FY2015 1H

FYE March 31, 2015
Second Quarter Results
November 11, 2014
Hiroshi Hayakawa
Chairman and CEO
Topics for 1H
VISION
2ndSTAGE
FY2015-FY2019
≪5 Media Strategy≫
Sustaining superior position in terrestrial / BS / CS (Core Businesses).
Expanding non-broadcast businesses by designating
Internet & “Media City” as growth businesses.
Note: “FY2015” refers to the fiscal year ending March 31, 2015 and all other fiscal years are referred to in the same manner.
4
Growth Businesses(“Media City”)
TV Asahi - Roppongi Hills Summer Festival
SUMMER STATION
(37 days, from 7/19 to 8/24)
Recorded ４.４５ million visitors
© Fujiko Pro, Shogakukan, TV Asahi, SHIN-EI, ADK
55
Non-broadcast Businesses
Key Initiatives in 1H
STAND BY ME Doraemon
Motion
Pictures
 First-ever 3D CG animated Doraemon movie,
commemorating the 80th birthday of Fujiko F.
Fujio
 Box office revenue exceeding 8.2billion yen
 To be distributed in 59 countries and regions
International Development of Doraemon
Overseas
Business
 First U.S. nationwide broadcast of a localized
English-language version on Disney XD (started Jul. 7)
 Already broadcast in approx. 40 countries and regions,
mainly in Europe and Asia
 To be distributed in 100 countries, in Eastern Europe and the
Middle East, etc., through Disney CEEMEA
Doraemon North
American version
6
Core Businesses(Terrestrial) - Viewer Ratings
FY2015 1H Terrestrial Viewer Ratings
TV Asahi
NTV
TBS
(Mar.31, 2014～Sept.28, 2014）
Fuji TV
TV Tokyo
All Day
②
7.0
‐0.6 ①
8.3
＋0.5 ④
5.7
‐0.6 ③
6.6
‐0.3 ⑤
3.1
＋0.3
Golden
Time
②
10.1
‐1.3 ①
12.3
＋0.7 ④
9.4
‐0.5 ③
9.7
‐0.7 ⑤
7.1
＋0.2
Prime Time ②
10.7
‐1.0 ①
12.3
＋0.7 ④
9.3
‐0.6 ③
9.9
‐0.8 ⑤
6.7
＋0.2
①
7.2
‐0.8 ②
7.0
＋0.7 ④
4.7
＋0.2 ③
5.1
‐0.3 ⑤
2.9
＋0.2
Prime2
Note: Numbers in circle refers to ranking among commercial stations.
（Source：Video Research）
Major Programs with High Viewer Ratings
Highly anticipated Japan national soccer team matches captured high ratings.
2014 FIFA World Cup Brazil™ Japan vs Colombia
June 25 (Wed.)
37.4％
AFC Women’s Asia Cup 2014
Semi-final match Japan vs China
May 22 (Thur.)
18.5％
AFC Women’s Asia Cup 2014
Final match Japan vs Australia
May 25 (Sun.)
20.6％
7
Core Businesses(Terrestrial) – Advertising Revenue
Achieved increase in both time and spot
ad revenue
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Time Sales
43,215
44,871
＋1,656
＋ 3.8%
Spot Sales
49,207
50,852
＋1,644
＋ 3.3%
92,422
95,724
＋3,301
＋ 3.6%
Advertising
Revenue
Time Sales
 One-off programs: Revenue increase, contributed by 2014 FIFA World Cup
Brazil™ and AFC Women's Asia Cup 2014, among other programs
 Regular programs: Unit price increases achieved, mainly for variety programs
8
Results for 1H of FY2015
Consolidated
Net Sales
Operating Income
Recurring Profit
Net Income
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
131,279
9,663
10,850
5,593
138,571
7,352
8,303
6,084
YoY
＋7,292
△2,311
△2,547
＋ 491
TV Asahi Holdings Corporation & TV Asahi Corporation Adjusted Consolidated
Net Sales
Operating Income
Recurring Profit
Net Income
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
109,074
6,276
8,532
4,856
115,201
3,837
5,984
4,228
Note: The results of FY2014 1H are former TV Asahi Corporation nonconsolidated results.
