2012 Franchise Overview

Transcription

665 S. Orange Avenue, Suite 7, Sarasota, FL 34236
babybootcamp.com l 888.990.BABY l karnafitness.com
Helping Women Achieve Success
Why should you join the Baby Boot Camp® & Kärna Fitness® Family?
New web sites and fully revamped systems
in 2011 and 2012. Owner-driven web
development is an ongoing investment.
We offer lower initial
franchise fees and
lower monthly fees than
the competition AND
we include the
Baby Boot Camp
stroller with your
start-up kit!
We’re the
second
highest
rated fitness
franchise for
franchisee
satisfaction.
We provide
support for
additional
revenue streams
to boost your
business.
Benefits of the Baby Boot Camp & Kärna Fitness Business Model:
franchisee web admin console
Your gateway to manage all aspects of your business operations online through our custom eBusiness platform,
developed from the ground up tosupport your business needs.
Business development center
Download up-to-date business forms, manuals, contracts and other support tools, including our comprehensive
set of in-depth guides to all aspects of your business, from inception and planning to start-up and ongoing
management.
instructor training
We provide training in all class formats. We certify all instructors on a bi-annual basis to ensure
continued proficiency. A comprehensive set of instructor training materials arrive in your
franchisee start-up kit. You and your instructors are not required to travel for your training.
Marketing & Print Center
Our Marketing Team produces professionally designed marketing materials that you can
customize online. Once customized you can order them in varying quantities, or
download them for free for electronic distribution or printing locally.
You can order standard marketing materials in bulk through our franchise owner store to
take advantage of our significant volume purchasing power.
Price
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franchisee forums
We provide message boards to enable great lines of communication between our franchise owners worldwide.
Pick up ideas and pose your own questions to our team of franchise owners.
Marketing & Public RELATIONS
We support your marketing efforts on both a national and local level. We author
articles in national publications, resulting in new clients and instructors for you.
Our public relations team publishes regular press releases with fresh content for
national and local media. Our corporate team supports you through ongoing
marketing and publicity coaching. Visit our online News Center to see
ongoing media coverage at babybootcamp.com and karnafitness.com.
Ongoing education
Our Annual Conference in Sarasota, Fla. (September 13-16, 2012) provides invaluable business
and fitness education in addition to the networking opportunities with other owners from
across the country. And twice each year we offer Education Week, a webinar-based distance
learning program that allows you to learn about our best business practices.
additional support
l Conference Calls moderated by Corporate Team members.
l Exercise video updates from our Fitness Director
l Monthly Franchisee newsletter with partner updates & marketing programs
l Co-branded Fit Focus promotional print magazine published twice a year
Baby Boot Camp LLC, 665 S. Orange Avenue, Suite 7, Sarasota, FL 34236
BABY BOOT CAMP
Baby boot camp instructor training
• STROLLFIT: Fitness for you. Fun for your child
• STROLLGA: Yoga-Inspired Stroller Fitness
• Impact of pregnancy on women
• Prenatal & postpartum exercise programming
• Common issues & modifications
• STROLLFIT & STROLLGA class structure
• .5 ACE Continuing Education Credits
5K Training program
• 8-week training program to help complete a 5K
• Additional revenue stream
• Weekly session formats
• Weekly client handouts
Nutrition Solutions PROGRAM
• 4-week nutrition-intensive program for women
• Teach women to make small changes to their eating
and activity behaviors
Product Sales
PRODUCT SALES
• Branded apparel
• Client equipment kits
• Juice Plus+ whole food nutrition
KÄRNA FITNESS
kÄrna fitness instructor training
• KÄRNA CAMP: Small group training
• Restore the Core: Mat-based Pilates
Half Marathon Training program
• 12-week training program to help teach to
complete a half marathon
• Bi-weekly session formats
• Weekly client handouts
Nutrition Solutions PROGRAM
• 4-week nutrition-intensive program for women
• Teach women to make small changes to their
eating and activity behaviors
Product Sales
PRODUCT SALES
• Branded apparel
• Client equipment kits
• Juice Plus+ whole food nutrition
Our partnering strategy is built around three core principles:
ADDITIONAL
BENEFITS
STRATEGIC PARTNERS
• We believe in the product and company
STRATEGIC
PARTNERS
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g strategy is built around
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Camp offers significant benefits to our Franchise Owners, including our strategic
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Our Pricing
Simple. Fair. Flexible.
our approach
Initial and ongoing franchise fees depend on the population of the Territory that we award you exclusive rights
to. You can choose to start small and expand your Territory over time, or you can start with a larger Territory from
the beginning – it’s your choice. You can upgrade at any time, providing that additional territory is available.
franchise fees
Our Initial Franchise Fee and Monthly Service Fee are as follows*:
MONTHLY FEE*
TIER
POPULATION
LOCATIONS
INITIAL FEE*
1
Up to 100,000
unlimited
$3,700
$115
2
100,001 to
200,000
unlimited
$4,700
$190
3
200,001 to
300,000
unlimited
$5,700
$265
(after initial 3 months)
* New sales only. Please confirm transfer pricing with your sales representative.
Cooperative Advertising Fee
A key benefit of being a franchisee is being able to pool your marketing funds with other franchise owners to
obtain greater brand exposure than would be possible by yourself. We collect a cooperative advertising fee
of $35 per month starting after your initial three months. We administer the fund centrally and provide a fund
report annually.
Payment Processing Fees
We view the ability to easily process credit cards and sign members to monthly contracts as critical to your
success. We provide in-depth activity reports each month as well as real-time processing notifications. We pass
through payment processing fees for transactions processed on your behalf. Fees are 3% per transaction and
there are no set up fees for you to offer this service - payment processing services is an included benefit in your
franchise.
