Corporate Profile 2015

Noritz Corporation
International Business Division
Eco-products R&D Center
5 Minamifutami, Futami-cho, Akashi, Hyogo, 674-0093 Japan
http://www.noritz.co.jp http://www.noritzglobal.com
Email [email protected]
TEL +81-78-941-4510 FAX +81-78-941-4541
Noritz (China) Co., Ltd.
Noritz (Shanghai) Home Appliance Co., Ltd.
No. 7318 Daye Road, Fengxian, Shanghai, China
http://www.noritz.com.cn
Call Center +86-400-988-1998
Noritz America Corporation
Headquarters
11160 Grace Avenue, Fountain Valley, California 92708, USA
Atlanta Office
1220 N. Kennestone Circle, suite 126, Marietta, Georgia 30066
http://www.noritz.com
Call Center +1-866-766-7489
Noritz Hong Kong Co., Ltd.
Unit 1203, 12th Floor, Jupiter Tower, No.9 Jupiter Street, North Point, Hong Kong
http://www.noritz.com.hk
TEL +852-2126-7026
Macau Showroom
Ave. Horta e Costa No.6, r/c, Macau
TEL +853-2857-2008
93 Edomachi, Chuo-ku, Kobe, Hyogo, 650-0033 Japan
http://www.noritz.co.jp
NORITZ Corporate Profile 2015
This pamphlet is current as of June 2015. 1506-0.1
Corporate Profile
Group Vision
Corporate Philosophy
Brand Message
Making your life
a happy and safe oasis
Ecology Relax Clean & Beauty—
These are the three primary colors of the happy life
offered by the Noritz Group.
with hot water
Ecology means to make environmentally friendly
living more commonplace.
Relax means to make one’s home entirely
comfortable.
Clean & Beauty means to nurture a healthy and
beautiful body and mind.
Our goal is to bring these to fruition.
As we visualize smiling faces and the beautiful
future that lies ahead, we are pushing forward with
products and services that highlight the Noritz
Group as “the hot water experts.”
CONTENTS
Message from the President
03
Research & Development
17
Company History
05
Production
19
Global Network
07
Services
21
Environmental Initiatives
13
2014 Financial Performance
15
For Society, Our Shareholders and
Investors, and Our Employees
22
01 NORITZ Corporate Profile
02
Message from the President
Bath Makes Us Happy:
The Founder’s Maxim
In 1951, during Japan’s postwar revival, Toshiro Ota
established our company to promote the adoption of
in-home bathtubs in Kobe, all in the belief that “baths
make us happy.” Since that time, Noritz has continued to
focus on research and development. This effort has
borne fruit with a series of highly energy-efficient
products that excel in terms of both economic and
environmental benefits. By promoting “an affluent way of
life with daily hot water,” Noritz has contributed to the
evolution of bath culture in Japan.
Building on proprietary technology developed in
Japan, Noritz established a joint venture with a local
company in Shanghai, China in 1993. This initiative was
intended to provide the Chinese with a richer way of life
through daily hot water. Noritz provided the capital and
technology for manufacturing in China at a time when
most companies entering China chose to re-export
products they manufactured in China to their home
markets. In 2002, we introduced our gas water heaters to
the U.S.A., a country that has been contending with
various environmental and energy issues, by
emphasizing the compact design and superior energy
efficiency of these products. Baths not only contribute to
personal hygiene while promoting good health and rapid
healing, but they also contribute to our sense of
well-being. We remain committed to developing our
company globally while adhering to our founder’s
maxim.
03 NORITZ Corporate Profile
As a company working
with society to achieve sustainable growth,
we contribute to smiles
and a healthy planet through the pursuit of daily comforts.
