BlueOval-vol6 - Ford Malaysia

BLUE OVAL
ISSUE 06, 2015
Quality
Green
Safe
Smart
New Vehicles Drive Ford Further
The growing popularity of our Ford vehicles reflects our continued efforts to Go
Further for Malaysian customers by offering vehicles that feature class-leading
combinations of safety, performance, fuel efficiency smart technology, and
style. And thanks to the new and exciting vehicles we are welcoming to our everexpanding portfolio, we have the privilege of serving more new-to-Ford customers
than ever before, right across Malaysia.
This year, our showroom of global Ford vehicles will expand even further. New
launches will include the refined new Mondeo passenger car, capable Everest SUV,
iconic Mustang sports car, an even tougher, more refined Ranger pickup, and more.
DAVID WESTERMAN
Managing Director,
Malaysia and Asia Pacific Emerging
Markets, Ford Motor Company
This follows an eventful 2014, which saw the arrival of the sporty Fiesta 1.0L
EcoBoost, the versatile EcoSport compact urban SUV and the high-performance
1.6L EcoBoost Fiesta ST. The arrival of these new vehicles, along with the classdefining Ranger, stylish Kuga and technology-packed Focus, is allowing us to meet
the wants and needs of even more Malaysian work- and lifestyles.
And so along with these new vehicles, we are committed to enhancing our
customer and ownership experience, and making the Ford brand even more
accessible to our customers across the country – I can’t wait to take you with us on
this journey.
Supporting Customers, Every Step of the Way
Customers tell us how important it is for them to have access to great aftersales
services, and together with Ford, we are placing great effort and attention in this
area.
We want all of our customers to know that purchasing a new Ford vehicle is just the
start of their ownership experience, and we are here to support them every step of
the way.
We are dedicated to further enhancing and scaling up our after-sales and service
offerings to deliver an even better customer and ownership experience in 2015.
LEE EU SAN
Managing Director,
Sime Darby Auto Connexion
Over a two-year period, SDAC is investing RM140 million to upgrade existing Ford
showrooms to Ford’s ‘3S’ global standards – as well as adding three new dealers
to our current network. More Quick Lane outlets will also open in 2015 to provide
customers with quick, convenient and high quality service, adding to the nine
outlets introduced in 2014.
With this renewed focus, and with great new vehicles about to arrive, Ford and
SDAC are gearing up for an exciting and eventful year ahead and we are glad you’re
with us for the ride.
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Ford’s New Fiesta 1.0L EcoBoost Introduced
The Fiesta 1.0L EcoBoost is sold in Malaysia in the five-door.
Sport + variant in three popular colours – Artic White, Panther Black and True Red.
It is available at all showrooms across Malaysia.
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Ford’s patented and multiple award winning
three-cylinder 1.0L EcoBoost engine is big on
power, torque and refinement.
The EcoBoost technology combines direct fuel
injection, turbocharging and variable valve timing
that enable this downsized engine to deliver the
power and performance of a conventional 1.6L
engine with class-leading fuel efficiency and
emissions levels.
“Customers are going to be pleasantly surprised
by how the smallest member of our EcoBoost
engine family punches far above its weight,” said
David Westerman, managing director, Malaysia
and Asia Pacific Emerging Markets, Ford Motor
Company. “Customers will immediately notice
and appreciate how quiet the engine is, how
quickly the car accelerates and most importantly
how little fuel it needs.”
The quiet and smooth-running 1.0L EcoBoost
engine produces 125 PS of power and peak torque
of 170 Nm. With 25 percent fewer moving parts,
the three-cylinder EcoBoost delivers both classleading fuel efficiency of 5.3L/100 km and CO2
emissions of 121g/km2.
Tiny enough to fit on a sheet of A4 paper or
stow away in an airplane overhead luggage
compartment, the 1.0L EcoBoost is the smallest
of Ford’s growing global family of EcoBoost
engines. The 1.0L EcoBoost is the third EcoBoost
engine Ford has introduced in Malaysia.
Replacing large engines with smallerdisplacement EcoBoost engines is one way Ford
is delivering on its green technology commitment,
which balances capability with environmental
responsibility with an estimated fuel economy
improvement by more than 20 percent and 15
percent less carbon dioxide emissions.
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The award-winning 1.0L EcoBoost engine was
named “International Engine of the Year” –
one of the auto industry’s most prestigious
awards globally - in 2012, 2013 and 2014, an
unprecedented three times in a row.
Stylish all-round skirting
Look mesmerizing on the road with a sporty
body kit which extends even to the skirting.
Equipped with 7 Airbags
The new Fiesta 1.0L Ecoboost® is the first car
in its class to have 7 airbags fitted all round its
interior to ensure the safety of the driver and
passengers, upon impact.
State of-the-art LED lighting
Beyong clarity, LED lighting is a prominent feature of the car, making it look
as outstanding as it drives.
New Fiesta 1.0L EcoBoost®
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Safer yet More Fun to Drive
Key safety and smart features available in the new Ford Fiesta 1.5L variant are also found in the new
Fiesta 1.0L EcoBoost. These include:
Anti-Lock Braking System (ABS) with Electronic
Brake Force Distribution (EBD) and Emergency
Brake Assist (EBA).
Hill Launch Assist – helps drivers make a perfect
hill start whether it’s uphill or downhill, by holding
the car for up to three seconds on the slope.
Rain-Sensing Wipers – an optical sensor located
behind the windscreen that detects the rain and
automatically activates the wipers for the driver.
Smart Keyless Entry with Ford’s Push
Button Start.
The new Ford Fiesta 1.0L EcoBoost offers the
most comprehensive safety package in its
class, including seven airbags – front driver and
passenger, side, curtain and driver’s knee airbag.
