BCAMRT and CAMRT

Welcome!
… to the first ever BCAMRT Webinar!
• Louise Kallhood RTR MEd
President BCAMRT
• Amanda Bolderston RTT MSc FCAMRT
President-Elect CAMRT
1
What We Will Talk About
• BCAMRT/CAMRT (Louise)
• Value of being a member (Amanda)
• Provincial Initiatives (Louise)
• Question and Answer (both)
2
CAMRT
• Founded in 1942:
• National professional association
• National certifying body
• 11,000 members across Canada
• 10 provincial member associations
• Direction provided by Strategic Plan
3
BCAMRT
Founded in 1942 by WQ Stirling
• 2000 members today
• Direction provided by Strategic Plan
4
BCAMRT and CAMRT
HOW ARE WE THE SAME
• The voice of MRT’s – we represent YOU
• Volunteer driven – board/committees
• Supported by CEO/ED and
administrative staff
5
BCAMRT and CAMRT
HOW ARE WE DIFFERENT?
• National versus provincial perspectives
• Minimize duplication of effort
6
How Do We Work Together?
• BCAMRT is the provincial liaison to CAMRT
• National Council Meetings
• Bound by the National Provincial Agreement
• Signed by all Provincial Member Associations
• Roles and Responsibilities
• Membership categories
• Strategic planning
7
How Do We Work Together Certification
• CAMRT develops and administers
national certification exams for the four
disciplines.
• BCAMRT coordinates and invigilates
3 sittings at multiple sites
8
Professional Regulation
• Usually statutory regulation (by or on
behalf of the government)
• Where regulated, MRTs are considered
a self-regulated profession
• Regulators regulate in the public
interest
9
Regulation: who has it?
• Unique regulatory bodies:
• AB, ON, QC
• PMA delegated regulatory responsibility
by government:
• SK, NB, NS
• No statutory regulation:
• BC, MB, PEI, NL
www.amrtrc.ca
10
How Do We Work Together Regulation
• BCAMRT informs and advocates at
the provincial level
• CAMRT supports BCAMRT efforts
11
Certification and Regulation
• CAMRT owns the role of certification
• BCAMRT supports certification activities
• BCAMRT owns the role of advocating
regulation in BC
• CAMRT supports BCAMRT regulatory
efforts
12
Membership Dues
• Collected provincially for both
organizations
• Dues increases may be from BCAMRT
or CAMRT
• What is the value to being a member –
over to Amanda
13
CAMRT: two roles
1. As a certifying body
•
Develop entry to practice competency
profiles
•
Develop entry to practice certification
exams
•
Work with the provincial regulatory
bodies
14
CAMRT: two roles
2. As a professional association
• CPD
• Professional practice issues
• Advocacy
• Communication with members
• Annual general conference
15
Strategic Plan
• CAMRT has 4 main areas of focus:
• Education
• Member services
• Professional practice
• Advocacy
16
Education
• Certification exams
• Competency profiles review and validation
• Maintenance of competence
• CPD opportunities
• Improve success rate for IEMRTs
17
Education Activities
• Exam writing, review and validation groups (for
all 4 disciplines)
• Maintenance of competence framework group
• Education advisory committee
• National assessment standing committee
• CPD groups
• Interventional Radiography, Breast Imaging, CT
Imaging, Dosimetry, Preceptor guidelines, Fellowship
18
Member Services
• Online access to services and education
• Enhancing volunteer involvement
• Improving access to bilingual programs
and services
• To represent the diversity of membership
• To ensure CAMRT meets benchmarks of
excellence for association management
20
Member Services Activities
• Develop infrastructure and processes for
online CPD and services
• Volunteer development opportunities
• French language training for staff, increased
translation
• Diversity initiative, listserv
• Board and staff education
21
Professional Practice
• Develop an MRT continuum of practice
• Support occupational health and safety
• Manage the impact of technological
change
• Meet highest standards of safe and
effective standards
22
Prof Practice Activities
• Best practice guidelines development
• Occupational safety workgroup
• Nuclear medicine advisory group
• Leadership development committee
• Leadership development institute (LDI)
• Advanced practice:
• Framework committee
• Certification workgroup
23
Advocacy
• Increase the influence of CAMRT
• Support the professional image of
members
• Produce and disseminate evidencebased/expertise based materials
24
Examples of Advocacy
Representatives with
external organizations:
• Health Action Lobby
• Canadian Patient Safety
Institute
• ISRRT
• Canadian Society of
Nuclear Medicine
• Joint Commission of the
Cancer Workforce
• Canadian Nuclear
Safety Commission
• Canadian Breast
Screening Initiative
• And many more!
25
Image of Care Campaign
What is a brand?
1. A unique element
that identifies a firm,
product, profession
or service and sets it
apart
2. Branding is not based
on what you say, it’s
based on what do,
what you are.
26
Image of Care Campaign
Research:
• Surveys, focus groups, interviews: MRTs, industry,
physicians, physicists, nurses, health care executives,
bureaucrats
• Harris-Decima poll: general public
Key finding: Canadians don’t understand who
delivers services or the role of the MRT
within the healthcare system.
27
Image of Care Campaign
• 91.8% of members agreed that the
profile of MRTs needs to be raised.
• MRTs generally believe other
healthcare providers do not understand
the work which they perform.
• Radiologists and radiation oncologists
referred to MRTs as their lifeline.
28
Image of Care Campaign
Who did you deal with?
• Doctor 26.6%
• Lab technician 15.6%
• Nurse 7.4%
• MRT 10.5%
• X-Ray technician 2.5%
29
Image of Care Campaign
MRTs listened to my concerns
– 89.7%
Explained the procedure to my satisfaction
– 91.1%
Demonstrated a respectful attitude
– 96%
30
We are the very image of care
Literal: MRTs provide the accurate
imaging and effective treatment that is
essential to good care.
Emotional: MRTs are a perfect example
of care in medical diagnosis and
treatment.
31
Image of Care Campaign
So far:
• Launch at 2011 AGC
• Print ads (Reader’s
Digest, Selection)
• Microsite
• Campaign has won
“Associations make
Canada better” award!
• Lots of presentations!
• Link to MRT week 2011
(imageofcare.ca)
• Graphics toolkit
• Photo and video
• How can you be a
brand champion?
competition
32
Remember!
Almost 30% of
The best chance
Canadians interact
to strengthen the
with MRTs every
6 months
MRT brand is
YOU!
33
Image of Care Campaign Website
imageofcare.ca
CAMRT/BCAMRT MRT Week
- November 6 – 12, 2011
- CELEBRATE
- PROMOTE
- Use CAMRT website for ideas
- Use Image of Care Toolkit
35
Provincial Initiatives
Patient Safety First
• Regulatory Initiative
• Encourage you to visit
and participate
www.patientsafetyfirstbc.com
36
Provincial Initiatives
BCAMRT Community Page
• Professional network
• BCAMRT members = Community Page
member
• Go online, activate account, participate
www.bcamrt.bc.ca
37
Provincial Initiatives
• Webinars – More to Come in 2012
• Part of BCAMRT educational value
• Short technical presentations for all
disciplines throughout the year
• Let us know how this webinar worked for you
38
If you could see me
as well as I see you…
Thank You