The Simple Comforts of Life
In 2011, the Noritz Group launched a new six-year
medium-term management plan titled “V-plan 16” and
established our Group vision, as “The Simple Comforts of
Life.” Our policy is to ensure a stable management
foundation with sustainable growth while shaping the Noritz
Group into an organization whose employees can work
with confidence and pride. In our domestic operations, we
focused on continuous innovations throughout all aspects
of our business, including renewable energy and brand
investment. Looking to our global network, we acquired two
manufacturers of water heaters — Sakura Bath & Kitchen
Products (China) Co., Ltd. of China in 2013 and Dux
Manufacturing Limited of Australia in 2014 — as part of our
discontinuous initiative at transforming our international
operations. The Noritz Group continues to evolve and grow
beyond the scope of conventional water heating in order to
meet public demand for enhanced environmental
protection and energy efficiency on a global scale.
In 2015, at the start of the remaining two years of our
six-year plan, we will implement a more stable
management foundation and address the challenge of
sustainable growth under the slogan “Change 2015.”
Contributing to smiles and a healthy planet
through the pursuit of daily comforts
Our Group is determined to promote business that
contributes to smiles and a healthy planet through the
pursuit of daily comforts. The pillar is our initiative in the
hydronic air conditioning segment to offer more eco-friendly
and comfortable hot water, which is indispensable to
everyday life. We provide products such as hybrid water
heater and heating system, the ECOWILL gas-engine
cogeneration water heater and heating system that heats
water by combining gas energy and atmospheric thermal
energy, and the Eco-Jozu high-efficiency gas water
heater. Developing such products requires the daily
efforts of all our employees. Through our efforts to
provide products that contribute to society, we create an
environment in which all employees can work with
confidence and pride.
Promoting safety and trust in our products
worldwide
The Noritz Group is committed to improving quality and
customer satisfaction as a top priority while striving to
develop a management structure responsive to
customers. We are focused on improving quality in
manufacturing through the design, procurement and
production processes. We intend to provide our
customers with outstanding service in our showrooms
while increasing the responsiveness of our Contact
Center and improving the quality of our installation and
service systems. Moreover, we will continue to focus on
our quality improvement initiatives for each process. We
are also taking steps to strengthen our safety standards
as part of our current global expansion.
However, over time, the definition of “affluence” evolves.
For example, we can no longer achieve true affluence
without considering the health of the global environment.
To contribute to a society that sustains compatibility
between the economy and the environment through
efficient use of limited fossil fuels or by substituting these
with renewable forms of energy or the like, we believe
these aspects must now be considered as linked to the
concept of affluence.
Our corporate social responsibility (CSR) deeply
integrates three commitments: the pursuit of economic
value through business strategies; the pursuit of social
values that are proactively adapted to social requirements
and expectations; and the promotion of Noritz quality.
Thus, we are committed to ensuring all our stakeholders
experience the simple comforts of life.
In December 2012, we signed the Global Compact of
10 principles as advocated by the United Nations. In
accordance with these 10 principles in four categories, we
are implementing initiatives based on our corporate
philosophy and global framework to achieve sustainable
growth as a company together with society. At the same
time, we recognize that improving our corporate governance
is one of the most important issues management faces;
therefore, we will optimize managerial decisions by
enhancing the management soundness and transparency
with the goal of enhancing our corporate value.
Remaining the first choice of our customers
Until recently, we have been focused mainly on
contributing to an affluent life through our water heaters.
This approach is universal and therefore changeless.
Soichiro Kokui, President
04
Company History
The Era of Globalization
For 65 years, Noritz has led the
water heater industry in Japan.
2002
Since its establishment in 1951, Noritz has continued to overcome all challenges to become a
world-leading supplier of hot water. In keeping with our founder’s maxim that “Bath makes us happy,” Noritz
helped to improve the standard of living during the postwar period when few homes included their own
baths. Even now, as we commemorate our 65th anniversary, this sentiment and its associated passions are
still very much with us. Moreover, in 1993, we took a major step toward growth by extending our markets to
other countries.
Domestic Sales
Noritz (China) Co., Ltd. established
1993
¥200 billion
Akashi Main Factory and
Training Center established in
Futami-cho, Akashi.
1956
1951
Noritz America
Corporation established
in California, U.S.A.
Research Center opened at Industrial
Research Institute of Hyogo Prefecture
Noritsu Bath Industry established
in Motomachi, Kobe
¥250 billion
Joint venture
established in
Shanghai
1990
Global Sales
2005
2013
1987
1962
Listed on 1st Section of the Tokyo and
Osaka Stock Exchanges
¥150 billion
Noritz acquires Sakura Bath & Kitchen
Products (China) Co., Ltd.
