Board of Directors Packet

Transcription

Rhinelander Area Chamber of Commerce
Board of Directors Meeting
Wednesday August 28, 2013
7:30 am Rhinelander Chamber Board Room
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
XII.
XIII.
XIV.
Call to Order
Introductions
Approval of Agenda
Approval of July’s Meeting Minutes
Executive Committee Meeting Notes
Financial Report for July
a. Profit and Loss, Balance Sheet
b. Membership Reports
c. Chamber Gift Checks
d. Hodag Block Party
Event Updates
a. I Buy Local
b. Leadership Oneida County
c. Hodag Musky Challenge
2014 Area Guide
a. Timeline
b. Distribution & Printing
c. Sales
New Member Assignments & Thank You’s
2014 Strategic Plan Discussion
a. Board Member Profiles
Executive Director’s Report
Community Partner Reports
Other Items
Adjourn
Upcoming Board Meetings:
The Board meets the 4th Wednesday of Each Month at 7:30 am
September 25, 2013
October 23, 2013
Upcoming Business After 5:00:
Business After 5:00 is held the 3rd Wednesday of Each Month
September 18, 2013 – Treehaven
October 16, 2013 – Dahlquist Heating & Cooling
Rhinelander Area Chamber of Commerce
Board of Directors Meeting
Minutes – July 24, 2013
Directors Present:
 Brett Aylesworth
 Jennifer Cordy
 Maggie Steffen
 Dan Brekke
Linda Krebsbach - e
 Jay Anderle
 Kyle Leighton
 Eric Britton
Josh Clark - e
 Samantha Stauber
 Mayor Dick Johns
Roger Luce
Dan Kuzlik - e
 Eileen Persike
 Erin Skinner
 Kristin Van Lankvelt
Staff Present: Lara Reed
Meeting called to order at 7:35 by Aylesworth .
Introductions for Kyle Leighton new member from Eagle River Cabinets.
A motion was made seconded and carried to approve the July agenda.
A motion was made to approve the minutes from July, motion seconded and approved.
There are no Executive Meeting Notes included because everything will be discussed in the meeting.
Financial Report – given by Reed and Stauber. Income on the P&L the room tax account caught up from our
late payment from May. Registration and sponsorship income are from art fair and block party both of which
were below budget but the events still made a decent profit. The administrative fee is from the second half of
the contract with the City for economic development marketing materials. Grant income is from Room Tax for
the block party. On the expense side the advertising, event supplies, food and beverage, entertainment and
raffle are all from Art Fair and Block Party with a few stragglers from the Girls weekend. You can also see now
in the budget where the building repairs we had budgeted for are catching up to our actual spend. Year to
date still looking good and compared to last year the increase in expenses is still do to the categories and items
we had budgeted for. On the Balance Sheet things look good and the amount of true savings is just around
$34,000.
New members for the month are Tommy O’s Playhouse and Elizabeth Abbs Studio and dropped members are
Western Connection Ranch and Complete Cellular Service. Net new members are at 12 currently, goal for the
year is 15.
Events the girlfriends getaway turned out above budget mostly due to a good deal from the Days Inn because
we didn’t have as many attendees as we had planned. The numbers are now final and will be used as
additional advertising for next year’s event. Art Fair and Block Party both were good events with sponsorship
dollars lower which accounts for the differences in profits compared to 2012. A discussion for a different day
is obtaining sponsorships.
Board of Director’s Meeting Minutes
Page 1
Chamber Bucks had a few issues again in June so the numbers aren’t final. Reed indicated that maybe it’s time
to look at a different option because each month checks are getting double cashed. That is something to look
into further both with Ripco and what other Chamber programs look like.
A motion was made and seconded to approve the financials. Motion passed.
I Buy Local – Reed indicated that a sign up sheet for I Buy Local was included in the Board packets and all board
businesses were encouraged to sign up. The second year campaign will have a more focused advertising
approach, more frequency in the advertising and a stronger push for consumers. Sign up for that is currently
going on.
Leadership Oneida County is accepting applications for the 5th year of the program and this year Ben Meyer
from Channel 12 will be a participate and also doing a monthly story on the program. We can take 20
applicants so spread the word.
New Member Assignments and Thank You’s – cards for Hext Theatre, Sark Investments, and 5 Star Marketing
were passed around.
Strategic Planning- reed passed around the Board member profile to fill out and leave with her. This will help
in filling void vacancies and having a well-rounded board. A discussion on strategic planning was then began.
This month strengths and weaknesses were the focus, next month the discussion will be on opportunities and
threats. Reed will email out a separate document with notes from today’s discussion.
Community Reports:
Ambassadors – Linda absent from the meeting so no report was given.
City – Mayor – a few issues with some of the rocks in the road construction area but the rest is going pretty
well. Stone pillars there might be a donor to take care of those and fix up, new boat landing to help with Let’s
Go Fishing, such good things coming into the office every day is great. Governor will be in town tomorrow at
11am at Printpack for a check presentation.
DRI – Maggie – open house for properties really did a good thing downtown just yesterday there was a
business from Columbus, OH that was looking for office space. KC Menagerie will be closing. Event season for
the group next weekend is the beer tent at the Fair if you are available to help bartenders are still needed.
Rediculous Dae is on August 7th a lot of vendors and activities again this year. August 17th will be the ATV Pull
and Pub Crawl and it will be on Brown Street this year. August 31st will be the first annual Potato Fest – a
brochure was passed around. To do pre-registration forms are available on the new DRI website. Activities,
live music, and entertainment. Music is all free. Again will need volunteers for everything from set up to tear
down.
