Heschung Brand Book
Transcription
Heschung Brand Book
Brand book 16 A Family Business Since the establishment of the factory by Eugène Heschung in 1934, we have been passionately cultivating the expertise for which the Heschung brand is known. Expertise passed down through the generations and developed over time thanks to the drive and enthusiasm of the men and women of Heschung. Eugène and Madeleine Heschung at the Steinbourg factory – 1934. B E L G I U M The story begins in 1934 when Eugène Heschung started making work shoes. B R U S S E L S The 1950s saw the first leather ski boots which graced the finest hours of French alpine skiing at the Grenoble and Sapporo Winter Olympics, under the leadership of Robert Heschung, Eugène's son. F R A N K F U R T 1934 P A R I S 1950 F R A N C E A L S A C E Z Ü R I C H Sledge driver's boot – 1934 Genuine reverse-welted construction. Double leather sole, wooden lugs, hobnailed, heel irons. Leather ski boot Genuine reverse-welted construction. Injection-moulded sole, traditional lacing, tongue with waterproof gusset, cutout on the back of the heel to aid flexing, padded cuff. 1972 1990 1968 Georges Mauduit – Skiing technical consultant, at the Steinbourg factory, with Robert Heschung. 2016 In the 1990s, the arrival of the founder’s grandson Pierre Heschung marks the launch of the men’s and women’s collections, enabling the brand to reach a wider and more international audience. The iconic Ginkgo Technicolor ankle boots are available in nine fabric colours. Pierre Heschung et son fils Romain, à la Manufacture de Steinbourg – 2013. Competition ski boot Genuine reverse-welted construction. Injection-moulded sole, Molitor Wengen (CH) patented tightening system. Pierre Heschung and his son Romain at the Steinbourg factory Talented men and women Our products reflect the 200 men and women who design and make them. Through their skill and commitment to the company, these valued employees have contributed to the brand's reputation. Thanks to the quality, creativity and authenticity of their know-how, the brand story continues to live on. Jean-Paul Bey Gold with honours | 40 years Gungor Guler Silver | 20 years Michele Huckendubler Vermillion | 30 years Abel Ferreira Silver | 20 years Ferreira Abel argent | 20 ans Invisible eyelets: Our stainless steel eyelets are Handsewm: Some stiches, like the bar tacking hidden from view and serve to strengthen the leather. stitch, are of prime importance. all our shoes are hand-sewn to ensure greater resistance. Languette soufflet*: ce soufflet représente une garantie supplémentaire d'imperméabilité. 02 –PADDED TONGUE WITH WATERPROOF GUSSET 03 – HAND-SEWN BARRING Schaumfutter: Damit der Spann des Fußes sich jederzeit wohlfühlt, sind unsere Laschen mit natürlichem Latex gefüttert. Gusset tongue*: Made witn ultra-soft water-resis- Foam padding: For greater comfort when you walk, our tongues are padded with natural latex foam. tant leather, this shoetongue guaratees added water-tightness.*Trademark # 927120 *Modèle déposé # 927120 01 – SPLIT TOE Matelas mousse: Afin d’apporter plus de confort sur le cou-de-pied, nos languettes sont matelassées avec de la mousse de latex naturel ODÉON LAST SHAPE. REVERSE WELT CONSTRUCTION WITH RUBBER SOLE. Cousu Main: Certaines coutures sont essentielles: c’est le cas du “point d’arrêt”. Pour plus de résistance, les nôtres sont cousus à la main. DRAWING OF CATALPA SPLIT-TOE DERBY, Œillets invisibles: Invisibles de l’extérieur, nos Authentique cousu Norvégien: Le cousu Norvéoeillets sont inoxydables et renforcent le cuir. gien représente une qualité sans compromis en matière de robustesse, d’étanchéité et de confort. 02 Handgenäht: Bestimmte Nähte wie die “Stoppnaht” Lasche mit Quetschfalte*: Aus einem sehr weisind sehr wichtig. Für noch mehr Haltbarkeit werden chen wasserbeständigem Leder hergestellt, liefert sie bei uns von Hand genäht. diese Quetschfalte zusätzlichen Schutz vor Wasser. *Trademark # 927120 03 Echte Zwiegenähte: Zwiegenähte gestatten keinen Unsichtbare Ösen: Die von außen unsichtbaren Kompromiß: sie sind überaus haltbar, wasserdicht Ösen sind aus rostfreiem Stahl und verstärken und komfortabel. das Leder. 01 The genuine reverse-welted construction has been meeting the most stringent requirements of strength, waterproofing and comfort since 1934. The leather welt is fitted round the contour of the shoe and sewn to the leather upper and the sole with linen yarn soaked in pitch, which seals the hole left by the needle and makes the shoe waterproof. Authentic Norwegian stitching: Norwegian stitching means all-round exellent quality for hardiness, water resistance and comfort. Designed to last Our commitment to the quality of the materials used is a sign of our desire to produce impeccable shoes that uphold the values of sustainable consumption. For us it's a way of life, our commitment to future generations. The Iconics We are constantly returning to the essence of what it means to make good shoes, with style. A Heschung product is perfect not because we have added some nice touches but because every single part is essential. Our approach is driven by emphasis on simplicity above all. Ginkgo Heschung's iconic boot first appeared in 1992. Ginkgo embodies the brand values of quality, know-how, robustness and timeless style. With new versions created each season, this androgynous style has constantly been tweaked and revamped to keep step with the times. Tremble Genet Reverse-welted Chelsea boot with Stones rubber sole. A wardrobe basic for all occasions. Soft suede desert boots, reverse welt construction with natural latex sole for suppleness and comfort. Crocus Catalpa Reverse-welted Derby with Stones rubber sole. This style is a bestseller from the Heschung collections. Split-toe Derby made from fullgrain calf leather, reverse-welted with rubber sole. An understated style for a casual look. Tilleul Oxford with straight toe-cap, Goodyear welt construction with leather sole for a stylish, contemporary look. Maly Plain-toe Derby in reverse-welted stitching with rubber sole. Timeless lines with authenticity of Heschung know-how. Opale Olympe Opale Bali Noir Cuir Bali Python Noir Cuir Bali Crème Cuir Ginkgo Fe Heschung branded chase boots, an iconic model of the brand. Fall-Winter collection 2016 in Bordeaux Anilcalf leather and Grenade Canvas, trademark rubber sole. Athletic For walking, running or a week-end stroll. Running shoes make their appaerance in the Heschung collection. A combination of fine materials and luxurious finishing. Athletic Runner Fe Runner Anilcalf Noir Anilcalf Noir Folk Velours Moro Spring-Summer 2017 floral inspiration Heschung boutiques and corners Our boutiques reflect the brand's personality: a clean, contemporary style, full of light, where the focal point is the product presented without fuss and helpful, knowledgeable staff to assist our customers. Today, Heschung footwear is available in nearly 250 points of sale throughout the world, with ten boutiques in France and Germany, Le Bon Marché, Galeries Lafayette Haussmann and Barney's New-York. PARIS - LYON - BORDEAUX - LILLE - AIX EN PROVENCE - CANNES LE BON MARCHÉ PARIS - GALERIES LAFAYETTE PARIS - BARNEYS NEW YORK WWW.HESCHUNG.COM Showroom Paris 18 rue du Vieux Colombier 75006 Paris SALES DEPARTMENT ISABELLE GUNTHER [email protected] +33 6 83 25 45 87 WWW.HESCHUNG.COM