Kakaku.com
Transcription
Kakaku.com
Results Briefing for the Third Quarter of the Fiscal Year ending March 31, 2016 Feb 3rd, 2016 Kakaku.com, Inc. Summary 1 tabelog Kakaku.com FY3/2016 3Q highlights Domestic Sales increased 4.3% YoY as strong sales of consumer goods and personal finance categories compensated for a decrease in commissions from broadband service providers. Overseas Monetization trials started in November in Thailand and December in India. Priceprice.com increased its number of unique users (four-country total) to 6.66 mn as of end-December. Domestic The number of fee-paying users surpassed 1.28 mn as of end-December. ARPU at fee-paying restaurants increased from 18,500 in 2Q to 19,500 in 3Q. Overseas The number of unique users reached 960,000 at end-December, 3.3 times the level at end-December 2014, due to stronger ties with SNS sites. New Media Finance Travel business Time Design and real estate information site Sumaity posted strong sales and continued to maintain high growth. Although Finance sales decreased in reaction to a premium rate increase for fire insurance, sales of online insurance contracts were robust. 2 FY3/2016 3Q Results (Quarterly) (Unit: million yen) YoY Full-year forecast Progress relative to forecast 10,558 +14.6% 42,500 70.0% 4,566 5,071 +11.1% 19,700 69.8% Ordinary income 4,913 5,095 +3.7% 19,700 70.1% Net income attributable to shareholders of the parent company 3,120 3,378 +8.3% 13,131 70.4% Operating margin 49.5% 48.0% -1.5pts 46.4% - FY3/2015 3Q FY3/2016 3Q (Oct-Dec 2014) (Oct-Dec 2015) Sales 9,217 Operating income *FY3/15 3Q ordinary income includes a gain on sales of investment securities. 3 Quarterly Sales by Business Category (Consolidated) 10,558 8,777 8,551 16.0% 17.3% 18.2% 24.9% 20.4% (Unit: million yen) 22.8% 24.2% 26.9% 29.4% 18.6% 13.8% 10.7% 12.1% 15.1% 23.8% Shopping 22.0% 23.4% 25.4% 28.2% Note: Amounts exclude intersegment sales and transfers. 9,327 9,217 7,965 7,660 9,881 23.1% 18.8% 9.6% 10.0% 14.6% Service Kakaku.com 10,052 13.0% Advertising 10.1% 12.0% 39.0% 33.9% 36.3% 35.1% 5.9% 2.5% 3Q 7.0% 2.6% 4Q 27.2% 27.5% 34.3% 5.5% 2.4% 3Q 4.9% 2.4% 4Q 5.7% 2.5% 1Q 8.3% 2.3% 2Q FY2013 39.0% 38.1% 7.3% 2.9% 1Q FY2014 10.3% 3.1% 2Q tabelog 7.4% New Media 2.2% Finance 3Q FY2015 Shopping 2,253 2,479 2,145 2,066 2,339 2,353 2,130 2,175 2,513 Service 1,560 2,188 1,481 1,555 1,590 2,317 1,750 1,584 1,538 Advertising 1,159 1,060 953 912 1,276 1,001 941 949 1,377 Tabelog 2,084 2,413 2,729 3,104 3,234 3,408 3,556 3,851 4,119 New Media 422 429 451 705 543 707 676 1,021 782 Finance 179 206 204 206 233 264 270 300 227 4 Quarterly Cost Breakdown (Consolidated) 5,486 5,035 4,836 4,407 3,850 26.9% 4,456 19.2% 19.5% 20.5% 22.4% 22.8% 24.8% 22.2% *1 Commission = Various commissions paid + Advertising agency commissions *2 The number of regular employees, with the average number of temporary employees for each quarter shown separately in parentheses (Unit: million yen) 5,050 4,650 23.8% 22.5% 18.8% 5,487 18.0% 19.9% 22.1% 26.2% 26.8% 27.3% Personnel-related 10.5% Outsourcing 4.0% 3.2% Depreciation 23.8% 19.6% 20.4% 29.2% 30.5% 31.1% 29.7% 30.5% 27.0% 29.3% 11.3% 8.0% 3.5% 3.7% 10.9% 3Q 7.6% 3.0% 3.1% 9.3% 8.5% 3.5% 3.1% 11.7% 4Q 1Q 8.3% 3.5% 3.1% 8.7% 3.4% 3.5% 13.9% 10.4% 2Q FY2013 3Q 9.3% 3.7% 3.3% 9.6% 10.4% 10.3% 4Q 1Q 3.8% 3.3% FY2014 3.7% 3.2% 14.1% 2Q 10.8% 863 1,184 912 926 905 1,196 1,005 1,029 987 Comission*1 784 865 990 1,104 1,152 1,134 1,199 1,213 1,435 1,198 1,346 1,356 