Heschung Brand Book

Brand book 16
A Family Business
Since the establishment of the
factory by Eugène Heschung in
1934, we have been passionately
cultivating the expertise for
which the Heschung brand is
known. Expertise passed down
through the generations and
developed over time thanks to
the drive and enthusiasm of the
men and women of Heschung.
Eugène and Madeleine Heschung
at the Steinbourg factory – 1934.
B E L G I U M
The story begins in 1934 when Eugène
Heschung started making work shoes.
B R U S S E L S
The 1950s saw the first leather ski
boots which graced the finest
hours of French alpine skiing at
the Grenoble and Sapporo Winter
Olympics, under the leadership of
Robert Heschung, Eugène's son.
F R A N K F U R T
1934
P A R I S
1950
F R A N C E
A L S A C E
Z Ü R I C H
Sledge driver's boot – 1934
Genuine reverse-welted construction.
Double leather sole, wooden lugs, hobnailed, heel irons.
Leather ski boot
Genuine reverse-welted construction.
Injection-moulded sole, traditional
lacing, tongue with waterproof gusset,
cutout on the back of the heel to aid
flexing, padded cuff.
1972
1990
1968
Georges Mauduit – Skiing technical
consultant, at the Steinbourg factory,
with Robert Heschung.
2016
In the 1990s, the arrival of the
founder’s grandson Pierre
Heschung marks the launch of
the men’s and women’s collections, enabling the brand to reach
a wider and more international
audience.
The iconic Ginkgo Technicolor
ankle boots are available in nine
fabric colours.
Pierre Heschung et son fils
Romain, à la Manufacture
de Steinbourg – 2013.
Competition ski boot Genuine reverse-welted
construction. Injection-moulded sole, Molitor
Wengen (CH) patented tightening system.
Pierre Heschung
and his son Romain
at the Steinbourg
factory
Talented men and women
Our products reflect the 200 men and women
who design and make them. Through their skill and
commitment to the company, these valued employees
have contributed to the brand's reputation. Thanks to the
quality, creativity and authenticity of their know-how, the
brand story continues to live on.
Jean-Paul Bey
Gold with honours | 40 years
Gungor Guler
Silver | 20 years
Michele Huckendubler
Vermillion | 30 years
Abel Ferreira
Silver | 20 years
Ferreira Abel
argent | 20 ans
Invisible eyelets: Our stainless steel eyelets are
Handsewm: Some stiches, like the bar tacking
hidden from view and serve to strengthen the leather. stitch, are of prime importance. all our shoes are
hand-sewn to ensure greater resistance.
Languette soufflet*: ce soufflet représente
une garantie supplémentaire d'imperméabilité.
02 –PADDED TONGUE WITH
WATERPROOF GUSSET
03 – HAND-SEWN BARRING
Schaumfutter: Damit der Spann des Fußes sich
jederzeit wohlfühlt, sind unsere Laschen mit natürlichem Latex gefüttert.
Gusset tongue*: Made witn ultra-soft water-resis- Foam padding: For greater comfort when you walk,
our tongues are padded with natural latex foam.
tant leather, this shoetongue guaratees added
water-tightness.*Trademark # 927120
*Modèle déposé # 927120
01 – SPLIT TOE
Matelas mousse: Afin d’apporter plus de confort
sur le cou-de-pied, nos languettes sont matelassées
avec de la mousse de latex naturel
ODÉON LAST SHAPE. REVERSE WELT
CONSTRUCTION WITH RUBBER SOLE.
Cousu Main: Certaines coutures sont essentielles:
c’est le cas du “point d’arrêt”. Pour plus de résistance,
les nôtres sont cousus à la main.
DRAWING OF CATALPA SPLIT-TOE DERBY,
Œillets invisibles: Invisibles de l’extérieur, nos
Authentique cousu Norvégien:
Le cousu Norvéoeillets sont inoxydables et renforcent le cuir.
gien représente une qualité sans compromis
en matière de robustesse, d’étanchéité et de confort.