In-house manufacturing begins with the
opening of the Akashi Factory in Akashi
2004
1986
• Noritz Hong Kong Co., Ltd.
established
• Noritz (Shanghai) Home Appliance
Co., Ltd. established
R&D Center established in
Akashi
¥100 billion
1984
2009
CI introduced, corporate
logo changed
Noritz becomes the first gas and
kerosene appliance manufacturer to
acquire “Eco-First Company” certification
1968
2014
Company name changed
to Noritz Corporation
1
2
195 195 1953 1954 955 56 57
1 19 19 1958 959 960 61 62
3
4
1 1 19 19
196 196 1965 1966 967 968 69
0
1 1
19 197 1971 1972 973 974 75 76
7
1
1
19 19 197 1978 979 980 81 82 3 4
1 1
19 19 198 198 985 986 87 8
1
1
19 198 1989 1990
1951
Noritsu Bath Type A
1961
First-generation gas
bath heater
1977
YU-BIC
1979
Yuraji
1983
Water heater with automatic
bath fill and temperature controller
¥50 billion
Noritz acquires Dux
Manufacturing Limited of
Australia
91 992
93 994
19
1
19
1
95
19
96
19
1994
Made-in-China water heater
97
19
98 999
19
1
0
200
1
200
2
200
2002
Water heater for North America
3
200
4
200
5
200
6
200
7
200
8
200
9
200
0
201
1
2
201 201
3
201
4
5
201 201ed
nn
pla
2004
Eco-Jozu
2013
Hybrid water heater
and heating system
6
201ned
pla
n
2014
EZTR (Easy Tank Replacement)
water heater for North America
Noritsu “Never Cool Tile Bath”
Type A released
Aluminum GS gas bath
heater released
05 NORITZ Corporate Profile
YU-BIC gas instantaneous
water heater with tank
operated with 100V
power supply released
Yuraji bathtub water
heater incorporating
an instantaneous
water heater and
bathtub released
GRQ-1600A gas water
heater with automatic
bath fill and temperature
controller released
The first GQ-94CF gas
water heater for the
Chinese market released
The first No Limits gas
water heater for the North
American market released
Eco-Jozu high-efficiency
bathtub gas water heater
released
Hybrid water heater and heating
system using gas and atmospheric
thermal energy released
EZTR, an easy replacement
for a gas water heater with
storage tank, released
06
Global Network
Promoting safety and trust in our products worldwide
Water Heater
Cooker
North
America
China
Gas cooker
(Sakura Bath & Kitchen Products (China))
Range hood
(Sakura Bath & Kitchen Products (China))
High-efficiency tankless
gas water heater
EZTR (Easy Tank Replacement)
South
America
Hong Kong
Japan
Europe
Gas cooker (Noritz Hong Kong)
China
China’s first water heater
with audio guidance
Oceania
Smart gas cooker
■ Other products in Japan
Water Heaters
Electric water heater
(Sakura Bath & Kitchen
Products (China))
Japan
Water heaters
Gas water heater
(Noritz (China))
Gas water heater with
hydronic heating and
bath reheating
Noritz has captured about 40%
of the water heater market.
Gas water/space heater system
with solar thermal energy assistance
Hydronic floor heating system
■ Domestic market share
for water heaters
Noritz,
about
40%
Gas water heater
07 NORITZ Corporate Profile
Gas-engine cogeneration
water heater and heating system
Hybrid water heater and heating system
Built-in bathroom
Built-in kitchen
Wash basin
08
Global Network
Promoting safety and trust in our products worldwide
Asia
North America
Noritz (China) Co., Ltd.
Sakura Bath & Kitchen Products (China) Co., Ltd.
Noritz America Corporation
Oceania
Dux Manufacturing Limited
Noritz established a joint venture with a local company
in China in 1993. In order to provide a richer life with
daily hot water for the people of China, Noritz provided
the capital and technology for product manufacturing
at a time when most companies chose to re-export
products manufactured in China to their home markets.
