Festival Guide - Northern Indiana Tourism Development Commission

4
Festival Guide
Membership and Advertising
Opportunities
IndianaFestivals.org
Blueberry Hank
MArSHALL County
BLuEBErry FEStIVAL
August 29–September 1
Labor Day Weekend
Welcome!
4
Festiv
al Gu
ide
Indian
aFesti
vals.o
rg
Thank you for your interest in the 2014 Indiana Festival Guide.
This annual publication, with an impressive, statewide distribution of 500,000 guides, lists
over 480 festivals throughout the state in a handy 5.25” x 8.25” booklet. The Indiana
Festival Guide is one of Indiana’s most requested guidebooks because attending festivals
is a favorite activity of Hoosiers and visitors to Indiana.
Participation in the 2014 Indiana Festival Guide is available to Indiana State Festivals
Association festival members and associate members through listings and display ads.
Non-members are also invited to purchase display advertising.
All festival listings appearing in the Festival Guide will also appear, for no additional
fee, on IndianaFestivals.org and VisitIndiana.com* in 2014.
Blueberry
Hank
MArSHA
BLuEBErr LL County
y FEStIVA
August
29–
L
Labor Da
Septem
y Weeke
nd
ber 1
ISFA’s website for travelers, IndianaFestivals.org, received 5,486 total visits in April 2012, the first
month the new site launched. Since then, visits have increased each month. Most recently, a total of
21,560 visits were recorded in September 2012. The website displays each member festival in a searchable format,
including a festival date selector. Each visit to IndianaFestivals.org is five minutes long on average, as travelers seem to be
browsing the various festival listings, viewing on average five different pages. Since April 1, 2012, IndianaFestivals.org has been
formatted to display and function well on handheld devices, too.
*separate application required
Contents
Membership Benefits������������������������������3
Festival Listing Opportunities��������������4
Associate Members Listing
Opportunities������������������������������������������5
Display Advertising����������������������������������6
Added Value Opportunities������������������6
Display Advertising Requirements�������7
Regional Account Executives����������������8
Regional/County Map�����������������������������8
2014 Indiana Festival Guide Distribution
Working in cooperation with the Indiana Office of Tourism Development and
Hoosier Energy, the 2014 Indiana Festival Guide will be distributed as follows:
Requests generated by Indiana Travel Guide and VisitIndiana.com�������������������� 24,000
Direct mail to subscribers of VisitIndiana.com������������������������������������������������������� 70,000
Hoosier Energy Customers���������������������������������������������������������������������������������������� 45,000
INDIANA
Welcome Centers and Rest Stops������������������������������������������������������������������������ 91,400
Convention and Visitor Bureaus and Visitor Centers��������������������������������������� 89,000
Legislators������������������������������������������������������������������������������������������������������������������� 30,000
Chambers of Commerce���������������������������������������������������������������������������������������� 22,200
State Festivals Association Member Festivals����������������������������������������������������� 15,600
Libraries���������������������������������������������������������������������������������������������������������������������� 15,000
State Parks, Historic Sites and Inns����������������������������������������������������������������������� 11,200
State Fair attendees�������������������������������������������������������������������������������������������������� 10,000
Museums and Attractions������������������������������������������������������������������������������������������ 8,200
Cities and Towns��������������������������������������������������������������������������������������������������������� 7,800
Banks, Realtors, Schools, Restaurants, Car Dealerships, AAA Offices,
Lodging Facilities, Insurance Offices���������������������������������������������������������������� 60,600
Total distribution ��������������������������������������������������������������������������������������������500,000
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
2
Go to
www.IndianaFestivals.net
to become a member.
BENEFITS OF
MEMBERSHIP
The Indiana State Festivals Association (ISFA) is a non-profit organization created to “Empower
Indiana Festivals, Events and Organizations through education, networking and leadership.”
ISFA is devoted to promoting and enhancing festivals and events throughout the state.
As an ISFA member, you are associated with one of the nation’s largest festival organizations,
connected to over 480 Indiana festivals and events and linked to various other organizations in
Indiana, including the Indiana Office of Tourism Development.
ISFA offers workshops and conventions to members, awards scholarships and creates partnerships to maximize
visitation to Indiana through festivals and events. Each year, ISFA produces the very popular Indiana Festival Guide
as well as the state’s official festival website for visitors, IndianaFestivals.org.
