Media Kit - NewBay Media

G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
& RANDALL
AND THE
“MAGIC” BOOGIE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
! "#$%
RIVAL SONS ˜ L
TOMATITO ˜
LOU REED REMEMBE
ES!
B LU
T E D TEST
T W IS ’S GREA
O Y ’S PPERECODED
O Z N EVE CRLIOCKS D
ST
2016
INTRODUCTION
OVER 5.8 MILLION
DEDICATED BUYERS
GUITAR WORLD IS THE WORLD’S
BEST-SELLING GUITAR MAGAZINE.
PROFESSIONALS
AND
BEGINNERS
ALIKE
TURN TO GUITAR WORLD FOR TOP-FLIGHT
COVERAGE OF THEIR FAVORITE ARTISTS, FROM
ROCK TITANS LIKE LED ZEPPELIN’S JIMMY
PAGE AND METALLICA’S KIRK HAMMETT TO
CONTEMPORARY STARS LIKE THE FOO FIGHTERS’
DAVE GROHL AND TOOL’S ADAM JONES. EVERY
ISSUE OF GUITAR WORLD MAGAZINE OFFERS
BROAD-RANGING INTERVIEWS THAT COVER
TECHNIQUE, INSTRUMENTS AND LIFESTYLES
AS WELL AS GUITAR WORLD’S FAMOUSLY
THOROUGH LESSONS AND TRANSCRIPTIONS.
!"#$%&$'#(
)* #$+,$-.(
G U I TA R P L AY E R .CO M
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
& RANDALL
AND THE
“MAGIC” BOOGIE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
! "#$%
RIVAL SONS ˜ L
TOMATITO ˜
LOU REED REMEMBE
ES!
B LU
T E D TEST
T W IS ’S GREA
O Y ’S PPERECODED
O Z N EVE CRLIOCKS D
ST
2016
1,548,000
DEDICATED
PRINT & DIGITAL
READERS
MAGAZINE AUDIENCE
96% OF
SUBSCRIBERS
PLAN TO BUY
GEAR IN THE
NEAR FUTURE
71% TRUST
GUITAR WORLD
MOST
90% BELIEVE
ADS ARE
INTERESTING &
COMPELLING
LOYAL & ENGAGED
87% TOOK ACTION AS A RESULT OF READING GUITAR WORLD
65% WERE STIMULATED TO MAKE UNPLANNED PURCHASES AFTER READING
71% TRUST GUITAR WORLD TEN TIMES MORE THAN THE NEAREST COMPETITOR
84% FREQUENTLY VISIT GUITARWORLD.COM
4.1 HOURS ON AVERAGE, SPENT READING EACH ISSUE
AVERAGE GUITARS OWNED: 5
50% ADVISE OTHERS ON GEAR AND GUITAR PUCHASES
85% CALL GUITAR WORLD THEIR “FAVORITE MAGAZINE FOR GUITAR INFO”
PLAN TO PURCHASE
66% PLAN TO BUY A GUITAR
96% PLAN TO PURCHASE GEAR
IN THE NEAR FUTURE
$1,050 AVERAGE PRICE READERS
PLAN TO SPEND ON GUITAR
WELL-EDUCATED & AFFLUENT
72% OF SUBSCRIBERS HAVE
A BACHELOR’S DEGREE OR HIGHER
AVERAGE HOUSEHOLD INCOME: $83,656
2016
WEB & MOBILE AUDIENCE
1,605,000
LIKES
291,000
FOLLOWERS
115,000
NEWSLETTER SUBSCRIBERS
1.8 MILLION
UNIQUE MONTHLY VISITORS
7,408,416 PAGE VIEWS
ADVERTISING ON GUITARWORLD.COM IS A PROVEN WAY TO
eNEWSLETTER: DAILY SHRED
MARKET YOUR PRODUCTS AND DRIVE VISITORS TO YOUR SITE. WITH
CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
THE DAILY SHRED ENEWSLETTER GOES
VIDEO ADVERTISING:
GUARANTEED EXPOSURE IN ONE OF OUR
MOST HIGHLY-TRAFFICKED SECTIONS. ENGAGE MUSICIANS WORLDWIDE
WITH CUSTOM VIDEOS, BANNERS AND PRE-ROLLS.
DIRECT TO OVER 122K OPT-IN SUBSCRIBERS, WITH SUPERIOR REACH AND
OPEN RATES, DAILY SHRED IS AN EXCEPTIONAL VALUE TO CONNECT WITH
ENGAGED PLAYERS WORLDWIDE.