1,411 1,383 1,358 1,478 1,468 1,498 Outsourcing 309 332 380 399 405 466 483 619 575 Depreciation 135 132 154 170 159 187 189 200 220 Rent 143 137 138 150 161 166 167 176 174 Other 416 407 522 673 482 524 527 779 594 Employee headcount*2 553(89) 570(90) 616(90) 639(96) 653(97) 660(97) 689(99 ) 695(106 ) Rent Other 3Q FY2015 Advertising Personnel-related Advertising 710(109) Oct-Dec 2015 Breakdown of “Other" expenses ・Server maintenance ¥87mn ・TimeDesign cost of goods purchased ¥264mn ・Goodwill amortization ¥6mn ・Employee recruitment ¥42mn etc. 5 Kakaku.com 6 Kakaku.com Kakaku.com-related businesses' usership The number of users of Kakaku.com and related sites, including Priceprice.com, grew 3.8% YoY. The number of domestic and overseas smartphone users increased dramatically and exceeded the number of PC users as of end-December. Domestic and overseas monthly unique users (in millions) 60 58.11 55.98 Priceprice (Southeast Asia) YoY +3.8% 50 Domestic and overseas monthly unique users Breakdown by device(%) 40 30 Smartphone Kakaku.com (Japan) 20 52% PC 48% 10 0 Dec 2014 Dec 2015 *Monthly users are defined as the number of visitors to the site, not the cumulative number of visits, per month. Visitors who visit the site multiple times within a month are counted as a single user. 7 Kakaku.com Businesses' progress Monthly unique users (in millions) Kakaku.com quarterly Sales Trend (million yen) YoY +4.3% 6,000 5,671 Negative growth YoY from a high level in December 2014 that resulted from products with booming sales 52.25 51.45 YoY -1.5% 50 5,428 5,205 4,821 5,000 55 4,708 45 4,000 40 Dec 2014 3,000 Dec 2015 ARPU (yen) 40 2,000 YoY +5.7% 30 1,000 37 35 20 0 3Q 4Q 1Q FY2014 2Q 3Q FY2015 Shopping 2,339 2,353 2,130 2,175 2,513 Service 1,590 2,317 1,750 1,584 1,538 Advertising 1,276 1,001 941 949 1,377 10 0 FY3/15 3Q FY3/16 3Q ※3month average 8 Kakaku.com Shopping business Quarterly Sales Trend (million yen) YoY +7.5% 3,000 2,000 Durable goods/consumer goods: Sales ratio (%) 1,000 100% 0 3Q 4Q 1Q FY2014 Shopping 2,339 2Q 3Q 80% FY2015 2,353 2,130 2,175 Consumer goods 33% Consumer goods 39% 2,513 60% Quarterly sales growth rates (%) 10% Growth rate rebound as a result of robust consumer goods sales despite slack demand for seasonal products due to warm winter weather 40% Durable goods 67% 20% Durable goods 61% 0% 0% FY3/15 3Q -10% 3Q 4Q 1Q FY2014 Shopping 3.8% -5.1% 2Q 3Q FY2015 -0.7% 5.3% 7.5% FY3/16 3Q *Durable goods: Household appliances, PCs, cameras, etc. *Consumer goods: Fashion Apparels, Accessories, Household items, beverages, etc. 9 Kakaku.com Service business Quarterly Sales Trend (million yen) Breakdown of service revenues (%) 3,000 YoY -3.3% 2,000 42% 3Q 4Q 1Q FY2014 Service 1,590 2Q 3Q FY2015 2,317 1,750 1,584 1,538 Quarterly sales growth rates (%) 20% 58% 72% Information services 28% Telecom service 50% 1,000 0 100% 0% FY3/15 3Q FY3/16 3Q Low-cost smartphone and SIM card contracts Continued sluggish performance from the broadband agency business, but robust performance from personal finance categories and used car searches YoY x2.3 10% 0% -10% 3Q 4Q 1Q FY2014 Service 1.9% 2Q 3Q FY2015 5.9% 18.2% 1.8% 3Q 3Q FY2014 FY2015 -3.3% 10 Kakaku.com Advertising business Quarterly Sales Trend (million yen) YoY +8.0% 1,500 1,000 Ad Sales Breakdown by Device (%) 500 100% 0 3Q 4Q 1Q FY2014 Advertising 1,276 2Q 3Q FY2015 1,001 941 949 Smartphone Ads 17% 1,377 Smartphone Ads 22% 80% Quarterly sales growth rates(%) 60% 20% Buoyant sales