the sponsorship deck - ATX Television Festival

A TELEVISION EXPERIENCE
T E L E V I S I O N
F E S T I VA L
NOT YOUR AVERAGE FESTIVAL... BE PART OF SOMETHING DIFFERENT.
SEASON 65
JUNE 8-11, 2017
WRAP-UP
REPORT TX
AUSTIN,
CAITLIN MCFARLAND / executive director
[email protected]
512.551.1330
EMILY GIPSON / executive director
[email protected]
512.551.1330
“THERE’S NO OTHER FESTIVAL LIKE THIS.”
-ROB CORDDRY
4 DAYS 8 VENUES
100 HOURS
1E X P E R I E N C E
U N F O R G E T TA B L E
OVER 40 OVER 2500
SHOWS TV NERDS
275 TV CAST.
CREATORS. CREW.
W H A T E X A C T LY I S A T X T E L E V I S I O N F E S T I VA L ?
ATX is a four-day event that celebrates the television medium: looking back at
its history, where it is now, and where it is headed. The festival consists of panels,
screenings and events where attendees and leaders in the TV industry talk, watch,
and experience television together as one community.
It is a place for television fans to come together with the creators, casts, and crew
of their favorite series to experience the TV medium in a way that’s never been
done before. We call it TV Camp for grown-ups.
The first A T X T E L E V I S I O N F E S T I VA L took place June 1-3, 2012 with over
700 attendees gathering in Austin, TX to watch television on the big screen, relive
favorite series, discover new ones, get inspired, and discuss what’s to come in the
the most influential pop culture medium.
S E A S O N S 2 A N D 3 grew not only by an additional day of festivities but also
increased attendance and represented series by 30% each year with attending
panelists nearly doubling.
2015’ s SEASON 4 brought a sold out festival for the first time, growing by 60%
and allowing ATX to use its largest venue to date: the historic Paramount Theatre that
seats 1200.
2016’ s SEASON 5 allowed the festival to evolve into the ideal balance between
Industry and Fan programming that has always been its goal. Settling into its size, while
combining important topic discussions and organic sponsorship activations, allowed for
the most successful event to date (including attendance, experiences, and press).
2016 STATISTICS & DEMOGRAPHICS
TOTAL ATTENDANCE
BADGE & WRISTBANDS
PANELISTS
INDUSTRY
PRESS
STAFF & CREW
VOLUNTEERS
2500
1682
275
150
176
80
142
ATX APP
TOP 10 VIEWS
WITHIN THE APP:
2300 TOTAL
DOWNLOADS
83% iOS
17% Android
Schedule - OVER 17,000 VIEWS
GENDER BREAKDOWN
68% Female
31% Male
AGE BREAKDOWN
18-25: 30%
26-35: 39%
36-50: 22%
Over 50: 9%
Current Series: 21
Premieres: 8
Past Favorites: 11
Panels: 35
EDUCATION
College: 64.5%
Grad School: 27%
High School: 8.5%
Push Notifications
Programming
The West Wing
Administration
BIG Script Reading
UnREAL
Friday Night Lights
Tailgate + Pep Rally
SPONSORED BY
PROGRAMMING BREAKDOWN: 75
TICKETHOLDER BY LOCATION
The O.C. Creatives +
Script Reading
34.6% Texas
Power(ful) TV: The Ultimate
Medium for Social Change
20.6% East Coast
UGLY BETTY 10 Year
Reunion, presented with
Entertainment Weekly
25.2% West Coast
15.6% North/Midwest
4% Out of US (Canada,
Australia, UK, Norway)
WHY DID YOU COME
Industry Hopeful: 40%
Ultimate TV Fan: 44%
Mix (Fan/Industry) : 16%
SCREENINGS
ATX gives you the opportunity to watch your favorite TV show and discover
something new on the big screen at venues like Austin’s acclaimed Alamo Drafthouse,
Google Fiber Space, and the historic Paramount & State Theatres. We screen past
favorites, cancelled-too-soon series, current hits, and episodes/pilots you’ve never
seen all followed by Q&A’s from cast and crew.