YoY
＋6,127
△2,439
△2,547
△ 627
YoY(%)
＋ 5.6%
△23.9%
△23.5%
＋ 8.8%
(mm of yen)
YoY(%)
＋ 5.6%
△38.9%
△29.9%
△12.9%
9
Plans for 2H
Core Businesses(Terrestrial)
High viewer ratings for popular drama series
Aibou (PARTNERS) Season 13
Doctor-X
(Wed., 9:00 PM)
(Thur., 9:00 PM)



Average viewer rating of 18.3% (average for four
episodes)
Maintained 2nd highest rating for a commercial
station drama series in the autumn programming
season
The third season for Ukyo’s third partner Toru Kai.
Scheduled for broadcast for six months through
the winter programming season again this FY



Average viewer rating of 21.7% (average for five
episodes)
Maintained highest rating for a commercial station
drama series in the autumn programming season
The long-awaited third season for Doctor-X.
Previous average viewer ratings were 19.1% for
the first season and 23.0% for the second season.
11
Core Businesses(Terrestrial)
Changes to weekend and late night variety programming
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Sakagami
Shinobu no
Seichoman !!
18:00
Sugoidesune !!
Shisatsudan
19:00
Bikkurimu
Woman of the
Crime Lab
（Yasuko
Sawaguchi）
20:00
Aibou
season13
（Yutaka
Mizutani）
21:00
Doctor-Ｘ
（Ryoko
Yonekura）
22:00
Kurofuku
Monogatari
（Kento
Nakajima）
23:00
24:00
Bucchake ji
OL Club
New Variety Program
Kurenai
Research
Hajimete○○
Yattemita
Shikujiri
Sensei
New Drama Program
12
Core Businesses(Terrestrial) - Viewer Ratings
Autumn programming season and 2014 annual average viewer ratings
FY2015 Autumn Programing Season
TV Asahi
NTV
(Sept.29, 2014～Nov.9, 2014）
TBS
Fuji TV
TV Tokyo
All Day
②
7.4
‐0.3 ①
8.5
＋0.4 ④
6.0
＋0.1 ③
6.8
‐0.5 ⑤
3.1
＋0.2
Golden
Time
②
11.9
‐0.7 ①
12.6
‐0.2 ③
10.0
＋0.2 ④
9.9
‐0.8 ⑤
6.9
‐0.1
Prime Time ②
12.2
‐0.5 ①
12.5
‐0.1 ④
9.9
＋0.5 ③
10.1
‐1.0 ⑤
6.5
‐0.1
①
7.2
‐0.2 ②
6.9
＋0.5 ④
4.9
＋0.6 ③
5.1
‐0.4 ⑤
2.5
±0.0
Prime2
2014 Annual
(Dec.30, 2013～Nov.9, 2014）
TV Asahi
NTV
TBS
Fuji TV
TV Tokyo
All Day
②
7.3
‐0.5 ①
8.4
＋0.4 ④
5.9
‐0.6 ③
6.8
‐0.1 ⑤
3.1
＋0.2
Golden
Time
②
10.8
‐1.2 ①
12.5
＋0.5 ④
9.6
‐0.5 ③
10.0
‐0.5 ⑤
7.3
＋0.4
Prime Time ②
11.4
‐0.9 ①
12.4
＋0.5 ④
9.4
‐0.6 ③
10.2
‐0.5 ⑤
6.9
＋0.4
①
7.4
‐0.8 ②
6.9
＋0.7 ④
4.7
＋0.1 ③
5.2
‐0.1 ⑤
2.8
±0.0
Prime2
Note: Numbers in circle refers to ranking among commercial stations.
（Source：Video Research）
13
Core Businesses(BS&CS)
Current integrated programming include Pan Pacific
Swimming Championships 2014 (Aug. 21 to 24), FIA Formula-e
CHAMPIONSHIP (started Sept. 13), ISU Grand Prix of Figure
Skating (started Oct. 25), ATP World Tour Finals (started Nov. 9).
 December 1, 2015 marks BS Asahi’s 15th anniversary.
 The 15th anniversary period starts January 2015.
 Planned broadcasting of 15th anniversary special programs and other
programs to win the top ranking in the BS broadcaster audience rating
survey
14
Growth Businesses(“Media City”)
Key Initiatives in 2H
Strengthen linkage between “Media
City” and broadcasting.
 Following broadcasting on CS, start of terrestrial broadcasting of EX
THEATER TV in October (1st and 3rd Wed., late night starting at 2:21 AM）
 Convey the appeal of EX THEATER by introducing upcoming attractions
and showing scenes from actual live performances.