Room Tax – no meeting in July the next meeting will be in August
Motion to adjourn 8:30am
Upcoming Events and Activities:


Lumberjack Event Meeting 8am Wednesday July 31st
Young Professionals Tuesday July 30th 5pm at Pat’s
Page 2




Fairway to Food Golf Outing Tuesday August 13th @ 12pm at Northwood
Business After 5 Wednesday August 21st @ RMM Solutions
Executive Committee Wednesday August 21st @ 10:30am
Board Meeting Wednesday August 28th @ 7:30am
Page 3
Executive & Finance Committee Meeting Notes
August 19, 2013
Present: Brett Aylesworth, Jennifer Cordy, Erin Skinner, Eileen Persike, Lara Reed
July Financials:
A majority of the July financial items will be reviewed at the August Board meeting. A couple of
discussion points included the postage machine lease amount of $100 was for the return of our
equipment. The office has been using online postage for the last couple of months. Reed doesn’t
believe the online option is going to continue to be sustainable and we’ll need to get a machine in house
again. She’ll look into options that we can budget for in 2014. On a year to year comparison of 2012
versus 2013 the expense accounts to create the large net income difference are all accounted for and
expected big ones are staff wages, building and grounds, computers and advertising. Reed indicated she
has been doing a lot of work to clean up the Accounts Receivable so a majority of our 60 plus days have
been contacted and will be paying. One to discuss is Mole Lake Casino which indicated they were
dropping membership Reed has been in contact with the hotel manager who wrote a strong letter to
management about the importance of their Membership with us and how valuable it is to her so we’ll
see where that one goes.
There was a discussion regarding PayPal and online payments. Over the last month our online
membership renewal, signup and event registration has been live on our website. Through PayPal we
receive a 2.2% fee + 30 cents per transaction. The discussion involved is this just a cost of business or
should we pass along this fee. It was decided for now we will absorb the cost and keep an eye on how
popular this payment form becomes and re-evaluate if needed.
2014 Area Guide – the sales sheet was passed out and discussed. Some changes will be made and then
it will be sent out to those who advertised last year and via constant contact. Reed said the plan will
again be to have the Chamber office contact all of last year’s advertisers, have each Board member
select two businesses to visit and then Reed will do a majority of the rest of the sales calls.
Leadership Oneida County – update will be given at Board Meeting
Hodag Musky Challenge – update will be given at the Board meeting
Other items – Reed indicated as of late there have been a lot of donation requests from local
organizations. She also mentioned it was good timing that the same topic came up for discussion on the
Chamber Executive listserv. Many Chambers have a written policy stating they will not give out
donations. Reed will get examples and draft a copy for discussion at next month’s meeting.
Board Meeting Items –
 Event/Program Updates
 2014 Area Guide
 Strategic Plan Brainstorming
8:42 AM
Rhinelander Area Chamber of Commerce, Inc.
08/21/13
Profit & Loss Budget Performance
July 2013
Accrual Basis
Jul 13
Ordinary Income/Expense
Income
4004-02 · Room Tax
4009-00 · Membership Investment
4010-00 · New Memberships
4029-00 · Guide Advertising
4030-00 · Sponsorships
4031-00 · Registration Income
4033-00 · Leadership Oneida County
4034-00 · Young Professionals Group
4035-00 · Hodag Mkt Place Lease Pymt
4040-00 · Merchandise Income
4043-00 · Concessions
4044-00 · Raffle Income
4045-00 · Ticket Sales
4055-00 · DNR Revenue
4070-00 · Business After 5 Income
4080-00 · Chamber Bucks Revenue
4115-00 · Chamber Map
4240-00 · Administrative Fees
4250-00 · Royalties and Commissions
4260-00 · Donation
4600-00 · Grant Income
4700-00 · Other Income
49900 · Uncategorized Income
Budget
Jan - Jul 13
YTD Budget
Annual Budget
0.00
3,650.00
905.00
0.00
0.00
410.00
0.00
0.00
0.00
3,170.50
361.00
0.00
756.00
4.00
23.00
1.00
0.00
0.00
0.00
21.55
0.00
0.00
0.00
0.00
3,270.00
660.00
0.00
0.00
0.00
0.00
0.00
0.00
1,167.00
0.00
0.00
0.00
7.00
0.00
5.00
0.00
250.00
0.00
125.00
0.00
0.00
0.00
11,739.09
34,251.00
6,035.00
0.00
10,444.50
35,832.00
525.00
0.00
685.80
8,947.27
1,597.54
2,972.00
5,826.00
61.00
164.00
34.50
0.00
4,100.00
300.00
188.71
1,260.00
0.00
0.00
10,300.00
32,220.00
4,700.00
0.00
11,700.00
39,780.00
150.00
0.00
1,600.00
8,167.00
850.00
2,550.00
6,500.00
21.00
130.00
29.00
0.00
2,350.00
300.00
350.00
400.00
0.00
0.00
32,300.00
82,000.00
8,000.00
30,000.00
16,200.00
64,505.00
4,875.00
0.00
1,600.00
14,000.00
850.00
4,550.00
6,500.00
33.00
240.00
50.00
0.00
3,600.00
610.00
470.00
400.00
0.00
0.00
Total Income
9,302.05
5,484.00
124,963.41
122,097.00
270,783.00
Cost of Goods Sold
5040-00 · Merchandise Purchases
5041-00 · Hodag Market Place Sales
