Beyond PR Media Kit

A Marketing Partner for Parenting, Lifestyle and Entertainment Brands
Beyond PR | Who We Are
We are a full-service public relations consulting firm
founded by leading experts in the parenting,
consumer, lifestyle and entertainment PR industry.
Beyond PR Group enlists senior level specialists to
generate buzz and build brand loyalty for new and
established consumer products and services, bestselling
authors, fashion industry specialists, lifestyle
experts, television projects and media personalities.
Services Offered Include:
•  Media Campaign Strategy & Consultation
•  National and local media outreach and coordination with broadcast, print, radio and online outlets.
•  Social Media Strategy & Execution
•  Press and Media Kit Writing & Design
•  Media Training
•  Media Spokesperson Procurement
•  Content Creation & Editing for Media Placements
•  Blogger Outreach Program through Role Mommy Writer’s Network comprised of nearly 1000 parenting bloggers nationwide.
•  Radio satellite tours
•  Book Tour Sponsorship Consultation
•  Reality Television Series Consultation
•  Television Brand Integration Consultation
•  Media Event Execution
•  Speaking Engagement Opportunities
Beyond PR Team | Beth Feldman
Beth Feldman is the co-founder of BeyondPR Group, a lifestyle public relations agency with clients ranging from fashion to food, technology and entertainment projects. A pioneer in the
mom blog community, Beth is also the founder of RoleMommy, a parenting blog network, online
community and events company dedicated to inspiring, entertaining empowering today’s busy parents to pursue their passion while raising a family.
Previously, Feldman served as Vice President for the CBS Communications Group where she
spearheaded campaigns on behalf of the entertainment, marketing and consumer products divisions. With over 23 years experience in the entertainment industry, Feldman led a variety of media
relations campaigns on behalf of talk shows, primetime series and specials including “Ricki Lake (1993),” “CSI: Crime Scene
Investigation” and “The Amazing Race” as well as the finale campaign for “Everybody Loves Raymond.” As a nationally recognized parenting expert, Feldman is frequently interviewed by national and regional news media on career reinvention, social media, parenting tweens and work-life balance. She has appeared on broadcast news programs such as “Good
Morning America,” “Nightline,” Better TV, ABC News Now, Fox News Channel, “Inside Edition,” WCBS-TV and CW-11 Morning
News and has been quoted as an expert resource by national news sources such as Associated Press and The New York Times.
Feldman is the co-author of Peeing in Peace: Tales & Tips for Type A Moms (Sourcebooks) and is the author and editor of the
humor anthology See Mom Run - Sidesplitting Essays from the World’s Most Harried Moms (Plain White Press).
Feldman is currently an adjunct professor in the Mass Communications department at Iona College. She holds a masters degree
in journalism from New York University and graduated Phi Beta Kappa from the University of Massachusetts at Amherst. She
currently lives in Westchester County with her husband and two children.
Beyond PR Team | Lisa Hanlon
Lisa Hanlon is a consumer/lifestyle publicity specialist with over 20 years experience working with leading brands. Since partnering with Beth Feldman in 2010, she has generated broadcast, print and online
feature press for clients on TODAY, Fox News Channel, HLN, USA Today, CNN, Associated Press, The New York Times, American Baby, Parents, The Wall Street Journal, McClatchy Tribune, and AOL/The Huffington Post to name a few. She previously spent 15 years as a senior
executive/founding partner and publicity director with Southard Communications, a national public
relations agency. Prior to that, Lisa was a senior account manager/ media specialist with Dorf &
Stanton Communications/Shandwick.
Throughout her successful career, Lisa has managed public relations campaigns for a wide range of companies from Eastman
Kodak and Sony Electronics to Disney Publishing/FamilyFun Magazine, LeapFrog, The Ohio Art Company (Etch A Sketch), PBS
Kids and American Express. Lisa has pretty much done it all - from special events and major product launches to strategic
counseling. But the one area of public relations she most enjoys is media relations.
Prior to partnering with Feldman, Lisa headed up national media efforts and press tours for parenting brands/Southard clients
including FamilyFun Magazine, Babies”R”Us/ Toys”R”Us and KinderCare Learning Centers. She has extensive experience working
with hundreds of national and local media outlets. She has also consulted with major PR firms on media placement tied to leading
authors and experts in the parenting field.