 On New Year’s Eve, the program’s live countdown event to be held
EX THEATER Roppongi 1st anniversary
 November marks the 1st anniversary
 Excellent theater utilization rate
 To commemorate the 1st anniversary, scheduled
performance of “Once,” the Broadway musical that won
eight Tony awards (Nov. 27 to Dec. 14)
15
Non-broadcast Businesses
Key Initiatives in 2H
This year’s established popular events
Special
Events
 TV Asahi Dream Festival (Oct. 11 to 13) drew 33,000 jubilant
participants
 6th holding of Dai-Tsukemen Haku (a dipping noodle fair)
(Oct. 2 to 29, Okubo Park)
More than 120,000 visitors!
Start of the Hodo Headlines service for all mobile phone carriers
Internet
Related
In addition to au Headlines, start of provision of the Hodo Headlines service
for all carriers (Oct. 16 start)
Holding of the Sekigahara Exhibition Commemorating the
400th Anniversary of the Death of Tokugawa Ieyasu
Special
Events
 Exhibition of more than 250 objects associated with military
commanders, including national treasures, important cultural
properties, and items publicly exhibited in Japan for the first time
 Scheduled for exhibition in Tokyo (Mar. 28 to May 17, Edo-Tokyo
Museum), Kyoto, and Fukuoka
16
FY2015 Forecast
Consolidated
(mm of yen)
Annual
FY2014
FY2015
267,928
281,500
Operating Income
17,748
Recurring Profit
Net Income
Net Sales
Production Costs
(mm of yen)
YoY
YoY(%)
＋13,571
＋5.1%
18,000
＋
251
＋1.4%
19,751
18,800
△
951
△4.8%
11,678
12,200
＋
521
＋4.5%
FY2014
FY2015
YoY
YoY(%)
82,362
86,495
＋4,132
＋5.0%
17
Masaya Fujinoki
Executive Director
Consolidated Results
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Net Sales
131,279
138,571
＋7,292
＋ 5.6%
Operating
Income
9,663
7,352
△2,311
△23.9%
10,850
8,303
△2,547
△23.5%
5,593
6,084
＋ 491
＋ 8.8%
Recurring Profit
Net Income
19
TV Asahi Holdings Corporation and
TV Asahi Corporation Adjusted Consolidated Results
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Net Sales
109,074
115,201
＋6,127
＋ 5.6%
Operating
Income
6,276
3,837
△2,439
△38.9%
Recurring Profit
8,532
5,984
△2,547
△29.9%
Net Income
4,856
4,228
△ 627
△12.9%
Note: The results of FY2014 1H are former TV Asahi Corporation nonconsolidated results.
20
Subsidiaries Results
Asahi Satellite Broadcasting, Ltd.
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
6,095
1,090
1,102
846
Net Sales
Operating Income
Recurring Profit
Net Income
6,799
1,101
1,105
699
YoY
＋703
＋ 11
＋ 3
△147
CS One Ten, Ltd.
Net Sales
Operating Income
Recurring Profit
Net Income
YoY(%)
＋11.5%
＋ 1.0%
＋ 0.3%
△17.4%
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
2,911
119
119
73
3,108
108
108
66
YoY
＋197
△ 10
△ 11
△ 7
YoY(%)
＋ 6.8%
△ 9.1%
△ 9.2%
△ 9.8%
21
Sales and Income by Segment
(Consolidated)
＋9.2
Music
Publication
＋3.0
9.6
TV
Broadcasting
Music
Publication
138.5
Adjustments
Other
Businesses
TV
Broadcasting
△4.2
Other
Businesses
7.3
Adjustments
△1.3
△0.7
△0.7 △0.2
131.2
FY2014
1H
Net Sales
Operating
Income
(bn of yen)
(bn of yen)
FY2015
1H
FY2014
1H
Note: The segment information for FY2014 1H has been restated herewith in accordance with the revised classification.
FY2015
1H
22
TV Broadcasting Business
(mm of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
113,073
122,350
＋9,277 ＋
8.2%
Network Time
43,215
44,871
＋1,656 ＋
3.8%
Spot
49,207
50,852
＋1,644 ＋
3.3%
Sales of Programs
6,581
6,318
△ 262 △
4.0%
BS & CS
5,148
11,937
Other
8,919
8,369
△ 550 △
7,688
6,327
△1,360 △ 17.7%
Net Sales
Operating Income
＋6,788 ＋131.8%
 Large increase in BS & CS due to factors including consolidation of BS
Asahi as a subsidiary, etc.
