Film Business Cooperation Proposal The Greek

Film  Business  Cooperation  Proposal  The  Greek  Tourist  Organization  PROJECT  BACKGROUND  INTRODUCTION  TO  FILM  AND  TEAM  TOURISM  DATA  ANALYSIS  COOPERATION  LINKING  FOR   FILM  AND  PUBLICITY
AGENDA
PARTNERSHIP  REQUIREMENTS   AND  BENEFITS
In  Depth  Analysis  of  Motivations  From  Micro  Blog  –  An  equivalent  of  Twitter  in  China.  We  saw  the  restlessness  of  Chinese  people’s  hearts  through  the  spreading  of  the  idea  “The  world  is  so  big,  I  want  to  explore  it”  throughout  the  all  population.   This  is  not  only  an  online  phenomena  but  it  is  a  real  tendency.  The  Tremendous  Increase  of  Tourism  Market  In  2014  the  number  of  Chinese  tourists  travelling  abroad  exceeded  100  million,  all  together  109  million  people.  Increase  in  number  of  Chinese  tourists  abroad  12000
Changes  in  total  expenses  of  Chinese  tourists  abroad  1800
1600
10000
1400
1200
8000
1000
6000
800
600
4000
400
2000
200
出境人数(万人次)
2013
2011
2009
2007
2005
2003
2001
1999
1997
1995
0
1993
0
In  2014  the  total  amount  spent  by  Chinese  tourists  travelling  abroad  reached  165  billion  USD!  因私出境(万人次)
总消费金额(亿美元)
China  has  been  the  world’s  country  with  largest  tourism  consumptions  abroad  for  three  years  in  a  row  starting  from  2012!  The  purchasing  power  of  Chinese  tourists  abroad  is  47%  of  the  world’s  market.   In  2014,  China  was  the  country  with  the  highest  number  of  tourists  abroad.  In  2014,  the  95%  of  tourists  travelling  to  Palau  during  the  Lunar  New  Year  period  were  Chinese.   The  rest  of  the  world  is  already  thinking  of  ways  to  attract  and  serve  Chinese  tourists.  Satisfy  the  Chinese  audience  desire  and  fantasy  for  travelling  abroad!  World  Edition  Tiny  Times!  Our  film  will  become  the  Bible  for  Chinese  tourists  travelling  abroad!  Unprecedented  Platforms  for  Publicity  Campaign  Linkage.  Chinese  First  Tier  Production  Team  and  Casts.  The  Audio  Visual  Impressions  of  Chinese  films  that  Carries  Forward  the  Values  of  a  Generation.  A  Great  Travel  Film  in  the  Cinema  Chain.  Investments  for  Over  80  Million  CNY.  Project  Overview  Hollywood  Filmmaking  Processes  and  Crafts.  Shooting  Dates:  October-December  2015.  A  Commercial  Genre  Film  with  Mainstream  Values.  Release  Schedule:  May  2016.  MAIN  TEAM  AND  CASTS  Top  Casts  Top  Director  and  Executive  Producers  Executive  Producer  (Option  1):  Kevin  Tsai
Asia  most  popular  Chinese  TV  host.   Best  seller  writer  among  all  the  Chinese  speaking  regions.   Crossover  celebrity.   The  most  refined  artist  of  speech.   Extraordinary  master  of  entertainment.   After  graduating  from  UCLA  School  of  Theatre,  Film  and  Television,  it  is  the  first  time  for  him  to  be  an  Executive  Producer  for  a  feature  film.  Executive  Producer  (Option  2):  Xu  Zheng  Famous  actor.   Famous  director.   The  most  successful  director  and  actor  in  the  best  series  of  travel  films  “Lost  in  ...”.   The  best  insurance  for  the  Chinese  boxoffice.   The  filmmaker  who  exceptionally  good  in  digital  media  and  sales.   A  super  filmmaker  who  reaches  a  box-office  of  over  3  billion  CNY  in  total.  Director:  Leste  Chen
Major  works:   Eternal  Summer  The  Great  Hypotist  Say  Yes  Miss  Granny  The  most  popular  director  for  the  audiences  born  in  the  80s  whose  works  have  exceeded  a  box-office  of  1  billion  CNY  in  total.   Great  appeal  for  the  audience.   Asia’s  hottest  young  leading  director.  Leading  Actor  (Option  1):  Takeshi  Kaneshiro
Major  works:   The  Crossing  1&2  Dragon  House  of  Flying  Daggers  Red  Cliff  The  Warlords  Perhaps  Love  Confession  of  Pain  ChungKing  Express    Character:    A  lonely  man  who  carries  a  mysterious  secret  from  his  past  and  lost  on  the  trip  but  finally  find  his  true  love  on  the  road.  Box-office:
  The  Crossing  1,  2014,  195.31  Million  CNY  Dragon,  2011,  170.18  Million  CNY  Red  Cliff  1&2  ,  2008-2009,  520  Million  CNY   Video:  32
Hot  Topics
Entertainment:  89
Celebrity:  79  Food:  143
Travel:  141
