UTS Shopfront Annual Report 2015

Transcription

UTS Shopfront is a community engagement program at the University of Technology
Sydney. Its goals are to create robust, collaborative partnerships between university and
community, to provide capacity development to community-based organisations, to
produce community-engaged scholarship and to facilitate students in developing skills for
leadership and engagement and is grounded in the social justice values of equity, diversity,
social responsibility and mutual respect.
Through these values the Shopfront recognises the importance of sharing different
forms of knowledge that exist within communities and the University. This is achieved
through three program areas:
-- Community-Engaged projects: academically rigorous projects are initiated by
community partners and undertaken by students through coursework subjects
supervised by academics. Projects can range from large, multi-disciplinary
undertakings involving several subjects over a number of semesters to small
projects that might involve one or two students
-- UTS SOUL Award leadership and volunteering initiative is a co-curricular award
brokering community volunteering and providing skills development and active
citizenship training and
-- Gateways: International Journal of Community Engagement: Shopfront’s opensource refereed e-journal focused on the practice and processes of community
engagement, providing a forum for academics, practitioners and communities. It is
jointly managed and edited in partnership with the Center for Urban Research and
Learning at Loyola University, Chicago.
UTS Shopfront is a non-profit program that provides services free of charge to
communities. All donations are tax deductible.
Right: Shopfront Showcase
CONTENTS
2 Manager’s Report 2015
3Purpose
3Vision
3Objectives
4 Executive Summary for 2015
9 Vision to Reality: Projects completed during
2015
21 Management Structure
23 Financial Statement
|1
MANAGER’S REPORT 2015
UTS Shopfront is a university-wide
program that has been partnering
with community-based organisations
since 1996. We work with our partners
to scope need and shape projects to
match these with UTS subjects, then brief
students, supervise project work and
provide ongoing mentoring and training
in areas of community organisations
and leadership to students. It brokers
ongoing relationships with organisations
that can lead to research outputs.
The focus in 2015 has been on scaling up
the breadth and reach of the Shopfront’s
activities and deepening engagement
to achieve greater learning and impact.
Achievements this year have included:
-- Being awarded second place in the
International MacJannet Prize for
Global Citizenship (depicted above),
a significant and prestigious win. The
Prize is excellent recognition of the
Shopfront’s model of community
engagement being acknowledged as
global best practice.
-- A substantial number of communityinitiated and student-run projects
were completed engaging 550
students through a mix of individual
2 | and collaborative group projects with
30% of projects being mentored by
industry coaches.
-- SOUL students have contributed over
24,000 hours of volunteering and
engagement to the community sector.
-- The introduction of the SOULstar
program has been an exciting and
innovative way to continue to grow,
enhance and develop this work.
SOULstar seeks to skill-up SOUL
students in the practice of peer
facilitation.
-- Gateways e-journal’s readership
continues to steadily grow with 9000
visitors from 120 countries. Volume
8 was published in September and
included articles from Canada, South
Africa, New Zealand, Vietnam, USA, UK
and Australia.
All of the Shopfront’s work would not be
possible without the ongoing support
of the University and its Faculties, Centre
and Units. We are indebted to numerous
academics, professional staff, students
and community organisations who have
individually or collectively supported the
Shopfront.
I would like to take this opportunity
to thank the Shopfront’s outgoing
Academic Director, Professor Paul Ashton.
Paul, who ‘retired’ last year, and has made
numerous and wonderful contribution
over many years to the Shopfront
social justice work. We know that Paul
will continue to stay connected to the
Shopfront into the future.
I would like to acknowledge the strong
support of Professor Bill Purcell, Deputy
Vice-Chancellor (International and
Advancement) and Jane Westbrook,
Director of the Advancement Division,
and her team who have encouraged and
facilitated our work.
Many thanks, finally, to the Shopfront/
SOUL team: Lisa Andersen, Chris Brew,
Rosie Catalano, Margaret Malone, Claire
Pettigrew and Penny Stannard.
Pauline O’Loughlin
Program Manager
Claire Pettigrew addressing the
Shopfront Showcase audience
PURPOSE
VISION
OBJECTIVES
Our purpose is to contribute towards
social justice and inclusiveness being
explicit and embedded in the University’s
curriculum, policies strategies and plans
and in our culture, beliefs, values and way
of working.
UTS Shopfront’s vision is to be a
world leader in university-community
engagement. This will be accomplished
through collaboration with our
community sector partners and based on
a culture of equity, diversity and mutual
respect, and by engaging students in
curricular and co-curricular programs
that produce University graduates with
an understanding of socially responsible
professional practice and active
citizenship.
The objectives of the Shopfront are to:
-- Embed and strengthen community
engagement across core University
activities.
-- Engage and collaborate with our
community sector partners, students,
academics and alumni locally and
internationally
-- Empower students to grow, contribute,
challenge and make a difference.
-- Contribute to innovation and
sustainability in the not-for-profit
sector through ongoing skills and
knowledge exchange
|3
The SOULstar team with
Professor Bill Purcell,
DVC (International &
Advancement)
EXECUTIVE SUMMARY FOR 2015 students’ involvement that allows them
This year students have completed 55
intensive community-initiated projects
as well as contributing 24,000 hours
of volunteering and engagement.
Collaborative projects have included:
research on women’s refuges for
Addison Road Community Centre;
pricing review for Alfalfa House; logo
and branding for Assistance Dogs
Australia; design for Easy Care Gardening;
developing a reconciliation plan for
Macarthur Disability Services; animation
for Mum4Refugees; stakeholder
engagement strategy for Radio
Skidrow; online archive for Sailors with
DisABILITIES; organisational rebrand for
Women in Prison Advocacy Network; and
sustainability planning for Woodbury
Autism Education and Research (see full
list of projects on page 9).
Other highlights for this year follow.
International Recognition
UTS Shopfront was awarded second
place for the prestigious MacJannet
Prize for Global Citizenship. The Prize
is awarded annually by the Talloires
Network and recognises exceptional
student community engagement
initiatives and collaborative partnerships.
The Talloires Network, an association
of over 320 universities worldwide, is
committed to strengthening community
engagement and social responsiveness
in higher education. The Selection
Committee was extremely impressed
with the Shopfront’s sustained
community engagement as well as the
4 | to experience unique work-integrated
learning as well as gaining important
skills in leadership, team work, critical
thinking and problem solving.
Professor Attila Brungs, Vice-Chancellor
and President of UTS said, in support of
Shopfront’s submission: ‘UTS is strongly
committed to the ongoing support
and development of Shopfront, which
has proven to be an integral part of
meaningful, collaborative, mutually
impactful community partnership for
almost 20 years.’
UTS: SOUL Award
(Social Outcomes through University
Leadership)
The SOUL Award is Shopfront’s
leadership and volunteering initiative
that is available for all students across
all faculties. Through SOUL, students
develop skills that are integral to
successful community engagement,
including leadership, training in complex
social issues, active communication and
project management. To complete the
Award, students undertake 100 hours of
volunteering and two days of training in
communication, project management,
leadership and social justice.
One of SOUL’s major achievements this
was year was the development and
pilot of the SOULstar leadership and
facilitation project. SOULstar grew out of
a need to meet the increasing demands
for workshops and to create greater
opportunities for student leadership
within SOUL. The pilot has been highly
successful in engaging the first cohort
which is made up of thirteen students
from six faculties. The students have
been attending regular training sessions,
critically observing SOUL workshops and
facilitation practice, challenging their
own ideas about leadership, engaging
in mentoring sessions. To date they have
co-facilitated 15 workshops.
SOUL’s record this year also includes:
-- achieving 24,000 hours of volunteering
and engagement by SOUL students
-- delivering 55 half-day development
workshops
-- running Perfect Match, a volunteer
speed networking event in partnership
with UTS Careers that has become
recognised nationally as a best-practice
university volunteer engagement
model. This year the event went
biannual, with events to celebrate
National Volunteer Week in May and
National Student Volunteer Week
in August. Twenty two communitybased organisations attended and
800 volunteer matches were created
from the event. Organisations that
participated include: Batyr, Shine for
Kids, The Smith Family, Bread and
Butter Project, Alzheimer’s Australia,
Australian Youth Climate Coalition and
Barnardos Australia.
-- A SOUL student, Sharon Chin, was
awarded the Chancellor’s Volunteer
of the Year Award in recognition
of her outstanding contribution
to student life at UTS. Sharon has
positively contributed to UTS through
her humility and altruism and her
commitment to helping others in
Sharon Chin SOUL student
receiving her UTS Volunteer of
the Year Award from Chancellor
Professor Vicki Sara
addition to her volunteering hours.
