Overview of Sponsorship Opportunities Ann Arbor Summer Festival

Transcription

HOSPITALITY
SPONSORSHIP
OPPORTUNITIES
OPPORTUNITIES
Season No. 31 • June 13 – July 6, 2014
Overview of Sponsorship Opportunities
Ann Arbor Summer Festival
June 14 – July 7, 2013
Estimated Attendance: 75,000+
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a2sf.org
a2sf.org
Align
your brand with the Ann Arbor Summer Festival
Sponsorship Benefits & Value Proposition
Sponsors receive benefits such as frequent brand exposure through naming mentions on-site as well as in publicity and promotion; sales opportunities through sampling and display; fully integrated hospitality packages; and direct alignment with Ann Arbor’s well-educated, high-income consumers and lucrative family market.
The Ann Arbor Summer Festival is a high-profile property that offers prestige, turn-key events, targeted audiences, and relevant marketing platforms. Festival sponsorships offer opportunities to build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in a fun and relaxed atmosphere. We pride ourselves on being Michigan’s largest, most accessible and attended community and entertainment experience.
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•
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Exposure to over 75,000 attendees
Multiple programming platforms offering targeted lifestyle and experiential marketing
Inclusion in a high-profile marketing and media campaign
Support of one of the area’s favorite cultural events
Demonstrated commitment to community and quality of life
Investment Categories
• Series Sponsor
• Lead Sponsor
• Presenting Sponsor
• Supporting Sponsor
$15,000+
$7,500–14,999
$2,500–7,499
$1,000–2,499
Event Description
The Ann Arbor Summer Festival is a celebration of performing arts, outdoor entertainment, and community spirit.
A boutique music and arts festival, the three-week gathering offers dozens of performances, activities, exhibitions,
and screenings representative of the best in music, dance, comedy, film, street arts, and family entertainment.
Now entering its 31st season, the Ann Arbor Summer Festival produces two concurrent programs, one indoor and
one outdoor, at various venues and spaces across the University of Michigan campus and in downtown Ann Arbor.
The indoor Mainstage series includes ticketed performances of world-class music, dance, theater, and comedy.
The outdoor program, Top of the Park, is held along a beautiful campus green and offers admission-free concerts,
movies under the stars, open-air spectacles, and unique family attractions.
Contact
Amy Nesbitt, Executive Director
(734) 994-5999, ext. 203 or [email protected]
2
SERIES
SUPPORTING
SPONSORSHIP
SPONSORSHIP
Presenting
Sponsorship
“There is no better fit with WEMU’s mission of service to the community and suport of arts than
the Ann Arbor Summer Festival. Our commitment to enhancing the quality of life in Ann Arbor and
Washtenaw County fits perfectly with the festival’s commitment to presenting the best in local and
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33
Series Sponsor Packages (Investment: $15,000+)
Package: Global Series (exclusive)
Genre: World, ethnic, and multicultural
Rights Fee: $15,000
Properties: (1) Mainstage show + (3) Top of the Park bands
Previous Artists: Gilberto Gil, Cesaria Evora, Zap Mama, Afro-Cuban All Stars
Package:
Pop Series (exclusive)
Genre: Contemporary pop, rock, and indie
Rights Fee: 15,000
Previous Artists: Elvis Costello, Al Green, kd lang, Chris Isaak, Feist
Package:
Jazz Series (exclusive)
Genre: Jazz, swing, and songbook
Rights Fee: $15,000
Previous Artists: Diana Krall, Esperanza Spalding, Trombone Shorty, John Pizzarelli
Package:
Roots Series (exclusive)
Genre: Country, folk, and blues
Rights Fee: $15,000
Previous Artists: Bonnie Raitt, Willie Nelson, Lyle Lovett, John Hiatt, Buddy Guy
Package:
Family Series (exclusive)
Genre: Physical theater, circus, and variety arts
Rights Fee: $15,000
Properties: (1) Mainstage show + (1) Top of the Park film
Previous Artists: Circa, Golden Dragon Acrobats, Tom Tom Crew
Package:
Dance Series (exclusive)
Genre: Traditional, modern, and classical
Rights Fee: $15,000
Properties: (1) Mainstage show + (1) Top of the Park film
Previous Artists: MOMIX, Pilobolus, STREB, Diavolo, Savion Glover
Package:
Fringe Series (exclusive)
Genre: Experimental, alt-cabaret, and performance art
Rights Fee: $15,000
Properties: (1) Mainstage show + (3) Top of the Park artists
Previous Artists: Meow Meow, Neal Medlyn, Taylor Mac, John Waters
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Photo credit: Myra Klarman
Series Sponsor Benefits
Guaranteed Sponsor ID in Non-Measured Media:
Publications & Collateral Material
Season Brochure (30,000 pieces)
• Logo on sponsor recognition page
Festival Guide (40,000 pieces)
• Logo on sponsored event page
• Full-page, four-color advertisement ($1,500 value)
Email Blasts (23,000+ opt-in members)
• Logo in bi-weekly e-blasts throughout festival
• Logo with link in connection with sponsored event
Mobile App (9,000+ active users)
• Inclusion in the sponsor gallery on the Festival’s Mobile App, available on the iTunes App Store and Android Apps on Google Play
Ticket Stock
• Name on front of tickets for sponsored Mainstage event (i.e. “Sponsored by...”)