1,120.75
650.00
333.00
1,500.00
3,528.55
1,333.70
2,333.00
4,500.00
4,000.00
6,000.00
Total COGS
1,770.75
1,833.00
4,862.25
6,833.00
10,000.00
7,531.30
3,651.00
120,101.16
115,264.00
260,783.00
0.00
0.00
0.00
0.00
0.00
Gross Profit
Expense
4000-00 · Reconciliation Discrepancies
6000-00 · Wages
6001-00 · Director's Salary
6002-00 · Staff
4,846.14
4,469.00
3,333.00
3,708.00
24,846.12
23,134.76
23,333.00
25,958.00
40,000.00
44,500.00
Total 6000-00 · Wages
9,315.14
7,041.00
47,980.88
49,291.00
84,500.00
6010-00 · Payroll Taxes
6020-00 · Employee Benefits
6020-02 · Holiday Certificates
6020-00 · Employee Benefits - Other
1,881.33
1,288.00
6,985.13
6,016.00
9,456.00
Total 6020-00 · Employee Benefits
0.00
0.00
0.00
0.00
0.00
0.00
2,000.00
0.00
2,000.00
0.00
0.00
150.00
0.00
0.00
150.00
Page 1
8:42 AM
08/21/13
July 2013
Accrual Basis
Jul 13
6050-00 · Advertising
6050-50 · Area Guide
6050-00 · Advertising - Other
Total 6050-00 · Advertising
6068-00 · Office and Postage
6069-00 · Office Supplies
6070-00 · General Postage
6071-00 · Computer Service and Software
6072-00 · Postage Machine Lease
Total 6068-00 · Office and Postage
6080-00 · Travel and Entertainment
6085-00 · Split Profit for Events
6090-00 · Event Supplies
6093-00 · Ambassador Expenses
6094-00 · Prize Payouts
6095-00 · Food and Beverage
6096-00 · Entertainment
6097-00 · Rentals
6098-00 · Raffle Items
6100-00 · Insurance
6100-01 · Officers Liability Insurance
6100-02 · Workers Compensation Insurance
6100-03 · Property & Liability Insurance
6100-04 · Auto Liability Insurance
6100-05 · Event Insurance
Budget
0.00
1,112.15
1,112.15
466.75
343.16
30.16
100.00
Total 6130-00 · Professional Fees
6140-00 · Sales Tax Expense
6150-00 · Licenses & Permits
6160-00 · Repair and Maintenance
6160-01 · Building and Grounds
6160-02 · Equipment
6160-03 · Snow & Lawn Care
6160-04 · Trash Disposal
Total 6160-00 · Repair and Maintenance
6170-00 · Personal Property Tax
0.00
335.00
500.00
580.00
30.00
YTD Budget
14,924.46
10,549.50
15,000.00
7,900.00
25,473.96
2,332.38
2,872.16
4,216.65
382.00
22,900.00
2,345.00
3,000.00
4,100.00
630.00
Annual Budget
15,000.00
12,000.00
27,000.00
4,020.00
5,000.00
7,000.00
780.00
940.07
1,445.00
9,803.19
10,075.00
16,800.00
0.00
0.00
318.67
0.00
0.00
614.50
200.00
1,033.00
0.00
25.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
5,035.00
5,697.27
129.89
0.00
6,645.01
1,113.25
5,864.94
0.00
175.00
5,760.00
6,820.00
40.00
50.00
7,751.00
1,600.00
7,075.00
0.00
300.00
5,760.00
8,845.00
70.00
14,450.00
9,851.00
1,700.00
10,215.00
500.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Total 6100-00 · Insurance
6125-00 · Donations
6130-00 · Professional Fees
6130-01 · Accounting Services
0.00
0.00
Jan - Jul 13
0.00
1,623.79
2,207.17
0.00
721.00
0.00
250.00
390.00
0.00
1,000.00
2,750.00
300.00
1,000.00
4,551.96
5,050.00
1,500.00
2,500.00
2,750.00
300.00
2,000.00
9,050.00
400.00
188.00
2,727.30
2,387.00
3,593.00
390.00
188.00
2,727.30
2,387.00
3,593.00
0.79
0.00
150.00
0.00
184.45
30.00
410.00
20.00
960.00
220.00
12.30
22.50
0.00
250.95
6,350.00
0.00
0.00
60.00
11,514.87
1,955.25
1,259.02
610.71
14,330.00
1,200.00
2,750.00
420.00
22,000.00
2,000.00
4,650.00
720.00
285.75
6,410.00
15,339.85
18,700.00
29,370.00
0.00
55.00
0.00
55.00
55.00
Page 2
8:42 AM
08/21/13
July 2013
Accrual Basis
Jul 13
6180-00 · Utilities
6180-01 · Frontier Telephone
6180-02 · Internet
6180-03 · Electric/Gas
6180-04 · Water Utilities
Budget
270.25
129.98
412.00
0.00
270.00
70.00
412.00
0.00
Jan - Jul 13
YTD Budget
1,882.91
355.93
2,884.00
344.41
1,930.00
490.00
2,884.00
400.00
Annual Budget
3,370.00
840.00
4,944.00
800.00
Total 6180-00 · Utilities
812.23
752.00
5,467.25
5,704.00
9,954.00
6200-00 · Dues & Subscriptions
6220-00 · Education/Seminars
6270-00 · Security System
6275-00 · Bank /Credit Card Fees
6276-00 · PayPal Fees
6280-00 · Dropped Members
6300-00 · Depreciation
6310-00 · Volunteers
6900-00 · Chamber Bucks Adjustments
7000-00 · Miscellaneous
591.00
0.00
0.00
207.78
5.58
600.00
697.10
0.00
-3.00
0.00
0.00
0.00
0.00
75.00
1,430.00
700.00
400.00
580.00
2,205.00
1,200.00
400.00
1,050.00
290.00
700.00
0.00
0.00
0.00
1,336.00
472.52
323.88
1,228.15
5.58
3,555.00
4,879.70
19.50
-3.00
0.00
2,040.00
4,900.00
0.00
0.00
0.00
3,500.00
8,400.00
500.00
0.00
0.00
19,252.09
18,419.00
157,246.66
159,929.00
260,054.00
-11,720.79
-14,768.00
-37,145.50
-44,665.00
729.00
0.00
0.00
28.77
0.00
0.00
0.00
0.00
28.77
0.00
0.00
Other Expense
9010-00 · Interest Expense
9020 · Fines and Penalties
444.10
0.00
500.00
0.00
3,193.23
48.94
3,500.00
0.00
6,000.00
0.00
Total Other Expense
444.10
500.00
3,242.17
3,500.00
6,000.00
-444.10
-500.00
-3,213.40
-3,500.00
-6,000.00
-12,164.89
-15,268.00
-40,358.90
-48,165.00
-5,271.00
Total Expense
Net Ordinary Income
Other Income/Expense
Other Income
4300-00 · Interest Income
Total Other Income
Net Other Income
Net Income
Page 3
8:43 AM
08/21/13
Profit & Loss Prev Year Comparison
January through July 2013
