Skupina Laško - Strategy summary 2015-2019

Laško Group strategy 2019
Laško, October 2014
Our vision is to become leading regional
producer of beer products and soft drinks
Our vision
Leader in
brewery
By 2025 our brands will bring us
among top three leading beer
producers in South East Europe.
Recognized
soft drinks
producer
Laško
Group
Supply chain
excellence
We will stand for innovation in beer
and soft drinks products and
excellence in operations.
Our vision is guiding us on the way to reach
strategic goals
Path to reaching strategic goals
Our 2019 goals
“We are leading - translating vision into reality“:
leading regional producer of beer products and
soft drinks.
175,5* mio EUR of
revenues
“Follow the Value”: We are focusing strategy on
the critical factors that drive sustainable and
profitable growth for our shareholders.
52,1 mio EUR
EBITDA
„One plus one is more than two“: Operational
excellence, streamlined corporate culture and
organization.
Sustainable debt to
EBITDA ratio
Winning the “Hearts and Minds” of employees: We
have developed a passionate vision of the future
and an ambitious strategic goals.
In 2014 Laško Group (Pivovarna Laško and Pivovarna Union) revenue was 160,3 mio
EUR, EBITDA 33,3 mio EUR
* Revenues form sales of products and services
Laško Group 2019 strategic goals are
supported by holistic business strategy
Key questions and answers of Laško Group 2019 strategy
What are Laško Group
current performance and
challenges?
Change of market dynamics towards discount retailers and private labels
Consolidation of retailers and beer producers on foreign markets
High indebtedness
Opportunity to optimize supply chain and business processes
Where should Laško Group
compete?
Laško Group can best compete on it‘s core markets
- Defend market position in Slovenia
- Grow on foreign markets (outperform market growth)
How can Laško Group win?
Which actions should Laško
Group take to win?
Laško Group must follow main strategic directions:
- Stabilize and Restructure
o Operational restructuring
o Legal merge of Pivovarna Laško and Pivovarna Union
o Deleveraging
- Focus and Improve
o Focus on the market, fill the go-to market gaps in Slovenia and foreign markets
12 strategic projects
Tomorrow, Laško Group will be unified and in
brewing focused company
 Sale of stake in dependent companies Delo and Radenska will continue.(1)
 Recapitalization process will continue (recapitalization of minimum 75 mio EUR).
 Pivovarna Laško and Pivovarna Union will legaly merge into an unified company (planned
for 1.1.2016).
Laško Group
Brewing, Soft Drinks,
Water
Laško Group scope today (2014) and tomorrow (2019)
(1)
Defined in the Restructuring agreement and Standstill, which was signed by Laško
Group with creditor banks in the end of April 2014.
Brewing, Soft Drinks,
Water
Our brands – Our treasure
 In Laško Group we will focus in developing and investing in our own brands, as well as in
strengthening their market positions.
 We will strengthen our presence in foreign markets, with an emphasis on Bosnia and
Herzegovina, Croatia, Italy, Kosovo and Serbia, next to selectively entering new markets.
 We will keep our market position as the leading brewer in Slovenia.
We will invest in technology and energy
efficiency
 A significant portion of cash flows will be dedicated to new investments, increasing
technology and energy efficiency, improving logistics and sustainable business.
Cumulative investments across next 5 years (until 2019), will surpass the depreciation
level.