2016 OSCPA Marketing Kit

THE OHIO
SOCIETY
OF CPAs
get
&
Connected
grow your
business
2016
ADVERTISE | S PONS OR | E X HI BI T
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The Ohio Society of CPAs
2016 Marketing Kit
The Ohio Society of CPAs is a leading partner and influential voice
for a thriving business environment. We empower Ohio’s 30,000
CPAs and thousands of financial professionals to drive value as
trusted business advisors by advancing advocacy and education
programs that strengthen Ohio’s tax and business climate and
make our state a friendlier place to live and do business.
22 || OSCPA
OSCPA 2016
2016 Marketing
Marketing Kit
Kit
“Growth is never by mere chance; it is a result
of forces working together.”
– James Cash Penney, Founder of JCPenney
Connect with Ohio’s decision makers
OSCPA has the audience & reach you want
As the statewide professional association for Ohio’s accounting and financial
professionals, OSCPA can help you maximize brand awareness and reach your target
audience. Our members include controllers, owners, CFOs, CEOs, administrators and other
key decision-makers who are critical to the purchasing decision.
Our conferences, seminars, networking events and award-winning publications represent
an exceptional opportunity for you to maximize exposure for your brand and generate
business-building connections.
About our members
• 60% Male
• 40% Female
• 37% Work in Business & Industry
• 43% Work in Public Accounting
• 1% Work in Education
• 1% Work in Government
• 18% Students & Emerging Professionals
About our reach
• More than 20,000 receive our bi-monthly magazine, CPA Voice
• 17,000 receive our weekly e-newsletter, CPA Takeaways
• 13,408 unique visitors to our website each month
• 1,930 attend one or more of our major accounting shows
• 270 attend our Mega Tax Conference
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Advertise
Nov./Dec. 2015
CPA
VOICE
CPA Voice │ OSCPA’s flagship news publication
Valuable resource covering the latest news and trends
impacting CPAs and Ohio businesses
The Ohio Society of Certified Public Accountants
12 TECHNOLOGY
& ETHICS:
A MOVING TARGET
2
6
16
• 6 bi-monthly issues sent to every member
• Informational sections align with major areas of focus:
tax, accounting and auditing, public
practice and business and industry
Closing the
The
talent
Talentpool
Poolgap
Gap
Beware this
bankruptcypitfall
pitfall
bankruptcy
Ten ways to
network effectively
25 Leave
Leave aa lasting
lasting legacy
legacy
CPA Voice Ad Sizes and Dimensions
Full Page
½ pg. (Vert.)
3.25’’ x 9.75’’ Business
Card (Hz.)
3.5'' x 2''
8.375” x 11” with .125”
bleed
7.125” x 9.75” w/o bleed
½ pg. (Hz.)
7.125’’ x 4.75’’
¼ pg. (Vert.)
3.45'' x
4.75''
CPA Voice Ad Specs and Rates
Four-Color Ad Sizes
Investment
$2,750
Full page (IBC)
$2,550
Full page
$2,300
½ page $1,450
¼ page (Vertical only) $1,050
Business Card (Horizontal only) (Horizontal only)
$ 300
Inside Front Cover Available for ¼ or ½ page, plus 15%
150–Words
$175 for OSCPA Members
$250 for Nonmembers
Investment listed is per issue of CPA Voice.
4 | OSCPA 2016 Marketing Kit
A completed and signed
insertion order must be
received before your
advertisement will be placed.
Design assistance for your
advertisement is available
for an additional fee. (Time
and materials plus 15%)
Your advertisement
must be received in the
appropriate format for
placement. Mechanical
specifications are listed
below. The advertisement
must be received via
email or on CD/DVD.
Advertisements are subject
to The Ohio Society of CPAs’
editorial and legal review
and must be consistent with
OSCPA’s policies. Refer to
the Terms & Agreement on
the back of the Advertising
Insertion Order.
Design Specifications
Full page (OBC)
Classified ad
Advertising Requirements
Deadlines
Space reservations and artwork
are due the 15th of the month
prior to publication. Should the
15th fall on a weekend, due date
is the Friday prior. Classified
ads are due the 21st of the
month prior to the issue. Should
the 21st fall on a weekend,
due date is the Friday prior.
Graphics files are accepted in
four-color high-resolution (300
DPI) PDF, TIFF, EPS or JPEG
formats. Ads may be sent via
email to: [email protected]
Bleeds
Available at no additional cost
in full-page sizes only. Allow a
minimum of 1/8’’ trim at top,
bottom and outer edges.
Positions
Advertisers who wish to
reserve a specific position
within the magazine —
­ for
example, in the front news
section — can do so for an
additional 15%.
Production/Revisions
CPA Voice charges advertisers
to produce or alter ads
for design, type, artwork,
copywriting, photography,
reductions, enlargements,
reverses, alterations, etc.
Cancellations
Ads canceled after space
reservation deadlines will
be billed at 100%.
Advertise
Accounting Show Program Guides
Given to every attendee at all major shows, serving as their
