Comprehensive Sign Plan

Transcription

Agenda Item 5 (Quasi-Judicial Hearing)
DEV2014-107
Bellair Plaza
STAFF REPORT
DATE: November 12, 2014
TO: Planning Board Members
FROM: Dennis Mrozek, Principal Planner
PROJECT REQUEST
A request Robert A. Merrell III, Esq., Cobb Cole, on behalf of G&I VII Bellair Plaza, LLC, to
approve a resolution for a Comprehensive Sign Plan for Bellair Plaza.
PROJECT DESCRIPTION
The application is proposing a CSP that will apply to the Bellair Plaza property. The CSP
identifies all existing and proposed signs by general location as depicted on the Sign Location
Map of the CSP and the total allowable sign area for each sign type. The applicant has proposed
an amendment to the LDC that would permit the use and approval of CSP’s for retail centers
along the west side of Atlantic Avenue (A1A) with a minimum of 25 acres. The Bellair Plaza site
exceeds 25 acres.
PROJECT ANALYSIS:
The proposed CSP (Attachment A) for Bellair Plaza groups’ sign types by sign build and
purpose. The CSP provides for four types of signage.
1. Sign Type I: Identification Signs (ID Signs) – ID signs identify the site, venue or a
specific location of importance to visitors.
2. Sign Type II: Existing Tenant Ground Sign – Existing ground signs identifying tenants at
Bellair Plaza as identified on the Section 4.1 - Sign Location Plan.
3. Sign Type III: Directional and Information Signs – Direction and Information Signs aid
and regulate flow of vehicular and pedestrian traffic and provide visitors with information
about the site, its destinations, amenities and sponsor recognition.
4. Sign Type IV: Graphic and Décor Signs – The purpose of Graphics + Décor is to create
and maintain an attractive visual appearance of the entire Bellair Plaza Property.
5. Sign Type V: Regulation Signs – Regulation Signs are Signs that are required by the
Florida Building Code (FBC) and the American’s with Disabilities Act (ADA) and other
governmental or public safety body. FBC and ADA shall control the development of
Regulation Signs.
Bellair Plaza CSP
Page 2
6. Sign Type IV: Tenant Signs – Tenant Signs identify the specific location of the tenants at
Bellair Plaza.
Sign Type I: Identification Signs (ID Signs)
1. Primary ID Monument (one EMC permitted per side)
LED
Location Map Symbol
Maximum Sign Area:
332.7 sq. ft. per side Total
Located on A1A Main Center Entrance – Includes EMC
150 sq. ft. per side EMC
(48 sq. ft. proposed)
2. Secondary ID Monument
Location Map Symbol
Located at Secondary Entrance to Bellair Plaza
Maximum Sign Area:
20 sq. ft. per side
Monument Signage
Bellair Plaza has approximately 1,700 feet of frontage along A1A. Based on this frontage, the
LDC permits two ground signs with up to 700 square feet of combined sign area per frontage, in
addition to four square feet per business as directory ground signage. Maximum height permitted
for shopping center ground signage is 50 feet. Proposed maximum height is 35 feet.
EMC Details
The applicant is requesting an Electronic Message Center (EMC) sign to be included in the
Bellair Plaza CSP. In March 2011, the City Commission approved Ordinance 11-74 permitting
EMC’s within specific zoning districts or uses. The applicant has submitted an application for
approval that would permit an EMC sign in retail centers exceeding 25 acres and located along
the west side of A1A as part of a CSP. Approval of that text amendment would permit the use of
an EMC at this location.
EMC’s are required to meet the design, construction, location, and operational standards detailed
in Art. 18, Sec. 6.20 (c) of the LDC, unless the variance to the standard is specifically approved
as part of a CSP. The proposed EMC sign detailed below exceeds the 8 foot maximum height
Bellair Plaza CSP
Page 3
permitted for an EMC sign. The proposed maximum height of the Bellair Plaza Entry sign with
an EMC is 35 feet. This exceeds the maximum height allowed by 27 feet.
Additionally, the applicant has proposed the EMC be permitted to display static graphics,
multiple background, foreground and text colors. The LDC currently restricts EMC’s to one
single background color and does not permit graphics. Final approval of the CSP by the City
Commission will be required to permit the variance requests.
Sign Type II: Existing Tenant Ground Signs
The Existing Tenant Ground Signs shall be permitted to remain in their current state and location
under this CSP. Bellair Plaza reserves the right to choose to update or leave the Existing Tenant
Ground Signs as is.
Sign Type III: Direction and Information Signs
Directional and Information Signs aid and regulate flow of vehicular and pedestrian traffic and
provide visitors with information about the campus, its facilities and amenities. Sub-categories
include:
1. Vehicular Directional Sign
2. Pedestrian Maps and Directions.
Directory Map
Pedestrian Directional Sign
Vehicular Directional Sign
Bellair Plaza CSP
Page 4
Sign Type IV: Graphic and Décor Signs
Add unique visual features to Bellair Plaza and contribute to the overall architectural features of
the building and site.
