Brochure

Member’s
Guide
02.
03.Introduction
04.Key areas of the forum
05.Services
06.Research
07.Joining the abassador programme
08.Member Application process
09.Conferences & Seminars
10.Member List
11.Contact
index
Index
03.
The London-based Youth Research Forum
(YRF) is a consortium of leading players in the
public, private and voluntary sectors concerned
about issues affecting youth. It was founded
in 2006, in response to a need recognized in
both the private and public sectors, for informed
debate and relevant up-to-date research on key
issues facing young people today.
Young people have moved to the centre of
government policy-making. In health, education,
leisure, criminal justice and citizenship, it is clear
that the formative periods in young peoples’
lives fall before they enter the world of work.
Governments are increasingly seeking to
intervene to modify youth behaviour but with
varying degrees of success.
Given that the YRF services the needs of the
young ranging from the disadvantaged through
to the supremely talented, the means to this
end is through the Forum’s programme of
Initiatives.These may take the form of creating
opportunities for young people through the
resources of the YRF Membership or initiatives
may be research led.
In either case, decisions on initiatives are
discussed with Members and these are subject
to endorsement or prioritisation by the YRF
Council. Working Parties are then formed to
help progress key initiatives.
Where the Forum’s investigation of how
children/youth developed their Moral Compass
was concerned, a multi stage initiative was
designed which included an International
Literature Review, Qualitative Research with
7 – 16 year olds followed by a comprehensive
national Online study.
The final outcomes, which identified the main
positive and negative factors impinging on
moral compass development, were launched
at Neil Stewart Associates Westminster studio
which featured short presentations by leading
experts to a large number of delegate in situ, as
well as being broadcast live on the internet to
an audience of 4000+.
The Forum brings together a highly experienced
team of professionals with diverse interests
related to young people - including government
departments and agencies, policy advisors,
corporations, NGOs, youth research specialists,
leading academics, communication and
public relations professionals, conference and
publishing houses, young people themselves
and youth opinion formers.
Young inner city activists, and young people at
potential risk of becoming excluded from social,
educational and employment opportunities, are
also consulted.
The Forum assembles the best case studies
and most recent research from academia,
commercial marketing and practical experience,
and acts as a conduit through which to provide
those working with, or serving young people’s
needs with better understanding of how to
reach them, how to find out what they think and
how to constructively influence their behaviour.
There are valuable opportunities to participate
in discussions of current and future research
needs identified by Members, and thus to make
a positive contribution to youth development.
Advisory Board Meetings are held 4 – 6 times
a year which are open to all Members. Working
Parties meet more frequently and there is a
social programme which facilitates networking
at selected venues.
YRF VISION: Successful decision-making,
to support the safer, healthier, happier
development and empowerment of children/
young people.
YRF MISSION: To deliver actionable
intelligence to policy makers on child/youth
issues within a networking Forum for public,
private, voluntary sectors, educationalists and
policy makers.
introduction
Introduction
04.
key areas of the Forum
Key areas of the Forum
The YRF invites Members with
interests in children under a broad
range of categories. We believe the
interaction between Members from a
variety of backgrounds is essential for
a holistic approach to the betterment
of the lives of young people of all
cultures and demographics.
Bespoke Qualitative Research
Online Quantitative Research
Mental toughness
Sport
Bullying
Young Opinion Formers
Creative Arts
Health
Humanitarian
Employability
Social Impact Assessments
Corporate Social Responsibility Applications
Lifestyle
AQR
05.
Independent research
The YRF can be commissioned to evaluate and validate projects related to young
people. As a key provider of Mental Toughness tests we can provide ways of validating
interventions carried out within a number of areas generally considered subjective.
AQR
Mental Toughness Assessments offered.
Specialist Qualitative research are provided including Pilot sessions at Observation
Studios; Focus Groups and Matched Pair (Depth) Interviewing - including attitude
laddering procedures. Online Quantitative Surveys are provided with national and/or
global reach.
Collaboration and Networking
The YRF encourages active collaboration between its Members. Advice, support,
research and implemented partnerships are available through the YRF.
Publications
The YRF publishes findings on behalf of its Member organisations and brings an
independent, objective approach to the evaluation of services relating to the well being
of children and young people.
Working Parties
Mind mapping sessions relate to specific social issues being addressed which
ultimately generate initiatives.
Art Therapy and Trauma counselling from a specially convened team of Clinical
Practitioners.
Choice based Conjoint Analysis
provided by
These convert multiple variables into one common set of comparable values is
producing new and profound understandings of social issue behaviour drivers.
Conjoint Analysis involves sophisticated statistical modelling which refines young
people’s behaviour choices and reduces these down to fundamental drivers of
behaviour. One of the earliest applications of CA was for the credit card industry, where
it was used to better understand people’s debt tolerances.
Choice-based conjoint requires the respondent to choose their most preferred fullprofile concept. Choices are made repeatedly from sets of 3 - 5 full profile concepts
and these choices are throught to simulate actual behaviours
The importance and preference for the attribute features and levels can be
mathematically deduced from the trade-offs made when selecting one (or none) of the
available choices.
