A TELEVISION EXPERIENCE - ATX Television Festival

A TELEVISION EXPERIENCE
NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.
SEASON 5
JUNE 9-12, 2016
AUSTIN, TX
CAITLIN MCFARLAND / EXECUTIVE DIRECTOR
[email protected]
512.551.1330
EMILY GIPSON / EXECUTIVE DIRECTOR
[email protected]
512.551.1330
“THERE’S NO OTHER FESTIVAL LIKE THIS.”
-ROB CORDDRY
4 DAYS 7 VENUES
1E X P E R I E N C E
U N F O R G E T TA B L E
OVER 40 OVER 2000
SHOWS TV NERDS
200 TV CAST.
CREATORS. CREW.
The first A T X T E L E V I S I O N F E S T I VA L took place June 1-3, 2012 with over
700 attendees gathering in Austin, TX to watch television on the big screen, relive
favorite series, discover new ones, get inspired, and discuss what’s to come in the
the most influential pop culture medium.
S E A S O N S 2 A N D 3 occurred the following years and grew not only by an
additional day of festivities but also increased attendance and represented series by
30% each year with attending panelists nearly doubling.
2015’ s S E A S O N 4 F E S T I VA L brought a sold out festival for the first time,
growing by 60% and allowing ATX to use its largest venue to date: the historic
Paramount Theatre that seats 1200.
W H A T E X A C T LY I S A T X T E L E V I S I O N F E S T I VA L ?
ATX is a place for television fans to come together with the creators, casts, and
crew of their favorite series to experience the TV medium in a way that’s never
been done before. We call it TV Camp for grown-ups.
Festivals create community, and so does television. Whether a series lasts 10
episodes or 10 years, it establishes a long-standing and loyal following. At ATX,
we are celebrating television, creating opportunities for fans and industry alike
to experience their favorite series (or discover a new one) as one community—
ultimately taking the “water cooler” conversation public. With screenings, panels,
parties, premieres, and more TV than you can imagine, ATX has become a must-do
on every TV-lover’s list, whether they be press, industry, or fan.
2015 STATISTICS & DEMOGRAPHICS
TOTAL ATTENDANCE
BADGEHOLDERS
PANELISTS
INDUSTRY
PRESS
STAFF
VOLUNTEERS
2000
1350
200
125
125
50
150
SERIES BREAKDOWN: 40
GENDER BREAKDOWN
Current Series: 11
Premieres: 17
69% Female
Past Favorites: 9
31% Male
Pilots: 3
EDUCATION
AGE BREAKDOWN
18-25: 30%
College: 60.7%
26-35: 39%
ATX APP
2113 TOTAL
DOWNLOADS
81.6% iOS
18.3% Android
Grad School: 31.3%
36-50: 22%
Over 50: 8%
High School: 5%
TOP 10 MOST-VIEWED
WITHIN THE APP INCLUDE:
1 2 Schedule (OVER 15,000 VIEWS)
3 FX Comedy Night
5 The Final Finale presented by
Entertainment Weekly
Friday Night Lights Tailgate
MTV’s Hair of the Wolf Brunch
Best. Morning. Ever.
presented by Hasbro Studios
4 TICKETHOLDER BY LOCATION
36% Texas
24% East
15% California
19% North/Midwest
8% Out of US (Canada,
Australia, UK, Norway)
WHY DID YOU COME
Industry: 40%
Ultimate TV Fan: 53%
Mix (Fan/Hopeful): 7%
SCREENINGS
ATX gives you the opportunity to watch your favorite TV show and discover
something new on the big screen at Austin’s acclaimed Alamo Drafthouse
theater. We screen past favorites, cancelled-too-soon series, current hits, and
episodes/pilots you’ve never seen all followed by Q&A’s from cast/crew.
2015 SCREENINGS INCLUDED
Boomtown, Brooklyn Nine-Nine, Bunheads, Complications, The Comedians,
Dream On, The Fosters, From Dusk Till Dawn, The Grinder, Grace & Frankie,
Grandfathered, Hannibal, Journeyman, Justified, Little in Common, Married,
Orphan Black, Person of Interest, Power, Rectify, Rosewood, Suits, Teachers,
Sex&Drugs&Rock&Roll, Wayward Pines, You’re the Worst, and Younger.
