- ITE HCMC

Transcription

- ITE HCMC

11th ITE HCMC 2015 – Mekong’s Largest Travel Event
Saigon Exhibition & Convention Center
Ho Chi Minh City, Vietnam
10 – 12 September 2015
POST SHOW REPORT
Date: October 26th 2015
ITE HCMC 2015 concludes with resounding success
On behalf of the organizing committee of ITE HCMC 2015, held on 10 th – 12th September 2015,
we would like to express our sincere thanks to all local and international buyers, exhibitors,
trade association partners, media partners, agents and suppliers for contributing to the success
of the event. The 3-day event achieved a remarkable visitorship of 25,623 visitors and received
a considerable amount of media coverage.
ITE HCMC 2015 welcomed exhibitors, buyers, media, visitors and delegates from 35 countries
and regions. The three-day event hosted 200 international and regional buyers and attracted
over 11,169 trade visitors and 14,454 public visitors, more than 250 exhibitors from 21
countries and territories, including Brunei, Cambodia, Germany, India, Indonesia, Japan, Laos,
Malaysia, Maldives, Republic of Korea, Myanmar, Netherlands, Poland, Philippines, Taiwan,
Thailand, Turkey, UAE, UK, as well as 27 Vietnam provinces, cementing its status as one of the
fastest growing international tourism trade events in the region.
This year, the hosted buyer programme received more than 5,320 pre-scheduled appointments
where buyers and sellers were presented the opportunity to meet, discuss and exchange
business. The post-show tours, which allowed buyers and media to experience the beauty of
Vietnam and immerse in the country’s rich culture and heritage, were also well-received.
EVENT ANALYSIS
No. of Visitors
200
5,320
32 countries
Afghanistan, Australia, Brunei, Bulgaria, Cambodia, China, Canada,
Czech Republic, France, Germany, Laos, Philippines, Thailand,
Myanmar, Malaysia, Maldives, India, Indonesia, Israel, Italy, Japan,
Lithuania, Nigeria, Poland, Russia, South Korea, Spain, Taiwan, Turkey,
United Arab Emirates, United Kingdom, United States, Vietnam
25,623 visitors (increase 20% compare to 2014)
43.6% Trade visitors (increase 22% compare to 2014)
56.4% Public visitors (increase 18% compare to 2014)
INFORMA EXHIBITIONS
indigo.informa.com / www.itehcmc.com
1
Total Exhibition Space
No. of Exhibitors
(Participating companies and
brands)
No. of Hosted Buyers
Pre-Appointments
ITE HCMC 2015’s network
10-12 September 2015
Saigon Exhibition and Convention Center (SECC)
6,000 sqm
250+
Page
Show Dates
Venue
POST SHOW REPORT
EXHIBITORS ANALYSIS
Exhibitors Profile
ITE HCMC's status and scope has
been upgraded, attracted a lot of
relevant visitors and many quality
activities from exhibitors in recent
years. ITE is an ideal platform for
travel professionals to introduce their
products and services to the market.
Mr. Tran Doan The Duy,
Deputy General Director, Vietravel
94%
90%
of the exhibitors were satisfied with the
quality of visitors
of the exhibitor stated that the exhibition
played an important role in their marketing
activities within the region
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Accommodation / Hotels / Resorts
Advice / Consultancy
Associations / Institutions
Attractions / Theme Parks / Museums
Business Travel / Corporate Incentive
Convention / Exhibition / MICE Organisers
Cultural / Eco-Tourism
Edu-Tourism / International Student
Recruitment
Education / Training Providers
Luxury Travel / Golf Tours / Cruises
Medical Tourism (Health / Wellness / Aesthetics)
Tourism Organisations / Tourism Promotion
Tour Operators / Travel Agencies
Transportation / Airline / Carriers
Travel Related Products and Services
Travel Technology
Page
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INFORMA EXHIBITIONS
POST SHOW REPORT
Many thanks for effort & support to create a chance for us to have opportunities to meet
international partners/sellers/buyers. ITE HCMC is a good trade fair for travel agents to
make B2B meetings. We wish you all the best and hope to be a part of the next edition.
Ms. Do Thi Luyen, Chief Representative of VJSC Co., Ltd
of exhibitors launched/marketed new products and services at the exhibition
of exhibitors felt that the exhibition was a good platform to penetrate new markets
of the exhibitors managed to successfully generate new sales leads
of the exhibitors stated that the exhibition was good to strengthen current market
