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around ny
Atlantic Wine & Spirits Celebrates
Strong Sales Performance
On Monday, June 29th, the entire Atlantic Wine &
Spirits on-premise division led by sales director Isaac
Marten and Diageo’s on-premise director Danny
Saltzman attended the roof deck at the Ravel Hotel. The hotel, located in Long Island City, is drawing
fantastic reviews and features Ketel One in several
cocktails. Danny and Isaac thanked the team for delivering on Diageo’s innovation execution including
strong performances with Oronoco Rum, Smirnoff
Pomegranate and Smirnoff Melon.
The Atlantic Wine & Spirits on-premise division team
Jose Cuervo Supports U.S. Open
Celebrity Tournament
Jose Cuervo Tequila was one of the major sponsors
of this year’s U.S. Open Celebrity Pro Am Golf
Tournament held at Sleepy Hollow Country Club
on June 15th. Guests enjoyed Jose Cuervo Cocktails
and were introduced to Jose Cuervo Silver in a variety of great summer cocktails. Each foursome was
paired with a celebrity player. Diageo Metro NY
participants, Jim Casey and Danny Saltzman, had
the opportunity to play a round with famous basketball legend Darryl Dawkins.
Jim Casey (left) and Danny Saltzman (2nd from right), Diageo Metro NY with Darryl Dawkins and
off-premise customers Larry Sullivan and Bill Guy
Diageo Helps Celebrate
Gay Pride Day in NYC
A “Love Ball” model poses with a
bottle of Tanqueray
The Diageo Rainbow Network in partnership with
Atlantic Wine & Spirits continued its support of the
GLBT community during this year’s Gay Pride celebrations. 2009 commemorated the 40th anniversary
of Gay Pride beginning on June 17th with a fundraiser for “Housing Works” at Splash Bar, featuring
Ketel One, Citroen, Zwack, Smirnoff, Jose Cuervo
and Jeremiah Weed Sweet Tea. On Saturday June
27th Diageo brands were promoted at the “Love Ball”
at the Nokia Theater. The Nokia Theater was the site of this year’s NYC Love Ball
42 Below Sponsors HX Awards
42 Below Vodka was the sponsor of HX Magazine’s
annual HX Awards held at Chelsea Clearview Cinemas on June 22nd. The award show included performances by NYC nightlife personalities, as well
as awards including Best Gay Bar, Best Gay Club
Night, Best Gay Promoter and Best Drag Queen.
Guests sampled delicious 42 Below cocktails including “Passion-Mint Lemonade” and “Rose Love”.
42 Below bartenders
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Southern Wine & Spirits
Launches terry farrell
firefighters fund Bottle
Jason Medvegy, BGSW; Jack Battipaglia, SWS; Phil Tepe, ex-chief & commissioner of Dix Hills Fire Dept.;
Tony Truzzolino, BGSW; Brian Farrell; Larry Romer, SWS; Bill DeSilva, SWS; Tim Farrell; and Bob Danzi, SWS
Larry Romer at Glo
Jason Medvegy and Richi Schmidt
Brian Farrell and Larry Romer
On May 18th, at Glo nightclub in Westbury, Long
Island, Southern Wine & Spirits of New York and
Beam Global Spirits & Wine launched the fourth
edition of the Terry Farrell Firefighters Fund Bottle.
They also introduced Red Stag, the new black cherry-infused bourbon by Jim Beam.
Joe Hannon, SWS; Manny Blanco, SWS; Jason Medvegy; and Mike Bosco, BGSW
Red Stag Hits Home Run
at Yankee Stadium
Jonathan Pogash, Bobby “G” Gleason, Fred Noe and
Bernie Lubbers toast with the “Red Hot-Hattan” Red Stag cocktail
Matt Frass, Bill DeSilva, Yankee’s legend
Goose Gossage, Mike Stein and Joe Hannon
Tony Truzzolino, Jack Battipaglia and Jason Medvegy
Willie Espinal and Jason Medvegy
To celebrate the launch of Red Stag, Beam Global
Spirits & Wine hosted more than 60 New York bartenders on June 12th at Yankee Stadium. The event
welcomed special guest Fred Noe, seventh-generation Jim Beam family distiller, whiskey professor
Bernie Lubbers and Yankee’s legend Richard “Goose”
Gossage. Invited bartenders competed in a cocktail
challenge to mix their own Red Stag cocktails. The
winning drink, “Red Hot-Hattan”, was crafted by
the Cocktail Guru, Jonathan Pogash, and will be
featured on the menu at the Jim Beam Lounge in
Yankee Stadium.