 Other  hot  topics:   TVC  Star,  Advertising  endorser  for  “Chanel”,  “Lipton  Milk  Tea”,  “Dior”  and  “Citizen”.  Best  Actor  Award  at  the  18th  Television  Drama  Academy  Awards.  One  of  China’s  most  valuable  actors  ever.  Asia’s  most  Handsome  Man   Ultimate  Male  Divinity  Artist’s  Related  Topics  Super  Star,  ChungKing  Express,  Mixed  blood,  Cool,  Solitary  Hero,  Low-key,  Shy,  Libra  (Horoscope)  Leading  Actor  (Option  2):  Wu  Xiubo
Major  works:   Finding  Mr.  Right  The  Four   th
26  Golden  Eagle  Award,  Best  Actor  26th  Golden  Eagle  Award,  Favorite  Actor  2011  Huading  Awards,  Best  Chinese  Actor  in  a  TV  Series  17th  Shanghai  International  TV  Festival,  Most  Popular  Actor   Character:   A  lonely  man  who  carries  a  mysterious  secret  from  his  past  and  lost  on  the  trip  but  finally  find  his  true  love  on  the  road.  Box-office:
Finding  Mr.  Right,  2013,  519.74  Million  The  Four  (series),  2013-2014,  561.39  Million  Others:  100  Hot  Topics
Celebrity:  169  Travel:  224  Entertainment:  149   Food:  200   Other  hot  topics:   TV  Star,  Divorce  Lawyers,  My  youth  high  eight  degrees,  Variety  shows,  Where  Are  We  Going?  Dad,  I  am  a  Singer   Most  Popular  Actor  Artist’s  Related  Topics  Uncle,  Sweet  Guy,  Yuppie,  Ambitious,  Connotation,  Singer,  Virgo  (Horoscope)  Leading  Actress:  Bea  Hayden  Kuo  Major  works:   Tiny  Times  (Series)  Let's  Get  Married  Keeping  Watch  In  Case  of  Love  If  Without  You  Character:   Being  unable  to  keep  her  love,  is  it  destiny  or  regret?   I’m  always  waiting  for  love,  but  if  I  can  be  with  you  again,  I  will  love  you  again  from  the  start.  Supporting  Actor:  Li  Jian
His  first  Feature  Film  Popular  Chinese  Singer  Known  as  “ The  God  of  Long  John”  Character:   Hidden  buyer  of  memories  behind  the  back.  He  is  the  one  sharing  the  same  secret  with  the  memory  seller.   Is  it  you?  Or  is  it  me?   Xie  Yilin,  Taiwan  Tiny  Times  (series)  Women  Who  Flirt  You  Are  My  Sunshine  TV  series:  Love  Through  a  Millennium  Pisces  (Horoscope)  Miss  Lin  Lin,  Tang  Wanru  NANA,  South  Korea  First  price  at  2014  World’s  most  beautiful  face  contest  TV  Series:  Love  Through  a  Millennium  Chinese  Reality  Show:  Muse  Dress  Virgo  (Horoscope)  Model,  Singer,  Nature,  Beauty  Character:   Supporting  Actress:    Skilled  travel  planner,  she  knows  everything  about  all  destinations.  Yet  she  doesn’t  know  that  love  is  the  finest  of  them  all.  Lou  Yixiao,  Dalian,  Liaoning,  China  TV  Series:  Ipartment  Beautiful  Life  Capricorn  (Horoscope)  Singer,  Dancer,  The  National  Second  Class  Athlete  Beautiful  and  talented,  with  personality,   intrepid.  Xu  Qing,  Beijing,  China  Hollywood  movie  Looper  Chinese  Reality  Show:  Divas  Hit  the  Road  Aquarius  (Horoscope)  Elegant,  Graceful,  Aloof,  Hun  Bu  Lin  (Beijing  dialect,  means  doesn’t  care  anything)，  Connotative  Cameo  Appearance  Ashin,  Aarif  Rahman,  Cheney  Chen,  Liu  Yan,  Godfrey  Tsao,  Lee  Wei,  Zhang  Zixuan,  Jiang  Yingrong,  Hua  Chenyu  Celebrities  from  Mainland  China,  Hongkong  and  Taiwan  Synopsis
Song  Fan,  who  sells  travel  experiences  and  memories  of  journeys.  His  job  is  finish  the  trip  ordered  by  clients  and  sells  his  memories  of  the  trips.  He  encounters  the  Chinese  girl  Xiao  Yu  in  Turkey  .  After  meeting  her  accidentally  many  times  during  his  trip,  Song  Fan  and  Xiao  Yu  has  formed  an  attachment  to  each  other,  but  he  understands  their  love  story  will  eventually  become  one  of  the  memories  he  sells.   Song  Fan  doesn’t  want  to  sell  the  love  memory  between  Xiao  Yu  and  him,  so  he  left  Xiao  Yu  without  saying  goodbye.  He  leaves  Turkey  for  Egypt.  The  new  mission  is  very  is  life-threaten.  Song  Fan  is  in  danger.  But  a  life-saver  appeared  to  save  him,  that  is  Xiao  Yu.  Song  Fan’s  left  breaks  her  heart  and  she  decided  to  find  Song  Fan  again  and  to  be  with  him.   Song  Fan  is  impressed  by  Xiao  Yu,  and  he  starts  believing  that  this  is  a  predestined  love.  In  the  most  beautiful  sunset  of  the  OIA  town  of  Santorini  by  Aegean  Sea,  Song  Fan  and  Xia  Yu  clung  to  each  other.  