Profile

Section:
Continuous Commitment/ Offering
Program:
“Travelling In the World of Knowledge”
Company Profile
•
Η WIND Hellas today is one of the largest telecommunications providers
in Greece with a turnover that exceeded €1,26 billion in 2008 and over
5.5 million clients in mobile, fixed and broadband services.
•
Founded in 1992 it began its operations in the Greek market with a
company name TELESTET on June 29 1993, the same date that the first
call over mobile was realized in our country.
•
After a series of acquisitions the company, having been renamed to TIM,
is acquired in 2007 by Weather investments S.P.A. the company that
controls the international telecommunications group Orascom.
Company Profile
•
As a member of the group Weather Investments, WIND continues its
development in the Greek market.
•
The completion of its merger with Tellas – a fixed and broadband
communications provider - is a landmark for the company
•
Having fully embodied the infrastructure, operations and services of
Tellas, WIND Hellas has been established as one of the largest
telecommunications providers in Greece, with the capability of offering
consumers, mobile and fixedtelephony as well as Internet in an integrated
package from one point of sale and service.
Philosophy
•
The company’s philosophy is to have a leading role in the Greek market of
telecommunications by emphasizing on customer needs and offering
integrated telecommunication solutions, benefiting from the high
know-how and international dominance of the group
•
Within this framework, and recognizing that the industry of
telecommunications affects people and the community on many levels,
financial, work related, environmental, and social, the company integrates
its daily activities in a multifaced Social Responsibility strategy that
addresses both people of the company and the community at large.
CSR – The Program “In Action”
•
Through the Social Responsibility program “In Action”, WIND has
developed actions with continuity , remaining true to its targets and vision
for the future.
•
The program “In Action” includes actions that address both WIND
employees as well as the community, covering basic social needs.
•
The program “In Action” supports actions with respect to:
 Offering and buying products and services with the purpose of covering important social needs
 Informing and activating citizens to adopt a responsible behavior towards the environment.
 Informing and activating company employees, urging them to develop voluntary offering becoming
ACTIVE CITIZENS
 Supporting NGO’s and organizations that have as their main goal to protect the environment and
support people and mainly children that are in need.
• The program “Travelling in the World of Knowledge” in included in this
framework
CSR – Education Program “In Action”
•
WIND supports education in a multifaced
manner through the program “In Action”
•
The company believes that it supports and
promotes the development of knowledge and
rewards effort while executing at the same time a
wide plan of actions that is based on tow main
axis:

Adopting new programs that enforce equal access to all
to education and reward.

