2016 media kit - Postmedia Integrated Advertising

VANCOUVER
SUN
2016 MEDIA KIT
Vancouversun.com
2016 MEDIA KIT
Vancouversun.com
REIMAGINE YOUR NEWS
Research
In 2013, with our research partners Ipsos Canada, we surveyed over 17,000 adult Canadians on their
behaviours and preferences in consuming news and information on smartphones, tablets, websites
and in print. This proprietary study provided us with unparalleled insights into the media consumption
habits of Canadian audiences. We have used these insights to create a suite of newsmedia products
that speak to our different audiences in new ways.
Product Development
Postmedia has created differentiated, distinctive and dynamic products across our four platforms to
connect with more audiences, in more meaningful ways, more times throughout the day. Leveraging
experts in user-experience and design, Postmedia reimagined the Vancouver Sun with elegant
and engaging print, web, smartphone and tablet products.
3
STORYTELLING
The Vancouver Sun has changed how it creates and delivers content to audiences. This new approach
focuses primarily on local news and platform-driven storytelling to bring the right audiences at the
right time to our advertisers.
For over 100 years the Vancouver Sun has kept readers informed with news and information, in-depth
analysis and context. With revitalized products across all four platforms, readers will engage with
stories differently, on different platforms, at different times throughout the day.
The Masthead
The Vancouver Sun’s redesigned masthead combines the classic
nameplate with an abstract representation of the sea wall where the
water meets land. Rendered in shades of green, inspired by vast
nature and greenery as well as the environmental friendliness of
this coastal city, the new masthead reinforces our connection to
Vancouver and unifies our print, web, smartphone and
tablet platforms.
VANCOUVER
SUN
2016 MEDIA KIT
Vancouversun.com
PLATFORMS
Postmedia has reinvented how local readers enjoy their news. Following extensive research on who reads
what on which platform, the Vancouver Sun’s four-platform strategy connects readers to what they care
about most and is fully tailored to their reading habits. We continue to offer compelling news and
information with powerful insight and analysis for a distinctive, differentiated and dynamic experience
on every platform.
Advertisers can leverage massive reach or hyper-local audiences to build a captivating campaign for a
compelling reader experience. Unique advertising opportunities are available for print, web, smartphone
and tablet to give brands extensive options for unique engagement with their target markets.
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2016 MEDIA KIT
Vancouversun.com
PRINT
Print readers have a deep emotional connection with their newspaper. Their daily morning routine
requires personal time to start their day knowing what’s happening in the world and in their city.
The Vancouver Sun is their daily briefing on what’s happening on the West coast and beyond, with
engaging storytelling and bold photography all contained within a fresh new design.
Primary Target Audience
$HHI: $80K-$100K
• Morning readers
Marital Status: Married
• Empty-nesters
Education: Post-secondary
• Print is a habitual and lifestyle choice
Buying Power: High
• Most likely to be a Postmedia loyalist
• Highest growing audience to engage on social media
• High audience crossover with desktop
Design
Beautifully redesigned and easily navigated, the Vancouver Sun newspaper provides a strong local focus
up front, with insights and analysis on the news that matters to readers.
The paper is a familiar experience for loyal readers, updated to an elegant new format that promotes
strong local content backed by a comprehensive daily package of national and international news in the
National Post section. It features some of the best commentary from noted columnists including Christie
Blatchford, Andrew Coyne, Robert Fulford and Michael Den Tandt.
Print’s niche will be second-day headlines and analysis, the back-story, rather than breaking news.
New design formats have been created to tell stories in compelling ways and audience research will
help direct content selection.
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WEB
2016 MEDIA KIT
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WEB
This dynamic one-stop shop for all things news is the very hub of the
Vancouver Sun. Here readers will find breaking news twenty-four hours a
day from across the Postmedia network, from the latest headlines to sports to
entertainment, in a dynamic responsive design that is optimized for all devices.
Primary Target Audience
$HHI: All
• Engaged multiple times throughout the day
Marital Status: Everyone
• Broad demographics and interests
Education: Varied
• Heavily influenced by referrals
Buying Power: Mixed
• Good audience crossover with all platforms
Design
Always on and always up-to-date, the Vancouver Sun website is the hub of news
for our readers, providing the broadest and most comprehensive information.
The responsive design is easier to navigate with tagged, indexed, and
organized content that is sectionalized for a search-driven audience.
Breaking news, analysis, opinion and features create a simple, efficient and
aesthetically pleasing experience for audiences and advertisers.
The emphasis is on local coverage, supplemented by national and international
content curated and managed by a central Postmedia news desk. Each piece
of content is optimized for the web through related links, photo galleries
and multimedia.