She has also donated over 20 hours a
week throughout the year to a number
of organisations including the Starlight
Foundation and the Ronald McDonald
Family Room. As a volunteer for the
Starlight Foundation, Sharon helps
out at the Starlight Express Room. This
room is focused on creating wonderful
memories for sick children and their
families.
The Showcase provided an opportunity
for the Shopfront’s community
partners to share their experiences
of collaboration. Deb Sandars from
Sailors with disABILITIES (SWD), spoke
powerfully about working with groups
of students from two faculties and how
input from the students had been central
to the SWD’s work. Stefan Atz, one of the team of students
who worked with Radio Skid Row
through the Management Consulting
Shopfront Showcase and SOUL
subject, was also able to share his
Graduation
experience as to the benefits of
The Shopfront Showcase and SOUL
completing a community-engaged
Award graduation was held in November.
project that had tangible impacts would
It presented an opportunity to celebrate
assist the organisation to achieve its
the program’s achievements and
longer term goals.
the impacts of student collaboration
and volunteering with community
International Impact
partners. The year’s work was captured
Early in the year members of the
in the official welcome to the event
Shopfront team were invited to Thailand
from Professor Bill Purcell, Deputy
to keynote and run a workshop at the
Vice-Chancellor (International and
International Seminar on University
Advancement) who also launched a
Engagement and Social Enterprise at
new Shopfront promotional animation
Srinakharinwirot University (SWU) in
developed by design students.
Bangkok. Shopfront was asked to present
The Showcase included a new element – its model of collaborative engagement
a Design Exhibition – which introduced
and provide expertise and advice on the
work by visual communications
development of community university
students developed with community
engagement in Thailand. There is a keen
partners. Nicky Hardcastle, Academic
interest in how universities can work with
supervisor of Socially Responsive
their local communities on sustainability.
Design subject, and Timothy Busuttil,
Shopfront was asked to be involved in
a student in the subject both spoke
future conferences and collaborations.
about the experiences of working on
The major three-day Asia-wide
a community-based design project.
conference had participants from the
They gave the audience an insight into
tertiary, government and corporate
what’s involved in the process and
sectors as well as strong representation
what students gain from the experience.
from NGOs. The Shopfront’s keynote
session was focused on University
Engagement and Social Contribution in
the 21st century and was moderated by
Dr Nattha Komolvathin, Anchor at the
Thai Public Broadcasting Service.
The President of SWU Professor,
Chalermchai Boonyaleepan MD at
the conclusion of the conference
publicly supported the establishment
of a Shopfront model of community
engagement that will be implemented at
SWU over the next year.
Gateways: International Journal
of Community Research and
Engagement
Gateways is an international, peerreviewed e-journal on community
research and engagement. It is
published annually through UTSePRESS
in partnership with Loyola University
Chicago, and encourages a scholarly
approach to community engagement.
Volume 8 was published in September
and features articles on public
health methodology and evaluation,
community based research, schooluniversity participatory research in
post-disaster communities, program
evaluation and community building.
Annually, Gateways has over 9000 visitors
from 120 countries.
|5
Google Squared
In October the Shopfront team
participated as clients of the first
Australian cohort of Squared [ ], a Digital
Leadership program run out of Google’s
Sydney office, for emerging leaders
in digital marketing and strategy. The
Shopfront team worked with 15 of the
participants, known as ‘squares’, on a
rapid consultancy project. The squares
worked intensively over a 24 hour period
to develop new perspectives on the
Shopfront’s programs and engagement
with industry partners. The program is a
partnership between Google and Impact
International. (Pictured above are the
Shopfront team with the Squares.)
Telling the Cana Communities
Story
Meeting the Sun on Anzac Day
This project is an excellent example
of how Shopfront works with an
organisation to scope a project, identify
skill sets required, facilitate student
engagement opportunities including
volunteers, interns and course-work and
project manages from beginning to end.
Through UTS Shopfront, Penny enlisted
the help of students in the Bachelor of
Design in Visual Communication to create
an official publication to both accompany
the performance and document the
process behind it.
A variety of different teams and
individual students worked with Cana
Communities to deliver a specially
designed book that was launched
at celebrations commemorating the
organisation’s 40th anniversary in March.
Working with Cana to develop the
book involved journalism, information
management, SOUL volunteer and
Shopfront coursework students as well as
great photography by Shopfront’s Rosie
Catalano.
The Cana team were thrilled to see the
project come together and the book
carries the following acknowledgement:
‘A new energy was brought to the book
through the UTS Shopfront students,
Larissa Bricis, Tess Gibney, Serina Hajje,
Anastasia Koninina and Karren Vergara
from the Faculty of Arts and Social
Sciences who contributed their skills
through meeting with participants
and recording their stories. A visual
communications team from the Faculty
of Design Architecture and Building
– Aaron Rossano, Linda Te, Mishlene
Khouri, Shuwen Zhang and Yan Lin –
worked diligently with Aleida Jansen
creating this beautiful product we have
today’. 6 | UTS Shopfront Annual Report 2015
Meeting The Sun is a new work of music
that incorporates poetry written by
Anzac soldiers, as well as a tribute from
the first president of Turkey. Curator and
Executive Producer of the Anzac Notes
project, Dr Penny Stannard, explained:
‘Music can engage with commemoration
and remembrance in a way that has more
resonance with what Australia is today.’
Penny spent six months researching and
developing the lyrics and inspiration for
the music, which was composed by Elena
Kats-Chernin.
‘Most often a new project for a war
memorial would be a bricks and
mortar type of thing. This is much more
intangible but the publication provides
an opportunity to build upon the
work and critically engage with what
commemoration means today. It will be a
keepsake’.
The piece was performed in Concord
at sunrise as part of the Kokoda Track
Memorial Walkway’s Anzac Day memorial
service and was broadcast on ABC Classic
FM on Saturday 25 April.
PROJECTS
-- Pacific Aid Australia
-- Palmera Projects
During 2015 fifty-five coursework
projects and 24,000 volunteer hours
-- Peopleness
were completed with a broad range of
-- Pnyx
community groups. Partners for this work -- Radio Skid Row 88.9FM
included:
-- Sailors With Disabilities
-- Addison Road Community Centre
-- Shared Path
-- Afghan Fajar Association Incorporated -- SPARK
(AFAIC)
-- Studio Artes – Studio A Social
-- Alfalfa House
Enterprise
-- Alzheimers Australia
-- Studio A artists’ work
-- Assistance Dogs Australia
-- Surry Hills Neighbourhood Centre
-- Bangalozy
-- Sydney U3A Incorporated
-- Barnardos
-- Take Heart Australia
-- Batyr
-- Touching Base Project
-- Bellingen Youth Hub
-- Village Coffee
-- Broadway Food Co-operative
-- Women in Prison Advocacy Network
-- Camp Out Inc
(WIPAN)
-- Cancer Council
-- Women’s International League for
Peace and Freedom
-- Caretakers Cottage
-- Woodbury Autism Education and
-- Cerebral Palsy Alliance
Research
-- Combined Pensioners and
-- Youth Action
Superannuants Association of NSW
-- Yuva Australia
-- Conservation Volunteers Australia
-- Easy Care Gardening
VISION TO REALITY: PROJECTS
-- Embroiderers’ Guild NSW Inc
COMPLETED DURING 2015
-- Family Advocacy
Four projects undertaken during 2015 are
-- Family Worker Training and
highlighted below. (A full list of projects
Development
starts on page 9.)
-- G-lish Foundation
-- Good On You
Sailors With disABILITES (SWD)
-- Haymarket Chamber of Commerce
SWD is a volunteer non-profit
organisation committed to changing
-- Macarthur Disability Services
the way people with a disability regard
-- Marrickville Legal Centre
themselves as well as society perceptions.
-- Marrickville Youth Resource Centre
With the help of its 130 volunteers, it uses
-- Mums 4 Refugees
sailing to build the confidence and self-- NSW Family Services
esteem of its nearly 4000 participants,
including children. (Above: clippings from
archive. Courtesy of SWD.)
A team of five design students calling
themselves 5B collaborated with SWD
on the development of its digital archive,
using information that only existed as
hard copy posters, awards and clippings.