Electronic Stability Program (ESP) with Traction
Control System (TCS) – helps customers remain
in control of the car at all times, especially on
slippery roads.
Rear Parking Aid with Park Pilot – keeps drivers
from backing into obstacles they cannot see
when reverse parking as well as during parallel
parking.
Ford SYNC™ – hands-free and seamless
connectivity which allows drivers to answer
phone calls and select music from devices
connected via Bluetooth® or USB as well as
listen to text messages by simply using voice
commands.
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To support the arrival of the new Fiesta1.0L EcoBoost,
Ford kicked off the ‘Fiesta 1.0L Urban Playground’
experiential tour from the 3rd of May 2014.
Held over eight consecutive weekends at nine selected
locations, visitors experienced the Fiesta 1.0L EcoBoost’s
best-in-class power and performance, superior handling
and acceleration as well as its smart technologies and
features.
Customers who placed a booking for the new Fiesta
1.0L EcoBoost at any one of the Urban Playground tour
locations received an exclusive Edifier headset upon
registration.
Additionally, visitors to the Urban Playground tour
shared their experiences on the Ford Fiesta in Malaysia
Facebook page (www.facebook.com/fordfiestamy) for
the chance to win limited LG Pocket Photo smart mobile
printers worth RM399 each.
The full eight-week schedule for the Fiesta 1.0L Urban
Playground tour included the following locations which
concluded with great success:
Date
Location
3 - 4 May
Sime Darby Auto Connexion, Petaling Jaya,
Selangor
10 - 11 May
Semangat Anggun Auto, Klang, Selangor
13 - 14 May
Sime Darby Auto Connexion, Jalan Ipoh, Kuala
Lumpur
17 - 18 May
Capital Intertrade, Damansara, Petaling Jaya,
Selangor
24 - 25 May
Trio Mantap, Ampang, Kuala Lumpur
31 May - 1 June
Sime Darby Auto Connextion, Juru Auto-City,
Penang
7 - 8 June
Airmas Auto, Penang
13 - 14 June
Auto Lumina, Johor Bahru
21 - 22 June
Persada Auto, Puchong, Selangor
For more information visit the Ford Fiesta in Malaysia Facebook page at
www.facebook.com/fordfiestamy.
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From 25 July to 30 September 2014, we
provided an opportunity for consumers to
experience the Ford Fiesta 1.0L EcoBoost
with a test drive campaign with great
prizes up for grabs including a getaway
to the luxurious Pangkor Laut Resort. All
participants had to do was to test drive
a Ford Fiesta 1.0-litre EcoBoost at any
Ford showroom nationwide, complete
the slogan “I like the new Ford Fiesta 1.0L
EcoBoost because…” in not more than 30
words, and e-mail a copy of the contest
card with the dealer’s authorised stamp
along with the slogan before the contest
closing date. Additionally, drivers who
signed up for test drives also received an
additional mystery gift.
The Ford Fiesta 1.0L EcoBoost Test & Win
campaign garnered huge interest from
Ford fans, customers as well as the public,
all of whom flocked to Ford Showrooms
nationwide to experience the awardwinning compact for themselves. The
Ford Fiesta 1.0L EcoBoost has been a huge
success for the Blue Oval brand as it not
only boasts a stunning design but also
features that are head and shoulders above
other vehicles in its class and beyond.
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A three-time winner of the
prestigious International Engine of
the Year, the Ford 1.0L EcoBoost
delivers the equivalent performance
of a 1.6-litre engine with a 999cc
three-cylinder engine. The result of
this is class-leading fuel efficiency
of 5.3-litres/100km with the added
benefit of performance as well.
The Ford Fiesta 1.0L EcoBoost also
scores top marks in safety with
seven airbags, a full electronic
stability program, electronic brakeforce distribution, electronic brake
assist, hill-launch assist and more.
The model is also covered by Ford
Malaysia’s three-year/60,000 km
free maintenance plan and fiveyear/ 200,000km warranty.
These were the elements and features that drivers experienced for themselves during the two-month
long Ford Fiesta 1.0L EcoBoost Test & Win campaign. And needless to say, the thousands that signed
up for test drives came away mightily impressed and the fact they could be in the running to win
attractive prizes after their experience just sweetened the deal even more.
In the end though, it was Ms. Zurina Bt. Hasbullah who became the lucky recipient of the grand prize
winner of the Ford Fiesta 1.0L EcoBoost Test & Win contest. For her efforts, she walked away with a
four-day/three-night stay at the Pangkor Laut Resort for two. Five second placed winners took home a
gorgeous Casio Exilim Digital Camera each whilst ten third placed winners walked away with a Beats
audio headset each. Ford Malaysia would like to say thank you to all who participated in the Ford
Fiesta 1.0L EcoBoost Test & Win contest and congratulations to the all winners as well.
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Ford’s highly-anticipated all-new EcoSport urban SUV,
which defined the compact sport utility vehicle segment
in Malaysia arrived at all showrooms nationwide in two
variants, Trend and Titanium.
“The all-new EcoSport is the newest member of our
expanding global B-segment family and is designed to
meet growing demand for compact SUV’s in Malaysia,”
explained David Westerman, managing director,
Malaysia and Asia Pacific Emerging Markets, Ford Motor
Company.
“The launch of the all-new EcoSport represents yet
another step in our product-led transformation strategy
in Malaysia. EcoSport offers drivers an affordable and
aspirational alternative to the compact car that delivers
fun, freedom and adventure without compromising on
safety,” said Westerman.