PANELS
Our panels take place at the Stephen F. Austin Intercontinental Hotel, Google
Fiber, and the historic State and Paramount Theatres and range from breakout
topics on the future of the industry to technology, series reunions, conversations
with television leaders, and spotlights on networks’ upcoming lineups.
2015 PANELS INCLUDED
Boy Meets Girl Meets World, CBS Summer Writers Forum, Defining Docuseries,
Coffee with Amy (Sherman Palladino), Conversation with Marta Kauffman,
Dawson’s Creek Writers’ Room Reunion and Script Reading, The Final Finale.,
Drunk History’s History, Gilmore Girls Reunion presented in association with EW,
The Devoted Niche vs. The Casual Mass, Queer as Folk 10 Year Reunion,
Inside Rick and Morty, Evolution of ‘The Simpsons,’ Empire: The Creatives,
and Turn Down for What?! A look at testing and focus groups.
ATTENDEES
Over 200 of TV’s elite came to Austin for the Fourth Season of ATX Television
Festival, including network executives, creators, writers, and cast & crew, as well
as music supervisors, casting directors, musicians, and editors.
2015 PANELISTS INCLUDED
Alexis Bledel, Amy Sherman-Palladino, Amy Acker, Anna Fricke, Ben Savage, Beau
Willimon, Bryan Fuller, Chelsea Peretti, Courney Kemp Agboh, Damon Lindelof,
Dan Harmon, Danny Strong, Daniel Palladino, Daniel Lipman, David Silverman,
Denis Leary, Derek Waters, Dina Hillier, Fred Savage, Grant Gish, Graham Yost,
Greg Plageman, Graeme Manson, James L. Brooks, Jared Padalecki, Jenny Bicks,
Jon Avnet, Judy Greer, Josh Peck, Julie Plec, Kelly Bishop, Kevin Williamson, Ken
Segna, Marta Kauffman, Matt Nix, Noah Hawley, Nat Faxon, Phil Rosenthal, Robert
Rodriguez, Ron Cowen, Scott Patterson, Sutton Foster, Tracy ‘Twinkie’ Byrd, and
Wendy Calhoun.
“I THINK PEOPLE
SHOULD GET
TOGETHER AND
WATCH TV LIKE
THIS ALL THE
TIME.”
- PETER KRAUSE
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
From its inception, ATX has set out
to honor impactful and insightful
television programming, along with
the cast members and creatives who
shaped those series. In 2014, the
festival presented its first individual
achievement award to Henry Winkler.
Our second award was presented this
year to James L. Brooks whose body of
work spans 50 years, including writing,
producing and creating series such as
The Simpsons, Taxi, Mary Tyler Moore,
and The Tracey Ullman Show. The
award was presented during the festival
weekend followed by a conversation
moderated by Phil Rosenthal.
TV LEAVES A DIFFERENT LEGACY DUE TO “WRITER DOMINANCE. WRITERS HAVE MORE CONTROL ON TELEVISION,
MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” - J A M E S L . B R O O K S
PITCH COMPETITION
PRESENTED WITH FINAL DRAFT, INC.
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare
access to both TV creatives and Studio decision-makers.
Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who
narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an
hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series
and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges
chose one (1) winner.
306 VIDEO SUBMISSIONS were received
and narrowed down to 25 SEMI-FINALISTS
by a panel of screeners.
2015 J U D G E S
Tegan Molloy
Kyle Killen
Keith Redmon Scott Pennington
Franklin Leonard
Dina Hillier
Jenny Bicks
2 0 15 F I N A L I S T S I N C L U D E D
4 Drama, 5 Comedy, 1 Animated
4 Texas, 3 New York, 2 California, 2 Georgia,
1 Maine, 1 New Jersey, 1 Vancouver
8 Males, 6 Females
6 Solo Pitchers, 4 were in pairs/groups.
WINNER & PRIZE
All 10 Finalists received badges to the festival and a copy of Final Draft. The winner
received a mentor session with a Pitch Judge to help hone and develop her pitch,
then the opportunity to pitch the finalized version to a Studio/Network
partner of the festival.
