Version 15 Supplemental Manual

Version 15 Supplemental Manual
This is a reference to the features that will be released from July 1, 2014 through May 30, 2015.
Click the name of the feature to jump to that section.
New Features: Version 15
New Layouts
Throughout the year we will be
releasing 10 new layouts.
Email Grabber
Capture email addresses with
enticing deals.
Deal of the Day
Introduces daily deals to keep
customers checking your
website every day.
Search Engine Enhancements
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CSS3 Tableless Design
Heading tag placement (H1-H6)
Meta Tag Update
Halo Search
Several updates have been made
to enhance your website’s
ranking in Google and other
major search engines.
Google Translator
Customers can translate your
website in real time without
extra software.
Google Fonts
More than 60 new fonts added
for more customization.
Facebook Registration Customer
Login
Customers can now register and
login to your website in seconds
using Facebook, making
registration and login simple.
Pinterest and Google+ Social
Networks
Pinterest and Google+ can now
be used to share your website,
products and even send launch
announcements.
Smart Living Company
Membership
Paid-in-full memberships with
Smart Living Company are
eligible for free renewal through
eMerchantClub by having an
eMerchantClub website with
current version and up-to-date
hosting payment.
Sticky Navigation Menu
Your most important navigation
links now ‘follow’ as customers
scroll down the page, for easy
navigation on your site
Updated SurgeWeb Email Client
Your business email system has
been updated to the latest
version. Sending emails is now
quicker and easier.
Additional Website Banners
Now there are even more
banners to choose from,
including holidays, Canadian
holidays, and special events.
Shipping Cost Override
You can assign individual
shipping costs to each item and
have more control over how you
charge shipping. Extremely
handy for selling your own
products.
Updated eCatalogs
Your electronic catalogs
updates are included for Fall
2014 and Spring 2015.
Continuous Updates All Year
Your website is updated all year
long to keep it up to date with
marketing and third-party
services.
Widget Updates – Image Slider
Image sliders with Version 15
can now put several images
together for a collage effect.
You can even add vital Alt text
to each image for better search
engine ranking.
Widget Updates – Multi-Product
Slider
Image sliders with Version 15
can now feature a scrollable
horizontal display of multiple
images. You can even add vital
Alt text to each image for better
search engine ranking.
Feature Availability By Site
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New Store Layouts
How to Find This Feature
From the Main Menu of your Site Manager, click Style and Color (in the Appearance column),
and then click Store Layouts.
You may choose any version layout, even layouts that are currently below your site version
(although this is not recommended as some new features are not available or compatible with
earlier layouts).
Introduction
Use this page to change the layout (also known as template) of your site.
A new layout changes many things on your site:
 Location of elements (such as navigation bar, menu items)
 Whether or not some elements appear on the home page
 Whether or not products appear on the home page
 Color and color schemes
To choose a layout, select the option button above your choice and then click Apply. To preview
the layout, click Preview.
The preview appears in a pop-up window. If you do not see the preview, you may need to disable
your pop-up blockers, or hold down either the CTRL key or SHIFT key while you click Preview.
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Email Grabber
This feature allows an advertising popup to appear over the website asking if visitors would like to
enter their email address to receive a special offer. It is found in the Promotions section of Site
Manager.
Email Grabber works off of any created coupon promotion. Once a coupon has been created it can
be selected in the Coupon ID field. This tells the Site Manager which deal to send out after
shoppers enter the email address. Once a shopper does enter an email address and the Email
Grabber is enabled, the process is completely automatic. The email received by the shopper
contains the coupon ID needed to activate the special offer.
Content in the Popup Content box appear on the popup when visiting the website.
Customers can click out of the popup using the X at the top right corner.
The Email Content box contains the message sent by email with the coupon ID. The box will
have default text filled out but you can check the custom text box and enter your own.
Click apply at the bottom to save changes.
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Deal of the Day
This feature allows to set up a promotion on a specific product that will automatically change by
day or by week.