Based on Ford’s global B-segment platform that
underpins the Ford Fiesta, the all-new EcoSport
combines the agility, affordability and fuel efficiency of
a compact passenger car with the flexibility, style and
driving position of a SUV.
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Offering superior fuel economy, easy manoeuvrability
and an array of smart features, the EcoSport is just the
right vehicle for both city streets and rough roads. It is
as comfortable wading through flooded areas as it is
entertaining the driver with hands-free music selection
and phone calls, while offering passengers outstanding
levels of comfort and quiet operation.
Ford EcoSport Arrives Combining
Agility, Affordability & Fuel Efficiency
Of A Compact Passenger Car With The
Flexibility, Style & Ride Height Of An SUV
The all-new EcoSport is powered by Ford’s global
1.5-litre twin independent variable camshaft timing
(Ti-VCT) four-cylinder petrol engine. Delivering 110 PS of
power and peak torque of 142 Nm, the engine is mated to
the ultra-efficient six-speed Ford PowerShift automatic
transmission with SelectShift to offer fuel efficiency of
15.4km/L and carbon dioxide emissions of 154g/km.
The all-new Ford EcoSport Trend is available in three
colours – Candy Red, Midnight Sky and Frozen White –
while the Titanium variant comes in Mars Red, Winning
Blue, Midnight Sky and Frozen White.
Clever capabilities
The all-new EcoSport makes driving
fun and intuitive with an array of
smart features, including Ford SYNC,
the voice-activated in-car
connectivity system, available in
both Mandarin and English for the
first time in Malaysia. The awardwinning system enables drivers to
keep their hands on the wheel and
eyes on the road while choosing
their favourite music or making
phone calls using voice commands.
The EcoSport Titanium variant also
comes with Smart Keyless Entry
with Ford’s Push Start Button,
as well as rain-sending wipers,
automatic headlamps and a power
slide sunroof.
There are 20 intelligent storage
spaces, which collectively total more
than 21 litres, including:
• A cooled glove box that can keep
up to six beverage cans cool
• A sunglasses holder in an
overhead console
• A drawer under the front
passenger seat that is big enough
for a laptop
• Front door bins that can hold
1.5-litre bottles and 600ml bottles
• Rear door bins that hold 600ml
bottles
The cargo space at the back is just
as versatile. The rear seats can be
reclined for greater comfort or easily
folded down for additional cargo
space.
With the rear seats tumbled against
the front seats, the boot space
increases to 705 litres, big enough
to fit a washing machine. The
rear seats can be split 60:40 to
transport long objects such as flatpack furniture, while still carrying
passengers at the back.
Other smart and convenient
features include follow-me-home
lights, Rear Parking Aid with Park
Pilot and an auto-dimming rear-view
mirror that prevents the driver from
being blinded by the headlamps of
following cars by detecting glare
from lights behind.
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Quality that speaks to all five senses
The fluid, dynamic and refined lines of the all-new
EcoSport are clearly defined by Ford’s global design
language and convey a dynamic spirit of energy in
action.
Electronic Stability Program (ESP) with Traction Control
System (TCS) helps customers remain in control at all
times, especially on slippery roads. When it detects that
the vehicle is losing control, ESP automatically reduces
engine power and selectively brakes individual wheels to
stabilise the vehicle and keep it traveling on track.
The spare tire, with an exclusively designed wheel and
cover, is mounted on the tailgate as a classic SUV cue, at
the same time resulting in more available cargo space.
To keep the rear profile sleek, the tailgate handle was
built into the tail lamp.
Hill Launch Assist helps drivers make a perfect hill start
whether it’s uphill or downhill, by holding the EcoSport
stationary for up to three seconds. This prevents the
vehicle from rolling backward or forward while moving
off from a slope, increasing driver confidence.
The cabin is also impressively quiet at high speeds. Ford
engineers were meticulous in their efforts to reduce
noise, vibration and harshness. The articulation index
– which measures how easily passengers can converse
in the cabin – is the highest in its segment. This allows
passengers to chat with one another without having to
raise their voices, even when travelling at speeds of up
to 120 km/h on the highway.
Other features include Anti-lock Braking System (ABS),
Emergency Brake Assist (EBA), Passive Anti-Theft
System (PATS) with Engine Immobiliser, seatbelts with
pre-tensioners, and the Ford BeltMinder technology and
ISOFIX mounting points for child seats.
Paying special attention to passenger comfort, the airconditioning system is so effective that it can cool the
cabin from 65 degrees Celsius – the interior temperature
of a car that has been sitting in the sun – to under 30
degrees Celsius in just 10 minutes.
The urban SUV’s high ground clearance of 200
millimetres also means customers won’t have to worry
about driving over speed bumps and potholes. And with
its exceptional ability to wade through 550 millimetres
of water, drivers can confidently drive through large
pools of water, which is especially handy during
Malaysia’s monsoon season.
Safety and driver assistance
The compact dimensions of the all-new EcoSport and
electric power-assisted steering (EPAS) system with
Pull-Drift Compensation help drivers tackle the stress of
city driving, be it parking in small spaces, manoeuvring in
heavy traffic, or making tight U-turns.
To take the stress out of driving, the EcoSport also
comes with a host of driver assist systems and safety
features.
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Additionally, the EcoSport Titanium variant comes
standard with a class-leading combination of seven
airbags – including front driver and passenger, side,
curtain and driver’s knee airbags.
Extended warranty and better cost of
ownership
As with all Ford passenger vehicles available in Malaysia,
the all-new EcoSport comes with Ford’s Extended
Service Plan (ESP) to provide added peace of mind to
customers at no extra cost. Ford ESP is a free three-year
or 60,000km maintenance programme that covers parts
and labour free of charge.
