Eidograph Capabilities Brief - What Moves You? A Film For Runners

Small is the New Big.
Strategic Design
& Creative Thinking
Eidograph is full-service
creative agency providing
strategic design, marketing
communications and brand
consulting to small &
medium sized businesses,
and non-profits.
!
!
!
We are focused on fostering
design excellence, creative
entrepreneurship and civic
engagement.
eidograph.com
What We Do.
With a strong focus on design as a strategic tool, we implement marketing & brand strategies
that increase appreciation and enthusiasm for your products and services, in a way that projects
your brand values and commands a premium for your company.
Identity Design and Brand Strategy
We are obsessed with design. Good design is one of our founding principles and we work with
the best design talent to develop meaningful, culturally appropriate identity design systems that
harmonize both verbal and visual language.
Marketing Communications Strategy
A goal of increased brand awareness requires communications that enable human connections,
reflect a common purpose and promote participation.
Integrated Print & Digital Campaigns
Eidograph helps organizations develop and execute strategically focused and engaging
marketing campaigns that enhance dialogue with current and potential customers, supports
overall branding initiatives and increases lead generation.
!
!
!
Core Team
Bruce Cumming (25 years)
Creative Direction, Design,
Brand Communications Strategy
Melissa Woods (15 years)
Strategy, Writing, Project Management
!
David Hodson (10 years)
Design, Illustration, 3D
Levi Bilbrey (10 years)
Design, Photography, Web, CMS
!
!
!
!
!
Creative Precepts
Our approach is based on the idea that marketing is about communicating
successful outcomes for your customers. Your goal of increased brand awareness
for your clients requires communications that enable human connections, reflect a
common purpose and promote participation.
!
!
!
People
Create communications
that promote human
connections
Define and communicate a
clear purpose for your
existence
Communicate the
successful outcomes
products enable
Communicate a purpose
that customers can identify
with
Communicate success
stories
A meaningful and common
purpose engenders trust
Reflect real life
!
!
Purpose
!
!
!
eidograph.com
Participation
Communicate “acts not
ads”
Participation engenders a
sense of community
Create ways for customers
to engage with your brand
Transparency: do things for
the right reasons
Our Process
Our creative team works closely with executive management, product
marketing & business development to identify specific goals, objectives
and themes for marketing communications.
!
!
!
Get Our Hands
Dirty
Fresh Eyes
Define goals &
objectives
Identify target
audience &
themes
!
!
!
Collaboration
with product
marketing and
business
development
Brainstorm ideas
& concepts
Define campaign
elements
Identify methods
of delivery
!
!
!
eidograph.com
Select channels
!
Craft message
!
Test
!
Design imagery
!
!
!
!
!
!
!
Align with
opportunities
!
Schedules and
milestones
!
!
!
!
Count On It
Quick
Prototypes
Research
!
!
Divide &
Conquer
!
Core creatives &
collective
!
!
!
!
!
If it can’t be
measured it
doesn’t work
!
!
!
!
!
The Collective Model
Our business model is to retain a very small full-time staff of seasoned partners and then to tap into
an established resource pool of freelancers and independents. This keeps our overhead rates low
and enables our clients to have regular, direct access to creative professionals with a wide array of
skills and disciplines, at reasonable rates.
!
!
!
UI/UX Designers
Public Relations
Professionals
Exhibit Designers
Web Developers
Core
CoreSkills
Skills&Capabilities
&Capabilities
Core Skills & Capabilities in-house
Video Producers
Animators
Industrial
Designers
Voice Over Artists
Printers
App Developers
Sound Engineers
Capabilities &
Services
Strategic Branding
Our job as visual communication specialists is to develop communications that ensure
your brand promise is affirmed in all you do & say. Ultimately brand value can only be
fulfilled by you, but we can help you stay current, responsive and innovative.
!
!
!
Verbal & Visual
Language
“
If there is a well thought-out design
standard, it should be followed.
!
- Edward Tufte
”
Integrated Print
& Digital
Eidograph is a full service agency. Meaning we have the capabilities in-house to provide
all of your creative advertising and sales promotional needs.
Advertising
Brochures
Direct Response
Marketing
Immersive
Promotional
Items
Interactive
Responsive Web
Design
Eidograph is a full service agency. Meaning we have the capabilities in-house to provide
all of your creative advertising and sales promotional needs.
Motion & Film