2011 Annual Report for the 2010-2011 Budget

The
new london main street
A N N UA L R E P O R T
2010
2011
A Connecticut Main Street community affiliated
with the National Trust for Historic Preservation
VISUALIZE
THIS!
Vision Statement for
Historic Waterfront District
New London’s Historic Waterfront District
is the regional center of commerce and
culture, known for its arts and music scene,
vibrant ethnic mix, hospitality and historic
charm. Clean, well-lit streets are lined with
smartly renovated buildings that reflect
the architectural styles of diverse periods.
Fountains and sculpture grace public plazas
and pocket parks. Flowers cascade from
planters, and cobbled alleys lead to the
harbor and waterfront esplanade.
The District is a magnet for travelers, lured
from the expanded transportation center by
the enticing vistas, unique shops, restaurants,
and ethnic bistros. In addition to serving
City office workers, area residents, and
shoppers throughout the region, The District
attracts students, who frequent the cafes and
numerous nightspots. Urban dwellers, living
in modest studio apartments, townhouses
and everything in between, enjoy the
convenience and excitement of city life.
New London Main Street Staff
tABLE oF CoNtENtS
2-4 Sponsors
Penny Parsekian
Chief Executive Officer
Joanne Gibson
Volunteer Coordinator
Barbara Lipsche
Office Administrator
Tracy Tremblay
Promotion Coordinator
Annual Report credit
Graphic Design: Patti Murphy
Photography
Seth Bendfeldt
Robert Bowman
Pietro Camardella
Sherri Condon
Patricia McKay
Robert Miller
Tiffany Rich
A. Vincent Scarano
Tita Williams
5 Awards
6 Budget
7 Accomplishments
8 Mission
9 Goals and Projects Matrix
10 Strategic Planning
11 Board of Directors
12-15 Volunteers
16-17 Membership
18 Reinvestment Statistics
1
SPOTLIGHT ON
SUPPORTERS
Partners
City of New London
Dime Bank
Chester Kitchings Family Foundation
Legrand Ortronics
Pfizer
The Day
Major Funders
Block Island Express
Buscetto Family and Friends Fund
Citizens Bank
Cross Sound Ferry
Savings Institute
Program & Event Sponsors
$3,000 and over
Dominion
MJ Sullivan Automotive Center
2
$1,000 to $2,999
Bob’s Discount Furniture
Center Plate/ Ocean Beach
Charter Oak Federal Credit Union
Chelsea Groton
Coca-Cola of Southeastern New England
Connecticut Light & Power
Friends of Fort Trumbull
Fiddleheads
Garde Arts Center
Kindred Crossings Healthcare
Kostin Ruffkess
Lawrence & Memorial Hospital
Lyman Allyn Art Musuem
Mohegan Sun
Morgan Stanley Smith Barney
Thomas Neilan & Sons
tABLE oF CoNtENtS
$500 to $999
in Kind Sponsors
AT&T
Copperwood Grill
Grover Insurance, LLC
Mallove’s Jewelers
Mariani & Reck
Milone & MacBroom
National Media Connection
New London Kiwanis Club
Rotary Club of New London
Secor Volvo Saab
Suisman, Shapiro
The Dinosaur Place
Waller, Smith & Palmer, P.C.
Webster Bank
Granting Agencies
104.7 WNLC
Channel 3
Classic Hits 98.7
Copy Cats, Inc.
Kool 101
MetroCast Communications
Michael’s Dairy
Mitchell College
Mystic Whaler
New London Elks Lodge
New London Harbour Towers
Q105
Quality Printers
Thames Towboat Co.
Community Foundation of Eastern Connecticut
Connecticut Humanities Council
CT Commission on Culture &Tourism
New London Water Authority
City of New London Community Development
Block Grant/ U.S. Department of Housing and Urban Development
3
2011
Banner Sponsors
4
3-D Bail Bonds, Inc
Advanced Improvements
Allergy Associates of New London, P.C.
Arrow Paper
AT&T
Baude & Rolfe, P.C.
Bean & Leaf
Beechwood Rehabilitation & Nursing Center
Brown & Knapp Group Benefits, LLC
Children’s Dental Associates of New London
Citadel Broadcasting-Q105
Citizens Bank
CL&P
Coca-Cola of SE New England
Connecticut College
Conway & Londregan
Copy Cats
Crocker’s Boatyard, Inc.
Dime Bank
Doherty Beals & Banks, P.C.
Dominion NE US Regions
Dunkin Donuts
Ernie’s Café
General Oil Company
Hall Communications, Inc. (98.7 & Kool 101)
Horgan Law Offices
Koston Ruffkess & Company, LLC
Lawrence & Memorial Hospital
Leon’s Upholstery
Island Connections - M. Brett Painting Company, Inc.