The 2015 WINNER (previously unsigned) signed with
SYNCHRONICITY MANAGEMENT by the end of the weekend.
2015 SPECIAL EVENTS
O P E N I N G N I G H T launched the festival with a red carpet and world premiere
screening of USA Network’s Complications followed by an exclusive Q&A with
creator Matt Nix and cast members Jessica Szohr and Beth Riesgraf. The after
party moved across the street to the rooftop of The Contemporary, where ATX,
USA, Ciroc, Bulleit, and Shiner hosted guests as they ate, drank, and were merry in
our branded Smilebooth photobooth.
C L O S I N G N I G H T was hosted by ATX and Entertainment Weekly with the
15th Year Anniversary Reunion of Gilmore Girls, featuring Amy Sherman-Palladino,
Lauren Graham, Alexis Bledel, Kelly Bishop, and a total of 15 cast members at
the historic Paramount Theatre, followed by an after-event at downtown Austin’s
Cedar Door with music, premium food, a branded Smilebooth that put you into
Stars Hollow, and beverages from Ciroc, Bulleit, and Shiner Beers.
H A S B R O S T U D I O S P R E S E N T E D S A T U R D AY M O R N I N G
C A R T O O N S capturing the hearts of a room full of 400 pajama-clad kids (big
and small) during this free family friendly event. ATX sponsor KIND Healthy
Snacks served grain bars, Alamo Drafthouse served sugary nostalgic cereals,
pancakes, and waffles, while My Little Pony, The Littlest Pet Shop, and Transformers:
Robots in Disguise played. In between playing classic games like Jenga and Simon,
coloring, and Play-Doh, families also were put in the cartoons with Smilebooth’s
branded photobooth.
T H E I N D U S T R Y R E C E P T I O N presented by Film Texas gave our panelists
time to interact with each other and catch up with old friends at Hotel St. Cecilia.
With sponsors Association of Texas Film Commissions, Ciroc Vodka, Treaty Oak
Distilling, Bulleit, Topo Chico, Shiner Beers, and food provided by Top Chef Master
Monica Pope, our friends from LA and New York had the perfect place to get to
know Austin’s very own TV industry leaders and to learn how they, too, can film in
Texas.
F R I D AY N I G H T L I G H T S T A I L G A T E S C R E E N I N G brought out cast and
executive producer of Austin’s most beloved show. Armed with lawn chairs, over
800 fans came together at Hotel San Jose to listen to live music by Delta Spirit
and a surprise performance by Stars Hollow’s own Hep Alien (Todd Lowe, Keiko
Agena, and John Cabrera), before watching a fan-voted episode, while cheering in
unison, “Clear eyes, full hearts, CAN’T LOSE!”
“I’M ALWAYS EXCITED TO
CELEBRATE TELEVISION,
ESPECIALLY WITH OTHER
PEOPLE WHO WANT TO
CELEBRATE TELEVISION....
SO I’M VERY HAPPY TO BE
HERE.” - M A R T A K A U F F M A N
“TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE IT WITH PEOPLE
WHO KNOW MORE ABOUT TV THAN I WILL EVER KNOW...IS PRETTY COOL.”
- SEAN ASTIN
2015 MA JOR FESTIVAL SPONSORS
STRONG EVENTS
NETWORKS AND STUDIOS
2015 ATTENDING PRESS: 110 Outlets
15 PRINT*
*SELECT REPRESENTATION
37 hours of festival content featured on
Entertainment Weekly Radio on SiriusXM.
ATX Television Festival postings on Buzzfeed
received a combined total of over 1 million hits.
11 TELEVISON*
SOCIAL MEDIA STATS
TWITTER increased 50% during
festival weekend, with ATX Official
Hashtag trending twice.
8 RADIO*
FACEBOOK increased 20% during
festival weekend, with ATX Official
Hashtag trending once.
KLOUT Score: 81
Week of: 200,000 engagements on
Social Media & a true reach of 1 million.
76 O N L I N E *
2016 SPONSORSHIP OPPORTUNITIES
What’s the best way to reach a TV audience that has grown accustomed to fast-forwarding through commmercials? Be part
of a TV lover’s dream weekend! Just as your favorite TV show becomes part of who you are, the brands associated with ATX
Television Festival become part of our attendees’ Television memories.