presence/customer relationships.
of exhibitors felt that the exhibition was a good opportunity to gain new
customers/partners
3
of the exhibitors stated that exhibition helped to raise the profile of their company
Page
69%
82%
80%
88%
80%
90%
INFORMA EXHIBITIONS
POST SHOW REPORT
BUYERS ANALYSIS
Purchasing Responsibility
3% 3%
2.1 Sole responsibility
26%
2.2 Joint responsibility
68%
2.3 Advisory influence only
2.4 No influence
Main objectives of Buyers
To buy products/services in
CLMV destinations
10%
38%
18%
To buy products/services in
Non-CLMV destinations
To meet potential partners
and build contacts
4
To explore business
opportunities and market
intelligence
My experience is quite nice to attend
this fair. I'd like to come again . ITE
help us to know more about the
travel field and help us to grow our
business. Thank you!
Vijay Pal | Magadh Travels & Tours,
India
Page
34%
A good selection of destination
experiences, operators to fulfill our
needs especially in Mekong Regions,
heritage products, suppliers.
Maureen Brennan | Incentive
Connect International, Australia
INFORMA EXHIBITIONS
POST SHOW REPORT
VISITORS PROFILE
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Affluent Travelers / Public
Bulk Buyers
Companies with Incentive Programmes
Corporate Travel Managers
Destination Management Companies
Event Planners
FIT and GIT Organisers and Buyers
Incentive Houses
Meeting Planners
MICE Organisers
Tour Operators
Travel Agents
25,623 Visitors
11,169 Trade Visitors
14,454 Public Visitors
97%
of the visitors said that they would want to
visit the next edition of ITE HCMC
MORE THAN 9 OUT OF 10
rated that the exhibition met or exceeded
their expectation
PURCHASING RESPONSIBILITY
MAIN OBJECTIVES
5.1 Decides
5.2 Co-Decides
5.3 Recommend only
5.4 Advisory
5.5 Others
Evaluate the show for future participation
To buy products/services in CLMV destinations
To buy products/services in Non-CLMV destinations
To meet potential partners and build contacts
To explore business opportunities and market intelligence
2% 3%
8%
10%
9%
21%
15%
35%
71%
Page
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26%
INFORMA EXHIBITIONS
POST SHOW REPORT
EXHIBITION HIGHLIGHTS
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Opening Ceremony / Mekong Tourism Alliance Awards (MTAA)
Photo Gallery: “Beauty of ASEAN Community" // “Amazing ASEAN”
Friendship Golf Competition of Mekong river sub-region countries
International press conference chaired by VNAT
Pre-show and post-show tours for hosted buyers and hosted media
Seminars on prospective tourism markets (CLMTV, Europe, India, Indonesia, etc.)
Travel Fun Fair Day for public visitors
ITE HCMC 2016
8 - 10 September 2016
Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City, Vietnam
BOOK YOUR STAND TODAY TO SECURE A PREMIER LOCATION!
Pham Huy Hoai
Senior Project Manager
T: +84 8 3910 0306 Ext: 113
E: [email protected]
INFORMA EXHIBITIONS
Linh Pham
Marketing Executive
T: +84 8 3910 0306 Ext: 105
Page
Violet Yong
Exhibition Director
T: +65 6411 7709
6
For more information, please contact:
POST SHOW REPORT
MEKONG TOURISM ALLIANCE AWARDS 2015
1. Best Airlines of the year:
 Cambodia: Cambodia Angkor Air.
 Myanmar: Myanmar Airways International.
 Thailand: Thai Airways International PLC.
 Viet Nam: Vietnam Airlines
2. Best Outbound Tour Operator of the year
 Cambodia: Sophiya Travel & Tours
 Myanmar: Shan Yoma Travel & Tour Co. Ltd
 Viet Nam: Vietravel
3. Best Inbound Tour Operator of the year
 Cambodia: Great Angkor Tours
 Myanmar: Adventure Myanmar Tours & Incentives
 Thailand: Donna Tour Co. Ltd
 Viet Nam: Saigontourist
4. Best 5 star hotel of the year
 Cambodia: Naga World
 Myanmar: Kempinski Hotel Nay Pyi Taw
 Thailand: Pullman Bangkok Hotel G
 Viet Nam: Hotel Majestic Saigon
 Viet Nam: Intercontinental Hanoi Westlake
5. Best Resort of the year
 Cambodia: Sokha Hotels & Resorts
 Myanmar: Aye Yar River View Resort
 Thailand: Centara Hotels & Resorts
 Viet Nam: Vinpearl Land Nha Trang

INFORMA EXHIBITIONS
Page
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6. The attractive tangible heritage of the year
 Cambodia: Angkor Wat
 Myanmar: Bagan
 Thailand: Ayutthaya Historical Park
 Viet Nam: Phong Nha - Ke Bang National Park.

- ITE HCMC

Transcription

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