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2016 MEDIA KIT
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TABLET APP
Published 7 days a week, our Vancouver Sun tablet app features news and
information from both our print edition and website. Released in the mornings and
updated throughout the day, the tablet app features local, national and world news,
as well as articles from readers’ favourite sections such as Business, Politics, Arts
and Life, Opinion and Sports.
Primary Target Audience
$HHI: $100K+
• Evening readers
Marital Status: Married
• Comfortable with technology
Education: Post-secondary
• Likely to make an online purchase
Buying Power: Very high
• Moderate social media use
and commentary
• Most read to pass time or
for general interest
Design
Complemented by photo galleries and videos, the Vancouver Sun tablet app
delivers a comprehensive look into the day’s top stories, available first thing in the
morning while ideal for that lean back experience at the end of the day.
Available on iOS, the tablet app is identified by a new icon as well as a masthead
that reflects the Vancouver Sun brand identity.
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SMARTPHONE
2016
2014 MEDIA KIT
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SMARTPHONE APP
Young and on-the-go, the Vancouver Sun’s mobile audience expects their news at their fingertips. With an
emphasis on local content updated in real time, stories are crafted for the small screen with features such
as audio, video, and photos for quick snippets of information delivered with a distinct personality and voice.
Primary Target Audience
$HHI: All
• Plugged in, on-the-go audience
Marital Status: Half are Single
• Strong contingent of students and new grads
Education: High School +
• Most comfortable with new technology
Buying Power: Moderate
• Most active on social media and likely to comment
• Most likely to buy online
Design
Our redesigned smartphone app for both iPhone and Android is designed with a specific approach to fit
the unique attributes of a mobile audience and a mobile device—it’s the news, distilled for quick and easy
consumption.
The mobile app includes a live, local news service that connects readers to the crucial information of the
day—when it happens and when they need it.
It is focused on what’s happening now in Vancouver with story summaries, pictures, maps, audio and
video elements that are optimized for sharing.
Smart, fast and up-to-date, the app is delivering a comprehensive local news experience for Vancouver’s
mobile audiences with the quality and credibility readers have come to expect from the Vancouver Sun.
*The iPhone app is now enabled for the Apple Watch.
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AD SIZES: PRINT
TAKE OWNERSHIP
Print Ad Sizing:
To create consistency across
our brands and to simplify
campaign booking we have
adapted a modular layout.
This gives our clients flexible
advertising positions and
IN THE SPOTLIGHT
creates a better experience
for our loyal readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
ad size opportunities.
GET RESULTS
FUNDAMENTALS
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*Ticker Banner and Big Box unavailable for A1 sections. For inside sections, please contact a Sales Rep.
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AD SIZES: DIGITAL
WEB
Postmedia offers a wide variety of digital web ad formats for
premium exposure of advertiser messaging across our brands.
TABLET
Postmedia offers a wide variety of tablet ad formats for
premium exposure of advertiser messaging across our brands.
Digital Ad Sizing:
To create consistency across
our brands and to simplify
campaign booking we have
standardized our ad units.
This allows our clients to
develop innovative creative,
while ensuring a superior
user-experience for our readers.
Custom Ad Sizes:
Speak to your sales
representative about custom
ad size opportunities.
2016 MEDIA KIT MOBILE
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Postmedia offers a wide variety of mobile ad formats for
premium exposure of advertiser messaging across our brands.
17
MIND OF
make for uniquely beautiful music E1
NDELA
hats on
gorgeous, from the garbage
one-of-a-kind
creations E5
CONTENT
THE MIND OF
NEWS
Instruments made from recycled items
make for uniquely beautiful music E1
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MANDELA
hats on
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creations E5
Reach the right audience at the right time with the right message. The Vancouver Sun offers a variety of
Isn’t it ironic?
content
to align with your advertising needs.
Duffy
ducks
questions
S a t u r d a y, d e c e m b e r 7, 2 0 1 3
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The man who
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News
city
Everything you
need to know
about the LRT
plan A6
NEWS
p o l i t i cs
Isn’t it ironic?
Duffy ducks
questions
about housing
allowance A3
you
city
Everything you
need to know
about the LRT
plan A6
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aw that doubled surcharge
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tory for anyone conme, giving offenders
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ot ordering it at all.
essentially thumbses at the new law,
tory on Oct. 24, that
court’s discretion to
if the person couldn’t
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rvative government’s
ffenders Accountabilms Act, and followed
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e too freely.
s fully automatic, that
ome judges have been
nst it and not charging
rnment likes to put a
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
that appropriately reflect the ends
of justice?” asked the judge.
