Reunion Alexandrie marketing socialement responsable RAUD

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Reunion Alexandrie marketing socialement responsable RAUD
Institut de Recherche
pour le Développement
To foster “socially responsible”
marketing and technology
transfer strategy
Stéphane RAUD
Director
Industrial Partnership, tech transfer and consulting department
www.ird.fr
44 boulevard de Dunkerque, F13 572 Marseille cedex 02
Département
Expertise et Valorisation
Institut de Recherche
pour le Développement
IRD around the world (> 50 countries)
Africa – Indian Ocean :
490 researchers
Latin America – Caribbean :
200 researchers
Asia – Pacific Ocean :
228 researchers
Département
Expertise et
Valorisation
“Socially responsible” Tech Transfer strategy
• To promote the sharing (50%) of patent ownership and revenues with
developing countries partners,
• To foster technology development and use within developing countries,
• To promote ethical and deontology guidelines when dealing with partners,
• To favor research partnership and tech transfer with developing countries
SME’s and industries,
• To maintain “bio-equity” for biodiversity and natural resources uses
• To support capacity building,
• To ease start up creation for local economical development.
Département
Expertise et
Valorisation
About 100 patents
HIV
14%
14%
Maladies Négligées
Cosmétique
12%
Nutrition / Alimentation
23%
Dépollution / Environnement / Bioremédiation
6%
Aquaculture
14%
Génétique Végétale / Agronomie
14%
3%
Sciences de l'Ingénieur
Département
Expertise et
Valorisation
Plumpy’Nut
Plumpy’Nut developed in partnership with NUTRISET:
•
For severe malnutrition (mainly children)
•
In case of humanitarian catastrophe
•
RUTF (ready to use therapeutic food)
•
No need for intensive care
High energetic value, each bag of 92g represents 500 kcal (2,1 MJ),
while 100g of dried milk contains 100 kcal.
Production of 15 tons/year
Used by NGO’s such as Doctors without Borders (MSF), UNICEF, Save the
Children…
“This is a revolution”
Franchising network for local production – « Plumpyfield »
Département
Expertise et
Valorisation
CANILEISH
1st efficient vaccin against canine leishmaniasis
From animals … to humans
4st killing infectious pathology around the world.
IRD Patent – VIRBAC - BVT – IRD co-development
Département
Expertise et
Valorisation
Minilarvae of insect Hermetia illucens as new pet-food and live food for fish
Patent Application n° PCT/FR2009/050592
Waste and
agricultural
by-products
Palm kernel
meal
Fresh Fruit Bunches
Elaeis guineensis
using natural enzymes secreted
and excreted from insect larvae
Black soldier fly
Hermetia illucens
Palm Kernel Oil
eggs
Minilarvae
The bioconversion aims at valorising the locally produced PKM to produce animal
proteins that can contribute solving the issue of alternative protein sources to
imported fish meals
Département
Expertise et
Valorisation
Minilarvae of insect Hermetia illucens as new pet-food and live food for fish
Industrial Applications
Pilot unit 1000m2 in Indonesia
Potential capacity production of many tons of Minilarvae / months
Mass production of minilarvea
“Minilarvae” body size from 1.5 to 4mm large
Big Maggot from 5 to 7mm of body diameter
Live food for ornamental fish
Live food for fish / alternative of fishmeal
Département
Expertise et
Valorisation
Method of cleaning heavy metals-containing soil using the lead-hyperaccumulator plant Cistus libanotis
Patent Application n°EP 09 305 421.1
Lead extraction and treatment provide heavy metal containing residues
• responsible for health and environmental issues
• method for removing heavy metals in the environment by growing a plant
that absorbs and accumulates heavy metals in soil
Cistus libanotis: has the high ability to specifically accumulate lead (>1000ppm)
Fonderie, Oued Himer, Maroc
presents the great advantage of being perennial
Use of Cistus libanotis for lead phytoremediation
Cheap
and Eco-Friendly process
C. libanotis = perennial, grows rapidly and does not need to be
planted every year
C. libanotis = adaptation of the genus to Mediterranean environments
C. Libanotis = has little chance to enter the food chain since the
plant is usually not ingested by animals
Cistus libanotis
Phytoremediation of polluted soil using the plant Cistus libanotis
Département
Expertise et
Valorisation
From Patenting to tech transfert…
Pre-maturation
To analyse technological feasability (external expertise, testing, load book)
To analyse Market potential (flash market analysis…)
Maturation
Proof of concept, scale-up, prototyping, preindustrial steps
IRD Maturation tender : 750K€ - 60 projects, ANR émergence Bio, ANR Tech Santé, OSEO…
Market analysis and market teasing
Industrial Partenship for pre industrial development
Département
Expertise et
Valorisation
From Patenting to tech transfert…
Marketing and communication
To Communicate – To promote
Develop diffrent type of marketing and communication tools (flyers, posters), tech offer
flyers…)
Professionnal Press Release, WWW, Specific web site and database…
Direct : B2B meeting, Business meeting, phoning, mailing…
Indirect : business workshop, international professionnal meeting, dedicated IRD
forum…
Non scientific but technico economic messages !
Do no forget your scientists industrial network !
Référencement WEB
Département
Expertise et
Valorisation
Département
Expertise et
Valorisation
Département
Expertise et
Valorisation
Publireportage,
communiqué presse,
interview TV,
émission radio
Département
Expertise et
Valorisation
IRD 2009
Revenu : 4,2 Millions € (licensing, industrial partnership, expertise)
Licensing revenue are superior to patent portfolio anuities
50% of our patents are shared with southern partners
Strong potential to increase industrial partnership
Département
Expertise et
Valorisation
IRD Tomorrow
Members : CIRAD, Institut Pasteur, INSERM, French university network, CNRS, IRD
VALORSUD :
•
a solution to protect, to mature, to promote and to licence technology dedicated,
adapted for tropical regions and developing country.
•
Service proposed to the french public research community and our international
partners
•
Potential being adressed : 1500 patents, 10 000 researchers
•
Partners : CIRAD, IRD, Oversea Universties
[email protected]
Stéphane Raud