In addition to routine inspection and maintenance
services, Ford’s ESP covers free replacements for
selected wear-and-tear items, including spark plugs,
shock absorbers, engine belts, brake pads and wiper
blades.
For more information about the all-new Ford EcoSport,
please visit www.ford.com.my
The versatile and hard working full sized Ford Transit commercial van arrived in Malaysia with
the announcement a network of 9 Commercial Vehicle (CV) Centers offering specialist sales
and aftersales services as part of its strategic growth plan for Malaysia. With over seven million
units sold on six continents in 116 markets worldwide, the Ford Transit sets the benchmark for
durability, reliability and quality.
Engineered and purpose-built with one goal in mind to help entrepreneurs and fleets stay
productive and profitable, the Ford Transit delivers a best-in-class combination of fuel economy,
power, cargo capacity and safety.
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Available in two variants – the Panel Van and the Window Van with seating for 13 people
(including the driver), the official Malaysian market pricing is as follows:
Panel Van (High Roof)
Window Van (Medium Roof)
“Millions of customers around the world have embraced the Transit because of its high quality,
unrivalled toughness and value-for-money, and we’re so proud to bring this iconic Ford vehicle
to the Malaysian market,” said David Westerman, managing director, Malaysia and Asia Pacific
Emerging Markets, Ford Motor Company.
Both Transit variants are powered by a Duratorq TDCi 2.2L Variable Geometry (VG) Turbo diesel
engine with the six-speed manual transmission (6-MT) the same proven engine that drives the Ford
Ranger. Delivering impressive performance of 155 PS of power and peak torque of 385 Nm,
the powertrain also offers exceptional fuel consumption from as low as 8.91/100 km3.
The locally-assembled Ford Transit features a Rear Wheel Drive system which allows for more even
weight distribution compared to front wheel drive systems, resulting in better handling and traction.
It also boasts outstanding payload capacity of 1,400 kg with ample cabin space to load more goods
or provide more room for passengers.
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Offering the most comprehensive safety package in its class, the Ford Transit comes equipped with a
host of active and passive safety features including:
Dual frontal impact airbags
Hill Launch Assist (HLA):
helps the driver pull away on
a steep climb
Speed: use a cruising speed
on open roads that enables
better fuel efficiency
Anti-Lock Braking System
(ABS) with Electronic Brake
Force Distribution (EBD)
Passive Anti-Theft System
(PATS) with Engine
Immobiliser
Electronic Stability Program
(ESP) with Brake Traction
Control System (TCS):
available in the Window Van,
ESP helps drivers remain in
control of the car at all times,
preventing understeering or
oversteering especially on
slippery roads.
Remarkably versatile, durable and dependable,
the Ford Transit can be adapted to multiple
commercial business applications such as an
ambulance, school bus, firefighter utility truck,
mobile police station or travel coach.
“Built Ford Tough, the Transit allows businesses
to work smarter and we’re confident it will be
embraced by both small businesses and larger
fleets that are looking for versatility and value,”
said Brion Gopigian, Regional Fleet Sales and
Network Development Manager, Malaysia and
Asia Pacific Emerging Markets, Ford Motor
Company.
The Transit sees Ford enter another new vehicle
segment in the thriving Malaysian market and
build on its expanding vehicle line-up, which
has driven the company’s best-ever first-half
performance this year.
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Ford Transit Specialist Centers Offer
Dedicated Sales & Services
Complementing the Transit is a network of nine
CV Centers located at existing, experienced
Ford dealers, and featuring workshops that have
been upgraded to meet a stringent set of global
standards unique to Ford commercial vehicle
centers. As well as being the exclusive sales
points for the locally-assembled Transit full-sized
vans in Malaysia, they will also extend after-sales
support to all Ford fleet customers.
“We’ve worked hard to understand the unique
demands of our commercial and government
fleet customers, and we know that for them, time
is money. We’re confident that this specialist
sales and service network will ensure their
vehicles spend more time on the road and less in
the workshop,” said Westerman.
Each Ford CV Centre has a dedicated sales team
and Ford-trained technicians offering specialised
workshop equipment, tools and expertise to
manage warranty, quick maintenance and light
repair work as well as air conditioning services.
Only Ford original equipment parts are used.
Offering while-you-wait servicing and extended
hours, they will also have the flexibility to provide
priority treatment for all urgent work, minimising
downtime by ensuring sufficient capacity and
specialisation for commercial and government
fleets.
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“As we move forward with class-leading products
from Ford, we are committed to re-doubling our
focus on providing the best possible customer
service. These Ford CV Centres are a clear
demonstration of our combined commitment
and determination to offer a higher-level of
overall ownership experience,” said Lee Eu San,
managing director, Sime Darby Auto Connexion.
“Capital Intertrade always strives to deliver the
best in customer service and aftersales support.
Becoming one of nine pioneer Ford CV Centres
offers a brilliant opportunity to showcase Ford’s
excellent line-up of commercial vehicles and
further improve the level of care we show our
customers,” said Yvonne Chai, managing director,
Capital Intertrade.
The locations of the nine Ford CV centers are as
follows:
1. SDAC Petaling Jaya
2. Trio Mantap, Ampang
3. Capital Intertrade, Damansara
4. SNS Kembara, Ipoh
5. Trio Mantap, Seremban
6. Sri Mutiara, Kuantan
7. Sibu Ngu, Sibu
8. Ang Trading, Muar
9. Auto Lumina, Johor Bahru (Century Legion,
service centre)
Ford welcomed the highly anticipated Fiesta ST in selected showrooms nationwide.
The Fiesta ST is available in three exclusive colours – Molten Orange, Panther Black and Spirit Blue.
