40K - Agenda Show

Transcription

40K - Agenda Show

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INTRODUCTION
SHOW LOCATIONS
FOCUSED SECTIONS
EMERGE CONFERENCE
DEMOS AND STATS
LONG BEACH
JULY 8-9, 2015
NEW YORK CITY
JULY 20-21, 2015
LAS VEGAS
AUGUST 17-19, 2015
THE AGENDA EXPERIENCE
EXHIBIT & PARTNERSHIPS
CONTACT US
WHAT IS AGENDA?
01
AGENDA INFO DECK 2015
around the globe, gathering at
Agenda to build partnerships,
participate in the community, and
grow their businesses.
treated equally. The show serves as a
conduit between brands and buyers,
from core to corporate. Buyers from
across the globe are in attendance,
ranging from the largest depart ment and chain stores to the most
influential boutiques.
The same foundation of entrepreneurialism and indie spirit that
Agenda was built on still resonates
today. The Agenda team is made up
of streetwear, action sports, lifestyle
and fashion community memb er s .
While Agenda has organically As the trade show landscape has
evolved, the brand ethos and core evolved and shifted, Agenda’s
values remain steadfast. Agenda is a commitment to nurturing creativity
level playing field. The exhibitors and allowing product to be the focal
are diverse in scale, but they are all point, has endured.
| @AGENDASHOW
genda is the most diverse and
creative lifestyle fashion trade
show in the world. Since 2003,
Agenda has emerged as the premier
destination for brands and retailers
to converge. Agenda is where
passion becomes profit and the
business of creativity is conducted
in a truly authentic environment.
What began as a satellite show with
a small grouping of 30 brands has
since transcended into the quintessential lifestyle fashion trade show.
Agenda’s portfolio now includes six
shows, in three cities, expertly
curated with over 1,000 brands and
a recurring brand-building confer ence. Buyers, brands, investors,
distributors, and media hail from
AGENDASHOW.COM
A
02
CLICK HERE FOR A VIDEO ABOUT
AGENDA LONG BEACH
03
JULY 8 - 9 , 2015
Long B each Convention Center
300 E O cean Blvd.
Long B each, C A 90802
casing over 750 brands, Agenda
Long Beach is our flagship show
with the most diverse product
offering.
Categories include lifestyle, street wear,
contemporary,
women’s,
accessories, action sports, outdoor,
footwear, and both surf and skate
hardgoods. The show also includes
peripheral marketing events, indus try parties, and the Agenda Emerge
conference. Agenda Long Beach is
attended by 10,000 + buyers, media,
distributors, and influencers from 49
states and 50 countries. If you are
only able to attend one trade show
this year, it should be Agenda Long
Beach!
| @AGENDASHOW
entrally
located
directly
between Los Angeles and
Orange County, Long Beach exists
as a point of intersection between
action sports and streetwear. Long
Beach has a rich history of trade
shows and is where the very first
Agenda show was ever held. Since
2012, Long Beach has been the
home of Agenda’s two largest
bi-annual shows. Covering 250,000
square feet of space in the Long
Beach Convention Center and show -
AGENDASHOW.COM
C
LONG BEACH
04
AGENDA NYC
A
One of the more intimate gatherings in scale, Agenda: NYC takes
place at the Javits Center, right in
Manhattan. This show hosts around
300 brands across roughly 100,000
square feet.
Given its geographic location, the
New York show is a convenient
Javits Center North Hall
place for both European and east
655 W. 34th St.
coast based buyers to interact with
New Yor k , NY 10001
exhibiting brands and see new
offerings. Further enhancing the
Agenda: NYC mirrors the Long New York experience, an Agenda
Beach show’s diversity of product Emerge conference also accompaas well as overall experience, but in a nies the two - day trade show.
more focused, concise package. This
unique show is Agenda’s authentic
presentation of the street, surf,
skate and lifestyle cultures through
the filtered lens of New York’s
polished men’s fashion market.
JULY 20 - 21 , 2015
| @AGENDASHOW
genda: NYC occurs twice a
year during New York Men’s
Market Week. During this week, a
total of seven trade shows take place
and the city is inundated with
thousands upon thousands of men’s
fashion buyers, media and taste
makers.