Baby boot camp & kÄrna fitness combined fees
We offer a 50% discount on Initial Franchise fees if you purchase both Baby Boot Camp & Kärna Fitness plus a
30% discount on your monthly service fee.
TIER
1
2
3
Monthly Fee (4 months after signing)
Baby Boot Camp
Kärna Fitness
Combined
$115
$115
$160
$190
$190
$250
$265
$265
$340
All fees listed in U.S. dollars
Start-Up Kit Contents
Contents
Baby Boot Camp Stroller by Mountain Buggy
10 Client Equipment Kits
Confidential Operations Manual & exam
Quick Start Guides
Franchise Owner Administration Console
Franchisee Forums
Business Development Center
Marketing & Print Center
Guide to Client Payment Processing
Set of instructor training materials & exam
Franchise Boot Camp training materials & exam
Nutrition Solutions leaders guide & exam
5K Training Program leaders guide
Baby Boot Camp
Kärna Fitness
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Half Marathon Training Program leaders guide
Instructor binder
Instructor clipboard
Magnetic sign
Rear window sticker
BIC™ Clic Stic pens (5 pack)
Advertising postcards (250 pack)
Fit Focus newsletter (50 pack)
Franchise owner local marketing toolkit
Instructor shirt and hat
Baby Boot Camp book by Kristen Horler
Juice Plus+ Orchard & Garden Blend
(4 month supply)
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Why Baby Boot Camp?
Frequently Asked Questions
There are many reasons to choose a Baby Boot Camp Franchise:
• We offer lower initial franchise fees and lower monthly fees than our competitors plus NO monthly service fees for three months!
• We include the industry’s most comprehensive start-up kit that includes over $1,000 in marketing materials, product and apparel to help
you launch your business.
• We deliver intuitive systems that enable you to focus on building your local business.
• We have an experienced, stable Management Team in place.
• We have designed the most effective prenatal and postpartum fitness program in the industry. Our distance learning instructor training
program is ACE approved and designed to be very affordable.
• We include the Baby Boot Camp stroller by Mountain Buggy with your franchise.
Do I have to be a certified fitness professional?
You do not have to be a certified fitness professional to own a Baby Boot Camp franchise, but if you teach some of your own Baby Boot
Camp classes, your profit margins will be better. The overwhelming majority of our franchise owners are “owner operators” who teach 2-3
classes per week.
At Baby Boot Camp we believe passionately in providing the industry’s most effective prenatal and postpartum fitness programming, and
recognize that it is our instructors who deliver on this promise. Accordingly, we require ALL Baby Boot Camp instructors to first be certified
by a nationally recognized fitness organization (such as ACE, ACSM, AFAA, NASM or our other approved institutions). Only then will we
put instructors through our comprehensive training program to provide the prenatal and postpartum training that is an ACE-approved
distance-learning course. Your franchise fee includes training for one instructor.
This fundamental principle of our program sets us apart from all competing programs.
If Baby Boot Camp is your introduction to becoming a fitness professional, obtaining a nationally recognized certification will open up
numerous opportunities for you in the fitness industry beyond Baby Boot Camp. We
are also happy to help you with the certification process.
Do I need to have business experience?
We have built our franchise program with the expectation that you have little to no business experience. Our turn-key operation is set up to
support you every step of the way through our experienced Leadership Coaches, Corporate Team and your fellow franchise owners. We
do expect you to have regular access to a computer with internet access and some proficiency with basic business productivity tools such
as Microsoft Office™.
Can I offer more than one class format?
Absolutely! We offer different class formats to cater to fitness levels varying from the first-time mom to women of any age. Indoor and
outdoor class options are provided. We continue to innovate and focus on our core competency of designing and delivering the industry’s
most effective prenatal and postpartum fitness programs. We work closely with our Leadership Coaches and Fitness Director to help us
continue to refine our fitness programming.
How do you keep your prices so reasonable?
A key component of our corporate philosophy is to keep more money in our owners’ pockets. We are proud to offer a superior
product and service to our competitors at a significantly lower cost. We are able to do this because of our substantial investment in our
infrastructure and award winning systems. As you move through the franchise application process, our Applicant Portal will give you just a
taste of what we offer – simple and easy to use web-based systems that keep our overhead at a fraction of our competitors.
Next Steps
1. Our sales representative will contact you to answer any additional questions you may have.
2. Preview our Franchise Disclosure Document (FDD) that we will provide electronically. Call us if you need a
physical copy (US only).
3. Complete the Franchise Application and upload it to your Applicant Portal.
4. Complete and upload your Territory Development Plan (TDP). This helps you plan your first 12 months of
operations and focus on key business initiatives. We will help you complete this plan.
5. Upon approval of your TDP, we will upload an executable Franchise Agreement to your Applicant Portal.
6. After the mandatory review period (7 calendar days), execute your franchise agreement and fax it into our
office with all required forms (packing list & direct debit form).
7. We will provide you with full systems access within 2 days of receipt of contract and payment (in certain
states we may provide systems access, training and ship your start-up kit prior to payment).
This overview is not an offer to sell a Baby Boot Camp franchise and creates no obligations on the part of Baby Boot Camp or the recipient. No Baby Boot
Camp franchise will be offered or sold to the resident of any state that requires registration of our Franchise Disclosure Document (FDD) until that state has
registered our FDD. Registration does not constitute approval by the state. No Baby Boot Camp franchise will be sold to the resident of any state until we have
delivered an appropriate FDD in compliance with state and federal law.

2012 Franchise Overview

Transcription

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