of automotive and finance-related advertising 10% 40% PC Ads 83% PC Ads 78% 0% 20% -10% 3Q 4Q 1Q FY2014 Advertising 10.1% -5.6% 2Q 3Q FY2015 -1.2% 4.0% 8.0% 0% FY3/15 3Q FY3/16 3Q 11 Kakaku.com Current status - Action for the electricity liberalization “Kakaku.com Electricity Rate Comparison” provides information on 126 electricity rate plans from 22 companies and the information is constantly being updated. Kakaku.com also has limited offers for its users. The business model will shift from a fee or ad-based model to a commission based model starting April. Electric power suppliers Existing major power companies New Power Producers and Suppliers (PPS) Users Posting of Plans and rates Rate comparison Ad placement Applications • Organization of information • Simulated rate plan comparison • Exclusive rate plans for Kakaku.com users Approx. 50 mn households Switching of Power Suppliers *Starting April 2016 * The number of companies and electricity rate plans on “Kakaku.com Electricity Rate Comparison” as of February 1, 2016. * Source: Population Census of Japan (Ministry of Internal Affairs and Communications, Statistics Bureau, Statistical Survey Department, Survey Planning Division) 12 Kakaku.com Overseas businesses' progress Monthly unique users (in millions) 8 Monetization trials ・Monetization trials utilizing affiliate service providers started in November in Thailand and December in India. ・A monetization trial in Indonesia beginning in January is under consideration. 6.66 YoY x1.8 4 3.73 0 Dec 2014 Dec 2015 *Total monthly users in Philippines, Thailand, Indonesia and India. 13 tabelog 14 Tabelog tabelog-related businesses' usership The number of domestic and overseas users reached a little under 73 mn as of end-December. The cumulative number of users making restaurant reservations in Japan using the online reservation service surpassed 5 mn in January. Domestic and overseas monthly unique users (in millions) Domestic and overseas monthly unique users Breakdown by device(%) 80 72.87 70 63.98 60 YoY +13.9% Tabélog (US) PC 33% tabelog (Japan) 50 Smartphone 40 67% 30 20 Dec 2014 Dec 2015 15 Tabelog Businesses' progress tabelog quarterly Sales Trend (million yen) 5,000 4,000 3,234 3,408 3,556 3,851 YoY Fee-paying restaurants (in 1,000s) and ARPU (yen) +27.4%(fee-paying restaurants) ( ARPU:yen ) 4,119 5.0 50 3,000 2,000 47.5K 46.1K 44.7K restaurants restaurants 42.2K restaurants 40.6K restaurants 19,600 restaurants 18,500 3Q 4Q 1Q FY2014 Paying individuals Corporate sales 19,000 40 4.0 1,000 0 20,000 2Q 3Q FY2015 465 519 534 666 743 2,767 2,889 3,021 3,182 3,373 30 3.0 17,600 18,000 3Q 18,000 17,500 17,000 4Q 1Q 2Q FY2014 3Q FY2015 Monthly unique users (in millions) Number of individual paid subscribers (in 1,000s) 75 71.92 YoY +12.9% 70 65 1,400 1,133k 63.69 837k 700 549k 505k 60 1,280k 0 3Q 55 Dec 2014 Dec 2015 4Q FY2014 1Q 2Q FY2015 3Q 16 Tabelog Current status - Expansion of business scope to include operational support for restaurants Full-scale roll out of the “Yoyaku Note" reservation system app for iPads beginning in January Implementation of a cross-communication platform that closely links users and restaurants Accelerate use of tabelog online reservations Operational support for restaurants CRM solution for restaurants The automatic linkage with tabelog’s existing online reservation system will maximize the number seats available for online reservation. By using an app instead of the traditional paper based