2016 SCREENINGS INCLUDED
Casual, Norman Lear: Just Another Version of You, Dead of Summer, The Exorcist,
Grace, Introducing Lennie Rose, Guilt, The Jim Gaffigan Show, Kingdom, Lethal
Weapon, Life in Pieces, The Path, Person of Interest, Pitch, Preacher, Queen of the
South, Royal Pains, Search Party, Sex&Drugs&Rock&Roll, State of Grace, Superstore,
Survivor’s Remorse, Terriers, Tyrant, UnREAL, and Younger.
PANELS
Our panels, which take place at the InterContinental Stephen F. Austin Hotel,
Google Fiber Space, Amazon Stage at Trinity Hall, and the Paramount & State
Theatres, range from breakout topics on the future of the industry to technology,
series reunions, conversations with television leaders, and spotlights on networks’
upcoming lineups.
2 0 1 6 PA N E L S I N C L U D E D
3 Rounds with Betsy Beers, Bury Your Tropes, The West Wing Administration, A
Conversation with Tom Fontana & David Simon, Crisis of Faith: Religion & Spirituality
on TV, Development Executives: Business Meets Creative, Ugly Betty 10 Year Reunion
presented with Entertainment Weekly, Fargo: The Music Team, Kurt Sutter & Katey
Sagal: A Television Discourse, Masterclass with Howard Gordon, Rescue Me Reunion,
The O.C. Creatives, Power(ful) TV: The Ultimate Medium for Social Change, Shifting
Landscapes: The Effect of 9/11 on Storytelling, and What is YA TV? Exploring the
Difference between Subject and Audience.
PANELISTS
275 of TV’s elite came to Austin for Season 5 of ATX Television Festival, including
network executives, creators, writers, and cast & crew, as well as music supervisors,
casting directors, musicians, and editors.
2 0 1 6 PA N E L I S T S I N C L U D E D
Aaron Sorkin, Abigail Spencer, Ali LeRoi, Alexandra Patsavas, America Ferrera, Beau
Willimon, Ben Feldman, Betsy Beers, Billy Zane, Bradley Whitford, Bryan Seabury,
Callie Thorne, Carter Covington, Darren Star, David Simon, Denis Leary, Donal Logue,
Dulé Hill, Frank Grillo, Glen Mazzara, Hart Hanson, Howard Gordon, Jason Katims,
Jason Reitman, Javier Grillo-Marxuach, Jennifer Euston, Jennie Snyder Urman, Jim
Gaffigan, Jonathan Nolan, Josh Schwartz, Judith Light, Justina Machado, Katey
Sagal, Kurt Sutter, Krista Vernoff, Larenz Tate, Michael Ian Black, Michaela Watkins,
Nahnatchka Khan, Norman Lear, Patrick J. Adams, Ruth Negga, Rosemary Rodriguez,
Shawn Ryan, Tatum O’Neal, Tom Fontana, and Vanessa Williams.
“I THINK PEOPLE
SHOULD GET
TOGETHER AND
WATCH TV LIKE
THIS ALL THE
TIME.”
- PETER KRAUSE
ACHIEVEMENT IN TELEVISION EXCELLENCE AWARD
From its inception, ATX has set out
to honor impactful and insightful
television programming, along with
the cast members and creatives who
shaped those series. In 2014, the
festival presented its first individual
achievement award to Henry Winkler,
followed by James L. Brooks in 2015.
For our third award, we were honored
that the Godfather of Television,
Norman Lear, would come to Austin
to screen his Sundance Film Festival
documentary “Just Another Version of
You” which further proved his impact on
the medium, followed by a conversation
with Katey Sagal.
“TV LEAVES A DIFFERENT LEGACY DUE TO ‘WRITER DOMINANCE.’ WRITERS HAVE MORE CONTROL ON TELEVISION,
MORE THAN ANYWHERE ELSE, THAT’S ALWAYS BEEN TRUE, AND THAT’S WHAT SETS IT APART.” - J A M E S L . B R O O K S
PITCH COMPETITION
PRESENTED WITH FINAL DRAFT, INC.