We operate a factory in Shanghai where we maintain
the same level of quality control as we do in Japan.
Sakura Bath & Kitchen Products (China) Co., Ltd., a
manufacturer of household appliances, is expanding
its business throughout China. With factories in Jiangsu
and Guangdong, it now manufactures and sells
electric and gas water heaters as well as gas cookers
and range hoods.
Headquartered in California, U.S.A., Noritz America
Corporation operates branch offices in the state of
Georgia and in Canada. While conventional storage-type
water heaters account for most of North American market,
the popularity of eco-friendly and energy-efficient gas
instantaneous water heaters has been growing. Moreover,
in recent years, the adoption of high-value-added
condensing water heaters has been increasing.
The water heater market in Australia is split; Dux
Manufacturing Limited dominates the market for
conventional storage-type electric/gas water heaters,
while Noritz dominates the market for Japanese-type
gas instantaneous water heaters. However, demand
for the latter type has been increasing annually.
Product Line
Product Line
Product Line
Product Line
○ Gas water heaters
○ Range hoods
○ Gas water heaters
○ Gas cookers
○ Sterilizers
○ Floor heating systems
○ Range hoods
○ Electric water heaters
○ Sterilizers
○ Sinks
○ Faucets
○ Bathroom heaters
Other products
○ Ventilation fans
○ Electric water heaters
○ Gas water heaters
○ Gas instantaneous
water heaters
○ Storage-type gas water heaters
○ Heat pumps
○ Solar water heaters
Other products
Profile
Profile
http://www.noritz.com
http://www.dux.com.au
Profile
Profile
Established: 2002
Established: 1915
http://www.noritz.com.cn
http://www.sakura.com.cn
Net sales: ¥5.8 billion (as of 2014)
Net sales: ¥7.2 billion (as of 2014)
Established: 2005
Established: 1994
Net sales: ¥15.1 billion (as of 2014)
Net sales: ¥24.7 billion (as of 2014)
Other products
Europe
Noritz Hong Kong Co., Ltd.
Product Line
Noritz Corporation Europe Representative Office
Profile
Product Line
Established: 2006
http://www.noritz.com.hk
○ Gas water heaters
11 NORITZ Corporate Profile
○ Gas cookers
Established: 2004
Profile
○ Gas water heaters
12
Environmental Initiatives
– Social Responsibility of the Noritz Group –
As a manufacturer of devices to produce hot water that is used
every day by approximately 20 million households in Japan,
Noritz has introduced its “Eco-First Commitment” initiative.
A Clean Earth for
Future Generations
Global warming is worsening year by year.
— By 2016 —
On March 9, 2009, Noritz became the first manufacturer of gas and kerosene
appliances to be accredited as an “Eco-First Company.” This reflects our
social commitment to advancing various initiatives highlighting environmental
conservation.
Established in April 2008, the Eco-First system is intended to further
promote the environmental conservation practices of leading industrial
companies. We are committed to advancing the cause of environmental
conservation together with the Japanese Ministry of the Environment.
Global warming is caused by a rapid increase
in carbon dioxide (CO2) and other greenhouse
gases in the atmosphere.
In the Noritz Group, we are proactively
addressing preservation of the global
environment under our slogan,
“A Clean Earth for Future Generations.”
About
Total annual CO2 emissions throughout product life cycle
90,000
20,000
10,000
tons
tons
tons
From
customer use
CO2
CO2
Total annual emissions
12.48
12.6
million tons
Weight of
various materials
Various forms
of energy
37,000
Electricity, city gas,
LP gas, kerosene
tons
million tons
1％
2014 results: 117,000 tons
(relative to 2002)
2014 results: 10.7%
CO2 emissions
Contribution of products to CO2 emissions
Equivalent to
22,000 households
Assumed CO2 emissions (our calculations)
99% of all process-related CO2 emissions.
Annual CO2 emissions have been calculated as 1.0 ton for gas-fired appliances and 1.3 tons for
kerosene-fired appliances for the representative year 2000; CO2 emissions for every product group is
multiplied by the rate of CO2 reduction for an assumed ten years of service.