system, less time has to be spent on reservation management, making operations more efficient lowering cost. Customer information is automatically imported into a customer database, once a reservation is recorded, providing a new solution for increasing repeat customers and CRM. 17 Tabelog Overseas businesses' progress Number of reviews (Unit: reviews) 250,000 Tabélog monthly unique users (in millions) 1.0 0.96 200,000 150,000 YoY x8.0 100,000 50,000 0 YoY x3.3 3Q 3Q FY2014 FY2015 Expansion of priority geographical areas to cover major cities throughout the U.S. 0.5 0.29 0.0 Jan 2014 2014 Dec Jan 2015 Dec 2015 18 New Media 19 New Media New Media Travel business site Time Design and real estate information site Sumaity posted strong sales and continued to maintain high growth. Quarterly Sales Trend (million yen) 1,200 Quarterly sales growth rates (%) YoY +43.8% 80% 1,000 60% 800 40% 600 400 20% 200 0 0% 3Q 4Q 1Q FY2014 New Media 543 707 2Q 3Q FY2015 676 1,021 782 3Q 4Q 1Q FY2014 New Media 28.8% 64.8% 2Q 3Q FY2015 49.9% 44.7% 43.8% 20 New Media Travel 4travel monthly unique users (in millions) 8 YoY +5.4% yoyaQ.com monthly unique users (in millions) 0.6 7.24 0.54 6.87 YoY -4.4% Time Design Participating lodging facilities 2,000 YoY +8.4% 0.51 0.48 6 1,850 1,710 0.4 4.89 1,500 4 0.2 2 0 1,000 0.0 Dec 2013 Dec 2014 Dec 2015 Dec 2013 Dec 2014 Dec 2015 3Q 3Q FY2014 FY2015 21 New Media Real Estate and Movie Sumaity monthly unique users (in millions) YoY +17.2% 1.5 1.39 eiga.com monthly unique users (in millions) 12 10.80 9.25 10 1.18 1.0 8 YoY -14.3% 6.92 6 0.92 4 2 0.5 Dec 2013 Dec 2014 Dec 2015 Number of rental inquiries Percentage by device type (%) 100% 80% Smartphone 19% 0 Dec 2013 Dec 2014 Dec 2015 Start of news distribution using LINE in December Smartphone 52% 60% 40% PC 81% 20% PC 48% 0% FY3/15 3Q FY3/16 3Q 22 New Media Automobile and Lifestyle Information webCG monthly unique users (in millions) 0.8 0.73 YoY +6.2% 0.77 Kinarino monthly unique users (in millions) 5.79 6 YoY X2.2 4 2.61 0.4 2 0.0 0 Dec Jan 2014 2014 Dec Jan2015 2015 Renewal of the Motor Show page in October Dec 2014 Jan 2014 Dec Jan2015 2015 Opening of Kinarino Mall in February, development of a new revenue model 2014 ※Image is for illustration purposes. 23 Finance Finance(Insurance)business Although sales decreased in reaction to premium rate increases for fire insurance, sales of overseas travel insurance and life insurance purchasable online remained strong. Quarterly Sales Trend (million yen) YoY -2.5% 300 200 Number of contracts for Online Registration Insurance YoY +6.9% 100 0 3Q 4Q 1Q FY2014 Finance 233 2Q 3Q FY2015 264 270 300 227 Quarterly sales growth rates(%) 60% 40% 20% 0% -20% 3Q 4Q 1Q FY2014 Finance 30.2% 28.2% 2Q 3Q 3Q 3Q FY2014 FY2015 FY2015 32.4% 45.3% -2.5% 24 Shareholder returns policy The payout ratio is gradually increasing, and the forecast for the FY2016 year-end dividend is 21 yen per share. 30 yen 25 yen 40% Dividend per share Payout ratio 27.5% 35.1% 30.9% 32.5% 28.1% 35% 21.0 20 yen 25% 16.0 15 yen 20% 12.5 15% 8.6 10 yen 30% 6.3 10% 5 yen 5% 0 yen 0% FY2012 FY2013 FY2014 FY2015 FY2016 (expectation) * A 200-for-1 common stock split was conducted on August 1, 2011. * A 2-for-1 common stock split was conducted on April 1, 2013, and a 2-for-1 common stock split was conducted on September 1, 2013. * Dividend per share has been calculated on the premise that a stock split occurred in FY2012 25 Reference Data 26 Segments and Business