The students also developed the visual
identity of SWD’s archive project,
showcasing 20 years of history and the
evolution of the organisation. The spirit
of openness, curiosity and genuine
commitment that came from both SWD
and from the student team allowed the
project to be a real collaboration. The students, supported by their
academic supervisor Sarah Jane Jones
delivered a project that used design
thinking to challenge the conventional
idea of an archive to really bring to life the
richness of SWD’s history.
‘Team 5B became the storytellers for
our organisation. They have created
an asset for us that will enable SWD to
show the world what we have achieved,’
said Deb Sanders, Vice President of the
SWD Board. ‘They are now part of our
community. The students were engaged,
they were thoughtful, they were fun,
they were innovative, and they were
committed.’
SWD was this year awarded the Volunteer
Management Award by the NSW
Minister for Sport. SWD acknowledge
the development of their volunteer
recruitment and retention plan by a team
of UTS Shopfront MBA students in 2013
as being a key factor in this win.
|7
Alex McInnis at
Addison Road
Community Centre
Alfalfa House Management
Consulting Team. Photo
courtesy of Dean Long
Snapshot
Project: Design of an Online Archive
Community Partner: Sailors with
DisABILITIES
Students: Thomas Ricciardiello, Tania
Andriasian, Sophia Lau, Elle McCalman and
Vincent Salinos
Supervisor: Sarah Jane Jones
Faculty: Design Architecture and Building
Subject: Socially Responsive Design
Alfalfa House
and provided a variety of pricing
structures for different food ranges
that could integrate into the overall
strategy. Members demonstrated their
engagement with AH by returning over
1500 completed surveys.
John Burke says that Alfalfa House is
in a unique position, with a strong and
loyal membership base: ‘The majority
of members are involved in supporting
and developing the Cooperative, and
the support of the Board and high
number of responses to the students’
surveys assisted greatly in providing solid
outcomes for the client.’
Alfalfa House (AH) is a not-for-profit food
cooperative based in Sydney’s inner
west that provides organic, biodynamic
and ethically sourced food with minimal
packaging and processing and affordable Maurice Cabrera, Alfalfa House Treasurer,
said that Shopfront and the two student
to its members and visitors.
teams performed key pieces of work for
Two teams of postgraduate students
Alfalfa House: ‘We have wasted little time
from the UTS B-School collaborated
in putting the recommendations into
with AH to conduct an assessment
action.’
of its current pricing policies and the
development of a business plan for its
Snapshot
longer-term sustainability. See Page
Project: Pricing and Revenue Management
10 for description of the business plan
Community Partner: Alfalfa House
project. The Pricing project is outlined
Supervisor: John Burke
below. Pricing students examined how
Faculty: UTS Business School
AH’s pricing structure could be simplified Subject: Pricing and Revenue Strategy
to offer the Cooperative members
Students: Kevin Masse, Khine Nu,
more affordable organics, without
Ahteshamul Shaon, Xiaoyu Xiao, Hilary Xu,
compromising the company’s guiding
Siyang Zhong, Li Zipian, James Cauton, Kevin
principles and values as well as creating
Handojo, Ying Ying Wu, Yuqi Wu, Wenchao
the necessary profits required to be
Zhou, Ye Zhou, Inna Ishchenko, Kyong-Hui
sustainable.
(Kay) Pak, Venkataram Ramakrishnan, Andre
The students surveyed co-op members
on the current pricing as well as
compiling a competitor analysis and
making recommendations on how
AH could differentiate from similar
organisations. Students recommended
introducing a variety of new bundles
8 | Souza, Shane Tapley, Daniel Worsley and Yi
(Fiona) Xie
Addison Road Community Centre
(ARCC)
The ARCC is home to more than 35
community, cultural and environmental
organisations. It provides social and
economic sustainable development
opportunities for the community.
It supports refugees and migrant
communities to establish viable social
enterprise and provide opportunities for
artists and potential artists.
As part of the Faculty of Arts and Social
Sciences’ Social Inquiry placement
subject, two final year students Alex
McInnis and Shanna Dib worked two
separate areas of research with ARCC.
Shanna examined poverty and the
effects of poverty in the Inner West. She
actively participated in focus groups with
emerging migrant communities, worked
in a dynamic environment among 83
service providers and participated in
forums and inter-agency meetings.
Alex examined the closure of women’s
refuges following the NSW Government’s
Going Home Staying Home reforms.
She utilised information collected from a
forum with a range of organisations and
from interviews with members of the
local community to develop advocacy
and communication material for ongoing
campaigns. Her research will help ARCC
to amplify women’s voices on the issues,
secure community funding and support
efforts to advocate for the government
to take on the responsibility of funding
women’s support services.
Rosanna Barbero, General Manager
of ARCC was very impressed with the
work the students produced. She said:
‘Shanna and Alex are both fabulous.
Their research is exceptional and I feel
honoured to work with them’.
Sayed Hussainizada from
Afghan Fajar with the
Management Consulting team
The ARCC have since hired Alex to work
with them on future research projects,
events and communications. She said:
‘It’s been great to work with people who
are genuinely driven by, and interested
in, political and social issues, and witness
how people’s ideas can become tangible
projects when they have the resources
and space. The experience has made me
value everything I’ve learnt throughout
my degree.’
Snapshot
Project: Research of Poverty Issues and
Research on Closure of Women’s Refuges
Community Partner: Addison Road
Community Centre
Students: Shanna Dib and Alex McInnes
Supervisor: Barbara Bloch
Faculty: Arts and Social Sciences
Subject: Professional Placement
Studio Artes
A team of postgraduate business
students collaborated with Studio ARTES
to support its new social enterprise,
Studio A. Studio Artes provides
meaningful inclusion in the community
for adults with a wide range of disabilities.
Its visual and performing arts programs
builds individual capabilities, encourages
creativity and innovation and enhances
community capacity. Studio A aims to
identify and develop talented artists
who have a vocational interest in the
arts to a point where they can pursue art
professionally.
The student team – calling themselves
Arty Consultants – developed a licensing
strategy to commercialise the artwork
created by Studio A artists. The licensing
strategy will enable Studio A to grow
its income by developing artwork into
sellable products as a viable revenue
stream, with the profits going back to
artists.
‘The report provides a great framework
for Studio A to enter the field of artwork
licensing,’ says Studio ARTES’s Artistic
Director Gabrielle Mordy. ‘The quality
and comprehensive nature of the report
is well beyond anything we anticipated.
We’re already drafting potential projects
to work on with Shopfront.’
Snapshot
Project: Licensing Strategy
Community Partner: Studio Artes
Student Team: Max McFarlane, Patrick
Murray, Brice Vaxelaire, Ida Hammenfors,
Fattum Prekadini and Nathan Gowdie
Industry Coaches: Tennille Cheong and
James Hayward from E3 Advisory
Supervisor: Fiona Sanders
Subject: Management Consulting
artists and potential artists. Two research
projects were undertaken with ARCC
Research on Poverty Issues
Shanna Dib worked with ARCC on
research that examined the effects of
poverty on populations in the Inner
West. Shanna actively participated in
focus groups with emerging migrant
communities, worked in an exciting
environment among 83 service providers
and participated in forums and interagency meetings.
Academic: Barbara Bloch
Student: Shanna Dib
Research on Closure of Women’s
Refuges
VISION TO REALITY: PROJECTS
COMPLETED DURING 2015
Alex McInnes worked with ARCC on
a collaborative forum that gathered
information and data from a wide variety
of organisations that are involved in
women’s refuges that were under threat
of closure. This secondary research
project involved utilising the information
collected at the forum and developing
advocacy and communication material
for ongoing campaigns.
Addison Road Community Centre
(ARCC)
Academic: Barbara Bloch
Student: Alex McInnes
The home of more than 35 community,
cultural and environmental organisations.
The Centre is sited on an old army
barracks on 8.5 acres in the centre
of Marrickville. It provides social and
economic sustainable development
opportunities for the communities
and supports refugees and migrant
communities to establish viable social
enterprise and provide opportunities for
Afghan Fajar Association
Incorporated (AFAIC)
AFAIC is a small not-for-profit that
supports communities from Afghanistan
and Pakistan in their settlement in
Australia. AFAIC provides language
classes, sport and recreational programs
for youth and provides leadership
training for young people.
|9
Governance and Strategic Planning
A team of postgraduate MBA students
undertaking the Management
Consulting subject worked with AFAIC
to undertake strategic and business
planning. The students developed a
new governance model, a revised vision
and mission statement and developed a
structure for AFAIC to formalize its project
activities into a comprehensive and fully
budgeted annual program.
