Digital File Specifications for Santa Barbara

MAGAZINE
VOTED BEST CITY & METROPOLITAN MAGAZINE
M A G G I E AWA R D S , W E S T E R N P U B L I C AT I O N S A S S O C I AT I O N
SantaBarbara
MAGAZINE
P U B L I C AT I O N & C L O S I N G DAT E S
A P R I L / M AY 2 0 1 0
Space closing and ad materials deadline: January 8
On-sale date: April 6
J U N E /J U LY 2 0 1 0
Space closing and ad materials deadline: March 12
On-sale date: June 1
A U G U S T/ S E P T E M B E R 2 0 1 0
Space closing and ad materials deadline: May 14
On-sale date: August 3
OCTOBER/NOVEMBER 2010
Space closing and ad materials deadline: July 9
On-sale date: September 28
D E C E M B E R /J A N U A R Y 2 0 1 1
Space closing and ad materials deadline: September 10
On-sale date: November 30
F E B R U A R Y/ M A R C H 2 0 1 1
Space closing and ad materials deadline: November 17
On-sale date: February 1
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SantaBarbara
MAGAZINE
C I R C U L AT I O N & D E M O G R A P H I C S
208,000 potential customers
Readers per copy: 5.2
READER DEMOGRAPHICS
Average household income
$223,000
Between 20 and 40 years old
Male
Female
Education
74%
21%
79%
82% college graduate
46% post graduate
74%
30%
51%
1-3 times per week
74%
58%
71%
Own their own home
Own more than one home
Homes valued at over $1 million
Dine out
Travel three times or more per year
Made purchases from our pages
Keep the magazine more than 3 months
C I R C U L AT I O N
Total average readership
Total circulation
Paid subscribers
Newsstand distribution
In-room hotel copies
Waiting room copies
Events/Marketing
Copies purchased by realtors
208,000
40,000
12,000
12,000
9,500
3,000
2,000
1,500
SOURCE: Santa Barbara Magazine’s Readers Survey 2007
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SantaBarbara
MAGAZINE
PA I D C I R C U L AT I O N
I N S A N TA B A R B A R A C O U N T Y
30,000
25,000
20,000
15,000
10,000
5,000
PAID Subscribers
SOURCE: Stark Services and Time Warner Retail, ABC 2007 Magazine Market
Coverage Report MSA By Market, and magazine’s media kits.
Sunset
Santa Barbara Magazine
PAID Hotels/Bulk Sales
PAID Newsstand Sales
Better Homes & Gardens
Time
People
Martha Stewart Living
Vanity Fair
Oprah, The Magazine
Architectural Digest
InStyle
Vogue
Cosmopolitan
Harper’s Bazaar
Town & Country
W
Elle Decor
Seasons
0
The only publication in Santa Barbara that
delivers 70% paid circulation, ensuring that your message
reaches a loyal and qualified audience.
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
BARNES & NOBLE RANKS SANTA BARBARA MAGAZINE
HIGHER IN NEWSSTAND SALES THAN
ANY OTHER CITY MAGAZINE IN CALIFORNIA.
SantaBarbara
MAGAZINE
DISTRIBUTION
One thousand newsstands and growing...
A L L U P S C A L E C A L I F O R N I A N E W S S TA N D S , P L U S . . .
