Delft Extension School

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Delft Extension School
Vision, strategy & organization
TU Delft Open & Online Education
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Please attribute TU Delft / Delft Extension School
Opening Delft Extension School
March 12, 2014
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
2. Global developments
3. Vision on the future
4. Business model
5. Strategy
6. Set-up
Opening Delft Extension School
March 12, 2014
Open & Online portfolio
2 MOOCs (> 80.000 enrollments)
≈ 5.000 Certificates of Completion
3 MOOCs starting
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No Credits
Massive Open
Online Courses
(MOOCs)
Open
Course
Ware
(OCW)
Campus
Education
• 19.000 on-campus students
• Bachelor – Master – PhD
• 2 blended Bachelors
Opening Delft Extension School
Online Distance
Education
(ODE)
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• More than 120 courses online &
10.000 weblectures recorded
• Unique visitors > 800 /day
• No interaction with faculty
• No accredited certificate
1 full online master (25 courses)
2 modules, 1 minor, 1 master (6 courses)
50 students (30 on-campus)
Full Master Degree / Accredited Course
Certificate
March 12, 2014
DelftX Courses
Opening Delft Extension School
March 12, 2014
MOOC students: life long learning
Water Treatment
Colombia;
514
Canada; 591
Solar Energy
Mexico; 491
United
States; 4118
Nigeria; 611
Colombia;
Mexico; 998 969
Canada;
1036
United
States; 8479
Spain; 1411
Brazil; 1412
Netherlands;
631
United
Kingdom;
1428
Brazil; 727
United
Kingdom;
754
Netherlands
; 1477
Spain; 794
India; 3005
Pakistan;
1484
India; 8024
Opening Delft Extension School
March 12, 2014
orange carpet award
March 11, 2014
De TU Delft heeft de Orange Carpet Award 2014 gewonnen
voor haar MOOC’s (Massive Open Online Courses). De prijs
werd vanmiddag uitgereikt op het jaarcongres van Nuffic, de
Nederlandse organisatie voor internationale samenwerking in
het hoger onderwijs. Met de Orange Carpet Award wil de Nuffic
aandacht geven aan bijzondere initiatieven die de
internationalisering van het Nederlandse hoger onderwijs
bevorderen.
Opening Delft Extension School
March 12, 2014
DelftX Courses
Opening Delft Extension School
March 12, 2014
New sets of students again
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
2. Global developments
3. Vision on the future
4. Business model
5. Strategy
6. Set-up
Opening Delft Extension School
March 12, 2014
Leading platforms grow spectacular
Founded:
Founder:
Company:
Funding:
January 2012
Sebastian Thrun
(ex Stanford professor)
For profit
Venture Capital
Founded:
Founder:
Company:
Funding:
April 2012
Koller & Ng
(Stanford professors)
For profit
Venture Capitalist
Founded:
Founders:
May 2012
MIT & Harvard
Company:
Funding:
Not- for-profit
Harvard / MIT/members
# Universities: none
# Courses:
36
# Topics:
ICT
# Universities: 98
# Courses:
600+
# Topics:
All academic fields
# Universities: 44
# Courses:
158
# topics:
All academic fields
# Students:
# Students:
#students:
1 mllion
6 million
1.7 million
Certification: Yes
Certification: Yes (most)
Certification: Yes
Open Source: No (licenced)
Open Source: No (licenced)
Open Source: Yes (platform and some
courses)
Opening Delft Extension School
March 12, 2014
Followed by a surge of new platforms
Opening Delft Extension School
March 12, 2014
..exploring potential revenue models…
• License model: sharing revenues between platform provider and
university
• Administrative fees: for identity-verification (off- or online proctoring)
• Recruitment fees: from corporations for recruiting talented students
• Premium/Fremium model: free and upgraded paid versions of the
MOOCs and services
• Data/advertisement: monetizing on the digital profiles, behaviour and
social characteristics of millions of users of the platform.
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
2. Global developments
3. Vision on the future
4. Business model
5. Strategy
6. Set-up
Opening Delft Extension School
March 12, 2014
… for online education?