Maritime Society Lighthouse Kids
McCue Mortgage
Me & Ma’s Restaurant
Milone & MacBroom, Inc.
Mitchell College
MJ Sullivan Automotive Center
Mystic Whaler
Neff Productions
New London Harbour Towers
New London Harbour Tours
NL Fire Fighters Union Local 1522
Ocean Beach Park/ Boston Concession Group
OPSAIL 2012 CT
Peck & Tuneski, P.C.
People’s Bank
Professional Planning Group
Pyro/FX Entertainment, Inc.
Recovery Room Restaurant
Sailfest
Savings Institute Bank & Trust
Shalett’s Cleaners
Shaw’s Cove Orthopedics
ShopRite Supermarket
Shoreline Eye Group & Opticians
Siegel, O’Connor, O’Donnell & Beck, P.C.
Sign-A-Rama
Smizer Perry
SoundView Oral & Maxillofacial Surgery
Studio 33 Art & Frame Gallery
Suisman, Shapiro, Wool, Brennan, Gray & Greenberg, P.C.
The Day Publishing Company
The Gallery at Firehouse Square
The Garde Arts Center
The Medicine Shoppe Pharmacy
The Reardon Law Firm, P.C.
TJ Motors Pre-Owned Vehicles
US Coast Guard Academy
US Properties, Inc.
Waller, Smith, & Palmer, P.C.
Waterford Group Charitable Foundation
Yankee Remodeler of New London, Inc.
Yellow Cab
Awards
New London Main Street Awards
Congratulations to our Volunteers of the Year
Design
Pranitha Sada
Organization
Mary-Jane Cassidy
Promotion
Tina Salcedo
who have demonstrated commitment and
passion to New London Main Street projects,
initiatives and events this year!
Bill Cornish accepts 2010 Award for Property Owner of the Year
Bill Craig accepts 2010 Board Member of the Year Award
Connecticut Main Street 2011 Awards of Excellence
New London Main Street Volunteer of the Year
rita rivera-riemer
New London Main Street Board Members of the Year
Patricia Butler
Peggie Ford Cosgrove
Award of Excellence for Public Relations & Communications
Social Media Campaign
Award of Excellence for Beautification
Historic Waterfront district gateways
Main Street Business Owner of the Year
Kimberley Pettey, Owner of Pinc! A unique Boutique
Award of Excellence for Special Event
Previews on Parade
New London Main Street is named a 2011 Nationally Accredited Main Street Program.
5
2010-2011 Budget
INCOME
City of New London
77,000 Major Funders/Corporate Partners 53,500 Foundation Grants
21,000 Membership Dues 10,850 Program & Event Sponsorships
74,750 Program & Event Revenue
33,750 Interest Income
23 BOD donations 4,000 Merchandise & Fees
750 Fundraising 20,000 In-Kind Contribution 88,000 Released from prior year restriction
15,362 Total Income
EXPENSES
Program
Program & Events - Promotion
Program & Events - Design
Program & Events - Economic Enhancement
Program & Events - Organization
Program & Events - Support
$398,985 161,338 21,500 49,546 41,136 37,000 Sub-Total Program & Events Expenses
$310,520 Administration
Salaries & Benefits 24,640 Rent 11,700 Insurance 4,100 Utilities 1,400 Professional Fees 10,100 Telephone, DSL & FAX
2,800 Postage & Delivery
800 Office Supplies 2,500 Printing & Reproduction
500 Repairs & Maintenance - bldg
480 Equipment rental
3,000 Computer IT support/supply
2,300 Fundraising Expense 18,265 Miscellaneous
580 Meetings & Training
2,400 Dues & Subscriptions
2,900 Sub-Total Administration Expenses
Total Expenses
6
88,465
$398,985 Major Accomplishments in 2010-2011
By Don Gibson, President
Of the 37 total projects in our workplans, the following is a snapshot of some of our key accomplishments this year.
1 District Website. Enhancing the virtual gateway to the District, we continued to increase online visitation to 62,700 unique visitors
with a variety of seamless features, including pages for downtown businesses, events on the community calendar, social media plug-ins
enabling users to easily share content, and an interactive map to help users navigate and plan their trips downtown. For the first time we
orchestrated our Annual Appeal through the website, with great success. We continue to offer resources to new and current businesses/
property owners, publishing a Downtown Vacancy Report, updated monthly, highlighting available commercial space. The site stays
current in part from our Downtown Database, which automatically updates any changes to the website, and from the news articles on
downtown businesses posted regularly.
2 Merchant Meetings. We are holding monthly breakfast meetings for merchants to help them develop consensus over critical
issues, share strategies and expertise, and collaborate on events, advertising and marketing.