N AT I O N A L B O O K S T O R E S
Barnes & Noble, Borders, B. Dalton, Bookstar
M A J O R R E TA I L E R S
Gelson’s, Whole Foods, Bristol Farms, Lazy Acres Market, Longs
Drugs, Ralphs, Albertsons, Rite Aid, Vons, Walgreens, Westward Ho
AIRPORTS
Los Angeles International Airport, Santa Barbara Airport
...in more than 2,400 guest rooms
D I S P L AY E D I N G U E S T R O O M S I N T H E F I N E S T H OT E L S
E XC L U S I V E
Four Seasons Biltmore, San Ysidro Ranch, Bacara Resort & Spa,
Canary Hotel, Hotel Santa Barbara, Cabrillo Inn at the Beach,
Inn of the Spanish Garden, Inn on Summer Hill & Spa, Simpson House Inn,
Hotel Oceana, Hotel Virginia, UCSB Faculty Club
P R O M I N E N T D I S P L AY
Ala Mar Motel, Alisal Guest Ranch & Resort, Ballard Inn, Casa del Mar, Casa del Sol,
Chantico Inn & Suites, Chumash Casino & Resort, Coast Village Inn, Country Inn by
the Sea, Eagle Inn, El Capitan Canyon, Fess Parker’s DoubleTree Resort, Fess
Parker’s Wine Country Inn, Fiesta Inn, Franciscan Inn, Glenborough Inn, Harbor
View Inn, Hotel Mar Monte, Montecito Inn, Ojai Valley Inn, Old Yacht Club Inn,
Prufrock’s Bed & Breakfast, Santa Barbara Inn, Santa Ynez Inn, Tiffany Inn,
Upham Hotel, Westlake Village Inn, White Jasmine Inn
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SantaBarbara
MAGAZINE
2 0 1 0 N E T A DV E R T I S I N G R AT E S
Display (4-color)
1x
6x contract
Full page
$4,800
$4,050
2/3 vertical
$4,450
$3,450
1/2 horizontal
$4,300
$3,300
1/4 page
$2,000
$1,600
Back cover: $8,750
Inside front cover: $7,300
Facing inside front cover (page 1): $6,700
Inside back cover: $5,900
Black-and-white: Deduct 15%
Bleed: Add 15%
All rates are net, per insertion.
Receive a 15% discount on Santa Barbara
Design + Style when advertising in
six issues of Santa Barbara Magazine
ALL RATES ARE NET
A 3% prepublication cash discount is earned
Publisher shall not be liable for any cost of damages if, for any
if publisher is paid by the date specified on the requested prepay
reason, an advertisement fails to be published. Advertiser will
form. First-time advertisers must remit a 50% deposit.
be billed for advertising when cancellation occurs after reservation closing date. Positioning of advertisement is at the discre-
Two-color rates are the same as four-
tion of the publisher except when advertiser pays for preferred
color rates. Color matching is neither implied nor guaranteed.
position and/or publisher promises a specific position in writ-
RATE SPECIFICATIONS
GIFT SUBSCRIPTIONS
Advertisers receive special discounts
when purchasing Santa Barbara Magazine for clients.
ing. Publisher may reject or cancel any advertisement for any
reason at any time. The word “advertisement” shall be printed
on advertisements that, in the opinion of the publisher, might
CONTRACT INFORMATION Cancellations must be received in
be confused with editorial matter. Publisher reserves the right
writing prior to space reservation deadline. If fewer insertions
to publish materials from a previous advertisement if new
are run than contracted for, advertiser agrees to pay the dif-
materials are not received by materials deadline. If no materials
ference between rates paid and rates earned (short rate)
are received, advertiser is liable for the space rate. Advertising
within 10 days of billing. All advertisements are accepted upon
materials are returned to client on request after ad has been
the representation that agency and advertiser are authorized
published and paid for. Publisher retains copyright on ads pro-
to publish the entire contents thereof. Agency (if any) accepts
duced by the magazine, and electronic files and film produced
responsibility for payment as advertiser’s representative.
remain the property of the magazine.
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SANTA BARBARA MAGAZINE DELIVERS THE ULTIMATE
INSIDER EXPERIENCE—AN INCLUSIVE APPROACH TO LOCAL
CULTURE, FASHION, AND GRACIOUS LIVING.
SantaBarbara
MAGAZINE
TESTIMONIALS
“Santa Barbara Magazine is far and away the
best-selling magazine we carry...every customer
asks for it.” MICHAEL WARNER, MANAGER, BORDERS
“We have advertised in Santa Barbara Magazine for more than 20
years—a testiment of our commitment to a publication that delivers
results. Each year, our ads have generated sales and provided us
with customer leads. The magazine’s distribution has allowed us to
access clients across the country in a cost-effective manner. Silverhorn
does not spare expense in producing advertisements that reflect
our original designs. Santa Barbara Magazine mirrors our image and consistently
provides readers with a high-quality publication. We are proud to be showcased in
Santa Barbara Magazine.” CA RO L R I D D I N G, C E O & P R E S I D E N T, SILVERHORN JEWELERS
1 1 5 5 C O A S T V I L L A G E R O A D I 8 0 5 . 9 6 9 . 0 4 4 2 I F O U R S E A S O N S B I LT M O R E H OT E L I 8 0 5 . 9 6 9 . 3 1 6 7 I M O N T E C I TO , C A 9 3 1 0 8
“Santa Barbara Magazine is a success story in the publishing of a
community-oriented periodical that continues to evolve in quality,
stature, and relevance. My continuous marketing presence of
more than 12 years attests to my unwavering confidence in the
publication.” R A N DY S O L A K I A N, REALTOR
®
Lingerie & Bikinis
Offers a wide variety of intimate apparel, international bikinis,
fluffy shoes, hats and gifts.