Lisa is a graduate of Cornell University, a former president of Women in Toys and recipient of numerous rewards in public relations.
She lives in Westchester County with her spouse and two young children. For fun, she enjoys photography, cooking, kickboxing and action movies.
Beyond PR Team | Jake Coburn
Jake Coburn is an account executive, graphic designer and social media specialist with seven
years of experience working on brand management.
Since starting with Beyond PR Group in 2014, Jake has managed social media pages across
multiple platforms, developing special pages, written and visual content, and community
engagement. Jake has also managed website content for local companies in Westchester County,
NY, as well as for national launch campaigns. In addition, he has developed print and e-communications for various local and national campaigns in the fashion, entertainment, sports, health and lifestyle industries.
Prior to joining Beyond PR Group, Jake worked as a graphic designer for five years with Scotsman Media Group, Syracuse
Metropolitan Transportation Council and as a freelance designer. In that time he developed print and digital marketing materials for
local and national brands with a focus on brand identity.
Jake holds a masters degree in public relations from Iona College and a bachelors degree in graphic design communications from
Philadelphia University. When he’s not immersed in the digital world, you will likely find Jake watching some kind of sport, no
matter what it is or who is playing. He currently lives in Westchester County.
Beyond PR Team | Vicki Salemi
Vicki Salemi is a media savvy writer and has penned thousands of bylines in numerous publications. She knows how to craft a pitch and cultivate a timely story in feeding editors what they want and when they need it. And with a corporate background as well, this hired gun effortlessly composes corporate bios, newsletters and media kits.
Her work has appeared repeatedly in The Chicago Tribune, The New York Post, Forbes.com, U.S. News & World report, CNBC European Business, AOL Health, Yahoo!, SheKnows, SUCCESS.com, Mediabistro, OKMagazine.com, Time Out New York, Metro newspapers, Cosmo for Latinas, Refinery29, Weight Watchers Magazine and many more print and online outlets.
Her first magazine article was published in 1997, thereby making her an official published writer at the ripe old age of nine.
(Kidding. She was really 10! Plus a few years.)
She is the author of The ABC’s of College Life and Big Career in the Big City, former creator/host/producer of MediabistroTV’s
“Score That Job,” the former editorial director of startup CollegeRover.com and former brand ambassador for ClassesUSA.com, an
Experian company. She’s also interviewed countless notable names ranging from Gloria Steinem to Derek Jeter to Pablo Picasso’s
grandson. Actually, she conducted her very first celebrity interview with Angelina Jolie in 2003 (totally serious).
Ms. Salemi earned her bachelor’s degree in psychology from Lafayette College and management certificate from Cornell
University’s School of Industrial & Labor Relations in NYC. She’s a member of The Newswomen’s Club of New York and the
Publicity Club of New York. In her spare time when she’s not working, you’ll find her cardio tap dancing, cheering for her Yankees or shopping online, a major
weakness considering she’s online 24/7. Beyond PR Team | Rob Wheat & Shelley Kapitulik
Rob Wheat has worked as an employee and consultant with Nintendo and Golin-Harris for the
past 15 years (18 total), and has real-world experience in television, print and radio broadcasting.
The Today Show, the New York Times, Wall Street Journal, Associated Press, USA Today and CNN
are among the media outlets in which he garnered placements for Nintendo. He worked on the
launch of the popular recruiting site Rivals.com, and shepherded Student Sports before they became ESPN Rise. Rob also has experience in health care, and his two most special stories lie in
that realm: CNN on a boy getting his heart repaired, in which I coordinated all logistics, and TeamSmile - a non-profit dentist outreach that made it on NBC News with Brian Williams.
A freelance sports and feature writer, Rob continues to write for such publications as The Kansas City Star and has
worked with the Los Angeles Daily News, Cincinnati Enquirer, LA Parent and MLB.com among other publications. Shelley Kapitulik has more than 10 years of corporate communication and public relations
experience, including both in-house and agency positions. Clients and employers have included
media and lifestyle companies such as CBS Television Network/CBS Corporation, Men’s
Health magazine, Better Homes and Gardens magazine, the international TV broadcast of Times
Square New Year’s Eve, LiveU, the Syndicated Network Television Association, The Weather Channel, CBS Watch! magazine, Air America Media, CABLEready, AmericanLifeTV Network, RHI
Entertainment, ReelzChannel, Independent Features Film Festival and Whole Foods Market.