To create a Deal of the Day, in your Site Manager go to Widget Library. Next go to Add
Widget.
Select Deal of the Day at the bottom left.
Enter a name and description for the Deal of the Day.
Select whether the deal will change each day or each week.
Use the calendar to determine when the first deal will start. You can set a future date but not a
past date.
If a future date is set and the Deal of the day widget is enabled on the homepage, the deal of the
day will appear like this:
The product and its discount can be seen. But the deal cannot be taken advantage of until the
future date is met. A countdown is visible to the customers for when the first deal will begin.
Check Enable Social Networks sharing. (This will only appear if your site supports the social
network share icons feature)
Check Display Next/Pre product if you would like customers to be able to see the name of the
previous and next deal of the day product
Enter the item number for the first product, set its discount ($ or % off), set the recurrence (how
many times the product can be purchased at the discount and click Apply. Repeat this process for
each product that is going to be a Deal of the Day.
You are able to assign up to a total of 14 products in advance to be a Deal of the Day.
When all products have been included, click Save at the bottom to save the widget. You’ll be
taken back to the Widget Library.
Now that the widget it created, it would need to be set into your current layout. Visit the tutorial
page and watch video #5 for how to set your widgets into the layout.
Once the widget is set into the layout, you are able to send an email about the deal.
In the Marketing column, click Deal of the Day.
If sending an email click Send Deal of the Day E-Mail.
Select this box in order to select your registered shoppers to send the deal to.
Enter some text describing the product and about the Deal of the Day savings.
Select the Deal of the Day.
Finally select the current day’s product using the select box on the far right and click send. A
confirmation will popup letting you know the message(s) is successfully sent.
If posting to a social network click Deal of the Day in the Marketing column.
Click Post to Social Networks.
Select the Deal of the Day. Select the product to be posted by using the Select box on the far
right.
Choose which Social Network the Deal is to be shared on.
Click Send. The following window will appear. Change on your own timeline to On a page
your manage. (If you do not have a page you manage it is highly recommend on getting one set
up.)
Click Share Link to complete posting the product to the Social Network.
Search Engine Functions
There have been many updates to help improve Search Engine functionality throughout your
website. The first, (CSS 3.0), is being included in all Version 15 layouts. By using a Version 15
layout, this update is already in effect.
Products on your website can now be assigned their own meta titles, meta descriptions, keywords
and Heading 1 (H1) tags. To change product meta tags:
From the Main Menu of the Site Manager click Products. Search out the product you want to
change by typing its name or item number in the search box.
Once the product appears below, click its Edit link on the far right.
There will be several empty boxes at the bottom of the page. They should be filled in with
information related to the product itself. Reading the product description is the best way to come
up with good, relevant data.
Here is an example for product #10015103, Midnight Elegance Chandelier:
General guidelines for length of each entry:
H1 Tag: 3-5 words
Image Alt Tag: 3-5 words
Page meta title: Under 55 characters
Page meta description: 140- 155 characters
Page meta keywords: 20 words, first 10 should be the most important
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Google Translator
To feature Google Translator on your website, you must choose and enable a V15 layout.
In the Site Manager Appearance column, click Customize Storefront then Additional Modules.
Place a check next to the option to Enable Google Translate and hit Apply.
While in use, the Google translation toolbar appears at the top of the site. The translation shows on
the current customer’s screen only; it does not permanently change anything on your website.
Google Translate only works on non-secure pages of your website, including homepage,
departments and specific product description pages.
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Google Fonts
There are now more than 60 fonts you can use in all areas of your Store Profile.
To change the font of your website’s text, from the Main Menu of the Site Manager, click Store
Profile.
These are only some of the areas that can utilize these new fonts. Clicking into one of them shows
one or more textboxes to display the information.
To change fonts, highlight the text with your mouse and click into the Font box to display the
available font list.
Choose the font you want, then click Apply and then click OK on the “Process Completed
Successfully” message.