MEDIA OPPORTUNITIES
INTERSTITIAL/PRESTITIAL
CONTENT SPONSOR
FOOTER
COVER WRAP
INTERACTIVE SLIDER
FLOATING AD
PAGE TAKEOVER
PUSHDOWN UNIT WITH VIDEO
VIDEO
CLICKABLE WALLPAPER
EXPANDING
CUSTOM AD UNITS
2016
1,604,938
291,000
SOCIAL AUDIENCE
291,000
89,919
2016
VIDEO ADVERTISING
143 MILLION
VIEWS
VIDEO CAN BE UTILIZED WITHIN AD
UNITS TO HIGHLIGHT PROGRAMMING AND PROVIDE READERS WITH
PROMO REELS OR EXAMPLES OF PROGRAMMING
OUR VIDEO PRE-ROLLS OFFER UP TO
30 SECOND PROMOTIONAL VIDEOS
THAT CAN PLAY BEFORE RELATED EDITORIAL VIDEO CONTENT. USERS CAN
CLICK THE PRE-ROLL AND LAND ON
THE ADVERTISERS PRODUCT PAGE.
2016
OUR READERS
SPEND MORE THAN
3
HOURS
READING EACH ISSUE
EDITORIAL CONTENT
2016
CUSTOM PRODUCT LAUNCH
WHEN DUNLOP WAS READY TO ROLL OUT THEIR NEW LINE OF SLIDES, THEY
MADE THEIR PRESENCE KNOWN WITH AN ONLINE BLITZ THAT GOT RESULTS. AND IBANEZ DREW FOCUS TO THEIR LINE OF
SEVEN-STRING GUITARS WITH A SIMILAR FLIGHT OF CONCENTRATED EXPOSURE. IN JUST THREE DAYS THEIR PRODUCTS WERE
SEEN NEARLY 300,000 TIMES BY AN AUDIENCE EAGER TO KNOW MORE. ARE YOU LAUNCHING A NEW PRODUCT, SERVICE, OR
PROMOTION? LET US PUT A ROLL OUT PACKAGE TOGETHER FOR YOU.
CUSTOM EDITORIAL
ENLIST OUR EDITORIAL TEAM TO CREATE CONTENT THAT FEATURES YOUR
PRODUCT’S STRENGTHS. FOR IBANEZ
WE WROTE AN ARTICLE FOCUSING
ON THE GREATEST SEVEN-STRING
GUITAR SONGS, AND FOR DUNLOP,
WE SHARED OUR EDITORS’ FAVORITE
SLIDE GUITAR SONGS.
INTERACTIVE CONTENT
WANT TO REALLY DRAW A CROWD?
CONSIDER SPONSORING A POLL, CONTEST, OR GAME. INVITE OUR READERS
TO INTERACT AND YOU’LL BE REWARDED WITH RESPONSES...AND SALES!
SITE SKINS AND BANNERS
TAKE OVER OUR SITE FOR A DAY, A
WEEK OR, LONGER! FRAME THE
SITE WITH A SKIN, RUN BANNERS IN
EVERY SLOT: 728X90, 300X250 AND
160X600. NO ONE CAN POSSIBLY IGNORE YOUR MESSAGE!
2016
NEWSSTAND INTEGRATION
GUITAR WORLD CAN OFFER YOU INSTANT ACCESS TO
OVER 1 MILLION USERS
DIRECTLY TO THEIR HANDHELD DEVICE
ALL 966,289 USERS WHO HAVE
THE GUITAR WORLD MAGAZINE
APP ON THEIR IPHONE, IPAD, OR
IPOD TOUCH WILL RECEIVE A
‘PUSH NOTIFICATION ALERTING
THEM TO THE FREE PUBLICATION
ON OUR NEWSSTAND, READY TO
DOWNLOAD.
ONCE THE SUBSCRIBER OPENS
THE NOTIFICATION, THEY WILL SEE
ALL THE GUITAR WORLD CURRENT
AND BACK ISSUES. ALONGSIDE
THE MAGAZINE OFFERINGS WILL
BE THE FREE PUBLICATION, AVAILABLE FOR DOWNLOAD. ONCE
SELECTED, THE PUBLICATION
DOWNLOADS IMMEDIATELY AND
WITHIN MINUTES THE SUBSCRIBER IS READING.