We hold a domestic market share of about 40% for gas and kerosene water heaters.
About 20 million households use our water heaters.
6.4
2010
CO2
1,395
million tons
Calculation of the CO2 emissions from product usage
* Source: Greenhouse Gas Inventory Office,
National Institute for Environmental
Studies
Japan’s GHG emissions data in FY 2013
(preliminary figures)
Social Responsibility of the Noritz Group
We are promoting a reduction in CO2 emissions as part of our contribution to
global environmental conservation.
13 NORITZ Corporate Profile
(relative to 2000)
By 2020, we shall reduce CO2 emissions from our domestic workplaces
by at least 25% (relative to 2002 levels).
8.2
9.9
11.1
CO2 emissions (tons)
Ratio to 2002 levels (%)
Relative to 2002 ■CO2 emissions
Minimum
reduction of 20% Minimum
reduction of 25%
100.0
93
.
8
91.7
89.3
80.0
75.0
ー
11.7
23,605
2011
2012
2013
2014
Note: According to 2012 figures from the Greenhouse Gas Inventory Office, total household
emissions are calculated as 5.3 tons CO2/year/household (including motor vehicles).
Annual CO2 emissions in Japan
CO2 emissions from product usage
represent
20％
By 2016, we shall reduce CO2 emissions by 200,000 tons/year from
2000 levels for conventional gas and kerosene water heaters used in
domestic households.
Equivalent to
21,000 households
Noritz Group
CO2
at least
tons/year
Commitment 2
their life cycle. This represents about 1% of Japan’s overall annual CO2 emissions of 1,395 million tons.*
CO2
200,000
We shall proactively contribute to the emergence of a
low-carbon society through our operations.
per year of various resources as well as energy in various forms, and our products emit 12.6 million tons per year of CO2 throughout
CO2
Reduced by
Commitment 1
As a manufacturer of devices to produce hot water that is used every day by our customers, the Noritz Group consumes 37,000 tons
Logistics
Reduced by
We shall proactively contribute to the emergence of a
low-carbon society through our products.
Unit: ten thousand tons/year
Operations of
business sites
Total CO2 emissions
from our domestic workplaces
Eco-First Commitment (extract)
Annual CO2 emissions of the Noritz Group and Noritz products are approximately 1% of
total CO2 emissions in Japan.
Procurement of
materials and parts
CO2 emissions
from product usage
2002
21,636 22,152 21,071 19,000
2012 2013
17700
17,700
2014 2016 target 2020 target
The Noritz Group will strengthen its Energy Conservation and Management System in order
to comprehensively promote energy efficiency through full optimization and will achieve its
targets through business improvements and by introducing new facilities.
Commitment 3
Commitment 4
We shall strengthen our management of chemical
substances ahead of regulations, thus reducing the risk of
environmental pollution.
We shall proactively contribute to the emergence of a
resource-recycling society through our products and
operations.
Promoting the adoption of green products with the goal of achieving symbiosis with society
at large.
Efficient use of
gas and kerosene
Heating water with
a combination of
gas and
atmospheric
thermal energy
Use of solar energy
Fiscal Year 2014
Grand Prize for Excellence
in Energy Efficiency and
Conservation
(Product Category &
Business Model Category)
Sponsor: The Energy Conservation Center, Japan
Hybrid water heater and heating system
14
2014 Financial Performance
The Noritz Group is active in the growing fields of energy conservation
and global environmental protection, awareness of which is growing
around the world.
(gas and kerosene water heaters, hybrid water heater and heating systems, and ECOWILL systems)
Operating Income (¥ billion)
(¥ billion)
163.6
$1,537.0 million
€1,167.1 million
132.9
In December 2014, Dux Manufacturing Limited,
an Australian manufacturer of water heaters,
became a wholly owned subsidiary of Noritz.