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POWERFUL AND DURABLE
1.6L ECOBOOST® ENGINE
The Fiesta ST is powered by a 1.6-litre four-cylinder
EcoBoost engine, delivering 182 PS and 240 Nm of torque,
a top speed of 220km/h and achieving 0-100 km/h in 6.9
seconds.
FUN AND SMART FEATURES
The Fiesta ST provides a fun and convenient drive with an array of fun and smart features such as Ford SYNC, the
voice-activated in-car connectivity system which enables drivers to keep their hands on the wheel and eyes on the
road while choosing their favourite music or making phone calls using voice commands.
Another smart feature is the sound symposer which accentuates sound quality. Unlike the conventional
turbocharged intake system that does not amplify available sound pattern, this module is connected to the charge
air inlet duct which separates high and low pressure sides. The sound symposer can transmit engine noise directly
into the cabin, offering a great soundtrack while accentuating feedback quality and response.
Inside, the Fiesta ST is packed with sporty detailing – leather wrapped shift knob with satin chrome insert, plus ST
logo on the front door sill plates. The leather wrapped telescopic steering wheel with ST badge allows drivers to
always be in a comfortable position for an exhilarating ride.
The Fiesta ST is also fitted with six speakers, racing-inspired sports alloy pedals, and ST logo embedded Recaro
seats, providing excellent shoulder and torso support for drivers.
RUGGED AND SPORTY ON THE OUTSIDE
The Fiesta ST was developed with Ford’s core DNA attributes for global
performance cars. It is further refined for an aggressive and sporty look,
with features such as a unique honeycomb grille and chin spoiler with
rear diffuser and fascia extensions.
It is also fitted with dual chrome-tipped exhausts and a high-mount
spoiler along with unique 17-inch wheels that complete the visual
package.
The Fiesta ST also comes with Smart Keyless Entry with Ford’s Push
Button Start, as well as rain-sensing wipers, automatic headlamps,
follow-me-home lights and daytime running light.
FORD’S EXTENDED SERVICE PLAN
The Fiesta ST comes with Ford’s Extended Service Plan (ESP) to
provide added peace of mind to customers. The Ford ESP is a three
year or 60,000km maintenance programme that covers free parts
and labour recommended by the manufacturer as per your owner’s
manual. In addition to routine inspection and maintenance services,
Ford’s ESP covers free replacements for selected wear-and-tear
items, including spark plugs, shock absorbers, engine belts, brake
pads and wiper blades.
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AN EXHILARATING AND FUN
DRIVE
The precision-tuned and driver-focused
powertrain, suspension, steering,
brakes, and a curb weight of well under
1,200kg works together to deliver an
exciting and fun driving experience. The
rear axle gets increased roll stiffness
to improve stability through fast and
narrow corners, while the body sits 15
millimetres closer to the ground than
other Fiesta variants.
It has increased mechanical grip
provided by suspension improvements
and is enhanced with electronic Torque
Vectoring Control to reduce understeer,
rotating well during hard cornering
manoeuvres. With three levels of
electronic stability control (ESC) to
choose from – Off, Standard, Sport,
the Standard mode is suited for street
driving; Sport mode for higher slip
threshold for a sporty drive; or simply
turned off for race track driving, giving
the driver full control of the vehicle.
Backed by 22 globally acclaimed
awards – including BBC TopGear
Magazine Car of the Year (UK) –
the Fiesta ST is the most awarded
performance compact car Ford has
ever made. It is also an important part
of Ford’s global motorsport effort, and
has garnered impressive race results
throughout 2014 with big names such
as Reinis Nitiss and Ken Block.
“The Fiesta ST offers race-like handling
in a compact performance car. With its
value-added features, it truly provides
peerless steering and handling with
every turn,” added Westerman.
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ENHANCED SAFETY
FEATURES
Electronic Stability Control (ESC) with Traction Control System (TCS) helps customers remain in control at all times,
especially on slippery roads. When it detects that the vehicle is losing control, ESC automatically reduces engine
power and selectively brakes individual wheels to stabilise the vehicle and keep it travelling on track.
Hill Launch Assist helps drivers make a perfect hill start whether it is uphill or downhill, by holding the Fiesta ST
stationary for up to three seconds. This prevents the vehicle from rolling backward or forward while moving off from
a slope, increasing driver confidence.
Additionally, the Fiesta ST comes standard with a class-leading combination of seven airbags – including front driver
and passenger, side, curtain and driver’s knee airbags.
For increased safety, more than 50 percent of the body structure is made from ultra-high-strength steel, helping to
protect critical occupant safety zones. Additionally, the front and rear crumple zones progressively deform to help
absorb impact energy and reduce the amount of crash forces reaching the passenger compartment. The side doors
are also fitted with intrusion beams to further decrease chances of injuries upon impact.
Other features include Anti-lock Braking System (ABS) with Electronic Brakeforce Distribution (EBD), Emergency
Brake Assist (EBA), Thatcham Alarm System, 3-point active seatbelts with pre-tensioners and the Ford BeltMinder
technology.
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Ford participated in the 5th Asia Klasika event which
was held from the 31st of October to the 2nd of
November 2014 at the Pullman Putrajaya Lakeside
Resort. The all new Fiesta ST was one of the highlights
at this classic car show. The new Fiesta ST comes
equipped with a 1.6L EcoBoost engine, with 182 PS
and 240 Nm of torque that can achieve 0-100 km/h in
6.9 seconds. With a top speed of 220km/h, the Fiesta
ST also boasts a precision-tuned and driver-focused
powertrain, suspension, steering and brakes, and a curb
weight of well under 1,200kg to deliver the ultimate
Fiesta driving experience.
