company profile

COMPANY PROFILE
INDEX
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WE ARE A PIONEER
BEER. WE ARE TYRIS
THE JOURNEY:
EVERYTHING
BEGINS HERE
OUR VALUES
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5
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BEER, NO NONSENSE
OM THE MOST
TRADITIONAL FLAVOURS TO
THE MOST UNEXPECTED
LEADERS IN CRAFT BEER
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PROUD OF OUR ORIGINS
WE CONTINUE TO WORK:
THE FUTURE OF TYRIS
WE COMMUNICATE
WHAT WE ARE
WE ARE A PIONEER BEER.
WE ARE TYRIS
“It all began as an initiative
of two friends that has
continued to grow, but the
driving force behind Tyris
is still present today: our
undertaking to create a
beer that our city, Valencia,
deserved”.
Tyris began as a journey of two university
students and the first beer being
produced in a garage.
Today it has national and international
presence in more than 8 countries, a
production capacity exceeding 300,000
litres per year and an annual billing
volume growth.
The evolution of this project would not
be possible without its creators, Gonzalo
Abia and Dani Vara, and their two
passions: passion for beer and their city.
THE JOURNEY:
EVERYTHING BEGINS HERE
Like every great story, Tyris begins with a
discovery…
Dani Gonzalo Vara and Abia become
acquainted in high school, in a neighbourhood
of Valencia affected by the crisis and where
most of its neighbours were unemployed
after the factory closed of a well-known
brewery.
Although we should go a little further to
understand the spin that would change
everything. Dani and Gonzalo meet again a
few years later in the faculty of Geography,
where an Erasmus scholarship lands them in
Germany. There they become fascinated with
its beer culture and respect towards beer.
“The German brewing school
is very old and respected. Its
processes are very complex
since they comply with the
German beer Purity Law of 1516,
which only allows the use of
four ingredients to find distinct
flavour profiles. It was magical
for us to meet brewmasters
passionate about the product
and with very advanced
knowledge in brewing”.
“We encountered a homogenous
brewing scenario in where
flavour was not an issue; the only
thing that mattered were the
free beach umbrellas and not the
content of the bottle”.
Upon their return to Valencia, they realised
that the city was lacking a genuine quality
beer so they got down to business, or better
said, down to hops. They created their own
factory, the Tap room, they asked friends for
many favours, until they finally achieved it:
produce a beer that Valencia deserved.
AUTHENTICITY
OUR
VALUES
“Since the
beginning we’ve
wanted to
downplay the issue.
We always say
that this is beer,
anyone can do it
at home, we don´t
believe in snobbism.
For something
sophisticated,
there’s already
wine”.
The genuine thing, back to basics, highlight the
essence of things, what is true. These are some of
the concepts that define our microbrewery.
CRAFTSMANSHIP
We are a brand committed to what is artisanal,
with everything that maintains the essence of the
origins, that pays attention to details and that is
handmade.
IRREVERENCE
Our beers have that touch of madness and rock
star that very few have.
CREATIVITY
Creativity and continuous innovation is in Tyris’
DNA. Proof of this is our wide and varied range
of beers, the result of creative restlessness
and willingness of the creators to explore new
territories of craft beer.
BEER,
NO NONSENSE
Water, malt, hops and yeast.
That’s all.
Tyris was created with the clear objective of
being an honest and quality beer. The
elaboration process of our beer is slow and
careful and one of our main hallmarks is the
double fermentation in bottle.
“The first batches of Tyris were
born in a garage, it was a blonde
ale easy to drink and suitable for
all audiences, but it made it clear
that we were genuine beer that
maintained the best of German
beer culture. In this sense, our
name perfectly reflects the
mission of our project:
Tyris is the Iberian name for the
river of Valencia”.
“Life is too short
to drink boring beers”
However, beer is diverse and creative by definition, and
we cannot make do with a single beer style. At Tyris we
enjoy brewing beer and it’s a challenge for us to achieve
the best product. That’s why we continue exploring new
ingredients, challenging ourselves creatively and
developing every day new recipes.
“We like to show
how we elaborate
our beer, for this
reason we open
our doors to the
public. Not all
beer brands can
do that”.
FROM THE MOST
TRADITIONAL
FLAVOURS TO THE
MOST UNEXPECTED
TYRIS ORIGINAL
Blonde Ale
Mild maltose flavour with
hints of grain and fruity
esters. Fresh and floral
German hops in the
background. A medium dry to
slight sweet after taste.