3. District Mixers. We are hosting quarterly after hours networking events targeting professionals in specific industries to introduce
them to our restaurants and shops. The gatherings have captured new customers and increased sales for each of the host venues.
4. Map & Guide. The Map & Guide was expanded to include four of New London’s major tourism landmarks: Lyman Allyn, The
Garde, Fort Trumbull and Ocean Beach. In addition, advanced technology was utilized to expand the Guide’s reach to a younger, more
technologically astute population. A QR code printed on the Guide can be scanned by a smart phone, connecting the user directly to
the events page on The District Website, updated daily. Finally, we have expanded the distribution: (1) south along the I-95 corridor, (2 )
into the Greater Hartford area, (3) year-round at the Mystic Information Center and (4) into downtown’s Union Station.
5 District Marketing/Branding. We designed and placed ads for The District in Mystic Country magazine, circulation 250,000,
and in the Garde Art Center’s Playbill. We created ads for Cruise Days to bring regional visitors downtown during cruise ship visits, and
coordinated coop ads for Friday Nights in The District during the holidays. We have increased our use of social media tools to promote
downtown venues, news and events. Specifically, we are promoting the restaurants with the Friday Lunch in the District campaign,
gaining a following on Facebook, where we now have 1,050 fans.
6 The Big Picture. Our annual community photo, taken by Vinnie Scarano, broke records with close to 250 participants at The
Parade Plaza. A district basket full of items worth over $500 and donated by downtown businesses went to the person who gave the
best guess of the number in the Picture. Joey & The Boys entertained us, and many stayed downtown afterwards for dinner.
7 Awards and Accreditation. New London Main Street won the most awards ever given by the CT Main Street Center in a
single year: three Awards of Excellence for Previews on Parade, District Gateways, and our Social Media Campaign. In addition, District
business owner Kim Pettey was awarded Business Owner of the Year for her business, Pinc!. Finally, New London Main Street was named
a National Main Street Community for 2011, placing the program in the top echelon nationwide.
8 Volunteer Appreciation Party. Board members and staff treated our dedicated volunteers to a party in their honor in the
gorgeous ballroom at New London Harbour Towers. A family-style Italian meal was served, while roving musicians serenaded the more
than 100 guests. After dinner, attendees enjoyed an art show and tours of the residences.
9 Previews on Parade. Last summer was the first season for this Friday lunchtime performance series previewing upcoming events
in The District, June through September. Attendees were able to pre-order lunch to be delivered to the Parade Plaza at noon. There
were a diversity of acts that included performances by local bands, a scene from Flock Theatre’s The Tempest, dance performances by
David Dorfman Dance and the New London High School Dancers, a performance from Eastern CT Symphony Orchestra, and much
more. New this year, the Farmer’s Market – Field of Greens – will join us on the Parade Plaza from 10am – 2pm on Fridays.
10 Lightpole Banners. This was the year that we expanded the program to the waterfront, designed banners in two sizes to install
on large and small lightpoles, broke previous sales records, due to an outstanding sales person, reaching an all-time high of 96 banners
and, with the new design, celebrated the New London Maritime Society’s acquisition of the New London Harbor Light.
11 Ice Skating Rink. The rink was successfully launched with Main Street being awarded a Community Development Block Grant in
July. After a fact finding visit to the municipal rink in Greenport, NY, and with the recommendation of Mayor Olsen, Councilor Buscetto
and developer Tony Silvestri, we expanded the project considerably. We are now looking to install a near-regulation size artificial skating
rink in Parade Plaza for recreational skating, classes, practices and private parties from Thanksgiving through February. We are working
with the City, various City departments and agencies for programming, and have received to date $23,000 in grant funds to support the
project.
In addition, our Spring and Fall Food Strolls were as popular as ever, and our summer events – Fish Tales, Tugs & Sails and Celts and
Currachs – drew thousands of visitors to Waterfront Park. While Celebration of Lights & Song around the World kicked off the holiday
season, 13 new brown signs reading “New London Waterfront District” were installed on I-95, Frontage Road and Route 32, directing
visitors to our special City year-round.
7
New London Main Street 2010-2011
Mission Statement
New London Main Street’s Mission Statement is to preserve,
enhance and promote New London’s Historic Waterfront District.
Strategic Goals
Economic Base: Support continuing development
of financially sound properties and commercial
establishments. Provide technical support for
restaurants and shops; help to achieve right mix of
restaurants and shops; collaborate in the development
of incentives for owners to improve properties, including
the identification of new sources of capital; and seek
to provide accessible, accurate, and timely information
describing conditions and opportunities in The District.
Promotion Focus: Continue to attract visitors to
special events, while moving away from producing large
annual events, and seek to build year-round, daily use of
The District.
Organization Focus: Continue its priority of
building consensus and cooperation among public and
private groups and individuals with purview within The
District.