Since early 2013, the Ford Fiesta ST has won 22
awards and received worldwide recognition. Among its
accolades are being named BBC TopGear Magazine Car
of the Year (UK), Echappement magazine Sports Car of
the Year (France), and most recently a 2014 Automobile
Magazine All-Star (US).
At the Ford booth, test drives were available for all to
experience the new Fiesta ST. Visitors were invited to
sign up for the ‘Fiesta ST Xperience’ event or place a
pre-launch booking. Three classic Ford Mustangs were
also on display, showcasing Ford’s heritage of high
performance sports cars.
24 BLUE OVAL
Ford Employees Go Further With The 9th
Annual Ford Global Week of Caring
In September 2014, Employees from Sime
Darby Auto Connexion (SDAC), and business
partners delivered food boxes, daily essentials
to families in need in the Klang Valley as
well as distributed free nutritious meals
to the homeless, in partnership with Grace
Community Service.
“In Malaysia and across the region, it’s
fantastic to see our local team banding
together to make a difference in their
community,” said David Westerman, managing
director, Malaysia & Asia Pacific Emerging
Markets, Ford Motor Company.
Ford and SDAC purchased, packed and
distributed an estimated 200 food boxes
containing daily essential provisions such
as rice, cooking oil, sugar, noodles and other
canned food to families in need within the
Klang Valley. This outreach saw the Ford and
SDAC teams giving back to the community
as they made the deliveries and visited the
families in need.
Also in the spirit of charity, the Ford and SDAC
teams volunteered to donate and distribute
nutritious hot meals, in partnership with Grace Community Service.
Staff volunteers assisted in the packing and distribution of freshly
cooked meals to the homeless and those that were in need along
Jalan Masjid India, Kuala Lumpur.
In conjunction with Ford’s Global Week of Caring, all 48 Ford
dealers across Malaysia also conducted their own charity efforts
by collecting essentials such as food and clothing to be donated to
shelters and homes within their respective communities.
These initiatives were among the 310 community service projects
that were completed during Ford Motor Company’s ninth annual
Global Week of Caring. More than 13,000 volunteers from Ford
operations on six continents Africa, Asia, Australia, Europe, North
America and South America contributed 81,000 hours of expertise
and labour to improve their communities.
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“Ford Global Week of Caring is one of
the many ways Ford and its employees
are going further to improve the quality
of life for people in the communities
where we live and work,” said Jim Vella,
president, Ford Motor Company Fund
and Community Services.
“Ford employees embrace the
company’s legacy of caring and the
importance of giving back. As Ford
expands globally, our commitment to
creating a better world grows
with it.”
In addition to thousands of employee
volunteers taking part in Ford Global
Week of Caring, the company also
contributed RM$348,000 to non-profit
agencies to purchase the tools, supplies
and materials needed to complete
many of the community service
projects.
In Asia Pacific, 5,300 Ford volunteers
participated in over 80 projects in
China, India, Taiwan, Australia, New
Zealand, Thailand, Indonesia, Vietnam,
Philippines, and Malaysia, as well as
seven emerging markets. Projects
across the region last year included:
• Cambodia: Building an education facility at a primary
school in a rural area
• Tahiti: Clean up and rejuvenation project at a local
orphanage
• Singapore: Volunteering at a community hospital to
work with the elderly
• New Caledonia: Helping young children with
intellectual disabilities by providing educational
materials and toys
• Laos: Volunteering at a local hospital
• Guam: Cleanup at school bus stops, volunteering at
a retirement home, fundraising for the Boy Scouts of
Guam
• Thailand: Conducting a recycling programme and
installing educational equipment at a school
• China: Cleaning up coastlines and rivers
• Vanuatu: Roadside and beach cleanup and donation
of water tank to the local community
While the Ford Volunteer Corps is active throughout the year, Ford Global Week of Caring is the highlight of a yearround effort to flex the volunteer muscle of Ford employees, retirees and dealers to make a positive difference in the
neighbourhoods and communities where the company does business.
26 BLUE OVAL
Eleven recipients of the Ford 2014 Conservation & Environmental Grants Programme were present to receive their grants.
With Veemala Rethinasamy, sales and marketing director, Malaysia, Ford Motor Company (first row, fourth from left) and
Lee Eu San, managing director, Sime Darby Auto Connexion (first row, fourth from right).
Ford Motor Company announced the recipients of its 2014 Conservation and Environmental Grants
(CEG) Programme in Malaysia, together with local partner Sime Darby Auto Connexion (SDAC). The
eleven grant recipients received a combined total of RM150,000 to carry out their environmental
preservation, conservation and education projects.
Ford received 53 applications from a wide range of organisations from its 2014 CEG call for entries,
including schools, universities, NGOs, community groups and public entities.
The 11 recipients were:
1. Ecocentric Transitions, recipient of a RM9,750
grant for their worm farm project, designed to
generate compost and breed compost worms.
The farm forms part of an edible garden, and
actively involves local school children.
2. EcoKnights, recipient of a RM20,700 grant for
their Knights of Nature Sustainability Camp,
which equips youth with knowledge to live
sustainably and to spread the message among
their peers.
3. Faculty of Applied Sciences, UCSI University,
recipient of a RM11,250 grant for their CAREton
Project to collect beverage cartons, to be
upcycled into roofing tiles for Orang Asli
homes.
4. Juara Turtle Project, recipient of a RM
9,900 grant for education and awareness
raising activities surrounding the sea turtle
conservation efforts in Pulau Tioman.
5. Nature Classroom, recipient of a RM9,300
grant for their Saving the Penang’s Seagrass:
Snap Our Seagrasses! project to help conserve
the least known Penang seagrass bed through
public education.