Post Mounted Banners
Flags - Examples
Wall Mounted Banners
Sign Type V: Regulation Signs
Regulation signs are required by the Florida Building Code (FBC) and the American’s with
Disabilities Act (ADA) and other governmental or public safety body. These signs help to
protect the health and safety of visitors and employees and address special needs persons with
disabilities. FBC and ADA shall control the development of Regulation Signs.
Sign Type VI: Tenant Signs
Place-making and identification of Bellair Plaza tenants from the surrounding vicinity and to
traffic along the periphery roads; Create sense of arrival; Create and maintain an attractive visual
delineation of the tenants' storefronts.
Bellair Plaza CSP
Page 5
Summary Matrix - Sign Area Detail
The following table provides the dimensional standards for specific sign types within the Bellair
Plaza CSP. Standards include maximum sign height, maximum sign area and total sign square
footage allowed. The summary matrix can also be found on page 14 of the CSP. Below is a
breakdown of the proposed signage to be permitted through the CSP:
Minor Amendments
An amendment will be considered a “Minor Amendment” if it is consistent with the intent and
purpose of the CSP and is a request for a sign type which was not specifically contemplated by
the CSP. A Minor Amendment will be processed as follows:
 Bellair Plaza submits a sign request to the City staff
 City staff reviews the sign request for compliance with the CSP and approves or denies the
sign request
 If the City staff does not approve a sign request or determines that the Sign for which a
permit is being requested is not specifically permitted by this CSP, Bellair Plaza shall have
the right to request a Minor Amendment to the CSP from the Planning Board
 If such request is denied by the Planning Board, Bellair Plaza shall have the option appealing
the decision to the City Commission which shall have the ability to overrule the Planning
Board.
Major Amendments
Any other sign request not allowed by the CSP or which proposes to increase the total allowable
sign area for the CSP by more than ten percent (10%) cumulative over a five year period shall be
considered a “Major Amendment” and shall require approval by the Planning Board and City
Commission.
RECOMMENDATION
The application request is tentatively scheduled to be reviewed at the January 21, 2015 (Public
Hearing) City Commission Meeting. Based on staff analysis and review, the request for
approval of the Comprehensive Signage Plan for Bellair Plaza will be in compliance with the
LDC and Comprehensive Plan, if approved by action of the City Commission.
A majority vote of the Planning Board members present and voting is required for
recommendation of approval to the City Commission.
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Document Path: P:\Admin\Pratima\Short Term Projects 2013\DEV ADS\DEV2014\DEV2014-107\DEV2014-107_LocationMap.mxd
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City of Daytona Beach Map disclaimer:
DEV2014-107
COMPREHENSIVE SIGN PLAN
LOCATION MAP
These maps were developed and produced
by the City of Daytona Beach GIS. They are provided
for reference only and are not intended to show map
scale accuracy or all inclusive map features.
As indicated, the accuracy of the map has not been
verified and it should be used for informational purposes
only. Any possible discrepancies should be brought to
the attention of City Engineering and or Development
Services.
B
P
Daytona Beach, Fl
July 22, 2014
THE NIGHTINGALE GROUP, LLC
COBB COLE
SIGNARAMA
1430 Broadway, STE 1605
New York, NY 10018
T: 212.742.2800
Robert A. Merrell
149 South Ridgewood Avenue
Daytona Beach, FL 32114
T: 386.323.9263
F: 386.944.7955
1977 Jonesboro Road
McDonough, GA 30353
T: 678.610.6960
F: 678.610.6909
BELLAIR PLAZA - C
PREHEN
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BELLAIR PLAZA
PLAN
C ON T E N T
PAGE
SECTION 1 - INTRODUCTION
1.1 Purpose and Intent
1.2 Current Signage Code
1.3 Comprehensive Sign Plan
1.4 Sign Types
1.5 Procedures and Permits
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3
3
SECTION 2 - DEFINITIONS
2.1 Definitions
2.2 Allowable Sign Area Diagram
3
4
5
SECTION 3 - PROCEDURES AND POLICIES
3.1 Issuance and Renewal of Sign Permits
3.2 Sign Not requiring a Permit
3.3 Prohibited Signs
3.4 Sign Design and Construction
3.5 Temporary Signs
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SECTION 4 - SIGN TYPES
4.1 Sign Location Plan
4.2 Sign Types Overview
SIGN TYPE I - IDENTIFICATION SIGNS
Site ID Signs
Site Entry ID Signs
SIGN TYPE II – EXISTING TENANT GROUND SIGNS
SIGN TYPE III - DIRECTION AND INFORMATION SIGNS
Directional Signs
Maps and Directories
SIGN TYPE IV - GRAPHICS AND DÉCOR
Environmental Graphics
SIGN TYPE VI - TENANT SIGNS
4.3 Summary Matrix
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C ON TENT
2
L
B LLA PLA A
PL
SECTION 1 - INTRODUCTION
1.1 Purpose and Intent
1.2 In accordance with Article 15, Section 4.8 of the City of
Daytona Beach Land Development Code (LDC), the purpose and
intent of the Comprehensive Sign Plan (CSP) is to control
development of signs and graphics in Bellair Plaza in order to:
• Maintain an attractive visual appearance within the City of
Daytona Beach
• Protect the health and safety of visitors and employees
• Properly identify site entries and exits to visitors and business
delivery systems
• Properly identify amenities to visitors
• Aid security measures to the site
• Ensure adequate crown management
In addition, the purpose of sign regulations as set forth in Article
18, Section 6.1 of the LDC shall also apply.