Accrual Basis
Jan - Jul 13
Income
4004-02 · Room Tax
4009-00 · Membership Investment
4033-00 · Leadership Oneida County
4034-00 · Young Professionals Group
4035-00 · Hodag Mkt Place Lease Pymt
4040-00 · Merchandise Income
4044-00 · Raffle Income
4055-00 · DNR Revenue
4070-00 · Business After 5 Income
4080-00 · Chamber Bucks Revenue
4240-00 · Administrative Fees
4250-00 · Royalties and Commissions
4260-00 · Donation
4700-00 · Other Income
Jan - Jul 12
$ Change
% Change
11,739.09
34,251.00
6,035.00
10,444.50
35,832.00
525.00
0.00
685.80
8,947.27
1,597.54
2,972.00
5,826.00
61.00
164.00
34.50
4,100.00
300.00
188.71
1,260.00
0.00
10,508.30
32,584.00
6,470.25
8,350.00
33,656.00
461.72
-48.00
1,086.52
9,773.02
764.55
2,625.00
4,553.00
48.00
111.00
28.00
0.00
1,859.68
402.24
3,000.00
184.14
1,230.79
1,667.00
-435.25
2,094.50
2,176.00
63.28
48.00
-400.72
-825.75
832.99
347.00
1,273.00
13.00
53.00
6.50
4,100.00
-1,559.68
-213.53
-1,740.00
-184.14
11.7%
5.1%
-6.7%
25.1%
6.5%
13.7%
100.0%
-36.9%
-8.5%
109.0%
13.2%
28.0%
27.1%
47.8%
23.2%
100.0%
-83.9%
-53.1%
-58.0%
-100.0%
124,963.41
116,417.42
8,545.99
7.3%
Cost of Goods Sold
5040-00 · Merchandise Purchases
5041-00 · Hodag Market Place Sales
3,528.55
1,333.70
5,607.43
1,014.25
-2,078.88
319.45
-37.1%
31.5%
Total COGS
4,862.25
6,621.68
-1,759.43
-26.6%
120,101.16
109,795.74
10,305.42
9.4%
0.00
-24.00
24.00
100.0%
Total Income
Gross Profit
Expense
4000-00 · Reconciliation Discrepancies
6000-00 · Wages
6001-00 · Director's Salary
6002-00 · Staff
Total 6000-00 · Wages
6010-00 · Payroll Taxes
6020-00 · Employee Benefits
6050-50 · Area Guide
6050-00 · Advertising - Other
24,846.12
23,134.76
22,722.80
15,152.88
2,123.32
7,981.88
9.3%
52.7%
47,980.88
37,875.68
10,105.20
26.7%
6,985.13
2,000.00
5,078.02
0.00
1,907.11
2,000.00
37.6%
100.0%
14,924.46
10,549.50
25,473.96
11,253.60
5,760.43
17,014.03
3,670.86
4,789.07
8,459.93
32.6%
83.1%
49.7%
Page 1
8:43 AM
08/21/13
Accrual Basis
6068-00 · Office and Postage
6069-00 · Office Supplies
6070-00 · General Postage
6071-00 · Computer Service and Software
6072-00 · Postage Machine Lease
Jan - Jul 13
Jan - Jul 12
2,332.38
2,872.16
4,216.65
382.00
1,876.87
2,511.35
1,040.06
595.02
$ Change
% Change
455.51
360.81
3,176.59
-213.02
24.3%
14.4%
305.4%
-35.8%
Total 6068-00 · Office and Postage
9,803.19
6,023.30
3,779.89
62.8%
6085-00 · Split Profit for Events
6093-00 · Ambassador Expenses
6097-00 · Rentals
6100-00 · Insurance
6100-02 · Workers Compensation Insurance
6100-03 · Property & Liability Insurance
6100-04 · Auto Liability Insurance
6100-05 · Event Insurance
5,035.00
5,697.27
129.89
6,645.01
1,113.25
5,864.94
4,356.61
4,317.92
25.86
6,046.71
1,445.00
6,024.27
678.39
1,379.35
104.03
598.30
-331.75
-159.33
15.6%
31.9%
402.3%
9.9%
-23.0%
-2.6%
Total 6100-00 · Insurance
6130-00 · Professional Fees
6130-01 · Accounting Services
6130-00 · Professional Fees - Other
Total 6130-00 · Professional Fees
6140-00 · Sales Tax Expense
6160-01 · Building and Grounds
6160-02 · Equipment
6160-03 · Snow & Lawn Care
6170-00 · Personal Property Tax
6180-00 · Utilities
6180-01 · Frontier Telephone
6180-02 · Internet
6180-03 · Electric/Gas
6180-04 · Water Utilities
Total 6180-00 · Utilities
1,623.79
2,207.17
0.00
721.00
921.00
2,565.00
204.00
0.00
702.79
-357.83
-204.00
721.00
76.3%
-14.0%
-100.0%
100.0%
4,551.96
3,690.00
861.96
23.4%
400.00
200.00
200.00
100.0%
2,727.30
0.00
1,727.70
395.00
999.60
-395.00
57.9%
-100.0%
2,727.30
2,122.70
604.60
28.5%
184.45
30.00
302.84
30.00
-118.39
0.00
-39.1%
0.0%
11,514.87
1,955.25
1,259.02
610.71
1,128.01
1,177.02
1,858.46
400.47
10,386.86
778.23
-599.44
210.24
920.8%
66.1%
-32.3%
52.5%
15,339.85
4,563.96
10,775.89
236.1%
0.00
48.33
-48.33
-100.0%
1,882.91
355.93
2,884.00
344.41
5,467.25
1,881.72
454.93
2,695.00
340.00
5,371.65
1.19
-99.00
189.00
4.41
95.60
0.1%
-21.8%
7.0%
1.3%
1.8%
Page 2
8:43 AM
08/21/13
Accrual Basis
Jan - Jul 13
6200-00 · Dues & Subscriptions
6220-00 · Education/Seminars
6270-00 · Security System
6275-00 · Bank /Credit Card Fees
6276-00 · PayPal Fees
6300-00 · Depreciation
6310-00 · Volunteers
6900-00 · Chamber Bucks Adjustments
7000-00 · Miscellaneous
Total Expense
Net Ordinary Income
Other Income/Expense
Other Income
4300-00 · Interest Income
Jan - Jul 12
$ Change
% Change
1,336.00
472.52
323.88
1,228.15
5.58
3,555.00
4,879.70
19.50
-3.00
0.00
1,395.00
325.00
328.43
527.45
0.00
3,018.75
4,879.70
12.00
0.00
148.40
-59.00
147.52
-4.55
700.70
5.58
536.25
0.00
7.50
-3.00
-148.40
-4.2%
45.4%
-1.4%
132.9%
100.0%
17.8%
0.0%
62.5%
-100.0%
-100.0%
157,246.66
115,147.61
42,099.05
36.6%
-37,145.50
-5,351.87
-31,793.63
-594.1%
28.77
17.05
11.72
68.7%
28.77
17.05
11.72
68.7%
Other Expense
9010-00 · Interest Expense
9020 · Fines and Penalties
3,193.23
48.94
4,533.06
255.42
-1,339.83
-206.48
-29.6%
-80.8%
Total Other Expense
3,242.17
4,788.48
-1,546.31
-32.3%
-3,213.40
-4,771.43
1,558.03
32.7%
-40,358.90
-10,123.30
-30,235.60
-298.7%
Total Other Income
Net Other Income
Net Income