6.2%
23
Time Sales Revenue (Terrestrial)
(mm of yen)
FY2014
FY2015
YoY
YoY(%)
1Q
21,527
23,006
＋1,479
＋6.9%
2Q
21,688
21,865
＋ 177
＋0.8%
43,215
44,871
＋1,656
＋3.8%
1H
3Q
23,066
4Q
21,668
2H
44,734
Annual
87,950
Major Differences in 2Q(Jul.-Sept.)

Revenue increase due to the impact
of unit price increases for regular
programs and SUMMER STATION
special programs, despite the
absence of revenues from 2014
FIFA World Cup Brazil™ Final Asian
Qualifiers and other programs aired
in FY2014
(％)
Year on Year Growth
FY2013
FY2014
FY2015
24
Spot Sales Revenue (Terrestrial)
(mm of yen)
FY2014
FY2015
YoY
YoY(%)
1Q
26,888
27,168
＋ 280
＋1.0%
2Q
22,318
23,683
＋1,364
＋6.1%
49,207
50,852
＋1,644
＋3.3%
1H
3Q
27,007
4Q
27,271
2H
Annual
54,279
103,486
Year on Year Growth
(％)
Share in
the Tokyo Spot Sales Market
1H(Apr.-Sept.)：
23.3%（YoY±0.0）
Note: Share figures are estimated figures.
2013
2014
25
Program Production Costs(Terrestrial)
FY2014
(mm of yen)
FY2015
YoY
YoY(%)
1Q
20,025
23,090
＋3,065
＋15.3%
2Q
20,067
20,852
＋ 785
＋ 3.9%
40,092
43,943
＋3,850
＋ 9.6%
1H
3Q
21,410
4Q
20,859
2H
42,270
Annual
82,362
Major Differences in 2Q(Jul.-Sept.)

Production costs increase due to factors including special programming coinciding
with TV Asahi -Roppongi Hills Summer Festival SUMMER STATION
26
Music Publication Business
(mm of yen)
FY2014 1H FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Net Sales
8,105
3,816
△4,288
△52.9%
Operating Income
1,199
418
△ 780
△65.1%

Sales and income
decrease in the absence
of national tours of three
major artists staged in
1H FY2014, despite
positive factors including
the release of a new
album by KETSUMEISHI
<KETSUMEISHI>
NEW ALBUM
“KETSUNOPOLIS 9”
<SHONAN NO KAZE>
NUMBER SHOT 2014
27
Other Businesses
(mm of yen)
Net Sales
Operating Income
FY2014 1H FY2015 1H
YoY
YoY(%)
(Apr-Sept, 2013)
(Apr-Sept, 2014)
14,952
17,966
＋3,013
＋20.2%
800
589
△ 210
△26.3%
Sales of Major Other Businesses
(mm of yen)
FY2014 1H
FY2015 1H
Shopping
4,061
3,032
△1,028
△ 25.3%
Special Events
1,832
3,012
＋1,179
＋ 64.3%
Motion Pictures
905
2,552
＋1,646
＋181.8%
Internet Related
2,127
2,434
＋ 306
＋ 14.4%
Equipment Sales/Lease
1,579
1,699
＋ 119
＋
888
1,257
＋ 369
＋ 41.6%
DVD
YoY
YoY（％）
7.6%
28
Major Other Businesses
Shopping
 Revenue decreased due to factors including the impact of the consumption tax
increase.
 Catalog sales were reinforced to compensate for a decline in TV shopping revenues.
Although sales of high-priced products were sluggish due to the impact of the
consumption tax increase, sales of popular TAPING SPATS (leggings), kitchen items,
and gourmet buying club products increased

Special
Events
Despite cancellation of the Paul McCartney Japan Tour, revenue increased due to
the staging of TOKYO METROPOLITAN ROCK FESTIVAL 2014, an innovative
music festival, and the holding of TV Asahi-Roppongi Hills Summer Festival
SUMMER STATION, the Company’s first major summer event.
Motion
Pictures
 A sharp increase in revenue as a result of factors including STAND BY ME
Doraemon, the first-ever 3D CG animated Doraemon movie, which was released on
August 8 and became a major hit with box office revenue exceeding 8.2 billion yen.
Internet
Related
 Revenue increased on sharply higher sales of Tele Asa Douga and other videorelated services.
 The au Headlines site saw a steady increase in the number of visitors and
contributed to the revenue increase.
ＤＶＤ
 Revenue increased on strong sales of TRICK, BORDER, and other titles.
 The 1H release of AIBOU also contributed to the revenue increase.
