Basic Training Field Guide Instruction Manual

Basic Training Field Guide Instruction Manual
eCarList Inventory Management
ebay
ebay Motors Performance Consultants
Our eBay Motors Performance Consultants provide dealer support and training with a
focus on eBay Motors as a marketing channel. The team members consult with dealers
to more effectively list the proper inventory on eBay and increase revenue through
focused best practices and strategies tailored to each dealer’s needs.
Some of the topics the consultants can help with include:
Setting up default eBay Motors settings
Creating listings that are cohesive with dealership branding
Understanding eBay’s listing fees
Understanding common eBay errors and warnings
Successfully selling on eBay Motors
Using eBay Local as an effective inventory marketing tool
Developing phone scripts and talking points for sales staff
For a FREE consultation, custom-tailored to your
dealership, call or email the eBay Consultants.
855.656.6501
[email protected]
©2012 DealerTrack, Inc. All rights reserved.
Understanding eBay’s Terminology
Subtitle
Description
Pricing
Start Price
Reserve
Buy It Now
Duration/Start Time
Automatically Lower Reserve
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eCarList Inventory Management
ebay
Dealertrack eCarList Tutorial
Link My eBay Motors Account to eCarList
You can link your eBay Motors account within eCarList by following these simple steps:
Step 1:
Step 2:
Step 3:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Switch eBay Templates
You can switch to a different eBay template within eCarList by following these simple
steps:
Step 1:
Step 2:
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eCarList Inventory Management
ebay
Step 3:
Step 4:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Add Terms & Conditions
You can add Terms & Conditions to your eBay listings within eCarList by following these
simple steps:
Step 1:
Step 2:
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eCarList Inventory Management
ebay
Step 3:
Step 4:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Send to eBay
You can send a vehicle to eBay Motors within eCarList by following these simple steps:
Step 1:
Step 2:
Step 3:
Step 4:
Step 5:
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eCarList Inventory Management
ebay
Step 6:
Step 7:
Step 8:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Set Up Lead Forwarding
You can set up eBay email and lead forwarding within eCarList by following these simple
steps:
Step 1:
Step 2:
you.
Ebay Bids
Ebay Form Leads
Ebay Leads
Ebay Local Leads
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eCarList Inventory Management
ebay
Step 3:
Step 4:
Step 5:
Step 6:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Update eCarlist With Your eBay Password
You can update your eBay Motors password within eCarList by following these simple
steps:
Step 1:
Step 2:
Step 3:
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[email protected]
eCarList Inventory Management
ebay
Print Reports for eBay Listings
You can print auction, bid, and expense reports for your eBay listings within eCarList by
following these simple steps:
Step 1:
Step 2:
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Reaching 40+ Photos
3/4 Driver Side
Front Rear
Full Driver Side
3/4 Driver Side Rear
3/4 Passenger
Side Rear
Passenger Side Rear
3/4 Passenger
Side Front
Straight Shot
Straight Shot
Front
Inside Shot Driver Side
Door Open
Inside Shot Passenger
Door Open
Inside Shot Rear Driver
Side Door Open
Inside Shot Rear
Passenger Door Open
3/4 Driver Side Close Up
3/4 Driver Side Rear
Close Up
3/4 Passenger Side
Close Up
3/4 Passenger Side Rear
Close Up
Rear Driver Side Door
Front Passenger Door
Front Driver Side Door
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Rear Passenger Door
eCarList Inventory Management
ebay
Full Dash
Steering Wheel
Cruise Control
Odometer Close-up
Control Center
Stereo/Navigation
Temperature Controls
Center Console
Glove Box
Glove Box Open
Gear Shifter Lever
Pedals
Front Seats
Driver Seat Adjustment
Back Seat
Back Seat Consoles
Sunroof/Moonroof
Inside Lights and
Rearview Mirror
Front Passenger Door
Storage
Center Console Detail
with AC Plug-ins
©2012 DealerTrack, Inc. All rights reserved.
Dealertrack eCarList Tutorial
Reaching 40+ Photos (continued)
Door Controls
Back Seat Controls
Fold Down Capabilities
Back of Seat Storage
Rear View Fold Downs
Storage Compartments
Rear View Trunk
Front View Engine
Take a picture of all 4 Tires and Rims
Take a picture of the tread on at least 1 tire or all 4 tires
Tread Depth Meter
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Straight Shot Engine
Floor mats
Owner’s Manuals
eCarList Inventory Management
External Features
Window Sticker
NADA or KBB Info
Trim Model or Sub Model
Emissions Information
Keys
ebay
Salesman Picture
Vin Plate
Dealer Awards
Take a picture of any extra features not shown. Classic Cars take a picture of the under
carriage and frame. Make sure photos are crisp and clear. Try to take all photos at the
same landscape aspect ratio.