Page 3
Balance Sheet
As of July 31, 2013
Jul 31, 13
ASSETS
Current Assets
Checking/Savings
1010-00 · Petty Cash
1020-00 · Safe (Petty Cash)
1030-00 · Associated Bank
1030-01 · Regular Checking # 2211
1030-02 · Credit Card Checking #7930
1030-04 · Due to Ripco-Gift Certificates
1030-07 · Associated Bank Savings
Jul 31, 12
200.02
117.86
407.79
1,446.66
-475.00
49,439.86
Total 1030-00 · Associated Bank
1040-00 · Co-Vantage Savings
1056-02 · Ripco savings
1060-00 · Park City Credit Union Savings
Total Checking/Savings
Accounts Receivable
1100-01 · Receivables
1100-00 · Member Dues Receivables
1115-00 · Sponsorship/Other Receivables
156.36
77.60
5,799.50
3,209.99
0.00
35,748.54
50,819.31
44,758.03
10.00
5.11
54.03
10.00
5.11
54.03
51,206.33
45,061.13
4,735.37
-499.36
3,330.37
1,502.79
4,236.01
4,833.16
Total Accounts Receivable
4,236.01
4,833.16
Other Current Assets
1206-00 · Prepaid Art Fair Expenses
1207-00 · Prepaid HMC Expenses
1212-00 · Prepaid Hodrags Expenses
1310-00 · Inventory
1499-00 · Undeposited Funds
25.00
650.00
836.32
5,000.00
885.00
25.00
460.67
0.00
3,338.20
535.00
Total Other Current Assets
7,396.32
4,358.87
62,838.66
54,253.16
70,051.00
64,251.45
236,811.00
-30,683.70
-64,454.48
-104,237.03
70,051.00
64,251.45
236,811.00
-28,887.54
-63,957.56
-98,164.91
171,738.24
180,103.44
234,576.90
234,356.60
1,693.52
1,705.37
Total Accounts Payable
1,693.52
1,705.37
Other Current Liabilities
2010-01 · Current Portion LT Debt
2100-00 · Federal Taxes Payable
2110-00 · State Payroll Withholding
2200-00 · Sales Tax Payable
2379-00 · DNR Registrations Payable
2381-00 · Deferred Guide Revenue
2382-00 · Deferred HMC Registrations
2383-00 · Deferred HMC Sponsorships
3,791.40
1,709.15
459.12
16.06
-100.00
250.00
7,250.00
3,500.00
3,791.40
844.35
243.71
10.56
167.75
300.00
6,250.00
3,500.00
Total 1100-01 · Receivables
Total Current Assets
Fixed Assets
1500-00 · Land Improvements
1550-00 · Furniture & Fixtures
1570-00 · Buildings
1700-00 · A/D Land Improvements
1750-00 · A/D Furniture & Fixtures
1770-00 · A/D Buildings
Total Fixed Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Accounts Payable
2000-00 · Accounts Payable
Page 1
Balance Sheet
As of July 31, 2013
Jul 31, 13
Jul 31, 12
475.00
10.00
575.00
0.00
17,360.73
15,682.77
19,054.25
17,388.14
Long Term Liabilities
2640-00 · Co-Vantage Loan #162934
2690-00 · Less Current Portion LT Debt
104,632.73
-3,791.40
113,875.95
-3,791.40
Total Long Term Liabilities
100,841.33
110,084.55
Total Liabilities
119,895.58
127,472.69
Equity
3100-00 · Unrestricted Net Assets
3900-00 · Retained Earnings
Net Income
96,931.27
58,108.95
-40,358.90
96,931.27
20,075.94
-10,123.30
Total Equity
114,681.32
106,883.91
234,576.90
234,356.60
2400-00 · Deferred Art Fair Registrations
2403-00 · Deferred Business Expo Income
Total Other Current Liabilities
Total Current Liabilities
TOTAL LIABILITIES & EQUITY
Page 2
8:44 AM
08/21/13
Statement of Cash Flows
Jan - Jul 13
OPERATING ACTIVITIES
Net Income
Adjustments to reconcile Net Income
to net cash provided by operations:
1100-00 · Member Dues Receivables
1115-00 · Sponsorship/Other Receivables
1206-00 · Prepaid Art Fair Expenses
1207-00 · Prepaid HMC Expenses
1212-00 · Prepaid Hodrags Expenses
1215-00 · Prepaid Broomball Expenses
2000-00 · Accounts Payable
2100-00 · Federal Taxes Payable
2110-00 · State Payroll Withholding
2200-00 · Sales Tax Payable
2379-00 · DNR Registrations Payable
2381-00 · Deferred Guide Revenue
2382-00 · Deferred HMC Registrations
2383-00 · Deferred HMC Sponsorships
2386-00 · Deferred Home Show Registration
2389-00 · Deferred Hops Sponsorships
2398-00 · Deferred Sponsors Girls Getaway
2400-00 · Deferred Art Fair Registrations
2403-00 · Deferred Business Expo Income
2406-00 · Deferred Ice Drags Sponsor
2407-00 · Deferred Annual Dinner
Net cash provided by Operating Activities
-40,358.90
-156.00
4,636.15
187.50
-450.00
-836.32
125.00
-488.68
398.72
77.21
5.50
-69.00
250.00
7,250.00
3,500.00
-1,225.00
-200.00
-2,000.00
-100.00
10.00
-500.00
-25.00
-29,968.82
INVESTING ACTIVITIES
1700-00 · A/D Land Improvements
1750-00 · A/D Furniture & Fixtures
1770-00 · A/D Buildings
1,047.76
289.87
3,542.07
Net cash provided by Investing Activities
4,879.70
FINANCING ACTIVITIES
2640-00 · Co-Vantage Loan #162934
-5,479.14
Net cash provided by Financing Activities
-5,479.14
Net cash increase for period
-30,568.26
Cash at beginning of period
82,659.59
Cash at end of period
52,091.33
Page 1
New Chamber Members
Date
1/11/2013
1/11/2013
1/18/2013
1/18/2013
1/21/2013
1/23/2013
1/23/2013
1/28/2013
1/28/2013
2/8/2013
2/8/2013
2/15/2013
2/28/2013
2/28/2013
2/28/2013
2/28/2013
3/8/2013
3/15/2013
3/15/2013
3/26/2013
3/29/2013
4/10/2013
5/10/2013
5/24/2013
5/31/2013
6/21/2013
6/21/2013
7/12/2013
7/12/2013
7/24/2013
7/31/2013
Total 4010-00 · New Memberships
TOTAL
Name
Culver's of Rhinelander
Rocky's Roadhouse
Hodag Gun & Loan
RMM Solutions
SkyWest Airlines
Kinship of the North
Napa Auto Parts Rhinelander
HyPro Inc.