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Facebook Registration and Login
This feature allows customers to register on your website in just a few clicks. They can then
continue to login with Facebook in the future.
To setup the Facebook Login, you’ll need an application ID from Facebook to place within your
Site Manager. Click the button below to get started:
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Social Networks – Google+ and Pinterest
Your customers can now share your website or specific products to their own Google+ or Pinterest
account.
To make sure this is enabled, from the Main Menu of the Site Manager in the Marketing column,
click Social Networks.
Check each box for all the social networks and click Apply.
Once enabled, the social network icons will appear on your website’s home page and each product
page. If a customer clicks the icon from the home page, it will share your website’s link. Clicking
on these icons from a product page will share that specific product link, image and description to
the chosen social network.
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Smart Living Company Renewal
Version 15 includes a free Smart Living Company Enterprise membership, giving you the biggest
discounts on all of Smart Living Company's products without the monthly $39.95 fee that other
members pay. eMerchantClub will pay your membership fee every month for as long as your
website is on the current version, hosting payments are up to date and your website is active. With
v15, we will also pay your yearly membership renewal fee.
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Sticky Navigation
On every Version 15 layout, your main navigation bar follows the customer down the page. As
long as you have chosen a Version 15 layout for your website, this feature is set to work
automatically.
The links stick to the top of the window as the customer scrolls down the page.
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SurgeWeb Update
Your website’s email system has been updated to make sending and receiving emails quicker and
easier. To access your email, please view the video tutorial below.
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Additional Holiday Banners
There are now more banners to choose from to display your website’s promotional text or special
events, including Canadian holidays. Since there are up to four areas on your site that support
banners, you can have several appear at once.
To enable and set banners, from the Main Menu of the Site Manager click Store Profile. Then
click Holiday Banners.
Check the box next to Show Holiday Banners at the top.
Each area 1-4 will start off with No Banner. Click the drop-down menu to display available
banners for that area.
Here are the actual sizes for each area:
Area 1
Area 2 and Area 3:
Area 4
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Shipping Cost Override
This feature allows to assign a specific dollar amount to each non-Smart Living Company that is
added to the cart. For example if the amount is $3.00, then adding three non-Smart Living
Company items to the cart will add an additional charge of $9.00 to the entire order. This amount
would be added on top of the regular Smart Living Company shipping if Smart Living Company
items are part of the order.
To access this feature, click Shipping in the Sales column. Next click on SLC Shipping Options.
Next tick the box next to Enable NonSLC and enter a value in the far right box. Click Apply to
save changes.
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Sitemaps
While the sitemap feature has been available prior to Version 15, there have been a lot of changes
to how it affects search engines and how they rank your site.
Introduction
A sitemap is a file that is formatted for search engines and contains a list of the pages of your site.
This feature allows you to generate your site's sitemap and notify Google and Bing. (Yahoo now
picks up the sitemap through the Bing Webmaster Tools. If you submit sitemaps to Bing, you will
also be submitting to Yahoo.)
First-Time Setup
Before you submit your sitemap to search engines, you must create an account with Google and
Bing.
The Sitemaps screen has a reminder to register with Google and Bing. After you have done this,
check I have performed... box and the message will go away.
Before you hide the reminder, be sure to click on each tab (Google Setup, Bing Submissions),
and follow the instructions.
Generate Sitemap / Notify Search Engines
Set up your store the way you want search engines to see it. Configure
products into appropriate departments, modify the text on the pages, and
otherwise organize your storefront.
When your store is set up and you have an account with both Google and Bing, you are ready to
generate your sitemap. Click Generate Sitemap. When completed, the screen will display
sitemap.xml was generated successfully...
To submit your sitemap to Google, click Notify Google. Bing picks up the sitemap on their own,
as does Yahoo through the Bing Webmaster Tools.
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eCatalog Updates
Your update includes Fall 2014 and Spring 2015 eCatalogs that will be automatically updated on
your website shortly after they are released in paper form by Smart Living Company.