They  meet  an  old  friend.  It  turns  out  that  they  had  already  met  and  fallen  in  love  with  each  other  in  Song  Fan’s  previous  travels  and  took  vows  by  the  beautiful  Aegean  Sean.  The  old  friend  is  the  witness.  Since  Song  Fan’s  memories  has  been  sold  he  does  not  remember  any,  however  Xiao  Yu  remembers  everything.   This  time  Song  Fan  is  determined  to  protect  his  memories.  So  they  escape  from  the  organization  and  his  supervisor  together.  With  the  old  friend’s  help,  they  infiltrate  onto  a  big  ship  and  arrive  Cairo,  Egypt.  They  plan  to  run  away  through  Suez  Canal  later  and  completely  escape  from  the  organization’s  sphere  of  influence  .  However,  his  organization  member  discovers  him  using  a  scientific  trick  and  captures  Xiao  Yu.  In  order  so  save  her,  Song  Fan  decides  to  exchange  himself  with  her,  and  in  the  last  moment  he  destroys  all  of  his  memories,  becoming  an  empty  and  lost  man  abandoned  in  a  foreign  country.   Years  later,  Song  Fan  meet  a  beautiful  smile  face  at  Pyramids.  Xiao  Yu  eventually  finds  the  lost  man  who  doesn’t  recognize  her.  She  told  Song  Fan,  let’s  fall  in  love  again.  Publicity  Campaign
World's  Stunning  Sceneries  Project  Customize  Travel  Bible  for  Chinese
Talking  to  100  People  about  Travel  Traditional  Publicity  Campaign
World’s  Stunning   Sceneries  Project  We  want  to  meet  with  audience  in  eight  unique  scenic  spots,  discovering  different  types  of  landscapes  and  cultures,  then  make  the  viral  videos.   Polish  Lantern  Festival  Nevada's  Burning  Man  Scotland  Vikings  Resistance  Day  Siberia's  Frozen  Spilt  Water   Las  Fallas  in  Valencia,  Spain  Sydney’s  Gay  Pride  Saint-Martin  Island,  the  Airplane  Landing  Closest  to
 Human’s  Head.  Kenya’s  Animals  Big  Migration  Execlusive  Chinese  Travel  Bible  Survey  shows  that  Chinese  people  travelling  abroad  think  that  the  most  important  thing  is  to  have  a  guide  book  in  Chinese.  Events  in  Thailand,  Turkey,  Greece,  and  Japan   Plan  1:  Publish  an  exclusive  Chinese  Travel  Bible,  the  travelers  who  attend  the  events  will  get  the  bible  and  find  useful  hints.    Plan  2:  Create  a  specialized  travel  task  list.  Those  completing  it  will  receive  a  VIP  movie  ticket  for  the  premiere  of  the  film  and  the  honor  to  interact  with  the  stars.   The  film  logo  and  the  information  and  logo  related  to  the  commercial  partners  will  be  printed  on  the  Chinese  Travel  Bible.  Talking  to
“The  world  is  so  big,  we  want  to  listen  to  what  you  think  and  we  want  the  world  to  listen  to  your  stories.”  100 People
 About  Travel
Form:  This  is   an  internet  talk  show.   Content:  Share  travel  anecdotes,  encounters  and  love  stories.   Guest:  Stars,  travelers,  students,  employees...  of  course  you  can  also  be  a  cook,  even  a  couch  potato  that  has  never  been  one  step  farther  his  doorstep.  You  just  need  to  share  your  idea  on  travels  and  you're  more  than  welcome  to  join  in!  Main  Media:  Internet  and  mobile  phone  terminals,  short
 videos   Target:  create  a  large-scale  platform  to  interact  with  one
 another,  letting  more  people  join  in  the  conversation,  and
 even  join  hot  topic  discussions  with  positive  and  negative
 players,  while  explaining  everything  about  travelling.  +
+
40 Posters
 Traditional  8 Trailers Publicity  Campaign  20 Viral Videos  Word  of  Mouth  Marketing  on  new  media  social  platform.  Promotion   on  lead  entertainment  programs   on  Hunan  T V.  Promotion  on   professional  travel  website.  100  Large-scale  on  campus  promotion  events  and  activities.  Special  editorials  and  interviews  on
 print  magazines.  Po  Shu  Special  Surprise  Singer  of  the  theme   soundtrack,  a  great  person  who  will  bring  a  great  box-office  Po  Shu,  composer  and  singer.   Singer  of  the  main  theme  of  the  movie  The  Chef,  the  Actor,  the  Scoundrel.   In  July  2014,  he  composed  “ The  road  to  ordinary”,  theme  track  for  the  movie  The  Continent.  The  song  won  the  51st  Taipei  Golden  Horse  Film  Festival  Awards  for  best  original  film  soundtrack.   Publicity  Campaign  Schedule