Supporting every effort aiming at increasing knowledge
and personal skills.
“Travelling in the World of Knowledge” - Description
•
Supporting children that are the future of our community, WIND has,
since 2001, begun the program “Travelling in the World of Knowledge”
through which it identifies the needs of schools in remote areas of the
country or in areas that have been affected by natural disasters.
•
In this way, WIND, is trying to bridge, the social and digital gap by
providing the required modern technological equipment.
“A Travelling in the World of Knowledge” - Description
•
Until this day, WIND has visited* 320 schools that are located in remote and
border areas in Evros, Dodekanisa, Nothern Sporades, Ioannina,
Thesprwtia, Ikaria, Lemnos, Psara, St Efstration, Lesbos, Chios, Samos,
Chania, Rodopi, Xanthi, Messinia, Fthiotida, and Arcadia covering their
needs in technological equipment
•
* Note: the supply, transport and installation of the equipment in done exclusively by the company’s
work teams.
“Travelling in the World of Knowledge” – Areas of
Greece that the program has visited.
“Travelling in the World of Knowledge” – The
Challenge
The biggest challenge that the company had to deal with
was the implementation of a Corporate Social
Responsibility Program that would have a precise
positive outcome in the daily life of the educational
community with consistency and long-term
commitment toward social responsibility, establishing it
as a social “institution” for the company and not as a
“communication firework”
“Travelling in the World of Knowledge” Strategy
•
Building on the concept, “Travelling in the World of Knowledge” and
an implementation that:
 Offer long-term benefits
 Can be expanded (in time and geography) and repeated
 Can offer measurable results
 Is targeted and has a local dimension
“Travelling in the World of Knowledge”- Goals
Contributing to Social Development of the location Bridging the digital gap
Support of sensitive social groups and mainly children
Raising public awareness and underlining the problems that
respective societies face in education matters.
Building relationships with local communities and local
media
Promoting the company profile and image and advancing
the organization’s social profile.
“Travelling in the World of Knowledge” - Target
Group
MEDIA
Local  TV, Radio, Print
National  Correspondents, Telco
reportage, CSR
OPINION FORMERS
Commercial chambers, local
businessmen, structural &
sector bodies
ΟΤΑ-PERIPHERIES
Representatives of local
government bodies
PUBLIC
OPINION
GOVERNMENT-OPPOSITION
Local Members of Parliament
Local authorities’ representatives
NGO / NON PROFIT
ORGANISATIONS
Local Organizations
Opinion formers in national level
“Travelling in the World of Knowledge”:Message Platform
Contribute to the social and financial
development of the world
Being next to the daily pupils’
problems
WIND is not restricted in offering
telecommunication services offering, but
extends its actions having as a goal the
upgrade of the educational progress and
the improvement of the daily life in
remote areas of Greece
“Travelling in the World of Knowledge” Actions
Preparation Stage
Communications & Sensitization Actions
Actions for the development of the local community
Preparation Stage
•
The implementation of the program “Travelling in the World of Knowledge”
demanded a time-consuming and difficult preparation stage, which included:
 Conduction of systematic research & schools mapping around Greece for the identification
of educational needs
 Selection of areas & schools based on the needs intensity
 Configuration of an analytical project action plan
 On-site visits from WIND’s executives for meetings with the educational community and to
the corresponding schools for the implementation of the first investigative contacts
 Selection of event venues
 Coordination and management of all involved collaborators (event venues, branding –
staging partners, photographers, presents, courier, etc.)
 Formation of media lists
 Formation of guest lists
 Mapping of project’s overall stakeholders for the development of an informative Direct
Mail campaign
Communication & Sensitization Actions
Implementation of a dynamic communication plan for the sensitization of the
public opinion, and also for the elevation of the problems that local
communities face regarding education issues. More specifically:
 Press Conferences implementation, targeting local media and local
communities representatives: Mayors, Public sector representatives, and the
Ministry of Education, Lifelong learning and Religious Affairs
 Articles & interviews placement
 Implementation of direct mail campaigns, targeting over 2.000 government
representatives, opinion formers and private services aiming at raising
awareness about important issues that specific areas in Greece are facing
 Advertising campaign -investing mainly in local media
 Promotion of the program through the 15.000 Christmas company cards that
are sent out every year, with different “thematic” each year based on the are that
the program is implemented
 Creation of an e- banner for the campaign’s internet implementation
Inserts (indicative)
Press Conference invitation – (indicative)
Press Pack (indicative)
Special Leaflet
CD
Press Release
Ations for the development of the local community
•
For the further development and financial support of the local communities,
apart from the advertising investment made in local media through the
advertising campaign, the whole organizational structure, such as the
photographical coverage, the venues rentals, the transportation and
installation of the technological equipment etc, is implemented from local
businesses and local professionals.
•
In parallel, instead of the traditional purchase of Christmas gifts for partners,
WIND chooses the local producers and entrepreneurs to purchase and
send its presents.
•
With that way more than 90 local producers, agricultural associations,
businessmen & citizens have been supported financially up to now.
Results
•
More than 320 schools that are located in remote areas in Evros, Dodecanese,
North Sporades, Ioannina, Thesprotia, Lesvos, Chios, Samos, Chania, Rodopi,
Xanthi, Messenia, Fthiotida and Arcadia, from 2001 until today, have received
important technological equipment such as PCs, Fax machines, printers,
projectors, digital classrooms (interactive boards with short projection projectors),
TVs and other, which have covered their basic needs.
•
A large number of scholars have the chance to adopt new technologies and
through this way to improve their day-to-day life.
•
More than 90 local businesses, producers and citizens were financially
supported through the implementation of the program.
Results
•
327 local media received a substantial financial support through WIND’s
communication plan
•
The publicity exceeded in total, through the 8 years from the beginning of the
program, the 500 references in national and local media (print & electronic).
Continuous Engagement/ offer
WIND remaining loyal to its commitment to corporate social responsibility, by
implementing programs that offer long-term benefits to the community, will
continue to implement the program “Travelling in the World of Knowledge”
in 2010.