sponsorship info

Since 1978 Umoja Art and Cultural Inc.’s mission has been to bridge and unify diverse cultures through
education and artistic presentations of art, culture and heritage with Umoja 2015. In 1997 that community
picnic became a full fledged festival and in 2010 it moved to downtown Johnson City. Umoja 2015 will be held
August 14th and 15th, 2015.
Today our festival’s permanent home allows the festival to spread out and to be more accessible to all. Here
we have a festival atmosphere and a place where downtown businesses can bring in more revenue. This
years festival, Umoja 2015!, will be bigger and more exciting than ever featuring dozens of international arts
and crafts vendors as well as a selection of diverse food options. Unique local, regional and national artists
will perform on one of the many stages to be located throughout the downtown area. A children’s park and
entertainment will be provided for
young kids.
There will be blocks of family fun
to be experienced by the expected
crowd of up to 40,000 visitors over
the two days.
Your company can experience
increased exposure, branding, team
building, employee fellowship
through corporate partnership of
Umoja 2015!
Although the original unity picnic
was removed from the original
location, the tradition continues;
and on an even larger scale,
upholding the purpose of the
Umoja … A celebration of ethnic
diversity and universal love of life.
Artisans:
Over the years Johnson City has attracted many
artists and artisans to its festivals. Umoja 2015 will
do that again, but in a different way. This year, for
the first time ever, live artisans will be gathering in
downtown Johnson City for the two days of Umoja
2015. These artists will be exhibiting their trade to
the public. That’s right, the public can watch while
glass is blown, metal is smithed, leather is worked,
wood is carved, yarn is spun; just to name a few of the
potential exhibits to be on display. Not only will they
be displaying their trade, but each artist will have the
opportunity to sell the items they are making in
the complimentary 10’x10’ booth provided to
them, a $350 value.
These trades help us understand and be exposed
to otherwise unknown cultural ties to other
heritages.
There are many types of culture in the world.
Music, religion, sports, and entertainment help us
define those cultures.
What is culture?
Culture refers to learned behaviors, and to
practices of specific groups of people. Though
we have talked about different cultures for years,
it is very noticeable that the words culture
and changing culture have become the latest
buzzwords.
Food:
The focus of Umoja 2015 is to provide
the community an opportunity to sample
items from around the world, from
different countries and cultures. One of
the things that every culture does, just
in their own way, is food. Currently we
are soliciting food vendors who offer
a taste of that world diversity. Umoja
2015 is about sharing, even something
as simple as a meal, and experiencing a
new culture. Food trucks are permitted
as well as 10x10 and 10x20 booths.
Crafts:
Craft vendors will come from around the world to
display their handmade goods. These items range from
artisan wares to jewelry, clothing, or photography and
much more. These crafts are traditions that are passed
down through generations. At Umoja 2015, items
of importance to the heritage of ethnic groups from
around the globe will be featured.
Entertainment:
Umoja 2015 is set to feature a variety of
local, regional, and national acts featuring
different styles and genres of music from
around the world. New to the festival this
year, the main stage will be in Downtown
Square. At capacity it will accommodate
over 15,000 attendees. Our feature stage
will host not only local and regional
artists but will showcase international
artists. Thus continuing the effort to bring
cultural awareness to the community
through entertainment and music. Also in
collaboration with ETSU and The National
Storytelling Festival, our spoken word stage is
to feature storytellers from around the world.
A part of our history no matter where we are from
is the stories passed from generation to generation.
Sponsorship Levels:
$50,000 - Global Sponsorship - There is only one of these levels available for Umoja 2015. As we
are one world united so the festival will be as well. The partnership will brand your company as the festival’s
largest partner. This opportunity offers the highest visibility to guests at the festival and in the media campaign
leading up to it.
Media coverage including but not limited to ads and interviews on TV, radio, newspaper
Acknowledgements in all press releases pertaining to Umoja
Recognized as Global Sponsor of the Umoja Festival
Placement on the Umoja website with link to your site
Sponsorship on advertising and print material pertaining to Umoja
Social Media and newsletter campaign acknowledgment
Sponsorship on all Umoja banners
7 dedicated gateway banners with sponsors logo on placed to welcome patrons to the Umoja event
Logos prominently placed on festival and volunteer (200 volunteer shirts) T-Shirts
1 free 10x20 booth inside festival footprint
Sandwich board advertising on all wayfinding signage
Logo on patron wristbands (Required for all attendees, 40,000 exp.)