The Choice-based conjoint analysis (CBC) (also known as discrete-choice conjoint
analysis) is the most common form of conjoint analysis.
Conjoint converts multiple variables into one common set of comparable variables.
Conjoint Analysis is relevant to most types of behaviour and is provided by YRF Member NEPA UK (Johnny Caldwell)
The Nepa portfolio is available worldwide via Stockholm (HQ), Helsinki, Oslo, London, Düsseldorf, Mumbai and Shanghai.
services
Services
06.
The Forum Members and Associates are involved
in a wide range of research projects, on an
“Laws are sand, customs are rock.
Laws can be evaded and punishment
escaped, but an openly transgressed
custom brings sure punishment.”
international basis. We work with partners to
Mark Twain
ensure independence and facilitate research in a
wide body of academic and non academic areas,
including empirical research and market research.
Some examples of our Member research are
included below.
The customs of the Forum
Guidelines for our Ambassador Program
• Members making any form of financial benefit
• The Youth research Forum invites Ambassadors
from the Forum are expected to give a 10%
in order to encourage youth involvement and
donation towards the administration and running
facilitate collaboration between those active in
of the Forum through earnings directly gained.
the field of research and those who wish to gain
experience.
• Any work commissioned by Members of the
Forum will be unbiased, although research costs
• From time to time Ambassadors of the Forum
will be expected to be paid the Forum aims to
may be seconded to Member organisations,
provide its Members with a highly qualified high
where this is the case we expect Member
quality research facility.
organisations to pay all reasonable expenses on
behalf of the Ambassador and offer lunch and
• We expect Members to act positively in the
required refreshment during the course of the
interests of other Members, no two Members
internship.
are expected to share competing interests and
any potential interests should be declared on
• While there is no set requirement to offer
application.
payment for the works of Ambassadors, where
financial benefit is derived from the work of the
Ambassador some sum representative sum
should be paid to the Ambassador.
• Where paid employment is offered we expect
Members of the Forum to reward Ambassadors
at an appropriate level based on their experience.
research
Research
07.
Do you have what it takes to help tackle one of the social
To apply as an Ambassador please contact us at:
issues that today’s society faces? Are you focused on
or telephone: 01372 469788
making a difference to the world, and want to see real
change through the work that you do? If so then an
internship at the Youth Research Forum may be for you.
[email protected]
Please submit your Curriculum Vitae together
with a cover note as to your reason for wishing to
become an Ambassador on your application.
A series of interviews will be held together with
committee approval of the application.
The Youth Research Forum’s Ambassador program is
open to people of all ages who feel they can make a
contribution to the world through their efforts in social
change. We expect a research led approach to be
followed and provide training and guidance where needed.
If you would like to recommend someone as an
Ambassador please encourage the following of
the same procedure.
Criminal background checks are carried out on all
Ambassadors as such early disclosure of issues is
recommended.
The Youth Research Forum offers its Ambassadors:
• International contacts and research opportunities
• Engagement with organisations which make a real difference
• Training on research practices and techniques that support the creation of valid research
• Volunteer, work & employment opportunities
• Opportunities to get involved in ground breaking international research
• Research opportunities for PhD and other projects of interest
• Coaching and opportunities in public speaking, event organisation and hospitality support.
joining the Ambassador program
Joining the Ambassador Program
08.
Members should apply via submission of a written
request to joint together with a covering letter with the
reason for application should be submitted by email
to [email protected]
Applications are invited on an ongoing basis, all
applications require a Proposer and Seconder
as well as universal Member support to gain
acceptance.
Youth Research Forum
C/O Glen Smith
When joining please also suggest any particular
Reform Club
104 Pall Mall
concerns with regards to conflicts of interest and also
London
list any sub committees you may be interested in.
Email: [email protected]
SW1Y 5EW
Telephone: 01372 469788
Social Programme
Forum Members are invited to various social events
throughout the year which may include BAFTA
evenings; viewings of a privately owned antique
car collection; Couture events; Film previews; Art
gallery first night previews, British Museum events,
Youth Organisations in Uniform events and special
occasions drawn from the social calendars of the
Reform Club (Pall Mall) and St. George’s-on-the-Hill
LTC (Weybridge).
The YRF, its Associates and Members are involved in
a wide range of research projects, on an international
basis. We work with partners to ensure independence
and facilitate research in a wide body of academic
and non academic areas, including empirical research
and market research. The YRF can also facilitate
product development within the area of youth
engagement, as well as associated validation of
product effectiveness.
Member application process
Member application process
09.
HOW CAN GOVERNMENT CHANGE BEHAVIOUR?
The Permanent Secretary at the Cabinet Office, Matt Tee, addressed this question. This event was
hosted by Neil Stewart Associates in Westminster and also simultaneously broadcast online.
YOUNG OPINION FORMERS RESEARCH
(n = 10,407 x 16 - 35 year olds)
Sponsored by the British Council
A Global Study of How Young Opinion Formers used and interrogated new media was conducted.