ATX Television Festival and Final Draft, Inc. partnered to create an invaluable opportunity for industry hopefuls to gain rare
access to both TV creatives and Studio decision-makers.
Contestants submitted pitches in the form of 90 second videos via YouTube that were viewed by a panel of industry judges who
narrowed them to 10 finalists. They could pitch any type of show they wanted: a 1/2 hour drama for a traditional network, an
hour drama for cable, a hybrid for original online content. The only guideline was that it be for a scripted (non-reality) series
and pitched in under a minute and a half. Those 10 FINALISTS then pitched for 3 minutes LIVE at the festival, where judges
chose one (1) winner.
409 VIDEO SUBMISSIONS were received
and narrowed down to 25 SEMI-FINALISTS
by a panel of screeners.
2016 J U D G E S
Ryan Andolina Franklin Leonard
Anna Fricke
Noreen O’Toole
Henry Goldblatt Bryan Seabury
Kyle Killen
Graham Yost
Kate Lambert
2 016 F I N A L I S T S I N C L U D E D
5 Comedy, 5 Drama
4 Texas, 3 New York, 2 California, 2 Georgia,
1 Maine, 1 New Jersey, 1 Vancouver
7 Males, 6 Females
7 Solo Pitchers, 3 were in pairs/groups.
WINNER & PRIZE
All 10 Finalists received badges to the festival and a copy of Final Draft. The winner
received a mentor session with a Pitch Judge to help hone and develop his pitch, as well as
an opportunity to pitch the finalized version to a Studio/Network partner of the festival.
Past Winners have been signed by representation by the end of the weekend, have
pitched to Networks/Studios such as Sony TV, 20th Century Fox, NBC/Universal,
Happy Madison, Paramount TV, and have established new creative relationships for
upcoming projects.
2016 SPECIAL EVENTS
O P E N I N G N I G H T launched the festival with a red carpet and premiere
screening of USA Network’s QUEEN OF THE SOUTH followed by an exclusive
Q&A with showrunner and cast members. The after-event at downtown Austin’s
Cedar Door had music, premium food, a branded Smilebooth that put you on the
Queen’s throne, and beverages from Tito’s Handmade Vodka, Tequila 512, and
Shiner Beers.
C L O S I N G N I G H T was hosted by ATX and Entertainment Weekly with an
UGLY BETTY REUNION featuring Silvio Horta, America Ferrera, Ana Ortiz,
Vanessa Williams, Michael Urie, Eric Mabius and a total of 12 cast members at the
historic Paramount Theatre, followed by an after-event at Parkside with music,
premium food, a branded Smilebooth with beverages from Tito’s Handmade Vodka,
Tequila 512, and Shiner Beers.
ATX TRIVIA NIGHT, PRESENTED WITH GEEKS WHO DRINK,
brought ATX attendees together like never before to test their TV knowledge.
Held on Opening Night immediately following our successful premiere screening
of QUEEN OF THE SOUTH, over 50 teams battled it out to win 2017 Festival
Badges in a special TV-themed Geeks Who Drink Pub Trivia Quiz to become
ultimate TV Trivia Champions.
T H E F I L M T E X A S R E C E P T I O N , presented by the Texas Association of Film
Commissions, gave our panelists time to interact with each other and catch up with
old friends at Vinaigrette. With sponsors Tito’s Handmade Vodka, Topo Chico, and
Shiner Beers, our friends from LA and New York had the perfect place to get to
know Austin’s very own TV industry leaders and to learn how they, too, can film in
Texas.
F R I D AY N I G H T L I G H T S F I N A L T A I L G A T E reunited the cast and
executive producer of Austin’s most beloved show. Armed with lawn chairs, over
2300 fans came together on Panther Field (the original football field where they
filmed the series) to listen to live music by local Austin bands and Crucifictorious
(Jesse Plemons and Stephanie Hunt), before watching the Emmy nominated
episode “The Son,” while cheering in unison, “Clear eyes, full hearts, CAN’T
LOSE!”
