Festival Guide - Northern Indiana Tourism Development Commission

3
Festival Guide
Membership and Advertising
Opportunities
IndianaFestivals.net
The Battle of Corydon Reenactment
Sesquicentennial July 13-14, 2013
3
Festival Guide
IndianaFestivals.org
Welcome!
Thank you for your interest in the 2013 Indiana
Festival Guide. This annual publication, with an impressive,
statewide distribution of 500,000 guides, lists over 400 festivals
throughout the state in a handy 5.25” x 8.25” booklet. The
Indiana Festival Guide is one of Indiana’s most requested
guidebooks because attending festivals is a favorite activity of
Hoosiers and visitors to Indiana.
Participation in the 2013 Indiana Festival Guide is available to ISFA
festival members and associate members through listings and display
ads. Non-members are also invited to purchase display advertising.
The Battle of Corydon Reenactment
All festival listings appearing in the Festival Guide will also appear,
for no additional fee, on IndianaFestivals.org and VisitIndiana.com*
in 2013.
Sesquicentennial July 13-14, 2013
*separate application required
Contents
2013 Indiana Festival Guide Distribution
Membership Benefits������������������������3
Working in cooperation with the Indiana Office of Tourism
Development and Hoosier Energy, the 2013 Indiana Festival Guide
will be distributed as follows:
Festival Listing Opportunities��������4
Associate Members Listing
Opportunities������������������������������������5
Display Advertising����������������������������6
Added Value Opportunities������������6
Display Advertising Requirements�7
Regional Account Executives����������8
Requests generated by Indiana Travel Guide and
VisitIndiana.com.............................................................................. 90,000
Direct mail to subscribers ................................................................. 85,000
Indiana State Fair attendees................................................................ 20,000
Indiana legislators ................................................................................ 25,000
Member festivals, through the
Indiana State Festivals Association ............................................30,000
Hoosier Energy customers ............................................................... 37,000
Welcome centers, rest areas, visitors centers, AAA offices statewide,
libraries, realtors and Chambers of Commerce ..................213,000
Total distribution ...............................................................................500,000
Regional/County Map�����������������������8
2
BENEFITS OF
MEMBERSHIP
The Indiana State Festivals Association (ISFA) is a non-profit organization created to “Empower
Indiana Festivals, Events and Organizations through education, networking and leadership.”
ISFA is devoted to promoting and enhancing festivals and events throughout the state.
As an ISFA member, you are associated with one of the nation’s largest festival organizations,
connected to over 400 Indiana festivals and events and linked to various other organizations in
Indiana, including the Indiana Office of Tourism Development.
ISFA offers workshops and conventions to members, awards scholarships and creates partnerships to maximize
visitation to Indiana through festivals and events. Each year, ISFA produces the very popular Indiana Festival
Guide as well as the official festival website for visitors, IndianaFestivals.org.
As a Member,your benefits include:
• A listing in the 2013 Festival Guide
• A listing on IndianaFestivals.org for 12 months
• Directory of all ISFA festival and vendor members
• Vendor and sponsorship links
• Up-to-date information on grants, volunteers and
marketing opportunities
• Annual Scholarship Pageant for your festival queen
• Lower rates and discounts from participating sponsors
and partnerships
• Participation in new programs and campaigns
• Spring Workshop featuring educational sessions, networking
and panel discussions
• Annual Fall Convention featuring Festival queen scholarship
pageant, entertainment showcase, expo, educational sessions,
networking and panel discussions
HOW YOUR FESTIVAL OR ORGANIZATION CAN BECOME AN ISFA MEMBER
As a FESTIVAL, you can become a member and enjoy membership benefits by purchasing one of three Festival Listing
Opportunities outlined on page 4.
Organizations that are NON-FESTIVALS who would like to become an ISFA member, and thereby position your company
in front of a targeted, 400+ member organization, are invited to purchase one of two Associate Member Listing
Opportunities outlined on page 5.
Deadline to reserve space, submit application(s), submit ad materials and pay 2013
membership fees in full is July 26, 2012.
Go to www.IndianaFestivals.net to become a member.
3
FESTIVAL LISTING OPPORTUNITIES
Sample
STANDARD FESTIVAL LISTING
• Listing in the 2013 Indiana Festival Guide (festival dates, city/county/region, festival/event name,
location, 20-word description, phone number and website address)
• A listing on IndianaFestivals.org in 2013.
Festival Listing (festival budget less than $25,000)�������������������������������������� $195