As a Member,your benefits include:
• A listing in the 2014 Festival Guide
• A listing on IndianaFestivals.org
• Vendor and sponsorship links
• Up-to-date information on grants, volunteers and
marketing opportunities
• Annual Scholarship Pageant for your festival queen
• Lower rates and discounts from participating sponsors
and partnerships
• Invitation to Spring Workshop featuring educational sessions,
networking and panel discussions (additional fee)
• Invitation to Annual Fall Convention featuring Festival
queen scholarship pageant, entertainment showcase, expo,
educational sessions, networking and panel discussions
(additional fee)
HOW YOUR FESTIVAL OR ORGANIZATION CAN BECOME AN ISFA MEMBER
As a FESTIVAL, you can become a member and enjoy membership benefits by purchasing one of three Festival Listing
Opportunities outlined on page 4.
Organizations that are NON-FESTIVALS who would like to become an ISFA member, and thereby position your company in front
of a targeted, 480+ member organization, are invited to purchase one of two Associate Member Listing Opportunities outlined
on page 5.
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
3
Go to
www.IndianaFestivals.net
to become a member.
FESTIVAL LISTING OPPORTUNITIES
Sample
STANDARD FESTIVAL LISTING
• Listing in the 2014 Indiana Festival Guide (festival dates, city/county/region, festival/event name, location,
20-word description, phone number and website address)
• A listing on IndianaFestivals.org in 2014.
Festival Listing (festival budget less than $25,000)������������������������������������������$195
Festival Listing (festival budget greater than $25,000)��������������������������������������$225
Rates increase to $400 if membership is purchased after July 31 deadline and must be
submitted online at www.IndianaFestivals.net and paid by paypal.
Sample
HIGHLIGHTED FESTIVAL LISTING
• Listing in the 2014 Indiana Festival Guide (festival dates, city/county/region, festival/event name,
location, 20-word description, phone number and website address) with a shaded background.
• A listing on IndianaFestivals.org in 2014.
Highlighted Festival Listing (festival budget less than $25,000)���������������������$295
Highlighted Festival Listing (festival budget greater than $25,000)�����������������$325
Rates increase to $500 if membership is purchased after July 31 deadline and must be
submitted online at www.IndianaFestivals.net and paid by paypal.
Sample
SUPER FESTIVAL LISTING
• Listing in the 2014 Indiana Festival Guide (festival dates, city/county/region, festival/event name, location,
40-word description, phone number and website address) with a shaded background and a thick dark
outline with larger/bolder text.
• A listing on IndianaFestivals.org in 2014.
Super Festival Listing�������������������������������������������������������������������������$425
Rates increase to $600 if membership is purchased after July 31 deadline and must be
submitted online at www.IndianaFestivals.net and paid by paypal.
the FOUR Main AUDIENCES WHO use
the Indiana Festival Guide
Visitors
• Find a festival on a specific day when they are available to travel
• Find the date of a specific festival that they have in mind to plan
a trip around the event
• Browse through the state’s wide variety of festivals to find one
of a specific type and interest
Media
• Confirm festival dates
• Get festival details
• Get festival story ideas
Festival Planners
• Strategically select the best dates for their festival
• Network with member festivals and suppliers
• Learn best festival practices
Vendors
• Find festivals to participate in all year long
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
4
Go to
www.IndianaFestivals.net
to become a member.
ASSOCIATE MEMBER LISTING OPPORTUNITIES
Sample
STANDARD ASSOCIATE LISTING
Associate Members will be listed under a separate section in the 2014 Indiana Festival Guide specially
designed for destination marketing organizations, travel destinations, festival suppliers, entertainment
and lodging.
• Listing in the 2014 Indiana Festival Guide (organization name, 20-word description, phone number
and website address)
• A listing on IndianaFestivals.org in 2014.
Associate Membership��������������������������������������������������������������������$225
Rates increase to $400 if membership is purchased after July 31 deadline and must
be submitted online at www.IndianaFestivals.net and paid by paypal.
Sample
SUPER ASSOCIATE LISTING
Associate Members will be listed under a separate section in the 2014 Indiana Festival Guide specially
designed for destination marketing organizations, travel destinations, festival suppliers, entertainment
and lodging.
• Listing in the 2014 Indiana Festival Guide (organization name, 40-word description, phone number
and website address) with a shaded background and a thick dark outline with larger/bolder text.
• A listing on IndianaFestivals.org in 2014.
Super Associate Listing��������������������������������������������������������������������$425
Rates increase to $600 if membership is purchased after July 31 deadline and must
be submitted online at www.IndianaFestivals.net and paid by paypal.
ADDED VALUE OPPORTUNITIES
All non-festival organizations are eligible for added value opportunities that enhance participation in the
2014 Indiana Festival Guide.
• Each organization that purchases a total of $3,000 or more of presence in the 2014 Indiana Festival Guide will receive one free Associate Membership and will
appear on the Associate Member page.
• Each organization that purchases a total of $5,000 or more will also receive one free Festival Membership that will appear as a festival listing in the Festival
Guide. In addition, a purchased Standard Associate Listing will be upgraded to a Super Associate Listing.