To the extent that this CSP is different from Article 18, Section 6 of
the LDC (Signage Code), The CSP shall control development of
exterior signs on Bellair Plaza property. To the extent that this CSP
does not address a particular subject, the Signage Code shall
continue to control development of signs on Bellair Plaza Property
as to that particular subject
1.3 Current Signage Code
2 The Signage Code does not distinguish between identification,
information, branding and sponsorship messages on signs.
The Signage Code categorizes signs in relation to the
architecture (i.e. relation to the size of the property.
1.3 Comprehensive Sign Plan
Due to the complexity and size of Bellair Plaza this CSP categorizes
signs and content according to their purpose:
1. IDENTIFICATION – Venue/Site, site entries, building entries and
amenities.
2. EXISTING TENANT GROUND SIGNS – existing tenant location
and site/venue.
3. DIRECTION AND INFORMATION – Vehicular and pedestrian
direction signs, maps, directories and venue information
4. GRAPHICS AND DÉCOR - Banners, flags and environmental
graphics
5. REGULATION – Parking, traffic, health + safety and security
6. TENANT SIGNS – tenant storefront identification
S ECT IO N 1 - INTRODUCTION
1.4 Sign Types
Signs similar in build and purpose are categorized in sign types, which
are set out in Section 4 – Sign Types
Sign Type descriptions make reference to “types of signs” as set forth
in Article 18, Section 6.10 of the Signage Code.
The CSP categorizes the different sign types and the total allowable
area for each sign type within Bellair Plaza.
The allowable sign content (copy, messages, graphics or images) to
each sign type are set forth in Section 4 – Sign Types
1.5 Procedures and Permits
Notwithstanding all requirements of the LDC, construction of new
signs and replacement or relocation of existing signs on Bellair Plaza’s
property shall be allowed as provided in this CSP. Before erecting new
signs or replacing or relocating existing signs allowed by this CSP,
Bellair Plaza shall be required to only obtain a sign permit in
accordance with Section 3 – Procedure and Policies. A proposed
change to this CSP that increases the total Allowable Sign Area of the
CSP by less than ten percent (10%) cumulative over a five-year period
beginning upon final approval of this CSP may be reviewed and
approved by the City staff. Any such request must comply with the
Sign Types permitted by this CSP.
1.5.1
Minor Amendment, An amendment to this CSP will be considered a
“Minor Amendment” if it is consistent with the intent and purpose of
the CSP and is a request for a sign type which was not specifically
contemplated by the CSP. A Minor Amendment will be processed as
follows:
• Bellair Plaza submits a sign request to the City staff
• City staff reviews the sign request for compliance with the CSP
and approves or denies the sign request
• If the City staff does not approve a sign request or determines that
the Sign for which a permit is being requested is not specifically
permitted by this CSP, Bellair Plaza shall have the right to request a
Minor Amendment to the CSP from the Planning Board
• If such request is denied by the Planning Board, Bellair Plaza shall
have the option appealing the decision to the City Commission
which shall have the ability to overrule the Planning Board.
1.5.2
Major Amendment. Any other sign request not allowed by the CSP or
which proposes to increase the total Allowable Sign Area for the CSP by
more than ten percent (10%) cumulative over a five-year period shall be
considered a “Major Amendment” and shall require approval by the
Planning Board and City Commission. A Major Amendment will be
processed as follows:
• Bellair Plaza submits a Major Amendment request to the city staff
• City staff reviews the Major Amendment request and the Major
Amendment request is submitted to the Planning Board for
consideration
• Following consideration by the Planning Board, the Major Amendment
is presented to the City Commission for the final review and approval
3
B
SECTION 2 - DEFINITIONS
2.1 Definitions
3 For the purpose of this CSP, the following defined terms shall
have the meanings set forth below. Any terms not defined shall
have their common meaning as defined in the LDC.
Allowable Sign Area – Means the measured area to the Sign
Content on a Sign within a single continuous perimeter enclosing
the outer limits of the Sign Content, not including visible or invisible
support structure, base, poles or landscaping elements. The
Allowable Sign Area is measured or calculated as shown on the
diagrams on Page 5 of this CSP.
