FOX SS NO 2-2015.key - SeaWeb Seafood Summit

Global Tuna Sourcing Strategy
Progressing toward sustainability
Bill Fox VP, Fisheries, WWF-­‐US Lead, MTI Tuna Commodity
Seafood Summit New Orleans 10 February 2015
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Global Tuna Sourcing Strategy
1. MSC cerLfied fishery with MSC logo 2. MSC cerLfied fishery 3. FIP or ISSF parLcipant brand with traceability and from ISSF PVR 4. FIP or ISSF parLcipant brand
Rela%vely simple, highly leveraged and effec%ve!
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WWF-­‐US Partners & FIPs
Retail/Broadline/Food Service/Processors Costco, Kroger, Supervalu, Walmart, Sysco, Sodexo 24 Tuna Companies via ISSF Tuna FIPs/CerLficaLons AAFA Albacore, PNA Skipjack, Maldives Skipjack, Baja CA Yellowfin/Skipjack, Fiji Albacore, Philippines Handline, Indonesia Tuna, Viet Nam Tuna
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Why MSC?
-­‐ Highest sustainability bar available -­‐ Public-­‐facing mark of assurance -­‐ Chain of custody for fighLng IUU & fraud -­‐ Market penetraLon of ~12% tuna producLon & growing -­‐ 3-­‐5 Lmes less likely to be harmful
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MSC/Non-­‐MSC Comparison
MSC
Non-MSC
Bref
Expl. Rate B. Growth
Source: Gu%errez et al. (2012)
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Scheme Credibility
93
54
51
50
46
0
50
100
Sources: JS Consul%ng (2012) Nikoloyuk & Fuller (2012)
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Why ?
Principal ObjecLve: “Improve the sustainability of global tuna stocks….” Measured by: “…tuna fisheries meeLng the MSC cerLficaLon standard without condiLons….” Leveraged by: 24 tuna companies with ~75% of the global market
Source: ISSF Strategic Plan 2013-2017
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Why FIPs?
• WWF-­‐approved w/ objecLve of MSC cerLficaLon • Formally benchmarked against MSC standard • Formal stakeholder-­‐developed acLon plan • Time bound, objecLve is MSC in < 5 years • Independent 3rd-­‐party progress validaLon
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Why not by gear, area, species, etc.?
Over complicaLon is an impediment to success. -­‐ Leave the details up to the MSC, FIPs and ISSF parLcipaLng companies No gear, area, species, etc. is perfect. -­‐ Need to address all significant problems
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Progress since 2008
• <0.5% to ~12% tuna producLon MSC cerLfied • 8 to 24 ISSF parLcipaLng companies • Company partners (US) meeLng our advice: -­‐ Canned: nearly 100% overall & 100% for private label -­‐ FFT: about 50% overall • MSC cerLfied canned tuna in US market with logo since late 2013!
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Wild SelecLons
•
From Bumble Bee Foods, an ISSF parLcipant •
First canned tuna in US w/ licensed MSC logo •
Also licensed WWF logo •
In the US market since late 2013 •
MulLple Solid light and white tuna SKUs •
Other SKUs for sardines, salmon and shrimp
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Ocean Naturals
• From Tri Marine, an ISSF parLcipant • Carries licensed MSC logo • In the market during 2015 • Solid white and chunk light SKUs
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Thank You!
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