navigational tool and guide for all event details.
[ Program Guide ]
!MPACT
!MPACT
OHIO
[ Your Customers ]
[ Your Organization ]
[ Your Career ]
ACCOUNTING SHOW
Advertising rates:
CLEVELAND
Oct. 21-22, 2015
[ Your Customers ]
Full page: Inside Front Cover or Outside Back Cover: $450
[ Your Organization ]
[ Your Career ]
OHIOCOLUMBUS
ACCOUNTING SHOW
Nov. 12-13, 2015
Half-Page Advertorial: $400 (250 words)
Half-Page Advertisement: $350
¼ Page: $250
Business Card Ad: $150
CPA Takeaways, Weekly Digital Newsletter │ $500/issue
Highlights the latest accounting, legislative and business news impacting the industry
• Offers access to more than 17,000 subscribers
• Includes 250-word advertorial of company with logo and link to company website
eVision, Quarterly Digital Newsletter | $300/issue
This quarterly e-newsletter focuses on students and professionals younger than 35, or licensed
for fewer than seven years
• Features topics impacting the CPA profession, career development and networking events
• Includes 250-word advertorial of company with logo and link to company website
OSCPA Website, www.ohiocpa.com • Banner ad on OSCPA home page, above the digital fold | $750/month
• Banner ad on OSCPA home page, below digital fold | $500/month
• Ad off of OSCPA home page | $300/month
• Ad on career center portal | visit ohiocpa.com/my-oscpa/career-center
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Exhibit Opportunities
Our accounting shows collectively draw thousands of qualified
business prospects, offering opportunities for face-to-face interaction with
engaged decision makers.
Ohio Accounting Show: Enhanced Exhibitor
DaytonCincinnatiClevelandColumbus
May 18-19
$1,350
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•
•
•
Sept. 20-21
$1,350
Oct. 19-20
$1,500
Nov. 9-10
$1,350 Skirted table, two chairs
Two booth staff passes per day (includes breakfast, lunch and snacks)
Logo on game piece
Logo on brochure, if registered at least 15 weeks prior to the show
Name with 50-word marketing description in program guide
Pre-show registration list (excel format)
Post-show list of attendees in digital format for one-time, follow-up mailing
Ohio Accounting Show: Basic Exhibitor
DaytonCincinnatiClevelandColumbus
May 18-19
$1,000
•
•
•
•
•
Sept. 20-21
$1,000
Oct. 19-20
$1,250
Skirted table, two chairs
Two booth staff passes per day (includes breakfast, lunch and snacks)
Logo on game piece
Company name listed in brochure, if registered at least 15 weeks prior to the show
Company name listed in program guide
Conference Exhibitor $400 / $750 Mega Tax
Exhibitor opportunities at statewide conferences
covering a variety of topics and niche markets
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•
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•
Skirted table, two chairs
Company name on all marketing materials (varies with event)
Pre-show registration list (excel format)
Post-show list of attendees in digital format for one-time, follow-up mailing
66 || OSCAP
OSCPA 2016
2016 Marketing
Marketing Kit
Kit
Nov. 9-10
$1,000 OSCPA hosts a variety of unique programs and events designed to let
our members learn and connect with peers and other members of the
business community. These events offer you the opportunity to build
brand awareness and recognition with leaders in Ohio’s accounting
and business community.
• Enhance credibility, build trust and establish rapport with customers and prospects by
getting involved and being seen as leaders in Ohio’s accounting and business community
• Leverage lead generation. Our attendees need your products and know clients and
companies who could also benefit from your services
• Maximize your exposure by taking advantage of speaking, presenting and networking opportunities
• Expand your reach through events in which we partner with other associations
• Garner high-level visibility among C-Suite individuals at our Business Excellence Symposium
• Connect with and market to your target audience
“We really enjoyed the
show. We felt that the show
not only enabled us to
make great connections with
the attendees, but also
facilitated the start of
valuable relationships with
other exhibitors.”
– Arnet Technologies
|| 77
Sponsorships
Grow Brand Recognition │ Accounting Shows
All sponsor levels include benefits of general show
sponsor, plus listed additional benefits
General Show Sponsor │ $500
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Additional booth staff pass with sponsor recognition
Logo on brochure as sponsor, if registered at least 15 weeks prior to the show
Sponsor recognition on all pre-show marketing material: website, e-blasts, postcards
Logo listed on all sponsor recognition pieces at the show
Business card size ad in the program guide
Opportunity to put trinket or promotional piece in bags
Logo as sponsor on OSCPA slideshow, played on screens throughout facility
