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Great Barr Observer
life is local we are proud of the role our newspapers and website play in the local community The Tamworth Herald has been proudly serving its community since 1868. The Tamworth Herald is the trusted brand that bring the news that matters to the people of the district telling it straight and telling it right! Though news is the lifeblood of any paper, The Tamworth Herald has so much more to offer; it is a caring campaigning newspaper with an added eye on providing comprehensive coverage of amateur and professional sport; plus advertising and reader platforms for property, jobs, arts and entertainments, motoring and nostalgia. Key Information Format: Tabloid Publication Day: Thursday Type: Paid Weekly Price: 60p Circulation: 19,996 (ABC July – Dec 2010) Readership: 74,971 (JICREG April 2011) Benefits of Advertising in The Tamworth Herald • The Herald is read by more than 92,000 local people each month1 • The Herald reaches 68% of local people every week and 81% over the course of a month.1 • Over the course of a month, the Herald provides 307,000 opportunities for an advert to be seen2 • On average 3.4 people read a copy of the Herald.1 • The Herald reaches more than any single national daily newspaper1 • The average time spent reading The Tamworth Herald is 31 minutes1 1NML 2NML audience research 2010 (Kantar Media Readership Survey) Base: All adults 16+ in Herald survey area (600) audience research 2010 (Kantar Media Readership Survey)/IMS Reach & Frequency Lichfield Mercury we are proud of the role our newspapers and website play in the local community When it comes to providing the public with local news, The Lichfield Mercury has its finger firmly on the pulse. Decades of honest reporting have created a reputation second to none this is the well proven, trusted brand of the region. In addition to hard news, The Lichfield Mercury provides significant coverage of amateur and professional sport; plus advertising and reader platforms for property, jobs, arts and entertainments, motoring and nostalgia. Key Information Format: Tabloid Publication Day: Thursday Type: Free Weekly Price: 60p (When purchased) Distribution: 35,427 (publishers statement) Readership: 62,756 (JICREG April 2011) Benefits of Advertising in The Lichfield Mercury • The Lichfield Mercury is read by 84,000 people across the month* • The average time spent reading The Lichfield Mercury is 22minutes* • 76% of people who receive the Lichfield Mercury every week read it regularly* *Source: NML audience research 2010 (Kantar Media Readership Survey) Walsall Advertiser we are proud of the role our newspapers and website play in the local community The Walsall Advertiser has earned a reputation of no nonsense straightforward reporting that has proved immensely popular with the denizens of Walsall and district. And while news is the lifeblood of any paper, The Walsall Advertiser has much more to offer; there is comprehensive coverage of amateur and professional sport; plus advertising and reader platforms for property, jobs, arts and entertainments, motoring and nostalgia. . Key Information Format: Tabloid Publication Day: Thursday Type: Free Weekly Price: 60p (When purchased) Distribution: 46,573 (ABC July – Dec 2010) Readership: 85,283 (JICREG April 2011) Benefits of Advertising in The Walsall Advertiser • The Walsall Advertiser is read by nearly 70% of the local population across the month* • Entertainment/What’s On is the most popular topic with readers of the Walsall Advertiser* • 63% of people who receive the Walsall Advertiser every week read it regularly* *Source: NML audience research 2010 (Kantar Media Readership Survey) Sutton Coldfield Observer we are proud of the role our newspapers and website play in the local community The Sutton Coldfield Observer is second to none when it comes to news - covering hard and soft news items with equal skill, ensuring the community gets to know what it going on and where and without embellishment. Straight news, well researched and honestly presented. There is so much more to The Sutton Coldfield Observer than news however. This campaigning and caring newspaper offers extensive coverage of amateur and professional sport; plus advertising and reader platforms for property, jobs, arts and entertainments, motoring and nostalgia. Key Information Format: Tabloid Publication Day: Friday Type: Free Weekly Price: 40p (When purchased) Distribution: 51,008 (ABC July – Dec 2010) Readership: 94,570 (JICREG April 2011) Benefits of Advertising in The Sutton Coldfield Observer • The Sutton Coldfield Observer is read by 71% of the population people across the month* • 74% of people who receive the Sutton Coldfield Observer every week read it regularly* • The average time spent reading The Sutton Coldfield Observer is 24 minutes* • Every week The Sutton Coldfield Observer reaches