“Did you say 50 years?” asked the
federal prosecutor to laughter.
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THE MIND OF
led South Africa
Whether it’s happening in the mountains or in the city, the Vancouver Sun’s award-winning
out of apartheid
journalists
bring theasbest news in the region to your doorstep every day.
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You
as cunning as
hesection
was bold’ A17
This
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The troubled
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country
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fitness,
food and recipes, and fashion.
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Sports
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Whether
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he was
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every sports buff is looking for.
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National
Post in the Vancouver Sun
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A comprehensive
Comment A24
with provocative, insightful columns powered by the National Post.
D ENI S FARRELL, Th E AS S ocIAT ED PRES S F ILES
Ottawa,
Gatineau
mayors seek
NCC seats
dAv i d r E Ev E ly
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Tory law that doubled surcharge
for victims not being enforced
o t ta W a C I t I Z e n
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D ENI S FARRELL, Th E AS SocIAT ED PRES S F ILES
The
NCC doesn’t know enough o t ta W a C I t I Z e n
about local affairs and is getting
in the way of progress, the mayors Ottawa judges are openly rebelling
of Ottawa and Gatineau charged against a Conservative government
Wednesday, and putting them on law that doubled a surcharge inits board is their solution.
tended to help victims and made
After their first formal meeting them mandatory for anyone consince Gatineau’s Maxime Pedne- victed of a crime, giving offenders
aud-Jobin was elected last fall, he up to 60 years to pay the fine or — in
and Ottawa Mayor Jim Watson one case — not ordering it at all.
emerged with a list of grievances,
Judges are essentially thumbfrom “relentless obstruction in the ing their noses at the new law,
City of Ottawa’s efforts to create a made mandatory on Oct. 24, that
world-class transit system for the removed the court’s discretion to
National Capital Region” to the waive the fee if the person couldn’t
“unilateral decision to close Rue afford to pay it. The change was part
Gamelin” in Gatineau. They signed of the Conservative government’s
dAv
d rE
E ly Minister Ste- Increasing Offenders Accountabilit
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phen
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cil
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15-member
NCC
board. the surcharge too freely.
inJohn
the way
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theresponmayors Ottawa
judges
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rebelling
Baird,
the minister
“I’m told
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sible
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commission,
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have been
Wednesday,
and putting them on relieving
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board
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tended
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and
made
s e e M AY O R S o n A5
it, so the government likes to put a
After their first formal meeting them mandatory for anyone consince Gatineau’s Maxime Pedne- victed of a crime, giving offenders
aud-Jobin was elected last fall, he up to 60 years to pay the fine or — in
and Ottawa Mayor Jim Watson one case — not ordering it at all.
emerged with a list of grievances,
Judges are essentially thumbfrom “relentless obstruction in the ing their noses at the new law,
City of Ottawa’s efforts to create a made mandatory on Oct. 24, that
world-class transit system for the removed the court’s discretion to
National Capital Region” to the waive the fee if the person couldn’t
“unilateral decision to close Rue afford to pay it. The change was part
Gamelin” in Gatineau. They signed of the Conservative government’s
it and sent it to Prime Minister Ste- Increasing Offenders Accountabilphen Harper, demanding reforms ity for Victims Act, and followed
that should start with adding an complaints by victims’ rights adelected official from each city coun- vocates that judges were waiving
CONTENT
s e e j u d G e S o n A4
coNtExt
o bs e rv e r
Robert Sibley
finds himself on
his pilgrimage
in Japan B1
Ottawa,
Gatineau
mayors seek
NCC seats
2016 MEDIA KIT
Vancouversun.com
stop to that kind of thing by troublesome judges who feel their independence,” Ontario Court Justice
Peter Coulson said after sentencing
a crack addict who had stolen seven
chocolate bars to eight days in jail.
“I have ruled that he not have to pay
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
stop
that kindhim
of thing
by trouble“Ifto
I granted
50 years
to pay
somevictim
judgesfine
who
feel theirwould
indethat
surcharge,
pendence,”
Ontarioreflect
Courtthe
Justice
that
appropriately
ends
Peter
Coulson
said
after
sentencing
of justice?” asked the judge.
a crack
addict
had stolen
seven
“Did you
saywho
50 years?”
asked
the
chocolate
bars to eight
days in jail.
federal
prosecutor
to laughter.
“I have ruled that he not have to pay
s e e j u d G e S o n A4
the Victim Fine Surcharge. Let the
chips fall where they may.
“The bureaucrats may feel that
it happens anyway no matter what
the judge says,” said Coulson.