Governance and Operations: Continue its focus on improving the capacity of the total organization
to fulfill its mission, to include efficient and effective functioning of board, committees, staff and
volunteers; appropriate and timely acquisition of financial resources to accomplish programs and services;
expert conduct of programs and services within The District; effective and efficient internal and external
communication strategies; and effective liaison with public and private organizations and individuals who
share purview and commitment to the revitalization of New London’s Historic Waterfront District.
Design Focus: Improve way-finding for both pedestrian and vehicular traffic while advocating and
providing support for those responsible to maintain an attractive, functional, clean, safe, and
well-illuminated district.
8
STRATEGIC GOALS AND PROJECTS MATRIX- For the Fiscal Year 2010-2011
New London Main Street focuses on four key areas that are proven conditions for downtown revitalization when
simultaneously addressed by a community – Design, Organization, Promotion, and Economic Enhancement.
DESIGN
ORGANIZATION
PROMOTION
Goal: To improve
the appearance of
key locations, and
wayfinding and
directional signage;
convey “clean & safe”
Goal: To build consensus
and cooperation among
stakeholders; To facilitate
internal communications
and build/nurture
volunteer base;
Community outreach
Goal: To attract new
visitors and build yearround daily use of The
District
Goal: To create an arena
for collaboration among
businesses, conduct
business retention efforts;
lay groundwork for
marketing empty spaces;
attract new capital
1. of 13 new brown signs
reading “New London
Waterfront District” on
I-95, frontage roads and
Rte 32
1. Community Outreach
effort
1. Previews on Parade
lunchtime performances
on Parade Plaza
targeting downtown
employees
1. District website
to engage business
community in
collaborative activities
and to market vacancies
2. Celebration of Lights
& Song around the
World, a holiday retail
kick-off event
2. Create and facilitate
merchant group to
build mutual support,
communication and
collaboration
2. Bulb planting at two
gateways sites
3. Installation of newly
designed Light Pole
banners on 60-70 poles
in and around The
District celebrating New
London Light
4. Plan for the
installation of an artificial
ice rink in upper plaza
of the Parade, including
identifying potential
sources of funding
5. Photo documentation
of streets that mix
commercial and
residential uses
2. Annual Meeting in
new space to showcase
new development
3. Annual Report to
Community
4. Volunteer Vibes
monthly e-newsletter
to stay in touch with
volunteers
5. Newsletter 3 times/
year for membership
6. Membership Drives
7. Annual Appeal
8. Volunteer
Appreciation activities
9. The Big Picture
community photo
6. Documentation of
district signage and
recommendation for
upgrading and removal
of selected signs
10. Volunteer
recruitment,
engagement and
scheduling/NLMS &
others
7. Review of shade
options for Parade Plaza
amphitheatre to allow
for summer daytime use
of the space
11. Cruise Ship Shuttle
Guide recruiting,
training, scheduling
12. Identify and lay
groundwork for program
partners for ice rink
3. District Branding and
marketing, including
Cruise Ship Days
4. Update and distribute
The District Map &
Guide
5. Fall & Spring Food
Strolls
6. Fish Tales Tugs &
Sails, a family event at
Waterfront Park
7. Celtic Music Festival
on the Parade Plaza
8. Prepare marketing
plan for proposed ice
rink
9. Welcome bags for
newcomers and visitors
10. Mardi Gras Party
fundraiser
ECONOMIC ENHANCEMENT
3. Complete and
maintain database/
inventory of downtown
properties
4. District Mixers to bring
professional groups to
downtown venues
5. Retail Market Analysis
to form the basis of a
business recruiting plan
and help merchants fine
tune their offerings
6. This Week in New
London – weekly eblast
to generate interest in
District activities
7. Support development
of town house residences
in properties with empty
storefronts
8. Economic impact
surveys to gauge
effectiveness of events in
stimulating business
9
A Synopsis of Our Strategic Plan- Fiscal Year 2011-2012
Since its inception in 1998, New London Main Street has
been guided by the Main Street Four-Point Approach as
described by the National Main Street Center, which was
created by the National Trust for Historic Preservation 25
years ago to provide guidance to communities seeking to
revitalize their downtown commercial districts.
3. Self-help: No one else will save your Main Street. Only local
leadership can produce long-term success by fostering and
demonstrating community involvement and commitment to the
revitalization effort. That means convincing residents and business
owners of the rewards they’ll reap by investing time and money in
Main Street — the heart of their community.
An unspoken, but vital, assumption behind the National
Main Street approach is the value of a downtown to its
whole community. A strong and vibrant downtown business
district creates an economic force that provides a growing
tax base, local jobs, and commerce sufficient to initiate and
sustain the services necessary for a thriving community.
