Drive Forward on the #1 Automotive Site

Drive Forward on the
#1 Automotive Site
2011
Digital Media Kit
Start Racing Today with eBay Motors Advertising
EBAY MOTORS REACHES:
• 14 million unique visitors1
• 34% of consumers who are
likely to purchase a vehicle in
the next 6 months2
• 1 in 2 internet users who bought
auto parts or accessories online
in the last 6 months3
TOP AUTOMOTIVE-RESOURCES
SITES (AUDIENCE, MILLIONS)
Source: Nielsen/NetRatings, August 2010
14
eBay Motors
8.9
SIM Automotive
8.4
Yahoo! Autos
AOL Autos
7.2
MSN Autos
6
AutoTrader.com
6
Kelley Blue Book
5.8
Edmunds.com
5.3
Cars.com
3.3
AAA
14MM
UNIQUE
VISITORS
1.9
Sources: 1 comScore, MediaMetrix, Jan-Dec 2010, monthly average; 2comScore, MediaMetrix, Jan 2011; 3 comScore, PlanMetric, Dec 2010
1
Reach Your Target Audience
Demographical, Geographical,
Contextual, and Behavioral
targeting is all available with
eBay Motors Advertising.
Note: 14% of eBay Motors visitors
are in the market for a new vehicle.
Source: Compete, eBay Motors New Car Analysis 2010
Gender
Annual Household Income
Men 66%
<$15K 9%
Women 34%
$15K–$24.9K 5%
$25K–$39.9K 14%
Age
$40K–$59.9K 23%
12–17 4%
$60K–$74.9K 11%
18–24 15%
$75K–$99.9K 15%
25–34 25%
$100K+ 24%
35–44 23%
45–54 19%
55–64 9%
Household Size (Persons)
65+
1–2 31%
4%
3–4 49%
5+ 20%
Source: comScore, MediaMetrix, Dec 2010
Rev Up the Engines of Engaged and Active Shoppers
USERS SPEND MORE TIME AND ARE MORE ENGAGED ON
EBAY MOTORS THAN ANY OTHER AUTOMOTIVE SITE
• Over 685 million monthly page views
• Over 59 million monthly visits
Source: comScore, MediaMetrix, Jan-Dec 2010, monthly average
TOTAL MONTHLY USAGE
MINUTES (MILLIONS)
AVERAGE TIME SPENT PER
PERSON PER MONTH (MINUTES)
491
eBay Motors
48
Kelley Blue Book
AAA
37
Cars.com
32
Yahoo! Autos
29
Emunds.com
27
AOL Autos
23
44
eBay Motors
69
AutoTrader.com
Cars.com
15
10
Kelley Blue Book
9
AAA
7
MSN Autos
Edmunds.com
6
35
32
Carmax.com
16
Carmax.com
More usage
minutes are
spent on eBay
Motors than
all of these
other sites
COMBINED!
67
eBay Motors
AutoTrader.com
19
AutoTrader.com
AVERAGE PAGES VIEWED
PER PERSON PER MONTH
Cars.com
29% TOTAL
Share of Voice of
All Automotive
Online Minutes!
29
27
Kelley Blue Book
19
AAA
13
MSN Autos
Internet Brands
10
10
Carmax.com
21
AOL Autos
6
Edmunds.com
SIM Automotive
17
Internet Brands
6
AOL Autos
9
MSN Autos
16
SIM Automotive
4
SIM Automotive
8
Internet Brands
14
Yahoo! Autos
4
Yahoo! Autos
91% MORE
page views
per user than
AutoTrader!
6
Source: Nielsen/NetRatings, August 2010
DID YOU KNOW?
14
A passenger vehicle is sold every
96 seconds
On eBayMotors.com:
A car part or accessory is sold
every second
1
$13 billion
sold in cars and parts in 20102
A boat is sold every
22 minutes
1
1
A motorcycle is sold every
7 minutes
1
Since eBay Motors launched in 19991
• More than 4.2 million passenger
vehicles have been sold
• More than 204 million parts and
accessories transactions have taken place
Source: 1eBay Motors Fast Facts Q4 2010; 2eBay Motors Fast Facts Q1 2010-Q4 2010
Unlock the Capabilities of eBay Motors Advertising
Media Capabilities
Unique Packages
• IAB Standard Ad Units
• Category Lockout
• New Car and CPO Programs
• Custom Ad Units
• Home Page Takeover
• Integrated Branded Experience
• Rich Media
• 3rd Party Tagging
• Content Sponsorship
• Targeting Tools
• Competitive CPMs
• New Car Vehicle Launch
•Ad-Serving
• Cross-Promoting to
and from eBay.com
• Charity Auction
Examples of IAB Placements on eBay Motors
SEARCH
HOME PAGE
CATEGORY SPONSORSHIP
IAB 728x90
728x90
300x250
EXPANDABLE
300x250
MAKE/MODEL
custom
300x250
615x250
SPONSORSHIP
300x250
CPO SHOWROOM
IAB
728x90
160
x
600
160
x
600
160
x
600
Our media planners are trained to build custom targeting segments.
Choose a Custom
Integration From Our
Design Team
Content
sponsorships,
cause marketing
and virtual
showrooms are
just a few ideas
for your next new
vehicle launch.
Incorporate a Charity Auction.
SPEC ONLY.
Advertise your brands with:
REACH AND ENGAGE SHOPPERS THROUGH:
Powerful Media Options Including:*
• IAB Standard Ad Units
• Custom Targeting
• Cross-Promoting to and from eBay.com
• 3rd Party Tagging
• Creative Optimization
• Ad Serving
• Rich Media / Video
Contact Us to Plan Your 2011
Digital Retail Media Campaigns.
Brian Quinn | 813.217.0448
[email protected]
Bernadette Van Osdal | 813.217.0448
[email protected]
*Media capabilities vary by publisher.
Media Buy Plus-Ups:*
• Sponsored Integrated Content
• Custom Showrooms
• New Vehicle Launch
• Charity Auctions
• Sweepstakes and Contest Promotion
• Social/Mobile Media Linkages
REACH YOUR TARGET ENTHUSIAST:
• Bob, the Car Expert
• Jim, the New Dad
• Steve, the Research Guy
• The Smiths, the Deal Searching Couple
• Pam, the No Nonsense Shopper
Triad Retail Media features a portfolio of leading retail partners to deliver key audiences for your brands.