more people than any other regional press* *Source: NML audience research 2010 (Kantar Media Readership Survey) Great Barr Observer we are proud of the role our newspapers and website play in the local community The Great Barr Observer provides first class news, sport and advertising. It became part of the Observer Series in 1990. The Great Barr Observer has over the years proven itself to be a leader in hard news for the district and is well respected because of it. And when it comes to lighter pieces its hits the mark there as well. While news is the lifeblood of any paper, there is so much more to The Great Barr Observer; there is comprehensive coverage of amateur and professional sport; plus advertising and reader platforms for property, jobs, arts and entertainments, motoring and nostalgia. Key Information Format: Tabloid Publication Day: Friday Type: Free Weekly Price: 60p (When purchased) Distribution: 20,322 (ABC July – Dec 2010) Readership: 38,715 (JICREG Apil 2011) Benefits of Advertising in The Great Barr Observer • The Great Barr Observer is read by almost three quarters of the local population across the month* • 73% of people who receive the Great Barr Observer every week read it regularly* • The average time spent reading The Great Barr Observer is 20 minutes* *Source: NML audience research 2010 (Kantar Media Readership Survey) Weekly Content As well as its general news content, All of our titles carry specific platforms for readers and advertisers alike. Television A guide to the forthcoming weekend’s TV. Motors.co.uk Including news and vehicle reviews, this is the definitive guide to new and used car sales in the region. Classified Both the latest items for sale and best jobs around are packed into these pages. Whether you’re looking for a bargain, or a career change, don’t miss this section Property If it’s for sale or to let it’s in Find a Property, the homebuyer’s bible. New-build, traditional, modern and commercial properties are all included, alongside editorial about the property market. Recruitment Jobsite connects prospective employers with thousands of potential employees. Adverts are supported by independent editorial on the latest trends. tamworth.co.uk lichfield.co.uk suttoncoldfield.co.uk walsallonline.co.uk On-line Marketing Our series of thisis local websites provide breaking local, regional and community news and sport, entertainments and classifieds. CIN’s thisis sites include: thisistamworth.co.uk thisislichfield.co.uk thisissuttoncoldfield.co.uk thisiswalsallonline.co.uk thisisgreatbarr.co.uk The sites also provide the local choice for motors, property and jobs with direct access to jobsite.co.uk, FindaProperty.com and motors.co.uk. Users can search through an archive of family announcements and choose the perfect restaurant to suit every occasion. With an enormous depth of local information, it is no surprise that our online audience is rapidly growing. The collaboration of websites currently has over 58,000 visitors a month. The site offers a number of advertising opportunities, from frontpage impact advertisements sold by day to targeted campaigns across one or more of our many platforms. For more information call 01827 848586 Key Information www.thisistamworth.co.uk Monthly Visitors: 31,377 Monthly Visits 41,121 Monthly Page Views 154,584 www.thisislichfield.co.uk Monthly Visitors: 11,999 Monthly Visits 16,005 Monthly Page Views 50,677 www.suttoncoldfield.co.uk Monthly Visitors: 13,191* Monthly Visits 16,375* Monthly Page Views 50,677* www.walsallonline.co.uk Monthly Visitors: 8,641 Monthly Visits 19,720 Monthly Page Views 23,559 Source: Adobe Omniture 2011 *Includes figures for thisisgreatbarr.co.uk Leaflets Our Leaflet Service is a highly successful advertising division of CIN delivering more than 40 million leaflets each year throughout the Midlands. Targeted leaflet design, print and distribution We offer the creative flair of an in-house design studio, printing and targeting via a demographic database. Targeting can be achieved by area, postcode, or by our own demographic classifications based on property types. Leaflets can then be delivered with any of our publications (shared distribution), alongside other clients’ leaflets or completely separate (solus distribution). The choice is entirely yours. Cost Effective Advertising via leaflets is cost effective. Take the big value package deal, for example:- 5,000 A5 leaflets can be designed, printed and delivered for as little as £240.00. Distribution only rates within The Advertiser start as low as £13.00 per thousand (single A4, A5 sheet) depending on quantity. And we cater for anything from A5 through to tabloid size advertising. Benefits of Leaflets Delivers a high profile message to a specific target audience Can carry a great deal of copy Effective way of penetrating new markets, or launching new products and services As part of a planned campaign, leaflets