ONCE DOWNLOADED, THE PUBLICATION WILL SIT BESIDE GUITAR
WORLD MAGAZINE ON THE DEVICE’S NEWSSTAND, READY TO BE
REREAD AS MANY TIMES, WITHIN
THE AVAILABLE TIMEFRAME, THE
READER WOULD LIKE.
2016
SPECIALTY ADVERTISING
SPECIALTY ADVERTISING
PROVIDES COST-EFFECTIVE SOLUTIONS
TO REACH YOUR TARGET AUDIENCE
PRODUCT PROFILE
FRACTIONAL ADVERTISING
MARKETPLACE
PRODUCT PROFILE:
CLEAN, STRAIGHTFORWARD MARKETING. YOU PROVIDE AD TEXT AND A PRODUCT PHOTO,
AND WE DO THE REST.
THE FRACTIONAL AD:
1/6, 1/4, 1/3 AND 1/2 PAGE ADS GET YOUR MESSAGE ACROSS AT A FRACTION OF THE COST!
MARKETPLACE:
PERFECT FOR BOUTIQUE COMPANIES AND STARTUPS, OUR MARKETPLACE SUITS COMPANIES
WITH SMALLER BUDGES. YOU’LL ENJOY A GREAT VALUE AND GET YOUR MESSAGE ACROSS TO
AVID GUITAR BUYERS.
2016
EVENTS
REVOLVER GOLDEN GODS
THE SIXTH ANNUAL REVOLVER GOLDEN GODS AWARDS SHOW TOOK
PLACE THURSDAY, APRIL 23, AT CLUB NOKIA IN DOWNTOWN LOS
ANGELES. GUN’S AND ROSES PERFORMED LIVE AND RECEIVED THE
“RONNIE JAMES DIO LIFETIME ACHIEVEMENT” AWARD, JOAN JETT
RECEIVED THE “GOLDEN GOD AWARD.”
BASS PLAYER LIVE
EVERY FALL IN LOS ANGELES, BASS PLAYER MAGAZINE STAGES THEIR
LEGENDARY BASS PLAYER LIVE! EVENT. BASS PLAYER LIVE! IS A 2-DAY
GATHERING OF THE WORLD’S GREATEST BASS PLAYERS, BASS MANUFACTURERS, FANS AND STUDENTS.
ROCK ON THE RANGE
ROCK ON THE RANGE IS AN ANNUAL ROCK FESTIVAL FEATURING MOSTLY
MAINSTREAM ROCK BANDS THAT DRAWS MORE THAN 40,000 FANS PER
DAY.
ROCKSTAR MAYHEM FESTIVAL
THE ROCKSTAR ENERGY MAYHEM FESTIVAL IS THE LARGEST HARD ROCK
AND HEAVY METAL TOUR OF THE YEAR, REACHING 30 CITIES AND OVER
350,000 MUSIC FANS.
NEWBAY MUSIC GROUP CUSTOM EVENTS
TEAM UP WITH NEWBAY MUSIC GROUP TO CREATE AN EVENT THAT
PROMOTES YOUR BRAND OR PRODUCTS AND GETS THE ATTENTION
YOU DESERVE.
2016
EDITORIAL CALENDAR
JANUARY
FEBRUARY
MARCH
AD CLOSE 11/4 MATERIALS 11/6
ON SALE 12/8
AD
AD CLOSE
CLOSE 12/2
12/31 MATERIALS
MATERIALS12/4
1/2
ON
ON SALE
SALE 1/5
2/3
AD CLOSE 1/28
12/30 MATERIALS
MATERIALS1/30
1/1
ON SALE 3/3
2/2
APRIL
MAY
JUNE
MAY
JUNE
JULY
DISTRIBUTED
AT SOUTH BY SOUTHWEST
DISTRIBUTED
AT WINTER NAMM
DISTRIBUTED
AT MUSIKMESSE
APRIL
MARCH
DISTRIBUTED
AT SOUTH BY SOUTHWEST
AD CLOSE 2/25
1/27 MATERIALS 2/27
1/29
ON SALE 3/31
3/1
AD CLOSE 3/25
2/24 MATERIALS 3/27
2/26
ON SALE 4/28
3/29
4/22 MATERIALS 3/25
4/24
AD CLOSE 3/23
5/26
ON SALE 4/26
JULY
AUGUST
AUGUST
SEPTEMBER
SEPTEMBER
OCTOBER
AD CLOSE 4/11
5/20 MATERIALS 4/13
5/22
ON SALE 5/24
6/23
AD CLOSE 5/18
6/17 MATERIALS 5/20
6/19
ON SALE 6/21
7/21
DISTRIBUTED
AT SUMMER NAMM
AD CLOSE 7/15
6/13 MATERIALS 7/17
6/15
ON SALE 8/18
7/19
OCTOBER
NOVEMBER
NOVEMBER
DECEMBER
HOLIDAY
AD CLOSE 7/11
8/12 MATERIALS 7/13
8/14
ON SALE 8/16
9/15
AD CLOSE 8/6
