Diapositive 1

Transcription

Diapositive 1
22/03/2013
A textile expertise in Thermal comfort
to serve apparel senior market 365
days /year
OUR VISION
To be the European leader for
creation and distribution
of innovative textile products designed to
give well-being, comfort and style to
seniors thanks to dedicated brands for
customer benefits and adapted distribution
policy.
2
1
22/03/2013
MULTI CANAL STRATEGY
150 SHOPS
HOME SHOPPING
WEB
CATALOGUES
3
KEY FIGURES : TURNOVER (M€)
2
22/03/2013
KEY FIGURES : SALES REPARTITION
BRAND VALUES
3
22/03/2013
FOCUSING ON CUSTOMER’S BENEFIT
7
TEXTILE EXPERTISE
Stay warm in
winter
Stay cool in
summer
4
22/03/2013
TEXTILE EXPERTISE
MULTI LEVEL OF PERFORMANCE FOR DIVERSE CONDITIONS OF
USE
TEXTILE EXPERTISE
Thermal regulation
ENVIRONMENT
BODY
HEAT
GENERATION
Manage the balance
between body heat
generation and exchange
with environment either in
warm or cold conditions.
5
22/03/2013
TEXTILE EXPERTISE
MANAGE MAIN HEAT EXCHANGES
4 Main Exchange Principles:
-CONVECTION
-Characterize heat exchange through air movement
-Mainly through wind flux directly on the skin or through layers of garments
-RADIATION
-Characterize heat exchange without contact
-Infrared radiation (ex. sun heat) essentially between a hot body and cold
environment
-EVAPORATION
-Characterize heat exchange through sweat evaporation or breath
-Essentially through body sweat generation and rapid evaporation through skin or
layers of garment
-CONDUCTION
-Characterize heat exchange by contact through material structure
-Essentially through direct skin contact with garment textile structure
TEXTILE EXPERTISE
Thermal regulation
CONVECTION
RADIATION
EVAPORATION
CONDUCTION
Warming
Adjusted
fitting. Low
fabric air
permeability.
Far Infra-red
Manage ratio
barrier to avoid breathability vs
body heat loss
insulation
Low
conductivity
fibres. Keep
fabric dry.
Spun yarn.
Cooling
Loose fitting.
High fabric air
permeability.
Reflect sun
rays and
transmit infrared body heat
High
conductivity
fibres.
Filament.
Moisture
management .
Quick drying .
Cooling
patented
technology
6
22/03/2013
THERMAL REGULATION EXPERTISE
NECESSITY TO UNDERSTAND INTERACTION BETWEEN BODY AND FABRIC TO
QUALIFY (even QUANTIFY) HEAT ECHANGES THAT OCCUR.
GAGGE Model to simulate
human body behavior
37°C
•Skin Temperature
• Sweating rate
13
THERMAL REGULATION EXPERTISE
37°C
•Skin Temperature
• Sweating rate.
•Body / Fabric interactions
•Total heat exchange (Convection,
Radiation, Evaporation, Conduction ).
•Thermal sensation zones
14
7
22/03/2013
THERMAL REGULATION EXPERTISE
THERMAL
INSULATION /
BREATHABILITY
GOOD
COLD
WARM
ACTIVITY
THERMAL REGULATION EXPERTISE
Insulation
level
+
OUTSIDE TEMPERATURE
8
22/03/2013
THERMAL REGULATION EXPERTISE
+
OUTSIDE TEMPERATURE
THERMAL REGULATION EXPERTISE
+
TOO LOW INSULATION =>
CHILLING EFFECT
Thermal
neutrality
zone
TOO HIGH
INSULATION =>
EXCESSIVE SWEATING
OUTSIDE TEMPERATURE
9
22/03/2013
THERMAL REGULATION EXPERTISE
OCEALIS complements with THERMOLACTYL to
deliver a full year climate control solution
THANK YOU FOR YOUR
ATTENTION
www.damart.be
www.damart.fr
www.damart.co.uk
10