can increase the effectiveness of an overall marketing plan. * Advertisements will appear within four weeks of the booking at our discretion. The Classified Advertising Department will advise on the most suitable category heading. Post-It Every advertiser would like to make the front page - and now they can with our Post-It note option. Your message can be on the front page of the area’s leading regional newspaper titles. Use your front page post-it for instant response to special offers, promotions, a new opening, an event or simply a handy reference. Call 01827 840002 for more information on this innovative form of advertising. The Journal The West Midlands Magazine is an upmarket magazine designed to offer the people of the area an exclusive and inspirational read. Our monthly glossy magazine is packed with in-depth articles on local people and places as well as features on prestigious homes and gardens, fine food, top fashion, essential beauty and exotic travel. With famous writers and expert columnists this exciting product reflects the aspirations of our readers and celebrates the best the West Midlands has to offer. The Journal is widely recognised as one of the most successful, local niche publications. General Platforms • Local people • Local places • Arts • Celebrities • Events • Homes and Gardens • Fashion • Health and Beauty • Weddings • Food and Drink • Gardening • Travel • Exclusive properties • Motoring • Classified directory Distribution • Over 28,000 copies are distributed to the most affluent households in Sutton Coldfield, Walsall, Lichfield, Cannock and the surrounding areas. Key Information Type: Glossy Magazine Frequency: Monthly Price: Free (£2 when purchased) Distribution: 28,336 (ABC Jan-June 2010) Readership: 38,000 (KANTAR 2010) rate card Retail / Leisure/ Business ROP FULL 34x8 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £2073.60 £1749.60 £1863.60 £1976.40 £1360.80 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £1036.80 £874.80 £931.50 £988.20 £680.40 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £518.40 £437.40 £465.75 £494.10 £340.20 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £230.40 £194.40 £207.00 £219.60 £151.20 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £128.00 £108.00 £115.00 £122.00 £84.00 Half page 17x4 4x8 10 x2 Non Modular Rates* Walsall Advertiser: £6.60 pscc Tamworth Herald: £7.40 pscc Sutton Observer: £7.05 pscc Lichfield Mercury: £6.25 pscc Great Barr Observer: £4.85 pscc 24x8 24x 4 15 x3 10 x3 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £1382.40 £1166.40 £1242.00 £1317.60 £907.20 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £691.20 £583.20 £621.00 £658.50 £453.60 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £288.00 £243.00 £258.75 £274.50 £189.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £192.00 £162.00 £172.50 £183.00 £126.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £64.00 £54.00 £57.50 £61.00 £42.00 5 x 2 For more information contact: 01827 848535 rate card Motors ROP FULL 34x8 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £1749.60 £1684.80 £1701.00 £1684.80 £1198.80 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £874.80 £842.40 £850.50 £842.40 £599.40 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £437.40 £421.20 £425.25 £421.20 £299.70 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £194.40 £187.20 £189.00 £187.20 £133.20 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £108.00 £104.00 £105.00 £104.00 £74.00 Half page 17x4 4x8 10 x2 Non Modular Rates* Walsall Advertiser: £6.10 pscc Tamworth Herald: £6.25 pscc Sutton Observer: £6.00 pscc Lichfield Mercury: £6.00 pscc Great Barr Observer: £4.30 pscc 24x8 24x 4 15 x3 10 x3 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £1166.40 £1123.20 £1134.00 £1123.20 £799.20 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £583.20 £561.60 £567.00 £561.60 £399.60 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £243.00 £234.00 £236.25 £234.00 £166.50 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £162.00 £156.00 £157.50 £156.00 £111.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £54.00 £52.00 £52.50 £52.00 £37.00 5x 2 For more information contact: 01827 848523 rate card Property ROP Full page 3rd Page Lift Page 17x4 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £280.00 £250.00 £150.00 £280.00 £160.00 £100.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £180.00 £230.00 £135.00 £200.00 £160.00 £100.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £190.00 £190.00 £150.00 £190.00 £160.00 £100.