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editorial
...................................................................
5
Interview. .............................................................................................................. 6
Key figures........................................................................................................... 8
From packaging to sorting............................................................................ 11
The sorting and recycling chain............................................................... 12
economics
...............................................................
T4
2009
• Perspective planning/Studies............................................................... 16
Developing knowledge about sorting
and collecting
contents
• Prevention........................................................................................................ 18
Encouraging and supporting companies
in developing eco-design
• Optimisation. .................................................................................................. 21
Combining quality with economic
performance
• Materials......................................................................................................... 23
Making recycling a strategic priority
society
. .................................................................................
24
• Local level...................................................................................................... 26
Getting out to meet citizens
• Employment.................................................................................................. 27
Putting jobs and selective collection together
• Raising awareness..................................................................................... 28
Getting sorting to take root
in behaviour
• On-the-go recycling.................................................................................. 30
Rolling out selective collection
to every area of life
Governance........................................................................................................32
Presentation of profit and loss accounts.............................................34
Glossary. ............................................................................................................ 36
Eco-Emballages
3
T1
2009
14
We have a duty to increase
recycling performance whilst controlling
the cost of the scheme.”
editorial
2009
will have been a key year for Eco-Emballages
Plc. Firstly, because it marked the arrival of a new management team, notably including the appointment on 7th April
of Éric Brac de La Perrière as Managing Director. Then, on
8th September, the Directors entrusted me with the Chairmanship of the Board and appointed my predecessor, Éric Guillon,
as the honorary President of Eco-Emballages.
Secondly, because the rules for management and governance have been strengthened: a financial charter was
adopted on 9th December 2009 and three committees have
been set up: the audit committee, the committee on strategy and accreditation and the committee on appointments
and remuneration.
Moreover, Rules of Procedure were introduced by the
Board on 4th February 2010.
Finally, because it was in 2009 that preparations were
made for the new accreditation, the first to include EcoEmballages’ missions in the achievement of targets set by
the Grenelle Act on environmental issues: 75% recycling
and covering of 80% of net benchmark costs for an optimised sorting and collection service.
For the last 18 years, Eco-Emballages has enabled businesses selling consumer goods to take legal, environmental and societal responsibility for their activities by taking
care of the end of life of waste household packaging.
Eco-Emballages has also encouraged local authorities
to optimise their selective collection schemes. We now
have a 63% recycling rate, with over 37 million tonnes of
household packaging waste recycled since the company
was founded. And 87% of French people consider waste
sorting to be the most significant practical environmental
measure they can take.
We have a duty, in order to comply with legal targets, to
go further still by significantly increasing recycling performance. But we also have a duty – to citizen-consumers
and our members – to keep the costs for sorting down,
in order to ensure that the ecological investment you are
making does not harm your economic investment.
We will need everyone’s help to achieve this. Eco-Emballages, as a resource centre for sorting and recycling, is determined – with your support – to meet these new challenges.
Philippe-Loïc Jacob,
Chairman of the Board
Eco-Emballages S.A.
interview
2009 Annual Report
“Our combined efforts in sorting
and packaging prevention will enable us
to achieve our Grenelle objectives.“
Philippe-Loïc Jacob: In 1992, companies decided to pool
their resources in order to take full control of their ecological responsibilities by forming a private-capital corporation
(société anonyme de droit privé) - Eco-Emballages – whose
members and shareholders were major industrial FMCG
firms and distributors. This eco-organisation is thus operated like a business with targets that include the optimising and increased effectiveness of action taken and overall
performance.
In 2009, 406 million euros were paid to local authorities
based on their performance in sorting waste, both in terms
of quantity and quality, and including 7% for information
and communication geared towards citizens. These contributions were solely for the recovery of household packaging waste and raising citizens’ awareness. Moreover,
Eco-Emballages has been working since 2005 with local
authorities to reduce costs whilst providing a high quality
sorting and collection service.
Éric Brac de La Perrière: Eco-Emballages drives and
structures the entire sorting chain in France. This chain
involves all players throughout society: businesses, which
finance the scheme and introduce innovations to reduce
the environmental impact of their packaging at source,
local authorities, who optimise investments and continually improve the collection service, citizen-consumers, who
sort their waste packaging everyday, etc. Businesses dealt
with an environmental problem from the point of view of
society, with an economic approach seeking the lowest
cost. This is a tangible example of a sustainable development scheme in France!
P.-L. Jacob: Absolutely, one of the strengths of EcoEmballages is its position at the heart of the sorting chain,
enabling it to increase its expertise with and on behalf of the
stakeholders in the scheme. For example, the study carried
out in partnership with the Ademe to test the broadening of
sorting instructions to cover all plastics, or the organisation
of a special day-long event bringing together almost two
hundred and thirty representatives of businesses to discuss
the topic of “responsible packaging”, or the vast amount of
consolidation work done on national and regional technical
data about collection services in France in order to reveal
best practices.
What is our current
performance?
P.-L. Jacob: Let’s take two key indicators: the recycling rate
and the cost of the Green Dot scheme. In the last 18 years,
the recycling rate has increased in spectacular fashion:
compared with 22% in 1994 and 50% in 2000, it stood
at 63% in 2009. And this has been achieved with a Green
Dot cost of 6.7 euros per head of population per year. If
you compare this with other European countries, France’s
One of the strengths
of Eco-Emballages is its
position at the heart of the sorting
chain, enabling it to increase
its expertise with and on behalf
of the stakeholders in the scheme.”
P.-L. Jacob, Chairman of the Board
scheme is competitive: the recycling rate in Germany is
77%, but with a Green Dot cost of more than 15 euros and
in Spain it is 62% for a cost of 8.7 euros. Moreover, the
tonnage of packaging has fallen from 4.85 million tonnes in
1997 to 4.4 million in 2006. So there has been a consistent
fall over the past ten years despite consumption increasing
in volume each year!
www.ecoemballages.fr
E.B. de La P.: Performance can also be measured by the
ability to create a dynamic that will change the behaviour of the French: for eighteen years, Eco-Emballages,
businesses, local authorities and associations have been
involved in promoting prevention. All of these players, in
their respective fields, made a commitment to take part in
developing eco-citizenship. And the results are there: 87%
of French people put waste sorting at the top of the list of
things they do to help the environment.
What has been the impact
of the Grenelle Act?
P.-L. Jacob: The Grenelle Act has changed things somewhat. It has set a recycling target of 75% from 2012:
which means avoiding the production of 100,000 tonnes
of household packaging and recycling an additional figure of almost 400,000 tonnes used on the market. The law
also requires covering of 80% of net benchmark costs for
an optimised sorting and collection service compared with
60% today. Our members’ contributions will therefore rise
significantly to finance every additional tonne recycled.
This increase could currently be estimated at 60% over the
entire validity period of the next accreditation, which represents a considerable effort on the part of our members, and
Eco-Emballages will work to give them a better return on
Performance can be measured
by the ability to create
a dynamic that will change the behaviour
of the French.” Éric Brac de La Perrière, Managing Director
their investment. Finally, we will work to reduce packaging
by 1 kg per head of population per year.
E.B. de La P.: We have to fight a battle on two fronts: lowering at source and recycling. To do this, we have come up
with a plan, approved by the Ministry for Ecology, Energy,
Sustainable Development and the Sea (MEEDDM), which
identifies the margins for progress and sets out an action
plan. We will be taking action directly in communal housing, where sorting performance is lower than for individual
housing, as well as amongst young people, who either
don’t sort enough or even at all, or in the south of France,
which is still lagging behind. The Grenelle Act also acts as a
reminder to businesses of their obligation to deal with endof-life packaging used by households outside the home:
we are already conducting experiments that will enable us
to progressively roll out suitable schemes. Once more, our
success will be based on a shared commitment.