Habitat for Humanity
Flanders Realty Group
Shaw Building & Design, Inc.
Eagle Falls Adventure Golf & Laser Tag
Northwoods Title & Closing Services
Rhinelander Area Food Pantry (m)
Judy Bromann
Northern Lights Church of God
Best Embroideries
Tomahawk Sew & Vac
Sounds and Motion
Morgan Stanley Wealth Management
Rhinelander Area Optimist Club
Safelite Auto Glass
Digital Outdoors
Let's Go Fishing
Tammy Gobert (m)
Tommy O's Playhouse
Elizabeth Abbs Studio
Hext Theatre
Sark Investments
5 Star Marketing
Memo
New Member Jan - Dec
New Member Jan - Dec
Jan 2013 - Dec 2013
member jan 2013 - dec 2013
New Member - Annual Dues - February 2013 - January 2014
new member feb 2013 - jan 2014
New Member Feb 2013 - Jan 2014
New Member Feb 2013 - Jan 2014
feb 2013 - jan 2014
feb 2013 - jan 2014
new member Feb 2013 - jan 2014
assoc member feb 2013 - jan 2014
new member march 2013 - feb 2014
member march 2013 - april 2014
new member april 2013 - march 2014
new member april 2013 - march 2014
new member may 2013 - april 2014
new member may 2013 - april 2014
associate member june 2013 - may 2014
member dues june 2013 - may 2014
member dues june 2013 - may 2014
new member july 2013 - june 2014
Virtual Vision New Member July 2013 - June 2014 - via paypal
Amount
275.00
240.00
225.00
300.00
225.00
100.00
240.00
600.00
100.00
225.00
225.00
225.00
225.00
100.00
25.00
100.00
200.00
200.00
225.00
225.00
100.00
225.00
200.00
100.00
25.00
100.00
100.00
200.00
225.00
240.00
240.00
6,035.00
6,035.00
Dropped Members
Date
1/16/2013
1/16/2013
1/16/2013
1/16/2013
1/21/2013
2/18/2013
2/20/2013
2/25/2013
3/1/2013
5/14/2013
5/14/2013
5/14/2013
5/15/2013
6/12/2013
6/12/2013
7/9/2013
7/9/2013
7/22/2013
Name
Beauchamp, James
Bugsy's Sports Bar
Verizon Wireless - Lincoln St
Arby's
Lock-It Lock Service
Advanced Welding Institute
Outdoor Technologies LLC
Pinewood Vacation Rentals
Hodag Property Management
Eichenholz Custom Amish Furniture & More
Porcelain Magic
Tomahawk Pellet Stove Junction
TEAM Wireless
Western Connection Ranch, LLC
Complete Cellular Service
Black Lotus Computer Magic
Drafting House
Comfort Coach LLC
Total 6280-00 · Dropped Members
TOTAL
Amount
25.00
240.00
240.00
240.00
100.00
225.00
100.00
245.00
240.00
200.00
200.00
225.00
225.00
225.00
225.00
200.00
200.00
200.00
3,555.00
3,555.00
Hodag Block Party
January 1 through August 21, 2013
Date
Name
Income
6/30/2013
Memo
transfer block party sponsors
Total 4030-00 · Sponsorships
6/30/2013
6/30/2013
Webby's Block Party
Melanie Characatures
extra beer sold block party
Hodag Block Party Beer, Soda, Water
Hodag Block Party Buttons and Tickets
transfer room tax grant
260.00
260.00
3,956.50
Total Income
Gross Profit
3,956.50
2013 Hodag Block Party
2013 Block Party
2013 Hodag Block Party
2013 Block Party
6/18/2013
BMO Harris Bank - Credit Card
6/18/2013
BMO Harris Bank - Credit Card
6/30/2013
7/1/2013
Northland Printing
7/10/2013
Trig's Food Stores
7/22/2013
BMO Harris Bank - CC
7/22/2013
7/22/2013
7/22/2013
7/22/2013
756.00
756.00
Total 4600-00 · Grant Income
Expense
7/2/2013
WJJQ Radio Station
7/8/2013
Northwoods River News
7/8/2013
Lakeland Times
7/8/2013
Journal Community Publishing Group
10.00
361.00
371.00
Total 4045-00 · Ticket Sales
6/30/2013
300.00
75.00
375.00
Total 4043-00 · Concessions
7/1/2013
2,194.50
2,194.50
Total 4031-00 · Registration Income
6/30/2013
7/1/2013
Amount
200.00
144.00
110.25
204.70
658.95
buttons for Hodag Block Party
prizes for Hodag Block Party
change back from returning supplies for block party
Block Party Posters
ice for hodag block party
candy and prizes for block party
office max block party
walmart block party
walmart block party
refund for returned block party prizes
Total 6090-00 · Event Supplies
142.00
150.00
-27.35
40.00
29.85
121.86
15.13
28.93
93.80
-21.20
573.02
Page 1
Hodag Block Party
January 1 through August 21, 2013
Date
Name
6/30/2013
Miller Beer of the Northwoods - Vendor
7/8/2013
Dean Distributing (v)
Memo
Hodag Block Party
2013 hodag Block Party
Total 6095-00 · Food and Beverage
6/26/2013
Cliff Zimbler
6/26/2013
Nikki Pearson
Block Party - Cliff the Magic Man
2013 Hodag Block Party Entertainment
stage and tent rental for block party
For game use at Hodag Block Party 2013
250.00
250.00
transfer picnic license
Total 6150-00 · Licenses & Permits
8/13/2013
Advanced Disposal - Minocqua - D3
611.00
611.00
Total 6125-00 · Donations
6/30/2013
150.00
350.00
500.00
Total 6097-00 · Rentals
7/23/2013
Northwoods Children's Museum
84.00
69.00
153.00
Total 6096-00 · Entertainment
6097-00 · Rentals
7/22/2013
Amount
10.00
10.00
Invoice #D30000364772
Total 6160-04 · Trash Disposal
238.52
238.52
238.52
2,994.49
Total Expense
962.01
Net Ordinary Income
962.01
Net Income
Page 2
Hodag Block Party
Jan - Dec 12
Income
Jan - Dec 13
TOTAL
3,550.00
300.00
503.55
478.00
500.00
2,194.50
375.00
371.00
756.00
260.00
5,744.50
675.00
874.55
1,234.00
760.00
5,331.55
3,956.50
9,288.05
5,331.55
3,956.50
9,288.05
Expense
6097-00 · Rentals
6160-00 · Repair and Maintena...
