a shoe brand with a special design

Transcription

a shoe brand with a special design
A
SHOE
BRAND
WITH A
SPECIAL
DESIGN
PIKOLINOS BRAND BOOK. Spanish leather shoes & bags
MEET
THE
BRAND
OF
THE
RED
DUCK
Brand
& Heritage
Since 1984, we at Pikolinos have
been striving to make each shoe
unique . Each new season that
arrives is a challenge that we face
using all of our experience and
know-how. We take great care in
the craftsmanship that defines
the character of our products, and
which has made us the prestigious
and internationally-renowned
company that we are - always
sure-footed as the leader in the
Juan Perán, President and Founder.
comfort fashion industry.
Craftwork &
tradition
Pikolinos has a very
A LOT
OF
DEDICATION,
EFFORT
&PASSION
Mediterranean atmosphere.
Comfort, color and top quality
are what characterize our
shoes, together with the
warmth that comes with a
handcrafted product.
Their design is always unique
because their traditional
character is strengthened
with every collection, and the
craftsmanship in each detail
gives them that unmistakable
image and personality.
AUTHENTIC
LEATHER
Own tanning
Colorful
Smooth
Metallic
Split
Stained
High Quality
Soft
DESIGN
DEPARTMENT
Sketches &
Inspiration
Leather is the absolute star of
our collections. Textures and
colors that make us unique and
set us apart. Leather that we tan
ourselves in Spain, taking great
care at each stage until it attains
its characteristic look, softness and
warmth.
A Pikolinos shoe is “what it is”
because of the quality of the
manufacturing process, and the
care and know-how we put into
each process.
Tradition, experience, trends, craftsmanship,
details, braids, embroidery.
Our leather, our quality, our
comfort, and our artisan finishes all
make Pikolinos “Naturally Good”.
CONCEPT
STORE
Our new store concept. Areas full of light, customized corners
and that spirit which has always defined the brand.
POP-UP Store Pikolinos- New York
A Mediterranean atmosphere to make a unique place.
New Concept Store
light
craftsmanship
spaciousness
harmony
comfort
ALL
OVER
THE
WORLD
tradition
experience
trends
craftsmanship
braids details
embroidery
TRADE
SHOWS,
PR
EVENTS
Pikolinos is a worldwide brand sold
in 60 countries all over the world,
and thanks to its popular acclaim
and recognition it has taken its
place as leader within its industry.
Pikolinos makes itself present on
an international level at important
events in NYC, Singapore, Russia,
Shanghai, Tokyo, and Madrid. PR
Events, Fairs, Expos, Galas... 360°
Management of the brand in order to
take on new challenges.
Expos
Presentations
Meetings
Shows
Press conferences
Galas
Media presence
SOCIAL
NETWORKING
ONLINE WORLD
pikolinos.com
Facebook/Twitter/YouTube/Vimeo/Pinterest/Instagram/Foursquare/Flickr
When it comes to interacting with
current and potential consumers,
Pikolinos is a pioneer company that
opens up all possible channels of
communication with the world.
web
Social Brand
fan page online
B2B
customer service
followers
feedback
Recognition
& Awards
Pikolinos is one of the most
recognized companies in Spain
because of its hard work and high
performance within the footwear
industry. From the company’s
social and environmental
commitment, to its HR and
corporate management style,
Pikolinos is a pioneer company
that gives its employees a better
quality of life.
SOCIAL
COMMITMENT
In 2007, Pikolinos established the Juan
Perán Foundation to focus the company’s
commitment to society and to its
development, with the strong belief that
“another world is possible” and with the
firm conviction expressed by President
Juan Perán to “give back to society part of
what has been taken from it”.
FAIR TRADE &
SUSTAINABILITY
Together
with
the
NGO
ADCAM
[Development, Alternative Trade and
Microcredit
Association],
Pikolinos
has created a project in which Maasai
women embroider leather shoes and
bags by hand, thus creating “Pikolino’s
Maasai Collection” - a wonderful work of
color with the essence of our brand that
represents a unique fair trade project.
Thanks to this initiative, the women of
this tribe have earned a fair salary for
the first time, which has allowed them
to improve their quality of life without
changing their customs and way of life,
and to have access to basic means such
as food and education for their children.
Another World
is Possible
Olivia Palermo, Maasai Project Ambassador, and William Kikanae, Maasai Leader.
On a long road ahead, the challenge is always to take the first step.
Are you with us?
www.pikolinos.com