Nov  2015  Travel  related  pre-warming  topics  Jan  2016  Pre-warming  on  Weibo  and  WeChat  Enormous  Chinese  travel  bible  influence  Pre-warming  promotion  Start  ‘talking  to100  people  enters  the  fermenting  period  about  travel’  project  Interaction  of  fans  with  the  cast  while  shooting   Release  the  first  trailer   Feb  2016  Promotion  material  release  continues   Film  release  schedule  press  conference   Mar  2016  Apr  2016  Promotion  booming  May  2016  Final  trailer  goes  online  ‘Talking  to100  people  Promotion  of  Chinese  tourist  Distribute  books,  release  the  about  travel’  project  goes  abroad  third  trailer  online  Final  sprint  in  the  promotion  of  the  film  Premier  ceremony  before  and  after  May  1st   Meeting  with  the  cinema  chains  and  distributors  Meet  the  stars,  travel  promotion  enlisting  ‘Talking  to  100  people  about  travel’  project  becomes  a  hotter  topic  online  Partnership  Media  and  Platforms  Presented  by:
EE-Media   EE-Media  is  one  of  China's  higher  quality  TV  media  companies  enlisted  under  the  main  group  of  Hunan  TV.  The  almost  entire  Hunan  TV  film  broadcasting  is  connected  to  the  company.  A  particularly  favorable  background  added  to  a  creative  team  with  excellent  insight  sets  base  to  EE-Film,  which  is  currently  one  of  China's  top  film  production  companies.  Being  an  organization  that  focuses  on  entertainment  and  media,  it  benefits  from  the  lading  entertainment  programs  producers  and  from  the  strength  of  outstanding  entertainment  media  works.  It  also  operates  pluralistic  integration  in  the  entertainment  industry,  thus  representing  China's  most  vanguard  trend  for  the  media.   From  media  content  creative  production  to  media  originated  market  development,  and  from  talents'  discovery  to  platform  managing  EE-Media  has  already  generated  a  comprehensive  industrial  system  including  products,  channels,  and  branding,  thus  proceeding  with  steady  steps  to  the  position  of  one  of  China's  most  important  cultural  entertainment  brands.  The  outstanding  vocal  performances  listed  under  the  label  "amusement"  have  already  become  a  model  for  the  national  performing  arts  events.  For  any  performers'  undertaking  from  managing  to  recording  it  has  been  created  a  related  national  record.   With  regards  to  top  quality  culture  for  the  young  EE-Media  has  invested  in  Tiny  Times  (series),  Dad,  Where  Are  We  Going?  (series),  Magic  to  Win,  Xi  You  Ji,  Bodyguards  and  Assassins,  Overheard  and  other  big  box-office  films  loved  by  the  audience.  EE-Media  has  set  the  new  records  for  China's  TV  viewing  rate  and  films  box-office.   In  ten  years  EE-Media  has  been  releasing  deeply  influential  movies  for  the  young  audience  in  the  Chinese  entertainment  industry,  with  over  100  young  performers  and  a  rich  production  of  copyright  music.  It  has  thus  become  China's  most  influential  young  culture/entertainment  company.  Presented  by:  EE-Media
The  Flying  Swords  of  Dragon  Gate  539.65  Million  Tiny  Times  Trilogy  1.3  Billion   Overheard   86.14  Million   Bodyguards  and  Assassins  269.22  Million  Presented  by:
Qian  Xi  Media   Among  China's  commercial  pictures  production  companies,  Qian  Xi  Media  can  boast  a  long  term  technical  and  creative  cooperation  with  some  of  Hollywood’s  top  rank  production  teams,  and  is  currently  considered  one  of  the  world's  best  shooting  companies.   Qian  Xi  Media  is  China's  production  company  with  the  widest  global  production  database.  It  keeps  close  relationships  with  the  world's  top  film  directors,  celebrities’  agencies,  music  companies,  3D  companies,  post  production  and  production  companies.  For  many  years,  Qian  Xi  Media  has  provided  an  excellent  TVC  service  for  companies  both  on  national  and  international  soil,  reaching  the  third  position  in  the  2014  “China  Top-Ten  TV  Commercials”.   