APARTHOTELS ADAGIO® ACCELERATES ITS INTERNATIONAL

APARTHOTELS ADAGIO® ACCELERATES
ITS INTERNATIONAL EXPANSION, IN
BRAZIL AND THROUGHOUT THE REST OF
THE WORLD
Press release, february 2014
To keep pace with the brand's growth, Aparthotels Adagio® plans to set up 40 aparthotels
in the main cities of the large emerging country Brazil.
Other locations such as Russia, Italy and the Middle East have also been given pride of place,
sending a strong signal about the brand's international ambitions.
BRAZIL, AN UNMISSABLE DESTINATION
As the largest economic power in Latin America, Brazil will welcome the football World Cup in 2014 and the
Summer Olympic Games in 2016. These two high-profile events will attract millions of visitors and further
promote the country's growth and its appeal.
Aparthotels Adagio® will be there to make the most of this fantastic opportunity. The brand entered the Brazilian
market at the end of December 2013 by opening 7 aparthotels simultaneously. In all, it plans to create a
network of 40 addresses throughout the country as part of a master franchise agreement signed with its
shareholder Accor.
The first Adagio aparthotels were set up in renovated former Accor hotels. They cover 4 destinations,
with 3 aparthotels in São Paulo, one in Porto Alegre, one in Curitiba and one in Belo Horizonte.
These 7 aparthotels represent a total accommodation capacity of 1100 apartments.
Adagio in Brazil
The brand entered the Brazilian market at the end of December
2013 by simultaneously opening 7 aparthotels.
For Martine Balouka-Vallette, CEO of Aparthotels Adagio®, Brazil is now an unmissable country where the brand
must have a presence. “We want to keep pace with this growing market and we are all the more confident
in the success of our concept especially since our Adagio product very closely matches Brazilians' lifestyles and
consumption patterns”.
NEW FRONTIERS FOR THE BRAND
These first steps for the brand in Brazil are part of an ambitious international expansion strategy, as
demonstrated by further openings.
Aparthotels Adagio® opened two new destinations in 2013 in fact. In Italy, the Adagio Rome Balduina opened
its doors at the beginning of November 2013 in a leafy suburb.
In Russia, the new Adagio Moscow Pavelteskaya welcomed its first customers in December 2013 in one of
the Russian capital's business districts a short walk away from the metro station of the same name.
To break into the very dynamic Russian market, the brand chose a particularly strategic location at the heart
of a hotel complex which also contains two hotels belonging to its shareholder Accor.
Business and leisure customers, who are increasingly numerous in Moscow, will be able to immerse themselves in
the capital city's atmosphere and set off from one of the city's liveliest suburbs, close to Kievsky Station.
Adagio Moscow Pavelteskaya
These recent openings
point to Adagio's very
strong growth which is
making inroads into the
Middle East.
These latest openings point to Adagio's very strong growth which is making inroads into the Middle East with the
signing of a contract for an Adagio in Doha (Qatar). This region offers enormous growth potential for the brand
with two aparthotels opening in Abu Dhabi and Dubai in 2014.
IN FRANCE, THE ADAGIO ACCESS ECONOMY RANGE IS MAKING PROGRESS
And lastly, Aparthotels Adagio® is continuing to expand in France, especially across its Adagio access range.
Intended for customers looking for affordable prices and a practical, comfortable environment, this range is the
brand's economy offering. It is now experiencing strong growth in France, with some fifty addresses in France, two
new openings at Le Havre and Clichy at the end of 2013 and another in Paris-Reuilly in January 2014.
Adagio access Le Havre Les Docks
The Adagio access range is
experiencing strong growth in
France with some fifty
addresses.
Le Havre :
Opened in October, Adagio access Le Havre Les Docks is ideally located in the new heart of the city's business
area, a symbol of urban renewal in Le Havre. It has 110 apartments.
Clichy :
Adagio access Paris Clichy is a new building with 139 apartments. It is very close to the Paris city gates, located
600 m from the Clichy-Levallois station which links to the city of Paris in just 6 minutes.
Paris-Reuilly :
Close to the Nation and Bastille metro stops and the gare de Lyon TRAIN station, the new Adagio access Paris
Reuilly is the ideal starting point for both business and leisure stays in east Paris. It has 86 apartments.
Aparthotels Adagio®, No. 1 in Europe, offers modern apartments with a fully equipped kitchen and hotel services in urban locations for
extended stays, with tiered pricing for stays of 4 nights onwards. The result of the joint venture formed between the Accor and Pierre &
Vacances-Center Parcs groups in 2007, the brand provides 2 product ranges: Adagio: in the contemporary midscale aparthotels at the heart
of Europe’s leading cities; Adagio access: economic range, functional aparthotels located on cities’ doorstep. The network consists of 100
aparthotels and 10,000 apartments in Europe, and is set to expand to 150 aparthotels and 19,000 apartments worldwide by 2016.
All information about Aparthotels Adagio® can be found at: www.adagio-city.com
Press Contact Aparthotels Adagio®
[email protected]
Judy-Gaëlle Ranaivoson - +33 (0)1 58 21 52 26 / Alexandre Costes - +33 (0)1 58 21 64 29
Latest news : http://www.adagio-city.com/press
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