187.0
200.3
7.4
3.4
$31.9 million
€24.3 million
(¥ billion)
26.6
$249.9 million
25.5
Our proprietary aluminum die-cast burner is energy-efficient and
achieves stable flame. Because it burns with gas, it generates
high-heat flame as well as very low-heat flame to accommodate
our customers’ food preparation needs. With the increasing
diversification of the Japanese energy supply following the
disastrous Great East Japan Earthquake, demand for gas cookers
has been increasing year by year, and demand is expected to
become stronger in future.
2012
2013
2014
2012
2013
2014
2012
2013
2014
Net Sales of Kitchen Instrument
Segment
Development of Japan’s first built-in gas
cooker with a proprietary energy-efficient
burner to provide stable flame
5.9
$69.5 million
€52.8 million
2012
2013
(gas cookers, range hoods, dishwashers, and gas ovens)
6.3
9.6
8.8
2012
143.7
Kitchen Instrument Segment
Net Income (¥ billion)
218.9
$2,056.6 million
€1,561.6 million
Net Sales of Heating Ventilation
and Air Conditioning Segment
The need for environmental protection
and energy-efficient technology is
spreading globally.
In offering our gas instantaneous water heaters in Japan and
around the world, we combine three advanced technologies that
ensure stable hot water supply: fluid control, combustion control,
and heat exchange technologies. In addition to finding success in
the Japanese market, the Eco-Jozu high-efficiency gas water
heater is in growing demand in markets worldwide. In Japan, the
market for our hybrid water heater and heating system and other
eco-friendly and energy-efficient products can be expected to
continue growing.
■ Consolidated financial highlights
Net Sales (¥ billion)
Heating Ventilation and Air Conditioning Segment
2014
26.9 €189.8 million
2013
2014
Housing Systems Segment
(built-in bathrooms, built-in kitchens, and wash basins)
Sales of the Housing Systems
Segment
Our flagship water heaters help to lighten
the burden of bathtub scrubbing.
Total Assets, Net Assets,
and Equity Ratio
Domestic Sales by Business
Segment
Global Sales by Territory
(¥ billion)
Total Assets
Equity Ratio
58.0%
Net Assets
55.8%
55.0%
Kitchen Instrument
Segment
¥26.5 billion
(15.6%)
206.0
191.3
159.9
$1,935.4 million
€1,469.5 million
118.2
109.6
$1,110.5 million
€843.2 million
92.7
2012
Housing
Systems
Segment
¥14.2 billion
(8.4%)
2013
2014
Annual Average Exchange Rates for 2014
1 USD = 106.44 JPY
1 EUR = 140.18 JPY
15 NORITZ Corporate Profile
Other
Segments
¥6.8 billion
(4.0%)
Other
¥3.3 billion
(6.7%)
2014
Consolidated
Net Sales
¥49.0 billion
$1,595.3 million
€1,211.3 million
$460.4 million
€349.6 million
Heating Ventilation
and Air Conditioning
Segment
¥114.7 billion
(67.6%)
Composition ratio appears in parentheses.
Now, bathtub cleaning requires only the simple press of a button.
Our new Self-Cleaning Bathtub incorporates a completely
automatic system that drains, cleans, and refills the tub. This
proprietary innovation features a built-in bathroom to incorporate
our flagship gas and kerosene water heaters.
We also offer kitchen-remodeling systems available in 1-cm
increments to meet customer preferences for cabinet lengths.
16.4
North America
¥5.8 billion
(12.1%)
14.2
15.5 $133.4 million
€101.3 million
2012
2014
Consolidated
Net Sales
¥169.8 billion
Renewable
Energy
Segment
¥7.5 billion
(4.4%)
(¥ billion)
2013
2014
Renewable Energy Segment
(solar water heating systems and industrial photovoltaic power generation systems)
More than 30 years of experience enabling
the best mix of solar and gas energy sources
China
¥39.8 billion
(81.2%)
Composition ratio appears in parentheses.
With more than 30 years of research on solar energy, we
continue to innovate with our solar water heaters. By combining
solar energy and gas energy, we can respond to growing public
demand for both energy efficiency and environmental protection.
Our gas water/space heater system with solar thermal energy
assistance incorporating a high-efficiency bathtub gas water
heater uses both the sun and gas to provide hot water, heat
baths and heat interior spaces.