1,070.31
760.17
306.81
825.00
317.00
200.00
10.00
234.49
658.95
573.02
153.00
500.00
611.00
250.00
10.00
238.52
1,729.26
1,333.19
459.81
1,325.00
928.00
450.00
20.00
473.01
Total Expense
3,723.78
2,994.49
6,718.27
1,607.77
962.01
2,569.78
1,607.77
962.01
2,569.78
Total Income
Gross Profit
Net Ordinary Income
Net Income
10:05 AM
RACC Chamber Bucks Gift Certificate
08/13/13
Balance Sheet
As of July 31, 2013
Accrual Basis
Jul 31, 13
ASSETS
Current Assets
Checking/Savings
Ripco New Bucks Account
962.08
Total Checking/Savings
962.08
Other Current Assets
Due To(From) RACC
32.90
Total Other Current Assets
32.90
Total Current Assets
TOTAL ASSETS
LIABILITIES & EQUITY
Liabilities
Current Liabilities
Other Current Liabilities
Chamber Bucks Sold
Total Other Current Liabilities
Total Current Liabilities
Total Liabilities
994.98
994.98
4,995.84
4,995.84
4,995.84
4,995.84
Equity
Opening Balance Equity
Retained Earnings
Net Income
-4,349.21
218.00
130.35
Total Equity
-4,000.86
TOTAL LIABILITIES & EQUITY
994.98
Page 1
2014 Strategic Planning SWOT Analysis
Rhinelander Area Chamber of Commerce Board of Directors
Strengths:












Our leadership and staff
We have some new events (Hodrags, Girls Weekend, Hops) that are becoming very successful
Partnerships with other community organizations and expanding our reach and involvement
such as the City of Rhinelander/DRI/Northwood Golf Course/YMCA
We have a more unified plan and approach to the way we operate, everything feeds through
the Executive Director
Our exposure and profile in the community
Improved financial picture
A creative approach to what we do – we are trying new ideas and getting rid of those old ones
that don’t work any longer
Working with other organizations and helping other non-profits
Good communication plan especially with our presence on social media and our website and
email program
Our visitors guide and website
The ability we have financially to be able to continue to improve and upkeep the building
Our ambassadors are more engaged and active
Weaknesses:










Our ability to retain quality staff
Getting our members involved in our events both volunteering and attending
Gaining sponsorship dollars
Retaining quality board members and keeping our board members engaged
Chamber Bucks program
The community does not have a true understanding of what the Chamber does or should do
Our communication plan – we have trouble reaching a certain audience of the community
Partnerships with other Chambers and communities in our area
The involvement of the younger professionals and the younger demographic in our events,
programs and activities
Utilizing our Ambassadors to the fullest
Rhinelander Tourism Marketing Committee
Bi-Monthly Marketing Report
May – June 2013
May - June 2013
Print
Hodag Country Fest Ad
 Included events provided (Summer 2013 – 2014)
 Designed ad
 Submitted to pub end of May
Online Advertising

Yahoo! Banner Ads (May 1 – June 30)
o Wrote banner and and 50 words weekend preview copy
o Designed banner ads
o Submitted end of April
o Results:
 539,602 Impressions
 807 Clicks
 0.15% Click-through-rate
Digital Billboard

Rhinelander Area Billboard
o Wrote copy to promote Chamber
o Designed digital billboard
o Submitted end of May
Television
Commercial Shoot
 Wrote multiple scripts
o The Searcher
o What Do Hodags Need?
o Did You Know?
o Looking for the Hodag
o There’s Only One
 Designed storyboards for top three scripts
o Finalized Looking for the Hodag
 Will schedule shoot around the end of July/early August
1
May – June 2013
Social Media & PR
Facebook Fans
3,232
3,043
May
Jun
Facebook Stats:
Facebook Fans Total
Facebook New Fans
New Fans from FB Ads Facebook Updates
189
189
11
3,232
Facebook Popular Post in May
 May 30 (This Saturday and Sunday, everyone fishes for free! Don’t miss out on the statewide Free
Fishing Weekend. ):
o 380 engaged users, 287 people talking about this (268 likes, 52 shares, 9 comments), 4.51%
virality
Facebook Popular Post in June
 June 7 (photo of Art Fair on the Courthouse Lawn with link to event information):
o 3,526 people reached, 85 likes, 14 comments, 15 shares
*Note: Facebook has changed its insights for page posts, so our reports will change to reflect the new categories
(no more engaged users/people talking about this/virality)
Blogs:
 May 7 – Why do we love the Rhinelander Area?: Wrote about top 5 reasons to visit Rhinelander
 May 31 – Kick Off Summer with Two Great Events in Rhinelander: Wrote about summer events
 June 24 – How to make the most of a Rhinelander summer: Wrote about summer activities such as
beach, fishing and music
2
May – June 2013
Promotion
Fan Favorite Sweepstakes
 Run dates July 15 – August 30
 Objectives:
o Promote various travel options/attractions for visitors
o Encourage engagement on the Rhinelander Facebook page
o Increase visits to the Explore Rhinelander website
 Overview: Through this contest, we will encourage fans of Rhinelander to vote for their favorite
business/attraction, etc. in a number of different categories (favorite place to take the kids, favorite
local attraction, favorite way to spend time outside) for a chance to win a prize package.