6. Penang Inshore Fisherman Welfare
Association (PIFWA), recipient of a RM9,900
grant for a collaborative effort between
PIFWA and local fisherman’s groups Penaja
Nelayan Jeti Warisan Ewa, Langkawi, Kedah
and Komuniti Pengurusan Sumber Perikanan
27 BLUE OVAL
(KPSP) Tanjung Berembang to conserve,
protect and preserve mangrove forests
through education, awareness and mangrove
planting.
7. Pertubuhan Muafakat Warga Desa, recipient of
a RM12,600 grant for their project to educate
students on mangrove forest preservation and
train rangers to build on the effort among the
wider community.
8. Sarawak Forestry, recipient of a RM 20,700
grant for their comprehensive Conservation
Education Programme at Lambir Hills National
Park involving select schools, agencies and
local communities. This project is part of the
Interactive Discovery Centre at the park.
10.Tatana Roots, recipient of a RM30,300 grant
for their ranger training sessions to build
capacity and carry out activities as part of the
Documentation of Traditional Knowledge of
the Dusun Tatana people in Sabah. The project
coaches participants on how to conserve their
surrounding ecosystem, preserve their cultural
heritage and build a sustainable future.
11. Waste2Gold at Universiti Tunku Abdul
Rahman, recipient of a RM10,200 grant for
their Coffee Economy: Turning Used Coffee
Grounds into Gold project, which aims
to reduce coffee grounds waste through
conservation engineering and reuse for
agriculture within local underprivileged
communities.
9. SMK Sultan Ibrahim, Johor, recipient of a
RM5,400 grant for their project Go Green with
Lat, giving students an interactive learning
experience with cartoonist Lat, creating
educational materials to be distributed and
displayed around Johor Bahru.
Deciding the recipients were an independent jury panel featuring experts in different areas of
conservation. They included Dr. Sundari Ramakrishna, Conservation Director of WWF-Malaysia,
Gonthong Lourdesamy, General Manager of Wild Asia, Dr. Ismail Harun, Director of the Forestry and
Environment Division at Forest Research Institute of Malaysia (FRIM) and Professor Dr. Ahmad Ismail,
Head of Department in the Department of Biology in UPM and advisor for the Environmental Education
programme, run by the Malaysian Nature Society.
Representing Ford was Yogeswaran Gurusamy, Malaysia National Zone Manager, and SDAC was
represented by Calvin Foong, Brand Manager.
Lee Eu San, managing director, Sime Darby
Auto Connexion (right) presenting a token of
appreciation to one of the judges, Professor
Dr. Ahmad Ismail, Head of Department in the
Department of Biology, Universiti Pertanian
Malaysia, and advisor for the Environmental
Education programme run by the Malaysian
Nature Society (left)
28 BLUE OVAL
Veemala Rethinasamy, sales and marketing
director, Malaysia, Ford Motor Company (right),
with Suzane M. Samy from Tatana Roots
(left), one of the 11 recipients of the Ford 2014
Conservation & Environmental
Grants Programme.
The recent floods that hit the East Coast left
an overwhelming trail of destruction and
tragedy, affecting human lives and prompting
humanitarian efforts on a nationwide scale
never before seen. One staff from Sime Darby
Auto Connexion (SDAC) was so moved by the
situation that he initiated a Flood Relief Team
to bring aid to the Ford Dealers’ staff and
families affected by this tragedy.
After Sales Zone Manager, Asrul Afiq led
a convoy of 13 staff travelling in 2 Ford
Rangers and 2 Everests loaded with clothes,
non-perishable food items, drinking water,
blankets, candles and cash collection
donated by the Company and staff between
9th – 11th January 2015 covering 3 states and
the 3 worst towns affected by the floods,
namely, Manik Urai (Kuala Krai), Kemaman
(Kuala Terengganu) and Kampung Guai Bera
(Temerloh, Pahang).
29 BLUE OVAL
What greeted them in Manik Urai were
heartbreaking scenes of devastation, mud
covered roads, houses and schools in
deplorable conditions, and the mess from the
aftermath of the flood. Tugging at the heart
strings were the groups of children waiting on
the streets for any vehicles with relief goods
to deliver aid to their houses as it was evident
that the distribution of relief items were not
reaching the worst affected areas. Indeed,
without a capable 4WD vehicle like the Ford
Ranger & Everest, access to some of the badly
hit areas would have been impossible.
On top of distributing these relief goods and
cash, the team also helped clear formations of
mud walls at the effected houses, left behind
from the flood, some measuring up to almost
2 feet high.
The spirit of “muhibbah” and togetherness can be seen as a
convoy of 20 from the Ford Rangers Owners Club, T606 joined
in the cleaning up and relief efforts. They managed to provide
assistance to some villagers in a secluded area, unable to be
reached by cars and motorbikes due road conditions in the
aftermath.
They also managed to transport a villager’s motorbike to be
repaired at the nearest repair shop.
Daunting as the task may be, spirits remained high as staff and
members of the public joined hands to clean up the houses. The
gratitude on the faces of the aid recipients was priceless and it
is clear that more aid is needed before their lives can go back to
normal.
SDAC’s Flood Relief Team experience on the ground was a
humbling one and ensuring aid reaches the grassroots and
those in need was a key objective of the Team. We thank all who
volunteered and those donated generously to this initiative.
30 BLUE OVAL
In an effort to help promote road safety and enhance
driver’s skills, Ford Malaysia organised another Driving
Skills for Life (DSFL) program in December. Held at
the Malaysia Agro Exposition Park (MAEPS), MARDI,
Serdang on 13 and 14 December 2014, the two-day
event saw a huge number of participants joining the
immensely useful program in order to enhance their
driving skills.