The  company  has  a  deep  understanding  of  clients'  needs  and  is  particularly  focused  on  the  interests  of  the  Chinese  young  audience,  with  core  productions  as  Dad,  Where  Are  We  Going?,  Love  Is  Not  Blind,  Love  You  For  Loving  Me,  Fleet  of  Time,  and  other  TV  programs,  being  determined  to  push  forward  China's  film  industry  production  and  creative  concept  process.  Presented  by:   Shanghai  Taoyuan  Culture  Communication  Co.  Ltd     Shanghai  Taoyuan  Culture  Communication  Co.  Ltd  is  a  set  of  film  and  TV  planning,  producing,  distribution  and  sales  media  company  with  high  quality.   Founded  in  2003,  it  has  formed  section  of  strategy  partner  relations  with  CCTV  Zhongshi  Culture  Communication  Co.  Ltd.  It  has  produced  a  series  films  and  documentaries  including  Seoul  Love  (2004),  The  New  Ashima  (2005),    The  Faith  of  Painting  (2006),  The  Chinese  version  of  My  Sassy  Girl  (2008),  Dao  Hai  (2011),   Love  without  Hurt  (2012),  Happy  Kongfu  (2012),  Beautiful  Jiangnan  (2013),  Show  Your  Love  (2014),  Maritime  Silk  Road  (2015).  At  the  same  time,  the  company  has  been  dedicated  to  facilitate  the  international  culture  communication.  It  had  been  involved  in  hosting  a  piano  concert  in  Chongqing  for  Lee  Xiya.  It  also  cooperates  with  Asia  Consortium  and  KBS,  SBC  on  TV  projects.     As  the  developing  of  the  company,  they  are  exploring  more  products  and  opportunities  with  all  the  passion  and  devotion.     Presented  by:
EVP  Group   EVP,  which  depends  on  Fu  You  Fund  capitals,  has  many  years  experience  in  the  movie  industry,  supporting  movies,  TV  series,  and  documentaries  with  outstanding  results.  It  is  closely  linked  with  many  film  companies  and   cooperates  with  high  level  directors,  actors  and  production  teams.  In  the  next  three  years  EVP  will  bring  to  the  attention  of  the  public  many  great  films  merging  the  financial  and  cultural  aspects.  It  is  considered  Fu  You  Funds  investors'  hope  for  Chinese  Cinema.  Distributed  by:  Enlight  Media   Enlight  Media  was  funded  in  1998  and  in  17  years  it  has  become  China's  biggest  Private  Media  Entertainment  Group.  Enlight  Media  focuses  n  TV  programs  production  and  distribution,  film  funding,  production  and  promotion,  performers
‘  management,  online  new  media  and  games  and  so  on.  Its  daily  entertainment  and  news  programs  “Chinese  Entertainment  Reports”  and  “ Top  Chinese  Music  Awards”  have  been  broadcasted  for  over  10  years.  The  distribution  of  the  films  Lost  In  Thailand  (1.266  billion)  and  So  Young   (726  million)  became  a  real  phenomenon,  and  in  2012-2013  financed  the  production  and  distribution  of  20  films  with  a  total  box-office  of  4  billion.  The  cell  phone  game  with  the  trademark  of  The  Breakup  Guru  has  been  online  since  June  2014.   Enlight  Film  produced  many  films  with  great  influence  in  China  and  also  abroad  like  Confession  of  Pain,  Flash  Point,  The  Iron  Triangle,  Lady  Cop  &  Papa  Crook,  Witness,  Lost  in  Thailand,  Dad,  Where  Are  We  Going?,  My  Old  Classmate,  The  Breakup  Guru,  The  Legend  of  Qin,  The  Four  Final  Battle,  Dearest,  A  choo,  Lost  in  Hong  Kong,  Zhong  Kui:  Snow  Girl  and  the  Dark  Crystal,  The  Ghouls,  and  The  Left  Ear.   Moreover  Swords  of  Legends  along  with  many  other  movies  has  broken  the  previous  records  in  the  Chinese  cinema  market.   The  three  core  principles  of  Enlight  Cinema  are:  to  make  commercial  genre  movies,  to  implement  international  cooperation  projects  and  to  be  active  in  the  distribution  process  thus  aiming  to  become  China's  first   rank  creative  film  company.  Fleet  of  Time  588.41  Million   Zhong  Kui:  Snow  Girl  and  the  Dark  Crystal  408.42  Million   Triumph  in  the  Skies  156.02  Million  The  Four  1 9 1 . 7 8  Million  Lost  In  Thailand   1.266  Billion  Distributed  by:  Enlight  Media  The  Assassins  103.12  Million   The  Chef,  the  Actor,  the  Scoundrel  272.75  Million  Dearest  344.31  Million   The  Breakup  Guru  665.17  Million  The  Memory  Seller   Box-Office  Target  Travel  Takeshi  Kaneshiro