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £71.00 £63.00 £38.00 £71.00 £38.00 £30.00 2nd Page 4th Page Half Page Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £260.00 £240.00 £150.00 £250.00 £160.00 £100.00 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury N/A N/A N/A £160.00 N/A N/A Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Rugeley Mercury £140.00 £125.00 £75.00 £140.00 £80.00 £50.00 NEW BUILD RATES Tamworth Herald £6.30 pscc Sutton Observer £6.50 pscc Lichfield Mercury £6.10 pscc Great Barr Observer £6.50 pscc Walsall Advertiser £6.50 pscc For more information contact: 01827 848523 rate card Classified Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £7.85 £6.95 £7.40 £7.50 £5.40 Classified Leisure Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £6.60 £5.55 £6.10 £6.30 £4.50 Classified Property Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £6.20 £6.10 £6.10 £6.10 £4.65 Public Notices Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £15.00 £14.00 £14.75 £14.75 £10.80 Classified Services Public Notices 2nd Page (councils) Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £13.00 £12.00 £12.75 £12.75 £8.80 Personal Services Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £9.10 £8.10 £8.60 £8.65 £6.30 Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £7.60 £6.75 £7.20 £7.30 £5.25 Family Announcements SPECIAL POSITIONS Ear Piece Front Page Solus Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer £205.00 £100.00 £100.00 £125.00 £100.00 £610.00 £370.00 £470.00 £560.00 £270.00 Wrap Tamworth Herald Lichfield Mercury Walsall Advertiser Sutton Observer Great Barr Observer N/A £6000.00 £4000.00 £6000.00 £4000.00 For more information contact: 01827 848523 rate card 2nd Page Classified 10 x 1 6x2 7x2 10x2 12x2 PROFILES ½ Page £590 Full Page £995 Double Page £1800 £80 £96 £112 £160 £192 £1700 Full Page 38x8 £960 38x 4 Half page 19x8 £380 20 x2 £400 12x 4 10x8 £549 19x 4 £380 10x 4 £549 £225 12 x2 £960 £480 10x6 £190 10 x2 For more information contact: 01827 848563 terms and conditions In the event of any error, misprint or omission in the printing of an advertisement or part of an advertisement, the publisher will either re-insert the advertisement or relevant part of the advertisement as the case may be or make a reasonable refund of or adjustment to the cost. No re-insertion, refund or adjustment will be made where the error, misprint or omission does not materially detract from the advertisement. In no circumstances shall the total liability of the publisher for an error, misprint or omission exceed; (a) the amount of a full refund of any price paid to the publisher for the advertisement in connection which liability arose. (b) the cost of a further or corrective advertisement of a type and standard reasonably comparable to that in connection which liability arose. The right is reserved to make abbreviations. It is the advertiser’s responsibility to check their advertisements and to notify the publisher of any mistake or inaccuracy immediately as it appears. Liability for error will only be accepted for the first insertion of a series. No responsibility for the loss or delay in receipt by the advertiser of replies to the Box Numbers can be accepted. The use of Box Numbers is confined to private advertisers only (except Recruitment etc.) the proprietors reserve the right to decline advertisements even though they have previously agreed to publish. For staff training purposes only calls may occasionally be monitored by a third party. Monthly accounts have to be approved by the Company. The due date for payment is the 21st of the month after the month in which the advertisement appeared. Casual credit accounts are available to other advertisers on a strict seven day settlement period from the invoice date. Also, all casual advertisements placed must be pre-paid. The placing of an order is deemed to be an acceptance of these conditions Contact Details Central Independent News and Media Ltd Ventura Park Road, Bitterscote, Tamworth B78 3LZ Telephone 01827 848454 www.thisistamworth.co.uk www.thisislichfield.co.uk www.thisiswalsallonline.co.uk www.thisissuttoncoldfield.co.uk finance Payment Options Account Payments can be made to Central Independent News & Media Ltd by the following methods: • Cheque or postal order made payable to: Central Independent News & Media Ltd and posted to – Finance Department, Leicester Mercury Media Group Ltd 29 Halford Street, Leicester LE1 1JA Accounts Department Contact Details Direct Dial Telephone Number • Credit or Debit Card payments may be taken over the telephone direct to the accounts department. We may accept Visa, MasterCard, Switch and Solo cards. • Direct Debit payment option is available for either weekly or monthly terms. Please contact the accounts department if you wish to pay by this method and a direct debit mandate will be posted to you to complete and return to begin taking advantage of this payment option. • BACS payments are accepted. We can provide our bank details for you to pay us direct using this facility. Please contact the accounts department. • Internet Payments can be made using your debit card on our website: www.thisistamworth.co.uk. Please ensure you