AGENDASHOW.COM
NEW YORK CITY
AGENDASHOW.COM/NYC
05
06
AGENDA VEGAS
very February and August,
over 100,000 people from all
facets of the fashion industry
converge in Las Vegas. They come
for the largest gathering of trade
shows and fashion related events in
the world.
S ands Expo Center
201 S ands Ave.
Las Vegas, NV 89169
serving as the streetwear, action
sports and lifestyle-related extension. Juxtaposed against the vastly
scattered and impersonal nature of
the larger shows, Agenda Las Vegas
maintains the intimate and personal
experience that Agenda shows are
known for.
10,000 buyers from across the globe
peruse the 250 exhibiting brands
throughout the three day show.
Given the timing and grand scale of
Las Vegas Market Week, the shows
tend to draw many key media,
celebrities, and high-level fashion
executives. Las Vegas is where
brands are able to make a substantial
impression on key influencers.
| @AGENDASHOW
Agenda is now a permanent staple
in Las Vegas Fashion Market Week.
Agenda Las Vegas is a component
of the Modern Assembly alliance of
niche and specialty fashion trade
shows. Together, the Modern
Assembly presents a tightly curated
grouping of men’s and women’s
contemporary,
boutique
and
progressive brands with Agenda
AUGUST 17 - 19 , 2015
AGENDASHOW.COM
E
LAS VEGAS
Agenda Las Vegas is an ideal
platform to expand brand presence
beyond traditional sales efforts and
explore messaging and experiential
strategies, maximizing their brand
storytelling efforts. Las Vegas
Market week is the most important
week on the fashion industry
calendar and Agenda is at the
epicenter of the action.
AGENDASHOW.COM/VEGAS
07
08
THE BERRICS AGENDA
H
The Berrics Agenda is an ironclad
union of street and skate culture.
09
Started in 2009, Agenda and The
Berrics forged their partnership as a
interact at the The Berrics Agenda
ensuring that the skate industry is
able to conduct business in a manner
conducive to the core philosophies
of skateboarding culture.
| @AGENDASHOW
aving already built one of the
strongest and most respected
trade shows in action sports, and
streetwear, Agenda has further
integrated the skate industry in a
unique partnership with The
Berrics. The Berrics was formed by
legends Steve Berra and Eric
Koston and is the #1 skate media
website in the world.
AGENDASHOW.COM
THE BERRICS AGENDA
The Berrics Agenda section alone is
the largest skateboarding trade
show in the world.
true platform to capture the authentic skate culture on the Agenda
show floor. Brands and buyers
10
THE WOODS
This section looks and feels different
than the rest of the show floor in
terms of both presentation and
occupants. The brands exhibiting
here cater to the needs of retailers
that exist on a higher level of design
and aesthetic. These brands sample
from a broader influence and are
11
more acutely connected to emerging
fashion trends.
“
“
Ranging from legacy brands
inspired by heritage and nostalgia to
the new emerging lines sourcing
inspiration from the great outdoors,
they all share a common theme of
craftsmanship and refinement.
| @AGENDASHOW
he Woods is a show within a
show, presented with a unique
aesthetic and artfully curated
selection of brands.
AGENDASHOW.COM
T
THE WOODS
Be it footwear, apparel or accessories, these brands are all exploring
sophistication, premium materials,
outdoor
aesthetics,
heritage,
contemporary style, progressive
trends and a broader scope of
inspiration. The Woods is an elevated
environment for brands to showcase
their crafts.
12
AGENDA WMNS
A
Paying close attention to trends,
street culture, art, design and music,
these brands are finding themselves
on the fringes of the fashion industry.
Drawing from a diverse pool of
inspiration, these progressive collec-
tions are emerging as an entirely new
genre. Agenda WMNS is a forum for
these heroines of trend to connect
with relevant and receptive buyers
ranging from department stores to
influential boutiques, as well as media
and key influencers. WMNS exhibi tors now have a unifying platform to
conduct business. A show within a
show, curated by and presented from
female perspectives.
| @AGENDASHOW
genda WMNS is a curated
female-centric platform where
all pretty things unite. One of our
fastest growing show categories ,
Agenda WMNS houses a new gener ation of women’s collections.