Press Releases
• Name inclusion in season press kit; regional and national distribution
On-Site Signage
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•
•
Logo on (1) sponsor recognition lobby sign at indoor venue kiosk (top-tier placement)
Logo on (2) sponsor recognition banners at Top of the Park (top-tier placement)
Logo on slide projected prior to movie screening at Top of the Park on night of
sponsored event and throughout festival season
Verbal Recognition
• Name recognition as sponsor by stage emcees/PA announcements with multiple
mentions on night of sponsored event and throughout festival season
• Opportunity for sponsor representative to be invited onstage to welcome festivalgoers
and to present company message on night of sponsored event
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Series Sponsor Benefits (continued)
Guaranteed Visibility on Festival Web Site:
(779,066 pageviews on a2sf.org in 2013 from 238,029 visitors)
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•
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Logo with link on homepage revolving sponsor banner; 12 months
Logo with link on all internal pages’ revolving sponsor banner; 12 months (150+ pages)
Logo with link on sponsored event splash page
Logo with on sponsor recognition page
Inclusion in sponsor gallery on the Festival’s Mobile App (9,000+ active users)
Tickets & Hospitality:
Corporate Party
• Use of one of the private hospitality spaces at Top of the Park for one night,
pending date availability ($1250–$2000 value)
Ticket Discount
• 10% Discount for groups of 20+ employees per sponsored event
Sampling & Display:
• Opportunity to set-up a sponsor branded pop-up tent at Top of the Park on select
evenings to promote your company through samplings or demonstrations
• Opportunity to distribute company product/coupons/literature at points throughout
Top of the Park on select evenings
Promotional Rights & Additional Benefits:
Festival Branding
• Ability to use Ann Arbor Summer Festival name, logo, and web link in company’s
sponsor-related marketing and promotional efforts
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LEAD
SPONSORSHIP
“Toyota is a proud sponsor of the Ann Arbor Summer Festival. In addition to being a
leading cultural event in the region, it provides our team members with volunteer
opportunities and a chance to get involved in the community. The festival is the kick-off
to summer in Michigan, and our support of thefestival is truly a team effort.”
-Cynthia Mahalak, External Affairs, Toyota
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Lead Sponsor Properties (Investment: $7,500–14,999)
Property: Outdoor Cinema (exclusive)
Rights Fee: Overview:
$12,500 for (13) movies with presenting naming rights
Movies projected on an inflatable screen, including comedies, action, adventure, and cult classics.
Property: Rights Fee:
Overview:
KidZone Tent (exclusive)
$12,500 for entire festival season
Children’s activity tent entertaining hundreds of families
nightly at Top of the Park.
Overview:
Special Outdoor Attractions (exclusive)
$7,500–$25,000 (based on attraction/shows)
Large-scale spectacles and site-specific performances at and around Top of the Park.
Property:
Rights Fee:
Overview:
First Friday | Opening Night (exclusive)
$7,500 for (1) night: June 13, 2014
The opening night celebration at Top of the Park.
Overview:
So Long Sunday | Closing Night (exclusive)
$7,500 for (1) night: July 6, 2014
The closing night festivities at Top of the Park.
Overview:
Kids Rock | Family Concert Series (exclusive)
$7,500 for entire series; (3) Sundays at Top of the Park
Free concert series for families, featuring the best
children’s musicians on the national kindie-rock scene.
Property:
Rights Fee:
Overview:
Rock & Recycle (exclusive)
Onsite recycling, waste management, and
environmental stewardship program at the festival.
Property:
Rights Fee: Overview: Retreat: Mind-Body Sessions on the Lawn (exclusive)
$7,500 for entire series, (12) weekend afternoons
Free wellness workshops at Top of the Park.
Property:
Rights Fee:
Overview:
Mobile App (exclusive)
A2SF’s mobile app provides sponsor branding
opportunities at the fingertips of thousands of guests.
9,000+ active users for the introductory year.
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Lead Sponsor Benefits
• Half-page, four-color advertisement ($1,000 value)
• Logo in bi-weekly e-blasts throughout festival
Ticket Stock
• Name on front of tickets for sponsored Mainstage event (i.e. “Sponsored by...”)