Charging Station Sponsor │ $550
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Slide dedicated to charging station sponsor on OSCPA slideshow at registration
Recognition of sponsorship at exhibit table (if applicable)
Sponsor recognition at charging station
Sole company logo visible at charging station
Booth near charging station if desired and if applicable
Grand Prize Sponsor │ $750
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Slide dedicated to grand prize sponsor on OSCPA slideshow at registration
Recognition of sponsorship at exhibit table (if applicable)
Sponsor recognition given with any mention of grand prize
Company recognition given when grand prize awarded
Lanyard Sponsor│ $700
• Slide dedicated to lanyard sponsor on OSCPA slideshow at registration
• Recognition of sponsorship at exhibit table (if applicable)
• Sole company logo on lanyard, available at registration (OSCPA will order)
Snack Sponsor $750 │ Lunch Sponsor $1,250
• Slide dedicated to snack and lunch sponsor on OSCPA slideshow at registration
• Recognition of sponsorship at exhibit table (if applicable)
• Company logo and thank you in visible location during lunch or snack (OSCPA will create)
• Booth near snack or lunch station if desired and if applicable
Attendee Bag Sponsor │ $1,000
• Slide dedicated to bag sponsor on OSCPA slideshow at registration
• Recognition of sponsorship at exhibit table (if applicable)
• Sole company logo on attendee bags, available at registration (OSCPA will order)
8 | OSCPA 2016 Marketing Kit
Be a Subject Matter Expert
Track Sponsorships
Position yourself as a thought leader and topic expert by presenting timely and
relevent knowledge to attendees. Topics must be educational, qualify for Continuing
Professional Education and approved by our professional development team.
Individual Track Sponsor │ $1,000
• Ability to provide educational content and speakers for one session of a track
• Sponsor recognition with track on all show promotional material
• Sponsor recognition on all pre-show marketing material:
website, e-blasts, postcards
• Sponsor recognition on daily agenda posted outside of room
• Opportunity to put a trinket or promotional material in attendee bags
• Opportunity to place marketing material inside session room for
all sessions held that day
• Promotional slide can be placed at the end of presentation
• 0% off exhibit packages to be vendor at the show
Session Sponsor │ $500/track
• Sponsor recognition with track on all show promotional material
• Sponsor recognition on all pre-show marketing material:
website, e-blasts, postcards
• Sponsor recognition on daily agenda posted outside of room
• Opportunity to put a trinket or promotional material in
attendee bags
• Opportunity to place marketing material inside session room for
all sessions held that day
• Promotional slide can be placed at the end of presentation
• 0% off exhibit packages to be vendor at the show
Webinar Sponsor │ $2,000
Position your company as a subject matter expert by providing a speaker and educational content through a
live webinar. Webinars can be done from the comfort of your own office via our software.
• Sponsorship recognition and co-branding on all marketing material: e-blasts, website and e-news mentions
• Webinar is marketed through various OSCPA channels, including at least one e-blast
• Because of sponsorship, members can attend the webinar at no cost
• No other company will be showcased as sponsor during presentation, or on marketing pieces
Topic must qualify for CPE credit. Company must provide 30-day advance notice of date. Webinars are
offered on any weekday with the exception of holidays and at the availability of OSCPA moderator.
|9
Networking
Mix and Mingle: Networking
events and other opportunities
Women’s Initiatives Events │ $400
Focus on societal and professional trends unique to women in the profession
• Logo and company promotion on all event marketing material and on-site at event
• Opportunity to network with event attendees
• Speaking/presenting option available (additional $600)
Networking and YCPA Events │ $350
Focuses on students and professionals younger than 35, or licensed for fewer than seven years
• Logo and company promotion on all event marketing material and on-site at event
• Opportunity to network with event attendees
• Speaking/presenting option available ($1,000)
Blue Jackets Networking Sponsorship │ $750 Presenting Sponsor
$500 General Sponsor
• Logo on e-blasts sent to members promoting event (minimum 2)
• Mention in CPA Takeaways articles both pre and post event, sent to 17,000 subscribers
• Mention in eVision articles both pre and post event (YCPA e-newsletter)
• Logo on ad in CPA Voice, OSCPA publication, sent out to 21,000 members and associates (presenting sponsor only)
• Two tickets to event for opportunity to network with attendees