Often, as is the case with New London, an economically
healthy downtown is also a valuable adjunct to sustaining an
equally healthy region.
4. Partnerships: Both the public and private sectors have a vital
interest in the district and must work together to achieve common
goals of Main Street’s revitalization. Each sector has a role to play,
and each must understand the other’s strengths and limitations in
order to forge an effective partnership.
Consistent with the National Main Street approach, New
London Main Street focuses on four key areas that are
proven conditions for downtown revitalization when
simultaneously addressed by a community:
Organization: Building consensus and cooperation
among public and private groups and individuals, and
identifying sources of funding for revitalization activities.
Design: Enhancing the district’s physical appearance
through building rehabilitation, compatible new
construction, public improvements, and design
management systems.
Promotion: Marketing the commercial district through
events, programs, and advertising to attract customers,
potential investors, new businesses, residents, and visitors.
Economic Enhancement: Strengthening the district’s
economic base and creating new opportunities through
careful analysis and appropriate mixed-use development.
8 Principles of Main Street Success
In addition to Main Street’s Four Point Approach, the
National Main Street Center has discovered eight principles
or common characteristics of all successful Main Street
programs. These eight principles, which are used to guide
the Four Key Functions described above, are the following:
1. Comprehensive: No single focus — lavish public
improvements, name-brand business recruitment, or
endless promotional events — can revitalize Main Street.
For successful, sustainable, long-term revitalization, a
comprehensive approach, including activity in each of Main
Street’s Four Points, is essential.
2. Incremental: Successful revitalization programs begin
with basic, simple activities that demonstrate that “new
things are happening” in the commercial district. As public
confidence in the Main Street district grows and participants’
understanding of the revitalization process becomes more
sophisticated, Main Street is able to tackle increasingly
complex problems and more ambitious projects.
10
5. Identifying and capitalizing on existing assets: Business
districts must capitalize on the assets that make them unique.
These local assets must serve as the foundation for all aspects of
the revitalization program.
6. Quality: Emphasize quality in every aspect of the revitalization
program. This applies to all elements of the process — from
storefront designs to promotional campaigns to educational
programs. Concentrate on quality projects over quantity.
7. Change: Skeptics turn into believers, and attitudes on Main
Street will turn around. Changes in attitude and practice are slow
but definite — public support for change will build as the Main
Street program grows and consistently meets its goals. A carefully
planned Main Street program will help shift public perceptions and
practices to support and sustain the revitalization process.
8. Implementation: To succeed, Main Street must show visible
results that can only come from completing projects. Frequent,
visible changes are a reminder that the revitalization effort is
under way and succeeding. Small projects at the beginning of the
program pave the way for larger ones as the revitalization effort
matures, and that constant revitalization activity creates confidence
in the Main Street program and ever-greater levels of participation.
Discussion
Even though New London Main Street has organized its work
within the four major domains of Organization, Design, Promotion,
and Economic Enhancement throughout its history, emphasis
among these four areas has shifted from one period of time to
another, dependent upon community circumstances or priorities;
expectations of funding sources; or the interests and competencies
of the Board of Directors, key Committees, and other volunteers,
who are a significant determinant of Main Street’s capacity to
provide programs and services at any particular period in time.
Main Street’s promotional focus during the past five to seven
years, for example, has dramatically increased the return to the
downtown of residents from across Southeastern Connecticut
to attend Main Street events throughout the year, such as its
spring and fall Food Strolls, its holiday festival, and waterfront
events during the summer months. These programs have been
instrumental in initiating a crescendo of year-round diners,
shoppers, and visitors, which have increased year by year.
New London Main Street intends during the next few years to shift
its focus to be more inclusive of all areas in the Main Street FourPoint Approach, with special attention to increasing the resources
and effort directed at improving the economic vibrancy of the
downtown.
Members of the Board of Directors
class of 2011
To serve for three years from July 1, 2008 to June 30, 2011
Adrian Bordeaux
Susan Howard
Frank McLaughlin
Pat Butler
David Lewis
Bence Strickland
class of 2012
To serve for three years from July 1, 2009 to June 30, 2012
Alli Abraham
William Craig
Kathleen Wick
Officers
To serve for one year from
July 1, 2010 to June 30, 2011
PRESIDENT
Don Gibson
IMMEDIATE PAST PRESIDENT
Frank Mclaughlin
VICE PRESIDENT
Kate Wick
SECRETARY
Kathy Diaz-Saavedra
TREASURER
William Craig
Peggie Ford Cosgrove
Don Gibson
class of 2013
To serve for three years from July 1, 2010 to June 30, 2013
Kathy Diaz-Saavedra
William Groves
Rob Richter
John Estelle
Dan Karp
Tony Silvestri
city council Liaison to New London Main Street:
Michael Buscetto
Ex Officio:
Ned Hammond, Director of Development and Planning,
City of New London
Nominating committee:
Kathy Diaz-Saavedra
Don Gibson
Tony Silvestri
Peggie Ford Cosgrove
Frank McLaughlin
Kate Wick
Board Governance committee:
Don Gibson
David Lewis
Frank McLaughlin
finance committee:
William Craig, Chair
Don Gibson
Development committee:
Pat Butler
Peggie Ford Cosgrove
11
VOLUNTEER
REcOGNITION
Volunteers are at the forefront of all Main Street projects. We
thank all individuals who serve on our committees and support us
in so many ways. Over 300 volunteers spent 12,240 hours in 2010
toward Main Street revitalization initiatives!