Stevenson (ATT): universities
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
1. Global developments
2. Vision on the future
3. Business model
4. Strategy
5. Set-up
Opening Delft Extension School
March 12, 2014
MOOC
Course
Series
Module
Program
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•
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•
•
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•
Open Access
Bachelor level
Single course
No EC
Certificate of
Completion
•
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•
N = 50.000
-10.000
Pay per course
Bachelor and
master
Single Course
<10 EC
Course Certificate
•
•
•
Pay per course
Bachelor and
Master
Couple of courses
10 -15 EC
Formal Certificate
N = 500
-100
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•
Pay per course
Bachelor & Master
Couple of
courses/series
30 EC
Formal Diploma
•
•
Pay per course
Master
Couple of
courses/series/modules
> 60 EC
Formal Master
N = 50-10
BUSINESS MODEL VARIES
VALUE
PRICE
OTHER ROI
BLENDED
Opening Delft Extension School
March 12, 2014
3mE
Digitale
Doorstroom
Minor
HBO-WB
(8 courses)
BK
CiTG
EWI
IO
LR
TBM
TNW
Water treatment
Solar energy
Design
Approach
Aeronautical
Engineering
NGInfra
Biobased
Products
Fundamentals of
Water Treatment
Credit Risk
Advanced Design &
Optimization of
Aerospace
Structures
Responsible
Innovation
Adaptive Aerospace
Structures
Problem Analysis
Advanced Structural
Analysis
Principles of Policy
Analysis
Structural Modeling
Policy and Strategy
Models
Non-Linear
Structural Modeling
Policy Analysis of
Multi-actor Systems
Buckling of
Structures
Technology
Development &
Impact Assessment
AMS courses
MSc Civil
Engineering,
Water
Management track
(24 courses)
Functional
Programming
Fatigue of
Structures and
materials
Composites:
Materials, Structures
and Production
Processes
Rotorcraft Mechanics
and design
Aeroelasticity
Rotor Aerodynamics
MOOC
Opening
Online
Course
Online Master Programme
Delft
Extension
School
Blended programme
Continuous Systems
Modelling
Ethics
Master Thesis
Preparation
Blended Bachelor
Technische
Bestuurskunde
(44 courses)
March 12, 2014
Organisation: Extension school model
Opening Delft Extension School
March 12, 2014
Features of an extension school
• Focus on continuing education:
• Schedules suited to working professionals
• Part-time, flexible & modular programs
• Diverse forms of delivery
• Online only or blended programs
• On-campus (summer) courses for full master degree’s
• Multiple forms of certification:
• Part-time Bachelor & Master degree’s
• Certificates (minimum of 5 courses)
• Professional Certificates (non-degree)
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
2. Global developments
3. Vision on the future
4. Business model
5. Strategy
6. Next steps
Opening Delft Extension School
March 12, 2014
Vision
“Educate the world &
enhance quality of online & campus education”
Opening Delft Extension School
March 12, 2014
Mission
Delft Extension School for open & online education supports the mission of
the Roadmap 2020 to realize a permanent position among leading
universities in engineering, science & design by:
1. Growing academic output:
• More students & academic staff
• Better reputation & visibility of academic niches
• Higher & better quality international enrollments
• New learning & research networks
2. Improving quality of both campus & online education
• Higher quality courses
• Better progress of students in full-time degree programs (study succes)
• Better fit with future student expectations
Opening Delft Extension School
March 12, 2014
Strategy
• experiment with open & online education in order to find new revenue
models
• Focus the online portfolio on Dutch and upcoming global markets for
continuing education (post-initial / BRIC)
• Strengthen collaboration with partners in edX & find new revenue streams
& a sustainable business model (testing, formal certificates & diploma’s)
• Incorporate online modules in regular curriculum & innovation of online
didactics
Opening Delft Extension School
March 12, 2014
Challenges
• Increasing global competition & dominance of USA based universities
• Accelerating pace of innovation (both technical & online didactics)
• Finding a sustainable business model & potential future price pressure
Opening Delft Extension School
March 12, 2014
Content
1. State of play @TUDelft
1. Global developments
2. Vision on the future
3. Business model
4. Strategy
5. Set-up
Opening Delft Extension School
March 12, 2014
Opening Delft Extension School
March 12, 2014
Research and
I nnovation
Delft
Extension
School
Adm inistration &
Student Services
Production &
Delivery
Business
Opening Delft Extension School
March 12, 2014
Faculty
Support
DelftX
MOOCs
Online
Courses
Online
Master
Programme
Blended
Programme
and many more…
Opening Delft Extension School
March 12, 2014
Open Education
Café
Image CC BY NC amanda28192
Opening Delft Extension School
March 12, 2014