©2012 DealerTrack, Inc. All rights reserved.
Increase Profit Through Photography
Send an email to [email protected] to receive our 4-page guide to dealership
photography.
Taking ownership of vehicle photography and merchandising leads
41.4 to increased profits for
50
dealerships.
30.7
40
30
11.3
20
In-house merchandising on average:
10
Decreased time to market by 4.2 days
0
Decreased days in stock by 10.7 days
Avg. Days
In Stock
Increased average 90-Day-Unit-Sales by 23%
7.1
Avg. Time
To Market
Increased average 90-Day profit by $72,000**
Increased annual profit by $288,000
41.4
50
30.7
40
30
41.4
50
40
30
20
20
41.4
30.7
10
0
10
50
41.4
30.7
40
30
30.7
20
11.3
10
7.1 11.3
Avg.
Days
7.1
0
Avg.
In StockDays
400
249.1
300
300
200
200
100
100
400
307.2
300
249.1
200
307.2
249.1
249.1
11.3
7.1
7.1
Avg. Time
Avg.Market
Time
To
To Market
307.2
307.2
0Avg. 90 Day Unit Sales
Avg. 90 Day Unit Sales
855.656.6501 Avg. 90 Day Unit Sales
[email protected]
200
100
0
Avg. 90 Day Unit Sales
Merchandising
Merchandising
In-House
Outsourced (Lot Service)
Outsourced (Lot Service)
In-House
In-House
Avg. 90 Day Unit Sales
0
307.2
Merchandising
Outsourced
(Lot Service)
Service)
Merchandising Outsourced (Lot
100
0
249.1
300
11.3
0
Avg. Days
Avg. Time In Stock
Avg. Days
Avg. Time
In Stock
To Market
In Stock
To Market
400
400
In-House
Preferred Provider
eCarList Inventory Management
ebay
Make The Most of Your eBay Listings
Dealertrack eCarList - The World’s Most Comprehensive eBay Inventory
Management System
The eCarList Difference
The Most Successful
The Most Advanced
The Most Support
The Most Mobile
The Most Powerful
The Most Value
The Most Integration
The Most Automation
More of the Most
The Most Performance
Contact Our eBay Team
The Most Simple
(855) 656-6501
[email protected]
©2012 DealerTrack, Inc. All rights reserved.
Why eBay?
When deciding whether eBay is the right move for you and your dealership, consider
these statistics*:
Percentage of buyers who will visit the Internet to help form their decision prior
to purchasing a vehicle
sold to date
on eBay
Motors
75%
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of vehicles sold on eBay
Motors are interstate
transactions
85%
110 MILLION
ACTIVE USERS WORLDWIDE
are sold every week via the eBay iPhone App
eCarList Inventory Management
ebay
eBay Testimonials
See What Our Dealers Have to Say About Us
“I have been with eCarList for over 3 years now [and they have] an excellent tool for loading inventory
to eBay. The tool is quite simple to use and has made us very efficient. As we all know, efficiency is the
name of the game in this business today. [The eBay Consultant Team has] been such a pleasure to
work with. If they can’t take my calls, they always call back shortly. I would highly recommend eCarList
and their eBay listing tool. I couldn’t imagine being without it!!”
Jeff Schrier
Schrier Automotive
“[I’d like] to express my utter satisfaction with eCarList and their eBay Team. Through their great listing
program and superb support team we became a 2011 eBay Motors Top Strategic Seller. We sell an
average of 75-100 vehicles per month off of eBay Motors and we could not do it without eCarList.
There is not a better listing tool out there, bottom-line. Also, [their eBay Consultants] make a great team
and are there to support their dealers 24/7. They have varied backgrounds [and their] knowledge and
dedication should be an industry standard in dealing with a listing tool. eBay by far is our greatest source
of vehicle sales. We derive between 50-60% of our 3,000 monthly leads from eBay. It has been a game
changer for us and I could not contemplate a dealership in this industry that does not use eBay to its
fullest.
Combining eBay (the best marketplace for vehicles), eCarList (the best listing tool in the marketplace),
and the eCarList eBay team (the best in the industry) will yield phenomenal results for anyone looking
to increase their business. There is no better solution in the industry that will catapult you to increased
sales.”
Chris Slaydon
Director of eBusiness
Vernon Auto Group
“Being an eBay dealership for the past 8 years, we can’t image using anything else but eCarlist. The
interface is really simple to use and easy [for] training our staff.”
Daniel Fonseca
RPM Motors
©2012 DealerTrack, Inc. All rights reserved.