Bea  Hayden  Kuo  Soft  Science  Fictionç  Adventure  comedy  Li  Jian  Big  stars  line-up  Powerful  creative  promotion  Accurate  market  research  Release  Schedule:  May,  2016
Box-office  Target
￥300,000,000！  RMB   300  Million  Partnership  Corporation  with  The  Greek  Tourist  Organization  What  is  a  journey?   Does  the  person  create   the  journey?   Or  does  the  journey  create  the  person?  Target  With  our  film  we  want  to  promote  the  Aegean  Sea  among  Chinese  tourists,  making  it  become  their  first  choice  for  a  European  romantic  journeys.  Turkey’s  and  Greek’s  aviation  create  a  new  Asia-Europe  air  route.  1
·•∙  Increase  the  brand  value  of  Greek  tourism   ·•∙  Create  a  common  brand  awareness  of  Greek  tourism  (Romantic)   2
·•∙  Increase  the  media  reports  about  tourism  in  Greece   ·•∙  Lead  the  public  opinion  increasing  the  number  of  times  Greece  is  mentioned  as  perfect  destination  for  a  romantic  travel  3
·•∙  Connect  Turkish  and  Greek  tourism,  implementing  tourists  circulation  among  the  two  countries   ·•∙  Open  up  a  new  travelling  route  between  Greece  and  Turkey.  Age  of  Chinese  Movie  Audience  Target  Audience
Age  of  Travellers  Present  situation:  A  lot  of  citizens  from  bigger  cities  like  Beijing,  Shanghai,  and  Guangzhou  are  already  traveling  to  Greece.  The  Memory  Seller  will  help  Greece  to  open  the  market  to  Chinese  tourists  from  smaller  cities.    In  the  meantime,  The  Memory  Seller  is  targeting  an  audience  included  between  17  and  35  years  of  age.  As  a  matter  of  fact,  statistics  show  that  today  43%  of  the  Chinese  travelers  are  aged  between  15-35,  and  this  age  spam  matches  our  film  intended  audience.  Broadcast  Rating  of  Variety  Programs  on  Traveling  Broadcast  rating  figures  for  Sisters  over  Flowers  Broadcast  rating  figures  for  Divas  hit  the  road  Broadcasting  Number  of  Broadcast  Rating  (CSM  Market  Share  Broadcasting  Number  of  Broadcast  Rating  (CSM  Market  Share  Dates  Broadcasts  50  4+)  (%)  Dates  Broadcasts  50  4+)  (%)  2015-03-15  1  0.945  3.02  2014-04-25  1  1.664  7.80  2015-03-22  2  0.866  2.66  2014-05-02  2  1.834  8.16  2015-03-29  3  0.972  3.19  2014-05-09  3  1.790  7.89  2015-04-05  4  1.134  3.58  2014-05-16  4  1.639  8.96  2015-04-12  5  0.930  3.20  2014-05-23  5  1.838  8.38  2015-04-19  6  1.125  4.10  2014-05-30  6  1.918  8.91  2015-04-26  7  0.997  3.52  2014-06-06  7  1.909  9.45  2015-05-03  8  1.103  3.949  2014-06-13  8  1.995  9.01  Film  Versus  Variety  Entertainment  Programs  Recently,  the  big  boom  of  TV  programs  about  traveling  have  had  a  great  influence  on  the  tourism  of  the  shooting  areas.  The  difference  between  movies  and  entertainment  programs  is:     The  film  language  is  way  more  powerful  than  that  in  TV  realities!  Astonishing  frames  can  make  the  audience  really  feel  as  if  it  was  in  the  beautiful  Turkish  sceneries,  increasing  its  fascination  for  those  places!  VS  Films  Drive  the  Tourism  Industry  A  lot  of  young  learned  freelancers  engaged  with  arts,  culture,  media,  advertisements,  public  relations,  and  other  related  activities  are  very  enthusiastic  to  follow  the  journeys  presented  in  the  films.  Moreover  their  purchasing  power  is  very  strong,  so  we  can  bring  to  Greece  a  great  number  of  such  excellent  travelers.  Films  Drive  the  Tourism  Industry  Lost  in  Thailand  and  Breakup  Buddies  have  ignited  the  local  tourism.  The  film  Lost  in  Thailand  brought  to  an  increase  in  the  number  of  Chinese  tourists  going  to  Thailand,  especially  to  Chiang  Mai,  which  has  become  the  new  most  popular  destination  after  Bangkok  and  Phuket.  Furthermore  the  director  Xu  Zheng  has  received  the  greetings  of  the  Thai  Premier  Yingluck  Shinawatra.  Breakup  Buddies  ignited  the  tourism  of  Dali,  and  the  Er  Lake,  Yunnan  province,  which  have  become  tourist  fashionable  destinations.  Cinema  is  the  most  effective  means  for  popularization  (  response  rate  100%)  Data  Calculation  Setting  Lost  in  Thailand  as  example,  a  box-office  of  1.266  billion  corresponds  to  39,100,000  spectators.  The  number  Chinese  tourists  going  to  Thailand  after  the  movie  increased  of  68%  between  2012  and  2013  reaching  2  million  people,  and  in  2013  the  total  number  of  visitors  reached  4.7  million.  The  expected  box-office  of  The  Memory  Seller  is  300  million  CNY,  with  8.6  million  spectators.  This  movie  will   boost  Chinese  tourists’  craze  for  Greece  with  an  expected  increase  in  the  number  of  visitors  of  136,000  people.   According  to  calculations  Chinese  citizen  abroad  spend  an  average  of  2,000  USD,  and  this  will  bring  to  an  increase  of  272  million  USD  in  the  Greek  tourism  income.  1%