 Wrote promotion copy (web, facebook, landing page, entry form, post-entry copy, privacy policy and
official rules)
 Confirmed prizes:
o A room for two at AmericInn
o A $50 dining gift certificate at Three Coins Restaurant
o A $100 prepaid gas card
 Created logo, web pages, web buttons and facebook buttons
E-Newsletters
E-newsletter Subscribers
942
928
May
Jun
June E-newsletter
 Wrote copy and designed e-news to promote fun on the water
 Results:
o 939 Recipients
o 33.4% Open Rate
o 15.9% Click Through Rate
Wisconsin Travel Best Bets Vacation Photo Fail E-newsletter
 Wrote copy and designed e-news including spring to-dos and events
 Results:
o 945 Recipients
o 24.3% Open Rate
o 2.6% Click Through Rate
3
May – June 2013
Web Administration
8,440
6,025
May
Jun
Ongoing Web Check & Web Maintenance
 Monthly Web Check:
o Check for broken links
o Update Hodag Happenings link
o Update Community link
o Check for current copy and photos
 Summer Flip
o Flipped to spring May 15
 Merchant Services
o Removed Hodag Hops and Vine online buying option (end of day April 26)
o Will work with Paypal account and for future online payment options
 Fall Flip
o Began writing fall homepage and bounceback
Meetings
Trips to Rhinelander


May 1st – Rheinlander Lodging Presentation
June 5th – Lyn attended Rhinelander meeting
Miscellaneous
Lodging Property Presentation (May 1st)
 Researched raising room rates, it’s affects and what to do
 Wrote presentation copy and slides
 Created powerpoint
 Presented powerpoint at meeting
Website Review for America’s Best
 Reviewed America’s Best in Rhinelander website
 Gave website suggestions
 Included facebook suggestions
4
May – June 2013
Website Stats: May - Jun
Visits
Unique Visits
New Visitors
Returning Visitors
From Search Engines
From Referring Sites
Direct to the Website
Ave # of pages viewed per visit
Ave time spent per page visited
Ave time spent on site as a whole
14,465
11,610
75%
25%
61%
18%
21%
3
1:24
2:22
Top 5 pages visited
Chamber Info
Lodging
Things To Do
Home
Featured Events
Top 5 referring sites
oneidacountywi.com
ci.rhinelander.wi.gov
facebook.com
wisconsintrails.com
google.com
Top 5 search engine keyword searches
rhinelander wi
rhinelander chamber of commerce
Rhinelander
Hodag
Rhinelander wi chamber of commerce
Total Pageviews
Top Ad Words
Rhinelander vacation
Hodag
Rhinelander wi hotels
Walleye fishing
Bass fishing
Number of Ad Words
Total Clicks
Total Impressions
Click-through Rate
Ave Time Spent on
Page
4,845
4,339
4,291
4,269
2,889
Total Visits
0:50
2:13
1:40
1:07
1:15
Avg. Visit Duration
243
219
172
124
119
Total Visits
3:43
3:47
1:33
0:09
1:50
Avg. Visit Duration
768
419
174
173
128
4:29
2:46
2:37
0:44
3:17
193
750
57,643
1.30%
5
May – June 2013
Northwoods of Wisconsin (5 County)
Facebook
 17,729 Fans
 275 New fans
 159 Updates
Facebook top posts:
 May 12 (To all the mothers out there, thanks for all you do! Happy Mother's Day!):
o 2,424 engaged users, 2,010 people talking about this, 1796 likes, 134 comments, 416 shares,
6.1% virality
 June 3 (shared photo of Minocqua sunset):
o 6,040 people reached, 721 likes, 68 shares, 19 comments
Northwoods Personality App
 YTD
o iTune Total: 412
o Android Total: 131
o Total Downloads: 543
6
People in Rhinelander have been looking for the
Since then, folks from all over have come to join
mysterious creature known as the Hodag since 1893.
the search.
Show Jean Shepard image of capturing the Hodag
People looking at the Hodag in front of the Visitor Center
Models Needed: Family (A)
“I mostly keep an eye out on the golf course.”
Woman swinging golf club
Woman standing on the golf course, ready to swing
Female (A), second shot
Models Needed: One Female (A), age 30-45
“When I’m not casting, I’m looking for Hodags.”
“I spend my vacation on my bike searching for the
Man standing in the boat, ready to cast
Hodag.” Woman in helmet standing up on her
Models Needed: One Male (A), age 30-45
mountain bike, ready to bear down on the pedals
Models Needed: One Female (B), age 20-40
Version 2 - Looking for the Hodag
“I try to keep an eye out when I’m out on the lake”
Pulling water skiers behind boat
Man standing beside boat ready to pull water skiers
Models Needed: Male (B), second shot and
Models Needed: One Male (B), age 25-40
Teen (A), age 15-20
“I watch for the Hodag even when I’m shopping.”
“When I’m not napping, I’m on the lookout. “
Woman in a shop
An older gentleman lying on an Adirondack chair, ready
Models Needed: One Female (C), age 40-50
to put his hat over his face and take a nap.
Models Needed: One Male (C), age 55+
Rhinelander Area
Plan your trip
1-800-236-4FUN | ExploreRhinelander.com
Come to Rhinelander and join the search.
To learn more about the Hodag and to plan your
Older gentleman (C) napping
Rhinelander vacation, visit
Male (C), age 55+, second shot
ExploreRhinelander dot com. {appears on screen:}
ExploreRhinelander.com, Facebook, Locator = graphics
Version 2 - Looking for the Hodag

Board of Directors Packet

Transcription

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