Description Segment Site Category Internet Media Kakaku. Com Business Category Business Description Shopping Commission income from registered shops based on the number of clicks and sales performance Service Commission income based on factors including the number of broadband network contracts Commission income based on requests for estimates and/or information materials for car insurance, finance, and used car searches Advertising Advertising income from banners, text advertisements, content and search based advertising on Kakaku.com Tabelog tabelog Income from tabelog (income from advertisements for restaurants and other companies, income from a pay-per-use business targeting individuals, etc.) Other New Media Income from operated sites such as yoyaQ.com, 4travel, Sumaity, Time Design, eiga.com,and webCG Finance Finance Commission income from a general independent insurance agency business for life insurance, non-life insurance, etc. *Operated by Kakaku.com Insurance, Inc. 27 Operated Website User Profile Users above 30 account for less than 90% of total users on PC and 70% on smartphone. While male user ratio is higher for PC, male-female ratio on smartphone is almost 50/50. Male-Female Ratio Age Distribution 100% 80% 2.9% 6.6% 6.5% 14.6% 20.8% 100% 80% 30.1% 60% 25.9% 48.9% 60% 40% 40% 23% 59.4% 45.8% 20% 40.6% 51.1% 20% 23.8% 0% PC 50+ 0% Smartphone 40-49 30-39 20-29 PC -19 Smartphone Male Female Age distribution and male-female ratio: Excerpted from a Nielsen Online Dec 2015 study (Home & Work Data) 28 Operating Income by Quarter (Consolidated) (Unit: million yen,%) 6,000 60% 5,000 50% 4,000 40% 3,000 30% 2,000 20% 1,000 10% 0 2Q 3 3Q 4 FY2013 4Q 5 1Q 6 3,509 2Q 3Q 7 FY2014 42 3,715 4,566 Operating Income 3,189 3,810 4,369 Operating margin 47.0% 49.7% 49.8% 5,017 4,276 4,395 44.1% 43.4% 49.9% 45.9% 44.5% 49.5% 4Q 52 1Q 2Q 62 FY2015 63 0% * Tabelog Inc. and Time Design Co, Ltd. are included in consolidated accounts from FY3/2015 1Q * webCG, Inc. is included in consolidated accounts from FY3/2016 1Q 29 Operating Income by Fiscal Year (Consolidated) (Unit: million yen,%) 18,000 55% 16,000 14,000 50% 12,000 10,000 45% 8,000 6,000 40% 4,000 2,000 0 FY2010 FY2011 FY2012 FY2013 FY2014 Operating Income 7,854 9,010 11,616 14,680 16,808 Operating margin 50.3% 48.8% 49.9% 49.2% 47.0% 35% 30 Sales Contribution by Business by Fiscal Year (Consolidated) 35,787 29,814 23,276 29.3% 18,463 Note: Amounts exclude inter-segment sales and transfers. 19.4% 24.1% 11.6% 34.9% 26.5% 38.7% 22.0% (Unit: million yen,%) Service Advertising 31.5% 15,603 24.9% 18.2% 10.2% 7.8% 3.1% FY2010 24.5% 16.2% 13.7% 7.5% 3.2% FY2011 tabelog 12.7% 34.9% 14.0% 25.8% 17.8% New Media FY2012 5.7% 2.4% FY2013 6.7% 2.5% FY2014 7.4% 2.8% Shopping 6,043 6,445 7,342 8,721 8,904 Service 3,426 4,520 6,160 7,173 6,944 Advertising 2,848 2,988 3,269 3,774 4,144 Tabelog 1,584 2,539 4,136 7,695 12,476 New media 1,213 1,384 1,726 1,712 2,408 487 585 641 735 909 Finance Kakaku.com Shopping Finance 31 Services Provided by the Kakaku.com Group ◆Customer Purchasing Support Site Kakaku.com This site provides price, product, and word-of-mouth information on various products and services. ◆Restaurant Ranking and Review Site tabelog This site provides reliable restaurant rankings by rating restaurants on a scale of one to five based on word-of-mouth and reviews collected from users. ◆Website for last-minute discounts at hotels and Japanese-style inns yoyaQ.com This is a service for