Eco-Emballages
7
What are Eco-Emballages’
strengths?
key figures
Consolidated data for the Eco-Emballages Group (Eco-Emballages /Adelphe) as at financial year end 31/12/09
2009 Annual Report
local authorities
1,210 local authorities covering 36,262 communes are partners
of the Eco-Emballages Group.
businesses
individual citizens
50,350 businesses are members of the Eco-Emballages Group and paid
418.2 million euros in contributions.
62.6 million French people (1)
are able to sort their packaging, representing
98.7% of the French population.
Packaging waste accounts for 33%
of household waste. (Source: Modecom)
Household packaging corresponds to less than
1% of total waste production in France (municipal,
agricultural, construction and from businesses).
(By consumer units sold)
Other 0.5%
Plastic 58%
Glass 5%
Steel 6%
Other 1%
Steel 3%
Aluminium 1.5%
Aluminium 7%
Paper/cardboard 19%
Plastic 22%
Performance
Paper/cardboard 28%
recycling rate in 2009 or
2.973 million tonnes of recycled
household packaging.
1999 26.2 million
Sorting performance of French people
according to their environment
On average, French people sort 47.5 kg
of household packaging
per person per year.
23%
111%
Aluminium 32%
Paper/Cardboard
54%
PET and PEHD bottles and containers 48%
Glass
www.ecoemballages.fr
80%
Semi rural, 55 kg/inhab/yr
Urban, 27 kg/inhab/yr
This is the percentage of sorting errors on arrival at sorting centres.
Recycling performance by material
Rural, 57 kg/inhab/yr
Semi urban, 44 kg/inhab/yr
refusal rate at sorting centres.
Steel
63%
2005 58.6 million
(1) Insee National Statistics 06.
(In thousands of tonnes)
Glass 51%
2009 62.6 million
1.87 Mt of CO2
CO2 equivalent emissions avoided thanks to selective collection in 2009; the same amount
of CO2 as a car driving more than 13.4 billion km (334,000 times round the Earth).
Eco-Emballages
9
Distribution of contributing packaging tonnage
by type of material
Increase in the number of people sorting
waste from 1999 to 2009
2009 Annual Report
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From packaging
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As far back as 1990, Antoine Riboud, CEO of BSN, JeanLouis Beffa, CEO of Saint-Gobain, and Brice Lalonde, at
that time Minister for the Environment, worked to find a
solution by which businesses could take responsibility
for what would become their legal, social and environmental obligation.
Their discussions resulted in the creation of Eco-Emballages, on 5th August 1992.
An initiative led by public authorities
and industry
1992
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On 1st April 1992, a new decree forced those putting packaging on the French market to provide for the disposal of
the waste packaging resulting from households’ consumption of their products. Although household waste only accounts for less than 1% of total waste, it is the most visible
component and thus represents a major stake where brand
image is concerned.
Businesses entrust this eco-organisation with the responsibility of managing their end-of-life packaging.
A new innovation in Europe, the system relies on sharing
costs between companies contributing to Eco-Emballages,
local authorities and citizens. The management of packaging is thus financed by the Green Dot, the resale of recycled
materials and the tax on collection of household refuse.
Based on 41 pilot authorities, the scheme gradually expanded until it covered almost the entire country by 2004.
From ways to sort to ways of life
The French were already used to sorting glass, whose collection was developed in 1974 on an initiative by glass-makers,
but the idea of sorting all their waste was still light years away.
A widespread communication campaign combining explanations on sorting instructions with information on the
advantages of recycling was needed quickly. Then, as the
scheme gained ground across the country, the communication became “mass market”, hitting radio and television
national media.
Meanwhile, local authorities and associations backed by
Eco-Emballages passed on the national message and promoted the change in behaviour to all audiences.
In eighteen years, sorting and recycling
have become a reality
Thanks to the French people’s adoption of waste sorting,
nearly 37 millions tonnes of household packaging have
been recycled since 1993, thus preserving non-renewable
or dwindling resources. And with recycling, 21.6 million
tonnes of CO2 have not been produced, the equivalent of
800,000 fewer cars on the roads each year.
The Green Dot: the consumer’s guarantee
of environmental commitment
The Green Dot appeared on packaging from the time the
company was formed. It was originally a distinguishing
mark to guide consumer choice by guaranteeing that the
company contributed financially to the scheme.
Today, almost 500 billion packaging items carry it across
Europe. Probably the leading mark in the world, the Green
Dot has nothing left to prove: it is recognised by nearly 75%
of citizens and most importantly, by 93% of 18 to 34-yearolds. What’s more, 41% of French people associate it with
an eco-responsible approach on the part of the company.
(TNS Sofres Survey, 2009.)
Eco-Emballages
11
❝
2009 Annual Report
The sorting
and recycling chain
“An economic model based
on cost-sharing“
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studies, communication)
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HO
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Member companies pay 100%
of the cost of their packaging
responsibilities. They pay a contribution to Eco-Emballages for
every item of packaging. This
is calculated according to their
weight and the materials used.
The calculation rules are specified in the upstream price table.
company
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ASSOCIATIONS
Eco-Emballages
In for m and
raise awareness
Informs and raise
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awareness at
all levels of socie
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Pro ncial ance
fina guid
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CENT
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r
Companies’ contributions
Supervises
recycling and
ials
outlets for mater
92%
of spending given
to local authorities
{
Sale of sorted
materials
60%
(funding paid by
Eco-Emballages
specified in
the downstream
price table)
▲
▲
Eco-Emballages funds the
collection and processing of
waste on behalf of member
businesses. It uses the existing
infrastructure and pays local
authorities for collection, sorting and provision of information
to citizens.
Local authorities are funded
accorded to a scale (the downstream price table). This is performance-related: funding increases in proportion to sorting
performance (in terms of both
quantity and quality).
Eco-Emballages
spending
Eco-Emballages is a corporation
(société anonyme) with a board of
directors, whose capital is owned:
· 70% by ECOPAR, a company
whose shareholders are consumer
companies and their professional
organisations;
· 20% by Interfilières Matériaux
(a company linking the five
Funding the cost
of managing household
packaging
Materials recycling centre
networks that include paper/
cardboard, steel, aluminium,
plastic and glass);
connected to their social
and environmental responsibility
and not with a view to generating
profits.
· and 10% by distribution
companies.
Eco-Emballages employs
182 staff, of whom 91 work in
the three regional offices serving
companies and eight regional
branches serving local authorities.
Shareholders do not receive
dividends as the company was
set up to implement the objectives
Eco-Emballages
13
CO
NS
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So
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SS
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ial l
IN
nc in g
a
S
U
f in ka g
Turnover
418.2 million euros
in 2009
(contributions specified
in the upstream
price table)
NS
ZE
TI
B
Set up to engage the legal responsibility of those putting packaging on the market, Eco-Emballages
manages the end-of-life of household packaging by involving everyone with a stake in the
sorting and recycling chain. How does this chain of stakeholders working together operate?
Local taxes (e.g. refuse
collection tax)
economics Sustainable
Growth
❝
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4.70
4.73
4.79
4.83
millions of tonnes
Recycling
2.84
2.85
2.93
2.97
millions of tonnes
2005
2006
2007
2008
2009
15
Eco-Emballages
Waste tonnage
4.75
Since Eco-Emballages was set up, the scheme has enabled nearly
37 million tonnes of household packaging to be recycled. In 2000, 46%
of household packaging waste was recycled; in 2009, it was 63% and
soon, it will be 75%.