• On-site: logo on signage at food and beverage table (presenting only)
• On site: company listing on signage at food and beverage table
• Opportunity to bring promotional material to set out for attendees
• Exposure to other associations outside of OSCPA
Live Video Webcasts │$400/Webcast
• Features a series of interesting topics relevant to industry professionals
• Offers exposure via webcast during certain live events, conferences and seminars
• Airs company’s 30-second promotion
On-Demand Learning │ $250/Course
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•
Features nearly 120 programs providing high-quality, up-to-date education online
Offers courses on tax, accounting and auditing, technology and professional development
Presents logo and :15 second commercial in front of today’s leading-edge CPAs
More than 120 programs offered/year covering tax, accounting and auditing, technology
and professional development topics
10 | OSCPA 2016 Marketing Kit
Building Foundations
Business Excellence Symposium
May 11 │ LACENTRE │ Cleveland, Ohio
Build a foundation for success for your organization by attending the second annual OSCPA Business Excellence
Symposium. We assemble a lineup of experts to share their knowledge on the foundational elements needed to achieve
business excellence. The event is designed to give Ohio business professionals a chance to network, grow and share
their business expertise. This event is open to professionals outside of the accounting industry.
Lunch Sponsor │ $5,000
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Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
Exhibit table with sponsor signage at the event
Company representative will have opportunity for small introduction on stage
Four tickets to the event and four passes to private meet and greet of main talent
Pre-show registration list to identify target audiences
Post-show follow-up mailing list (digital excel file)
Quarter page ad in event program guide (given to every attendee)
Opportunity to run ad within OSCPA slideshow, played at registration
Speaker Sponsor (4 available) │ $5,000
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Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
Introduction of speaker during event
Exhibit table with sponsor signage
Two tickets to the event and two passes to private meet and greet of main talent
Pre-show registration list to identify target audiences
Post-show follow-up mailing list (digital excel file)
Quarter page ad in event program guide (given to every attendee)
Opportunity to run ad within OSCPA slideshow, played at registration
Head Shot/Step & Repeat Sponsor │ $3,500
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Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
Name/logo on step and repeat screen during photo opportunity with main talent
Exhibit table next to step and repeat with sponsor signage
Two tickets to the event and two passes to private meet and greet of main talent
Pre-show registration list to identify target audiences
Post-show follow-up mailing list (digital excel file)
Quarter page ad in event program guide (given to every attendee)
Break Sponsor (2 available) │ $2,500
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Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
Exhibit table with sponsor signage
Two tickets to the event and two passes to private meet and greet of main talent
Pre-show registration list to identify target audiences
Post-show follow-up mailing list (digital excel file)
Business card size ad in event program guide (given to every attendee)
Opportunity to run ad within OSCPA slideshow, played at registration
CONTINUED on page 12
Show Exhibitor (10 available) │ $1,500
• Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
• Exhibit table
• Two tickets to the event
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CONTINUED from page 11
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Pre-show registration list to identify target audiences
Post-show follow-up mailing list (digital excel file)
50-word marketing description in event program guide (given to every attendee)
Logo listed as sponsor during OSCPA slideshow, played at registration
Webcast Sponsor (3 available) │ $1,000
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Voice over with logo on lower thirds of our webcast
Pre-produced video to play during breaks
Preshow registration list of webcast attendees
Post-show follow-up mailing list of webcast attendees (digital excel file)
Logo listed as sponsor during OSCPA slideshow
Business Partner Package │ $1,200
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Name/logo on all show marketing material: web, brochures, postcards, e-blasts, on-site signage
Six chairs (table) as designated sponsor table during event program