29
Capex and Depreciation
(bn of yen)
Capex
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Outlook for
FY2015
Consolidated
4.52
3.90
△0.61
△13.6%
9.98
TV Asahi
Corporation
4.27
3.60
△0.67
△15.9%
9.70
Depreciation
(bn of yen)
FY2014 1H
FY2015 1H
(Apr-Sept, 2013)
(Apr-Sept, 2014)
YoY
YoY(%)
Outlook for
FY2015
Consolidated
4.52
4.80
＋0.28
＋6.3%
9.94
TV Asahi
Corporation
4.18
4.41
＋0.23
＋5.6%
9.25
Note: The TV Asahi Corporation’s results of FY2014 1H are former TV Asahi Corporation nonconsolidated results.
30
Dividend per Share
End of 2Q
End of FY
Common Dividend
Common Dividend
FY2013
1,000
10
FY2014
10
10
FY2015
(Outlook)
15
15
(yen)
Special / Commemorative
Dividend
10
(Special)
10
(Commemorative)
-
Note: Effective October 1, 2012, the company conducted a 1:100 share split. The figure for the
dividends per share at the end of the second quarter of FY2013 shows the amount of the actual
dividend distributed before the share split.
31
Reference Materials
Spot Industry Information (Terrestrial)
FY2015 2Q (July – Sept.)
YoY
Source of Energy & Industrial Machines
Foods
Beverages & Liquors
Pharmaceuticals & Medical Supplies
Cosmetics & Toiletries
Clothing & Wear Accessories
Business Machines & Office Supplies
Consumer Electronics
Automobiles
Homeware
Game & Software＆Sporting Goods
Housing & Housing Materials
Publishing
Communications Media & Internet Devices
Retail
Finance & Insurance
Transportation & Movies & Leisure
Food-service & Various Services
Government & Public Institution
Education & Medical-service & Religion
Other
Total
227.3%
84.6%
87.7%
118.2%
129.3%
128.7%
72.7%
150.4%
106.8%
105.0%
130.6%
120.6%
76.3%
132.9%
91.4%
89.1%
95.7%
104.9%
99.6%
113.7%
74.1%
106.1%
FY2014 2Q (July – Sept.)
Share
YoY
Share
0.7%
7.9%
9.0%
6.7%
6.7%
1.3%
0.8%
2.1%
9.6%
1.9%
7.0%
5.5%
1.4%
12.8%
3.9%
7.7%
7.5%
5.4%
0.5%
1.5%
0.0%
100.0%
77.2%
87.8%
106.8%
96.3%
88.9%
70.9%
161.8%
46.2%
170.6%
174.3%
158.5%
188.8%
112.1%
96.8%
87.0%
140.9%
135.0%
137.1%
283.3%
112.8%
38.8%
113.1%
0.3%
10.0%
10.9%
6.0%
5.5%
1.1%
1.1%
1.5%
9.5%
1.9%
5.6%
4.9%
2.0%
10.2%
4.5%
9.2%
8.3%
5.5%
0.5%
1.4%
0.1%
100.0%
Note: From FY2015, we changed the Spot Industry Information’s grouping. The results of FY2014 2Q calculated on the assumption that the change was
conducted on April 1, 2013.
33
Terrestrial Viewer Ratings Trend
（％）
Prime Time
(7pm-11pm)
Golden Time
(7pm-10pm)
Prime 2
(11pm-1am)
All Day
(6am-midnight)
（Source：Video Research）
34
Future Topics for Other Businesses
Special
Events
11/9-30
Musical “Alice in Wonderland”
11/15-16
KNOTFEST JAPAN 2014
11/27-12/14
Broadway Musical “Once”
12/11-18
Sado Yutaka & WDR Sinfonieorchester Köln,
Beethoven Symphony No.9
1/9-18
Stage “Kikujiro & Saki”
3/14-16, 29, 4/8-9 Ebizo Ichikawa’s Special Performance, The Tale of Genji
3/28-5/17
DVD
Investment
In Motion
Pictures
Dai Sekigahara Ten (Tokyo)
11/5
Shinigami-kun
12/3
Miyamoto Musashi
12/17
Keishityo Sousaikka 9 gakari
1/9
Truth of Zero
2/18
The Knife and the Sword 2
12/13
3/7
Kamen Rider ×Kamen Rider Drive & Gaimu Movie Taisen Full Throttle
Doraemon THE MOVIE Nobita no Uchu Eiyuki (Space Heroes)
35
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