A beneficial effect is that the scheme involves all those in the sorting and
recycling chain in a continual dynamic of progress. A dynamic that relies
on the development of expertise and sharing of best practice. With this
goal in mind, Eco-Emballages has been behind or involved in many studies aimed at promoting innovation, it encourages and assists businesses
in reducing packaging at source or through eco-design and guides local
authorities in improving their collection performance. But we have to go
further still: sort more and better and ensure outlets for recycled raw
materials… Only under these conditions can the scheme ensure sustainable growth.
Changes in recycling
performance between
2005 and 2009
2.73
❞
The increasing scarcity of natural resources
has turned recycling into a strategic challenge for businesses. Waste management
is no longer simply about public cleanliness or fighting pollution. Sorting and collecting, enabling materials to be converted
either into other materials or into energy
has become an important way of managing resources sustainably.
forecasting/
studies
2009 Annual Report
“Eco-Emballages is involved
in developing expertise, in partnership
with many other players.“
waste to be identified had not been updated since 1993.
This has now been rectified, with the publication in 2009
of the results of a Modecom campaign. Carried out by the
Ademe, with joint funding and the involvement of EcoEmballages on the Steering Committee, this campaign of
analysis provided valuable data to those working on the
scaling of waste management schemes. It also points out
that household packaging is only a small part of total
waste but nevertheless benefits from the most advanced recycling centre network.
Putting all plastic in the yellow bin:
an experiment underway
Since the scheme was set up in 1993, recommendations on
sorting plastics have been limited to bottles and containers.
A great deal of work was carried out in 2009 to discover if
this restriction was still justified or if progress in technical,
economic and environmental terms in recent years made an
extension possible. Financed in partnership with the Ademe
and monitored by a steering committee including all stakeholders in the scheme (packaging companies, local authorities, operators, industry, associations, public authorities,
etc), two studies were carried out by PriceWaterhouseCoopers /Cadet international on the one hand and TNS Sofres
on the other. These have now become the benchmark on
the subject and have been widely distributed.
The first subsequent decision was to launch a large-scale
experiment (covering five million residents) over two years,
in 2011 and 2012, in order to test an “all household plastic
packaging” collection instruction. The resulting decision
will be taken in 2013, and will determine whether or not this
broadening of recycling will be extended nationwide.
Identifying the levers for improving
municipal waste management
Environmental Audit on Packaging (BEE):
Software to help producers
How can you find out
the environmental impact
of your packaging choices?
And how can you easily
access this information?
To meet this need expressed
by member companies,
Eco-Emballages developed
BEE – Environmental
Audit on Packaging.
This software was developed
through liaising with a panel
of industrial companies,
the materials recycling
centre networks and the
Ademe. In a couple of clicks,
the tool provides information
on CO2 indicators, water
consumption and ultimate
National data allowing the exact composition of municipal
www.ecoemballages.fr
waste production. It
also makes it possible
to analyse the challenges
linked to the various
lifecycle stages of a wide
range of packaging
(from consumer sales
units to pallet packaging)
and compare the
performance of different
solutions. 730 businesses
already use BEE.
Version 2, with extended
features, developed
with feedback from users,
is scheduled for 2010.
Another study is also in progress - again with the Ademe
and based on widespread involvement of those affected –
to draw up an environmental audit of the various processing networks and reveal levers for improvement.
Improving knowledge on recyclability
and lifecycle analysis
Eco-Emballages set up the Technical Committee on the Recycling of Plastic Packaging (known in French as COTREP)
with Elipso and Valorplast nine years ago, with the aim of
providing packaging companies with accurate information
on the suitability of their packaging for recycling: by the end
of 2009, 25 general notices and 60 technical notices had
been published. Another committee, called CEREC, was
recently set up on paper and cardboard and other technical
discussions on recyclability take place regularly with the
metal and glass recycling centre networks. A specific study
on aerosols is currently underway.
Another source for those wishing to identify the environmental impact of packaging is the lifecycle analysis that
Eco-Emballages carries out each year. The most recent
studies include one on refillable packaging for a shampoo
and another on PET bottles (publication set for 2010).
This varied work has provided data for the BEE tool (Environmental Audit on Packaging) that Eco-Emballages has
made available to its members since 2008.
Coordinating European and Worldwide
Technical Discussions
France was among the very first countries to introduce
an eco-organisation for household packaging, and the list
has lengthened considerably since. Working at the heart
of Pro-Europe, an organisation that today brings together
34 companies taking on extended Producer Responsibility, Eco-Emballages chairs the technical discussion group,
which offers an overview of trends in Europe and beyond.
Other countries and other regional authorities are preparing
to follow the same path. Eco-Emballages can offer them
its expertise, as it did recently in the Southern Province
of New Caledonia as part of a project to establish a multinetwork eco-organisation.
Eco-Emballages
17
Improvements to selective collection and
recycling touch on a wide range of issues,
from eco-design of packaging to the reuse of recycled
materials, the behaviour of the consumer/sorter, the
various stages of waste processing, or the industrial
technology for recycling glass, paper and cardboard,
plastic and metal.
Eco-Emballages is involved in extending knowledge
on all these subjects, in partnership with many other
players. Here are a few examples:
prevention
2009 Annual Report
Our member companies
understand the environmental
challenges.”
Eco-design is an integral
part of our strategy.”
Vincent Delozière,
For over ten years the tonnage of household packaging has been falling, even though
the population is increasing and we are consuming
more. A significant contribution to this performance has
come from the efforts made by businesses to reduce
their packaging at source and develop eco-design.
A financial contribution incentive
Another scheduled measure: secondment of a specialist
student engineer (1) from the ESIEC (Higher Institute for
Packaging Engineers) in order to optimise the packaging
function. One hundred and eleven businesses also benefitted from eco-design training in 2009; on request, this
can be supplemented by personalised support in order to
develop new packaging.
(1) Student from the Higher Institute of Packaging Engineers (ESIEC)
Every year, member companies pay a contribution to EcoEmballages in order to make a financial contribution towards the elimination of the waste packaging they have
produced. To give them an incentive to take eco-design a
step further, Eco-Emballages introduced a variable contribution based on the quantity of packaging, the materials
used and weight. In 2009, Eco-Emballages also set a surcharge for so-called “disruptive” packaging, which comes
into force in 2011. (see inset opposite).
Providing incentives with support
Eco-Emballages has set up two technical committees to
help businesses tackle the challenges of recycling upstream. COTREP (Technical Committee on the Recycling
of Plastic Packaging) and CEREC (Committee for Assessing the Recyclability of Paper and Cardboard Packaging)
assess the recyclability of packaging and suggest improvements. The aim is to encourage innovative packaging that
offers better economic and ecological performance. In addition, businesses can use BEE (Environmental Audit on
Packaging). This is a tool that enables them to assess the
CO2 emissions, water consumption and ultimate waste
generated by their packaging.
On-demand services
Businesses can also choose from a range of services. They
can, for example, request an audit on their packaging, a
service available since 2009 to major multi-site companies.
Reducing disruptive
packaging to improve
efficiency
Some packaging
items complicate sorting
and significantly increase
processing costs.
These include, for example,
ceramic or china stoppers
or reinforced packaging.
From 2011 such packaging
will be subject to
a supplementary financial
contribution from companies.
The long-term goal
is to encourage them
to design more easily
recyclable packaging,
in order to optimise
processing costs and
the quality of recycled
raw materials.
www.ecoemballages.fr
In touch
with all members
A firm understanding and
adoption by all member
companies of action
undertaken by EcoEmballages clearly requires
dialogue. Throughout
the first half of 2009,
Eco-Emballages reached out
to them to explain changes
to the way the financial
contribution is calculated.
In all, over 60 meetings were
organised, bringing together
more than 1,200 people
representing 46% of total
contributions. Meetings were
also held with fifty-seven
professional organisations,
accounting for 80% of the
turnover of Eco-Emballages.