• Each organization that purchases a total of $9,000 or more will also receive two free Festival Memberships and will appear as a festival listing.
Special Added Value for Destination Marketing Organizations*
• Each DMO who purchases an Associate Membership will also receive a special designation on the
listing on the Local Visitor Information page in the 2014 Indiana Festival Guide. The DMO will be
designated as an Associate Member and the listing will be shaded and boxed.
Samples
• For each DMO who purchases a total of $2,200 or more of presence in the 2014 Indiana Festival
Guide, the sentence, “See ad on pg. XX.” will be added to the end of the listing on the Local Visitor
Information page. The DMO will also be designated as a Partner and the listing will be boxed.
* A DMO is defined as a convention and visitors bureau, chamber of commerce or local tourism office.
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).To contact your Regional Account Executive, see page 8 for info.
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
5
Go to
www.IndianaFestivals.net
to become a member.
Display Advertising
Display ads capture the attention of persons actively seeking festivals to attend and enjoy. They are an effective complement to a
festival listing ensuring greater awareness and consideration for your festival(s) or event(s). Every effort is made to place your ad
in the Festival Guide in the month of your choosing. All festival names included in a display ad are also included in the index. Please
contact your Regional Account Executive (see page 8) for more information and to participate.
Cover 4-Color Ads (CMYK)
Inside front cover ............................................................$7,400
Inside back cover .............................................................$5,500
Interior 4-Color Ads (CMYK)
Center spread (crosses gutter).....................................$9,000
Full-page (2 possible ad spaces).....................................$5,000
1/2-page horizontal (4 possible ad spaces)..................$3,000
Interior Black or 2-Color Ads (black + blue 300u)
Page 1 - full-page ad..............................................................................$2,500
Last page - full-page ad.........................................................................$2,500
Full-page ad.............................................................................................$2,200
1/2-page horizontal ad.........................................................................$1,500
1/2-page vertical ad...............................................................................$1,100
1/4-page vertical ad.................................................................................$ 800
(Note: If the Festival Guide has 84 total pages, interior 4-color
ads will be placed on pages 41 and 44. The center 4-color
spread will be on pages 42 and 43.)
See page 7 for Advertising Requirements.
Samples
Join us in
Festive Fort Wayne
for festival fun –
all year long!
Vera Bradley Outlet Sale
Johnny Appleseed Festival
Three Rivers Festival
HolidayFest
RiverFest, Germanfest, Ribfest,
Greek Fest, Grabill Country Fair, Ribfest,
and so many more...
VisitFortWayne.com
1-800-767-7752
Clarion hotel
& ConferenCe Center
batesville
Comfort inn
jasper
Sleep inn
bedford
Comfort inn
jeffersonville
Comfort SuiteS
bloomington
Comfort inn
kokomo
Comfort inn
Quality inn
lafayette
Comfort SuiteS
brownsburg
Comfort SuiteS
“I want more of
IndIana for less!”
lawrenceburg
Comfort inn
columbus
Comfort inn & SuiteS
Quality inn & SuiteS
Sleep inn & SuiteS
lebanon
Comfort inn
crawfordsville
Comfort inn
marion
Comfort SuiteS
elkhart
Comfort SuiteS
michigan city
Comfort inn
Quality inn & SuiteS
mishawaka
Comfort inn & SuiteS
ferdinand
Comfort inn
fort wayne
Comfort SuiteS north
north vernon
Comfort inn
plainfield
Comfort inn
hammond
Quality inn
hobart
Comfort inn
huntingburg
Quality inn
save up to 20%
indianapolis
Comfort inn
& SuiteS airport WeSt
or call 888-228-5050 and get our
Best available rate.
Comfort inn eaSt
Not available
in 4-color
Quality inn & SuiteS
Quality inn
& SuiteS airport
Quality inn eaSt
Quality inn
1/2-page vertical
(Duotone Image
option)
rushville
Comfort inn
schererville
Comfort inn
scottsburg
Quality inn
seymour
Quality inn
Comfort SuiteS
Advance reservations required. Advance Purchase
rate offer only available online and cannot be
combined with any other discount or offer. Subject
to availability at participating hotels throughout
Indiana. ©2011 Choice Hotels International. All
rights reserved.
rochester
Comfort inn
sellersburg
Comfort inn
Comfort SuiteS City
Centre
Sleep inn airport WeSt
888-560-6330
richmond
Comfort inn
Comfort inn & SuiteS
Comfort SuiteS
Live well in the moment.org
portage
Comfort inn
Comfort inn South
Comfort inn & SuiteS
north at the pyramidS
Find the full schedule on our website
noblesville
Quality inn & SuiteS
Sleep inn & SuiteS
Quality inn & SuiteS
A Year’s Worth of Festivals!
nashville
Comfort inn
Comfort SuiteS
greenfield
Comfort inn
Book early at choicehotels.com/
indiana-festival and
Quality inn & SuiteS
carmel
Comfort SuiteS
Sleep inn
You asked.