S ECT IO N 2 - DEFINITIONS
LED Lighting – is lighting technology where light emitting diodes
(LEDs) are used as a source of illumination. With a programmable matrix, cluster or row of different color emitting LEDs
(commonly red, blue and green), color-changing illumination can
be achieved
LED Screen – is and electronic display that uses light emitting diodes
in programmable matrix – monochromatic in color – to display
static content, including static graphics
Regulation Signs – means Signs as defined under “Sign Type IV:
Regulation Signs” in Section 4.2, page 9
Branding – is any content that refers to Bellair Plaza
CSP – means this Comprehensive Sign Plan
FBC – Florida Building Code
Illuminated Sign – is any sign that has external, internal or accent
illumination
Information – is any content that refers to the site, venue, locations,
amenities, hours of operation, directions and regulations
LCD Screen – is a programmable liquid crystal display – monochromatic or in color – to present static content, including
graphics
LDC – means the City of Daytona Beach Land Development Code
Sign – is any device or display consisting of lights, letters, numbers,
symbols, pictures, illustration, announcements, cutouts,
objects, insignia, trademarks or demonstration, including all
trim and borders, which is designed to advertise, inform,
identify or attract the attention of a person on or off the
premises on which the device or display is located
Signage Code – means the Article 18, Section 6 of the City of
Daytona Beach Land Development Code
Sign Content – is any copy, graphics or images on a sign. The CSP
categorizes Sign Content into Information, Branding and
Interpretive messages
Sign Face – refers to each side of a sign that is facing a different
direction
Sign Height – refers to the maximum height of the sign structure
including all supports from finished grade
Sign Maintenance or Maintenance – refers to the process of keeping a
sign and its support in a good repair and appearance and includes,
but is not limited to painting, re-painting, corrosion prevention,
cleaning and updating of Information.
Sign Structure – is that material which supports or is capable of
supporting a sign, including decorative cover
4
BELLAIR PLAZA
BELLAIR PLAZA - COMPREHENSIVE SIGN PLAN
SECTION 2 - ALLOWABLE SIGN AREA DIAGRAM
S ECT IO N 2 - DEFINITIONS
Publix
Walgreens
Bealls
Marshalls
Publix
Walgreens
Bealls
Marshalls
PRIMARY ID MONUMENT
SECONDARY ID MONUMENT
VEHICULAR
DIRECTIONAL
PEDESTRIAN
DIRECTIONAL
Measurement of Allowable Sign Area as net Sign face
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BELLAIR PLAZA - C
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BELLAIR PLAZA
PLAN
SECTION 3 - PROCEDURES AND POLICIES
Notwithstanding all requirements of the LDC, construction of new
signs and replacement or relocation of existing signs at Bellair Plaza
shall be allowed as provided in this CSP. Before erecting new signs
or replacing or relocating existing signs allowed by the CSP, Bellair
Plaza shall be required only to obtain a sign permit in accordance
with Section 3- Procedures and Policies.
3.1 Insurance and Renewal of Sign Permit
3.1.1
A sign permit must be obtained from The City of Daytona
Beach to do the following:
3.1.1.1
Construct, reconstruct, or replace any sign.
3.1.1.2
Change the copy of any sign not referenced in section
3.2.
3.1.1.3
Change the structural or electrical components of any
sign, except routine electrical maintenance.
3.1.2
3.1.2.1
3.1.2.2
3.1.2.3
3.1.3
3.1.4
S ECT IO N 3 - PROCEDURE AND POLICIES
3.1.5
All permit applications shall be approved, or denied within
30 calendar days after submission. If denied, such denial
shall include specific written reasons to clearly explain why
the proposed sign does not comply with this CSP and the
Signage Code if applicable. Any application not specifically
approved within the 30 calendar day period shall be deemed
granted and any denial may be appealed to the City
Commission.
3.1.6
Every sign permit issued shall become null and void if the
work is not commenced within six months after approval. If
work is suspended or abandoned for 120 days at any time
after commencement, a new permit shall be required, and
the fee will be one-half the amount required for a new
application provided no changes have been made in the
original plans.
3.1.7
Application for a permit shall include information
necessary to assure compliance with this CSP including:
Name and address of the owner and person in possession
of the premises where the sign is or will be located.
Clear and legible drawings with detailed description.
Drawings showing the dimensions, construction supports,
sizes, electrical wiring and components, materials,
method of attachment and character of structural
members to which attachment is to be made, and wind
load calculations, if applicable. The design, quality,
materials, and loading shall conform to the requirements
of the FBC.
All permit applications shall be approved for any sign if it
conforms with this CSP.
3.1.8
Permits shall expire on December 31 following the date of
issuance, except that permits issued after October 1 shall
expire on December 31 of the following year. All signs shall
be inspected to determine that the sign has been
maintained in a safe condition. Upon inspection and
payment of required fees, sign permits shall automatically
be renewed. No permit shall be renewed for an on-site sign
for a business that does not have a current occupational
license. Any sign for which the permit has expired without
renewal shall be renewed.