WEBSITE
Join us now and be where our viewers come for updates, videos, and schedules, as
they anxiously await the next ATX Festival and year-round programming.
L O U N G E S & A C T I VA T I O N S
ATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists
and press, and a Badgeholder lounge for general attendees to come together with food,
drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night
happy hour, or added branding and experiences to your panel/screening.
O F F I C I A L F E S T I VA L A P P
Attendees (including panelists and press) download the Official App for the most upto-date information; including schedules, programming, special events, and connecting
with one another. This will have your company at the heart of the festivities.
R E G I S T R A T I O N B A G S & L A N YA R D S
All attendees receive both of these when they arrive, then carry them around
throughout the entire weekend. From panelists to press to general badgeholders
and other sponsors, your logo will be seen and photographed all weekend.
O F F I C I A L F E S T I VA L G U I D E
As attendees plan their day, the program helps them to decide what to watch,
where to eat, or what they can’t leave Austin without. There’s not a better place to
actively reach 2000+ avid TV fans.
SIGNAGE
Banners, step & repeats, car magnets, posters, food/beverage tickets -- be
everywhere ATX is! Whether it be at panels, screenings, or events, let your brand
be as visible as the (TV) stars.
S C R E E N I N G S / PA N E L S
Ever wonder what your favorite TV show looks like on the big screen? “It’s
epic,” one Vampire Diaries fan told us at last year’s festival. Now, imagine your
company’s logo before the screening starts and projected during our Q&A’s and
panels, capturing TV fans in their element.
OPENING NIGHT & CLOSING NIGHT
See your name in lights on the historic State Theatre’s marquis in the heart of
downtown, behind our guests on the red carpet step & repeat, and on the big
screen before and after a world premiere episode!
EVENT SPONSOR
Whether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor
Community Screening, exclusive Industry Reception, branded Press Rooms, or
late night happy hours, make sure your brand is associated with a good time. These
small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
ADVISORY BOARD
PETER BILLINGSLEY
Producer, Director, Actor
ARIELLE KEBBEL
Actor
MICHAEL RAUCH
Writer, Executive Producer
BEN BLACKER
Writer, Nerdist Writers Panel
KYLE KILLEN
Writer, Creator
KEVIN FALLS
Writer, Creator, Executive Producer
LAURA KINCAID
Texas Film Commission
BRYAN SEABURY
Vice President of Drama Development;
CBS
NOAH HAWLEY
Writer, Creator, Director, Executive
Producer
JORDAN LEVIN
Executive Vice President;
Xbox Entertainment Studios
DINA HILLIER
Former VP of Comedy Development;
Sony Pictures Television
RICHARD LINKLATER
Austin Film Society, Writer, Director
DAVID HUDGINS
Creator, Writer, Director, Executive
Producer
JULIE PLEC
Writer, Creator, Executive Producer
BETTY THOMAS
Director, Actor, First Vice President of
the Director’s Guild of America
LIZ TIGELAAR
Writer, Creator, Executive Producer
BEAU WILLIMON
Writer, Creator, Executive Producer
GRAHAM YOST
Writer, Creator, Executive Producer
“THERE’S NO JADED INDUSTRY FEEL.
IT’S JUST LIKE YAY! TV , SO IT’S AWESOME.”
-COURTNEY KEMP AGBOH
WHO WE ARE
Caitlin McFarland and Emily Gipson were in the film and
television industries for over a decade before founding ATX
Television Festival. Caitlin focused her time and energy
working on the production side for directors Betty Thomas,
Nora Ephron, and Mira Nair. She has worked on a number
of pilots, series, and feature films. In addition, she has been
involved on the festival and filmmaker sides of renowned
festivals like Sundance, Tribeca, and Doha Tribeca. Emily
spent her years in the industry working on the studio and
network side for Twentieth Century Fox Film, TLC, Discovery
Communications, and Fox TV Studios in marketing, finance,
and business/legal. Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading
ATX into its fifth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an
intimate and accessible place for fans and industry to come together. They have also launched into development (with No
Mondays Productions) as an outlet to create the television content they are passionate about.