The  Chinese  number  of  travellers  is  so  big  that  even  increasing  it  only  by  bring  to  an  tremendous  commercial  interest.    will  Statistics  show  that  311  movies  were  broadcasted  at  the  cinema  in  2014  of  which  250  were  Chinese  productions.  Among  these,  219  were  genre  movies  and  31  non  genre  movies.  In  the  first  group  the  themes  which  registered  the  higher  figures  at  the  box-office  and  were  most  welcomed  by  the  audience  are:  comedy,  love,  and  action.  This  tendency  is  expected  to  remain  unchanged  in  the  next  two  years.  Market  analysis  and   Box-office  Forecasts  11%  Cartoon  23.5%  Action  11%  Comedy  24%  Sci-Fi  18.5%  Romance  Type  of  movies  loved  by  the  Chinese  audience  Romantic  movies  are  about  the  18.5%  of  the  genre  movies,  with  a  considerable  box-office  capacity  (in  2014  the  total  box  office  was  29.6  billion  and  the  box-office  for  the  romantic  comedies  was  5.5  billion)  with  an  audience  that  can  reach  157  million  people.  Furthermore  the  box-office  in  China  is  increasing  30%  per  year,  and  in  2016  the  romantic  comedies  will  have  an  audience  even  wider.   In  The  Memory  Seller,  the  love  story  is  mainly  filmed  in  Greece,  thus  creating  an  explosive  exposure  of  the  Greek  tourism!  The  Final  Destination  for  the  Chinese  Romantics  The  ultimate   romantic  paradise   The  Greek   Aegean  Sea  More  and  more  Chinese  couples  choose  Greece  as  destination  for  their  honeymoon.  And  also,  the  Aegean  Sea  has  become  a  first  choice  destination  for  the  wedding  photographs.  The  majority  of  Chinese  tourists  have  fallen  in  love  for  the  Acropolis  of  Athens  Acropolis  of   Athens  Especially  those  born  in  the  80s  have  been  deeply  influenced  by  The  Knights  of  the  Zodiac  and  have  grown  a  real  passion  for  Athens.  Cooperation  Linking  for  Film  and  Publicity  ·•∙  Stars  variety  entertainment  repeated  bombing  ·•∙  Film  Embedding  Creation  of  platforms  for  interactive  marketing  and  hot  topic  ·•∙  Publicity  schedule  coinciding  with  travel  ·•∙  discussions  period  ·•∙  Active  promotion  event  in  100  University  campuses  Greek  Elements  in  Film  Plot  Embedding  Chinese  movies  about  Greece  especially  focusing  on  tourism  are  very  few.  Greek  Aegean  Sea  The  Parthenon  The  beautiful  sunset   in  Oia,  Santorini  The  Acropolis  of  Athens  Publicity  Schedule  Coinciding  with  Holiday  Period  Tourism  lucky  draw:  The  lucky  CP  will  win  a  set  of  Greek  travel   products   Six  months  of  film  promotion,  the  last  three  months  before  and  coinciding  with  the  release  of  the  film  promotion  will  be  a  REAL  BOMBING.  Premiere  in  May  2016,  in  accordance  with  the  laws  on  abroad  tourism.   Film  influence  It  will  lead  to  a  flux  of  tourists  travelling  to  Greece  for  holidays  in  Chinese  National  Day.  Stars  Variety  Entertainment  Repeated  Bombing  Shows  on  Chinese  first  rate  entertainment  programs  Set  visiting  group  activities  for  Taiwan  and  China  Mainland  stars  Media  set  visiting  and  specialized  media  set  visiting  activities  Greece  and  China  mainland  release  of  linked  promotional  activities  Create  a  “cultural  journey”  post-product  in  connection  with  the  film  Travel  platform,  travelling  focused  magazines,  websites  on  travels,  BBS,  etc.   linked  with  the  film  will  implement  the  comprehensive  topic  production  and  sale.  Creation  of  multi  platforms  for  interactive  marketing  and  hot  topic  discussions  Ctrip  Mafengwo  Tuniu  Baidu  “Traveler”  magazines  100