quote your account number. Payments can also be made in person at our main office in Tamworth. The opening hours are Monday to Friday 9.00am to 5.00pm. Should you wish to apply for a trade credit account, we ask that you complete a credit application form and subject to satisfactory credit references an account may be offered to you. 0116 2512 512 Account Department Fax Number 0116 262 4687 artwork specifications Newsprint Digital Specifications Please find below details of our digital artwork specification. It will give you an outline of how and when copy should be transmitted to us. If you have any concerns or questions, please telephone on 01827 848499. File Names name / size / publication / insertion date URN is required for all Adfast copy This form of coding will save on many lost files and unnecessary resends. The urn may be used when known. Digital Artwork File Specifications In order to prevent font problems, compatibility issues and data transfer corruptions during output please use only the following file formats - Acrobat PDF PDF’s via Adfast are our preferred file format wherever possible. PDF files must be cropped to exact size. Please telephone for a copy of distiller job options if required. See www.adfast.co.uk for details. Freehand Send as a single EPS file ensuring that ALL typefaces are converted to paths and ALL graphics are embedded Adobe Illustrator Send as a single EPS file ensuring that ALL typefaces are converted to paths and ALL graphics are embedded Adobe Photoshop Send as EPS with no font problems (DO NOT USE JPEG COMPRESSION) Be aware that artwork generated in Photoshop may result in a 4 colour black. This means that the black will be made up of CYMK ink and can result in blurring. Staffordshire Sentinel News & Media Ltd will not accpet responsibility for illegible copy which has been caused through the use of 4 colour black. Quark Express Send as a single EPS file ensuring that ALL graphics and Fonts are embedded. Alternatively software such as Font Includer can be used and a single EPS file created with ALL fonts and graphics embedded. Loose Artwork, e.g. documents with separate pictures, logos, etc. WILL NOT BE ACCEPTED. CIN production cannot accept digital artwork created using DOS based programmes such as Word, Publisher or PowerPoint documents. Discs etc. ADFAST is our preferred method for delivery of digital artwork, however we will accept files on the following media with artwork produced to the above specification. artwork specifications CD Rom DVD All artwork supplied on disc MUST be supplied with a hard copy printed proof, in colour if applicable. In order to keep file sizes to a minimum and thus prevent output problems it is essential that the following steps to be followed: Column Sizes Artwork should be produced to the exact size required on a document of the same size. Central Independent News and Media Ltd All pictures should be scanned at the appropriate resolution and cropped exactly to size. Mono 150ppi Bitmaps 600ppi Colour 200ppi Logos and other artwork should be produced as near to the required finished size as possible. All colour artwork must be produced in CMYK not RGB or Pantone colours File Size 1 = 32mm 2 = 66mm 3 = 100mm 4 = 134mm 5 = 168mm 6 = 202mm Below is a table of average EPS file sizes for guidance. 7 = 236mm Advert Size File Size Mono File Size Colour 12 x 2 1.0mb 2.8mb 15 x 2 1.5mb 3.5mb Page Sizes 18x4 2.0mb 8.0mb Full Page 340 x 270mm 18x8 3.0mb 15.0mb Half Page 170 x 270mm Full Page 6.0mb 35.0mb Excessive file sizes, especially on colour advertisements, often cause problems when being output. Our only course of action in this circumstance is to remove the ad from the paper and request new artwork from the creator. Deadlines All artwork must be received by 3pm 2 days prior to publication. No late artwork will be accepted without prior arrangement. Note All artwork received is the sole responsibility of the creator. Central Independent News and Media Ltd will not accept any responsibility for digital artwork when fonts default to courier, or any other error due to incorrect artwork creation. 8 = 270mm Quarter Page 170 x 134mm contacts Main Switchboard 01827 848586 General Display Advertising 01827 848535/848520 Customer Services (Advertising) 01827 848483 Classified Advertising 01827 848484 Property Classifieds 01827 848413 Motors 01827 848523 Property 01827 848500 Leisure 01827 848535 Private Ads 08456002564 Sales & Services 01827 848484 General 01827 848454 Finance 01332 291111 Advertiser Leaflet Services 01827 840002 Commercial Photography 01827 848441 Websites & New Media 01782 848410 Promotions & Reader Offers 01782 840002 Marketing 01827 848440 Editorial News desk 01827 848473 Account Queries 01827 848551 Advertising Fax 01827 848511 Management Team Gary Phelps Editor in Chief Tim Saunders Managing Director Richard Clay Head of Advertising Dean Barber Circulation Director