Pre-show registration list to identify target audiences
Business name listed during OSCPA slideshow, played at registration
The Ohio Society of CPAs Valued Partners
We truly value all of our advertisers, exhibitors and sponsors and consider you as partners in our commitment to help
serve our members and the Ohio business community. We hope you find that the opportunities OSCPA provides offer
you access to a viable customer base and an advocate for your services.
To our partners who are highly involved and engaged with our membership, we would like to extend extra support
to help you reach your target audience.
Gold Sponsor of The Ohio Society of CPAs – For marketing spend of $15,500 and above
• Recognition as a gold sponsor at any events attended
• Gold sponsor logo provided for use on any marketing material
• Opportunity to host a networking event/learning lab at your facility, OSCPA will market
• E-blast sent out by OSCPA on behalf of your company to target market
• Gold sponsorship recognition on thank you ad in Nov./Dec. CPA Voice
Silver Sponsor of The Ohio Society of CPAs– For marketing spend of $10,000 - $14,999
• Recognition as a silver sponsor at any events attended
• Silver sponsor logo provided for use on any marketing material
• Opportunity to send staff to two network events of your choice
• Featured partner in two issues of CPA Takeaways e-newsletter
• Silver sponsorship recognition on thank you ad in Nov./Dec. CPA Voice
Bronze Sponsor of The Ohio Society of CPAs – For marketing spend of $3,500 - $9,999
• Recognition as a bronze sponsor at any events attended
• Bronze sponsor logo provided for use on any marketing material
• Opportunity to send staff to a networking event of your choice
• Featured partner in an issue of CPA Takeaways e-newsletter
• Bronze sponsorship recognition on thank you ad in Nov./Dec. CPA Voice
12 | OSCPA 2016 Marketing Kit
EXHIBITING, ADVERTISING & SPONSORING TERMS & AGREEMENT
1. General
The following rules and regulations are the terms of agreement (this “Agreement”) between the
Exhibitor/Advertiser/Sponsor (hereinafter referred to as the “Company” or the “undersigned”)
on behalf of itself, its employees, and agents, and The Ohio Society of CPAs (OSCPA).
2. Placements
Every effort will be made to assign Company to one of its preferred placements; however,
OSCPA reserves the right to make the final placement or change the placement after the
acceptance of the reservation application, as determined in OSCPA’s sole discretion.
3. Payments and Cancellations
Any offered discounts apply only to timely payments.
Exhibiting
(A) Payment in full for exhibit space is due within 30 days after the reservation application
has been submitted or Company risks forfeiting requested space.
(B) Should Company cancel its reservation, the following will apply:
(1) If Company cancels before 60 days prior to the event date; it will receive a refund less
a $300.00 administration fee, which will be mailed approximately 30 days after the
event.
(2) No refunds will be issued if Company cancels within 60 days of the event.
(C) Form of Cancellation; Rights. No cancellation will be acknowledged unless received by
OSCPA in writing. The date when the notice of cancellation is received will be the date
of cancellation. Upon notification of cancellation, OSCPA has the right to resell the space
vacated.
Advertising
(A) Company agrees to remit payment in full as follows: (a) within 30 days of the mailing date
for the publication “CPA Voice”; (b) prior to any electronic advertisements being sent; and
(c) prior to any website advertisements being uploaded.
(B) Notifications in writing of CPA Voice space cancellations must be received by the Space
Closing Deadline (defined below) to avoid a cancellation fee. If ad space is cancelled
after the Space Closing Deadline, Company will remain responsible for the scheduled
advertising charges regardless of whether the ad runs or not. Charges for Cover
advertisements for the publication “CPA Voice” are non-refundable even if cancelled,
regardless of when cancelled.
(C) Form of Cancellation; Rights. For electronic and Web advertising, there is no refund after
the signed Agreement is received by OSCPA.
4. Submission and Conditions
Exhibiting
(A) Exhibiting Standards: OSCPA has the right to prohibit any exhibit or part of an exhibit,
which in its sole discretion is not suitable to, or in keeping with, the character or purpose
of the event or which fails to adhere to industry standards. Company agrees to distribute
sales and marketing materials only within the area of its’ assigned booth space.
(B) Exhibitor Kit: Approximately 60 days or 30 days prior to the event, OSCPA will provide
paid Exhibitors an Exhibitor Kit containing general and technical information regarding
the event, the event facilities, pertinent information, instructions, and rates regarding the