Faculty: Business
Academic: Natalia Nikolova
Industry Advisor: Nigel Wainwright
Students: Anna Lee, Meimei Chau, Alison Judd,
Fahee Muddin and Lynda Stadelmann.
Alfalfa House
Alfalfa House is a not-for-profit food
cooperative based in Sydney’s inner west
that provides organic, biodynamic and
ethically sourced food to its members
and visitors to the shop.The co-op prefers
ethically and environmentally sound
products and checks with suppliers
about the conditions and methods
under which the goods are grown and
processed. As much as possible Alfalfa
House buy goods produced by organic/
biodynamic methods and by other coops. Two projects were undertaken with
Alfalfa House during 2015 were:
Business Plan
A team of six postgraduate Business
students undertook sustainability
planning for Alfalfa House. This work
incorporated financial planning for
greater business efficiencies and
growth, the feasibility of a physical
expansion and/or relocation and the
10 | development of key strategies to deepen
the organisation’s engagement with its
membership base. Overarching these
elements was the need to ensure that the
organization maintains its commitment
to its philosophy and ethical business
practices.
Faculty: Business
Industry Advisors: Andrew Rawson and Alex
Duncan (Ernst & Young)
Students: Dean Long, Alexander Zipfel,
Sayali Sarpotdar, Jiahao Feng, Katharina
Marquordt and Yohan Sharma
Assistance Dogs Australia
Assistance Dogs Australia is a national
charity that trains Labradors and Golden
Retrievers to perform everyday tasks for
people with disabilities.
Assistance Dogs provide support
to people with disabilities (such as
paraplegia, quadriplegia, cerebral palsy,
multiple sclerosis) and developmental
disabilities (such as autism) and mental
health disorders (such as post-traumatic
stress disorder).
Logo and Branding Design
Pricing Review
A team of design students developed a
new logo for Assistance Dogs Australia
giving it a modern, fresh look and feel as
well incorporating their brand mission
and core values. The new branding can
be used on all marketing collateral, print
material and digital platforms, including
the possibility of website design. This
project supports the organisation
as it moves into new areas of work.
The increased brand awareness wil
ultimately support development of the
organisation’s fundraising activities.
(Design team pictured above with their
supervisor and Laura Catherall from
Assistance Dogs Australia.)
Faculty: Business
Academic: John Burke
Students: Kevin Masse, Khine Nu, Ahteshamul
Shaon, Xiaoyu Xiao, Hilary Xu, Siyang Zhong,
Li Zipian, James Cauton, Kevin Handojo,
Ying Ying Wu, Yuqi Wu, Wenchao Zhou, Ye
Zhou, Inna Ishchenko, Kyong-Hui(Kay) Pak,
Venkataram Ramakrishnan, Andre Souza,
Shane Tapley, Daniel Worsley and Yi (Fiona) Xie
Academic: Steve House
Students: Danielle De Rome, Stephanie
Bavcangiovska, Emilia Matuszkiewicz, Rachel
Dang and Nikki Perugini
Another team of postgraduate students
studying Pricing and Revenue worked
with Alfalfa House to conduct an
assessment of its current pricing policies.
Alfalfa House currently has a threetiered pricing system, for members,
volunteers and non-members. It marks
up products differently, mostly according
to whether or not they are pre-packaged
and therefore less ethical. Alfalfa was
interested in researching if there were
more appropriate ways of pricing its
products that would be in line with its
ethics as well as creating the necessary
profits required to be sustainable.
Bangalozy
Banglaozy provides ethical, eco-friendly,
sustainable and innovative life-style
products that supports communities in
Bangladesh. The organisation aims to
Photo courtesy of Batyr
establish awareness about eco-friendly
and sustainable life style products
that are made of 100% biodegradable,
recycled or reusable materials and
are sourced from cooperative cottage
industries run by disadvantaged creative
artisans and craftsman.
Logo and Collateral Design
A team of design students developed a
logo and branding design for Bangalozy
that was consistent across all of its
collateral including: brochure, sewing
tags, social media, exhibition and
calendar.
Academic: Sarah Jane Jones
Students: Tully Harrod, Sarah Fleetwood,
Xiaoyu Guo and Elsa Hon
Students: Carla Manousaridis, Lisa Nguyen,
Amy Lomax, Jesse Funk and Georgia Quigg
purchases products in bulk at wholesale
prices, and shares them amongst its
members.
Bellingen Youth Hub
The Co-op has low overheads and a
small customer base. Postgraduate
students studying Pricing and Revenue
Management worked with the Co-op
investigate how low it could price its
goods in order to match its competition
(now that supermarkets are stocking
larger numbers of organics) and still meet
its costs. The Co-op was also interested
to discover whether there are niche areas
in organics products that it should be
targeting.
The Bellingen Youth Hub is an innovative
place to foster positive outcomes for
young people by providing access
to programs, services, activities and
resources that support their wellbeing.
Its three main objectives are to: improve
young people’s access to youth-friendly
health and wellbeing services; enhance
connectedness by building trust and
positive relationships with young people;
and nurture young talent through
offering skills and training.
Logo and Branding Design
A team of design students worked with
the organisation to develop a logo and
Batyr aims to engage, educate and
branding for Inner Cosmetics – a positive
empower young people to speak out
body image program for young girls.
about mental health issues by fostering
Other design collateral included training
an environment where talking about
materials, a body image journal, social
these issues and getting help is not
media and label designs for bottles
only accepted, but is encouraged and
of cosmetics. Bellingen Youth Hub
supported. Batyr programs connect
envisioned a new design that would
secondary school and tertiary students
increase the program’s professional look
with young speakers who have
successfully managed an experience with and help attract future funding.
mental ill health. They educate students
about the support networks and systems Academic: Kate Dilanchian
available to them and empower students Students: Katherine Li, Intan Soeryadi, Monika
Murata, Wirang Ha and Georgina Pagett
to reach out for help when they need it.
Batyr
UTS Specific Branding
A team of visual communications
students worked with Barty
to produce UTS specific
design and collateral for the organisation.
Broadway Food Co-operative
The Food Co-op is a not for profit, 100%
volunteer run, ethical alternative to
supermarkets, providing organic food
to the UTS community. The Food Co-op
Pricing Strategy
Faculty: Business
Students: Clive Azavedo, Yang Li, Norbert Pap,
Monil Salgiya, Gazal Verma, Qihang (Simon)
Wang, Chenxin Zhao, Wenyi An, Cheng Guan,
Xue Rong, Tsung-Wen Su, Yuhui Xiao, Zisheng
Zhang, Sofie Desmet, William Lochhead,
Michelle Martin, Kate Reid, Jarrad Seary and
Damien Yang
Camp Out Inc
Camp Out is a non profit incorporated
association that hosts an annual 5 night
camp for LGBTIQ young people and their
allies. The camp aims to build resilience,
capacity and community between
13-17 year old LGBTIQ young people
from across NSW, often from regional
backgrounds.
Project Management Framework
Camp Out, run entirely by volunteers,
is the only organisation of is kind in
NSW that offers an overnight camp for
LGBTIQ young people from across NSW.
| 11
Easy Care Garden design
team receiving a gift of
appreciation from their client
and a gardening image from
redesigned volunteer pack
Almost half of the participants come
from regional or remote areas. While
Camp Out is a relatively new organisation
it has been successful with its creative
approaches to complex issues and
continues to undertake directly relevant
and effective work in support of LGBTIQ
young people.
As a volunteer organisation it is difficult
to have a systematic approach in place
for organising the annual camp. Students
worked with Camp Out in developing
a project management framework
and associated documentations such
as workplans and manuals to support
running the annual camp.
Academic: Shankar Shankaran
Students: Isaac Adebayo and Denise O’Sullivan
Caretakers Cottage
Caretakers Cottage is dedicated to
helping young people in crisis. It is
committed to assisting teens and young
adults who are at risk of or currently are
homeless. Founded in 1975, Caretakers
Cottage’s youth refuge is among
the first founded in NSW. Caretakers
Cottage works to facilitate a positive and
sustainable change into young peoples
lives. Its mission is to help disadvantaged
young people to succeed in life.
Create an Accessible Service Directory
Nathaniel Johnston worked with the
Caretakers Cottage to create a service
directory for accommodation and early
intervention services across the state of
New South Wales. The directory included
services for all age groups and will be
made available to all accommodation
12 | and early intervention services in
NSW. An updated directory was a
great need for the sector as following
the NSW Government’s Going Home
Staying Home reforms – many existing
services have been shut down and/or
no longer provide the same services.
