to be able to be contactable 7 days a week to deal with
whatever issues arise.
I like the autonomy and flexibility to manage the business in the
way that suits my lifestyle. I like taking my kids to and from school
if I want to. I don’t miss any of their activities. I love that.
Choc Chip Cookie Dough.
10
renee & JASON | helensvale, pacific pines & paradise point
Since 2009.
I’ve previously worked in Administration and Management
including HR. This has given me the skills needed for the
back-end of being a Franchise Partner. Whilst I have a manager
for my parlours, I mostly take care of recruitment, training, rosters,
ordering and the bookwork for all three parlours. I do work behind
the counter with my trainees, around 8 hours p/w or more when
needed, and my previous customer service skills are an asset
when dealing with our guests.
I like the satisfaction of watching my team grow and develop; this
coupled with providing a fun and relaxing environment for our
guests to be treated to the amazing selection of flavours we offer,
I find enjoyable and very rewarding.
I wanted to join an established brand with existing systems in
place that would allow me the flexibility to spend time with my
young family.
Understand that you’re not just buying a job, you’re investing into
an established brand with existing systems and expectations in
place. You also need to be actively involved in the running of your
business. The more you put in the more you get out!!
“we were attracted
to the quality, iconic
product and proven
international
franchise system.”
- As told by Renee.
My family and I LOVE ice cream and were regular visitors to the
Baskin-Robbins™ Helensvale parlour. This soon became the first of
3 parlours that we invested in. We were attracted to the quality,
iconic product and proven, international franchise system.
Another positive is there’s minimal waste!
You must have a willingness to succeed and enjoy meeting
people. Great guest service is also a must-have!
I enjoy the flexibility of working the hours that I choose. I have 3
parlours so I have employed a manager to assist with the day to
day running of the parlours.
It’s so difficult to choose with such a variety of products - I love
our custom ice cream cakes, they make our guest’s celebrations
extra special!
your business?
I spend around 10 hours in the parlours a week. I have a
manager that looks after the day to day operations and this allows
me the time to look after the business end - orders, rosters, wages
and general paperwork which is around 2.5 days per week over
my three parlours.
11
3
owners of
parlours
julie & David | mackay
Since 2003.
I used to work in Home Care, looking after the needs of clients,
so I’m naturally good with people. At Baskin-Robbins™, guest
service is really important, so in general you have to love people!
Training is available for most aspects of the business, however
there is a need to have sound business knowledge to assist with
the day to day running of the business.
Being my own boss means I get flexibility in the hours that I
choose to work. I’ve also enjoyed watching my parlour flourish
over the last 10 years. We’ve built up a remarkable business and
we’re extremely proud of our success.
Keeping up with the demand of my ice cream cakes! I also need
to be available at some capacity at all times, whether it’s fielding
calls from my staff to answer any questions they may have or
decisions that need to be made when I’m not in my parlour.
I wanted to be part of an established business but also liked the
autonomy of being my own boss.
We did a lot of independent research and liked the idea of
joining an internationally-known and respected brand. We
considered other ice cream franchises but decided that
Baskin-Robbins™ was the best fit for us for various reasons but
especially the great, quality ice cream flavour varieties.
You need to have a positive and happy disposition and a love
for all things ice cream!!
What’s your favourite Baskin-Robbins™ product?
Our extensive range of ice cream cakes. I love creating my own
designs and they’re really popular in Mackay.
your business?
It varies, but I average around 50 hours a week, this includes
making cakes, guest service and paperwork.
Franchise
Partners since
2003
Partner look like?
I’m sure it’s different for every Franchise Partner, but for me, I
arrive at my parlour around 8am so I can make a start on the
cake orders and get the parlour open for trade. I rely on my
stewards for most of the Guest service and would have up to
5 Stewards that work weekdays and more on weekends. I
manage the accounts during my working day so don’t have to
invest much time on this ‘after hours.’
Do your due diligence. Understand that to succeed you must
invest time in your business.
- As told by Julie.
“We did a lot of independent research and
liked the idea of joining an internationallyknown and respected brand.”
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JOIN THE BASKIN-ROBBINS™ FAMILY
Baskin-Robbins™ is looking for people with drive and passion to
become Franchise Partners. We believe that people are the most
important ingredient in making a business a success. Desirable
key qualities for prospective Franchise Partners include:
•A passion towards helping to make people successful
•An Entrepreneur
•Financial Literacy
•The ability to drive and thrive with change
•Integrity, responsibility, trust and courage
•Objective of being multi-site Franchise Partners
The decision to purchase a business is one of the biggest
decisions most people will make. Baskin-Robbins™ are more than
happy to guide you through this process by providing you with
information about the business and our objectives so that you can
see what is involved in becoming a Baskin-Robbins™ Franchise
Partner. It is strongly recommended that you seek additional
professional advice, such as that of an accredited solicitor,
accountant and/or business advisor before making your
decision. Feel free to give the team a call for an
obligation-free meeting, where we can discuss your
potential business future and the range of opportunities
that come with owning a Baskin-Robbins™ franchise.
We want to welcome
you to our exciting
franchising opportunity.
Do you fit the following?
PEOPLE PERSON? You absolutely, positively, must truly love
being around people and interacting with the public as well
as employees. In short, if you like hiding out in an office and
working on the computer, then Baskin-Robbins™ is not for you!
TEAM PLAYER? If you work well with others, get a kick out of
sharing ideas and like contributing to the overall success of
Baskin-Robbins™, then you’re definitely our kind of team member.
IN TOUCH WITH YOUR ICE CREAM SIDE? You should
be as enthusiastic about running a Baskin-Robbins™ as a six-year
old child is about eating at Baskin-Robbins™. After all, building a
successful franchise demands an extraordinary amount of energy
and enthusiasm. You simply must be ‘into it!’
QUALIFY? All prospective Franchise Partners must meet
Baskin-Robbins™ minimum financial requirements which are set to
make sure you can effectively capitalise on your franchise investment.
INTERESTED AND LIKE TO LEARN MORE?
To progress to the next step, please complete the
application included with this Brochure or contact our
Franchise Development Manager.
For further information, please contact the
National Support Office on 07 3860 6716 or
[email protected]
13
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Personal Details
Name:
Surname:
Address:
Email:
Phone:
Best time to call:
Franchise Details
Tell us a bit about yourself:
What is your preferred location for the Franchise?
City:
State:
Would you require finance?
YES
NO
Comments
Approximate level of investment:
SIGNED:
DATE:
Submit your completed application form to [email protected]
or register your interest at www.baskinrobbins.com.au
Thank you for registering your interest. We will contact you in due course.
For further information, please contact the National Support Office on 07 3860 6716 or [email protected]
www.baskinrobbins.com.au
For further information, please contact the National Support Office on
07 3860 6716 or [email protected]

Join the - Baskin Robbins

Transcription

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