the nuvasive® approach

THE NUVASIVE APPROACH
®
The energy of a start-up. The experience of success.
SUCCEEDING WITH SPEED
Our Adventure Begins
Since the year 2000, NuVasive®
has grown at an extraordinary
rate. NuVasive has supported
surgeons, improved the lives of
patients and achieved results
in all areas of business, thanks
to a unique combination of
factors. Speed of Innovation®.
Technological advancement.
Superior clinical outcomes.
Absolute Responsiveness®.
A distinct performance culture.
And an incredible and dedicated
team of A Players focused on results.
NuVasive launched from a start-up
venture capital-backed company
to number five in the global spine
industry, with over 80 products in
our portfolio and revenue of $620.3
million. How did we accomplish this
in just a little over a decade?
We attribute much of our success
to our unyielding focus on our
mission as well as our top three
priorities. They guide our vision,
determine our actions and drive
our results.
our mission
Perpetuate our creative start-up edge to be the best through:
• Speed of Innovation ® • Absolute Responsiveness ® • Superior Clinical Outcomes
Our Top 3 Priorities
1
Revenue with
Increasing Profitability
Innovate to Make our Own
Products Obsolete
Reduce Costs and Launch
Game-Changers
Leading
2 Industry
Products and Services
Increasing Global Market
Penetration with Cost Efficiencies
Evolve Our Culture
and Infrastructure
3
Advance Outstanding Performance Culture
to Achieve Results
Transforming the quality of patient
health care.
competing with an edge
Speed of Innovation®
What establishes NuVasive® as a
leader in the spine industry is our
unique focus on Speed of Innovation.
Since our inception, NuVasive has
recognized that speed, combined
with responsiveness, was what our
surgeon-customers desired most.
We knew that many of our larger
competitors were too bureaucratic
to move at our rapid pace, so this
became our unique value—and has
remained our edge ever since. We
stand apart from the rest because of
our commitment to produce a variety
of new and innovative products each
year, to be absolutely responsive to
our surgeon customers’ needs, and
to build a team and environment
that facilitates speed and
innovation.
Our surgeon customers also want
to partner with a company whose
products produce superior clinical
results. High quality is not sufficient
in this environment. Surgeons
want game changers: innovative
products that truly transform the
quality of patient health care–and
at reasonable costs.
In October 2011, NuVasive announced its
acquisition of Impulse® Monitoring, Inc., a
leading provider of outsourced intraoperative
monitoring to hospitals and healthcare
facilities. The partnership of NuVasive and
Impulse combines best-in-class products
and procedures with industry-leading service
to meet the needs of our customers, and
ultimately, their patients.
As NuVasive grows and expands, we maintain
our commitment to speed and innovation.
We now provide the best of both worlds: the
speed and responsiveness of a start up with
the experience and resources of a larger
company. This is why we created the goal to
be the first $1 Billion Start-Up™.
leading the industry
Maximum Access Surgery
NuVasive® has redefined spine
surgery through our Speed of
Innovation® and superior clinical
outcomes–and everyone involved
benefits from our approach.
The surgeon can perform the
procedure in a shorter amount
of time. The patient experiences
a speedier recovery. And the
hospital has lower costs because
patients recover more quickly
with fewer complications.
We have changed the way spine
surgery is being performed through
our innovations: our minimally
disruptive Maximum Access
(MAS®) platform, our revolutionary
nerve avoidance monitoring system
(NVM5®), our innovative solution
to a safe and reproducible lateral
access surgery (XLIF®) and our
growing number of offerings of
biologics, cervical and motion
preservation products.
Over the past decade, NuVasive
has built an entire spine franchise,
developing more than 80 products
spanning lumbar, thoracic and
cervical applications as well
as neuromonitoring services.
Our products have been used in
hundreds of thousands of spine
surgeries. Those are more than just
impressive numbers—they represent
improving the daily lives of patients.
SOLAS® currently has
over 500 members
SUPPORTING OUR SURGEONS
Education and Training
Our numerous products and
reproducible surgical procedures
are complemented by our
development of surgeon education
programs and training. We provide
basic and mastery courses, and
also offer fully operational O.R.
labs in our East and West Coast
offices for surgeon training.