services provided by OSCPA or its independent contractors.
(C) Shipping/Handling and Receipt of Freight: The drayage company/show decorator
appointed by OSCPA for the receipt of the exhibit materials and delivery of these
materials to the exhibit space will be designated in the Exhibitor Kit and, unless otherwise
determined by OSCPA, will be the only company handling freight.
(D) Safety
(1) Standards.
All display material used for decoration must be flame proof. All electrical equipment,
including signs and lights, shall be in good operable condition and be able to pass
the inspection of the local fire prevention bureau (or similarly designated section
of the local Division of Fire) pursuant to its local fire code. Company agrees to be
knowledgeable of, and adhere to ordinances and regulations pertaining to, health, fire
prevention, and public safety while participating in the event
(2) Exceptions.
The use of flammable materials necessary to the purpose of the exhibit where no
other alternative can be used must first be brought to the attention of OSCPA, in
writing, not less than 90 days before the event. OSCPA may permit or reject the use
of such materials in its sole discretion.
(E) Security/Liability Insurance
(1) No OSCPA Liability.
(a) Loss or Damage. Company understands that participation in the event is at the sole
risk of Company, and OSCPA shall in no manner be responsible for loss, damage,
theft, or injury that may occur to Company, its property, or its employees, from
any cause whatsoever, prior, during, or subsequent to the event, except as may
be caused solely and directly by the gross negligence, recklessness, or intentional
misconduct of OSCPA.
(b) Rescheduled Event. OSCPA shall have no liability whatsoever to Company if the
event is postponed or otherwise rescheduled; provided, however, if the event is
rescheduled to a date Company cannot attend, then the payments received for
reserved exhibit space will be returned upon request of Company so long as the
request is made in accordance with Section 3 of this Agreement. In no event will
any other expense be reimbursed to Company.
(2) Company’s Liability Insurance. Company agrees to maintain such insurance that
will fully protect OSCPA from any and all claims of any nature whatsoever, including
claims under any Workers’ Compensation laws, and for personal injury, including
death, which may arise in connection with the installation, operation, or dismantling
of Company’s exhibit display.
(3) Damage Responsibility; Indemnification. Damage to inadequately packed property
is Company’s sole responsibility. Damage to the event facilities caused by Company
shall be replaced or repaired by Company. Company further agrees to indemnify,
save, and hold harmless OSCPA and the event facilities’ owner/operator/manager
from any loss, liability, and/or damages, and costs (including reasonable attorneys’
fees), whatsoever caused to OSCPA and/or the event facilities, directly or indirectly,
resulting from Company’s acts or omissions, use of any of the event facilities, and
including without limitation its negligent, reckless, or intentionally wrongful acts, or
those of its employees and agents
(F) Admission
OSCPA shall have sole discretion over the admission and/or removal of persons visiting
or exhibiting at the event.
(G) Confidentiality and One Time License Terms for Company
The third-party information (“Attendee List”) that Company may receive following the
event is owned by OSCPA and may not be used by anyone other than OSCPA without
OSCPA’s written permission. Accordingly, OSCPA is granting Company a LIMITED NONEXCLUSIVE ONE-TIME LICENSE FOR THE USE OF THE ATTENDEE LIST FOR A SINGLE
MAILING. OSCPA will provide Company with the Attendee List in digital format to
facilitate a single mailing. Additional mailings of material, including the same material,
require additional requests and approvals, which approval will be made in OSCPA’s sole
discretion. The Attendee List must be kept confidential at all times and the information
provided is not to be stored, data-based, or copied. Company’s acceptance and use
of the Attendee List will serve as Company’s agreement to use the Attendee list in
accordance with these terms. “Seed” names are included in the Attendee List to audit
its usage.
Advertising
Company agrees to forward all materials to OSCPA in accordance with OSCPA’s current
copy policy, deadline schedule, and current rates, as stated in the CPA Voice and Electronic
Advertising rate information/OSCPA Marketing Kit. As used herein, “Space Closing Deadline”
means the insertion order deadline and is (a) the 15th day of the month prior to the issue of
the publication “CPA Voice” (should the 15th fall on a weekend, due date is the Friday prior
to the 15th); (b) two weeks prior to any electronic advertisements being sent; and (c) two