Managing Director, Refresco France,
2009 Ecotop prize-winner
Isabelle Gilles,
“ Innovation and sustainable development are at the
heart of the company’s approach. For this reason, eco-design is one of the major challenges for the future. Following
training delivered by an expert
from Eco-Emballages, we
redesigned a line of bottles.
The challenge was to move to
more environmentally-friendly
packaging that was still functional and attractive to the
customer.
The eco-design approach is
interesting, as it considers
every stage of the process.
We considered 38 different
actions and called upon 8
departments. In total, we reduced the weight of the bottle
by 30% and 50% of the transparent plastics (PET) we use
are now recycled. Palletisation
has been improved and all this
was achieved without additional investment in the lines.
The groundwork has been laid; this approach can be
adapted to future launches.
“ In May 2008, the Board of Syndifrais recommended
REFRESCO
Activity: development and packaging
of fruit juice and soft drinks.
Project: to create an eco-designed range.
Results: 160 tonnes of packaging and 2,860 cubic metres
of water saved. 340 fewer tonnes of CO2 emitted
with the new range.
Syndifrais Delegate General
its members to invite Eco-Emballages to carry out a diagnosis on one of their production sites. In the last quarter of
2009, nine companies in the
sector benefitted from an outside look at their use of packaging and their own action
plans for prevention. Some of
the recommendations made
by the auditors appointed
by Eco-Emballages covered
areas currently under examination; others were new and
deserved to be developed further, or even applied to other
sites. We were sent a joint report consolidating all the data,
and this confirmed our collective commitment approach to
packaging prevention. This is
why, in December 2009, manufacturers of fresh dairy products made a commitment to an overall 5% reduction in
their household packaging, which represents 6,500 tonnes
per year, which equates to the annual quantity of packaging generated by a town of 75,000 inhabitants.
Syndifrais
Activity: grouping of fresh dairy product manufacturers.
Project: to commit the industry to thorough reductions in terms
of packaging, water and energy.
Aims: 6,500 tonnes of packaging, 70,000 megawatts
and 1 million cubic metres of water saved each year.
Eco-Emballages
19
“Helping businesses to favour innovative
packaging that offers better economic
and ecological performance.”
prevention
optimising
2009 Annual Report
“Sorting and recycling:
packaging gets the message across.”
In 2006 – and for the first time –, a professional organisation, Syndilait (1), joined forces with Eco-Emballages to devise an awareness campaign designed to feature directly
on its products’ packaging. Over a billion milk bottles and
cartons duly reminded consumers about the benefits of
recycling and what became of sorted packaging. Two
years later, the unions for mineral water and spring water (Chambre syndicale des eaux minérales and Syndicat
des eaux de source) followed the lead and invited their
members to display the “100% sorted” message on their
bottles. The challenge was to emphasise the pivotal role
of the consumer in sorting and recycling. Meanwhile, there
was a proliferation of partnerships with other brands. EcoEmballages offered its technical expertise to all those who
wanted it in drawing up the messages, to ensure both their
consistency and accuracy. In 2009, eight new partnerships
were signed and 120 million products carried a message
encouraging sorting.
Eco-designed packaging and
who tells you about it
Many businesses lighten their packaging and encourage the
use of recycled materials, thereby engaging in eco-design.
But why design more environmentally-friendly packaging if
nobody sorts it afterwards? Genuinely sustainable packaging management has to involve everyone throughout the
chain, from the producer to the end user. As an example of
this, in 2009, Lipton joined forces with Eco-Emballages to inform its consumers. Over a million boxes of herbal tea gave
the message that “recycled packaging saves trees”. Meanwhile, Teisseire syrups chose to remind consumers that
large bottles of syrup produce economies of scale and were
therefore more environmentally friendly. Packaging with a
smaller ecological footprint and that talks about the subject:
that is also a part of what makes responsible packaging.
(1) Syndilait represents most drinking milk companies.
ecotop
Performance rewarded
2009 saw the fifth Ecotop
awards. As in previous years,
three local authorities
were rewarded for optimising
the effectiveness of their
collection scheme and three
businesses received prizes
for the quality of their eco-design
approach.
But this year, for the first time,
nominations were scrutinised
by a single “mixed” jury.
This jury was made up of
representatives of national
and regional authorities as well
as businesses, environmental
protection associations
and consumers.
The winners were thus
chosen after a full and open
examination of their nomination
by representatives of all
www.ecoemballages.fr
stakeholders, who were thereby
provided with an opportunity
to engage in fruitful discussions.
The way that Ecotop showcases
performance was widely reported
in the press. National dailies
devoted many articles to
the awards and radio stations
picked up on a number of issues,
especially France Bleu, which
reaches some 4 million listeners.
“The right balance between performance and cost.”
Since 1993, the scheme has gradually spread
across the country: in 2005, 95% of the population
was able to sort its waste. Local authorities are seeking
the right balance between performance and cost in order to ensure a high-quality collection service. To achieve
this, Eco-Emballages has broadened its expertise in every
aspect of selective collection (the collection environment,
collecting, sorting centres, etc), in co-operation with public and private-sector operators and the Ademe.
A range of services is offered to local authorities who wish
to measure the economic impact of their technical choices
in terms of collection. And since 2005, the downstream
price table – which determines the funds paid to local authorities – has included the idea of optimisation.
In 2009, 470 local authorities carried out studies into
knowledge about costs and 350 are extending this scheme
by signing up to the “knowing the levers for optimisation”
(“connaissance des leviers d’optimisation”) programme
in order to improve their service (by modifying sorting
schemes, collection routes and frequency, opting for voluntary contributions in rural areas, etc.).
Eco-Emballages has also set up a national optimisation
monitoring centre, bringing together 114 local authorities
to monitor the progress of projects more closely. The Moni-
toring centre is regularly updated, enabling local authorities
to compare similar-sized solutions implemented by their
peers, to discuss and capitalise on experience gained in all
aspects of collection.
Using this as a base, Eco-Emballages compiles the technical data and feedback from local authorities to create an
essential prerequisite for identifying the ways in which the
75% recycling target can be achieved.
Cartography serving collection services
Mapeos Information adds
substance to the range
of dedicated services offered
to local authorities.
Accessible via the
Internet, this mapping tool
reconstitutes national data
on collection and recycling in
a clear and succinct manner.
Elected representatives
Eco-Emballages
and collection technicians
can use it to view data on
their individual contracts,
identify all those involved
in waste management and
edit the results of sorting
and recycling of packaging
materials in France. Thirteen
hundred local authorities
now have access to Mapeos.
21
The quality and quantity of packaging to be
recycled depend essentially on the motivation of
consumers to sort properly. So to get the message
across, what better means is there than the packaging itself?
materials
“QualiTri and QualiPlus ensure the quality
of collection services.”
In 2007, the Ademe and Eco-Emballages introduced the QualiTri and QualiPlus labels to improve the overall quality of household waste collection services. The criteria for labelling are grouped into
four areas: user satisfaction; cost reduction; increased
recycling performance and reduced environmental impact of collection; improved health and safety conditions for staff.
After completing a detailed questionnaire, a technical consultancy appointed by the Ademe and Eco-Emballages
audits the organisation existing within the remit of the local
authority applicant.
Successful candidates are selected by the National Labelling Committee comprising Eco-Emballages, the Ademe,
Amorce, the National Recycling Circle (CNR), the Association of Mayors of France (AMF) and the National Federation for Environmental Activities and Pollution control
(FNADE).
In 2007 and 2008, out of 241 candidate authorities, 91 were
awarded the QualiTri label and 5 the QualiPlus. In 2009,
the quality of candidates was unprecedented: of 40 candidates, 30 were awarded the QualiTri label and 4 the QualiPlus. For the first time, the list of applicants awarded labels
included two local authorities from Reunion Island.