“I’M ALWAYS EXCITED TO
CELEBRATE TELEVISION,
ESPECIALLY WITH OTHER
PEOPLE WHO WANT TO
CELEBRATE TELEVISION...
SO I’M VERY HAPPY TO BE
HERE.” - M A R T A K A U F F M A N
2016 PRESENTING FESTIVAL SPONSORS
NETWORKS AND STUDIOS
“TO COME TO A TELEVISION FESTIVAL AND BE ABLE TO EXPERIENCE
IT WITH PEOPLE WHO KNOW MORE ABOUT TV THAN I WILL EVER
KNOW...IS PRETTY COOL.”
- SEAN ASTIN
2016 ATTENDING PRESS: 86 Outlets
10 NATIONAL PRINT*
SOCIAL MEDIA STATS
TWITTER @ATXFestival
FACEBOOK
25,796 people reached //
217% increase during festival
16,985 post engagements //
565% increase during festival
Largest audience:
women, ages 25-34
6 RADIO*
*SELECT REPRESENTATION
INSTAGRAM
received 2.6 million impressions //
580% increase during festival
5,100 mentions // an average of
500,000 impressions per day
Over 11 million impressions for
official #ATXTVs5 hashtag
#HuluBringBackUglyBetty trending
nationally within top 10 throughout
weekend //
#ATXTVs5 trending within top 10
throughout weekend
5,860 followers
860% increase in Likes //
1,932% increase in Comments
during festival
SNAPCHAT
KLOUT Score:
84.1 during peak festival //
66-74 on average.
ATX Television Festival postings
on Buzzfeed received a combined
total of over 1 million views.
12 TELEVISON CREWS*
Newly launched!
* All statistics reported as of 6.24.16
72 ONLINE*
ENTERTAINMENT WEEKLY
E N T E R T A I N M E N T W E E K LY
hosted a video and portrait gallery at the
InterContinental Stephen F. Austin Hotel
(ATX HQ). Throughout the entirety of
ATX Festival, over 100 cast, creators, and
producers came through the suite.
LIVE VIDEO/COVERAGE
Entertainment Weekly produced original video content and released ATX panels that now live on EW.com.
Ugly Betty Reunion: Where the
Characters Are Now - 19,289 VIEWS
FACEBOOK LIVE: 3 Rounds w/
Betsy Beers - 19,269 VIEWS
FACEBOOK LIVE: Ugly Betty
Reunion Red Carpet - 46,801 VIEWS
Ugly Betty Reunion: ‘We never
ask men about playing an ugly
character’ - 49.907 VIEWS
E N T E R T A I N M E N T W E E K LY
R A D I O broadcasted and recorded
over 40 hours of live coverage from
the Hulu Badgeholder Lounge, as well
as airing numerous panels and Q&As
throughout the festival.
* All statistics reported as of 6.24.16
2017 SPONSORSHIP OPPORTUNITIES
What’s the best way to reach a TV audience that has grown accustomed to fastforwarding through commmercials? Be part of a TV lover’s dream weekend! Just
as your favorite TV show becomes part of who you are, the brands associated with
ATX Television Festival become part of our attendees’ Television memories.
WEBSITE
Join us now and be where our viewers come for updates, videos, and schedules, as
they anxiously await the next ATX Festival and year-round programming.
L O U N G E S & A C T I VA T I O N S
ATX hosts two lounges during the weekend: an Industry Lounge specifically for panelists
and press, and a Badgeholder lounge for general attendees to come together with food,
drink, and a photobooth. Activations add to the flare, whether it’s a breakfast, late night
happy hour, or added branding and experiences to your panel/screening.
O F F I C I A L F E S T I VA L A P P
Attendees (including panelists and press) download the Official App for the most upto-date information; including schedules, programming, special events, and connecting
with one another. This will have your company at the heart of the festivities.