Design Committee
Kathleen Wick, Chair
Renee Beaulieu
Nicolle Burnham
Rick Gipstein
Todd Gipstein
Steve Harrington
Davey Ives, Intern
Dan Karp
Cheryl Pappas
Elena Pascarella
Lesley Roberts
Pranitha Sada
Ronnie Hodge, Emeritus
Skating Rink
Pranitha Sada, Chair
Nicolle Burnham
Steve Harrington
Tony Silvestri
Kathy Walburn
Lincoln Wesley, intern
Light Pole Banners
Gillian Lambert, Chair & Sales
Patti Murphy, Graphics
Tony O’Brien, Graphics
Karl Smizer, Banner Design
Downtown Signage
Renee Beaulieu, Chair
Kimberly McHugh, Intern
Jean Paucar, Intern
Diana Ramos, Intern
12
Economic Enhancement
Committee
Adrian Bordeaux, Chair
William Groves
Maya Haughton
Charles Hooper
Dan Karp
Charlotte LaVasseur
Andrew Lavery
John Maney
Frank McLaughlin
Lisa Newell
Ed Perl
Richard Virgin
District Mixers
Kate Lentine
District Website
Charlotte LeVasseur
Molly Murkett
Retail Survey Analysis
Maya Haughton
Andrew Lavery
John Maney
Lisa Newell
organization Committee
Tony Silvestri, Chair
Mary-Jane Cassidy
Betty Cole
Rita Rivera-Riemer
Carroll Spencer
Tita Williams
Barbara Winkler
Annual Meeting
Rita Rivera-Riemer, Chair
Mary-Jane Cassidy, Membership
Patti Murphy, Annual Report &
Invitation Graphics
Carroll Spencer
Cruise Ship Meet & Greet
Merle Bernstein
Bob Christina
Mary Christina
Susan Evans
Albert Glassenberg
Joan Grills
Carolyn Johnson
Charlotte LeVasseur
John Maney
Thomas Moriarty
Ellen Paul
Gail Pereira
Rita Rivera-Riemer
Mary Ann Root
Meg Sawyer
Jack Scott
Carroll Spencer
Jackie Steele
Pamela Stevens Moriarty
Virginia Wilbur
Tita Williams
Kathleen Wilts
Barbara Winkler
Steve Yankowski
Newsletter
Karen Anderson
Pat Butler
Jessie King
Rita Rivera-Riemer
the Big Picture
Shirley Mencarelli
Krissa Ressler
Rita Rivera-Riemer
A. Vincent Scarano, Photographer
Tony Silvestri
Carroll Spencer
Promotion Committee
Alli Abraham
Kathy Diaz-Saavedra
Renee Fournier
Bonnie Izen
Dan Karp
Geoff Kaufman
Michelle Maitland
Rich Martin
Sarah Matthews
Barbara Neff
Ellen Paul
Rita Rivera-Reimer
Helen Sandalls
Celebration of
Lights & Song
Alli Abraham
Nicolle Burnham
Sandra Chalk
Kathy Diaz-Saavedra
Estelle Harrison
Delanna Muse
Krissa Ressler
Tina Salcedo
Jackie Steele
Tita Williams
Celts & Currachs
Janet Buck-Marusov
Geoff Kaufman
Fish tales,
tugs & Sails
Renee Fournier, Co-Chair
Kim Bartlett
Denise Braley
Jessica Brodeur
Sandy Chalk
Bob Forcier
Estelle Harrison
Blythe Henry
Mamie Rock
Tina Salcedo
Cris Staubach
Susan Tamulevich
Membership
Mary-Jane Cassidy, Chair
Betty Cole
Deena Gordon
Susan Howard
Helen Sandalls
Tita Williams
Bertha Willoughby
13
VOLUNTEER
REcOGNITION
Food Stroll
Alli Abraham
Deirdre Cavanagh
Betty Cole
Audrey Jacobs
Pranitha Sada
Tita Williams
Map & Guide
Photographers
Rita Rivera-Riemer,
Co-Chair
Seth Bendfeldt
Robert Bowman
Pietro Camardella
Sherri Condon
Patricia McKay
Rob Miller
Tiffany Rich
Tita Williams
Mardi Gras
Masquerade Ball
Alli Abraham, Co-chair
Cathy Lupien
Michelle Maitland
Mirna Martinez
Sarah Matthews
Ellen Paul
Kimberley Pettey
Rita Rivera-Riemer
Carroll Spencer
Candace Webb
Tita Williams
Previews on Parade
Kim McHugh, Intern
Marie Schenk, Intern
Main Street staff members (see page 1)
participate on virtually every committee,
often in leadership roles.