weeks prior to any website advertisements being uploaded. Company also agrees to ensure
materials supplied meet specifications as outlined in the mechanical specifications; otherwise,
production charges will apply. Any changes or revisions to materials are also subject to
production charges. Materials received after the Space Closing Deadline will not be included
in the publication or electronic venue. All advertisements are subject to OSCPA’s editorial and
legal review, and must be consistent with OSCPA’s bylaws, regulations, and policies. OSCPA
reserves the right to reject advertising in its sole discretion and may cancel the advertising
insertion without notice. OSCPA assumes no liability by reason of error or omission. Company
assumes all liability for all advertisement content and responsibility for all claims arising
against OSCPA resulting from such advertisements. Company agrees to indemnify, save, and
hold harmless OSCPA from any loss, liability, and/or damages, and costs (including reasonable
attorneys’ fees), whatsoever caused to OSCPA, directly or indirectly, resulting from Company’s
acts or omissions, including without limitation its negligent, reckless, or intentionally wrongful
acts, or those of its employees and agents.
5. General Governing Provisions.
(A) Amendments to Rules and Regulations: Any and all matters not specifically covered in
these rules and regulations or the Marketing Kit shall be determined in the sole discretion
of OSCPA.
(B) Collection Costs and Legal Fees: If OSCPA refers an account to an attorney for collection,
or the actions arising under this Agreement result in the necessity for legal counsel
involvement or litigation between the parties, Company agrees to pay all reasonable
attorneys’ fees and other costs of collection to the extent permitted by applicable law.
(C) Force Majeure: OSCPA shall have no liability for loss or damage suffered as a result of
any delay or failure in performance under this Agreement resulting directly or indirectly
from any cause beyond OSCPA’s control, including without limitation, acts of God, fire,
accidents, explosions, earthquakes, floods, hurricanes, lightening, or acts of civil or
military authority, acts of public enemy, terrorists, war, riots, civil disturbance, epidemic,
or any law or regulation, which makes it impossible or impractical for OSCPA to perform
under this Agreement.
(D) Governing Law; Jurisdiction; and Venue: This Agreement shall be governed by and
construed in accordance with the laws of the state of Ohio, excluding its conflict of
laws rules. The courts of Franklin County, Ohio shall have exclusive jurisdiction over all
matters arising out of or relating in any manner to this Agreement, and any action arising
out of or relating in any manner to this Agreement, shall be brought and maintained in
those courts.
| 13
2016 OSCPA Exhibit/Sponsor/Advertise Insertion Order Form
Payment is required within 30 days of reservation.
Refer to pages 6-7 for exhibiting opportunities. Contact strategic
relationships for appropriate Ohio Accounting Show floor plans and table/
booth information. See pages 8-12 for premiere sponsorship packages,
which include exhibiting at these shows!
Ohio Accounting Shows
Total Accounting Show Investment: $______________
Dayton Accounting Show
Cleveland Accounting Show
May 18-19
Oct. 19-20
 Enhanced Exhibitor: $1,350 /  Basic Exhibitor: $1,000
 Enhanced Exhibitor: $1,500 /  Basic Exhibitor: $1,250
Cincinnati Accounting Show Sept.20 -21
 Enhanced Exhibitor: $1,350 /  Basic Exhibitor: $1,000
Columbus Accounting Show Nov. 9-10
 Enhanced Exhibitor: $1,350 /  Basic Exhibitor: $1,000
Specialized/Regional Conferences
Contact strategic relationships upon registration for exact conference dates.
Reservation fees are $400.
Total Specialized/Regional Conferences Investment: Qty: _______ x $400 = $_______________
OCTOBER
 Health Care Conference (Columbus)
MARCH
 Corporate CPA Conference (Columbus,
Cleveland, Cincinnati, Toledo)
JUNE
 Not-for-Profit Conference
 Akron CPE Day
APRIL
 Employee Benefit Plan Audit Conference
 Cincinnati Spring CPE Day
AUGUST
 Financial Planning & Financial Institutions
Conference (Cleveland)
NOVEMBER
 Oil & Gas and Manufacturing &
Construction Conference
 Northeast Ohio State & Local Tax Conference
MAY
 Cleveland Spring CPE Conference
 Columbus Spring CPE Conference
SEPTEMBER
 Not-for-Profit Leadership Symposium
 Akron Fall CPE Day
 Lima Fall CPE Day
DECEMBER
 Northwest Ohio CPE Day
 Northeast Ohio CPE Day
 Mega Tax Conference (Columbus)
Exhibit at multiple Shows and Conferences and SAVE!
3 Events: 15% Savings
2 Events: 10% Savings
4+ Events: 20% Savings
*Reservations must be made at the same time to receive all discounts. Only one discount per exhibitor.
Sponsorship Opportunities
Business Excellence Symposium
Total Sponsorship Investment: $____________________