AGENDASHOW.COM
AGENDA WMNS
Agenda WMNS is a movement
offering year round experiences,
ranging from events to initiatives
and other brand-building exercises,
all which contribute to the expansion
of this exciting new women’s voice.
AGENDAWMNS.COM
13
14
AGENDA EMERGE
AGENDA EMERGE
A
mavericks and offer a glimpse into
their processes, strategies, mistakes
and achievements. Legendary rapper
Nas, skate icon Paul Rodriguez and
streetwear vanguards Marc Ecko,
Bobby Hundreds and Jeff Staple are
just a few personalities who have
delivered poignant and candid
lectures to Emerge attendees. Their
lectures have resonated with
audiences as not just lessons in
business, but life as well.
| @AGENDASHOW
Agenda Emerge has become a
conduit for the teachers and students
of these industries to converge and
explore how to find success and
capitalize on the pursuit of passion.
Emerge has established itself as the
most valuable and insightful conference in streetwear, action sports, and
design and is a place for rookies and
veterans alike to get answers to the
questions they’ve always wanted to
ask. It is a forum for the core phil osophies of entrepreneurialism to
flourish and education in brand
building to take place.
AGENDASHOW.COM
genda Emerge is a creative
brand building conference
featuring today’s most iconic creative
directors, industry leaders, and
entrepreneurs in the youth market place. As action sports and street wear continue to thrive; Agenda
Emerge presents a platform for
concise and productive industryadvancing dialogue to occur.
Agenda Emerge takes place four
times annually, during our Long
Beach and New York shows.
Agenda Emerge has been able to host
some of the most influential industry
AGENDAEMERGE.COM
16
Pharrell Williams and Kharma (Poler)
Hiroshi Fujiwara
Swizz Beats and TI
Waka Flocka Flame
French Montana, Big Sean, and Rick Ross
Travis Barker
WHO
ATTENDS
AGENDA?
VISIBILITY
AND REACH.
ATTENDEES
49
Young Jeezy and Jim Jones
Cam’Ron
INSTAGRAM
OVERACHIEVERS IN THE FIELDS OF ART, MUSIC, ACTION SPORTS,
FASHION, MEDIA, AND DESIGN.
AGENDA IS AN EXCLUSIVE BUSINESS-TO-BUSINESS INVITE ONLY EVENT,
AND IS NOT OPEN TO THE PUBLIC.
A MIX OF CREATIVE UP-AND-COMERS AND SELF-MADE TASTEMAKERS.
FACEBOOK
FORWARD THINKING INDIVIDUALS WHO ARE PASSIONATE ABOUT PAST,
PRESENT, AND FUTURE TRENDS IN EVERY FACET OF THE INDUSTRY.
TWITTER
17
ON-SITE
500
100K
90K
MIL.
DIGITAL
30
UNIQUE ONLINE IMPRESSIONS
40
| @AGENDASHOW
80K
20K
15K
50
AGENDASHOW.COM
A
genda hand selects the best
brands and influencers from
the lifestyle fashion, action sports, &
streetwear communities to exhibit
their creations and share their vision
with the top buyers, decision
makers, and media influencers.
40K
60
70
MONTHLY WEB PAGE VIEWS
INDUSTRY E-NEWSLETTER SUBS
AGES
18-45
AGES
MALE
FEMALE
18-45
18
“Agenda has become the location for
finding key trends in upcoming styles for
what’s next. The show has become a
formidable platform for industry leaders,
and has captured attention globally as a
show that leads trends across several
categories.“
Label Networks
AGENDA IN THE PRESS
MAINSTREAM NEWS STORIES ABOUT OUR BRANDS, SPONSORS, AND THE SHOW ITSELF EVERY SHOW SEASON.
AGENDASHOW.COM
| @AGENDASHOW
19
20
“This environment is very conducive to
doing business. You are in LA, the
weather is fantastic, and it just creates
the right vibe. I come here an entire
day and we can really get something
done. We've had three or four
meetings today and they going to have
a real effect on our business. I can’t say
that happens at other trade shows.”