Festival Listing (festival budget greater than $25,000)���������������������������������� $225
Sample
HIGHLIGHTED FESTIVAL LISTING
• Listing in the 2013 Indiana Festival Guide (festival dates, city/county/region, festival/event name,
location, 20-word description, phone number and website address) with a shaded background and a
thin dark outline.
• A listing on IndianaFestivals.org in 2013.
Highlighted Festival Listing (festival budget less than $25,000)����������������� $295
Highlighted Festival Listing (festival budget greater than $25,000)������������� $325
Sample
SUPER FESTIVAL LISTING
• Listing in the 2013 Indiana Festival Guide (festival dates, city/county/region, festival/event name,
location, 40-word description, phone number and website address) with a shaded background and a
thick dark outline with larger/bolder text.
• A listing on IndianaFestivals.org in 2013.
Super Festival Listing��������������������������������������������������������������������� $425
ADDED VALUE OPPORTUNITIES
All festivals purchasing a Super Festival Listing
receive added value on IndianaFestivals.org.
• A banner ad with click through to a website for three weeks in 2012
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).
To contact your Regional Account Executive, see page 8 for info.
4
ASSOCIATE MEMBER LISTING OPPORTUNITIES
Sample
STANDARD ASSOCIATE LISTING
Associate Members will be listed under a separate section in the 2013 Indiana
Festival Guide specially designed for destination marketing organizations, travel
destinations, festival suppliers, entertainment and festival lodging.
• Listing in the 2013 Indiana Festival Guide (organization name,
20-word description, phone number and website address)
• A listing on IndianaFestivals.org in 2013.
Associate Membership�������������������������������������������� $225
Sample
SUPER ASSOCIATE LISTING
Associate Members will be listed under a separate section in the 2013 Indiana
Festival Guide specially designed for destination marketing organizations, travel
destinations, festival suppliers, entertainment and festival lodging.
• Listing in the 2013 Indiana Festival Guide (organization name,
40-word description, phone number and website address) with a shaded
background and a thick dark outline with larger/bolder text.
• A listing on IndianaFestivals.org in 2013.
Super Associate Listing�������������������������������������������� $425
ADDED VALUE OPPORTUNITIES
All non-festival organizations are eligible for added value
opportunities that enhance participation in the
2013 Indiana Festival Guide.
• Each organization that purchases a total of $3,000 or more of presence in the 2013 Indiana Festival
Guide will receive one free Associate Membership and will appear on the Associate Member page.
• Each organization that purchases a total of $5,000 or more will also receive one free Festival
Membership and will appear as a festival listing.
• Each organization that purchases a total of $9,000 or more will also receive two free Festival
Memberships and will appear as a festival listing.
Special Added Value for Destination Marketing Organizations*
• Each DMO who purchases an Associate Membership will also receive a special designation on the
listing on the Local Visitor Information page in the 2013 Indiana Festival Guide. The DMO will be
designated as an Associate Member and the listing will be shaded and boxed.
Samples
• For each DMO who purchases a total of $2,200 or more of presence in the 2013 Indiana Festival
Guide, the sentence, “See ad on pg. XX.” will be added to the end of the listing on the Local Visitor
Information page. The DMO will also be designated as a Partner and the listing will be boxed.
* A DMO is defined as a convention and visitors bureau, chamber of commerce or local tourism office.
To renew or purchase an ISFA membership go to the ISFA website: IndianaFestivals.net.
Accepted forms of payment: Check or Pay Pal (online payment service).
To contact your Regional Account Executive, see page 8 for info.
5
Display Advertising
Display ads capture the attention of persons actively seeking festivals to attend and enjoy. They are an effective complement to
a festival listing ensuring greater awareness and consideration for your festival(s) or event(s). Every effort is made to place your
ad in the Festival Guide in the month of your choosing. All festival names included in a display ad are also included in the index.
Please contact your Regional Account Executive (see page 8) for more information and to participate.
Cover 4-Color Ads
Inside front cover ............................................................$7,400
Inside back cover .............................................................$5,500
Interior 4-Color Ads
Center spread (crosses gutter).....................................$9,000
Full-page (6 possible ad spaces).....................................$5,000
1/2-page horizontal (12 possible ad spaces)...............$3,000
NOTE: If the Festival Guide has 72 total pages, interior 4-color
ads will be placed on pages 17, 18, 35, 38, 53 and 54. The center
4-color spread will be on pages 36 and 37.
Samples
 