Lunch Sponsor
Refer to pages 8-10 for sponsorship opportunities and ideas. Contact
Strategic Relationships for more information or to recommend additional
options. Show and Conference sponsorships start at $500.

Head Shot/Step & Repeat Sponsor

Speaker Sponsor

Break sponsor

Show exhibitor

Webcast Sponsor

Business Partner Package
 I would like to Sponsor:___________________________________ (item(s))
at ____________________________________________________ (event(s))
 Webinar Sponsorship - $300
 Webcast Sponsorship - $400
 Specialized Conference/Regional CPE Conference Sponsorship - $500
 Other:_____________________________________________________
SEND CONTRACT AND PAYMENT TO:
Strategic Relationships, The Ohio Society of CPAs
535 Metro Place South, P.O. Box 1810, Dublin, OH 43017-7810
14 | OSCPA 2016 Marketing Kit
Toll free: (800) 686-2727 | Fax: (614) 764-5880
[email protected] | www.ohiocpa.com/sales
CPA Voice
For CPA Voice pricing, please refer
to pages 6-7 of the Marketing Kit.
Billing Instructions
Total CPA Voice Ad Investment: $_______________________
Business name____________________________________________________________
ISSUES
 Mar./Apr.
 May/June
 July/Aug.
Billing address_____________________________________________________________
 Sept./Oct.  Nov./Dec.
 Jan./Feb. (2017)
City / State / Zip____________________________________________________________
SIZE
 Full page Inside Back Cover (IBC)
 Full page Outside Back Cover (OBC)
 Full page
 1/2 Horizontal  1/4 Vertical
 Business Card Horizontal
 Classified Ad*
 Member
Inside Front Cover (IFC): 1/2 horizontal
Phone___________________________________________________________________
Fax_____________________________________________________________________
 1/2 Vertical
Website__________________________________________________________________
 Nonmember
Main Contact______________________________________________________________
 1/4 vertical
Email___________________________________________________________________
**CPA Voice Insertion order and artwork are due the 15th of the month prior to
the issue. Should the 15th fall on a weekend, due date is the Friday prior.
*Classified ads are due the 21st of the month prior to the issue. Should the 21st
fall on a weekend, due date is the Friday prior.
Secondary Contact__________________________________________________________
Email___________________________________________________________________
Business name to be promoted_________________________________________________
Upon completing this form please email [email protected] a 55-word marketing
description and your business logo.
Accounting Show Program Guide
Total Accounting Show Ad Investment: $_________________
Full Page $450
½ Page $350
¼ Page $250
Business Card $150
Accepted formats: .eps/.ai, .tif or high resolution (300 dpi) .jpeg format.
Dayton

 

Payment
Cincinnati

 

 Check (payable to The Ohio Society of CPAs)
Cleveland

 

Columbus

 

 Invoice me
Accounting Show Investment $______________
Type of credit card:
Conference Investment
$______________
 Personal
Sponsorship Investment
Call for details
______________
 Visa
Product/Service Categories
 Mastercard
(Please circle category below )
Career Development
Potpourri
 Discover
Acquisition Planning
Cost Segregation Services
 AMEX
Banking
Document Management
Tax & Accounting
Research/Software
Insurance
Technology
Benefit/Financial/
Investment Planning
 Business
Payroll Services/Staffing
Other: ____________________________________
CPA Voice Investment
$______________
Program Guide Investment
$______________
Web Investment
$______________
e-News Investment
$______________
Total Investment:
$______________
Name on card_____________________________________________________________
Card #___________________________________________________________________
Digital Newsletters
Total e-News Investment: $________________________
First-come, first-served with limit of one sponsorship per issue. Insertion
includes 400-word educational advertorial, logo (min. 300 dpi - .jpg or .gif, RGB)
and a link to your website.
Expiration Date____________________________________________________________
Authorized Signature
By signing below, the undersigned acknowledges and agrees to the terms of the Agreement,
INCLUDING THE TERMS AND CONDITIONS ON THE REVERSE SIDE, on ___/___/_____.
CPA Takeaways Week(s)
 Weekly: $500/each
___________________________________
Company Name ___________________________________________________________
eVision Month(s)
 Monthly: $300/each
___________________________________
Printed Name_____________________________________________________________
Signed by________________________________________________________________
Title____________________________________________________________________
Phone____________________________ Email__________________________________
“OSCPA & You – A Powerful, Professional Partnership.
RCG is thrilled with our OSCPA experience. Their dedicated
team works passionately to ensure that the shows and
conferences provide valuable, affordable marketing and
networking opportunities. Participate. You’ll be pleased.”
Ron Antal, CPA, MST
Managing Director, Research Credit Group
THE OHIO
SOCIETY
OF CPAs
16 | OSCPA 2016 Marketing Kit
535 Metro Place South
Dublin, Ohio 43017
Toll free: (800) 686-2727
Fax: (614) 764-5880
[email protected]
www.ohiocpa.com