A permit may be revoked upon failure of the holder thereof
to comply with this CSP.
3.2
Signs Not Requiring a Permit
The following Signs may be erected and altered without a
permit provided all other requirements are met:
3.2.1
Regulation Signs used to control traffic, street signs,
danger signs, railroad crossing signs, safety signs, or other
signs needed in the performance of regulatory duties,
crowd management and security measures. In addition,
Regulation Signs shall not be included in any calculation of
the total Allowable Sign Area under this CSP.
All signs for which a permit is required are subject to
inspection. All ground signs shall be subject to a footing
inspection, and all signs to a final electrical inspection.
Inspections must be made to the main frame prior to
installation of decorative panels or skirting.
3.2.2
3.2.3
Public information signs erected by or at the direction of a
public body.
Legal notices required by law to be posted on a property.
3.2.4
Direction and Information Signs intended to provide pedestrian
or vehicular traffic direction or control of parking, located
entirely on Bellair Plaza property and do not exceed 50 sf in
Allowable Sign Area per Sign Face. In addition, Direction and
Information Signs attached to or underneath the Structures
shall not be included in any calculation of total Allowable Sign
Area under this CSP.
3.2.5
Any flags as permitted by this CSP
3.2.6
Memorial signs or tablets and names of buildings may be cut
into any masonry surface or inlaid so as to be part of the
building, or set on a tablet or plaque of bronze, glass, or other
noncombustible material and attached to the building.
3.2.7
Commemorative plaques and historical markers
3.2.8
Signs located within the interior of any building or building
complex, or within an enclosed lobby or court of any building,
which are not visible from the public right-of-way
3.2.9
Signs not visible from the public right-of-way
3.2.10
A previously approved Sign undergoing Maintenance
3.3
Prohibited Signs
Except as otherwise allowed in this CSP, the following signs are
prohibited:
3.3.1
Flashing signs containing any intermittent or flashing light
source, or which include the illusion of intermittent or flashing
light, or any externally mounted intermittent light source.
3.3.2
Inflatable air signs or balloons which retain shape from the use
of air, helium, or other gaseous elements except as allowed
under Section 3.5 Temporary Signs.
3.3.3
Mobile or portable sign structures that are not securely
attached to the ground or to any other structure, including
trailered signs, A-frame signs and sandwich signs, except as
temporary traffic and crowd management signs.
3.3.4
Vehicles for which the primary purpose is advertising except as
allowed under Section 3.5 Temporary Signs.
6
BELLAIR PLAZA - C
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BELLAIR PLAZA
PLAN
3.4 Sign Design and Construction
3.4.7
All signs shall meet the following minimum design and construction
standards:
3.4.1
All signs shall comply with the minimum requirements
provided in the FBC relating to design, structural members
and connections. All ground, roof, and projecting signs more
than 40 square feet in area or over 20 feet in height shall be
certified by an engineer or architect registered in the State
of Florida. All electrical signs shall be erected and installed
by a licensed sign contractor in accordance with listing and
labeling requirements and shall be certified by the contractor
as meeting the requirements of the electrical code. The
application and sign shall bear the testing laboratory
number. Electrical connection to a power source shall be
performed by a licensed electrical contractor.
3.4.2
Metal supports, braces and wire or cable supports shall
meet the requirements or wind loadings as set forth by the
FBC or applicable local codes. All metal, wire cable supports
and braces and all bolts used to attach sign or bracket or
brackets and signs to the supporting building or structure
shall be of galvanized steel or of an equivalent corrosive-resistant material. All such sign supports shall be an integral
part of the sign.
3.4.3
Signs shall maintain a clearance of ten feet from all
overhead electrical conductors, and three feet from all
secondary voltage service drops.
3.4.4
No sign shall be attached in a manner which will interfere
with an opening required for ventilation, except that signs
may be erected in front of or may cover transom windows
when not in violation of the building or fire prevention codes.
All permanent ground sign structures shall be self-supporting
and erected on and permanently attached to concrete
foundations. Structures shall be fabricated only from
galvanized steel or an equivalent corrosive-resistant material.
3.4.8
No sign shall be attached to a wall, or other objects which
lacks sufficient strength to support it, or nailed or attached in
any way to trees or telephone poles.
3.4.9
No sign shall be suspended by chains or other devices that will
allow the sign to swing due to wind action. Signs shall be
anchored to prevent any lateral movement that would cause
wear on supporting members or conditions.
3.4.10
All signs on the Bellair Plaza property may be Illuminated Signs
utilizing external, internal or accent illumination or a combination thereof. Such illumination may be produced from a variety
of light sources including, but not limited to, low-voltage
halogen lamps, LED Lighting, high intensity discharge lamps
(metal halide lamps), fluorescent lamps, Tungsten halogen
lamps, and any other generally recognized light source.
