Skulls Röyksopp Campaign type :​ Track debut with embedded

Skulls ­ Röyksopp Campaign type :​
Track debut with embedded widget on ​
Pitchfork Röyksopp, a pioneering Norwegian electronic duo, was planning to debut a new track, ‘Skulls’, from their upcoming final album­format release “​
The Inevitable End​
”. To introduce the new track, Röyksopp’s promotion team worked with Pitchfork to stream the track exclusively and introduce the album. Using Show.co to create a custom embedded widget, Röyksopp could have listeners stream the track, but also drive traffic to a custom campaign minisite using a Show.co conversion card. Röyksopp’s management expected under 1000 clicks given the cryptic call to action – “If you want to ride with us…”. Show.co embedded widget before pressing play Show.co embedded widget after pressing play Call­to­action appears automatically a few seconds after pressing play Results To the Röyksopp team’s surprise, during the two weeks the campaign ran, they received ​
5 times the number of activations​
they expected with a strong click through rate of approximately 6%. By using Show.co they​
​
could not only share their new track but also utilize more than 100,000 hits ​
to the player to drive valuable impressions to their minisite​
. ​
Using the Show.co analytics dashboard, the team was also fascinated to learn​
​
that ​
20% of visitors played the track on a mobile device. By reducing friction and presenting a great listener experience, Röyksopp substantially exceeded their goals and generated even more engagement for the final album­format release from an electronic music pioneer. According to Tom Packer, who runs digital for Röyksopp: “It is great to have a tool like Show.co to use on campaigns like this. It allows us to keep the focus on the music while building in different elements to suit our goals at that time, whether that is driving email signups, click throughs, Spotify Follows or ticketing for local live dates.” About Show.co Show.co helps artists and labels increase fan activations when they share content. To find out how Show.co can help transform your next digital marketing campaign, visit http://www.show.co​
. Pitchfork article with Show.co embedded widget