Active  Promotion  Events  In  University  Campuses  We  help  the  tourism  authorities  to  connect  with  the  University  1
2
·•∙  Equivalent  to  100  Greek  Cultural  Tourism  exclusive  press  conferences   ·•∙  The  super  powerful  appeal  of  stars,  authors,  play  writers  and  the  rest  of  the  cast  will  be  strongly  felt  on  campus.   ·•∙  Students  participating  to  this  activities  will  have  the  chance  to  win  a  gift  related  to  the  film.   3
An  assortment  of  travel  products  and  sponsor  gifts  as  reward  to  the  audience  for  film  promotion   Sponsorship  in  cash    Full  sponsorship  for  the  airplane  tickets  and  a  unique  partner  Sponsorship  for  the  accommodation  on  Greek  soil  Cooperation  and  coordination  on  the  shooting  locations   (The  Greek  Tourist  Organization  will  cover  all  the  location  expenses  during  the  film  production  and  publicity  period)  The  Greek  Tourism  Organization  will  help  to  contact  Greek  Film  Board  to  provide  support  for  the  shooting  also  indicating  a  local  filming  partner.  Partnership  Requirements  Airplane  tickets  and  hotels  for  the  Stars  and  the  media  exploration  activities   Benefits   ·•∙  Official  film  cooperation  partner  and  exclusive  position  in  the  movie  titles.  Film  plot  embedding,  Greek  uniqueness  embedding.   ·•∙  Special  funds  for  trailers  and  posters  (Greek  customized)  The  all  promotion  material  will  present  the  Greek  Tourist  Organization  in  a  prominent  position.   ·•∙  Organize  the  filming  of  entertainment  programs  related  to  the  film  in  Greece  (additional  expenses  for  airplane  tickets  and  hotels  will  be  calculated  separately).   ·•∙  The  Greek  Tourist  Organization  can  use  scenes  from  the  film  as  promotion  material  (non-representative  usage,  cannot  be  used  for  commercial  purpose  in  print,  in  particular  situations  it's  required  to  consult  the  marketing  department  of  the  project).   ·•∙  It  is  possible  to  produce  a  Greek  Tourist  commercial  30  second  long  to  be  broadcasted  on  TV  and  online  (exception  made  for  direct  film  promotion,  any  media  cost  related  to  the  commercial  from  the  Tourism  Authorities  and  Government  must  be  self  funded,  since  the  film  production  team  doesn't  bear  any  such  media  expenses).  ·•∙  Film  related  travel  products  can  be  discussed  with  the  travel  platforms,  the  production  company  and  the  Greek  Tourist  Organization,  which  will  redistribute  the  profits.    ·•∙  Aegean  Airlines  can  use  images  of  actors  and  film  material  for  promotional  purposes  (non-representative  usage)   ·•∙  New  media  promotional  activities  during  the  production  period  in  Greece  for  the  stars  and  the  staff  members.    ·•∙  Press  conference  for  start  and  wrap  of  the  production,  as  for  announcing  the  release  date  of  the  film,  Premiere  of  the  movie  and  other  important  event  reflecting  the  Greek  Tourist  Organization.   ·•∙  At  the  premiere  and  other  important  media  promotional  events  there  will  be  interviews  and  speeches  of  the  Greek  Tourist  Organization.   ·•∙  In  the  key  moment  of   the  promotional  activities  the  suggested  message  will  be  delivered  and  the  logo  of  the  Greek  Tourist  Organization  will  be  placed  in  a  visible  place  on  the  logo  wall.  Benefits  Convert  a  media  value  of  CNY  200  million       The  production  will  require  the  Greek  Tourist  Organization  to  provide  with  an  amount  of  CNY  5  million  cash.  (Part  of  the  value  can  be  calculated  as  traveling  expenses,  but  expenses  related  to  shooting  locations  are  not  included)    Along  with  support  provided  while  shooting.  Let’s Go Explore the World!
Contact:                 Polo  Zhao   13341980437   [email protected]   Temple  Peng  13816533114   [email protected]   Address:  827,  Tower  C,  Building  5,  No.  36,  Guang  Qu  Road,  Beijing,  P.  R.  China  Tel:  (8610)  56012633  NB:  In  any  of  the  stars  mentioned  in  this  proposal  has  to  substituted,  the  new  actor  will  be  of  the  same  rank  as  the  one  being  replaced.