In order to promote good practice, the systems employed
by label-winning local authorities have been put online,
hopefully convincing as many as possible to get involved.
The labelling scheme offers two levels of label,
of increasing quality:
level 1 QualiTri – regulatory requirements and inventory;
level 2 QualiPlus – diagnosis, action plan and demonstrated
improvements in quality indicators.
2009 Annual Report
“The scheme enabled every tonne
sorted to be recycled.”
2009 was, above all, marked by the arrival of
a major crisis in the materials market, itself
precipitated by the general economic recession. The
situation was all the more harsh for its sudden occurrence after several years of virtually uninterrupted
growth in prices, peaking in summer 2008.
In a few months, in late 2008 and early 2009, metal,
plastic, paper and cardboard lost between 50 and 80%
of their value (see diagram below).
reuse of recycled PET in food packaging): all these structural issues are still very much present and give recycling
clear strategic relevance for the future.
A scheme that has withstood the recession
Changes to prices for materials
with a buy-back guarantee
This drop in prices was linked to a steep fall in demand, due
to the recession that hit many industrial sectors in 2009,
not just the construction and automotive industries, which
use recycled metal and plastic, but also FMCG, which uses
paper, cardboard and glass. Some export channels were
briefly closed. Nonetheless, consumers did not lose their
sorting reflex, and sorted tonnages continued to rise.
Materials from selective collection were recycled, sometimes even taking priority over other, better quality supply
sources.
The most serious consequence, which could have led to a
blockage in the recycling of materials after so many efforts
at sorting, was thus avoided, thanks to the commitment of
those involved in Eco-Emballages’ recycling scheme.
The recovery in prices demonstrated
that recycling is here to stay and that it has
strategic relevance for the future
100
80
60
40
20
0
Average
2008
T1
2009
T2
2009
T3
2009
T4
2009
Average 4th quarter value:
The market is probably still not out of its period of instability with further disruption to come.
Nevertheless, from the end of 2009, materials prices began
rising again, a trend confirmed over the early months of
2010.
The advantages of recycling, its economic and environmental benefits, the alternative it offers in the face of
increasing scarcity or the relocation of production of virgin
materials and the resulting tensions in supplies, the opening up of new outlets for recycled materials (such as the
www.ecoemballages.fr
(Base 100 in 2008)
l Steel, e79.08/t
l Aluminium, e285.69/t
l Paper & Cardboard, e37.48/t
l Plastic, e103.00/t
The price for recovered glass has remained stable thanks to recovery conditions drawn up
with businesses from the sector (2008: €19.29/tonne, 2009: €19.91/tonne).
Eco-Emballages
23
optimising
society
2009 Annual Report
Sorting - a challenge
with responsibility
In 1992 the challenge was to convince
consumer-citizens of the importance of
sorting. This clearly succeeded as sorting
has become a part of everyday life.
%
7
7
y
le sa
p
o
e
p
to
ench re ready
r
F
f
.
o
a
hey products 9.
t
t
a
th
200
sion
new
sort vatoire Sociovi
(1)
er
Obs
Eco-Emballages
84%
(1)
84% of French people are happy
to take part in collective action for
the environment. This percentage
increases to 96% among “regular”
sorters and drops to 48% among those
reluctant to sort.
Thus, sorting contributes a form of
gratification even when only practised
at a low level.
(1) Observatoire Sociovision 2009.
25
(1)
In 1992, when the scheme was launched, the challenge was about getting people to modify their behaviour by introducing a new habit into
their daily lives: sorting their waste packaging. But how do you change
behaviour over the long term and with which arguments?
The initial communication approach was to pass on information about
sorting instructions at a basic level to residents. Then meaning and
value were given to the action of sorting through educational and tangible messages on recycling and the fight against waste. Conveyed by
associations and local authorities in partnership with Eco-Emballages,
information aimed at the youngest members of the community and their
families, in schools, communal housing, made sorting the first step into
the world of sustainable development and enhanced social cohabitation! Because sorting is also – primarily – a question of living together
as a community.
The result is that in 2009, 92% of French people said that they sort
their waste and 84% are happy to take part in collective action for the
environment. Another positive effect is that sorting has prompted citizen
consumers to re-examine their purchasing and consumption habits to
include the end-of-life packaging that they will have to sort.
Sorting has generated more responsible behaviour and thus a more responsible society. But now it is about sorting more and better, convincing those who are hesitant to sort regularly, changing the views of those
reluctant to sort and using past success as a base to do better still.
local level
employment
“The mission for sorting ambassadors: raise
awareness among all residents on the ground.”
Daily dialogue with citizens
I meet people to explain what sorting involves, raise their
awareness about the importance of this kind of action, the
environmental benefits, or show them what becomes of waste
packaging… It’s all about contact and human relations.
I answer questions over the telephone from members of
the general public who call on the free phone line; sometimes we go out in the field to monitor the quality of sorting.
I check the bins in communal areas and meet caretakers
and residents.
We also sometimes organise events in schools, neighbourhoods, markets, etc.
The goal is to reach everyone
community
We can reach all locations, whether affluent or disadvantaged, and all age groups, both retired residents and
younger ones. By going out to meet people, we give sorting
a human face. Face-to-face discussions make people think
and realise the importance of sorting. For example, people
are often surprised to learn that the plastic bottles they hold
in their hands can be recycled into a sweater!
Explanations change behaviour
People haven’t yet fully understood all sorting instructions.
Many of them still throw cling-film away in the yellow bin
for plastic bottles. Some also believe sorting is pointless,
that everything gets mixed up again at the end of the chain.
I think they change their minds when they see us checking
the bins and the skips, sometimes late into the evening.
An institution. That is what this
event has become, inviting
neighbours to share a moment
of fun and friendliness in May.
In 2009, Eco-Emballages
became involved with the festival
(organised by the neighbourhood
festival association Immeubles
en fête) alongside the Association
of Mayors of France, distributing
50,000 shopping and sorting bags:
In fifteen years, the selective collection of household waste
has helped create 28,000 jobs. This is across the entire sorting
chain: 13,000 operatives collect our waste each day while
7,600 sort it. The recycling centre network is booming, offering
prospects for growth with the creation of positions at every
level of qualification.
Contributing to the wellbeing of the population
I feel like I’m doing something useful. It gives me pleasure
when, in our mass-consumption society, I see that people
are increasingly caring for planet Earth. I feel like I’m contributing to people’s wellbeing, especially in the less tidy
buildings, where a few hygiene rules about sorting can
make a big difference. And most of all, I love meeting kids.
They’re so enthusiastic; they’re the ones who lead the way
for their parents.
it’s a way to make sorting easier
once the partying is over.
Eco-Emballages
partners the
Neighbourhood Festival
A booming sector
Eco-neighbours,
sorting specialists
Launched in 2009 in partnership
with the Ministry for Urban
Affairs and Housing, mayors,
social landlords, businesses and
associations, the Neighbours
Together (Voisins solidaires)
scheme aims to create a network
of neighbours and thus mutual help
and a social link. Eco-Emballages
has linked up with this association
www.ecoemballages.fr
to provide reliable information
on sorting in buildings, called
“Eco-Neighbours” (Eco-Voisins). Over
2,000 have already volunteered
(since November 2009) to pass on
the “good-citizen” gesture of sorting.
They are given the “eco-neighbour”
communication kit, designed with
input from Eco-Emballages, aimed
at helping them in their mission
(an educational guide providing
reminders about sorting instructions,
the benefits of sorting and recycling,
a mini-poster, leaflet, badge,
educational comic strip, etc).
“Combining social
integration with performance
in sorting centres.”
Opened in 2003, the Veolia digital sorting centre at Rillieux-la-Pape grasped the challenge of
social integration. Here we meet Christian Desportes,
director of this veritable laboratory that reconciles the
economic aspect with the human.