reserving rooms at hotels and Japanese-style inns at bargain rates, mainly for plans discounted due to last-minute cancellations or other special reasons. ◆Photo Community Site PHOTOHITO Based on the concept “Connecting people with photos,” the site provides a place for people to share their favorite photos. ◆Travel review and comparison site 4travel Based on the concept “Collaborative online travel guide,” this site provides information on domestic and international travel posted by users. (Operated by consolidated subsidiary 4travel, Inc.) ◆Comprehensive Movie Information Site eiga.com This site provides wide-ranging movie information reviews by professional critics and our editorial staff, as well as reviews posted by users. (Operated by consolidated subsidiary eiga.com, Inc.) ◆Real Estate/Housing Information Website Sumaity This site provides information on rental properties, apartments and houses for sale. ◆Insurance Selection Consulting Service Offers a wide range of insurance, including life insurance, non-life insurance, car insurance, and travel insurance. (Operated by consolidated subsidiary Kakaku.com Insurance, Inc.) ◆Cooking Support App recipom “Recipom is a free app that supports daily meal preparation. It allows users to easily and confidently search over 80,000 delicious recipes provided by professionals. ◆Wine Share/Management App Vinica This is a free camera app that allows users to share their favorite new wines with friends and record tasting reviews. ◆Tabélog Modeled after the tabelog site for the Japanese market, TABElog is tailored to the US market with a fresh design and leading-edge functionality. ◆Customer purchasing support site for non-Japan Asia Priceprice.com Priceprice.com serves the Philippines, Thailand and Indonesia based on the “Enjoy Smart Shopping” concept. It provides user reviews and pricing and product information on products. ◆Dynamic package reservation system Consolidated subsidiary Time Design provides a dynamic package reservation system that enables users to purchase airline tickets and reserve hotel rooms via airlines and hotels' official websites. ◆Kinarino Kinarino provides a full range of lifestyle information on topics such as fashion, household goods and food based on a theme of "beautiful and gentle lifestyle." ◆webCG, daily must-visit site for car lovers Launched in 1998 as the online version of the automobile magazine CAR GRAPHIC, webCG is an old-school online magazine for car lovers. Enjoyably provides in-depth, readerfriendly information mainly on new models. (Operated by consolidated subsidiary webCG, Inc.) 32 Company Profile Company name Address Founded URL Share Listing Stock Code Related Companies Kakaku.com, Inc. DIGITAL GATE BUILDING, 3-5-7, Ebisu minami, Shibuya-ku, Tokyo 150-0022 December 1997 http://corporate.kakaku.com/?lang=en The First Section of Tokyo Stock Exchange 2371 Kakaku.com Insurance, Inc. 4travel, Inc. eiga.com, Inc. Time Design Co. Ltd. Tabélog, Inc. webCG, Inc. URL: http://hoken.kakaku.com/insurance/company.html URL: http://4travel.jp/ URL: http://eiga.com/ URL: http://www.timedesign.co.jp/ URL: http://www.tabelog.us/ URL: http://www.webcg.net/ Information and projections of future performance contained in this document include the Company’s judgments premised on information available at the time of preparation and assumptions concerning uncertainties. They may differ from actual business performance and results due to a variety of factors 33