The Ford DSFL programme has been one of the Blue
Oval’s most well-received and important programmes.
32 BLUE OVAL
The programme was established in 2003 by Ford Motor
Company Fund, together with a panel of safety experts
with the mission of teaching drivers the necessary skills
for safer driving. Thus far, the innovative program has
contributed greatly to developing safe driving habits is
now being operated in more than 15 countries such as
Belgium, Romania and Myanmar, with plans for further
global expansion being rolled out in the coming year.
In Malaysia, the Ford DSFL programme was introduced
to the market in 2011. Since its inception here, the
advanced safety training programme has garnered huge
interest and participation from Ford owners and driver
who are eager to learn safe driving skills in order to
enhance their ability to handle their vehicle.
The Ford DSFL programme is divided into classroom
and practical trainings sessions and covers a curriculum
that emphasises on skillsets and driver training that are
not covered in traditional driver education programmes.
Tutored by experts, the hands-on training programme
covers several key and important areas including
advanced car control, recognising hazards on the road,
space and speed management and minimising and
handling distractions.
The theory aspect of the DSFL programme involved
tutoring the basics and fundamentals of safe driving,
which includes proper seat positioning, correct steering
control and understanding the vehicle dynamics in
understeer and oversteer conditions. The training
programme also offered tips on highway driving, driving
in challenging situations like rain and other general dos
and don’ts on the road.
The practical sessions on the other hand provided
participants to put some of their classroom theories
to the test with several unique exercises which include
obstacle avoidance, understeer and oversteer drills
and slalom driving. These segments not only provided
participants first-hand experience of mastering
and controlling a vehicle in these conditions but
also showcased Ford’s safety features such as ABS,
electronic stability program (ESP) and traction control
system (TCS).
Overall the two-day event DSFL programme proved to
be a huge success for Ford once again as it provided
valuable insights and was highly informative for each
participant. The DSFL programme also gave us the
opportunity to collaborate with our valued customers
and enhance the Ford ownership experience. Do look out
for the next DSFL programme as we strive to reinforce
the importance of safe driving and contributing to the
development of safe driving habits for drivers.
33 BLUE OVAL
Blue Oval traces the history of Ford’s most iconic model ever built,
one that not only redefined the term ‘American muscle’
but one that has left its indomitable mark in automobile history.
The Birth Of An Icon
The Mustang Evolution
April 17, 1964 marked the debut of the Ford Mustang
at the World’s Fair in Flushing Meadows, New York.
Unveiled by Henry Ford II, the two-seater, mid-engine
sports car immediately turned heads and it wasn’t
long before 22,000 cars were snapped up by buyers
on the same day it hit showrooms across America.
Originally named after the World War II fighter, the
P-51 Mustang, the model soon became intimately
known as Ford’s ‘Pony Car’ and America fell totally in
love with the iconic model. Ford built and sold over
400,000 Mustangs in the first year of production
alone, which far exceeded initial expectations.
Over the years, Ford consistently restyled its ‘Pony
Car’ with added design cues, upgraded features and
bigger and more powerful engines. The Mustang
grew and soon sported a more aggressive grille,
concave tail panels, as well as a full fastback roofline
for the fastback body style. Under the hood, Ford
dropped its high-end performance 289 cid engine
for the 390 big block to gain more grunt and muscle.
In 1967, a collaboration with renowned American
automotive designer, Carroll Shelby gave way to
the GT350 and GT500, which immediately became
highly-coveted models even to this very day.
Celebrity Status
The Return Of A Legend
Few cars measured up to the star power and
celebrity status the Mustang had. In the first few
years of production, the model graced the covers of
countless magazines including Newsweek and Time
and it featured in countless television shows and
motion pictures. The same year it made its debut,
the Mustang appeared in the classic James Bond
movie, Goldfinger while in 1968, Steve McQueen
forever immortalised the car as an icon of film when
he drove a green 1968 Mustang 390GT in the film
Bullit. The epic car chase through the streets of San
Francisco has long been considered one of the best
movie car chases in film history.
Nearly five decades since its debut and six
generations on, the Mustang is still running wild with
over nine million cars sold. In 2004, Ford built its 300
millionth car and it chose the Mustang GT convertible
to mark the occasion. At the end of 2013, Ford lifted
the covers off its sixth-generation Mustang with
intent to market the car on a global scale in 120
countries with right hand and left hand drive editions
as well as fastback and convertible variants. In
typical fashion, the 2015 Mustang continued with
tradition with a cinematic appearance in the 2014
actioner Need For Speed.
34 BLUE OVAL
Fancy taking home RM300 worth of exclusive Ford merchandise? Well, answer
these few questions about the iconic Ford Mustang and complete the slogan
below and you could be well on your way to winning some cool prizes.
1.
When did the Ford Mustang make its debut?
2.
How many Ford Mustang cars were sold in its first year of production?
3.
Name the American automotive designer Ford collaborated with in 1967.
4.
In which 2014 film, did the 2015 Ford Mustang make an appearance?
Complete this slogan in 15 words or less
The Ford Mustang is such an icon to me because…
Email your entries to [email protected] and please remember to list down your full name,
email address and mobile no. This contest ends on 30 April 2015.
Important Terms & Conditions
Limited to one entry per person. One person is eligible for one prize only.
Judges decision is final and no correspondence will be entertained.
Staff of Sime Darby Auto Connexion, sponsors and its agencies are not eligible to participate.
Participants must be above 18-years-old and be Malaysian citizens/residents.
35 BLUE OVAL