Press Releases
On-Site Signage
•
•
•
Logo on (1) sponsor recognition lobby sign at indoor venue kiosk (top-tier placement)
Logo on (2) sponsor recognition banners at Top of the Park (top-tier placement)
Verbal Recognition
mentions on night of sponsored event and throughout festival season
• Opportunity for sponsor representative to be invited onstage to welcome festivalgoers
and to present company message on night of sponsored event
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Lead Sponsor Benefits (continued)
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•
•
•
•
Logo with link on homepage revolving sponsor banner; 12 months
Logo with link on all internal pages’ revolving sponsor banner; 12 months (150+ pages)
Logo with link on sponsored event splash page
Logo with on sponsor recognition page
Inclusion in sponsor gallery on the Festival’s Mobile App (9,000+ active users)
Corporate Party
• Use of one of the private hospitality spaces at Top of the Park for one night,
pending date availability ($1250–$2000 value)
Ticket Discount
Sampling & Display:
• Opportunity to set-up a sponsor branded pop-up tent at Top of the Park on select
evenings to promote your company through samplings or demonstrations
• Opportunity to distribute company product/coupons/literature at points throughout
Top of the Park on select evenings
Promotional Rights & Additional Benefits:
Festival Branding
• Ability to use Ann Arbor Summer Festival name, logo, and web link in company’s
sponsor-related marketing and promotional efforts
10
PRESENTING
SPONSORSHIP
“When we look at sponsorship and advertising, we look for high-profile opportunities that
get our name out into the community, as well as events that are near and dear to our
clients. We have found all those qualities in the Ann Arbor Summer Festival, with one
major plus: the festival staff is outstanding and has been an incredible resource in helping
us maximize the value of our sponsorship investment.”
-Jeff Crause, Financial Advisor, Edward Jones
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Presenting Sponsor Properties (Investment: $2,500–7,499)
Overview:
Mainstage Show (2014 lineup TBA)
$5,000 for (1) performance, non-exclusive
Ticketed indoor concerts and preformances.
Property:
Rights Fee:
Overview:
Education Program (exclusive)
$5,000 for a series of free workshops during the season
Activities include master classes, panels, and lectures.
Property:
Rights Fee:
Overview:
Volunteer Program (exclusive)
Support and engagement of hundreds of volunteers.
Property:
Rights Fee:
Overview:
Beer Tasting Tuesday (exclusive)
$5,000 for entire series; (3) Tuesday nights
Ticketed outdoor craft beer tasting in The Grove.
Property:
Rights Fee:
Overview:
Wind Down Wednesday (exclusive)
$5,000 for entire series; (3) Wednesday nights
Ticketed outdoor wine tasting in The Grove.
Property:
Rights Fee:
Overview: After Dark @ Top of the Park (exclusive)
$5,000 for entire series, (8) weekend late nights
A weekend after-party with DJs in The Grove.
Property:
Rights Fee: Overview: Bike Night (exclusive)
$5,000 for entire series, (3) nights
Complimentary bike valet services and tune-ups.
Property:
Rights Fee:
Overview:
33 1/3 Reading & Listening Parties (exclusive)
$2,500 for entire series; (3) Monday nights
Guest readers and DJs promoting 33 1/3 book series.
Property:
Rights Fee:
Overview:
Visual Arts & Street Performance (exclusive)
$2,500 per attraction or installation
Photo exhibits, pavement art, and roaming artists.
Property:
Rights Fee:
Overview:
Good Neighbor Ticket Program (exclusive)
Complimentary ticket program for indoor shows.
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Presenting Sponsorship Benefits (Investment: $2,500–7,499)
Presenting Sponsor Benefits
• Quarter-page, four-color advertisement ($500 value)
On-Site Signage
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•
•
Logo on (1) sponsor recognition lobby sign at indoor venue kiosk
Logo on (2) sponsor recognition banners at Top of the Park
Verbal Recognition
mentions on night(s) of sponsored event
• Opportunity for sponsor representative to be invited onstage to welcome festival-goers and to present company message on night of sponsored event*
Press Releases
• Logo with link on sponsored event splash page
• Logo with link on sponsor recognition page
• Inclusion in sponsor gallery on the Festival’s Mobile App (9,000+ active users)
Ticket Discount
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SUPPORTING
SPONSORSHIP
“There is no better fit with WEMU’s mission of service to the community and support of
arts than the Ann Arbor Summer Festival. Our commitment to enhancing the quality of life
in Ann Arbor and Washtenaw County fits perfectly with the festival’s commitment to presenting
the best in local and national arts and entertainment. We are pleased and proud to sponsor
this incredible event, and look forward to doing so for many years to come.”