Kapitulik also has television production and entertainment industry experience, freelancing for ABC Sports as Assistant
to the Production Manager, and working full-time at WLVI-TV, Tribune’s WB affiliate for more than two years. Working
within the Creative Services department at the station, she handled programming, aided in public relations efforts, and
staffed live television productions and promotional events. She is a graduate of Emerson College in Boston, MA, with a bachelor of arts in TV/Video, and an undeclared public relations minor. Always in the News |
Beyond PR Group Latest Hits
Tamsen Fadal | Emmy Award-Winning Television Journalist, Producer, Author
TAMSEN FADAL is an Emmy-award-winning television journalist,
producer and author whose latest book, THE NEW SINGLE recently
reached #1 on Amazon’s list of New Best Sellers for Divorce. Tamsen currently anchors the evening news broadcasts on WPIX in
New York City. She also hosts a syndicated entertainment show for
The Broadway Channel. Fadal is the co-author of Why Hasn't He
Called? and Why Hasn't He Proposed? and a former partner in an
NYC matchmaking business. Tamsen has appeared nationally on
The Talk, the Today Show, Good Morning America, The CBS Early
Show, Tyra Banks, the Lifetime Channel, and A&E. She has also
been featured in The New York Times, The New York Post, Elle, and
more.
MEDIA APPEARANCES
Hallmark Channel's Home & Family Tamsen Appears with Her Dad/Father's Day Tamsen Fadal Appearance on HLN's
Weekend Express
ABOUT THE NEW SINGLE
Humorous, heartfelt, and always honest, The New Single provides a
realistic and proven game plan to help you get where you want to
be. After the shock of a life change it can be touch to get out of bed
in the morning, much less be at your best. But it doesn’t have to be
that way. The New Single is a self-help guide of empowerment after
a breakup or divorce. Tamsen Fadal shares her own experiences and
advice for how to find, fix and fall back in love with yourself. The
New Single helps women to emerge from a big life change with
confidence, grace, and a recipe for self-care. It’s also a designed to
increase awareness about avoiding toxic repetitive relationship
patterns that hold you back from your being your best self.
Lauren Lake | Attorney, Legal Expert, Judge on “Lauren Lake’s Paternity Court
LAUREN LAKE, is a renowned attorney and legal expert and the
judge we have all come to know from TV’s hit syndicated courtroom
series, "Lauren Lake's Paternity Court.” She built a prominent law
career as a member of the New York, New Jersey, and Michigan
bars with a concentration in family, criminal, and entertainment law. Lake co-founded the Women in Entertainment Empowerment
Network (WEEN), which promotes the positive portrayal of women in
entertainment and society through nationwide mentoring and
outreach programs for young women. An accomplished musician,
entertainer and all-around creative spirit, Lauren has sung
background for platinum selling artists like Jay-Z, Mary J. Blige and
P. Diddy and was host and designer on HGTV’s "Spice Up My
Kitchen" and "Showdown Champion" for two consecutive years.
Lauren is a legal and lifestyle expert who has frequently appeared on
the "Today Show," "Access Hollywood Live," "The Wendy Williams
Show," CNN, "The Insider" and many others.
MEDIA APPEARANCES
Today Show - Ask the Lawyer Segment
Wendy Williams - Hot Talk Segment
KTLA - Start the New Year Right by Resolving Legal Issues Denise Caldwell | Style Expert
DENISE CALDWELL is a sought-after style expert who has styled Hollywood’s
elite, including Leighton Meester and Michelle Monaghan, and has been a part of
the teams that have worked with such famous faces as first lady Michelle
Obama, Halle Berry, Beyonce, Sarah Jessica Parker, Jennifer Lopez and more. As one of the style industry’s bright young talents, Caldwell is a respected
authority on everything from women’s, men’s and teen fashion/beauty to “All
Things Curvy.” She has gained recognition working with fashion’s A-List
photographers, talent and designers, such as Vera Wang, Naeem Khan, Carolina
Herrera and Oscar de La Renta. Caldwell has worked with top-tier publications
from Harper’s Bazaar and W to Essence. As a contributing editor to Seventeen
Magazine, she currently pens “Curve Confidence,” featuring a mix of advice
about fashion, beauty and “all things cool,” all while empowering young women. Having spent nearly 10 years “behind the scenes” styling top runway shows, she
now reports from shows at Fashion Week in New York and Europe as a regular
guest of the biggest designers. MEDIA APPEARANCES
Dr. Oz Show – 99 ways to look better in jeans
The Today Show - Transition Winter Wardrobe to Sping — best looks
for your figure
PIX11 Morning News - How to Wear Summer White
Hallmark Channel Home & Family Curve Confidence - Teen Fashion
Voyce™ | Wellness Monitoring Program for Dogs
VOYCE™ was created by i4C Innovations for the purpose better
understanding our canine family members – their emotions,
behaviors and health – to provide them with love and exceptional care.