External illumination may include spot lighting or washing of a
Sign Face with spot lights or wall washers. Internal illumination signs require a diffuser screen for shielding and even
illumination in front of the light source. Accent lighting may
include lighting of open channel letters, back or halo lighting
and other methods not requiring shielding or diffusion in front
of the light source.
3.4.11
In case of landscaping around the base of a sign, the sign
footing shall be lowered from finished grade to provide
adequate planting soil depth and drainage for the landscaping.
3.4.12
here shall be no restrictions for allowable colors on Signs,
Illuminated Signs, lighting, Sign Content, Sign Faces or Sign
Structures.
3.4.5
No sign shall be erected in a manner that would impede
ingress and egress through any door or emergency exit, or on
a fire escape or any other public safety device.
3.4.13
No LED Screen or LCD Screen which changes more often than
once every 60 seconds shall be readable from the public
right-of-way, except as specifically permitted herein.
3.4.6
No sign shall interfere with cross visibility at intersections,
or create a traffic hazard or other condition which adversely
affects the public safety.
3.4.14
Sign footers shall maintain a minimum clearance of ten feet
from the City’s utility infrastructure.
3.5 Temporary Signs
In addition to the signs allowed by this CSP, one temporary sign for every 100 feet
of street frontage, per event, shall be allowed on the Bellair Plaza property for no
more than 80 days in any 12 month period pursuant to Article 18, Section 6.18
of the LDC.
S ECT IO N 3 - PROCEDURE AND POLICIES
7
BELLAIR PLAZA
8
SECTION 4 - SIGN TYPES
S ECT IO N 4 - SIGN TYPES
4.1 Sign Location Plan
SITE - SIGNAGE
(A) PRIMARY ID MONUMENT
(B) SECONDARY ID MONUMENT
C
2
N. Atlantic Ave.
B
1
(C) EXISTING TENANT GROUND
(D) VEHICULAR DIRECTIONAL*
(E) PEDESTRIAN DIRECTIONAL*
(F) DIRECTORY MAPS*
C
1
A
1
(G) ENVIRONMENTAL GRAPHICS*
(H) REGULATION*
(I) TENANT SIGNS*
WALGREENS
BEA
LLS
Plaza Blvd.
*NOTE: VEHICULAR DIRECTIONAL, PEDESTRIAN DIRECTIONAL,
DIRECTORY MAPS, ENVIRONMENTAL GRAPHICS, REGULATION
SIGNS AND TENANT SIGNS ARE ALLOWED ANYWHERE ON SITE.
C
1
PUBLIX
N. Oleander Ave.
BELLAIR PLAZA
4.2 Sign Types Overview
Sign Type IV: Graphics and Décor
Sign Type I: Identification Signs (ID signs)
ID Signs identify the site, venue or a specific location of importance to
visitors.
The purpose of Graphics + Décor is to create and maintain an attractive
visual appearance of the entire Bellair Plaza Property and provide sponsor
recognition.
Sign Type II: Existing Tenant Ground Signs
Sign Type V: Regulation Signs
Existing ground signs identifying tenants at Bellair Plaza as identified on
the Section 4.1 - Sign Location Plan. The Existing Tenant Ground Signs
shall be permitted to remain in their current state and location under this
CSP. Bellair Plaza reserves the right to choose to update or leave the
Existing Tenant Ground Signs as is.
Regulation Signs are Signs that are required by the Florida Building Code
(FBC) and the American’s with Disabilities Act (ADA) and other governmental or public safety body.
Direction and Information Signs aid and regulate flow of vehicular and
pedestrian traffic and provide visitors with information about the site, its
destinations, amenities and sponsor recognition. Sub-categories are:
IIIa: Vehicular Direction Signs – provide directions for vehicular traffic
IIIb: Pedestrian Maps and Directions – graphically represent the venue, its
amenities and attractions for the purpose of wayfinding and venue
and information, tenants, service providers, etc.
Regulation Signs are Signs that help to protect the health and safety of
visitors and employees and address special needs of persons with
disabilities.
FBC and ADA shall control the development of Regulation Signs.
In addition, Regulation Signs under this CSP shall control the development
of Signs that aid security to the site and crowd management.
Tenant Signs identify the specific location of the tenants at Bellair Plaza.
S ECT ION 4 - SIGN TYPES
9
BELLA PLA A
14'-7"
14'-10"
EXISTING TENANT GROUND SIGNS
PRIMARY ID - EMC:
MAX TOTAL AREA: 150 sqf including frame
MAX DISPLAY AREA: 105 sqf excluding frame
EMC HOLD TIME: 60 seconds
SCREEN PIXEL SPACING: 16 mm maximum
DAYTIME BRIGHTNESS: 5000 NITS
DUSK TO DAWN BRIGHTNESS: 500 NITS
3'
10
Sign Type I: Identification Signs (ID signs) and Sign Type II: Existing
Tenant Ground Sign
PURPOSE:
PLAN VIEW
SCALE: 3/16” = 1’- 0”
Branding, place-making and identification of Bellair Plaza from the surrounding vicinity and to traffic along the periphery roads; Create sense of arrival;
Create and maintain an attractive visual delineation of the site.