Remove eCatalogs that are old and out of season from your website. To do so, uncheck the
Display box and then click Apply. In the following screenshot, the Bayberry Lane catalog is
unchecked and would not be shown on the eCatalogs page.
Download eCatalogs
eCatalog downloads are a paid feature. If you do not see the Download eCatalog link on your
eCatalogs page, contact Web Promotions at 888-919-7627.
You can download a digital copy of the eCatalog to your computer. You can then burn this to a
CD or flash drive to take it to other computers, or run it on a computer with no Internet
connection (like a notebook at a swap meet) to show products to your customers.
First, download an eCatalog and then download the eCatalog Key File to the eCatalog.
Download eCatalog
 Click Download eCatalog for the eCatalog you wish to download
 Click Save
 Choose a location to save it to, and then click Save
 Click Open Folder and extract the files to a folder
Save the Key File
 Click Download eCatalog Key File
 Click Save
 Save the file to a sub-folder called incFiles in the eCatalog folder you just made
Example:
2014_Fall_christmas_collection\incFiles
When asked if you if you wish to overwrite the file that is already there, click Yes
View the eCatalog
 To view the eCatalog, double-click the index.html file in the eCatalog folder.
You can now view this eCatalog offline. For instance, if you take a notebook computer to a place
there is no Internet connection, such as a home party, trade show, or flea market, you can still
show an entire eCatalog in digital format.
You can also burn this eCatalog to a CD, place it on cloud storage, place it on a flash drive or mail
it to potential customers.
When a shopper views the eCatalog on a computer that is connected to the Internet, clicking an
item in the eCatalog takes the shopper directly to your website to display the item details. The
shopper can then add the item to their shopping cart and check out.
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Continuous Site Updates All Year
Things can change quickly in the online business world. Big companies like Google and Facebook
can make changes daily and without warning. eMerchantClub may need to update your website
from time to time to keep up with these changes so that your customers’ shopping experience is
not affected.
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Widget Updates – Updated Image Slider
Image sliders can now collage images together into one larger image.
• In the Site Manager go to Appearance > Widget Library > Add Widget
• Click Image Slider
• Name and describe the widget
• Choose how many smaller images are to make up the larger one using Images per Group
• For Available sizes per layout choose 640 x 375
• Select from available images. A preview image will appear on the right.
Selecting an image will also drop open a new area for URL and ALT text. In the Link URL, copy
and paste a page of similar products on your website. That way, when a customer clicks the image,
they will be taken to that department.
The first Alt textbox is used to type related keywords to each image within the whole group.
The Group Alt assigns keywords to the entire image as a whole.
The Alt tag information is vital for search engines so they know what the images are about. Even
though you can skip this, we highly recommended you fill this information in because you can
potentially increase your search rankings by simply adding a few related words here.
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Widget Updates – Multi-Product Slider
This new widget allows customers to scroll left and right to view products. This keeps your
website organized professionally while allowing a lot of product to showcase on the home page.
Hovering your mouse on the product allows you to see the product name, price and to add the item
to the shopping cart or wish list. Unlike all other widgets, the multi-product slider widget can be
used in any spot on all Version 15 layouts!
To set up a multi-product slider:
• In the Site Manager go to Appearance > Widget Library > Add Widget
• Click Multi-Product Slider
 Name and describe the widget
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Choose which products you want to appear in the Product List
Select the department or products to show in the widget
Enter a heading about the products
Make sure Expanded is selected
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Click the Save button to save the widget
Go back to the Main Menu using the link in the top left
Click Style and Color
Click on Layout Settings
Select any of the four placeholders where you want the widget to appear
 Click Last at the bottom right to go to the last page of widgets. Since the widget you created
is the newest, it will be the very last one shown.
 Select the Multi-product slider on the left side.
 Click OK on the pop-up message asking to change widgets
The widget now appears on the home page.
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End of Version 15 Supplemental Manual