Sales of Renewable Energy
Segment
(¥ billion)
Gas water/space heater
system with solar thermal
energy assistance
7.5
7.8
$70.5 million
€53.5 million
2013
2014
4.7
2012
Note: As of 2014, tanks for fuel cells, ECOWILL, and related products were
shifted from the Renewable Energy segment to the Hydronic Air
Conditioning segment.
16
■ R&D Centers
Production Engineering
Development Center
Eco-products R&D Center
Research and development is carried out at this
center on electronics and new forms of energy
that can help to protect the environment, such
as solar-powered water heaters and heating
systems, and cogeneration systems.
New production methods are developed
here that involve all aspects of the
design, development, and manufacture
of production equipment, dies, and molds.
Head Office Development Center
Research and development is carried out
using cutting-edge facilities to develop water
heaters and home appliance system products
to meet market needs. Elemental technologies
for core components are also developed here
in order to create original Noritz technologies.
Research
&
Development
Contributing to society with eco-friendly products
incorporating proprietary technologies
Our R&D Division demonstrates its technical expertise in providing a stable supply of hot water by combining advanced
combustion control, fluid control, and heat exchange technologies. We employ these strengths to develop eco-friendly,
energy-efficient products. In addition to our market-leading gas and kerosene water heaters, we develop products designed to
utilize natural sources of energy such as solar heat and atmospheric heat. These ongoing efforts are intended to help protect
the global environment.
Fluid control technology
Heat exchange technology
Combustion control technology
Providing high efficiency in a compact design requires that both
the water pipe configuration and combustion gas flow toward the
heat exchanger. Even with a highly efficient design, corrosion
resistance is an issue. To ensure our heat exchangers are
designed for the highest reliability, we perform numerical
analysis and confirmation through complex experiments.
The required air and fuel is supplied to the combustion
chamber at the predetermined density to ensure the fuel is
burned adequately in the limited space. Moreover, we provide
precision control for stability of the flame to ensure low-NOx
combustion.
Heat exchange technology
Proper temperature and
quantity of hot water
Cold
water
Hot water
Gas
Air
Combustion control technology
Fluid control technology
To ensure a stable supply of hot water at a comfortable temperature, the temperature and quantity of the water are
monitored, and cold and hot water are mixed to maintain the required temperature and quantity of hot water. We are
developing control devices and sensors for this purpose.
17 NORITZ Corporate Profile
18
Production Sites
6
3
4
5
1
C
7
2
A
D
B
E
Production
An excellent production system that delivers just the
products needed right when they are needed
Japan
We operate mixed multi-product manufacturing lines. To achieve this, we have employed the production management system
combined with highly accurate sales management system and inventory management system. Moreover, during the production
process, we strive to improve the quality of each process with our advanced quality control system.
Designed for flexibility and responsiveness,
our advanced production system manages production, sales and inventory.
Sales Management System
Inventory Management System
1 Noritz Akashi Main Factory (Noritz Akashi Messe—NAM)
Production
Management System
4 RB Corporation Kandatsu Factory
Quality Control System
○ Quality assurance in each
process
○ Superior traceability
2 Harman Co., Ltd.
3 Tada-Smith Company, Ltd.
5 Noritz Tsukuba Factory (photo)
Collaboration with
subcontractors
○ Collaborating with
subcontractors to ensure
high quality and
adherence to delivery
dates
6 Kanto Sangyo Co., Ltd.
7 Noritz Kakogawa Factory
China
Achieving mixed multi-product manufacturing
Supplying high-quality products according to set delivery dates
Features of Our Production System
C Sakura Bath & Kitchen Products (China) Co., Ltd.
A Noritz (China) Co., Ltd.
Noritz (Shanghai) Home Appliance Co., Ltd.
Australia
1 High inventory turnover rate, with products remaining in inventory for only two to three days
2 Capable of mixed manufacturing of multiple individual products from a catalog of more than 10,000 products
3 Production system capable of shipping even out-of-stock products the next day at the earliest
B Dongguan Daxin Noritz
Electronics Co., Ltd.
19 NORITZ Corporate Profile
D Foshan Yingshun
Bath & Kitchen Co., Ltd.