Ongoing recognition / advertising announcements from stages
1 free 10x20 booth / display space inside main concert area
Up to 100 General Admission Tickets
Up to 25 VIP tickets
$25,000 - Continental Sponsorship - There are 7 continents in the world, this allowing for seven
sponsors to stand up and be a key member in the race for unity with the Umoja community and universal love
of life.
Recognized as Continental Sponsor of the Umoja Festival
Acknowledgements in all press releases pertaining to Umoja
Placement on the Umoja website with link to your site
Sponsorship on advertising and print material pertaining to Umoja
Social Media and newsletter campaign acknowledgment
Sponsorship on all Umoja banners
Logos placed on festival and volunteer (200 volunteer shirts) T-Shirts
1 free 10x20 booth inside festival footprint
Advertising on signage
Recognition / advertising announcements from stages at set times during the festival
Up to 50 General Admission Tickets
Up to 15 VIP tickets
$15,000 - Oceanic Music Sponsorship -There are 5 oceans in the world, therefore there are 5 unique
sponsorships available. That is also the chance to be the exclusive sponsor for a music event.
Acknowledgements in all press releases pertaining to music at Umoja
Placement on the Umoja website with link to your site
Social Media and newsletter campaign acknowledgment
Sponsorship on all Umoja banners
Sponsorship on advertising, print material and tee shirts pertaining to Umoja
1 free 10x10 booth inside festival footprint, with secondary location during music event inside concert area
Advertising on banners on sound wings and stage header for your event
Recognition / advertising announcements from stages at set times during that concert
All country flags inside the concert area will be replaced with company logos for your event
Vip lounge branded with company logos for your event
Up to 25 General Admission Tickets
Up to 15 VIP tickets
$7,500 - International Sea of Music Sponsorship - There are 13 major seas in the world, for 13
major reasons to sponsor such a unique bringing diverse ethnic gathering of people together in one location
under the language of music, culture, & art. Partner with another business for an exclusive music event.
Acknowledgements in all press releases pertaining to music at Umoja
Placement on the Umoja website with link to your site
Sponsorship on advertising, print material and tee shirts pertaining to Umoja
Social Media and newsletter campaign acknowledgment
Sponsorship on all Umoja banners
1 free 10x10 booth inside festival footprint, with secondary location during music event inside concert area
Co-Branded Advertising on banners on sound wings and stage header for your event
Recognition / advertising announcements from stages at set times during that concert
All country flags inside the concert area will be replaced with co-branded company logos for your event
Vip lounge co-branded with company logos for your event
Up to 20 General Admission Tickets
Up to 10 VIP tickets
$2,500 - Mountains of Crafts Sponsorship - The are 18 major mountain ranges in the world. Those
ranges define borders and inspire cooperation. Use this chance to uplift your companies brand.
Recognized as Mountains of Crafts Sponsor of the Umoja Festival
Placement on the Umoja website
Press Release acknowledgement pertaining to Crafts Segment of Umoja 2015
Social Media and newsletter campaign acknowledgment
Sponsorship on Umoja banners thorough out the festival
Sponsorship on all print advertising pertaining to Umoja
Recognition announcements from the stages during the event
6 General Admission tickets
$1,000 - Colonies of the World Sponsorship - There are 61 colonies in world, giving 61 reasons to
sponsor a community of diverse ethnic groups coming together in one unity at one location.
Recognized as the Colonies of the World Sponsor of the Umoja Festival
Placement on the Umoja website
Sponsorship on all print advertising pertaining to Umoja
Recognition announcements from the stages during the event
4 General Admission tickets
$500 - Countries of the World Sponsorship - There are 196 countries in the world we are offering
196 reasons to be a supporting partner. Choose the country you wish to sponsor and your logo goes with it!
Recognized as a Country Sponsor of the Umoja Festival
Placement on the Umoja website
A single country flag of your choosing with your logo displayed on State of Franklin during the festival
Sponsorship on all print advertising pertaining to Umoja
4 General Admission tickets
$250 - Islands of the Globe Sponsorship - Though you’d rather be sitting on one of the 443 islands
around the globe. As islands complete the planet you will help complete Umoja 2015! with this partnership.
Recognized as Sponsor of the Umoja Festival
Placement on the Umoja website and other marketing material as available
2 General Admission tickets
Shell
Media