We listened.
1/4-page
vertical
2.125 x 3.5
auburn
Comfort SuiteS
shelbyville
Comfort inn
southbend
Comfort SuiteS
1/2-page horizontal
4.5 x 3.5
Available in 2-color and 4-color
Comfort SuiteS
Quality inn univerSity
terre haute
Comfort SuiteS
warren
Comfort inn
warsaw
Comfort inn & SuiteS
Clarion inn
& SuiteS northWeSt
Full-page
4.5 x 7.3125
Available in 2-color and 4-color
2.125 x 7.3125
Not available in 4-color
Display ad payments are due in full by January 7, 2014.
A late fee of $100 will be assessed for payments post marked after January 7, 2014.
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
6
Go to
www.IndianaFestivals.net
to become a member.
Display Advertising Requirements
Artwork SPECIFICATIONS
Black or 2-color ad sizes (width x height in inches)
black and blue 300u
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5
• 1/2-page vertical, 2.125 x 7.3125
• 1/4-page, 2.125 x 3.5
Artwork Requirements
Print-ready artwork to be provided by advertiser.
Acceptable formats:
• Acrobat PDF (8.0 or higher), exported as 2-color (not RGB,
see correct pdf export below), compression is at least 300 or
none.
(Note: If possible, please check that ads are 2-color and not 4-color
or RGB in the full version of Adobe Acrobat.)
4-color ad sizes (width x height in inches)
• Center Spread - 9.75 x 7.3125 (ad will cross gutter)
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5
Correct pdf export
4-color cover ad sizes (width x height in inches)
Inside front and back covers
• BLEED - 5.5 x 8.5
• TRIM - 5.25 x 8.25
(Note: Live matter is to be kept at least .3125” in from all
trim edges.)
Revise Your 2013 Ad
If you ran an ad in the 2013 Indiana Festival Guide, the
text of your ad can be revised for you at no cost. Instead
of submitting new artwork, communicate your text
changes to your Regional Account Executive.
Display ad material checklist
1. Email acceptable formatted file to your
Regional Account Executive.
• Adobe InDesign (CS4 or higher), with all fonts and images
packaged.
• Adobe Illustrator EPS (CS4 or higher), convert text to
outlines and include all images.
- Remove all extra spot colors from ad.
• Photoshop files, resolution must be 300 dpi minimum for
grayscale or CMYK images. For 2-color ads, use spot channels
or create a duotone.
(Note: If creating the entire 2-color ad in Photoshop you must save
the file as an .eps or a .psd. Savinag as a jpg will not preserve the 2
colors but will convert it to either CMYK or RGB.)
- Duotone Tip: when creating a duotone image in
Photoshop, adjust the curves of each of the two colors
instead of using 100% of each which makes the images
appear “muddy.” (See page 6 for Duotone sample)
2. Email completed insertion order.
Display ad payments are due in full by
January 7, 2014. A late fee of $100 will be
assessed for payments post marked after
January 7, 2014.
Unacceptable formats:
• PageMaker • Publisher • Word • Quark • Corel Draw
Deadline to reserve space, submit application(s), submit
ad materials and pay 2014 membership fees in full is...
July 31, 2013
7
Go to
www.IndianaFestivals.net
to become a member.
Contact your Regional
Account Executive to
participate.
North
North
Terri Grabill
Northern Indiana Tourism
Development Commission
PO Box 588
110 West Waterford St.
Wakarusa, IN 46573
p: 574.862.1434
[email protected]
EAST
Central
and East
Katy Cavaleri
Magnify Marketing
PO Box 124
Whiteland, IN 46184
p: 317.535.4291
[email protected]
West,
South Central
and South
Darla S. Blazey
1220 N Sapphire Dr.
Jasper, IN 47546
p: 812.630.1311
[email protected]
ALL CORPORATE
ADVERTISERS
BRYAN APOLSKIS
Sequence Event
Management
p: 317.490.4640
[email protected]
WEST
CENTRAL
SOUTH CENTRAL
SOUTH
ISFA is Open to
Partnerships!
Amenity Insurance
Exclusive benefit
insurance
program for ISFA
members
855-649-4222
In recognition of Hoosier Energy
as a proud sponsor of the
Indiana Festival Guide since 1972
8
Contact ISFA Coordinators
Doug and Mary Helen
Weisheit
[email protected]
765-569-3650