E Dux Manufacturing Limited
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For Society
Sports
Employing People with Disabilities
Noritz contributes to the advancement of sports and promotes community development through the
Noritz Women’s Track and Field Team and Noritz Fencing Team.
We are creating employment for people with disabilities
who are capable of working in cooperation with a
welfare institution. Through our business operations,
we are providing work opportunities in disassembly
and sorting with a water heater recycling project. As a
result of our social initiatives, 2.94% of our Group
employees as of June 2014 are classified as individuals
with a disability.
Japan
Reia Iwade competes in the Nagoya Women’s
Marathon in March 2015.
Three fencers participate in the team competition
of the All-Japan Fencing Championship in
November 2014.
Our Group has implemented “Three Smile Projects”
as a social initiative with a focus on “smiles of
people, the planet, and life.” These include an
independence support project for people with
disabilities, forest cultivation projects, and bathing
and nutrition training projects.
Three Smile Projects
Disaster Support
Social Participation
We are carrying out “three smile projects” with a
focus on “smiles of people, the planet, and life.” With
the “Life with a Smile” project we offer education to
young children on how to take a bath and eat
properly in a fun way that promotes happiness and
communicates the importance of these activities.
As a Kobe-based company that received relief and
support after the 1995 Great Hanshin-Awaji Earthquake,
we have continued to support disaster recovery both in
the Hanshin-Awaji area and in the Tohoku area following
the 2011 Great East Japan Earthquake. All our employees
collect money on a company-wide basis for the Kobe
Luminarie Fund and the MICHINOKU Future Fund.
As one of its community initiatives, Noritz America
has been supporting the HOPPS basketball team
in Southern California. We cover the costs of
team members and uniforms for the children and
encourage them to work hard at their favorite
sport.
Bath education events were held at nursery schools
and public bathhouses.
Volunteers clean up at the Kobe Luminarie Festival.
HOPPS basketball team
For Our Shareholders
and Investors
For Our Employees
■ Customer Feedback
Events for our Individual
Shareholders
Personal Growth Activities
Eco-switch Helps Parents Teach Children
We are working to improve the soundness and
transparency of management, and are actively
disclosing information to promote communication
with our shareholders. We are also hosting factory
tours and offering more activities for individual
shareholders.
China
North America
Services
Reflecting Customer Feedback in Products and Services
Repair requests taken 24 hours a day/365 days a year in Japan
We receive requests for repairs or maintenance inspections around the clock, every day of the year in Japan. We send repair
personnel to people’s homes throughout the year, and we remain committed to implementing ongoing improvements for our
customers’ convenience. We also collect and analyze data on the calls that customers make to the Contact Center. Customer
feedback is studied by staff involved in manufacturing and sales, which leads to product improvements and providing
customers with easy-to-understand information.
We never had to replace a water heater before, so honestly when I heard the price it
was a shock. The salesperson gave us an explanation of the product and after
considering the energy savings, high quality, and how long it would last, even if the
price was a bit high we decided to buy it.
The best things about the system is that it has low running costs and adds
convenience to our lives. Every month our gas bill used to be about 5,000 yen. Now
it’s around 3,000 yen. When considering buying the unit we wondered if the
Eco-switch on the remote control would really save us money, but it really does. My
children are learning about ecology in school so they are very curious about the
Eco-switch. My children are always pressing the button, which lowers our gas bill and
still lets me take a hot bath and get housework done without even noticing.
Noritz has been carrying out activities since 2011
aimed at building strong teams based on
autonomy and mutual support. We have held
training seminars for managers and workplace
social gatherings, and set up voluntary teams for
developing brand marketing, known as “Shiawase
Wakashi-tai.” Employees are given the
opportunity to discuss their feelings honestly with
one another about such topics as how to be
confident and proud as employees or how to
contribute to society through work.
Currently, employees are exploring what they
can do individually to develop a happy attitude,
and are creating new opportunities for discussion
and practice.
Product in use: Eco-Jozu high-efficiency bathtub gas water heater
Period of use: approx. 2 years by family of 5
Event for individual shareholders
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