This project involved web and phonebased investigation to ensure up-to-date
information was recorded.
Academic: Hilary Yerbury
Student: Nathaniel Johnston
Combined Pensioners and
Superannuants Association of
NSW
Combined Pensioners and
Superannuates Association of NSW
Inc (CPSA) represents the interests of
pensioners and other lower income
earners across NSW.
Strategic Planning
Five postgraduate Management
Consulting students collaborated with
CPSA to develop recommendations that
will assist the organisation in being more
self-sustaining. Students undertook
detailed financial and organizational
benchmarking exercises to identify
three options for CPSA going into
the future. To support the process of
transition, students developed a change
management implementation plan
and a ‘plain language’ communications
plan. This will assist CPSA in supporting
its staff, network of members, affiliates
and stakeholders through the journey of
change.
Faculty: Business
Industry Advisor: Jennine Blundell
Students: Sasha Banki, Vicente Gomez, Niyati
Chander, Alexander Spiak and Zonya Agleam
Easy Care Gardening
A voluntary home and community care
organisation for the frail elderly, and
people with a disability in the Hornsby/
Kuring-gai areas. Easy Care helps people
maintain their gardens to ensure that
their clients can live in their own homes
longer.
Redesign of Welcome Pack and Social
Media
A team of talented designers and keen
amateur gardener worked with Easy Care
Gardening to redesign the recruitment
collateral for potential volunteers. This
included all of the forms that are sent
out in a ‘welcome pack’. The students
also developed a social media design to
be used to attract and encourage more
volunteers. (Pictured above)
Academic: Kate Dilanchian
Students: Ariel Mather Palmese, Gabriella
Clegg, Natalie Michalski, Laura Wallace and
Rebecca Lourey
Embroiderers’ Guild NSW Inc
Embroiderers’ Guild NSW Inc is a not
for profit organisation dedicated to
educate, encourage and promote the
art of embroidery in all its forms and
techniques. Members have access to
groups, workshops, courses, tutors
and the facilities at the headquarters
including the library, museum, exhibition
rooms and shop. The members range
from 5 to 80 years.
Family Advocacy Team (left),
G-Lish Foundation Team
(right)
Website Skinning/Redesign
A team of design students worked
with the The Guild to re-design
the look of its website. It had been
five years since the website design
was last updated and the students
developed a modern and inviting
‘look and feel’ for the site as well as
providing designs to create consistency
across its other social media platforms.
Academic: Nicky Hardcastle
Students: Bernadette Sidonie, Rina Fan,
Rebecca Cini, Julia Bowdler and Timothy
Busuttil
Family Advocacy
Family Advocacy is an independent
and impartial advocacy organisation
that works with families across NSW
to promote and defend the rights
and interests of people who have
developmental disability. It provides
advocacy and leadership development
opportunities for families who wish to
speak up for the rights and needs of
their family member with a disability;
workshop and information sessions
specifically for families; telephone
support and advice; Inspiration through
our resources; and systemic advocacy.
Rebranding for Consistency of Design
A team of design students (pictured
above) worked with Family Advocacy in
the development of consistent design
across its collateral. This work included:
new flier templates, new letterhead,
email templates, social media branding,
article templates, banner and powerpoint
presentation.
Students: Emily Zganiacz, Hyunwoo Kim, Alice
Tims, Manuela Nassr and Stephanie Le
Family Worker Training +
Development
Family Worker Training + Development
Programme Inc is a not for profit
organisation offering a wide range of
dynamic and affordable learning and
development opportunities across the
Greater Western Sydney area. It supports
the professional development of workers
by delivering quality, strengths based
training that draws on latest evidence
and industry best practice. Training is
focused on topics and issues current to
the needs of those working with families,
individuals and communities.
Rebranding for Consistency of Design
Family Worker Training + Development
on design concepts to ensure there was
consistency across its collateral including,
event flyers, newsletter, educational
material, brochure and social media.
Academic: Ellie Nuss
Students: Thomas Partridge, Danica Heaton,
Montana Agostino, Gemma Stoner and
Dehong Tay
G-lish Foundation
G-lish Foundation develops
environmentally sustainable income
generating projects to reduce poverty
in rural communities in Ghana. These
projects have powerful social, economic
and environmental impacts.
Develop a Visual Identity
A team of design students developed
a strong visual identity to help increase
recognition of G-Lish as a producer
of high value and beautiful products.
This project included logo design, and
developing print marketing materials
including labels, certificates and
promotional material and online design
to integrate into the existing website.
Students: Rebecca Shalala, Elowyn Williams
Roldan, Emma Chu, Koshila Perera and
Alexander Glossop
Good On You
Good On You is a start-up with a social
conscious. Its aim is to make it easy for
people to take their ethical priorities
into account when they make consumer
choices. Good on You allows consumers
to choose from hundreds of mainstream
and niche brands ranked for their
performance on issues like climate
change, child and forced labour and
animal cruelty.
By giving consumers the information
they need in a way they can easily
incorporate into everyday shopping
choices, it aim to help millions of people
avoid indirectly causing harm when they
buy products.
Branding Update
A team of design student worked
with Good on You to produce design
elements that would ensure there was
consistency of its brand and to keep
the look and feel fresh and relevant in a
highly visual industry. This work included
| 13
SOUL student Vincent Tso
volunteering for the Way Out
West Children’s Festival at
the Casula Powerhouse Arts
Center July 2015
the design of website/blog, marketing
collateral, social media, logo and brand
rating graphics.
Academic: Siobhan Costigan
Students: Christopher Matthews Seaman, Yin
Wai, (Emily) Kwok, Danica Catharina, Xiaomin
Huang and George Karkoulas
Haymarket Chamber of
Commerce (HCC)
The Haymarket Chamber of Commerce
(HCC) is a not-for-profit organisation
that represents the growing business
community in and around the Haymarket
Village Centre. It offers support,
networking opportunities, access to
information and input into government
policy making in an area that has over
2800 businesses, 2225 dwellings and 2.5
million visitors each year. Two projects
were completed with the HCC in 2015.
Marketing Plan
A class of postgraduate marketing
students worked with the HCC to
establish the current positioning of the
brand Haymarket, as perceived by the
Greater Sydney market, and then develop
a set of marketing strategies to effectively
enhance that position or to re-position it
over a 12-month planning period.
Academic: Philip Morgan
Students: Marketing Class
Communications Strategy
A team of postgraduate communications
students worked with the HCC to help
the organisation better understand
what is the best way to communicate
14 | the brand Haymarket as a commercial
location to the Greater Sydney market.
Academic: Philip Morgan
Students: Communications Class
Macarthur Disability Services
(MDS)
MDS is a non-profit community
focused organisation that operates in
the Macarthur Region and South West
Sydney. MDS provides a range of services
for people with a disability, their families
and carers.
Developing a Reconciliation Plan
MDS had developed its operational plan
for 2015-2016. A strategy within that plan
was the development of an (Aboriginal)
Reconciliation Plan for MDS. This
project involved a student undertaking
background research to assist with the
development of this plan by engaging
MDS staff, service users and community
stakeholders in the development of a.
Academic: Heidi Norman
Student: Gabrielle Ferguson
Marrickville Legal Centre
Marrickville Legal Centre is a non-profit
community based organisation and
is one of thirty nine community legal
centres across NSW. Its mission is to
promote social justice and provide free
and accessible legal services to people
who experience social and economic
disadvantage.
Design of Communication Tools
Marrickville Legal Centre in developing
new communication tools to better
assist clients accessing its tenancy
services. Collateral included newly
design brochures, emails, posters, social
media advertising and multimedia. This
project assisted to streamline and update
communication tools, to provide more
standard advice with a fresh look for its
services to foster greater engagement
and support.
Academic: Katherine Hall
Students: Jack Duffin, Weijia Guan, Jody Koay,
Lucy Nixon and Xue Hua Si Tu
Marrickville Youth Resource
Centre (MYRC)
Marrickville Youth Resource Centre
is committed to improving skills and
opportunities for young people in
the local area by delivering programs
that promote positive community
participation and action. Programs
include: school holiday activities,
Youthblock counselling and GP services
as well as other short term projects.