auburn
Comfort SuiteS
Clarion hotel
& ConferenCe Center
batesville
Comfort inn
jasper
Sleep inn
bedford
Comfort inn
jeffersonville
Comfort SuiteS
bloomington
Comfort inn
kokomo
Comfort inn
Quality inn
lafayette
Comfort SuiteS
brownsburg
Comfort SuiteS

“I want more of
IndIana for less!”


You asked.
We listened.
 

1/4-page
vertical
2.125 x 3.5
lawrenceburg
Comfort inn
columbus
Comfort inn & SuiteS
Quality inn & SuiteS
Sleep inn & SuiteS
lebanon
Comfort inn
crawfordsville
Comfort inn
marion
Comfort SuiteS
elkhart
Comfort SuiteS
michigan city
Comfort inn
Quality inn & SuiteS
mishawaka
Comfort inn & SuiteS
Sleep inn
 



ferdinand
Comfort inn
fort wayne
Comfort SuiteS north
north vernon
Comfort inn
plainfield
Comfort inn
hammond
Quality inn
hobart
Comfort inn
huntingburg
Quality inn
save up to 20%
indianapolis
Comfort inn
& SuiteS airport WeSt
or call 888-228-5050 and get our
Best available rate.
Comfort inn eaSt
Quality inn & SuiteS
Quality inn
& SuiteS airport