ON SALE 9/13
AD CLOSE 9/7 MATERIALS 9/9
ON SALE 10/11
AD CLOSE 10/5 MATERIALS 10/7
ON SALE 11/8
MATERIALS 8/8
2016
2014 Gross Rates
1X
ADVERTISING RATES
3X
6X
13X
18X
26X
30X
36X
48X
60X
72X*
Full Page 4 Color
$12,060
$11,450
$10,855
$10,250
$9,645
$9,045
$8,445
$7,840
$7,235
$6,630
$6,030
2/3
$10,125
$9,615
$9,115
$8,605
$8,110
$7,600
$7,090
$6,590
$6,080
$5,570
$5,070
1/2
$8,925
$8,475
$8,030
$7,585
$7,140
$6,690
$6,240
$5,805
$5,355
$4,905
$4,465
1/3
$7,235
$6,875
$6,510
$6,150
$5,785
$5425
$5,065
$4,705
$4,345
$3,975
$3,620
1/4
$6,030
$5,730
$5,425
$5,125
$4,820
$4,520
$4,225
$3,920
$3,620
$3,320
$3,015
1/6
$3,015
$2,865
$2,715
$2,565
2,405
$2,265
$2,110
$1,965
$1,815
$1,650
$1,510
2014 Cover Rates
13X
BUNDLE RATE
4th
$14,110
3rd
$12,480
10% DISCOUNT APPLIES TO 13X ISSUE
2nd
$13,025
2014 Marketplace
Display Ads:
1X
3X
6X
13X
1/6
$1,600
$1,295
$1,130
$1,105
1/12
$870
$795
$745
$385
1 inch
$465
$425
$385
$360
COMMITMENTS IN GUITAR WORLD.
SHORT RATE
AD FREQUENCY COMMITMENTS NOT MET IN
CONTRACT PERIOD WILL BE SHORT RATED
2014 Text Rates — $5.00 per word. $50.00 minimum. No frequency discounts on classified ads.
COMBINATION RATES
SCHEDULE
TITLE
ISSUE DATE
ON-SALE
ADS MAY BE COMBINED IN OTHER NEWBAY
SPACE
ART DUE
MUSIC NETWORK PUBLICATIONS FOR
MAXIMUM FREQUENCY. OWNED DIVISIONS
Guitar World
January
12/8
11/4
11/6
Guitar World
February
1/5
12/2
12/4
Guitar World
March
2/2
12/30
1/1
Guitar World
April
3/1
1/27
1/29
Guitar World
May
3/29
2/24
2/26
Guitar World
June
4/26
3/23
3/25
Guitar World
July
5/24
4/11
4/13
Guitar World
August
6/21
5/18
5/20
BUYERS GUIDE. *MAXIMUM DISCOUNT
AVAILABLE INCLUDING COMBINATION RATE
OF THE SAME COMPANY MAY COMBINE ADS
FOR MAXIMUM FREQUENCY.
INCLUDES GUITAR WORLD AND GUITAR
Guitar World
September
7/19
6/13
6/15
Guitar World
October
8/16
7/11
7/13
Guitar World
November
9/13
8/6
8/8
STRUCTURE. SAME RATES APPLY TO GUITAR
Guitar World
December
10/11
9/7
9/9
WORLD BUYERS GUIDES (SUMMER AND
Guitar World
Holiday
11/8
10/5
10/7
HOLIDAY '14)
ADVERTISING
SPECIFICATIONS
ADVERTISER
SPECS
2016
EFFECTIVE WITH THE JULY 2011 ISSUE Materials Due April 29th
SPREAD AD
FULL PAGE
Live/Safety 16.25 W x 10.375 H
Live
7.875 x 10.375
Trim 16.75 x 10.875
Trim
8.375 x 10.875
Bleed 17 x 11.125
Bleed
8.625 x 11.125
2/3 Page
Vertical
Half Page
Vertical
Half Page
Horizontal
1/3 Page
Vertical
4.625 x 10.25
4.625 x 7.375
7.25 x 4.875
2.25 x 10.25
1/3 Page
Square
1/4 Page
1/6 Page
3.375 x 4.875
2.25 x 4.875
4.625 x 4.875
FTP HOST: ftp.nbmedia.com
If you have any materials
related questions, please call
Nicole Schilling
(646) 723-5418
[email protected]
●
USERNAME: guitarworld PASSWORD: guitar
PLEASE COMPRESS/
STUFF ALL FILES!