In addition, 26 key topics were rated in terms of their relative importance to respondents.
10,407 respondents were interviewed online as follows:
This research was conducted in
Near East & North Africa
EGYPT (Alexandria & Cairo) JORDAN,
MOROCCO, SYRIA
Rest of the World
UK, SPAIN, TURKEY, TAIWAN, USA
Latin America
BRAZIL, COLUMBIA, MEXICO, VENEZUELA
MORAL COMPASS RESEARCH
Sponsored by the Doha International Institute for Family Studies and Development
(Qatar Foundation)
A three stage study involving a Global Literature Review of the topic followed by Qualitative Research
and a National Online survey of 750 x 7 - 16 year old boys and girls.
The study addressed the key questions:
How do children and young people develop their Moral Compass?
What are the key factors influencing this development?
The results were presented to a live audience at Neil Stewart’s Westminster Studio which also
included a panel of leading experts and the sessions were viewed by an online audience of 4000+
interested parties.
MOTIVATING YOUNG BME VOLUNTEERS RESEARCH
Sponsored by Oxfam GB
A two day Seminar was held in Westminster to share research findings of how to motivate young
BME people to engage with volunteering and how to maintain their involvement.
Hosted by Neil Stewart Associates.
KEY STAGE TWO RESEARCH PROGRAMME
Sponsored by Omnisoft Services
A studio based, in depth qualitative research programme was conducted in a Wimbledon
Studio to evaluate a competitive range of online Key Stage Two products. All sessions were filmed.
conferences and seminars
Conferences seminars and research
10.
Member list
Member List
A Full List of Members is available on request.
Founder/CEO
Chair
Trustee
Strategic Advisor
Business Development
Secretariat
Glen G. Smith
Sarah Wadham
Emeritus Professor Elizabeth Meehan, School of Law, Queens University (Belfast)
Nick Winkfield
Rohin Malhotra
Sarah McKendrick
• The Cabinet Office
• Richard Harries, Deputy Director, Communities and Local Government
• The Home Office
• Colin Firth
• The Department for Education
• Lynsey de Paul
• The Departure of Culture, Media and Sport
• Paola de Leo
• The Department of Health
• Global Angels (Molly Bedingfield)
• Communities and Local Government
• The Office of the Mayor of London
• The Parliamentary Under-Secretary of State for Crime Prevention
• Aussie Rules Football
• The Children’s Commissioner for Wales
• Agent-General Victoria, Australia
• The Children’s Commissioner for England
• Sir Ian Botham, Sports Ambassador
• The Metropolitan Police
• Liam Botham, Sports Ambassador
• The Youth Justice Board
• Col. Hugh Purcell OBE DL, Youth Organisations in Uniform
• London Probation
• Paul Grainger, Director, Institute of Education, London University.
• University College London, Psychology Dept.
• Laura Turner, Department for Education
• Neil Stewart Associates
• Colin Adams OBE
• Policy Review Interactive and TV
• James Brokenshire MP. Parliamentary Under Secretary for State,
• Birkbeck College, University of London
Home Office Crime Reduction
• Institute of Education, University of London
• Prof. Sir Al Aynsley Green, former Children’s Commissioner England
• Prof. Adrian Furnham, Head of Psychology, University College London
• Sir Alan Steer, Education Tsar
The British Council
• The British Council UK
• The British Council USA
• The British Council SPAIN
• The British Council TAIWAN
• The British Council TURKEY
• The British Council VENEZUELA
• The British Council BRAZIL
• The British Council MEXICO
• The British Council MOROCCO
• The British Council JORDAN
• Dr. David Moore CBE (Education)
• Welsh Children’s Commissioner
• Helen Perry (Anti-Bullying App)
• Johnny Caldwell NEPA UK
• Research Now plc
• Aegis Group
• Peter Dannheisser (former Ofsted Inspector)
• Wayne Campbell, Wacfoo Films
• Sandra Beeton - Association of Panel Members
• HERA Women Entrepreneurs Against Trafficing
• Abagail Smith Tesco
• Charlie Boss The FA
• Andrew Anastasiou, Joint CEO, Child UK, Hertfordshire County Council
• Sea, Army, Air & Combined Forces of Cadets
• Volunteer Police Cadets
• Boys & Girls Brigades
• Girl Guiding & Scout Association
• British Trust for Conservation Volunteers
• HM Coastguard
• Fire & Rescue Service
• Mountain Rescue Service England & Wales
• RNLI (Future Crew)
• St. John Ambulance
• The Prince’s Trust
• BTCV
• John Manitata Joint CEO, Child UK
Clinical intervention team
• Sophie Vloothuis (Trauma Consultant) - Kahlil Consultancy
• Gifford Sutherland - Foundation4life
• Jeff Walker - Cornloft Art Studio
Youth Justice Board - Ministry of Justice
• John Drew - CEO
• Andy Newsam
• Dunston Patterson