The Next Generation by Tita Williams
14
trolley information Station Volunteers
interns
Alli Abraham
Mitchell College
Kirsten Babbin
In 2010, Trolley
Marie Connelly
Woody Babbin
volunteers
Nicole Kestermont
Fran Baratz
welcomed visitors
Robbie Mikels
Merle Bernstein
from 41 states plus
Betty Beaudette
Washington, dC
Connecticut College
Ann Carroll
and 19 countries!
Ipek Bakir
Sally Castanza
Kim McHugh
Betty Cole
Lincoln Wesley
Bruce Cole, Co-Coordinator
Deborah Delacruz
Eastern Connecticut State university
Irma Diaz-Saavedra
Kaitlyn Butler
Sue Evans
Jean Paucar
Delia Foye
Diana Ramos
Eunice Groark
Bob Hauschild
Smith College
Margaret Hauschild
Marie Schenk
Bob Jennings
Linda Jennings
Waterford High School
Carolyn Johnson
Lauren Carboni
Charlotte LeVasseur
Jessica Harran
Dorothy Leib
Brittany Jamon
Joe Legg
Caitlyn O’Loughlin
George Lord
Sheila McCarthy
And a special thank you to the Chamber of Commerce of Eastern
Audrey Merrill
CT for their continued support of the Trolley Information Station!
Ellen Merrill
Ralph Merrill, Co-Coordinator
Wayne Morse
Peg O’Brien
Lisa Perrin
David Pushner
Sally Ryan
Peggy Schepp
Joy Smith
Sherry Stidfole
Jack Sullivan
Mike Wargo
15
ePath Learning, Inc.
Spoiled Salon Studio
Ernie’s Café
George Sprecace, M.D., J.D.
Eugene O’Neill Theater Center
Staffing Source, Inc.
Dana & Shirley Ewing
Studio 33
Joanne & Don Gibson
The Tree Group, LLC
Chester Fairlie – Attorney at Law
Tiffany Rich Photography
Flavours of Life – The Fair Trade Store
Town Hill Auto
Edgar Forest
U.S. Properties, Inc.
Glassenberg Family, LLC
Philip Volk
Benefactor
Deena & Howard Gordon
Waterhouse Salon
Citadel Broadcasting
Robert Grills
Yankee Remodeler of New London
David Hayes, M.D.
Groton-New London Airport
Richard & Annette Hinners
Patron/Corporation
Randy & Carolyn Hogg
2Wives Brick Oven Pizza
Anne & John Hunziker
Elizabeth & Anthony Enders
J. Solomon, Inc. Office Supply
Kindred Crossings Healthcare
Jewish Federation of Eastern Connecticut
New London Development Corporation
Carolyn Johnson
New London Harbour Towers
John Kanabis, CPA
Suisman, Shapiro – Attorneys at Law
Keifer’s Kettle Korn
The Gallery at Firehouse Square
Landscape Elements, LLC
Waller, Smith & Palmer, P.C.
Little Print Communications
Rose Longo
Supporter/Small Business
Evelyn MacDougall
Michelle Maitland & Joshua Martin
Akins Marketing & Design
Mariani & Reck, LLC
Aldrich, Perkins, Mulcahy & Heap, LLC
Maxwell Restaurant Equipment, LLC
Karen & Tim Anderson
McGuire & McGuire
Baratz Realty
McLaughlin Companies, LLC
Be On Purpose
Candy & Frank McNally
Marty & Randee Berliner
Medical Meetinghouse
Jocelyn Briddell, Ph. D.
Phil & Mary Ellen Michalowski
Barbara Brockhurst & Robert LaVoie
Miner & Silverstein, LLP
Patricia & John Butler
Wayne & Marilynne Morse
Byles MacDougall Funeral Service, Inc.