That same day, another judge invited a lawyer to make a constitutional challenge to the new law.
The 31-year-old man, who had
just pleaded guilty to stealing a
bottle of rum from the LCBO, had
no means to pay the $100 victim
fine surcharge, said his lawyer.
“If I granted him 50 years to pay
that victim fine surcharge, would
JuDgEs sNub
NEw FEEs
SportS
Tory law that doubled surcharge
for victims not being enforced
H o c k ey
Wayne Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
Farewell to Sir
Tom Finney,
the greatest
Englishman to
lace on boots C5
H o c k ey
Wayne Scanlan
sizes up the
Senators ahead of
the NHL’s trade
deadline C1 soccer
Farewell to Sir
Tom Finney,
ADVERTISING SOLUTIONS
We offer full-service, one-stop shop advertising solutions for businesses of any size. Our suite of unique opportunities
provides you with everything you need to build meaningful engagements with your customers across print, web,
smartphone and tablet platforms.
DIGITAL
We leverage our innovative technologies and content expertise to bring new digital marketing opportunities to you and
your clients.
Display
Brand, Audience and Performance solutions offer customizable opportunities to reach a premium, scalable audience
across Canada in a brand-safe environment.
Digital Marketing Services
Our suite of best-in-class digital marketing services will help you grow your business by establishing a professional online
presence, creating engagement at a local level and turning qualified leads into customers.
Content Solutions
We can take content that you’ve created, or create content for you and deploy it through our automated native
advertising network to generate interest and engagement in a way that provides utility to your customers on our network.
Content Works
By connecting quality content and marketing intelligence we offer the perfect balance between creativity and science
to propel brand awareness, conversion, engagement and loyalty. We’ll work with you to develop a customized strategy to
build relationships with your audiences through efficiency and scale on or off-network.
2016 MEDIA KIT
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PRINT
Our trusted local news brands exist because they have a heritage of meaningful connections with
our readers. Traditional print advertising remains a relevant and important component of any
advertising campaign.
Standard Advertising
Traditional print advertising opportunities provide premium brand exposure across our network
of trusted brands. Our modular ad sizes simplify creative executions and the booking process to
ensure a seamless experience.
Special Sections
Unique and timely sections can be published throughout the year in print and supported digitally
to engage customers with relevant and well-timed content.
Inserts
We provide a one-stop shop for insert planning, printing and distribution services that target local
and national clients. These turn-key solutions cover every aspect of the insert process and include
premium analytics services.
Custom Content
Our native advertising and custom content solutions are available in print to complement your
digital campaign. Alignment across platforms is a key component of a successful marketing
campaign.
19
MORE FROM THE Vancouver Sun
Westcoast Homes & Design Magazine
Your home and lifestyle publication reaching Metro Vancouver’s affluent audience and
delivered via the Vancouver Sun, The Province and key partners throughout Metro Vancouver.
Peter Ryznar
[email protected]
604-605-2373
21
Vancouver Sun CONTACTS
National Sales Contact
Alvin Chow
Director, Integrated Advertising Sales
Phone: 604-742-8899
Email: [email protected]
Local Sales Contacts
David Black
Multi-Media Sales Manager
(Automotive/Entertainment)
Phone: 604-605-2096
[email protected]
Tony Guarascio
Multi-Media Sales Manager (Retail)
Paul Batchelor
Phone: 604-605-2100
Regional Vice President, Advertising Sales
[email protected]
BC & Calgary
Phone 604-605-2146
[email protected]
Peter Ryznar
Multi-Media Sales Manager
(Real Estate/Finance/Travel/Misc.)
Clayton Moore
Phone: 604-605-2373
Director, Media Sales
[email protected]
[email protected]
604-605-2043
General Sales
Phone: 604-605-2478
Tracey Copeman
Regional Director Media Strategy, West
[email protected]
604-605-2198
Local Support Contacts
Martin Lauzé
Operations Manager
Phone: 604-605-2131
[email protected]
CONTACTS
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Ad Upload Details
Digital:
Print:
sunprovince.com/submit-ad-materials
sunprovince.com/submit-ad-materials
Additional Contacts:
Sponsorship Requests
www.vancouversun.com/partnerships
General Subscription
& Newsstand Queries
Phone: 604-605-7381
Reader Sales and Service
Terry Carabetta
Email: [email protected]
Reader Sales Manager
Financial Services
Phone: 604-605-2298
Billing Inquiries: 1-888-552-4590
Email: [email protected]
Photo (Infoline) & Page Reprints/Licensing
Email: [email protected]
Contact your Vancouver Sun or Postmedia representative for more information
and material specifications.
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Vancouver Sun
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