Quality inn eaSt
Quality inn
Advance reservations required. Advance Purchase
rate offer only available online and cannot be
combined with any other discount or offer. Subject
to availability at participating hotels throughout
Indiana. ©2011 Choice Hotels International. All
rights reserved.
1/2-page vertical
(Duotone Image)
2.125 x 7.3125
rushville
Comfort inn
schererville
Comfort inn
scottsburg
Quality inn
seymour
Quality inn
Comfort SuiteS
Sleep inn airport WeSt
888-560-6330
rochester
Comfort inn
sellersburg
Comfort inn
Comfort SuiteS City
Centre
Live well in the moment.org
richmond
Comfort inn
Comfort inn & SuiteS
Comfort SuiteS
Find the full schedule on our website
portage
Comfort inn
Comfort inn South
Comfort inn & SuiteS
north at the pyramidS
Not available
in 4-color
noblesville
Quality inn & SuiteS
Sleep inn & SuiteS
Quality inn & SuiteS
A Year’s Worth of Festivals!
nashville
Comfort inn
Comfort SuiteS
greenfield
Comfort inn
Book early at choicehotels.com/
indiana-festival and
Quality inn & SuiteS
carmel
Comfort SuiteS
shelbyville
Comfort inn
southbend
Comfort SuiteS
1/2-page horizontal
4.5 x 3.5
Available in 2-color and 4-color
Comfort SuiteS
Quality inn univerSity
terre haute
Comfort SuiteS
warren
Comfort inn
warsaw
Comfort inn & SuiteS
Clarion inn
& SuiteS northWeSt
Full-page
4.5 x 7.3125
Available in 2-color and 4-color
Not available in 4-color
Interior Black or 2-Color Ads (black + red 1955u)
Page 1 - full-page ad..........................................................$2,500
Last page - full-page ad.....................................................$2,500
Full-page ad.........................................................................$2,200
1/2-page horizontal ad.....................................................$1,500
1/2-page vertical ad...........................................................$1,100
1/4-page vertical ad.............................................................$ 800
Deadline to reserve space, submit
application(s), submit ad materials and
pay 2013 membership fees in full is
July 26, 2012.
See page 7 for Advertising Requirements.
6
Display Advertising Requirements
Artwork Requirements
Print-ready artwork to be provided by advertiser.
Artwork SPECIFICATIONS
NOTE: 2-COLOR AD SIZES HAVE CHANGED
FOR THE 2013 ISSUE
Acceptable formats:
• Acrobat PDF (8.0 or higher), exported as 2-color (not
RGB, see correct pdf export below), compression is at
least 300 or none.
Note: If possible, please check that ads are 2-color and not
4-color or RGB in the full version of Adobe Acrobat.
Black or 2-color ad sizes (width x height in inches)
black and red 1955u
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5 (new size for 2013)
• 1/2-page vertical, 2.125 x 7.3125
• 1/4-page, 2.125 x 3.5 (new size for 2013)
Correct pdf export
4-color ad sizes (width x height in inches)
• Center Spread - 9.75 x 7.3125 (ad will cross gutter)
• Full-page, 4.5 x 7.3125
• 1/2-page horizontal, 4.5 x 3.5
4-color cover ad sizes (width x height in inches)
Inside front and back covers
• BLEED - 5.5 x 8.5
• TRIM - 5.25 x 8.25
NOTE: Live matter is to be kept at least .3125” in from all
trim edges.
Revise Your 2012 Ad
If you ran an ad in the 2012 Indiana Festival Guide, the
text of your ad can be revised for you at no cost. Instead
of submitting new artwork, communicate your text
changes to your Regional Account Executive.
• Adobe InDesign (CS3 or higher), with all fonts and
images packaged.
• Adobe Illustrator EPS (CS3 or higher), convert text to
outlines and include all images.
- Remove all extra spot colors from ad.
• Photoshop TIF files, resolution must be 300 dpi
minimum for grayscale or CMYK TIFs. For 2-color ads, use
spot channels or create a duotone.
- Duotone Tip: when creating a duotone image in
Photoshop, adjust the curves of each of the two
colors instead of using 100% of each which makes the
images appear “muddy.”
See page 4 for Duotone sample
Display ad material checklist
1. Send acceptable formatted file as an email attachment to
your Regional Account Executive.
2. Completed insertion order.
Deadline to reserve space, submit application(s),
submit ad materials and pay 2013 membership
fees in full is July 26, 2012.
Go to www.IndianaFestivals.net
to become a member.
Display ad payments are due in full by
January 15, 2013. A late fee of $100 will be
assessed for payments post marked after
January 15, 2013.
Unacceptable formats:
• PageMaker • Publisher • Word • Quark
7
Contact your Regional
Account Executive to
participate.
North
Your Regional Account
Executive is:
EAST
North
Terri Grabill
Northern Indiana
Tourism Development Commission
PO Box 588
110 West Waterford St.
Wakarusa, IN 46573
p: 574.862.1434
[email protected]
Central and East
Katy Cavaleri
Magnify Marketing
PO Box 124
Whiteland, IN 46184
p: 317.535.4291
[email protected]
WEST
West, South Central
and South
Darla S. Blazey
1220 N Sapphire Dr.
Jasper, IN 47546
p: 812.630.1311
[email protected]
ALL CORPORATE ADERTISERS
BRYAN APOLSKIS
Sequence Event Management
p: 317.490.4640
[email protected]
CENTRAL
SOUTH CENTRAL
SOUTH
Amenity
Insurance
Exclusive benefit
insurance
program for ISFA
members
855-649-4222
ISFA Coordinator
Doug & Mary Helen Weisheit
[email protected]
765-569-3650
WE ARE OPEN TO
PARTNERSHIPS!
8
In recognition of
Hoosier Energy
as a proud
sponsor
of the Indiana
Festival Guide
since 1972