“We are here with AGENDA and it has
been a great partnership. We launched
with them in January of 2014, and
they have put us back into the mix with
everyone, even retailers from the 90’s
that we used to do business with. It’s
been great, I’ve seen a lot of my old
buyers and it’s really a perfect show for
this generation of streetwear, skate,
and lifestyle clothing. It’s what’s
happening today.”
“Having AGENDA, Capsule, and now
Liberty all together is a buyer’s
dream. Everything runs smoothly
from the pre-registration, to the
on-site check-in. AGENDA is the best
of the best, and I’ve been coming to
these (trade) shows in Vegas for over
7 years.”
“AGENDA has been the perfect platform
for us. The AGENDA staff is super
accommodating. They take the time to
understand the brand and understand
our needs on a very personal level. The
communication is great, and I can’t
complain one bit. Thank you to
AGENDA for giving us such a great
platform to show our brand.”
Robert Rosenthal
Carl Jones
Zaul Zamora
Jason Markk
Next Stores
Nice Kicks
Cross Colours
Jason Markk
[ WHAT PEOPLE ARE SAYING [
“It’s really dope to be a part of
AGENDA. You know – having a booth
here, having people see it, and getting
real respect from the community that
AGENDA brings together.”
“I come to AGENDA because they’ve
built a name, they’ve built a
reputation. A lot of important people
are down here and it’s well put
together. I appreciate that, and I
appreciate that they highlighted our
brand as a brand to watch.”
“I’m here showing my collection at
AGENDA WMNS. We’re really excited to
be here and we have the cutest girls
hanging out in this section. I attended
my first AGENDA trade show probably
10 years ago. I have a long history with
AGENDA and I love the team here. I
love working with them.”
“AGENDA is one of the most important
things we do from a business
standpoint. Meeting with buyers,
press, and vendors – it’s a good time.
Everyone is together and doing
business too – it’s the best of both
worlds.”
Stevie Williams
Big Sean
Linda Nguyen
Jeff Staple
“AGENDA has always been a great spot
for me to find the newest brands. I feel
like from a lifestyle perspective, I’ve
always loved that the brands here
come from substance. Whether it be
sport, lifestyle, street culture, etc… it’s
a lot different. In the ever-changing
fashion world you see people making
clothes for the sake of making clothes,
but here it’s very different. Here people
make things that are real and build a
lifestyle. I’ve always found that it’s
enjoyable for me to come here and find
brands that I’ve worked with for years
and can continue to build those
relationships and also discover the
newest brands on the streets.”
“This is the show I come to, to really
speak to people that you don’t see
on a regular basis. This is definitely
the most exciting show in my eyes,
because it’s not necessarily as
forced, you’re not here just to buy or
to try to look at notes and write
down what you’re thinking. You get
to interact with your friends, your
family, things of that nature while
writing an order. I think that’s what
AGENDA creates.”
“We’ve been doing AGENDA for a long
time. They gave us what we needed in
the beginning by providing for a small
brand. Obviously, when we started
with AGENDA 10 years ago, we were a
lot smaller than we are today. AGENDA
is a work friendly experience. It feels
like a partnership more than my
experience with other shows, where it
has been more of an adversarial battle
to get your right space. That alone is
very important to us.”
“AGENDA was a phenomenal platform
for the global debut of Amuse Society
into the US marketplace. Our great
booth positioning accommodated both
the press and retailer spillage into the
aisles. We were able to make authentic
face-to-face connections launching our
brand into the youth fashion lifestyle
market and connect with our target
accounts. We’re so excited about our
launch into the industry.”
Colby Black
Isaiah Bond
Scott Sasso
Mandy Frye
“AGENDA is the perfect variety of
brands, from surf to contemporary. It’s
the busiest show I’ve been to in years.
The energy is insane!”
“AGENDA has the best trade shows of
the year. A very positive vibe and an
unmatched selection of premium
brands.”