How can your sorting centre be considered
an instrument for social integration?
When we were launched in 2003, we made a commitment
to employ local staff. A quarter of the local employment
pool are unemployed. We mostly recruited unqualified
people. 95% were from foreign backgrounds and had a
poor grasp of French. Usually, they were women at the
head of single-parent families. There’s a real mix here with
over 20 nationalities and ages ranging from 20 to 62.
How do you get people with no qualifications
from such different backgrounds to work
together?
We went back to basics, firstly providing education on
French culture and living together.
We also ran intensive French courses for over five years.
Training policy plays a key role in allowing everyone to
acquire new skills. We introduced an internal tutoring system that has proved its worth. Sorters have been able
to move to jobs as plant drivers, or operating supervisor. Some staff have been awarded external diplomas as
part of the continuing education scheme. The aim is to
offer those who want to progress genuine prospects for
developing within the centre, or elsewhere in the Veolia
Group.
Eco-Emballages
27
They are called “sorting ambassadors” or
“collection supervisors”. Every day they go
out and meet citizens to explain the stakes involved in
sorting and recycling. Aurélie Debus, supervisor for the
Versailles Grand Parc community area, tells us about
the different aspects of her mission.
raising
awareness
2009 Annual Report
Educating
and convincing
Sorting waste has become firmly rooted in our behaviour. But some categories of citizens require
more support. Therefore, in 2009, Eco-Emballages ran many events and programmes aimed at
distributing information and instructions on sorting, particularly among young people.
Eco-schools (Eco-Ecoles):
1,000 schools mark reached
“We need more
sorting buddies”
One thousand educational establishments
including 600 primary schools, 250 junior
high schools and 150 senior high schools
in France have signed up to an Eco-Ecole
scheme since the start of the 2009/2010
academic year. With an educational
programme on the environment and
sustainable development (ESD),
Eco-Ecole is also a label awarded
to those establishments that make a
commitment to work towards operating in
an environmentally-responsible way and
include ESD in their curriculum. In total,
the last academic year saw an additional
300 projects, confirming the growing
success of this international initiative.
A national demonstration to raise
awareness about sorting, in 2009
the Recyclades united more
than 300 towns and cities
to mark sustainable development
week. This fourth edition of the
event created a great chain around
the theme “We need more sorting
buddies”. The aim was to get
those around us to recycle.
Reported on the Net and social
networks, the event generated
over 300,000 page views on the
plusdamispourletri.com website
and 27,000 people joined the
Facebook page of the same name.
Eco-Emballages
joins the blogosphere
In 2009, Eco-Emballages strengthened
its online communication strategy
by beginning a dialogue with influential
environmental bloggers. A series
of meetings has been organised
to raise awareness among these opinion
leaders of the challenges posed by
sorting and recycling. Apart from
presentation events, around 15 bloggers
visited a waste sorting centre.These
meetings generated over a hundred
comments and laid the groundwork
for a new communications channel,
one that is personalised and targeted
at particular audiences.
iPhone Application:
information at your fingertips
In 2009, Eco-Emballages published
the Guide pour bien trier (Good Sorting Guide)
on its general public website. Apart from
advice about sorting, the guide lists all
household waste along with a sorting solution
for each one. The aim is to make practical
information available to as many people as
possible. The highly popular website has now
been joined by an iPhone application and a
mobile site (m.ecoemballages.fr) to provide
information anywhere, at any time, on your
mobile phone.
330,000 schoolchildren
read Éco-Junior
More than 3,000 primary and junior high school pupils took part in the Youth
Eco-Parliament® (Eco-Parlement des Jeunes®) in 2009. Organised by
Eco-Emballages and the Schools and Nature network (Réseau Ecole et Nature),
this environmental education scheme invites youngsters to put on their
thinking caps throughout the year before jointly drawing up a list of proposals
aimed at those working on sustainable development. For the event’s fifth edition,
four communication plans on the environment were presented to over 50 elected
representatives and around a hundred professionals from the industry.
www.ecoemballages.fr
Frank Margerin offers support to sorting
To mark the International Comic Book Festival in Angoulême, illustrator Franck Margerin
agreed to join forces with Eco-Emballages to promote sorting in group housing.
The creator of Lucien brought to life the efforts of a caretaker to introduce sorting
and a community spirit through a comic book and instructional posters about sorting.
These were put together in a communication kit available to social landlords, local authorities
and sorting ambassadors.
Eco-Emballages
29
3,000 eco-citizens in the making
Eco-junior, the magazine
for young eco-citizens,
continues to win new fans
with a subscriber list including
11,000 classes, i.e. more
than 330,000 schoolchildren
throughout France. It also
became completely free
in 2009, as the magazine’s
postage costs are now paid
as well. Its success is clear
on the junior section of the
Eco-Emballages website,
which received 200,000 visitors
and recorded over 1,300,000
page views last year.
Out-ofhome
2009 Annual Report
International Comic Book
Festival, Angoulême
As well as introducing
selective collection
(in partnership with the City
of Angoulême and Comaga),
Eco-Emballages set comicbook illustrator Frank
Margerin and 6 talented
young French comic-book
artists the task of producing
a storyboard on sorting.
objective: raising
awareness among as many
comic-book fans as possible.
Les Courants
de la Liberté, Caen
This is one of the major
sporting events held
in the west of France:
six scheduled events from
a marathon to a 10 km run,
plus a roller-skate race, etc.
Eco-Emballages, in
partnership with Syvedac,
Seroc and the trade union
of Ouistreham, set up
a major sorting effort and
involved its ambassadors
to raise awareness among
the 16,000 participants
and 30,000 spectators!
Gulf of Morbihan week
This biennial festival attracts
thousands of people curious
to admire the boats of
all sizes that drop anchor
in 14 ports along the Gulf
of Morbihan, as well as
the surrounding area.
In partnership with local
community associations,
Sysem and the Pays
de Vannes conurbation
committee, Eco-Emballages
set up 19 sorting points,
located on landing stages.
Beyond the spectacular artistic displays,
the 18th edition of this festival took place under
the auspices of Eco-awareness. In partnership
with the Les Connexions association, Eco-Emballages
– with the support of ten volunteers – offered the
40,000 visitors both information and the opportunity
to sort on the site thanks to a full display: an
information stand, twenty totems, forty dual collection
points and a mobile sorting centre.
For the second
consecutive year,
Eco-Emballages took
advantage of the
appearance of several
international stars to raise
awareness among 85,000
festival-goers. Forty-five
collection points were set
up in and around the main
square as well as on the
campsite, where 1,500
people were staying.
Result: 2.56 tonnes of packaging collected.
Result: 4.2 tonnes
of packaging collected,
compared with
1.9 tonnes in 2008.
Arras Christmas Market
Result: 2.9 tonnes
of packaging collected.
One of our sorting ambassadors provided support
to the 72 stallholders on this market, giving
them advice and information on packaging waste
management and how the grouping point works,
as well as sorting instructions. For the 150,000 visitors,
2 twin-flow totems and sixteen dual collectors
were put at their disposal for the entire duration
of the market.
Solidays, Paris
In partnership with
the organisers, the Aids
Solidarity Charity and
the City of Paris,
Eco-Emballages set up
2 selective collection points.
10 sorting ambassadors
and 40 clean-up volunteers
handed out collection sacks
and gave sorting tips to
festival-goers.
Result: 1.6 tonnes
of packaging collected,
or 80% of the bottles
distributed recycled.
Result: 12.2 tonnes
of packaging collected
(including 9.7 tonnes of glass).