Files Accepted: Hi-Res pdf
or tiff (no eps please)
email [email protected]
WHEN FILES ARE UPLOADED
Please send ad materials to:
NewBay Media
please reference magazine/issue
ATTN: PRODUCTION
28 E.
28th
St,9th
12 Floor
149
5th
Ave,
Floor
NYC, NY 10016
NYC,
10010
149 Fifth Avenue, 9th Floor | New York, NY 10010 | (212) 768-2966 tel | (212) 944-9279 fax | www.futureus.com
2016
WEB SPECIFICATIONS
G U I TA R P L AY E R .CO M
!"#$%&$'#( )* #$+,$-.(
/01.( FUZZ PEDAL ROUNDUP 5 TAKAMINE ACOUSTICS
®
& RANDALL
AND THE
“MAGIC” BOOGIE
FOREVER
JANUARY 2014
$6.50
A N E W B AY M E D I A P U B L I CAT I O N
AD UNITS
PIXEL
SIZE
(W X H)
MAX.
SIZE
(KB)
EXPAND
FILE
FORMATS
! "#$%
RIVAL SONS ˜ L
TOMATITO ˜
LOU REED REMEMBE
ES !
B LU
TE D TEST
TW IS ’S GREAD
O Y ’S PPER CODE
O Z N EVE CRLIOCKS DE
ST
NOTES FOR FLASH CREATIVE
ADDITIONAL NOTES
OPA Pushdown
Leaderboard
970 X 66
150K
970X418
Custom Flash
or 3rd Party
Rich Media.
Flash requires customization. Please
contact for details.
A Pushdown ad appears on screen as a
narrow strip (970 wide by 66 tall), expands
for 7 seconds to 970 wide by 418 tall and
automatically closes for a 1/24x frequency.
Leaderboard
728 X 90
150K
Down, Out /
970X418
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Tower
300 X 600
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
MPU
300 X 250
150K
Left /
600X600
Image, Flash,
3rd Party RM
Please use a clickTag instead of hardcoding the URL. Max animation time: 30
sec. Max frame rate: 24 FPS. Please include
back up GIF/JPG.
Audio or expanding must be user initiated,
on-click. A stop/close button is required. No
Pop-Up ads.
Sponsored Post
580 X 200
(IMAGE
SIZE)
150K
None
Image, Text
No Flash
Headline: 50 Characters Max Body: 370
characters max. Must be site served. 1x1
tracking ok.
In-Content Unit
600 X 300
150K
None
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding the
URL. Max animation time: 30 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Audio or expanding must be user initiated, on-click.
A stop/close button is required. No Pop-Up ads.
Interstitial
640 X 480
150K
N/A
Image, Flash,
3rd Party RM
Please use a clickTag instead of hard-coding
the URL. Max animation time: 15 sec. Max frame
rate: 24 FPS. Please include back up GIF/JPG.
Interstitial is on screen for 15 seconds.
Clickable Page
Skins
(2) 500 X
1200
275K
N/A
Image
No Flash
Must be site served. 1x1 tracking ok.
Video Pre-roll
320 X 240
FULLSCREEN
N/A
N/A
Uncompressed
video files or .flv
tags ONLY
All files will be re-encoded to streaming .flv
format
4:3 aspect ratio. 15 or 30 seconds. Must be site
served. 1x1 tracking ok.
Email Blast
590 X 590
200K
N/A
HTML, Image
N/A
N/A
2016
BRANDS
NEWBAY MEDIA IS THE LARGEST PROVIDER OF MUSIC CONTENT IN THE WORLD.
WE REACH OVER 5 MILLION MUSICIANS, PROFESSIONALS AND ENTHUSIASTS EACH MONTH
THROUGH A SOPHISTICATED PLATFORM OF MAGAZINES, DIGITAL AND MOBILE OFFERINGS,
TV/VIDEO, ECOMMERCE,AND EVENTS SUCH AS THE REVOLVER GOLDEN GODS AWARDS, GUITAR WORLD ROCK & ROLL ROASTS, BASS PLAYER LIVE AND THE MUSIC WEEK AWARDS.
®