“Record show for us as far as appointments. We had some great meetings
with Nationals as well: Nordstrom,
Zumiez, etc. Also grabbed a few
potential new dealers.”
“I picked AGENDA WMNS because it
really, just shows lifestyle and really
embraces what my line is trying to
show, and I love everything that
Agenda is doing.”
Ashley Cawthon
Ronnie Fieg
Mike Lawson
Silke Labson
Asphalt Yacht Club
21
Karmaloop
KITH
10 Deep
Brixton
Staple Design /
Reed Space
Amuse Society
| @AGENDASHOW
Karmaloop Women’s
Love + Made
AGENDASHOW.COM
Urban Outfitters
Aura Gold
RUHI
22
WE
WORK
WITH OVER
OUR
RETAIL
ATTENDANCE
750
HAS INCREASED OVER
40%
OF THE LEADING
YOUTH CULTURE BRANDS
YEAR-AFTER-YEAR
OUR RETAILERS
OUR BRANDS
FOR A COMPLETE BRAND LISTING OF WHO SHOWS AT AGENDA VISIT AGENDASHOW.COM/BRANDS OR CLICK HERE
AGENDASHOW.COM
| @AGENDASHOW
23
24
OUR SPONSORS
Pusha T
DMX
Snoop Dogg / Wiz Khalifa
Cam’Ron
Machine Gun Kelly
Chris Brown / The Game
Steel Panther
Samantha Ronson
Hanni El Khatib
LIVE
EVENTS
AGENDASHOW.COM
| @AGENDASHOW
Each Agenda show is followed up
with exciting after hours events with
the hottest A-list talent and
performers.
Agenda has the ability to produce
an official event on behalf of our
sponsors.
25
26
EXHIBITOR
DETAILS.
LONG BEACH CONVENTION CENTER
300 E OCEAN BLVD.
LONG BEACH, CA 90802
NEW YORK CITY
JANUARY 19 - 20, 2015
JAVITS CENTER NORTH
655 W. 34TH ST.
NEW YORK, NY 10001
COMMITTED
TO OUR
BRANDS
SUMMER + WINTER SEASONS
LONG BEACH
SHOW PACKAGE
AGENDA IS AN
40K
750
ATTENDEES
BRANDS
BOOTH
PACKAGE
IS TURN KEY & SIMPLE
LAS VEGAS
NO
SANDS EXPO CENTER
201 SANDS AVE.
LAS VEGAS, NV 89169
HARD WALL BUILD-OUT
FEBRUARY 16 - 18, 2015
HIDDEN
DRAYAGE FEES
PANEL INSERTS
WITH GRAPHICS ARE AVAILABLE
CLICK HERE FOR A QUOTE
INCLUDES: 10X10 BOOTH,
SIGNAGE, TABLES, CHAIRS,
ELECTRICITY, AND WIFI
NEW YORK
SHOW PACKAGE
LAS VEGAS
SHOW PACKAGE
INVITE ONLY
SHOW
WE ARE THE
LARGEST
YOUTH CULTURE
BUSINESS-TO-BUSINESS
TRADE SHOW IN THE WORLD
OUR FOCUS
| @AGENDASHOW
JANUARY 5 - 6, 2015
DETAILS
TO
EXHIBIT
AGENDASHOW.COM
OUR NEXT SHOWS
27
LONG BEACH
SIX
SHOWS
ANNUALLY
INTERNATIONAL AND DOMESTIC
MARKETS INCLUDING: LIFESTYLE,
ACTION SPORTS, OUTDOORS,
WOMEN’S, CONSUMER
ELECTRONICS, AND STREET
CULTURE
28
PARTNER
WITH US.
HOW A PARTNERSHIP WITH
AGENDA WILL ELEVATE YOUR
BRAND’S EXPOSURE.
29
Mitchell and Ness / Agenda / NBA
private dinner at Agenda Las Vegas
Reebok Legends Barbershop at
Agenda Las Vegas
Pepsi Co. and Agenda present:
Agenda Emerge NYC
HYPEBEAST “Third Space”
Installation at Agenda Las Vegas
Sophia Chang and Agenda present:
the Babe Show at Agenda Long Beach:
Herschel Supply Co. and Agenda
Private Retailer Dinner
LEAVE A LASTING IMPRESSION
ON THE 40K ATTENDEES.
a billion unique online press hits
each show cycle (Long Beach, New
York, and Las Vegas) twice a year.