LI N G ERI E
s
s
s Cosabella s
Dolce & Gabbana s
s Huit s
s La Perla s
s Mimi Holliday s
Princesse Tam Tam s
s Wendy Glez s
SWIMWEAR
s
s
s Kushcush s
Melissa Odabash s
s Milly s
So De Mel Swim s
s Trina Turk s
s Vitamin A s
s Vix s
Located between the Blue Agave and the Palace Grill
in old town Santa Barbara.
“We have had individuals from across the country call on items
they saw in Santa Barbara Magazine. It’s just advertising that
works.” HEAT H ER TAYL O R, A TROPICAL AFFAIR
12 EAST COTA STREET s SANTA BARBARA CA
WWW. ATROPICALAFFAIR. COM s PHONE 805.730.1625
F O R A DV E R T I S I N G O P P O R T U N I T I E S , P L E A S E C A L L 8 0 5 - 9 6 5 - 5 9 9 9
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SantaBarbara
MAGAZINE
TESTIMONIALS
“People are in love with my ad! I have received calls—the majority of
which come from my ad in Santa Barbara Magazine—from clients
and designers in Los Angeles and locally. I wish I had started advertising earlier!” BERN ARD S T. C ROI X , ST. CROIX COLLECTION
“In almost every ad, we have had people call within one week or less
and inquire about an item in the ad—it’s been great exposure! We’ve
even sold items based on only the photo people have seen in our
advertisements. I can’t imagine life without Santa Barbara Magazine.”
WILLIAM LAMA N, OWN ER , WILLIAM LAMAN
1496 EAST VALLEY ROAD MONTECITO CA 93108
TEL 805.969.2840
FAX 805.969.2839
www.williamlaman.com
“I advertise in Santa Barbara Magazine because it performs so
well for me. Clients come in with my ad torn out each issue,
requesting the featured piece. I end up selling the jewelry pictured,
generally within the first two weeks a new issue becomes available.
A woman visiting from London saw my ad in the magazine
that was in her room at the Biltmore, and stopped by my store on
her way to the airport because she said she couldn't leave the country without
having the piece of jewelry that she saw in my ad! Every ad I have placed
with Santa Barbara Magazine has paid for itself.” MERRIEN KOCH, OWNER, ATELIER
moonstone fringe necklace
handcrafted in 18k gold
FAY E K I M D E S I G N S
F J
 C V R S B, CA  ..
F K D  M S W, CT  ..
As the magazine with the highest paid
circulation throughout the Central Coast,
Santa Barbara Magazine currently
sells more than 40,000 copies each issue through
subscriptions and local newsstands.
F O R A DV E R T I S I N G O P P O R T U N I T I E S , P L E A S E C A L L 8 0 5 - 9 6 5 - 5 9 9 9
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SANTA BARBARA MAGAZINE’S ANNUAL HOMES &
GARDENS ISSUE GIVES YOU A RARE PEEK INSIDE ONE
OF THE COUNTRY’S MOST EXCLUSIVE ENCLAVES.
SantaBarbara
MAGAZINE
A D P R O D U C T I O N I N F O R M AT I O N
Ad Sizes
Width x Height
With bleed
Full page
2/3 vertical
1/2 page
1/4 page
Spread
8" x 9.75"
5.125" x 9.75"
8" x 4.75"
3.75" x 4.75"
16.75" x 10 "
9.25" x 11.125"
5.625" x 11.125"
9.25" x 5.5"
no bleed option
18.25" x 11.125"
Magazine trim size is 9" x 10.875"
MECHANICAL REQUIREMENTS
Santa Barbara Magazine is produced computer to plate (CTP)
Printing Process: Heat-set web offset
Stock: Santa Barbara Magazine is printed on gloss text stock
Live matter not intended to bleed must be 3/8" from trim and binding edges.