Jason Medvegy, Bill DeSilva, Fred Noe, Jim Beam
Family Member; Carlo Coppola, BGSW;
and Lee Mazzilli, Yankee/Mets Alumni
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The Fifty Club Hosts 68th Annual
Golf Outing and Award Event
Executive members of The Fifty Club: Herb Goldstock, Hal Silverman, Al Sportiello, Calvin Williams,
Frank Maurio, Susan McCartney, Tony Baggio, Ed Salvage and Armand Galante
E. Lloyd Sobel, Bruce Levine and Charlie Merinoff
Tim Burns, Julie Deutsch and Bill Regan
Frank Maurio, Ted Roman and Martin Silver
Craig Ballin, Hy Hochberg, Jeff Saunders
and Fedele Miranda
Frank Maurio, Michael Correra and Vinny Fyfe
The members of The Fifty Club held their annual
golf outing at the Tam O’Shanter Country Club on
June 22nd. This year’s honorees receiving the Gertrude Merinoff Humanitarian Award were Bruce
Levine, vice president sales strategies, The Charmer
Sunbelt Group; Ted Roman, senior vice president
sales, William Grant & Sons; and Michael Correra,
executive director, Metro Package Stores Association. Proceeds of the event went to the AHRC.
Albert Neira, Anthony Lodati, Janet Rios,
Charlie Whyte and Donald Leone
Tom Orlandino, Kevin Bourke, Ted Roman, Collette Leonard,
Chris Reed and Chris Flanagan
William Espinal, Bill DeSilva, Joe Hannon, Steve Goldstein,
Fred Horowitz and Everett Hinds
Beaujolais Cru’ze Event Names
the Top NY Beaujolais Bistro
On June 16th, “The Best of The Best Beaujolais Bistro Cup” competition ended in New York City during the Beaujolais Cru’ze with an awards ceremony
and private dinner aboard a 1920s style yacht. Guests
included participating bistros, judges and other prestigious members of the press and trade. New York
City bistro Capsouto Frères was crowned this year’s
winner; second place went to Le Bateau Ivre and
third to Alouette.
Bistro Cup judges with winner Jacques Capsouto
Serge Lozach, Mr. Capsouto;
and Fabien Vignal
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Long Island Wine & Salesman
club Hold Annual Outing
Mitch Herman, Irwin Josephson, Bob Bronstein, Karen Lawrence, Jack A. Battipaglia, Rick Giuliano, Steve Herman
Last year’s man of the year Matt Guerrero presents
plaque to Herman Hochberg
Bobby Tarasowky, Julie Deutsch, Frankie Palo
and Gary Lynn
On June 4th, the Long Island Wine & Salesman Club
held their 64th annual golf and tennis outing at the
Middle Bay Country Club. This year’s event paid a
special tribute to Herman Hochberg, proprietor of
Queens Wine & Liquors. Proceeds from the event
will benefit the AHRC Nassau Chapter, which provides programs and special services to children and
adults with developmental disabilities.
Timothy J. Burns and Steven Bonavita
John Marciano, Fred Valenti, Craig Ballin, Charlie “B”
and Matt Prybylski
William Slone, Steve Goldstein and Herman Hochberg
Testa Wines Holds
Portfolio Tasting
Testa Wines of the World held a special portfolio
tasting at the Pine Hollow Country Club in East
Norwich on June 16th. Guests enjoyed wines from 22
producers as well as culinary specialties from each of
the winery’s home countries. Representatives from a
large number of local retailers and industry associations attended the event to show their support.
Debbie Lane, owner of Testa Wines and Sid Patel,
Friday Monkey Wines
Debbie Lane; Jerry Martellaro, Stew Leonard’s
Wines; and Brianne Fisher, Testa Wines
Michael Correra, Michael Towne W & L;
Mario D’Amico, Baldwin Grapes and Grains;
and Ed Wassmer, Wines & Liquors in Manhasset
Doug Zucker, Stew Leonard’s Wines
and Laura Brodie, Testa Wines
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UJA Federation of New York
Honors Bill and Peter Deutsch
Marc and David Taub
Linda and David Taub, Ruth Drucker
and Ralph Aguera
William Slone, Martin Silver, Wayne Chaplin
and Herman Hochberg
Jason Glasser, Larry Goodrich, Michael Correra
and Brett Dunne
Photographs by Michael Priest
Peter Deutsch, William Deutsch, Harvey Chaplin, and Wayne Chaplin
The United Jewish Association Federation of New
York’s Wine & Spirits Division held a special reception on June 29th at the St. Regis Hotel to honor
industry leaders Bill Deutsch, chairman of W.J.
Deutsch & Sons, and Peter Deutsch, CEO of W.J.
Deutsch & Sons. Harvey R. Chaplin, chairman and
CEO of Southern Wine & Spirits, presented the
Samuel Bronfman Memorial Award to Bill Deutsch,
and Harvey’s son, Wayne E. Chaplin, president and
COO of Southern Wine & Spirits, presented the
award to Peter Deutsch.
Combier Celebrates 175 Years
Combier Liqueur d’Orange, France’s original triple
sec, celebrated its arrival in the U.S. after 175 years
during a Cinqo de Mayo party at Midtown’s Light
Space NYC. Media and trade sipped specialty margaritas, including the blood orange, “La Colorada”.
