specs

Inlink Media Digital Production Specs
What assets are needed when Inlink design your creative
Production Specs
Lobby Screens
Introduction.
This document outlines the artwork files needed by Inlink’s
production and development team when they design 10 second
Lift Format A Screens
flash advertisements, adformation pages, sponsorship banners
or wi-fi and mobile banners.
Lift Format B Screens
Cafe Screens
Fitness Screens
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At A Glance
Inlink Formats
Format A Format B Media Ads
Page
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Office Lift and lobby digital screens
Carpark Lift and lobby digital screens
Cafe digital screens
Fitness digital screens
Adformation Pages
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Wifi Banners
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Wi-Fi banners and client URL
935 x 410 px & 300 x 250 px
Content Sponsorsihps
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Content Sponsorship Logo
Animated Content Sponsorship
728 x 90 px &
964 x 90 px
Lead-in Pages
Submission Requirements 12
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10 second Media Ads
About
We recommend using high quality imagery, whilst not cluttering
the advertisement with too much text. We aim to design an
advertisement that is clear, punchy and follows your campaign
objectives. A typical advertisement will have 2-4 frames during
the 10 second ad duration.
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Media Ad Design Formats
Elements Required
Format A
1. High quality images, these should be selected
Dimensions:
768 x 1360 pixels
Duration:
10 seconds
Audio: No
based upon screen formats
2. High quality logos in .png, .eps or .psd format
(logos need to have a transparent background)
3. A colour palette or brand colours
4. The copy that you would like included
5. Brand fonts – PC friendly
6. Story board of how you would like the creative to
animate and run
7. Style guide/Brand guidelines
8. Examples of current/previous advertisements that
we might be able to reference
9. TVC’s can be adapted for creative on screen.
Please provide in .mp4 .avi or .mov
Format B
Dimensions:
800 x 600 pixels
Duration:
10 seconds
Audio: No
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AdFormation pages
About
An AdFormation page is used so that a client can associate
their brand with relevant, targeted audience editorial, whilst
surrounding the editorial in their branding.
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AdFo Design Formats
Elements Required
Format A
1. High quality images, these should be selected
Dimensions:
768 x 1360 pixels
Duration:
10 seconds
Audio: No
based upon screen formats
2. High quality logos in .png, .eps or .psd format
(logos need to have a transparent background)
3. A colour palette or brand colours
4. The copy that you would like included
5. Brand fonts – PC friendy
6. Story board of how you would like the creative to
animate and run
7. Style guide/Brand guidelines
8. Examples of current/previous advertisements that
we might be able to reference
Format B
Dimensions:
800 x 600 pixels
Duration:
10 seconds
Audio: No
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Wi-Fi Banners
About
Static advertising banners will be displayed on Apple, Android,
Blackberry or Windows based smart phones, tablets, or laptops
when a user connects to the “FREE Wi-Fi by inlink.” Wi-Fi
hotspot. Once the user has accepted the T&C’s they will be
re-directed to your website of choice.
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Wi-Fi Specs
Elements Required
Medium Rectangle
1. High quality images, Images should be based upon
Dimensions:
300 pixels wide x 250 pixels high
banner sizes
2. High quality logos in .eps or .psd format (logos need
a transparent background)
3. A colour palette of your brand colours
4. The copy that you would like included
5. Brand fonts – PC friendly
6. Style guide/Brand guidlines
7. Examples of current/previous advertisements that
may be used as a reference
Masthead
Dimensions:
935 pixels wide x 410 pixels high
8. A website URL you’d like users re-directed
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Content Sponsorship
About
Content sponsorships include logo, banners and a lead in page
Your logo will be placed on top of a light grey bar.
Banners will be placed underneath all editorial stories. These
banners can be either static or animated, it is the advertisers
choice. The Lead in page will play for 2 seconds before the
content article.
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Content Sponsorship - Logo & Banners
Elements Required
1. High quality logo in .eps or .psd format (logos need
to have a transparent background)
2. High resolution images Images should be chosen
based upon banner sizes.
3. A colour palette or brand colours
4. The copy that you would like included in the banner
5. Brand fonts – PC friendly
6. Style guide/Brand guidlines
7. Examples of current/previous advertisements that
might be used as a reference
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Content Sponsorship - Lead-in page
Most lead-in pages introduce the following content
Format A
piece. Typically it will read (for example) - ‘Business
Dimensions:
768 x 1360 pixels
News brought to you by (Client’s name)
Duration:
10 seconds
Audio: No
Elements Required
1.High resolution images, Images should be chosen
based upon format sizes.
2.High quality logos in .eps or .psd format
3.A colour palette or brand colours
4.Brand fonts – PC friendly
5.Style guide/Brand guidlines
6.Examples of current/previous advertisements that
might be used as a reference
Note: Lead-in pages must be static and cannot
include any moving elements/animation
Format B
Dimensions:
800 x 600 pixels
Duration:
10 seconds
Audio: No
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Submission Requirements
Delivery deadlines
All files must be submitted to Inlink two (2) weeks prior to the campaign start date.
This time allows for the design of your creative along with the opportunity for the client to put forward their comments should they think any
changes need to be made.
All material to be submitted through our file dropbox site: https://www.hightail.com/u/inlinkmedia
Please clearly label the submitted files.
Questions
If you have any technical questions, please contact our National Traffic Manager:
Claire Brookes
03 8696 4210
[email protected]
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