Stakeholder Needs Analysis
MYRC was recently affected by funding
changes and as a result of this, took
the opportunity to review its position
as a provider of youth services. A team
of five postgraduate Management
Consulting students were engaged to
review and advise MYRC on how it could
re-think some of its approaches towards
its operational and organisational
development as well as the management
and promotion of its programs and
services. This included recommendations
on increasing the participation of young
people in its program, identifying
Animation screen shot from the Mums
4Refugees design project
potential new revenue streams and
broadening engagement with the
general and youth specific community.
The review will ensure that MYRC has the
necessary information and knowledge to
re-position itself as a lead organisation for
young people in Marrickville.
Faculty: Design, Architecture and Building
Students: Jonty De Klerk, Lu Wang, Siqi Liu,
Kenny Mak and Alysse Curran
NSW Family Services
NSW Family Services is the peak body for
the child and family sector, supporting
Faculty: Business
non-government, not for profit
organisations working with vulnerable
Industry Advisors: Craig Henderson and Damia children and families. It does this through
Lion (Advisian)
promoting outcomes-based frameworks
Students: Fadi Diab, Gemma Mulready, Maita
to enable the sector to collect and use
Magno, Jason Fong and Glen Robinson
data to inform practice and collaborate
to provide better results for clients,
Mums 4 Refugees (M4R)
practitioners and organisations.
M4R is a grassroots community group
which formed in Sydney in late 2014. The Rebranding and Messaging
group is made up of mothers who have
NSW Family Services operates
come together to find ways to bring
a consultancy-based service to
about positive changes to Australia’s
help customers achieve outcomes
current system of immigration detention, measurement, collective impact and
and to support Refugees and Asylum
quality improvement. Design students
Seekers living in the community and in
worked with NSW Family Services to
detention.
help it re-launch itself with improved
Develop New Branding and Collateral
A team of five design students worked
with M4R to develop a new identity and
associated design collateral. The students
were also able to create an animation
from the perspective of the women on
Nauru Island. The powerful animation
allows the audience to empathise
with refugees and asylum seekers and
understand the conditions they’ve been
subjected to. The animation received
viral support across multiple media
channels upon release, including GetUp,
Daily Life and The Age newspaper, and
has been viewed over 68,000 times on
the Mums 4 Refugees Facebook page
alone.
promotion and messaging to the
child and family sector and beyond.
The students worked on rebranding
that included online redesign and
development of a webpage, social
media and other collateral to allow
this consultancy to be available
and accessible to a wider range of
organisations.
Students: Sakura Rimal, Briana Dionatos, Stella
Thai, Ella Cutler and Kimberley Visconti
Pacific Aid Australia (PAA)
Pacific Aid Australia (formerly
International Help Fund Australia)
specialises in assisting developing
nations in the Pacific Region in
the areas of environment, health,
education, water sanitation and supply,
economic sustainability and cultural
preservation, and direct aid to the socially
disadvantaged regardless of religious,
political, social, cultural, age or gender
background.
Event and Project Management
A team of postgraduate project
management students worked with PAA
to organise and implement a fundraising
and public awareness event held in
Martin Place that involved a multi media
expo, breakfast for a gold coin, Pacific
dancing and Pacific tourism exhibition.
The event aims to raise awareness in the
CBD on climate change and how it affects
the Pacific Islands and to raise the public
profile of the organisation.
Faculty: Design, Architecture and Building
Academic: Shankar Shankaran
Students: Steven Chan, Hemali Dave and Justin
Rice
Palmera Projects
Palmera is a social start-up ‘committed
to moving the dial from dependence to
dignity’. It aims to do this by supporting
the development and education of micro
and small enterprises to marginalised
communities. It focuses its efforts
geographically in the war-torn regions of
Sri Lanka.
Branding Consistency
Palmera had undergone a rebrand to
reflect its core values – innovative, fun
and grassroots. It wanted to reflect that
branding through everything from an
| 15
Design team joined clients Sean
Appoo and Ben Bowen from Shared
Path on an Indigenous cultural tour
of areas around Sydney
upgraded website, to donor materials
and fundraising. Palmera was assisted
with the development of these core
marketing materials by a team of design
student who helped the organisations
leverage its collateral to increase its
profile and raise funds, all with the aim
of having a greater social impact in the
villages in which they work.
Students: Erfaan Arif, Elena Kliuzhina, Wai
Chun Tang, Jaehee Seo and Jenny Tran
Peopleness
Peopleness is a social good design
company that solves community based
problems by creating services, strategies,
products and experiences.
Design of Toolkit
A team of designs students worked with
Peopleness on the design of a toolkit
aimed at homeless young people ages
16-24. This project involved developing
the visual identity and design of the
entire toolkit to be branded with the
visual language to appeal to a young
audience.
Students: Simon Blanckensee, Akina Lam,
Yujun Liao, Adrian Mok and Keira Scurry
Pnyx
Pnyx (pronounced ‘p’nics’) is an
innovative case management and
social collaboration platform specifically
developed for Australia’s community,
aged care and disability sectors.
An integrated, client-centred Case
Management and Social Collaboration
16 | platform based in the cloud, Pnyx
has been developed with the direct
participation of carers and incorporates
easy-to-use screens, document templates
and is easily accessed via devices.
Redesign of Logo and Collateral
Designs students worked with the team
at Pnyx on a review/redesign of its logo
and colour pallet so the organisation is
able to reflect the company’s qualities,
that’s it’s collaborative, facilitates social
impact and is a social enterprise. The
Icons and style of the application itself
was redesigned as well to enhance user
experience to make it more visually
intuitive.
Students: Ebony Goh, Cynthia How Tue, Tori
Savage and Sophia Chan
Radio Skid Row 88.9FM
Radio Skid Row is an inner-city
community radio station with a
commitment to working for marginalised
members of the community. It
prioritise communities underrepresented in mainstream media
including newly arrived immigrants,
culturally and linguistically diverse
groups, marginalised social groups,
and community organisations. It also
generate community partnerships and
projects that create opportunities, skill
development and on-going relationships
between communities and its members.
Supporter Engagement Strategy
Following the success of the Radio Skid
Row 30th birthday celebration and
Fundraiser event, the station wanted to
build and develop the stations supporter
base. Radio Skid Row was assisted by UTS
Business students to develop strategies
to increase the annual supporters of
the station, and therefore this potential
income stream. The overall goal was to
strengthen the stations position as the
inner west multi-cultural community
radio station.
Academic: Fiona Sanders
Industry Advisors: Gemma Hanrahan and Shez
Islam (Advisian)
Students: Stefan Atz, Ivona Milosevic, Khadeja
Sattar, Shipra Singh, Ngoc Khanh Ngo and
Lasse Krieger
Shared Path
Shared Path believe Indigenous cultures
and knowledge needs to brought to
the fore to promote confidence and
pride. One way to do this is through
economic independence and business
development. For the past three years
the co-founders of Shared Path have
been social innovators, developing
and implementing healthy lifestyle
programs in Sydney that are built to
impact on the social determinants of
health. They want to share this approach
and build connections between
Indigenous communities and corporate
Australians to create the conditions to
incubate Indigenous business and social
entrepreneurs.
Branding Strategy
A team of design students (pictured
above) worked with the Shared Path
team to develop a coherent graphic
design and branding strategy that could
be used across social media, website,
Work by Nadia Lolas, Mt
Errington: Mixed Media on paper:
Image courtesy of Studio A
printed materials, video content and
training resources. The branding will
allow Shared Path to further build on its
profile and promote its work to potential
clients.
Academic: Nicky Hardcastle
Students: Sarah Spilsbury, Oliver Ryan, Melissa
Dunkerley, Meredith Besseling and Chankyung
(Sam) Lee
Business Plan
‘Inside Track’ is an entity of Shared
Path. Shared Path aims to facilitate the
development of Indigenous business
through establishing sustainable
and mutually beneficial relationships
between Indigenous communities and
the corporate sector – using bicycles.
‘Inside Track’ is a proposed indoor
mountain bike bicycle facility that intends
to operate a program of employment
and training for young Indigenous
people. Postgraduate Business students
worked with Shared Path Team on a
business plan for this start up.
Industry Advisors: Mick Crouch and Abhi Datta
(Ernst & Young)
Students: Matthew Stanley, Steve Li, Bhanyi
Kapoor, Martina Hadolt, Carina Schmid and
Hyo-Jin Shim
Studio Artes – Studio A Social
Enterprise
Studio Artists caters specifically to adults
with disabilities who have a vocational
interest in the arts; that is, people
with an established arts practice, and
a developed portfolio of work, who
possess the drive and passion to pursue
Deb Sandars from SWD
presenting at the Shopfront
Showcase
art professionally. The program offers
participants access to high quality,
sustained artistic tuition, and supports
participants to establish the range of
skills and networks necessary for a
professional arts practice.
