Meet Your New US Team! - Clever Communications

Goodgame Studios:
Meet Your New US Team!
Public Relations For Video Games
The Clever Approach
The Clever approach is to provide full-service media relations support to companies
who need press coverage and consumer awareness for their products and company
in North America. We are a trustworthy, experienced team of PR professionals who
know what the client needs—because we have been the client. We spend our days
striving to do all of the above with a special focus on driving people either to
download your game and become a loyal community member.
We provide excellent results through experience, great relationships, creativity and
honest hard work. We are here to get coverage for your product and your company
and create awareness and drive traffic through substantial press coverage.
Our focus from the moment we begin our relationship with you is to do whatever you
need done and produce great results for you so that you are a long-term and
satisfied partner. We are obsessed with working closely with our media counterparts
to understand what they want and need in order for us to get YOU the coverage
YOUR products need!
Clever Communications has offices in Northern and Southern California.
Principal and Founder
Mika Kelly
A veteran in the interactive entertainment industry, Mika previously
held PR management positions at NAMCO, Accolade/Infogrames
(now Atari) and BAM! Mika started Clever Communications in
late 2006.
As head of the PR department at NAMCO, Mika managed all
product and corporate PR efforts, while also planning and managing the company’s12,000
square foot E3 presence.
Mika has extensive experience with PC, console, handheld, industry (trade), mainstream and
mobile gaming press and has worked on key franchises and licenses including, Naruto, Harvest
Moon, Tamagotchi, Pac Man, Bomberman, Warhammer, Curious George, Hello Kitty, The Fast
and the Furious, Gumby, SoulCalibur, Tekken, The Ridge Racer Series, Rune Factory, Katamari,
ARMA II, Garfield, Adventure Time, How to Train Your Dragon, Barbie and more. Mika managed
has multiple successful Online titles including ARMA II and III, Albion Online CrossFire, Warframe,
Elsword, National Geographic’s Animal Jam, Silkroad Online, Black Prophecy, Pangya,, Digimon
Masters, Jagged Alliance, Grand Chase and many more.
Mika graduated with honors from San Jose State University with a degree in
Public Relations and a minor in Art History.
The Team
Tina Casalino, Account Executive
Tina Casalino has more than 15 years of public relations experience, and has been working in
the videogame industry since 2000, when she joined the public relations team at Sony
Computer Entertainment America. She represented many best-selling franchise including
Ratchet & Clank, Jak and Daxter, Sly Cooper, Gran Turismo 3, Harmonix’s Frequency and the
EyeToy property. As a member of the Clever team, Tina led campaigns for Game Connection
2015 and more than 5 years of managing Natsume’s successful Harvest Moon and Rune
Factory products, in addition to managing corporate campaigns and other AAA products
across all platforms.
April Ryan, Account Manager
April has more than 20 years of public relations experience. Prior to joining Clever she held
the position of Assistant Public Relations Manager at Vivendi Universal where she handled
public relations efforts for multiple licensed video games including Barbie, Fisher Price,
Sabrina the Teenage Witch, Jurassic Park and the complete line of children's educational
software, JumpStart. Before Vivendi Universal, April worked for worldwide public relations
agency, Ketchum, where she handled publicity for leading consumer product campaigns such
as Mattel and Packard Bell.
What We Can Do For Goodgame Studios
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Strategy and consultation on how to successfully work with US media
Promotion, visibility and community growth for your first AAA PC game
Tailored PR plans and asset calendars
Drafting of NA-focused press releases and media alerts
Media outreach for all gaming and mainstream media
Creative email campaigns, Specific Twitch/Streamer Tailored Outreach
Programs
Preview and review campaigns( closed and open beta press programs)
Press follow-up and coverage reports
Corporate/executive pitches and plans
Let’s Play/Industry Event Coordination and Planning
Our Approach To The Nightshade Campaign
Objectives
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Introduce Nightshade as a AAA product to the North American Media
Elevate the visibility of Goodgame Studios while building the Nightshade profile
Make Nightshade the must-have product of 2016
Elevate the profile of this new F2P game with top NA media (IGN, etc.)
Build a strong and interactive Nightshade community leading up to launch
Tactics to Meet Objectives
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Consistently communicate Nightshade’s attributes, Goodgames Studios and the
development teams’ strengths to media
Impress media with growing attendance and quality of sponsors and exhibitors
Offer and secure interviews with the GGS developers to discuss their strengths
and present expectations of Nightshade
Secure meetings with top media at key NA industry events (E3, PAX, TwitchCon,
etc)
Pitch and Secure large and visible exclusives and closed/open beta campaigns
throughout the summer of 2016 leading up to launch
Promote Goodgame Studios and Nightshade to our extensive
Twitch/Youtube/Streamer/REDDIT Community
Our Approach To The Nightshade Campaign
Tactics to Meet Objectives (continued)
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Feed and engage key audiences with detailed information on the launch of Nightshade
build while leveraging the nuances of the IP to win over broader audiences
Coordinate activities with all stake holders, including Goodgames’ marketing and
community teams to build the brand
Utilize the extensive background of the development team to build awareness, create
interview and industry opportunities for exposure
Provide compelling hands-on experiences that leverage the key elements and
benefits of Nightshade
Clearly differentiate Nightshade from competitors by playing up the strengths and
innovations of the game
Focus on Key/Top Media:
Clever Clients
Clever Communications has helped get the word out about the following
companies in the past:
Clever’s Client and Editor Accolades
" Have I mentioned lately how much you guys rock?"
- Graham Markay, Director of Operations, Natsume
"They are the best PR agency in games and happen to be our PR firm.“
- Jeff Lujan, Digital Harmony Games
"I'm not surprised that Mika Kelly started her own business that's now a huge success. Her imagination for
the products she works on, the understanding she has for each media outlet's needs, and her cool,
collected focus make her an exceptional PR director and business owner who I am proud to know and
work with.“
- Doug Perry, Former Editor In Chief of IGN and Metacafe
“The pleasure is ALL mine. When I worked with WarCry, you were my favorite rep and it continues here. :)
You're absolutely the best!
-Suzie Ford, Editor at MMORPG.com
Clever’s MMO Experience
The Clever Team has extensive experience in promoting Free to play titles,
including just a few below:
Clever’s Multi-Platform Experience
The Clever Team has extensive experience in promoting Console, Handheld, PC
and Mobile titles, below are just a few:
Beyond Gaming Publications
We reach all the
top mainstream
press including
the country’s top
daily papers,
entertainment,
news, lifestyle,
family magazines
and more
Pictured here:
People magazine ,
TIME magazine Southwest Airlines Magazine
The SJ Mercury
Associated
Press,
Disney Adventures ,
New York Post
New York Times
Gizmodo
Natl Geographic
For Kids,
Venturebeat
Clever References
Media References
Sophia Tong
Editor In Chief, Gamesradar
[email protected]
Darren Henderson
Editor In Chief /General Manager
[email protected]
Spencer Yip
Site Director
[email protected]
Client References
Alexa Mann
PR Manager
Alexa,[email protected]
Graham Markay
Vice President of Operations
[email protected]
Budget
Retainer Fee:
For a monthly retainer fee of $3,000 USD, the Clever team will manage all US PR efforts for
Nightshade and Goodgame Studios for North America. The schedule is expected nto start in
late Feb.2016/early March and continue through October 2016, however, our team can be
flexible (we understand that schedules change)