This is made possible due to our vast
network of followers on Instagram
(75K ) , Twitter (15K ) , Facebook
(20K ), and our industry mailing list
which captures over 90,000 active
subscribers from all walks of life.
We are ready to customize a
partnership plan that suits the goals
of your brand in order to maximize
impact and build brand awareness. It
is our goal to help you achieve your
marketing
objectives
through
interaction and connection with our
global lifestyle culture; whose
passion and energy fuel a multi-billion dollar industry that influence
millions.
Let’s develop a plan that can leave a
lasting impression on the 40,000
of our 18-45 year old attendees that
attend Agenda’s 6 shows through out the year while creating anticipation with our global network that
are soon to become your new
marketing evangelists for years to
come.
BENEFITS DELIVERABLES
AGENDA WILL SECURE
ON-SITE PRESENCE AND
LOGO INCLUSION ACROSS:
• Placement
on all official show
signage where partners are shown
and other show collateral.
• Digital
and direct mail invites.
• Advertisements
in Agenda’s show
guides with over 20,000 copies
worldwide.
• Email
promotions to our industry
subscriber list (over 80,000 active
subscribers).
• Online
banner on the
Agendashow.com homepage.
AGENDA’S PUBLIC
RELATIONS TEAM WILL
DELIVER TOP LEVEL
EXPOSURE FOR YOUR
PARTICIPATION TO BOTH
TRADE AND CONSUMER
MEDIA.
• Use
of Agenda social media (Twitter,
Instagram, Facebook) to amplify your
brand’s global presence.
• Mentions
materials.
• Dedicated
in all relevant press
blog posts on
Agendashow.com
AGENDA OFFERS
EXCITING, CUSTOMIZED
INTEGRATION
OPPORTUNITIES TO
MAXIMIZE YOUR BRAND’S
IMPACT:
• Private
industry VIP dinners and
• Hosted
breakfast and lunches.
events.
• On-site
and digital co-branded
activations.
• Focused
• Photos
and videos of your presence
at Agenda and Agenda affiliated
events for your company to
distribute.
• Detailed
recaps of all activations and
on-site presentations.
seeding opportunities.
• Branded
lounges on the show floor.
• Cocktail
and happy hour events
on-site.
AGENDA WILL INCLUDE
COMPLETE BRAND
INTEGRATION AND
DELIVERABLES FOR YOUR
INTERNAL USE:
| @AGENDASHOW
Customized plans will be driven by
Agenda’s 12 years of show organization and delivery. All of this
alongside our digital network of
18-35 year olds who drive over half
G-PEN and Agenda present the
Grenco Open at Agenda Las Vegas.
AGENDASHOW.COM
A
genda works with a wide
range of partners in many
different sectors across all levels to
deliver unique experiences & generate results. By aligning with
Agenda, your brand will be affiliated
with the global leader in lifestyle
culture shows and gain immediate
access to our community of cultural
influencers.
Flexfit Basecamp lounge at Agenda
Long Beach.
• Complete
production of official
afterhours events with A-list talent on
behalf of your brand.
30
AARON
LEVANT
FOUNDER
[email protected]
MIKE
CARTER
VP OF SALES
MARKETING
[email protected]
BRITTNEY
NELSON
SHOW MANAGER
[email protected]
110 E. 9TH ST. SUITE B445
LOS ANGELES, CA 90079
P: 213.223.5111
E: [email protected]
CODY
DEBACKER
DIRECTOR OF SALES
MARKETING
[email protected]
JOEY
PASCHETTE
AGENDASHOW.COM
SALES
[email protected]
VANESSA
CHIU
| @AGENDASHOW
DIRECTOR OF WOMEN’S
SALES MARKETING
[email protected]
KRYSTLE
QUILALA
SALES MANAGER AGENDA WMNS
[email protected]
31
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40K - Agenda Show

Transcription

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