Muddy Waters
Captains Pizza
Nancy’s Salon
Tom & Ann Carroll
New London Republican Town Committee
Caruso Music
Jerry Olson
Chaplin’s
Ann Peabody
City Pier Hotdogs
Peggie Ford Cosgrove Public Relations, LLC
Betty Cole & D. Bruce Cole
Roberts Audio Video
Nancy Cole
Robinson & Cole, LLP
Connfetti
Law Office of Gerard R. Rucci, LLC
Devine Planning
Robert & Mary Sanderson
DNQ Properties, LLC
Secor Auto Center
Dutch Tavern
Bruce Shipman
East Coast Catering
Jeanne & Steve Sigel
Eastern Connecticut Symphony Orchestra Rob & Heidi Simmons
MEMBERSHIP
16
Family
Martha & Barbara Bauduccio
Elizabeth & Armand Beaudette
Jacquie, Edwin & Kayla Bill
Brian & Mona Carey
George & Mary-Jane Cassidy
Deirdre & Kevin Cavanagh
Bob & Mary Christina
Robert & Melody Costello, Jr.
Bill & Carol Craig
Robin Dana & Allen Longendyke
Kathy & J.D. Diaz-Saavedra
Robert Hauschild & Margaret Palmer Hauschild
Seymour & Patricia Hendel
Peter & Joy Hewitt
Richard Huhn
Al & Fran Kinsall
Raymond Koenig
Lauren Logan
Kathleen & Thomas Londregan
Cathy Lupien & Glenn Colby
Sylvia Malizia & Fred Paxton
David & Elaine Miceli
Tom & Pam Stevens Moriarty
Penny Parsekian & Geoff Kaufman
Susan Peck & Sam Gilbert
David & Darbee Percival
Stephen & Marilyn Percy
Kenneth & Mary Rowe
Helen Sandalls & Roger Beers
Angelo & Catherine Santaniello
Pat & Tod Schaefer
Jack & Bonnie Scott
Patricia & Norman Smith
Zita & Bob Smith
Adam & Jean Sprecace
Sherburne & James Stidfole
Gene & Marjorie Stringham
Tita & Walter Williams
Michael Wright & Scott Ross
individual
Alli Abraham
Frances Baratz
Kathleen Barrett
Michel Belt
Merle Bernstein
Trix Bodde
William Cornish
Nancy Cowden
Judy Danao
Tammy Daugherty
Susan Davis
Jeri DeSantis
Irma Diaz-Saavedra
Deborah Donovan
Kevin Doyle
Kristin Edwards
John Estelle
Cliff Faltus
Paul Foley
Carmelo Foti
Edith L. Geer
Shirley Gillis
Steve Gould
Marie Gravell
William Groves
Ned Hammond
Emily Higgins
Robert Hinners
Charles Hooper
Bill Humphreys
Bonnie Izen
Bud Johnson
Carmelina Kanzler
John Kashanski
Ruth Kirsch
Diane Klotz
Armand Lambert
Dorothy Leib
Lenore Levin
Ron Loomis
Olga Lupien
Rosalind Mallove
Olga Manos
Suzanne Maryeski
Sarah Matthews
Molly McKay
Nancy Moreland
Nancy Murray
Ted Nelson
Margaret O’Brien
Shelly O’Neal-Kegler
Bob O’Neill
Joy Orlando
Michael Passero
Priscilla Peabody
Lisa Perrin
David Pushner
Mamie Rock
Mary Ann Root
Peter Roper
Kate Schargus
Gabriella Schlesinger
Louisa Shakkour
Stephen Shaw
Diane Smith
Carroll Spencer
Elaine Stattler
Eleanor Suplee
Vickie Videll
Kathy Walburn
Heather Wick
Kate Wick
Jane Wickham
Bertha Willoughby
Kathy Wilts
Barbara Winkler
Dorothy Mansfield
17
Reinvestment Statistics
Year
Investment
PrivatePublicTotal
2010
$16,814,384
$310,000
Net New Jobs
Living
Volunteer
Net New Businesses
F/TP/T
New Apts
Hours
4
1616
Businesses
$17,124,384
76
12,240
-
10,307
22
-
9,213
1616
2009
$1,021,125
$851,877
$1,873,002
6
2008
$904,543
$851,877
$1,621,600
14
2007
$2,071,309
$717,057
$4,147,009
9
4514
17
7,400
2006
$7,174,302
$2,075,700
$7,228,302
3
1012
14
6,372
$27,985,663
$4,806,511
$31,994,297
36
14270
107
45,532
5-Year Total
55
Seasonal Ice Skating Rink Mission Statement
Winter 2011-2012
The Seasonal Ice Skating Rink
planned for the Parade Plaza
is intended to bring increased
pedestrian traffic to New London’s
Historic Waterfront District during
the winter months. The purpose
is to compliment the local small
businesses in The District. We
envision patrons of the rink being
able to walk across the street
to enjoy shopping, dining, art
and music. Furthermore, it will
provide an excellent venue for
skating lessons, parties and other
programming which help build a
stronger sense of community and
pride in our City.
Picture This! Winter 2011-2012
18
PHOTO
MEMORIES