Licensing strategy to commercialise
Studio A artists’ work
A team of Management Consulting
students worked with Studio A
to develop a licensing strategy to
commercialise the artwork created by
its artists. The licensing strategy will
enable Studio A to grow its income
by developing art work into sellable
products as a viable revenue stream, the
profits of which go back to artists.
Industry Advisors: Tennille Cheong and James
Hayward (E3Advisory)
Students: Max McFarlane, Patrick Murray, Brice
Vaxelaire, Ida Hammenfors, Fattum Prekadini
and Nathan Gowdie
Sydney U3A Incorporated
University of the Third Age (U3A) is a
not-for-profit, completely volunteer run
organisation, providing affordable and
intellectually stimulating programs of
learning and the social contacts arising
therefrom, for retired or semi-retired
members. U3A has over 6000 members
across Sydney metropolitan region. All
members enjoy equal status and most
course leaders are members.
Logo and Branding
Sydney U3A to develop a new visual
identity, update their logo and ensure
design consistency across all collateral
including public documents, trifold
brochure, banners and the organisation’s
course book which comes out twice a
year. U3A were thrilled with the vibrant
look and feel the students design to to
attract seniors and promote U3A’s work.
Students: Jaymee Kim, Sharon Ung, Thuy AnHy Tran (Mary) and Joshua Roseberg
Sailors With disABILITES (SWD)
A volunteer, non-profit organisation
committed to changing the way people
with a disability regard themselves
and changing society’s perception
of the disabled. SWD uses sailing to
build confidence and self-esteem of
participants whilst learning the thrill of
sailing in a team environment. Programs
are offered all free of charge.
Designing an Online Archive
Design students developed the visual
identity of SWD’s archive project,
showcasing 20 years of history and the
evolution of the organisation, that existed
in hard copy images, posters, awards and
clippings discovered in early 2015.
Students: Thomas Ricciardiello, Tania
Andriasian, Sophia Lau, Elle McCalman and
Vincent Salinos
Take Heart Australia
Take Heart Australia was formed to
replicate the work of the Resuscitation
Academy in Seattle and Maryland in the
USA that have improved survival from
cardiac arrests to over 65%. Take Heart
| 17
Village Coffee Project
Management ConsultingTeam
does this by educating the public about
how common cardiac arrest actually
is and why it is everybody’s problem;
working with partners to increase the
proportion of the community trained in
high-quality CPR; designing innovative
schemes such as CPR training with
drivers’ licences and university entrance;
promoting and raising money for
defibrillator placement schemes and
registries; and working with services to
improve their interventions.
large-scale publicity campaign with the
title ‘Young Hearts’. The organisation was
working to develop a screening tool to
be used by schools and sports clubs to
screen children and young people for
hidden causes of potential cardiac arrest,
as well as training large numbers of
children in High Quality CPR. Later in the
year Take Heart Australia will be making
running an event at Luna Park to make an
attempt at the Guinness World Record in
training children in CPR over one day.
HeartSafe Communities Branding
Internship Support Manager: Amy Bishop
Student: Georgie Frykberg
Take Heart Australia launched a
new initiative in late 2015: HeartSafe
Communities. A student design team
developed a unique visual representation
through individual branding and logo
design that complements Take Heart
Australia’s overarching branding and
will be applied to promotional materials
including a brochure/flyer.
Students: Mansur Amiri, Tessa Campbell, Lara
Chapman, Kristelle De Freitas and Isabella
Sanasi
Promotional Animation
Design worked with Take Heart Australia
to spread awareness of cardiac arrest
through an illustrated short animation
that could be used in the organisations’s
promotions, events and web platforms.
Students: Robert Aquino, Liam Oxley, Ebonie
Sadler-Small and Karina Smole
Communications and Promotions
Georgie Frykberg worked with Take
Heart Australia on the promotion of its
18 | Touching Base Project
Touching Base facilitates links between
people with disability, their support
organisations and the sex industry
in NSW, developing information and
education programs for sex workers,
people with disability and carers and
raising public and professional awareness
of issues in the provision of sex industry
services to people with disabilities.
Touching Base supports the human and
legal rights of people with disability to
access the sexual lifestyle of their choice.
Research
Three social research students worked
with Touching Base on a project to
develop a unique overview of how
Sydney metropolitan local councils
currently regulate the sex industry.
This first stage examined the current
approved Local Environmental Plans
(LEP) of 40 metropolitan councils to
ascertain the impact of local planning
regulations on the permissibility of sex
work. The project had several elements:
including gathering and collating data on
current regulations via the official NSW
legislation/ regulation website as well as
conducting a survey of local councils in
regards to regulation of the sex industry.
Academic: Heidi Norman and Barbara Bloch
Student: Yolanda Thomas, Cailin Anning and
Madison O’Mullane
Village Coffee
Village Coffee has been set up in Sydney,
NSW primarily to sell PNG’s smallholder,
Arabica organic coffee and ensure that
the benefits go back to the farmer. Its
aims are to improve financial benefits
from the coffee market to PNG and to its
people.
Business and Financial Plan
MBA students worked with Village Coffee
to develop a three-year business and
financial plan to shift the organisation
from a start up into a fully operational
enterprise that delivers benefits for smallscale coffee farmers in PNG.
Industry Advisors: Shaun Hopkirk and Philipp
Nies (Ernst & Young)
Students: Armaghan (Armi) Morshedizadeh,
Bryan Langman, Yury Popov, Danielle Burdon,
James Minchin and Diana Smith
Women in Prison Advocacy
Network (WIPAN)
WIPAN is a grassroots community charity
governed by women, including reformed
ex-prisoners, dedicated to advancing the
prospects and wellbeing of women and
female youth affected by the criminal
SOUL Award students
participating in workshop
justice system. WIPAN addresses the
many issues facing criminalised women
and female youth both systemically,
by advocating to improve the criminal
justice systems and individually, through
mentoring.
Organisational Rebrand
WIPAN to develop an organisational
rebrand, to help promote and raise
awareness of the organisation and its
work. The project also involved the
illustration of a legal resource guide to be
distributed to women in custody within
NSW to make it more accessible and
engaging.
Students: Courtney Brookes, Stephanie Tu,
Allysha Fung and Rommany O’Sullivan
Women’s International League
for Peace and Freedom
Designing Collateral for Centenary
The NSW Branch of WILPF worked with
visual communications on the design of
a web site, a centenary newsletter and
relevant publicity, including a centenary
banner to add to the historical collection
accumulated over the years marking
a range of activities in response to the
issues of social justice and equality.
The NSW Branch aimed to increase
its visibility in NSW, nationally and
internationally and wanted to make its
activities more relevant to young women
(and men) to support its causes and take
interest.
Students: Myra Shimada, Shutian Cheng, Lucy
Gavan, Amy Zhou and Linda Safarik
Woodbury Autism Education and
Research
Woodbury is a small independent
school for children with autism located
The League is an international working
at Baulkham Hills. It is the first and only
for peace, disarmament and social
school of its kind in Australia to provide
justice. WILPF supports the work of
education for children with autism using
the UN and works for the elimination
Applied Behaviour Analysis (ABA) as its
of discrimination on basis of sex, race,
teaching methodology. Woodbury was
religion or any other grounds. Its key
established in 2006 with key objective
objectives are (1) promotion of women
to provide the only research validated
to full and equal participation in society
education for children with autism in
(2) respect for human rights (3) universal
Australia. There are many such schools
disarmament and resolution of conflict by worldwide.
non-violent means (4) democratization
of the UN (5) environmentally sustainable Sustainability Plan
Management Consulting students
development (6) changing world
government spending priorities to meet helped Woodbury to review its existing
business model and determine its
human needs.
long-term sustainability, investigate
the possibility of creating other income
streams to support the school and
explore other business models that use
methodology to assist children with
autism.
Industry Advisors: Derek Burrows and John
Leung (E3Advisory)
Students: Rogan Vasaigana, Elodi Soeberg,
Arushi Gupta, Brendan Moore and Trish Fink
Youth Action
Youth Action is the peak organisation
representing young people and youth
services in NSW. Its work helps build the
capacity of young people, youth workers
and youth services, and it proactively
advocate and leads to shape the agenda
on issues affecting these groups. Youth
Action provides ongoing sector support
to youth workers and services via inhouse expertise, practice experts groups
and various training opportunities and
conferences. Youth Action engages
young people to raise their voices on the
issues that matter the most to them. Two
projects were undertaken with Youth
Action in 2015.