Binding Method: Perfect bound
Gutter Safety for Spreads: Critical type and image should not fall within 3/8" of gutter.
DIGITAL MATERIALS
A color proof is required for any high-
work closely with us. Color proofs ($75) are available if
resolution image supplied as a finished ad or part of a
requested by the ad materials deadline. Alterations after color-
production ad. If a color proof is not supplied, the magazine
proofing stage, including type changes, may result in
cannot guarantee color and the client or agency assumes all
additional charges.
responsibility for the image. Proofs should be direct digital
contact proofs produced in accordance with SWOP (Standard
DISCLAIMER Exact color reproduction is our goal, but is
Web Offset Printing) standards. If, and only if, the materials
not guaranteed. For best results, please keep your ad simple
have been received prior to the materials deadline, a digital
and supply original image in transparency form (chromes or
proof may be ordered from the magazine for $75. Ad materi-
slides). Color variances on press and from issue to issue stay
als may be re-submitted if there are sizing problems, change in
within established SWOP ranges. We make every effort to
design, color or information. Please note there is a $70 charge
alter colors on request, but cannot guarantee a perfect
for the first re-submission and $150 for every file thereafter.
match. Supplied ad materials are handled with care, but
publisher is not responsible for damages, or for errors
PRODUCTION
In-house production is not available. We can
provide recommendations for designers and agencies that
advertiser fails to correct on proofs. All ad materials remain
property of the publisher until charges are paid in full.
F O R CO M P L E T E M E D I A I N F O R M AT I O N , C A L L U S AT 8 0 5 - 9 6 5 - 5 9 9 9 O R 8 8 8 - 5 9 2 - 0 1 7 1 .
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
SantaBarbara
MAGAZINE
S U P P LY I N G D I G I TA L A D F I L E S
FULL PAGE AND SPREAD ADS
should ideally be submitted as TIFF/IT-P1, CT/LW,
or raster-based DCS2 with a contract color proof. We also accept formats listed below
under technical requirements. Please send full-page and spread ad materials to:
Quad Imaging
Michael Leos
1174 North Grove Street
Anaheim, CA 92806
(714) 632-2306
[email protected]
If your existing prepress vendor cannot supply a TIFF/IT file, please contact the
Quad Imaging at 1-714-632-2306 or [email protected] to have your ad processed.
Or locally, contact E-Prep Services at 1-805-692-5207.
• We require digital ad submissions in PDF/X-1a 4/C
T E C H N I C A L R E Q U I R E M E N T S F O R PA R T I A L A N D F U L L PAG E A D S
• Ad should be built for Mac compatibility.
composite at 300 DPI to size.
• TIFF/EPS formats must be 300 DPI, CMYK format
• No RGB, spot, or Pantone colors can be accepted
• Do not nest EPS files in other EPS files
IMAGES
• When providing fonts, use Macintosh (not PC)
FONTS
stylized fonts and do not apply style attributes
to basic fonts.
•
• Digital ad on CD or DVD, including: layout, images,
PLEASE SUPPLY THE FOLLOWING
• Quark “Collect for Output” or similar report
• Direct digital contact proof
fonts, logos
• You may e-mail digital files less than 2 MB to
[email protected]. Otherwise, you may upload to
our FTP site with the following information:
www.sbmag.com
user: sbmag
password: sbmag2007
• Without a color proof, we cannot guarantee layout
PLEASE NOTE
GRAPHICS/LOGOS
• Bitmap files must be at 1,000 DPI or higher. Four-
Continuous tone rastered images should be at 300
line screen or greater
color solids should not exceed SWOP density of 300%
or color. No changes to the ad may be made after the
magazine has been shipped to the printer without
substantial alteration charges from the printer. An
estimate will be provided upon request.
25 EAST DE LA GUERRA STREET, SANTA BARBARA, CA 93101
TEL 805-965-5999 FAX 805-965-7627
ELEGANT AND PROVOCATIVE, SANTA BARBARA MAGAZINE
IS THE LIFESTYLE RESOURCE FOR ONE OF
CALIFORNIA’S MOST CELEBRATED COMMUNITIES.