Eco-Emballages set up collection schemes in partnership with local authorities,
regional trade unions, businesses and the event organisers at many festivals
and sporting events. The aim was to ensure continuity in sorting action outside
the home environment and run pilot schemes to roll out selective collection in
all walks of life.
www.ecoemballages.fr
Eurockéennes, Belfort
“Ten empty bottles returned = one free Coke”: this was the challenge set
to the 100,000 visitors to this rock festival, mainly young people between
15 and 35 years old. To help them, two volunteer support points and 10 sorting
areas were set up with no fewer than 20 sorting ambassadors on duty.
Result: 1.6 tonnes of plastic collected, 9.2 tonnes of glass
and 1.4 tonnes of paper and cardboard. Selective collection was 110% up
on the previous year.
Eco-Emballages
31
Waste is sorted here, too
Festival du Vent, Calvi
Main Square
Festival, Arras
2009 Annual Report
Governance
In 2009, Eco-Emballages entrusted a law firm with the mission to
carry out an audit and make recommendations on its governance. After
studying the resulting report, and the associated discussions at Board
level, several measures were adopted.
The Board of Directors also decided to draw up a set of Rules of
Procedure with the aim of clarifying, on the one hand, its operating
rules and those for the specialist committees, and on the other, the
rights and obligations inherent to all company directors and censors.
These Rules of Procedure were permanently adopted by the Board of
Directors on 4th February 2010.
Lastly, on 9th December 2009, the board adopted a charter with
regard to the company’s cash management, the aim of which is
to lay down the procedures for cash management and associated
controls.
Thus, the three committees below were formed, respon-
The Audit Committee
The main remit of this committee,
set up on 13th March 2009, is to
examine the corporate financial
statements, monitor internal
control and risk management
procedures, and to manage
the relationship between the
company and external auditors.
This committee, which has been
active since 9th December 2009,
is made up of the following directors:
Georges Ortola, Pierre-Alexandre
Teulie and Bertrand Denis
de Senneville, who chairs it.
sible, in their respective fields, for preparing the work of
the Board of Directors and making recommendations
to it. These committees met during the first quarter of
2010.
The Committee
on Strategy and
Accreditation
This committee, set up on 9
December 2009, is responsible
for projects and the strategic
direction of the Company as well
as seeking areas for discussion
and proposals as part of the
renewal of accreditation.
th
It is made up of the following directors
and censor: Bertrand Denis
de Senneville, Philippe-Loïc Jacob,
Olivier Desforges, Michel Gardes,
Georges Ortola, Patrice Robichon
and Dominique Viel. The Chairman
of the Board of Eco-Emballages,
Philippe-Loïc Jacob, chairs the
committee.
www.ecoemballages.fr
The Committee
on Appointments
and Remuneration
This committee, set up on 9
December 2009, is responsible
for recruitment, setting
and verifying the remuneration
policy for the Company’s
managing agents.
th
It is made up of the following
directors: Bertrand Denis
de Senneville, Olivier Desforges
and Philippe-Loïc Jacob.
Senior management structure
and company Chairmanship
At the start of 2009, the senior management structure of the company
was the following: Éric Guillon, CEO since 14th December 2008, was
assisted by two deputy managing directors, Éric Brac de La Perrière
and Georges Ortola, temporarily appointed by the Board on 8th January 2009. The Executive Committee, appointed by the Board meeting
on 14th December 2008, and made up of Bertrand Denis de Senneville, Olivier Desforges, Michel Gardes, Philippe-Loïc Jacob, Georges
Ortola and Patrice Robichon, also assisted senior management and
supported the withdrawal from Primores funds.
With this strengthening of governance thus underway, the Board
meeting of 7th April 2009, having decided to return a management
system dissociating Board chairmanship from General Management,
appointed Éric Brac de la Perrière as Managing Director of the company and upheld measures limiting the powers of the Managing Director. The Executive Committee supported Éric Brac de la Perrière until
4th February 2010, the date when the mandate given to him by the
Board expired.
Éric Guillon, once more Chairman of the Board from 7th April 2009,
stepped down from the Chair on 8th September 2009. On 8th September 2009, the Board appointed company director Philippe Loïc
Jacob, as Chairman of the Board. The same Board also appointed Éric
Guillon as Honorary President of the company, provided the articles of
association can be amended to allow this.
Eco-Emballages
List
of directors
Patrick Barthe
Chairman – Union pour
le développement
des industries
agro-alimentaires
Denis Cans
Chairman – Nestle
Waters France
Bertrand Denis
de Senneville
Director for Social
Relations – L’Oréal
Éric Guillon
Honorary President
of Eco-Emballages
Philippe-Loïc Jacob
Chairman of the Board
Georges Ortola
Chairman of
the Board – Adelphe
Georges Robin
Honorary President –
Conseil National
de l’Emballage
Olivier Desforges
Chairman of
the Board – Ecopar
Chairman of the ILEC
Claude Sendowski
Managing Director –
Sodiaal Group and Candia
Tristan Farabet
CEO – Coca-Cola
Entreprise
Loïc Tassel
Chairman – Procter &
Gamble France
Michel Gardes
CEO representing
Interfilières Matériaux
Pierre-Alexandre Teulie
General Secretary –
Carrefour Group
33
The Board decided to constitute two new permanent
specialist committees in addition to the Audit Committee.
2009 Annual Report
Presentation
of Profit and Loss
Accounts
The accounting data presented below was based on estimates made at the end of the financial year. Actual packaging
production and tonnages recycled data for a year N must be contractually declared by producers and local authorities at
the end of the first quarter of N+1. As a result, every financial year is impacted by an adjustment in the variation between
estimated and actual data.
Analytical income statement
Eco-Emballages
Actual 2008
Operating profits
pared with the 2008 financial year. This is due to the adjustment effects
of major provisions recorded for the 2008 financial year. A comparison of
billed contributions for the 2009 financial year with those for 2008 shows
that turnover rose slightly by 0.18%.
92% of operating costs are made up of funding paid to collection, sort-
ance sheet of the two companies rose from
e19.6M in 2008 to e29.8M in 2009. The
sum of this provision at the end of the 2009
financial year amounted to 7% of operating
profit for the year. This provision will be used
to finance funding of the scheme in future financial years.
ing and recycling schemes. The 5% fall in operating costs observed between 2008 and 2009 is due to unused write-backs taken out on 2009
totalling e24.5M. Excluding write-backs, funding paid directly to local
authorities grew by 3% between 2008 and 2009, as a result of increased
tonnage of recycling.
Because of these write-backs, operating results before variations in provisions for future expenses improved from – e22.8M in 2008 to – e5.1M
in 2009.
Financial results were very strongly impacted by variations in provisions
for loss in value in financial investments. Thus, in 2008, an allowance was
made for a sum of e48.6M. In 2009, the appreciation in the initial payments obtained in recuperating these investments allowed the provision
to be adjusted downwards, which gave accounting income of e11M.
The undertaking made by Eco-Emballages and Adelphe to devote all of
these resources to financing household packaging collection, sorting
and recycling schemes, had the effect on the accounts of setting aside
any profits as a provision against future charges. Conversely, should the
results be in deficit, the negative result will be offset by a write-back on
future charges.
In the case of the 2009 financial year, due to the positive financial result of e14.6M, the aggregate result for the two companies was a profit
of e10.3M. It was therefore decided to create a provision of e10.3 M
against future charges in order to bring the result for the year to 0. Thanks
to this allocation, the balance for provision for future charges on the balwww.ecoemballages.fr
Eco-Emballages + Adelphe
Actual 2009
Actual 2008
Actual 2009
393.3
387.6
423.3
417.6
Operating costs
– 419.2
– 397.3
– 446.1
– 422.7
Operating result
– 26.0
– 9.7
– 22.8
– 5.1
Financial result/Excep.