Scott Goldman, president & director
of sales, Cadre Noir, LLC
The crowd at the Combier 175th anniversary party sampled
margaritas made with Combier
Heineken and Marriott Partner
to Educate F&B Personnel
Jim Neil, Phoenix Beverage and Greg Melton, HUSA national accounts manager,
pose with Heineken ice sculpture created by Marriott Marquis F&B group
Heineken USA, national accounts on-premise, joined
forces with Marriott properties to educate 80 food &
beverage personnel from metro New York area Marriott, Renaissance and Ritz Carlton properties. The
program educated personnel on the features and benefits of pairing Heineken brands with a specialty food
menu. The event took place on June 11th at the Marriott Marquis in Times Square and featured HUSA
brands: Heineken, Heineken Premium Light, Amstel
Light, Dos Equis and Newcastle Brown Ale.
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Vias Imports Holds
Annual Portfolio Tasting
On June 8th wine lovers and aficionados gathered in
the Broadway Lounge of the Marriott Marquis overlooking Times Square to attend Vias Imports Portfolio Tasting. With over 45 producers in attendance,
the tasting featured some 400 fine wines. Known for
its Italian wine portfolio, Vias has been expanding
its distribution to include a line of non-Italian products called “Vias Around the World”.
Over 45 producers poured their wines at Vias’ Annual Tasting
Valter and Elena Fissore, Elvio Cogno Winery; Fabrizio
Pedrolli and Luca Bigerna. Vias Imports
GianMarco Furiani, Sai Agricola
and Claudia Sina, Vias Imports
Fabrizio Pedrolli, Vias Imports; Aniece Meinhold, Fratelli Lyon;
Alessandro Cellai, Rocca di Frassinello Winery; and Luca Bigerna,
Vias Imports
Berenice Maulhardt, Bodega
Benegas and Michele Ricci,
Vias Imports
Expressions d’Origine Event
Introduces NY to a New
Kind of Beaujolais
The Compagnons du Beaujolais, New York Chapter, with the Expression d’Origine producers
A special case of wine produced for
President Obama
The winemakers of Expression d’Origine
Expressions d’Origine, a group of outstanding Beaujolais producers, visited three American cities to
present their wines to professionals, press and consumers through a series of walk-around seminars and
tastings in New York, Chicago and Washington,
DC. In New York the group welcomed wine professionals and enthusiasts who were treated to a tasting at City Winery in Tribeca and a dinner at Rouge
Tomate Restaurant hosted by the Compagnons du
Beaujolais on June 1st. The 14 winemakers brought a
special 14-bottle hand-made wooden case featuring
the insignia of Expressions d’Origine and President
Obama’s famous “Yes We Can!” mantra to be gifted
to the 44th President.
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Photographs by Hannah Thomson
The Premier Paella Parade
Raises Money for a Good Cause
On Sunday, June 7th, 10 Spanish chefs and restaurateurs competed for top honors in the Premier Paella Parade of New York City. The festive event was
held at the brand new Water Taxi Beach location at
South Street Seaport and the ticket proceeds raised
over $10,000 for dual charities, Action Against
Hunger and the Culinary Studies department at the
New York City College of Technology. The Paella
Parade was sponsored by Frederick Wildman & Sons,
importers of El Coto de Rioja, Baron de Ley, Museum and Maximo wines; Paris Gourmet; PaellaPans;
Miguel and Valentino; Action Against Hunger and
New York City College of Technology.
The event served up paella for over 700 guests
Odila Galer-Noel and Caterina Hausmann of
Frederick Wildman & Sons
El Coto de Rioja wines, one of the event’s sponsors
Best Overall Taste was claimed by
Xicala Wine & Tapas Bar
Bobo Throws Tequila Bash
On June 23rd, New York hotspot Bobo hosted a kickoff party to celebrate Mexico’s national spirit, tequila, with a special tequila-based cocktail menu. The
tequila all-star cocktail menu was created by mixologist Naren Young. Guests enjoyed “Stealth” Margaritas, “Passionistas” and “Jalisco Sunset Punch”, all
accompanied by a festive mariachi band.
Mixologist Naren Young behind the bar
Jill Walker, Partida; Gino Colangelo, president, Colangelo & Partners Public Relations; Janet Cullum
and Jason Press, Partida
Eric Feingold; Stephen German;
and Gino Colangelo, president,
Colangelo & Partners Public Relations
PipeLine Brands Hosts
Summertime “Cocktail Jams”
PipeLine Brands recently ran two “cocktail jams”
where bartenders took artisanal brands and fresh ingredients into play and created some new seasonal
libations.The Montauk Yacht Club hosted an East
End bartenders event to kick off the summer. While
Cabrito in NYC hosted a full capacity jam for top
city mixologists. The NYC event was co-sponsored
by POM Wonderful. August 2009 Beverage Media 65
Hosting staff of the Montauk Yacht Club join organizers PipeLine
Brands, The Charmer Sunbelt Group, Chatham Imports, Empire
Merchants and local bartenders at the MTK CKTL JAM