02
Handgenäht: Bestimmte Nähte wie die “Stoppnaht” Lasche mit Quetschfalte*: Aus einem sehr weisind sehr wichtig. Für noch mehr Haltbarkeit werden chen wasserbeständigem Leder hergestellt, liefert
sie bei uns von Hand genäht.
diese Quetschfalte zusätzlichen Schutz vor Wasser.
*Trademark # 927120
03
Echte Zwiegenähte: Zwiegenähte gestatten keinen Unsichtbare Ösen: Die von außen unsichtbaren
Kompromiß: sie sind überaus haltbar, wasserdicht
Ösen sind aus rostfreiem Stahl und verstärken
und komfortabel.
das Leder.
01
The genuine reverse-welted construction
has been meeting the most stringent
requirements of strength, waterproofing
and comfort since 1934. The leather welt is
fitted round the contour of the shoe and
sewn to the leather upper and the sole
with linen yarn soaked in pitch, which
seals the hole left by the needle and makes
the shoe waterproof.
Authentic Norwegian stitching:
Norwegian
stitching means all-round exellent quality for
hardiness, water resistance and comfort.
Designed to last
Our commitment to the quality
of the materials used is a sign of
our desire to produce impeccable
shoes that uphold the values of
sustainable consumption. For us
it's a way of life, our commitment
to future generations.
The Iconics
We are constantly returning to
the essence of what it means to
make good shoes, with style. A
Heschung product is perfect not
because we have added some
nice touches but because every
single part is essential. Our
approach is driven by emphasis
on simplicity above all.
Ginkgo
Heschung's iconic boot first appeared in 1992. Ginkgo embodies the brand values of quality, know-how, robustness
and timeless style. With new versions created each season,
this androgynous style has constantly been tweaked and
revamped to keep step with the times.
Tremble
Genet
Reverse-welted Chelsea
boot with Stones rubber sole.
A wardrobe basic for all occasions.
Soft suede desert boots, reverse
welt construction with natural latex
sole for suppleness and comfort.
Crocus
Catalpa
Reverse-welted Derby with
Stones rubber sole. This style
is a bestseller from the
Heschung collections.
Split-toe Derby made from fullgrain calf leather, reverse-welted
with rubber sole. An understated
style for a casual look.
Tilleul
Oxford with straight toe-cap, Goodyear
welt construction with leather sole for a stylish,
contemporary look.
Maly
Plain-toe Derby in reverse-welted stitching with
rubber sole. Timeless lines with authenticity of
Heschung know-how.
Opale
Olympe
Opale
Bali Noir Cuir
Bali Python
Noir Cuir
Bali Crème Cuir
Ginkgo Fe
Heschung branded chase boots, an iconic model of
the brand. Fall-Winter collection 2016 in Bordeaux
Anilcalf leather and Grenade Canvas,
trademark rubber sole.
Athletic
For walking, running or a week-end stroll. Running
shoes make their appaerance in the Heschung
collection. A combination of fine materials and
luxurious finishing.
Athletic
Runner Fe
Runner
Anilcalf Noir
Anilcalf Noir
Folk Velours
Moro
Spring-Summer 2017
floral inspiration
Heschung boutiques
and corners
Our boutiques reflect the brand's
personality: a clean, contemporary style,
full of light, where the focal point is the
product presented without fuss and helpful,
knowledgeable staff to assist our customers.
Today, Heschung footwear is available in nearly
250 points of sale throughout the world, with
ten boutiques in France and Germany, Le Bon
Marché, Galeries Lafayette Haussmann and
Barney's New-York.
PARIS - LYON - BORDEAUX - LILLE - AIX EN PROVENCE - CANNES
LE BON MARCHÉ PARIS - GALERIES LAFAYETTE PARIS - BARNEYS NEW YORK
WWW.HESCHUNG.COM
Showroom Paris
18 rue du Vieux Colombier
75006 Paris
SALES DEPARTMENT
ISABELLE GUNTHER
[email protected]
+33 6 83 25 45 87
WWW.HESCHUNG.COM