– 44.3
24.3
– 44.3
14.6
0.0
0.8
0.0
0.8
Tax on profits/companies
70.3
– 15.4
66.2
– 10.3
Year end results
Allocation / write-backs for charges
0.0
0.0
0.0
0.0
Balance of provisions for future charges
9.9
25.3
19.6
29.8
Direct funding to local authorities
(million euros)
Adelphe
Eco-Emballages
Adelphe was founded in 1993 as an
initiative by wines and spirits manufacturers
in order to meet their legal obligations regarding
the elimination of waste packaging for
their products. With the renewed accreditation
granted in 1996 and then 2000, Adelphe’s
remit gradually extended across all economic
sectors, including pharmaceuticals, where
Adelphe now ensures legal obligations are met.
In 2005, Adelphe joined the Eco-Emballages
Group. The latter now holds 84.5% of its capital,
with the rest divided between two bodies
representing the wines and spirits network
and the directors.
Eco-Emballages + Adelphe
2007
2008
2009
2007
2008
2009
Material recovery
277
287
296
294
305
316
Energy recovery
32
33
37
34
35
38
Overall recovery
309
320
333
328
340
354
21
23
27
22
23
29
5
6
9
6
7
9
20
22
12
21
22
12
1
1
1
1
1
1
357
372
381
378
393
406
Communication/sorting ambassadors
Optimisation
Compensation
Other funding (containers, characterization)
Total local authority funding
Eco-Emballages
35
Accounting turnover for the financial year 2009 fell by 1.4% com-
(million euros)
Glossary
Sorting Ambassador: person employed by a local authority with funding from Eco-Emballages who is given local
communication missions: events, door-to-door, preparation and speaking at public meetings, action with audiences passing on the message, speaking in schools.
Voluntary contribution: way of organising collections
whereby users leave their home to use recycling containers made available in communal areas.
Sorting centre: facility where waste from selective collection is separated into different materials, packed and
stored before being sent for recycling.
Household packaging waste: waste resulting from discarded household packaging on products consumed in the
home.
Eco-design: integration of the environment in the design
of products (goods or services). It involves a multi-criteria
approach, divided into two main stages (the part that is
consumed and the part that is discarded) that take into
account every phase of the product lifecycle.
Household packaging: packaging whose end consumer
is households.
Recycling centre network: organisation bringing together
Collection route: predefined route followed by a refuse
collection truck to collect waste, between the starting point
and the delivery destination.
businesses whose activities involve the taking back, recuperation, recycling and recovery of the five types of materials (steel, aluminium, glass, plastic, paper & cardboard).
that materials will be collected and recycled and offers a
set price throughout the country, calculated according to
national or international rates.
Guaranteed take-back, in compliance with the Terms and
Conditions signed with the professional federations FNADE
(Fédération nationale des activités de l’environnement et de
la dépollution) and Federec (Fédération des syndicats de
recycleurs): member operators from these two federations
also commit to a collection and recycling guarantee and
negotiate pricing directly with regional authorities.
Local authority take-back, outside all framework agreements: buy-back prices and sales terms (collection guarantees, recycling certification, contract duration, etc) are
negotiated on an individual basis between the local authority and the take-back organisation.
Household refuse: waste from the everyday domestic activ-
management (reduction at source, reduction in their quantity and in their harmfulness).
Pro Europe: company bringing together organisations
responsible for managing household packaging waste and
that use the Green Dot from each European Union country.
Thirty-one European countries are covered, plus Canada.
Recycling: operation that aims to convert waste material
into new materials that re-enter a production cycle, fully or
partially replacing a virgin raw material.
Communication funding: sum paid by Eco-Emballages
to local authorities to support their communication campaigns on sorting and recycling.
Funding per tonne sorted: sum paid by Eco-Emballages
to local authorities according to the quantity and quality of
tonnage recovered as part of selective collection.
ity of households, as included in traditional refuse collection.
Selective collection: collection of waste pre-sorted by res-
Contributing tonnage: packaging marketed in France by
idents, so it can be recovered or given specific treatment.
Eco-Emballages member companies.
Long-term Programme Contract (CPD): standard contract governing the relationship between a local authority
committed to a selective collection programme and EcoEmballages.
Household packaging waste tonnage: quantity of waste
produced and collected over a specified area. Tonnage includes the quantities of each material present in the waste
produced.
Contributors: businesses financing the Eco-Emballages
Group (or vertical) housing: name given to any multioccupancy building of over four floors. In 2007, 27 million
French people lived in group housing.
COTREP: Comité Technique pour le Recyclage des Emballages Plastiques (Technical Committee for the Recycling
of Plastic Packaging), set up in 2001 by Eco-Emballages,
the Chambre Syndicale des Emballages en Matière Plastique (CSEMP now called Elipso) and Valorplast. Its task is
to promote the introduction of new packaging with the aim
of economic and ecological recovery in compliance with
legislation, while encouraging innovation.
used in packaging such as milk bottles, laundry detergent
bottles and shampoo bottles, etc.
PET (Polyethylene terephthalate): transparent plastic
used for making water and fizzy drink bottles, etc.
compost) / contributing tonnage.
Refusal rate: the proportion of sorted waste refused by
sorting centres. Refusal is linked to sorting errors by residents and losses inherent in the process.
The formula for calculations is the following:
collected tonnes – recycled tonnes / collected tonnes x 100
PP (Polypropylene): plastic resin used in films and some
Recovery: generic term covering reuse, regeneration,
recycling, organic or energy recovery of waste.
closures and trays.
PS (Polystyrene): plastic resin used in packaging such
On-the-go recycling: packaging whose end users are
households and which has been discarded outside of the
home.
as yoghurt pots (not to be confused with EPS: expanded
polystyrene.
Door-to-door: way of organising collections where containMaterials take-back: three packages for taking back
materials are offered to local authorities.
Take-back guarantee, based on the framework agreement between Eco-Emballages and the materials recycling
centre networks, this offers a guarantee to local authorities
www.ecoemballages.fr
ers are given to an individual user or group of users identifiable
by name. The pick up point is in the immediate vicinity of the
user’s household or the place where the waste is produced.
Prevention: any action that aims to reduce the environmental impact of waste and facilitate its downstream
Energy recovery: use of an energy source resulting from
waste processing. Available energy can take the form of a
gaseous, liquid or solid fuel, or of steam produced by the
heat of combustion.
Material recovery: way of processing waste enabling it
to be reused or recycled.
Organic recovery: organic waste biologically converted to
provide compost, digestate or other organic substances.
Eco-Emballages
37
scheme to pay for the elimination of household packaging
waste and who, as proof of their commitment, and putting the Green Dot on the packaging of the products they
market.
Recycling rate: funded tonnage (recycled packaging +
HDPE (High density polyethylene): opaque plastic
Design/production:
– October 2010 – We would like to thank everyone
who contributed to the production of the 2009 Annual Report – Editorial team:
Eco-Emballages, Meanings (Gaëlle Bézier, Nicolas Delaleu, Tristan Gaguèche)
– Photo credits: Denis Baudry, Denis Bourges/Tendance Floue, Corbis, Gilles
Coulon/Tendance Floue, DR, Éco-école 2009/2010, Fotolia, Éric Guéret, Yves
Mainguy, Frank Margerin, photothèque Eco-Emballages, Alexandre Sargos,
Vannes agglo/Sysem.
This brochure was printed using vegetable inks on 100% recycled Cocoon Offset
paper 14001 and FSC™ control chain certified. Once sorted it will be recycled
and used to make new paper pulp, for the manufacture of new documents.
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at ecoe
44, avenue Georges-Pompidou – BP 306 - 92302 Levallois-Perret Cedex - France
Tel.: (+33) 1 40 89 99 99 - Fax: (+33) 1 40 89 99 88 – www.ecoemballages.fr