AU YEAH!
PAQUITA BROWN
LEMONZILLA
VIPA
AMOR AMARGO
The perfect combination
between the sweetness of
malt and the light citrus taste
of hops. It has a caramel malt
aroma, frequent citrus notes
and, especially, characteristic
American hops, in our case,
Cascade.
Good combination of
sweetness and bitterness with
a smooth, pleasant flavour but
with character. It differs from
its English relatives in the
hopping rate: more aggressive
and aromatic, completely
changing the aromatic malt
character to hops.
Made with fresh Valencian
orchard lemons that add a
natural, fresh and long-lasting
aroma enhanced by citrus
hops. The bitterness lingers
on the palate contrasting with
the freshness of the citrus.
Balanced beer with medium
body, the bitterness of the
hops is compensated by the
sweetness provided by the
caramel malts. Medium to
high floral hops aroma,
sometimes with a citrus, fruity
or slightly herbal character.
Powerful and almost unique
American hops aroma, fresh
and citric. Strong hops
flavour, very bitter but
compensated by the
sweetness of the caramelised
malt. The hop flavour is
equivalent to its aroma.
American Pale Ale
Brown Ale
Fruit American Pale Ale
English Indian Pale Ale
American Indian Pale Ale
SMOKY PORTER
English Porter Smoky
Smoky Porter is our stout
beer, a Porter dominated by
toasted flavours and aromas,
and a distinctive smoky touch
derived from its malt.
CCCP
BLACK PUSSY PALACE
DIABLOS JOE!
An innovative American craft
beer. Fresh and citric aroma.
The malt takes second stage
to the hops.
A variation of the American IPA
style. Dominated by a malt
flavour accompanied by the
bitterness of the hops.
Produced with malts typically
used in American Amber Ale.
Hops aroma, traces of exotic
fruit, mango, peach…
American IPA
Black Indian Pale Ale
Red Indian Pale Ale
LEADERS
IN CRAFT BEER
Our brand begins in 2009 with the aim of becoming the best craft beer
in Valencia, but the acceptance and enthusiasm of our customers
towards our product has made us achieve beer market presence on a
national and international level.
INTERNATIONAL
PRESENCE:
United States,
New Zealand,
China, Liberia,
Netherlands,
United Kingdom,
Italy.
CURRENT PRODUCTION
CAPACITY LITRES/ YEAR:
Exceeding 300,000 litres.
In 2018, we plan to
double production with
the opening of a new
factory.
PROUD OF OUR
ORIGINS
“We love when things happen
in our neighbourhoods and
we’re proud that our city is an
interesting and lively space,
where things take place; we
sponsor concerts, festivals or
any cultural or social initiative
that make our city greater”.
We continue to expand to more countries and cities,
but the bond with the city still remains a key pillar of
our brand strategy.
Therefore, our beer is actively involved in the
city’s social and cultural life, promoting art, music,
sports and integrating ourselves in the different
neighbourhood events.
Tyris is proud of its origin and our challenge as a
brand is that our city also be proud of its beer. In this
sense, we have turned our Tap Room-located in the
historical centre of Valencia-, into a landmark of the
city and of its social and cultural life.
“We know that if the city is alive,
our project will be too”.
WE CONTINUE
WORKING:
THE FUTURE
OF TYRIS
“We are determined to
disseminate and educate on
the culture of craft beer, so the
consumer can appreciate a good
beer’s nuances”.
Consolidate our brand and associate it with Valencia’s
budding beer culture, promoting its growth and its
roots, this is the future goal we have set for Tyris.
As we are an ambitious brand, we are currently
working to penetrate the national market with greater
power and maintain relations with other European
and American brewers, enjoying the experience and
the creative challenge of exploring new brewing
territories.
Likewise, we want craft beer to be made known to
the greatest number of people in the world, opening
new markets from our position as leaders and
pioneers.
Because growing means taking on new responsibilities,
from Tyris we’ll continue to disseminate beer
culture through a didactic approach that enables the
consumer to appreciate and enjoy the nuances of craft
beer.
WE COMMUNICATE
WHAT WE ARE
Tipología
Tipología
de las de
capas
las capas
en el nombre
en el nombre
de las de
mismas
las mismas
no imprimir
no imprimir
capa de
capa
plegado
de plegado
y encolado
y encolado
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