Branding Consistency
Youth Action in implementing a brand
refresh with a new website and then
extended these design elements across
other collateral to create new Powerpoint
templates, business cards, icon sets and
info-graphics and social media. The
aim was to create branding consistency
across platforms and to provide the
Youth Action team with a comprehensive
suite of designs which could be easily
used for multiple projects.
| 19
Yuva Australia Design Project
Team
Students: Jacqueline Halloran, Zhijun Liu, Laura
McLean, Nathan Cunial and Imogen Grist
Membership Pricing
Youth Action had started the process of
reviewing the offering of its membership
program for Youth Services and NGOs
that involved redesigning offering
that members receive as part of their
membership fees.
Postgraduate students worked with
Youth Action on appropriate pricing
structures for this refreshed model. This
project allowed students to conduct
market research into NGO based
membership models, and propose a
pricing structure that met the capacity
of youth services and accurately reflect
the value gained from membership.
The pricing structure needed to take
into consideration different types of
organisations, varying budget sizes and
different ways organisations interact with
Youth Action. It also needed to include
an evaluation of current pricing and
potential impacts of changing pricing
models. This could directly contribute
to the profitability and sustainability of
Youth Action, enhancing its ability to
support Youth Services in NSW.
Faculty: Business
Students: Ran Gu, Yuyao(Yvonne) Mu, Luke
Roughton, Valiant Tenacious, Thi Phuong
Khanh Vu, Yibin Wang, Caiwei (Elva) Zhu,
Chao-An Chang, Junting Lao, Yasemin Saatci
20 | Kenet, Yudi Tang, Kaizhe Wang, Camilla D’Arcy,
Pei Chen Hsu, Anna Lewin-Tzannes, Zhanqin
Su, Melissa Svinos, Laurence Yau, Riya Choksi,
Arushi Gupta, Eleanor Leeming, Kim Thien
Trang Quach, Samantha Smith and Yan Yan
(Jessica) Wu
Yuva Australia
Yuva Ausralia Inc. is a non-for-profit
community organisation for the unity,
professional development and outreach
of Indian-Australian Youth. It was formed
during the Indian Prime Minister’s key
visit to Sydney in 2014. YA aims to foster
strong ties between the two nations
through young people and also works for
the issues, development and progress of
the young Indian diaspora in Australia.
Rebrand of the organisation
Design students worked with Yuva
Australia to re-brand the organisation to
assist in building its profile and funding.
This design work involved rebranding
Yuva’s collateral and marketing materials,
refreshing the website and providing
copyright free artwork material through a
photoshoot.
Students: Stephanie Balchin, Jessica Bilski,
Alexandra Shiel, Christine Yee and Jade
Grayson
MANAGEMENT STRUCTURE
UTS Shopfront is a university-wide
program which is in the portfolio
of the Deputy Vice-Chancellor
and Vice President (International and
Advancement).
The staff are:
Former Academic Director
Professor Paul Ashton is a founding
member of the Shopfront. He was until
his retirement in 2015 responsible for
the academic and strategic direction
of the Program. Paul was a Professor of
Public History at the University’s Faculty
of Arts and Social Sciences and Cofounder and Co-director of the Research
Centre for Creative Practice and Cultural
Economy and the Australian Centre for
Public History. He has been involved
in community engagement since his
appointment at UTS in the mid 1990s and
had been Shopfront’s Academic Director
since 2004.
Program Manager
Pauline O’Loughlin is responsible for the
overall direction, management, activities
and administration of UTS Shopfront and
SOUL Award. She identifies and works
with appropriate partners, establishes
strategic relationships and formalises and
monitors dealings between UTS staff,
students and community organisations.
Pauline conceptualises and implements
new programs in engagement for the
University, drawing upon global best
practice to identify opportunities for
academic and external audiences.
Pauline also manages the e-journal
Gateways.
Community Engagement Coordinator
Lisa Andersen is responsible for the
strategic development, implementation
and management of communication
plans that raise the profile and resources
of the Shopfront with both external and
internal stakeholders. Lisa also supervises
and manages a range of research and
community-based projects. Lisa was also
Alternate Academic Director
the Senior Researcher for the Australian
Stephen Wearing is Associate Professor
Research Council funded CAMRA Project
with the School of Leisure and Tourism
(Cultural Asset Mapping in Regional
at the Faculty of Business. Stephen was
Australia) and Manager of the Empty
Chair of Youth Challenge Australia for
Spaces Project. During 2015 Lisa was
a decade and directed a number of
seconded to the Creative Industries
leisure and tourism community-based
Innovation Centre where she managed
projects in Costa Rica, the Solomon
research and special projects, including
Islands, Guyana, Papua New Guinea and
publication of the book Creative Business
Australia. Stephen is also working with
local communities along the Kokoda Trail. in Australia.
SOUL Award Administrator
Rosie Catalano — while maintaining
many of the Shopfront’s mission critical
administrative, communications and
technology tools — supports a broad
range of projects, undertakes research,
participates in information days and
assists with special projects such as
Empty Spaces and the Parramatta Female
Factory Memory Project.
Student Engagement Coordinator
Claire Pettigrew is responsible for the
ongoing development and strategic
direction of the UTS SOUL Award. Claire
is developing collaborative, cooperative
and strategic partnerships with a broad
range of community organisations, nongovernment organisations, government
departments and corporations to assist
in the development SOUL. She also
consolidates University networks to
ensure there are strong foundations
across faculties and administrative areas
to support projects and the development
of SOUL.
| 21
Student Engagement Officer
Christopher Brew is responsible for
the ongoing development and delivery
of the UTS SOUL Award and SOULstar.
Chris brings his considerable experience
as a facilitator in community and
tertiary education, as well as work in
campaigning and research to the team.
Projects Manager
Penelope Stannard coordinated the
MBA Management Consulting subject.
Penny has over twenty years experience
working in the not-for-profit sector
with a range of government and nongovernment organisations. Her area of
expertise is in developing and delivering
community engagement initiatives
through generating multi-tiered,
strategic partnerships between diverse
stakeholders to produce new research
and cultural material.
Managing Editor — Gateways
Margaret Malone is responsible for
every aspect of the Gateways’ editorial
process, from commissioning articles,
overseeing the peer review process,
through to design and publication
and ensuring excellence in each
volume. Margaret also works with the
Editorial Committee to direct strategic
development for the journal.
REFERENCE GROUP
The Reference Group advises on both
the long-term management and broad
policy directions of the Shopfront as well
as continuous quality improvement. The
Reference Group assists in identifying
suitable opportunities for the Shopfront
to further develop its program and
resources and it is also utilised as a skills
bank to draw on expertise for specifically
targeted projects or research.
Peter Alexander: Faculty of Law
Mal Booth: University Librarian
Robert Crawford: Faculty of Arts and
Social Sciences
Penny Crofts: Faculty of Law
Tanja Dreher: University of Wollongong
Jenny Edwards: Faculty of Business
Tracy Taylor: UTS Business School
Darrall Thompson: Faculty of Design
Architecture and Building
Chris Wong: Faculty of Engineering and IT
22 | UTS Shopfront Annual Report 2015
FINANCIAL STATEMENT
UTS provides financial support for salaries and operating costs for the Shopfront as well as accommodation, technological
support, email and internet, training and development, building repairs and maintenance, insurance, financial services, advice on
recruitment and public relations services.
ANNUAL ACCOUNTS YEAR ENDING 31 DECEMBER 2015
SHOPFRONT OPERATING ACCOUNT
$
$
Income
Consulting/Research Fees
University Budget Allocation
25,000
416,000
TOTAL INCOME
441,000
Expenditure
Salaries (including on-costs)
Collaborative Projects/Consultancies
Travel (Domestic and Overseas)
Entertainment (Seminars/Workshops)
350,670
37,000
2,826
10,181
Office and Teaching Supplies
2,563
Computer hardware/software
4,247
Depreciations2,400
Postage and Freight
1,603
Telecommunications 3,901
SLA Agreement
2,280
Staff Development
5,993
Printing and Photocopying
7,258
Fees and Subscriptions
1,000
TOTAL EXPENDITURE
431,922
CLOSING BALANCE
9,078
| 23

UTS Shopfront Annual Report 2015

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