-Molly Motherwell, General Manager, WEMU 89.1 FM
14
Supporting Sponsor Properties & Benefits (Investment $1,000–2,499)
Property: Top of the Park Movie Sponsor
Rights Fee: Overview: $1,000 per movie
Lineup to include a variety of film genres
Property:
Rights Fee:
Overview:
$1,000 per band
Lineup to include a variety of music genres
Property:
Rights Fee:
Overview:
Top of the Park Band Sponsor
Top of the Park Evening Tent Sponsor
$500 + applicable tent rental fees ($750–2,000)
Recognition as Evening Tent Sponsor; must be combined with the rental of tents.
• Text credit on sponsor recognition page
• Text credit in connection with sponsored event
On-Site Signage & Verbal Recognition
• Text credit on sponsor recognition lobby sign at indoor venue kiosk
• Text credit on (2) sponsor recognition banners at Top of the Park
• Logo or text credit on slide projected prior to movie screening at Top of the Park
mentions on night(s) of sponsored event
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• Text credit with link on sponsored event splash page
• Text credit with link on sponsor recognition page
A2SF AUDIENCE & DEMOGRAPHICS
75,000+
21 DAYS, 9 PERFORMANCE VENUES, 100+ PERFORMANCES AND EVENTS
ATTENDEES
400+ LOCAL, NATIONAL
AND INTERNATIONAL ARTISTS
Series
238,029
779,066
WEBSITESponsorship
a2sf.org
MOBILE APP
available on the app store & google play
00:01:23
unique visitors
website page views
time on site
9,754
750,588
1,168
screen views
photobooth photos
active users
36,000 + DIGITAL CONNECTIONS
60% 23,546 E-NEWS
25% 8,295 FACEBOOK
VISITOR AGE
30% under 18
70% over 18
11% 3,624 TWITTER
4% 1,217 INSTAGRAM
VISITOR ORIGIN
40% southeast michigan
25% the midwest
20% united states
15% international
“In Ann Arbor, I can think of no better sponsorship venue than the Ann Arbor Summer Festival.
It is a high profile event that has directly led to business opportunities for us, and has helped
cement us as a leader in the community. Beyond that, it is an ideal place to invite clients and
partners in order to be a part of a postive, kinetic, feel-good atmosphere.”
-Jim Hume, Principal, Phire Branding Company
16
Based on data from 10/1/12 - 8/29/13
Sponsorship Activation & Recent Partners
Sponsor Activation & Recent Partners
Sponsorship Activation
Sponsorship is an opportunity for companies to engage with consumers
in authentic ways that highlight brand values and at the same time
provide memorable experiences that deliver strong marketing results.
If you want to realize a sponsorship’s full potential and make your
investment work for you, we encourage you to explore and consider
sponsor activation opportunities with the Ann Arbor Summer Festival.
Activation can enhance the event experience and is often very powerful
in spreading positive word of mouth for brands with a very specific audience.
In addition to the listed package benefits of signage, hospitality, and
media exposure, you can use your festival contract as the starting point to
activate your sponsorship into an integrated marketing program. The
festival staff can offer great activation ideas that are relevant to your
company’s marketing objectives, enhance the overall event, and improve
the attendee experience.
Recent Partnerships
Long-term, loyal sponsors and a high sponsor renewal rate are indicative
of the festival’s successful history and reflect the consistent delivery of
value to our event partners. Sponsors typically align themselves with the
festival for five or more seasons, with some involved for over 30 years.
National and regional brand partners include: American Express •
Chevrolet • Comerica Bank • Aveda Institute • Edward Jones • Elastizell •
Fifth Third Bank • General Motors • Heineken • JJR • Mike’s Hard Lemonade
Co. • Meijer • Miller Lite • Rehmann • St. Joseph Mercy Health System •
Target • Toyota • University of Michigan Health System • Whole Foods Market
Local business supporters and community friends include: Allergy &
Immunology Associates • Ann Arbor Area Convention & Visitors Bureau •
Ann Arbor State Bank • Arbor Brewing Company • Bank of Ann Arbor •
Benard L. Maas Foundation • Columbia Asset Management •
ECO PHYSICS, INC. • Enlighten • First Martin Corporation • Greenhills
School • Highlander Graphics • Honigman • Kapnick Insurance Group •
LLamasoft • Michigan Oral Surgeons • Mac Arthur Corporation •
Michigan Commerce Bank • Miller Canfield • O&W Inc. • Phire Group •
Pollock Investment Advisors • Reinhart • State Street Area Association •
Underground Printing • Ulitho • University of Michigan Credit Union •
U.S. Wine Imports
Media partners include: Arbor Observer • Ann Arbor’s 107one • Between
the Lines • Current • MLive • Michigan Radio • The Ann • WCBN • WEMU
More Information
Please contact Amy Nesbitt at (734) 994-5999 ext 203, or [email protected],
to discuss our full range of partnership opportunities. For more information
about the Ann Arbor Summer Festival, please visit www.a2sf.org.
17

Overview of Sponsorship Opportunities Ann Arbor Summer Festival

Transcription

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