Primary and secondary site entry identification signs identify Bellair Plaza to
traffic along the periphery roads.
CONTENT:
Branding; Sponsorship; Information
*Bellair Plaza reserves the right to choose to update or leave the Existing Tenant Ground Signs as is.
ALLOWED DESIGN OPTIONS:
Multi sided (two or more sides) monument (ground) pole, pylon or other sign
structure. One (1) Primary Site Entry ID allowed to have one integrated LED
or LCD screen per side no larger than 150 sqf with static content that will
not change more than once every 60 seconds. Static graphics, multiple
background, foreground and text color may be displayed. The screen’s pixel
spacing should be a maximum of 16 mm; the maximum brightness 5,000
NITS during the day and 500 NITS from dusk to dawn.
5'
11" 10"
ALLOWABLE SIGN AREA:
2"
Primary Site Entry ID with a maximum overall height of 35 feet and a
maximum copy area of 332.7 sqft . Secondary ID Monument with a max
copy area of 20 sqf per sign face and a maximum number of two sign faces.
PLAN VIEW
SCALE: 3/8” = 1’- 0”
5'
4'-6"
35'-0"
ALLOWED MATERIALS:
Any material that meets structural and fire rating requirements set forth in
the FBC; Allowed materials are, but shall not be limited to: Stainless steel,
steel (galvanized and painted, powder coated), aluminum (anodized, painted,
powder coated), aluminum composites, concrete, fiber cement, board, glass,
acrylic, Eco-resins, vinyl or mesh vinyl stretched over a permanent meal
structure; Long-lasting architectural finishes that maintain an attractive
visual appearance and protect from corrosion and UV radiation.
2'-7 1/2"
6'-6"5'-10"
ALLOWED LIGHTING:
External, internal or accent illumination or a combination thereof.
LOCATION:
See Section 4.1 - Sign Location Plan
FRONT ELEVATION
FRONT ELEVATION
SCALE: 3/8” = 1’- 0”
SCALE: 3/16” = 1’- 0”
SECONDARY ID MONUMENT
PRIMARY ID MONUMENT
BELLA PLA A
11
IIIa Vehicular Directional Sign
IIIb: Pedestrian Maps and Directions
PURPOSE:
Aide and regulate flow of vehicular and pedestrian traffic and provide
visitors and business delivery systems with information about the site,
its facilities and amenities.
2'-3"
CONTENT:
2 1/2"
Directions, Maps and Directories
Publix
5 1/4"
Walgreens
3" ARROW
Two-sided monument (ground) pole, pylon or other sign structure.
Minimum capital letter height (CAP. HT.) - Four and a half inches (5”) for
vehicular signs and two inches (2”) for pedestrian signs.
2" CAP. HT.
Bealls
3'-4"
5'-0"
3'-11"
Marshalls
2'-6"
3'-9"
10" 4 1/2"
4 1/2"
4" CAP. HT.
3'-4"
4" CAP. HT.
PLAN VIEW
SCALE: 3/4” = 1’- 0”
1 1/4"
4'-3 1/2"
8'-0"
10'-10"
5 5/8" Arrow
Publix
5" Cap Ht.
Walgreens
ALLOWED MATERIALS:
4'-3 1/2"
Any material that meets structural and fire rating requirements set forth
in the FBC; Allowed materials are, but shall not be limited to: Stainless
8'-0" coated), aluminum
steel, steel (galvanized and painted, powder
(anodized, painted, powder coated), aluminum composites, concrete,
fiber cement, board, glass, acrylic, Eco-resins, vinyl or mesh vinyl
stretched over a permanent meal structure; Long-lasting architectural
finishes that maintain an attractive visual appearance and protect from
corrosion and UV radiation.
Bealls
8'-6" 6'-0"
Up2'-6"
to 5 Vehicular Directional Signs mounted at a maximum height of
8’-6” A.F.F., a maximum copy area of 25 sqf per sign face, and a
maximum number of two sign faces. Up to 10 Pedestrian Directional
Signs with a maximum copy area of 6 sqf per sign face, and a maximum
number of two sign faces.
Up to 5 Freestanding Directories with a maximum total area of 100 sqf
and a maximum height of 8’-6” (including any canopy, marker or
structure).
Marshalls
ALLOWED LIGHTING:
3'-6"
External, internal or accent illumination or a combination thereof.
LOCATION:
FRONT ELEVATION
FRONT ELEVATION
FRONT ELEVATION
SCALE: 1/2” = 1’- 0”
SCALE: 1/2” = 1’- 0”
SCALE: 3/8” = 1’- 0”
DIRECTORY MAP
PEDESTRIAN DIRECTIONAL SIGN
VEHICULAR DIRECTIONAL SIGN
FRONT ELEVATION
SCALE: 1/2” = 1’- 0”
BELLA PLA A
FLAGS - EXAMPLES
WALL MOUNTED BANNERS
Sign Type IV: Graphics and Decor
Environmental Graphics
3'-0"
2'-0 "
PURPOSE:
Add unique visual features to Bellair Plaza and contribute to the overall
architectural features of the building.