To further promote research
and surgeon education, we
established and continue to fund
an elite organization of the most
accomplished lateral access
surgeons: SOLAS, the Society
of Lateral Access Surgery.
SOLAS currently has over 700
members, and continues to grow
in number and reputation.
“I suffered from chronic back pain for more than 37 years.
Now I have my life back.” – Bill Walton, Basketball Hall-of-Famer
FOCUSING ON PATIENTS
Education and Awareness
Our ultimate focus is on the
people who need our products
and procedures. Improving the
lives of patients who suffer from
debilitating back pain is what
drives us to create products
and procedures that truly make
a difference.
With the goal of providing support
to individuals suffering from
back and leg pain, we created
The Better Way Back® program.
This program is dedicated to
building a community that provides
hope and support to patients
suffering from chronic back and
leg pain, and inspires them to live
successfully. We remain committed
to raising awareness of spine
disorders and educating patients
and clinicians about surgical
treatment options.
“Our company’s distinct culture gives us
the ability to surpass our competitors...”
THRIVING THROUGH TEAMWORK
Our Performance Culture
Another contributor to our success
is our continued focus on building
and evolving a performance culture
that shapes who we are and how
we achieve results.
Our company’s distinct culture
gives us the ability to surpass
our competitors and establish an
aggressive approach that enables
us to overcome competitive
challenges. It creates a unique
edge that not only influences how
NuVasive® conducts business, but
also drives how we make decisions
and surpass our goals. Our culture
achieves results, and results fuel
our culture.
ACHIEVING AND EXCELLING
Our A Players
Our culture is built around the
contributions of many, each
individual understanding their role
and contributing to the collective
success. We call our employees
Shareowners, because that’s
exactly what they are–owners who
embrace our culture of teamwork,
innovation and high expectations.
Internally, we use the symbol of the
cheetah to represent our reputation
for speed and agility.
While other companies may focus
on customer service, we take
it to the next level and focus on
Absolute Responsiveness®.
Our competition trains team
members on their products and
procedures, but NuVasive® ensures
that each and every individual, from
the IT help desk, to the accounting
team, to the sales representatives
in the field, is trained not just in our
product offerings, but is an expert
in spine with a comprehensive
NUVA Spine Exam.
“...we use the symbol of the cheetah
to represent our reputation
for speed and agility.”
“...we have innumerable opportunities to
provide assistance to people in need.”
GIVING BACK
Our Attitude of Gratitude
We go beyond the creation of our
products and services to reach out
to those in need, helping people
with serious back and leg pain
regain their lives.
The NuVasive Spine Foundation™
is committed to changing lives by
bringing world-class surgeons
and innovative spine surgery to
disadvantaged communities
across the globe. Through
funding requests by our network
of spine surgeons and other
charitable organizations, we
have innumerable opportunities
to provide assistance to people
in need.
DEFINING THE DIFFERENCE
The Power of NuVasive®
Through our tremendous growth
and experience over the past
ten years, our fundamental focus
hasn’t changed. The power of
our NuVasive mission, priorities,
and performance culture drive
us to achieve extraordinary
results at extraordinary speed,
allowing us to continue to
improve patients’ lives around
the world.
“...tremendous growth
and experience over the
past 10 years...”
NuVasive , Inc.
®
7475 Lusk Boulevard
San Diego, CA 92121
To order, please contact your NuVasive Sales Consultant
or Customer Service Representative today at:
NuVasive, Inc., 7475 Lusk Boulevard, San Diego, CA 92121 Tel 800.475.9131 Fax 800.475.9134
WWW.NUVASIVE.COM
© 2013. NuVasive, Inc. All rights reserved.
, NuVasive, Speed of Innovation, Absolute Responsiveness, MAS, NVM5, SOLAS, The Better Way Back, and XLIF are federally registered trademarks of NuVasive, Inc.
$1 Billion Start-Up and NuVasive Spine Foundation are common law trademarks of NuVasive, Inc. Impulse is a federally registered trademark of Impulse Monitoring, Inc.
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