R E G I S T R A T I O N B A G S & L A N YA R D S
All attendees receive both of these when they arrive, then carry them around
throughout the entire weekend. From panelists to press to general badgeholders
and other sponsors, your logo will be seen and photographed all weekend.
O F F I C I A L F E S T I VA L G U I D E
As attendees plan their day, the program helps them to decide what to watch,
where to eat, or what they can’t leave Austin without. There’s not a better place to
actively reach 2000+ avid TV fans.
SIGNAGE
Banners, step & repeats, car magnets, posters, food/beverage tickets­—be
everywhere ATX is! Whether it be at panels, screenings, or events, let your brand
be as visible as the (TV) stars.
S C R E E N I N G S / PA N E L S
Ever wonder what your favorite TV show looks like on the big screen? As one
fan famously told us, “It’s epic.” Imagine your brand being a part of that - your
company’s logo before the screening starts and projected during our Q&A’s and
panels, capturing TV fans in their element.
OPENING NIGHT & CLOSING NIGHT
See your name in lights on the historic Paramount Theatre’s marquee in the heart
of downtown, behind our guests on the red carpet step & repeat, and on the big
screen before and after a world premiere episode!
EVENT SPONSOR
Whether it’s “come in your pj’s” Saturday Morning Cartoons, the Outdoor
Community Screening, exclusive Industry Reception, branded Press Rooms, or
late night happy hours, make sure your brand is associated with a good time. These
small screen stars love to hang out with each other and their fans.
** Sponsorship Packages and Costs availabile upon request
ADVISORY BOARD
PETER BILLINGSLEY
Producer, Director, Actor
ARIELLE KEBBEL
Actor
BEN BLACKER
Writer, The Writers Panel &
Dead Pilots Society
KYLE KILLEN
Writer, Creator
KEVIN FALLS
Writer, Creator, Executive Producer
NOAH HAWLEY
Writer, Creator, Director,
Executive Producer
DINA HILLIER
Former VP of Comedy Development;
Sony Pictures Television
BRYAN SEABURY
SVP of Drama Development,
Broadcast & Cable Programming;
CBS Television Studios
JORDAN LEVIN
SVP Chief Content Officer; NFL
BETTY THOMAS
Director, Actor, First Vice President of
the Director’s Guild of America
RICHARD LINKLATER
Austin Film Society, Writer, Director
LIZ TIGELAAR
Writer, Creator, Executive Producer
GLEN MAZZARA
Executive Producer, Writer
BEAU WILLIMON
Writer, Creator, Executive Producer
JULIE PLEC
Writer, Creator, Executive Producer
GRAHAM YOST
Writer, Creator, Executive Producer
DAVID HUDGINS
Creator, Writer, Director,
Executive Producer
“THE THING ABOUT TELEVISION IS THAT YOU NEVER GET
TO SEE THE AUDIENCE. AND I JUST WANT TO TELL YOU,
IT IS GREAT TO FINALLY MEET YOU.”
-AARON SORKIN
WHO WE ARE
Caitlin McFarland and Emily Gipson were in the film and
television industries for over a decade before founding ATX
Television Festival. Caitlin focused her time and energy
working on the production side for directors Betty Thomas,
Nora Ephron, and Mira Nair. She has worked on a number
of pilots, series, and feature films. In addition, she has been
involved on the festival and filmmaker sides of renowned
festivals like Sundance, Tribeca, and Doha Tribeca. Emily
spent her years in the industry working on the studio and
network side for Twentieth Century Fox Film, TLC, Discovery
Communications, and Fox TV Studios in marketing, finance,
and business/legal. Both Caitlin and Emily are pop culture fanatics, avid travelers, and, of course, obsessed with TV. Leading
ATX into its sixth season, the pair remains passionate about growing the festival to its full potential, while also keeping it an
intimate and accessible place for fans and industry to come together. They have also launched into development (with No
Mondays Productions) as an outlet to create the television content they are passionate about.