2'-0"
5'-0"
CONTENT:
Banners and Flags
Digitally printed mesh or vinyl stretched over a permanent metal structure;
Digitally printed adhesive vinyl to backing board to permanent structure;
Multi sided (two or more sides) monument (ground) pole, pylon or other
sign structure.
8'-6" MIN A.F.F.
8'-6" MIN A.F.F.
FRONT ELEVATION
SCALE: 1/8”=1’-0”
FRONT ELEVATION
Up to 25 post mounted banners with a maximum total area of 8 sqf per
side. A maximum of 2 sides, and mounted at a minimum of 8’-6” A.F.F.
Wall mounted banners not to exceed 128 sqf in total in Bellair Plaza
property.
Flags not to exceed 128 sqf total in Bellair Plaza property. All flags to be
mounted at a minimum of 8’-6” A.F.F.
POST MOUNTED BANNERS
2'-0"
SCALE: 3/16”=1’-0”
2" POLE POCKET
4'-0"
ALLOWED MATERIALS:
Any material that meets structural and fire rating requirements set forth in
the FBC; Allowed materials are, but shall not be limited to: Stainless steel,
steel (galvanized and painted, powder coated), aluminum
(anodized, painted, powder coated), aluminum composites, concrete, fiber
cement, board, glass, acrylic, Eco-resins, vinyl or mesh vinyl stretched over
a permanent meal structure; Long-lasting architectural finishes that
maintain an attractive visual appearance and protect from corrosion and
UV radiation.
ALLOWED LIGHTING:
External illumination.
LOCATION:
2"
2" POLE POCKET
8’-6” MIN. ABOVE GRADE (TYP.)
FRONT VIEW
SCALE: 3/4” = 1’-0”
BELLA PLA A
Tenant wall signs are allowed per the LDC
13
PURPOSE:
Place-making and identification of Bellair Plaza tenants from the
surrounding vicinity and to traffic along the periphery roads; Create
sense of arrival; Create and maintain an attractive visual delineation of
the tenants' storefronts.
CONTENT:
Information
One wall, canopy, projecting, or awning at each exterior customer
entrance for each tenant storefront.
For wall signs, an outdoor single-face sign affixed to the wall of any
building which does not project more than 12 inches.
For canopy signs,a sign attached to or suspended below a canopy
extending from part or all of a building face and constructed of some
durable material. No canopy sign shall project over the roof edge of the
building to which it is attached and the maximum height shall be 35
feet.
For projecting signs, signs affixed to any building, wall, or structure
which extend more than 12 inches beyond the building, wall, or
structure. Every sign shall be at least nine feet above the ground and
shall not project more than eight feet from the building to which it is
attached. Unless specifically permitted, projecting signs may not
project over the public right-of-way. Where projecting signs are
permitted over the public right-of-way, the sign shall be no closer than
two feet to the inside curb edge of the abutting street.
For awnings, a permanent sign affixed to or part of an awning
supported entirely from the exterior wall of a building and composed of
nonrigid materials except for the supporting framework. Letter copy
and graphics shall be applied with manufacturer-approved processes.
Advertising messages shall be placed at the bottom of the perimeter of
the awning only. No messages are permitted in the upper angled or
upper curved face of the awning. When an awning covers multiple
storefronts, individual tenant signage shall be on that portion of the
awning adjacent to the tenant. The area shall not exceed 1.5 feet in
height for awnings that are less than 62 feet in length, and two feet
for awnings of more than 62 feet.
Ten percent of tenant entrance wall area up to 400 sq. ft.
BELLAIR PLAZA
S ECT IO N 4 - SUMMARY MATRIX
4.2 Summary Matrix
l
II
llIa
llIb
IV
NAME
PAGE HEIGHT AFF
MAX ALLOWABLE
SQF PER SIGN FACE
MAX ALLOWABLE
SQF PER SIGN
TOTAL
SQF
Primary ID Monument
Secondary ID Monument
Exis ng Tenant Ground Signs
Vehicular Direc nal Sign
Pedestrian Direc onal
Sign
Directory Map
Post Mounted Banners
Wall Mounted Banners
10
10
11
35 ' MAX
8' MAX
8'-6" MAX
11' *MIN
8'-6" MAX
20
25
6
50
332.7
40
50
12
100
332.7
200
250
120
500
12
8'-6" MAX
8
--
16
400
128
---
Flags
V
Regula
n
VI
Tenant Signs
TOTAL SQF OF ALL SIGNAGE
--
--
13
1,966
*Per ADA Standards: Distance between the b
Flags
-
16
--
32
32
-400
m of the sign and the ground should be minimum of 80"
128
--
14

Comprehensive Sign Plan

Transcription

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