i4C brings a new era of personalized care to pets - where pet parents
and vets are empowered with unprecedented insights and tangible
information about the health and wellbeing of each individual dog.
Founded in 2013, i4C was created to revolutionize and transform the
use of objective data in the world of animal health by building a suite
of unique products and services for the companion animal
market. The first of these unique products is the Voyce Health
Management System for your dog.
VOYCE was named one of the best new wearable tech health and
wellness devices at the Consumer Electronics Show in January 2014
by top media outlets including “Today,” CNN, the Wall Street
Journal and USA Today; and has been featured in more than 1,000
different media outlets worldwide.
MEDIA APPEARANCES
The Today Show – Best New Products for Dogs
Good Morning America – New High-Tech Pet Apps
PC World – Wellness Monitor that Makes Wearable Relevant
Public Good | Fundraising Software for Organizations
PUBLIC GOOD is a community of people and nonprofits working
together to inform, engage, and activate the next generation of civic
champions - the donors, volunteers, and advocates who help make
the world a better place. Public Good provides a way to create
meaningful connections, save time, and raise more money to support
worthy causes.
ABOUT THE FOUNDERS
Jason Kunesh was previously the Director of User Experience at
Obama for America, a founder of Fuzzy Math, on the founding team of
ThePoint (which grew up to be Groupon), an early designer at Orbitz,
an adjunct faculty member at DePaul University and the School of the
Art Institute of Chicago. Jason has spoken at companies including
Google, Intuit, and Microsoft and at conferences including UX Week,
BAYCHI, Web Visions and more. His work has been featured in the
New York Times, the Atlantic Monthly, BusinessWeek, TIME, Forbes,
Crain's, the Chicago Tribune and other publications.
Jason Kunesh
Dan Ratner
Dan Ratner is a serial entrepreneur, writer, impact investor, raconteur,
boulevardier and man about town. Dan is a co-founder and the
Executive Chairman of Public Good, co-author of two books on
nanotechnology and a proud board member of Open Books,
Chicago’s biggest literacy non-profit, Fulcrum Point, Chicago’s leading
new music arts organization and OperaModa, an opera company
dedicated to featuring young and emerging opera artists. Previously,
Dan was Co-Director of Engineering at Obama for America during the
2012 cycle and CTO/COO of Sittercity.com, America’s first and largest
service dedicated to finding quality childcare online.
Dr. Kiley Hanish | Return to Zero Center for Healing
In 2013, Kiley Hanish and her husband Sean made
RETURN TO ZERO in the belief that as a film, it would help to
shatter the stigma and silence associated with stillbirth. By sharing
their personal tragedy, they wished that others would find healing
and even hope for the future. But RETURN TO ZERO became much
more than they anticipated - the film launched as a grass roots
movement that has reached across continents and language barriers
and has galvanized a global community. The success of the movie continues to help those who have
experienced the heartbreak of stillbirth to feel as though they are not
alone. It has created and inspired communities around the world that
allow people to grieve a loss that has heretofore been silent in
society, and its impact has been transcendent for people who have
only known grief in solitude.
The Return to Zero Center for Healing developed organically and as
a result of the film's positive impact. It helps others to find hope and
healing after the death of their baby through outreach, education,
research, and retreats.
Beyond PR | Client Roster
Denise Caldwell
Beyond PR | Book Clients
Beyond PR | Contact Us
Beyond PR Group
54 W. 40th Street
Suite 516
New York, NY 10018
Beth Feldman, Partner
Tel: 917-797-8054
Email: [email protected]
Lisa Daniele Hanlon, Partner
Tel: 914-954-1553
Email: [email protected]
Website: Beyond PR Group
Twitter: @beyondprgroup
Facebook: Beyond PR Group